Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: TED Conferences, LLC

Location: New York, New York, United States

Job Type: Part-time

Category: Marketing Operations / Creative Services

Date Posted: April 13, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• This role is integral to the TED@Work initiative, focusing on visual design to support marketing, sales, and product development efforts.

• Responsible for translating complex ideas and value propositions into compelling visual narratives for enterprise buyers.

• Requires strong project management skills to juggle multiple stakeholders and deadlines within a dynamic, part-time capacity.

• Operates as a key extension of the TED@Work team, contributing to brand storytelling and visual cohesion across all initiatives.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities clearly indicate a role that supports Go-To-Market (GTM) functions, specifically within marketing and sales collateral creation. This places it within the broader operations umbrella, focusing on operationalizing creative assets for business impact.

📈 Primary Responsibilities

• Design a wide range of marketing assets, including digital ad creatives, landing page visuals, email graphics, and social media content.

• Develop comprehensive sales collateral such as pitch decks, one-pagers, case studies, proposals, and client engagement resources.

• Create visually engaging product collateral, including thumbnails, banners, and presentation slides for learning modules.

• Design and maintain brand assets and templates for consistent application across the TED@Work team and client-facing materials.

• Translate the value proposition of TED@Work offerings (e.g., TED@Work Learning, TEDxBusiness) into clear, compelling visual narratives tailored for enterprise buyers.

• Collaborate closely with marketing, sales, and product stakeholders to understand project requirements and ensure visual alignment with brand guidelines and campaign objectives.

• Manage multiple design projects simultaneously, tracking progress, proactively communicating potential obstacles, and ensuring timely delivery within fluctuating weekly hours (15-25 hours/week).

• Support brand storytelling by creating visuals that align with TED's mission, brand guidelines, and specific client use cases or data insights.

• Continuously ideate and propose fresh design solutions that enhance the impact and clarity of TED@Work communications.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on supporting B2B sales and marketing efforts, which is a core function within Revenue Operations and Sales Operations. The need to translate value propositions visually for enterprise buyers is a key operational task.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Graphic Design, Visual Communications, or a related field is implied by the experience requirements.

Experience: A minimum of 5 years of professional graphic design experience is required, ideally gained through agency, in-house, or freelance roles, with a demonstrable track record of supporting marketing, sales, and product initiatives.

Required Skills:

• Graphic Design Proficiency: Demonstrated expertise in creating a diverse range of visual assets for print and digital mediums.

• Adobe Creative Suite: Advanced proficiency in Adobe Illustrator, InDesign, Photoshop, and Acrobat is essential for asset creation and production.

• Presentation Design: Strong ability to design compelling presentations using Google Slides, with experience in creating visually effective templates and content for B2B or enterprise audiences.

• Typography & Layout: Excellent command of typography, layout principles, and visual hierarchy to create aesthetically pleasing and functional designs.

• Visual Storytelling: Proven ability to translate complex information and brand narratives into clear, engaging visual stories.

• Brand Systems & Templates: Deep understanding of brand guidelines and experience in developing and applying design templates for consistency and efficiency.

• Project Management: Strong organizational and time management skills, with the ability to manage multiple projects, prioritize tasks, and meet deadlines effectively.

• Communication: Excellent verbal and written communication skills for collaborating with stakeholders and articulating design rationale.

• Attention to Detail: A keen eye for accuracy in all design elements, including composition, typography, and copywriting.

Preferred Skills:

• Figma & Canva: Experience with Figma and Canva for collaborative design workflows and rapid asset creation.

• SaaS/Professional Services Branding: Familiarity with the visual communication needs of SaaS or professional services companies.

• Corporate Audiences: Understanding of the design preferences and communication styles relevant to Learning & Development (L&D), Human Resources (HR), and Communications departments.

• Motion Graphics/Animation: Basic experience with motion graphics or light animation for dynamic visual content.

📝 Enhancement Note: The emphasis on B2B/enterprise design, presentation skills, and brand systems points towards a need for operational efficiency in creative output. Proficiency in tools like Figma and Canva can streamline collaborative workflows, a key aspect of operationalizing design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects across marketing, sales collateral, and product visuals.

• Projects should demonstrate proficiency in Adobe Creative Suite, Google Slides, and ideally Figma/Canva.

• Include examples of B2B/enterprise-focused materials, such as pitch decks, one-pagers, and ad creatives.

• Showcase an understanding of brand systems and how templates were applied to maintain visual consistency.

Process Documentation:

• While not explicitly stated as a deliverable, candidates should be prepared to discuss their design process, including:

  • Workflow for receiving and interpreting design briefs from stakeholders.

  • Methods for concept development and iteration.

  • Strategies for managing feedback and revisions.

  • Process for preparing final assets for various platforms and uses.

  • Approach to ensuring brand consistency across projects.

📝 Enhancement Note: For a role supporting GTM operations, the portfolio is critical. It serves as direct evidence of the candidate's ability to execute design tasks that directly support sales and marketing objectives, demonstrating their operational capability in visual communication.

💵 Compensation & Benefits

Salary Range: $40 - $50 per hour.

This range is based on the provided hourly rate and reflects a part-time role in a major metropolitan area like New York City, considering the required experience level and the specialized nature of supporting B2B marketing and sales initiatives.

Benefits:

• Flexible Part-Time Hours: Ability to work between 15-25 hours per week, offering flexibility for work-life balance.

• Mission-Driven Work: Opportunity to contribute to TED's mission of spreading ideas.

• Creative Environment: Engaging with a globally recognized brand and innovative content.

• Equal Opportunity Employer: Commitment to diversity, equity, and inclusion in employment practices.

• Potential for Continued Engagement: As a part-time role, there is potential for ongoing project-based work based on design needs.

Working Hours: Approximately 15-25 hours per week, with hours fluctuating based on design needs. This requires flexibility and proactive time management to meet project demands.

📝 Enhancement Note: The hourly rate is competitive for a part-time role in New York City for a skilled graphic designer with B2B experience. The primary benefit is the flexibility combined with working for a prestigious organization.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Entertainment, Education, Technology, Ideas Dissemination. TED is a globally recognized non-profit organization dedicated to "ideas worth spreading."

Company Size: TED Conferences, LLC is part of a larger organization with a significant global reach, though specific employee numbers for the core conferences or the TED@Work division are not detailed. The context suggests a well-established entity with a structured approach to its initiatives.

Founded: TED was founded in 1984 and launched its annual conference in 1990. The TED@Work initiative is a more recent expansion, focusing on bringing TED's content into corporate environments.

Team Structure:

• The Graphic Designer will operate as an extension of the TED@Work team, implying close collaboration with its members.

• This team likely includes roles focused on sales, marketing, product development, and content curation for the corporate sector.

Methodology:

• Idea-Centric: TED's core methodology revolves around identifying, curating, and disseminating impactful ideas across diverse fields.

• Storytelling Focus: A strong emphasis on narrative and compelling communication to engage audiences.

• Brand Consistency: Maintaining a unified brand identity across all platforms and initiatives, including TED@Work.

• Data-Informed Design: Utilizing insights from audience engagement and client feedback to refine visual strategies.

Company Website: https://www.ted.com/

📝 Enhancement Note: TED's culture is generally characterized by intellectual curiosity, innovation, and a commitment to high-quality content. For the TED@Work team, this translates to a focus on delivering impactful learning solutions to organizations, requiring a design approach that is both inspiring and business-oriented.

📈 Career & Growth Analysis

Operations Career Level: This role is an individual contributor position focused on specialized creative execution within a GTM support function. It requires significant experience but does not typically involve direct management of other designers or large-scale operational strategy planning.

Reporting Structure: The Graphic Designer will report to a manager or lead within the TED@Work team, likely collaborating closely with marketing managers, sales leads, and product managers who require design support.

Operations Impact: The Graphic Designer's impact is measured by their ability to visually communicate the value of TED@Work offerings, thereby supporting sales enablement, marketing campaign effectiveness, and the user experience of TED@Work products. High-quality visuals directly contribute to lead generation, conversion rates, and client engagement.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like B2B marketing design, presentation design for enterprise clients, or SaaS branding visuals.

• Expanded Project Scope: Potentially take on more complex design projects or lead visual aspects of smaller campaigns within TED@Work.

• Cross-Functional Exposure: Gain deeper understanding of sales processes, marketing strategies, and product development through close collaboration.

• Skill Development: Opportunity to learn new design tools (e.g., Figma, motion graphics) and apply them to real-world business challenges.

• Potential for Increased Hours/Full-Time: Depending on performance and the evolving needs of TED@Work, there could be opportunities for increased hours or a transition to a full-time role in the future.

📝 Enhancement Note: For a part-time role, growth is often measured by increased responsibility on projects and skill expansion rather than immediate hierarchical advancement. The "operations" aspect comes from enabling the GTM teams through efficient and effective visual asset creation.

🌐 Work Environment

Office Type: The role is listed as On-site in New York, NY. This suggests a traditional office environment within TED Conferences, LLC's New York location.

Office Location(s): New York, NY, USA. Specific details about the office amenities or accessibility would need to be confirmed directly.

Workspace Context:

• Collaborative Environment: Expected to work closely with various TED@Work team members (marketing, sales, product), requiring strong interpersonal and communication skills.

• Tools & Technology: Access to standard office equipment and design software (Adobe Creative Suite, Google Slides) will be provided. The environment likely fosters innovation and idea sharing.

• Team Interaction: Opportunities to engage with colleagues, participate in team meetings, and contribute to a shared mission. The part-time nature might influence the frequency of direct in-person interaction compared to full-time employees.

Work Schedule: Flexible part-time schedule, ranging from 15-25 hours per week. While on-site, the specific days and times may offer some flexibility, subject to team needs and project deadlines. This requires strong self-management to ensure tasks are completed efficiently.

📝 Enhancement Note: The on-site requirement in New York City implies a need for the designer to be physically present, facilitating in-person collaboration and integration with the TED@Work team, which is crucial for effective GTM operations support.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and cover letters, with a strong emphasis on the submitted portfolio.

• Portfolio Review: A critical stage where candidates will be evaluated on the quality, breadth, and relevance of their design work, particularly as it pertains to marketing, sales, and B2B contexts.

• Skills Assessment/Design Challenge: Candidates may be asked to complete a design exercise or a take-home challenge to assess their practical skills, problem-solving approach, and ability to work within TED's brand guidelines and the specific needs of TED@Work.

• Interviews: Likely include discussions with hiring managers and potential team collaborators (e.g., marketing, sales leads) to assess communication skills, collaboration style, understanding of TED's mission, and ability to translate business needs into design solutions.

• Final Evaluation: Assessment of overall fit, technical skills, and potential contribution to the TED@Work team's operational and creative goals.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in marketing collateral, sales enablement materials (pitch decks, one-pagers), and product visuals. Prioritize B2B/enterprise examples.

• Highlight Process: For key projects, briefly explain the brief, your design process, challenges faced, and the outcome or impact. This demonstrates your operational thinking.

• Showcase Brand Versatility: Include examples that demonstrate your ability to adhere to existing brand guidelines (like TED's) and potentially adapt them or create new brand elements.

• Quality Over Quantity: Ensure all presented work is high-resolution, well-organized, and free of errors.

• Tailor to TED@Work: If possible, include a mock-up or concept that aligns with TED's mission or the TED@Work initiative, demonstrating proactive engagement.

Challenge Preparation:

• Understand TED's Brand: Familiarize yourself with TED's visual identity, tone, and mission. Review current TED Talks and TED@Work marketing materials.

• Practice Design Exercises: Be prepared for tasks that might involve designing a social media graphic, a section of a pitch deck, or a one-pager based on provided content.

• Focus on Clarity & Impact: For any design challenge, prioritize clear communication of the core message and visual impact over excessive ornamentation.

• Time Management: Practice completing design tasks within realistic time constraints, mirroring the part-time, deadline-driven nature of the role.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenges underscores the practical, execution-focused nature of this role within the operational framework of TED@Work. Candidates must prove their ability to deliver tangible design assets that support business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design.

  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: For layout of print and digital documents like one-pagers, brochures, and proposals.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Acrobat: For PDF creation, editing, and management of final deliverables.

• Google Slides: Crucial for designing client-facing presentations and pitch decks, requiring proficiency in creating visually appealing and structured slides.

Analytics & Reporting:

CRM & Automation:

Collaboration & Project Management Tools:

• Experience with project management tools (e.g., Asana, Trello, Monday.com) is likely beneficial given the need to manage multiple stakeholders and projects.

• Figma and Canva are listed as "nice to have," indicating potential for collaborative design workflows and quicker asset generation.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite and Google Slides is non-negotiable. Experience with collaborative tools like Figma or Canva would enhance efficiency and align with modern operational workflows in creative teams.

👥 Team Culture & Values

Operations Values:

• Idea-Driven: A fundamental value at TED, encouraging the exploration and dissemination of new concepts.

• Quality & Excellence: A commitment to producing high-caliber content and visual assets that reflect positively on the TED brand.

• Clarity & Impact: Designing communications that are easily understood and make a significant impression on the target audience.

• Collaboration: Working effectively with diverse teams to achieve shared objectives, particularly in supporting GTM functions.

• Efficiency: Managing time and resources effectively, especially in a part-time capacity, to deliver timely results.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with marketing, sales, and product teams to ensure design supports their strategic goals.

• Feedback-Oriented: Openness to receiving and incorporating feedback from stakeholders to refine designs and ensure alignment.

• Proactive Communication: Regularly updating team members on project status, potential challenges, and design rationales.

• Team Player: Contributing positively to the TED@Work team environment, sharing insights and supporting colleagues.

📝 Enhancement Note: The culture emphasizes the intersection of creative expression with business objectives. The designer will need to balance artistic vision with the practical needs of sales and marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Project Needs: Ensuring all designs adhere to TED's established brand guidelines while also meeting the specific, often diverse, requirements of various TED@Work initiatives and stakeholders.

• Managing Fluctuating Workload: Adapting to an inconsistent weekly hour requirement (15-25 hours) and managing project priorities effectively to meet deadlines without consistent full-time support.

• Translating Abstract Ideas Visually: Converting complex or abstract concepts into clear, compelling visual narratives that resonate with enterprise buyers.

• Stakeholder Management: Effectively managing expectations and incorporating feedback from multiple stakeholders with potentially differing priorities.

Learning & Development Opportunities:

• Skill Enhancement: Opportunity to gain experience with collaborative design tools like Figma or Canva, and potentially explore motion graphics.

• Industry Exposure: Deepen understanding of B2B marketing and sales strategies within the context of corporate learning and development solutions.

• Brand Expertise: Become an expert in applying and evolving the TED brand for corporate applications.

• Portfolio Expansion: Build a robust portfolio of work specifically for corporate clients and GTM support.

📝 Enhancement Note: The challenges are typical for specialized, part-time roles supporting dynamic GTM functions. Growth opportunities focus on practical skill acquisition and expanding the scope of contributions within the TED@Work framework.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a pitch deck for a new TED@Work product, considering our brand guidelines and the need to convey complex ideas to enterprise clients?" (Assesses presentation design skills, brand adherence, and understanding of B2B communication.)

• "Describe your process for managing multiple design requests from different stakeholders with competing deadlines. How do you prioritize?" (Evaluates project management, time management, and communication skills in an operational context.)

Company & Culture Questions:

• "What interests you most about TED's mission and the TED@Work initiative specifically?" (Gauges alignment with the company's purpose and the role's context.)

• "How do you ensure visual consistency across various marketing and sales materials, especially when working with different teams or templates?" (Assesses understanding of brand systems and operational efficiency.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your solution (showcasing the visuals), and the result.

• Focus on B2B Relevance: Emphasize projects that demonstrate your ability to design for business audiences, sales enablement, or marketing campaigns.

• Showcase Tool Proficiency: Be ready to discuss the tools you used and why, particularly highlighting Adobe Creative Suite and Google Slides.

• Highlight Process & Problem-Solving: Explain your thought process, how you overcame design challenges, and how your design contributed to operational goals (e.g., clearer communication, better engagement).

• Conciseness is Key: Given the part-time nature and potential for many candidates, be efficient and impactful in your presentation.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also the operational capabilities required to support a fast-paced GTM team. This includes project management, stakeholder collaboration, and a clear understanding of how design contributes to business objectives.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Customize Your Resume: Tailor your resume to highlight experience in graphic design for marketing, sales, and product initiatives, specifically mentioning B2B/enterprise audiences and proficiency in Adobe Creative Suite and Google Slides. Quantify achievements where possible (e.g., "Designed pitch decks that contributed to X% increase in sales meetings").

• Prepare Your Portfolio: Curate a digital portfolio showcasing your strongest, most relevant work. Ensure it's easily accessible and clearly demonstrates your skills in areas like presentation design, collateral creation, and brand adherence. Include a brief description for each project outlining the challenge, your solution, and the outcome.

• Craft a Compelling Cover Letter: While a cover letter is required, use it to express your enthusiasm for TED's mission and the TED@Work initiative, and briefly explain how your design skills can directly support their GTM objectives. Highlight your experience with flexible/part-time roles and your ability to manage projects independently.

• Research TED & TED@Work: Familiarize yourself with TED's brand, mission, and the specific offerings of TED@Work. Understand their target audience (enterprises, L&D, HR) and the value proposition they communicate. This will help you tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.