Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Strategic Retail Partners

Location: Denver, CO 80202

Job Type: Full Time

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: 2026-05-22

Experience Level: Experienced (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal for translating brand strategy and consumer insights into compelling, trend-forward visual design solutions across packaging, retail displays, e-commerce, and marketing channels.

• The Graphic Designer will be responsible for daily creative production, ensuring high-impact visual assets that elevate brand presence across a national retail footprint.

• This position requires advanced proficiency in Adobe Creative Suite and a strong understanding of AI-driven creative tools to deliver innovative concepts.

• Collaboration with cross-functional teams, including creative leadership, product development, and marketing, is essential to maintain brand consistency and deliver cutting-edge design.

📝 Enhancement Note: The job title "Graphic Designer" combined with responsibilities focusing on packaging, retail displays, and e-commerce assets places this role firmly within the visual design and marketing operations spectrum, requiring strong GTM (Go-To-Market) execution skills through creative assets. The emphasis on brand strategy and consumer insights suggests a need for strategic thinking beyond just aesthetic execution.

📈 Primary Responsibilities

• Serve as a key contributor to daily creative production, supporting the design of packaging, retail merchandising displays, sales collateral, e-commerce assets, and marketing campaigns across SRP’s expanding portfolio of brands and product categories.

• Produce high-quality, on-trend sales and marketing assets for nationwide retailers as well as internal and digital platforms, ensuring alignment with brand objectives.

• Translate business needs, consumer insights, and brand strategies into compelling visual design concepts that resonate with target audiences and drive retail engagement.

• Collaborate closely with the Creative Director, Creative Services Manager, fellow designers, the e-comm/social media specialist, product development teams, and company leadership to develop assets across multiple channels, fostering a cohesive brand message.

• Ensure strict adherence to brand guidelines, color systems, typography, and visual standards across all deliverables, maintaining brand integrity and consistency.

• Develop fresh, trend-relevant creative concepts and supporting materials that elevate SRP’s brands and retail presence in a competitive market.

• Execute production-ready file preparation, including proficiency with dielines, pre-flight, and post-production processes, to ensure seamless manufacturing and printing.

• Maintain and consistently express brand identities across multiple touchpoints, ensuring alignment with SRP’s product categories, consumer segments, and retail environments.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can execute across various GTM touchpoints, from initial product packaging to in-store merchandising and digital marketing assets. The emphasis on "trend-relevant creative concepts" and "consumer insights" suggests a role that requires market awareness and the ability to apply that knowledge to design strategy, which is crucial for effective go-to-market campaigns.

🎓 Skills & Qualifications

Education: Degree in Graphic Design or related field preferred, but not required.

Experience: Minimum of 3+ years of relevant professional design experience, with a focus on packaging, retail merchandising, and digital assets.

Required Skills:

• Advanced mastery of Adobe Creative Suite—Illustrator, Photoshop, and InDesign—on a Windows platform.

• Digital portfolio demonstrating strong design fundamentals, trend-forward creative thinking, and software proficiency.

• Proven ability to manage multiple projects under tight deadlines while maintaining exceptional attention to detail—both independently and as part of a fast-paced, high-volume creative team.

• Excellent communication skills with the ability to articulate design rationale, present concepts clearly, accept feedback, and incorporate revisions efficiently.

Preferred Skills:

• Working knowledge of DSLR photography (studio and field) and photo-editing best practices.

• Foundational understanding of AI-driven creative tools (e.g., Adobe Firefly, Nano Banana, ChatGPT, Ideogram, NewArc, and comparable platforms).

• Experience designing packaging, POS/POP displays, in-store signage, and merchandising fixtures; including proficiency with dielines, production-ready file preparation, and pre-flight/post-production processes.

• Ability to develop, maintain, and consistently express brand identities across multiple touchpoints.

📝 Enhancement Note: The requirement for a digital portfolio is standard, but the emphasis on "trend-forward creative thinking" and "software proficiency" with specific tools like Adobe Creative Suite and emerging AI tools highlights the need for a designer who is not only technically skilled but also forward-thinking and adaptable to new technologies that impact creative production and GTM asset development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A digital portfolio showcasing a range of design projects, including packaging, retail displays, e-commerce graphics, and marketing collateral, demonstrating versatility and impact.

• Case studies or project examples that highlight the translation of brand strategy and consumer insights into compelling visual design solutions.

• Evidence of proficiency in preparing production-ready files, including detailed examples of dielines, pre-flight checks, and post-production considerations for various print and digital formats.

Process Documentation:

• Examples of workflow processes used for managing multiple design projects simultaneously, emphasizing time management and organizational strategies.

• Documentation or case studies illustrating the collaborative process with cross-functional teams (e.g., product development, marketing) from concept to final asset delivery.

• Proof of understanding and application of pre-flight and post-production processes for ensuring the quality and accuracy of final design assets.

• Evidence of adapting design concepts based on feedback and revisions, showcasing an iterative design process that leads to optimized outcomes.

📝 Enhancement Note: For a Graphic Designer role focused on GTM, the portfolio needs to go beyond just showcasing aesthetics. It should demonstrate an understanding of the process behind creating impactful marketing materials, from initial strategy interpretation to final production-ready assets. This includes showcasing how the designer translates business objectives into visual solutions and manages the workflow for efficient delivery.

💵 Compensation & Benefits

Salary Range: $65,000 - $75,000 per year.

Benefits:

• Medical, dental, and vision insurance.

• Company-paid short-term disability and life insurance.

• Paid holidays and floating holidays, offering flexibility and time off.

• Paid Time Off (PTO) to ensure work-life balance.

• Employees are paid weekly, providing consistent cash flow.

• 401(k) with company match, supporting long-term financial planning.

• Tuition Reimbursement, encouraging continuous learning and professional development.

Working Hours: Expected 40 hours per week, typical for a full-time, on-site role.

📝 Enhancement Note: The provided salary range of $65,000 - $75,000 for a Graphic Designer with 3+ years of experience in Denver, CO, appears to be within a competitive market range. Denver is a growing metropolitan area with a moderate cost of living, and this salary reflects a mid-level designer role. The benefits package is comprehensive, including standard health insurances, retirement planning with a match, and educational support, which are attractive to professionals seeking stability and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail Merchandising Solutions / Consumer Goods. Strategic Retail Partners (SRP) operates in the dynamic retail sector, providing in-store merchandising solutions that impact brand presence and consumer purchasing decisions. This industry requires a keen understanding of retail trends, consumer behavior, and effective visual communication to drive sales.

Company Size: SRP has grown significantly from its origins in 1969 and now serves over 70,000+ locations across the U.S. and Canada, indicating a large operational footprint and a substantial client base, suggesting a company with established processes and a robust infrastructure.

Founded: Founded in 1969, SRP has a long history in the industry, demonstrating stability, experience, and a deep understanding of the retail merchandising landscape. This longevity suggests a company with enduring values and a proven track record.

Team Structure:

• The Graphic Designer will be part of a creative team, likely reporting to a Creative Director or Creative Services Manager.

• Collaboration is expected with various departments including product development, marketing, and e-commerce/social media specialists, highlighting a cross-functional operational structure.

Methodology:

• Design solutions are driven by translating brand strategy, consumer insights, and business objectives into compelling visual assets, indicating a data-informed creative approach.

• Emphasis is placed on delivering innovative concepts while ensuring strict adherence to brand guidelines and visual standards, balancing creativity with consistency.

• The company utilizes a national retail footprint, implying a need for scalable design solutions that can be effectively deployed across diverse retail environments.

Company Website: srpcompanies.com

📝 Enhancement Note: SRP's long history and expansive reach suggest a stable company with a strong market position. The emphasis on "exceeding the expectations of on-the-go consumers" indicates a customer-centric approach. For a Graphic Designer, this means creating visuals that not only look good but also effectively capture attention and drive purchase decisions within busy retail environments. The mention of "customized solutions" implies that design work may need to be adaptable to different client needs.

📈 Career & Growth Analysis

Operations Career Level: This is an experienced-level Graphic Designer role, positioned as a key individual contributor within the creative production workflow. The role is focused on executing high-quality design assets that directly support go-to-market strategies for a national retail presence.

Reporting Structure: The designer will likely report to a Creative Director or Creative Services Manager, working within a dedicated creative team that collaborates closely with product development and marketing departments.

Operations Impact: The Graphic Designer's impact is direct and tangible, influencing brand perception, product appeal, and sales conversion through compelling visual assets. Effective design in packaging, POS displays, and marketing collateral is critical for driving retail traffic, customer engagement, and ultimately, revenue.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specific design areas (e.g., packaging dielines, retail display design) and gain hands-on experience with emerging AI creative tools.

• Cross-functional Exposure: Collaboration with product development and marketing teams provides insights into broader business objectives and GTM strategies, fostering a more holistic understanding of the retail industry.

• Brand Stewardship: Potential to take on greater responsibility for managing specific brand identities or product lines, evolving into a senior designer or art director role within the creative department.

• Industry Trends: Continuous learning about retail trends, consumer behavior, and design best practices to maintain a competitive edge and contribute innovative ideas.

📝 Enhancement Note: The emphasis on "trend-forward creative thinking" and the inclusion of AI tools suggest that growth in this role will involve staying ahead of design technology and market trends. This is crucial for any GTM role where visual appeal directly correlates with market performance. The opportunity to work across a national retail footprint also provides significant exposure to diverse market dynamics.

🌐 Work Environment

Office Type: The role is based in Denver, CO, at a physical office location (1401 17th Street, Denver, CO 80202), indicating an on-site work environment.

Office Location(s): The primary office is located in Denver, CO. SRP also has warehouse facilities in several states and service representatives across the country, suggesting a widespread operational network, though the design role is centralized.

Workspace Context:

• The environment is described as "fast-paced" and "high-volume creative," requiring designers to be agile and efficient.

• Collaboration is a key aspect, with designers expected to work closely with leadership and cross-functional teams, implying an open and interactive workspace.

• Access to necessary software and potentially photography equipment (DSLR) is implied for creative production.

Work Schedule: A standard full-time schedule of approximately 40 hours per week is expected, typical for an on-site role in the creative industry.

📝 Enhancement Note: The on-site requirement in Denver, coupled with a fast-paced, collaborative environment, suggests a dynamic workspace where in-person communication and teamwork are valued. For a designer, this setup often fosters immediate feedback loops and a strong sense of team cohesion, which can be beneficial for iterative design processes critical in GTM campaigns.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of submitted resumes and digital portfolios to assess qualifications, experience, and creative aptitude.

• Portfolio Review & Discussion: Candidates will likely present their digital portfolio, discussing their design process, rationale behind key projects, and how they translated client/business objectives into visual solutions. This is where the GTM impact of their work will be scrutinized.

• Technical/Skills Assessment: Potential for a design exercise or a more in-depth discussion about software proficiency (Adobe Creative Suite, AI tools) and production processes (dielines, pre-flight).

• Cross-functional Interview: Meeting with key stakeholders from marketing, product development, or creative leadership to assess collaboration skills, communication ability, and cultural fit within the fast-paced team.

Portfolio Review Tips:

• Highlight GTM Relevance: Ensure your portfolio clearly demonstrates how your design work has supported business objectives, such as increasing brand awareness, driving retail sales, or improving consumer engagement. Use case studies to articulate this impact.

• Showcase Process: Don't just show the final product; explain your design thinking, research (consumer insights, trends), and problem-solving approach. Detail how you translated strategy into visual execution.

• Demonstrate Versatility: Include examples across packaging, retail displays, and digital assets to show your breadth of skill relevant to SRP's needs.

• Technical Proficiency: Be ready to discuss your mastery of Adobe Creative Suite and any experience with AI creative tools, highlighting how you leverage technology to enhance your work.

• Production Expertise: Clearly articulate your understanding of dielines, pre-flight checks, and production-ready file preparation, as this is critical for seamless execution in the retail space.

Challenge Preparation:

• Be prepared for a design challenge that may involve creating assets for a hypothetical retail scenario or adapting existing brand guidelines for a new product or promotion.

• Practice articulating your design decisions concisely and persuasively, focusing on the "why" behind your choices and their potential impact on the target audience and business goals.

• Familiarize yourself with current retail merchandising trends and common challenges in the consumer goods packaging and display space.

📝 Enhancement Note: The interview process for a creative role like this will heavily rely on the portfolio. Candidates should curate their portfolio to specifically address the responsibilities outlined, emphasizing how their design work contributes to the company's GTM success. Demonstrating an understanding of the retail environment and the ability to work within brand constraints while still being innovative will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Advanced Mastery): Illustrator, Photoshop, and InDesign are essential for all aspects of graphic design production. Proficiency on a Windows platform is specified.

• AI-Driven Creative Tools (Foundational Understanding): Adobe Firefly, Nano Banana, ChatGPT, Ideogram, NewArc, and comparable platforms are expected to be understood. This indicates a move towards leveraging AI in the creative workflow for ideation, content generation, or asset enhancement.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design function, but understanding how design assets are deployed through marketing automation platforms or integrated into CRM-driven campaigns could be beneficial for context.

📝 Enhancement Note: The explicit mention of "Foundational understanding of AI-driven creative tools" is a significant indicator of the company's forward-thinking approach to creative production. Candidates should be prepared to discuss how they have experimented with or integrated these tools into their workflow, even at a foundational level, to enhance efficiency or explore new creative avenues for GTM assets.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to develop "fresh, trend-relevant creative concepts" and "innovative concepts" that elevate the brand.

• Brand Integrity: Strict adherence to brand guidelines, color systems, and visual standards is paramount to ensure consistency across all touchpoints.

• Collaboration: Working closely with various teams (creative leadership, product development, marketing) emphasizes teamwork and open communication.

• Efficiency & Precision: Managing multiple projects under tight deadlines with exceptional attention to detail, reflecting a results-oriented and organized approach.

• Consumer Focus: Translating "consumer insights" into design solutions underscores a commitment to understanding and meeting customer needs.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with departments beyond the immediate creative team, suggesting a need for strong interpersonal skills and the ability to communicate design rationale effectively to non-designers.

• Feedback & Iteration: The expectation to "accept feedback and incorporate revisions efficiently" points to a culture that values constructive criticism and iterative improvement in the design process.

• Team Synergy: Working within a "fast-paced, high-volume creative team" implies a supportive yet demanding environment where shared goals and collective output are prioritized.

📝 Enhancement Note: The values highlight a balance between creative freedom ("trend-relevant concepts") and disciplined execution ("strict adherence to brand guidelines"). For a GTM role, this means designs must be both eye-catching and strategically aligned with brand messaging and market objectives. The collaborative style is crucial for ensuring that design assets effectively support broader marketing and sales initiatives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Trend Innovation: Meeting the demand for "trend-relevant creative concepts" while strictly adhering to established brand guidelines can be a constant challenge. Designers must be adept at pushing creative boundaries within defined parameters.

• Managing High Volume & Tight Deadlines: The "fast-paced, high-volume creative team" environment requires exceptional time management, prioritization, and the ability to produce quality work under pressure.

• Translating Abstract Strategies into Visuals: Effectively converting "brand strategy, consumer insights, and business objectives" into compelling visual designs that resonate with target audiences and drive desired actions.

• Adapting to Evolving Technologies: Keeping pace with new design software, AI tools, and digital marketing trends to ensure creative output remains relevant and competitive.

Learning & Development Opportunities:

• Advanced Software Proficiency: Deepening expertise in Adobe Creative Suite and becoming proficient in emerging AI creative tools.

• Retail & Consumer Insights: Gaining a deeper understanding of consumer behavior, retail trends, and market dynamics that influence design decisions for a national footprint.

• Cross-functional Project Management: Developing skills in managing design projects from inception to execution in collaboration with diverse teams, enhancing project management capabilities.

• Brand Strategy Development: Contributing to the evolution of brand identities and visual systems, potentially leading to more strategic design roles.

📝 Enhancement Note: The primary challenge for a designer in a GTM context is ensuring that creative output directly supports business goals. This means understanding the metrics of success for visual assets and being able to adapt designs based on performance data or market feedback, which is a key growth area.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex brand strategy or consumer insight into a compelling visual design. What was your process, and what was the outcome?" (Focus on your GTM understanding and impact.)

• "How do you balance maintaining strict brand guidelines with the need to create fresh, trend-forward designs? Provide an example." (Assess your ability to innovate within constraints.)

Company & Culture Questions:

• "What do you know about Strategic Retail Partners and our mission? How do you see your design skills contributing to our success in the retail merchandising space?" (Demonstrate research and alignment.)

• "How do you approach collaborating with non-creative team members, such as product developers or marketing managers, to ensure design alignment with business objectives?" (Assess teamwork and communication.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight projects most relevant to SRP’s needs (packaging, retail displays, digital assets). Start with your strongest, most impactful work.

• Tell the Story: For each project, explain the objective, your role, your creative process (including research and strategy), the challenges you faced, and the results achieved. Quantify impact where possible (e.g., "resulted in a 15% increase in on-shelf visibility").

• Showcase Technical Skills: Be prepared to discuss your proficiency with Adobe Creative Suite and any experience with AI tools. Highlight specific techniques or workflows.

• Emphasize GTM Contribution: Clearly articulate how your designs contributed to broader marketing or sales goals, demonstrating your understanding of design's role in the go-to-market strategy.

• Be Ready for Questions: Anticipate questions about your design choices, your ability to take feedback, and your understanding of production processes.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also a strategic understanding of how design supports business objectives within the GTM framework. Candidates should be ready to articulate the "why" behind their design decisions and their impact on sales, brand perception, and consumer engagement.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Paycom.

• Customize Your Resume: Tailor your resume to highlight experience with packaging design, retail merchandising, e-commerce assets, and marketing campaigns. Use keywords from the job description such as "Adobe Creative Suite," "brand guidelines," "trend-forward creative thinking," and "production-ready file preparation."

• Curate Your Digital Portfolio: Select your strongest projects that align with the responsibilities outlined. Ensure it clearly showcases your skills in packaging, retail displays, and digital assets. Include brief descriptions of the project objectives and your role.

• Prepare Your Portfolio Presentation: Be ready to walk through your portfolio, explaining your design process, rationale, and the impact of your work. Practice articulating how your designs contribute to brand strategy and business goals.

• Research Strategic Retail Partners: Understand the company's mission, history, and the types of clients they serve. Familiarize yourself with their existing branding and retail footprint to better align your responses and portfolio with their needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.