Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Sunwing Vacations Group

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-05-26T04:00:00

Experience Level: 1-3 years

Remote Status: Hybrid

🚀 Role Summary

• Design and develop visual materials for print, digital, and other media to support Sunwing Vacations Group brands.

• Create marketing collateral that aligns with overarching marketing strategies and brand guidelines.

• Collaborate with a team of designers and supervisors to produce compelling visual content.

• Maintain brand consistency across all marketing materials for Sunwing Vacations Group companies.

• Contribute to the development of a strong portfolio showcasing creative capabilities and strategic alignment.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities and context suggest a role that intersects with marketing operations by creating assets that directly support marketing campaigns and brand strategy. The emphasis on "marketing strategy success" and "marketing collateral" indicates a need for an understanding of GTM initiatives beyond pure aesthetics.

📈 Primary Responsibilities

• Design and produce a variety of graphic assets for advertising, digital marketing platforms, and promotional materials across Sunwing Vacations Group brands.

• Translate marketing briefs and creative concepts into visually engaging designs that adhere to brand standards and campaign objectives.

• Collaborate closely with the Creative Brand Manager and other design team members to brainstorm creative ideas and ensure alignment with marketing strategies.

• Develop and maintain a comprehensive portfolio of design work that effectively supports the company's brand narrative and marketing goals.

• Execute artwork for marketing materials, ensuring all designs are production-ready and meet specified requirements for print or digital deployment.

• Uphold and enforce brand standards for all Sunwing Vacations Group companies, ensuring visual consistency and brand integrity in all outputs.

• Manage multiple design projects simultaneously, prioritizing tasks and adhering to strict production schedules to ensure on-time delivery of materials.

• Utilize Adobe Creative Suite (primarily Photoshop, InDesign, and Illustrator) to create and manipulate graphics, layouts, and digital assets.

📝 Enhancement Note: The responsibilities highlight a need for a designer who not only possesses strong technical design skills but also a strategic understanding of how their work contributes to broader marketing and brand objectives. The emphasis on "marketing strategy success" and "brand consistency" points to a role that requires more than just creative execution.

🎓 Skills & Qualifications

Education: While not explicitly stated, a relevant degree or diploma in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for a role of this nature.

Experience: 1-3 years of professional graphic design experience, with a demonstrated ability to create impactful visual content for marketing purposes.

Required Skills:

• Expert proficiency in Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop, on MAC platforms.

• Strong understanding of graphic design principles, typography, layout, and color theory.

• Ability to create compelling promotional materials that effectively reflect marketing strategies.

• Proven organizational skills with a demonstrated ability to manage time and meet strict deadlines.

• Excellent written and verbal communication skills for effective collaboration with internal clients and team members.

• Demonstrated ability to learn quickly and adapt to new tools, processes, and project requirements. Preferred Skills:

• Experience in the travel industry, with a portfolio showcasing relevant design work.

• Familiarity with digital marketing channels and the creation of assets for web, social media, and email campaigns.

• Experience with Adobe Acrobat for document management and final artwork preparation.

• A proactive and creative mindset with a passion for developing innovative design solutions.

📝 Enhancement Note: The "expert" requirement for Adobe Creative Suite on MAC platforms is a critical technical prerequisite. The inclusion of "travel industry design experience" as a definite asset suggests that candidates with this background will be highly regarded due to their familiarity with the company's sector.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects showcasing proficiency in print, digital, and advertising materials.

• Demonstrations of how design work has supported marketing objectives and contributed to brand strategy.

• Examples of creative problem-solving and the ability to translate marketing briefs into compelling visual narratives.

• A clear presentation of brand identity work, including adherence to brand standards and consistency across different applications.

• Projects that highlight the effective use of Adobe Creative Suite (InDesign, Illustrator, Photoshop). Process Documentation:

• While formal process documentation is not explicitly requested, candidates are expected to demonstrate an understanding of design workflows from concept to final production.

• Ability to articulate the process behind creating marketing collateral, including stages of concept development, client feedback integration, and final artwork preparation.

• Evidence of maintaining design project schedules and managing deliverables efficiently.

📝 Enhancement Note: The requirement to "Develop a portfolio of work that will be used to support the company's brand strategy" is key. This implies the portfolio should not just be a collection of pretty pictures but should demonstrate strategic thinking and the ability to align design with business objectives, a crucial aspect for operations roles.

💵 Compensation & Benefits

Salary Range: $48,000 - $50,000 CAD per year.

Benefits:

• Hybrid Work Opportunities: Flexibility to balance remote and in-office work.

• Travel Perks: Significant discounts and benefits related to travel services offered by Sunwing.

• Goodlife Corporate Discount: Membership benefits for fitness facilities.

• Comprehensive Benefits Package: Including health, dental, and vision coverage.

• RRSP Matching Program: Company contribution to employee retirement savings plans.

• Growth Opportunities: Potential for career advancement within the organization.

• Free Parking: Convenient on-site parking for employees.

• Subsidized Meals: Access to affordable and quality food options at the on-site café.

Working Hours: Approximately 40 hours per week, typical for a full-time role.

📝 Enhancement Note: The salary range provided is at the lower end for a designer with expert software skills in a major city like Toronto. Candidates should consider the total compensation package, including the valuable travel perks and other benefits, when evaluating this offer. The hybrid work model is also a significant factor for work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel and Tourism, specifically leisure tour operations. Sunwing Vacations Group is a significant player in the North American vacation market, encompassing multiple tour operator brands and retail businesses.

Company Size: Sunwing Vacations Group is a large organization, comprised of leading Canadian and US-based tour operators, indicating a substantial workforce and a complex operational structure.

Founded: The company's history as a major tour operator suggests a well-established presence in the industry, built on delivering vacation experiences.

Team Structure:

• The Graphic Designer will be part of the Sunwing Vacations brand's creative team.

• They will work alongside other Graphic Designers, reporting to Brand Design Supervisors and collaborating with the Creative Director.

• The role reports to the Creative Brand Manager, who oversees brand-specific design initiatives.

• Collaboration is expected with internal clients across various departments to understand their creative needs. Methodology:

• The team operates with a focus on delivering on the company's purpose: "passionate people making vacation dreams come true," guided by EPIC Values (entrepreneurial, passionate, innovative, and customer-centric).

• Design work is expected to align with marketing strategies and brand standards, emphasizing a data-informed and customer-focused approach to visual communication.

• The emphasis on "enforcing brand consistency" suggests a structured approach to brand management.

Company Website: sunwingvacationsgroup.com (Note: The provided URL was null, this is a derived URL based on the company name)

📝 Enhancement Note: The company culture is explicitly defined by "EPIC Values" and the purpose statement. This indicates that candidates should demonstrate how their work and approach align with these principles, particularly innovation and customer-centricity, which are vital for effective marketing operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-to-mid-level Graphic Designer. It offers foundational experience in a corporate marketing setting, with opportunities to develop specialized skills in travel industry design and brand management.

Reporting Structure: The Graphic Designer reports to the Creative Brand Manager, with indirect reporting or collaboration lines to Brand Design Supervisors and the Creative Director. This structure allows for mentorship and guidance from experienced creative professionals.

Operations Impact: While not a traditional "operations" role in terms of back-end processes, the Graphic Designer's work directly impacts the company's Go-To-Market (GTM) strategy by creating the visual assets that drive customer engagement, brand perception, and ultimately, sales. Effective design is crucial for marketing campaign success.

Growth Opportunities:

• Skill Specialization: Deepen expertise in travel industry design, digital marketing asset creation, and brand guideline implementation.

• Career Advancement: Potential progression to Senior Graphic Designer, Art Director, or specialized roles within marketing or brand management.

• Leadership Development: Opportunities to take on more complex projects, mentor junior designers, and contribute to strategic creative planning.

• Cross-functional Exposure: Gain insights into other areas of marketing operations and GTM strategies through collaboration with different teams.

📝 Enhancement Note: The "Growth Opportunities" section is enhanced to reflect how a Graphic Designer's role contributes to broader marketing operations and GTM functions. The emphasis on "strategic creative planning" and "cross-functional exposure" highlights pathways for career development that align with operations career trajectories.

🌐 Work Environment

Office Type: The description mentions an "open concept, collaborative workspace" and "Free Parking," suggesting a modern office environment. The mention of "Hybrid Work Opportunities" indicates a blended approach to work.

Office Location(s): The role is based in Toronto, ON, a major business hub. Specific details about office accessibility or amenities beyond free parking and an on-site café are not provided but are implied to be positive.

Workspace Context:

• Collaborative Environment: The open-concept layout and emphasis on teamwork suggest an environment where designers frequently interact and share ideas.

• Operations Tools & Technology: The primary tools are Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat) on MAC platforms, indicating a standard, high-quality design technology stack.

• Team Interaction: Opportunities for regular interaction with other designers, supervisors, the Creative Director, and the Creative Brand Manager are inherent in the role's structure.

Work Schedule: The standard work week is approximately 40 hours. The hybrid model offers flexibility, allowing for a balance between in-office collaboration and remote work, which can be beneficial for focused design tasks.

📝 Enhancement Note: The "Hybrid Work Opportunities" are a key aspect of the work environment, aligning with modern workplace trends and offering flexibility that can positively impact productivity and employee satisfaction, crucial for retaining talent in creative and operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess technical skills, experience, and alignment with job requirements.

• Creative Assessment: Likely a portfolio review session where the candidate presents their work, discusses their design process, and explains how their designs supported marketing objectives. This may include a practical design exercise or case study.

• Team/Manager Interviews: Discussions with the Creative Brand Manager, Brand Design Supervisors, and potentially other team members to evaluate cultural fit, communication skills, and problem-solving abilities.

• Final Interview: Possibly with the Creative Director or a senior marketing leader to confirm suitability and discuss career aspirations.

Portfolio Review Tips:

• Strategic Alignment: Showcase projects that clearly demonstrate how your design work supported specific marketing goals, brand strategies, or business objectives. Quantify impact where possible (e.g., increased engagement, improved brand recognition).

• Process Storytelling: Be prepared to walk through your design process for key projects. Explain your rationale behind design choices, including target audience, creative brief interpretation, and problem-solving approaches.

• Brand Consistency Focus: Highlight examples where you successfully maintained or developed brand consistency across multiple platforms or campaigns.

• Technical Proficiency: Ensure your portfolio clearly displays your mastery of Adobe Creative Suite (InDesign, Illustrator, Photoshop) on MAC.

• Travel Industry Relevance: If you have travel industry experience, make sure those projects are prominently featured.

Challenge Preparation:

• Be ready to discuss how you would approach creating marketing collateral for a specific Sunwing Vacations campaign or brand.

• Prepare to articulate how you ensure brand consistency and adhere to brand guidelines.

• Think about how you manage feedback from internal clients and incorporate it into your designs.

📝 Enhancement Note: The emphasis on portfolio review for a Graphic Designer is critical. This section is enhanced to guide candidates on how to present their work not just artistically, but as a strategic tool that drives marketing outcomes, which is a key differentiator for operations-minded candidates.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency is mandatory, specifically:

  • Adobe InDesign: For layout and print design of brochures, flyers, and marketing collateral.
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe Photoshop: For image editing, manipulation, and digital asset creation for web and social media.

• Adobe Acrobat: For preparing final print-ready files, managing PDFs, and ensuring document integrity.

Analytics & Reporting: While not a primary responsibility, an understanding of how design impacts digital marketing metrics (e.g., click-through rates, engagement rates) is beneficial. Familiarity with basic analytics dashboards to understand asset performance could be advantageous.

CRM & Automation: Not directly applicable to this role, but awareness of how visual assets are deployed through marketing automation platforms or CRM-integrated campaigns would be a plus.

📝 Enhancement Note: The explicit mention of "Adobe Creative Suite (primarily Photoshop/InDesign/Illustrator)" and "Acrobat on MAC platforms" is crucial. This highlights the core technical requirements and the need for deep functional expertise in these specific tools.

👥 Team Culture & Values

Operations Values:

• EPIC Values:

  • Entrepreneurial: Ability to take initiative, identify opportunities for design improvement, and think creatively about solutions.
  • Passionate: Genuine enthusiasm for design, travel, and contributing to making vacation dreams come true.
  • Innovative: Bringing fresh ideas and creative approaches to visual communication and marketing collateral.
  • Customer-Centric: Designing with the end customer's experience and perception in mind, ensuring visuals are appealing and informative.

• Brand Consistency: A core value is maintaining and enforcing brand standards across all visual communications, ensuring a unified and professional brand image.

• Collaboration: Working effectively within a team and with internal clients to achieve shared goals.

• Efficiency: Adhering to schedules and delivering high-quality work in a timely manner, essential for marketing campaign execution.

Collaboration Style:

• Team-Oriented: Working closely with other designers, supervisors, and the Creative Director to brainstorm, refine ideas, and ensure project success.

• Client-Focused: Engaging with internal clients to understand their needs, gather feedback, and deliver designs that meet their objectives.

• Process-Driven: Following established design workflows and brand guidelines while also being open to iterative improvements and feedback.

• Knowledge Sharing: Contributing to a team environment where design best practices and creative solutions are shared.

📝 Enhancement Note: The emphasis on "EPIC Values" and "brand consistency" provides a clear framework for understanding the desired cultural fit. Candidates should be prepared to articulate how their personal values and work style align with these principles, especially how they contribute to customer-centricity and innovation in their design work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas into designs that strictly adhere to established brand guidelines and marketing strategies.

• Managing Multiple Stakeholder Needs: Juggling diverse requests and feedback from various internal clients, each with their own project priorities and perspectives.

• Rapid Production Cycles: Meeting tight deadlines for marketing campaigns and promotional materials in a fast-paced industry.

• Adapting to Evolving Marketing Trends: Staying current with design trends and digital marketing best practices to ensure visual content remains relevant and effective.

Learning & Development Opportunities:

• Travel Industry Design Specialization: Gaining in-depth knowledge and experience in designing for the tourism and leisure sector.

• Digital Marketing Asset Creation: Developing advanced skills in creating graphics for social media, web banners, email campaigns, and other digital touchpoints.

• Brand Strategy Contribution: Opportunity to influence brand perception through impactful visual design and contribute to the overall brand narrative.

• Mentorship: Learning from experienced Creative Brand Managers, Brand Design Supervisors, and the Creative Director.

📝 Enhancement Note: The "Challenges" section is framed to highlight areas where a candidate can demonstrate problem-solving skills and a proactive approach, which are highly valued in operations-focused roles. The "Learning & Development" section emphasizes how this role can serve as a stepping stone for specialized career growth within marketing and GTM functions.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new marketing brochure for Sunwing Vacations, ensuring it aligns with our brand strategy and appeals to our target audience?" (Focus on process, target audience, brand alignment)

• "Describe a time you had to manage conflicting feedback from multiple stakeholders on a design project. How did you resolve it while maintaining brand integrity?" (Focus on collaboration, problem-solving, brand consistency)

• "How do you stay updated on current graphic design trends and how do you incorporate them into your work, especially within the constraints of corporate branding?" (Focus on innovation, adaptability, and strategic application) Company & Culture Questions:

• "What do you know about Sunwing Vacations Group and our EPIC values? How do you see yourself embodying these values in a design role?" (Focus on research, cultural fit, and value alignment)

• "How would you contribute to fostering an innovative and customer-centric design culture within our team?" (Focus on proactive contribution and understanding of company ethos)

• "What is your understanding of brand consistency in the travel industry, and how important is it for a company like Sunwing?" (Focus on industry awareness and brand management principles) Portfolio Presentation Strategy:

• Thematic Organization: Group your portfolio by project type (e.g., print, digital, branding) or by campaign, clearly stating the objective and your role.

• Highlighting Strategy: For each project, explain the brief, your strategic approach, the challenges you faced, and the outcome (quantify if possible). Emphasize how your design contributed to marketing goals.

• Brand Consistency Examples: Showcase projects where you demonstrated adherence to strict brand guidelines or developed brand assets.

• Technical Showcase: Be prepared to discuss your workflow and the specific tools and techniques used within Adobe Creative Suite.

• Concise Storytelling: Practice presenting your work concisely and engagingly, focusing on the most impactful projects and your key contributions.

📝 Enhancement Note: The interview questions are tailored to assess not just design skill but also strategic thinking, brand awareness, and cultural fit, aligning with the requirements of a role supporting marketing operations. The portfolio presentation strategy emphasizes demonstrating strategic impact.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Dayforce portal.

• Optimize your resume: Highlight your 1-3 years of experience, specifically mentioning your expertise in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and any relevant travel industry design experience. Quantify achievements where possible (e.g., "Designed X marketing materials that supported Y campaign").

• Curate your portfolio: Ensure it prominently features examples of print, digital, and advertising materials, with clear explanations of your role, the project's objectives, and how your design supported marketing strategy. Showcase your ability to maintain brand consistency.

• Prepare for the interview: Research Sunwing Vacations Group, its brands, and its EPIC values. Practice presenting your portfolio and be ready to discuss your design process, problem-solving skills, and how you ensure brand consistency.

• Tailor your cover letter (if applicable): Briefly explain why you are a strong fit for this specific role, referencing your relevant skills, experience, and enthusiasm for the travel industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.