Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: STERRY

Location: Remote (Indonesia)

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-20

Experience Level: Mid-Level (2-4 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of visually compelling advertising creatives for digital and print platforms, with a strong emphasis on AI-generated imagery.

• Translate strategic marketing objectives and campaign data into high-impact visual narratives that drive user engagement and revenue.

• Maintain and evolve brand consistency across diverse international markets through meticulous design execution and localization.

• Leverage AI-powered design tools to enhance workflows, generate unique visual assets, and stay at the forefront of design innovation.

• Collaborate cross-functionally with marketing and advertising teams to optimize campaign performance through iterative design based on A/B testing insights.

📝 Enhancement Note: This role is specifically for a Graphic Designer with a strong focus on advertising and marketing, requiring significant proficiency in AI image generation tools. The "AI-fluent" requirement suggests a forward-thinking agency that integrates cutting-edge technology into its creative processes, making this a unique opportunity for designers looking to specialize in AI-driven visual content creation for e-commerce and crowdfunding success.

📈 Primary Responsibilities

• Develop innovative and high-impact ad concepts for a wide range of digital and print placements, including social media ads, display banners, email campaigns, and promotional materials.

• Generate, curate, and meticulously refine AI-produced images using tools such as Magnific, Adobe Firefly, or similar, and seamlessly integrate them into final ad layouts.

• Ensure all creative assets adhere to STERRY's brand guidelines and client-specific branding, maintaining visual harmony and consistent brand identity across all campaigns.

• Optimize designs for various platforms and ad formats, considering user experience across mobile and desktop to maximize ad performance and conversion rates.

• Conduct thorough market research and stay abreast of the latest AI trends, design tools, and competitor creative strategies to inject fresh, effective elements into advertising efforts.

• Actively participate in brainstorming sessions, contributing creative ideas and strategic visual solutions to enhance the overall effectiveness and impact of advertising campaigns.

• Collaborate with the marketing team to design and implement A/B tests for ad variations, utilizing campaign data and performance insights to inform iterative design improvements and drive better results.

• Execute high-quality photo processing, including editing and enhancing raw model photos to meet client-specific aesthetic standards and brand requirements.

• Translate promotional creatives for international markets (DE/MX/UK/JA), ensuring design balance, harmony, and cultural resonance while maintaining overall design integrity.

• Perform ad hoc design tasks and support various creative projects as assigned by management, demonstrating flexibility and adaptability in a dynamic agency environment.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design skills and advanced AI integration. The emphasis on "generating, curating, and refining AI-produced images" and "designing fully with AI" indicates that candidates must not only be proficient with AI tools but also possess the creative judgment to select and perfect AI-generated visuals, treating them as primary assets rather than mere placeholders. The "Creatives Translation" responsibility points to a need for understanding localization nuances in design.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Communication, Multimedia Arts, or a related field is considered a plus. However, STERRY strongly values practical application, making a standout portfolio or equivalent hands-on experience equally, if not more, valued.

Experience: 2-4 years of proven experience as a Graphic Designer, with a robust portfolio specifically showcasing expertise in advertising and marketing materials.

Required Skills:

• Mastery of industry-standard graphic design software, including the Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.

• Hands-on experience and comfort using AI-powered design tools (e.g., Magnific, Adobe Firefly, Canva AI, Gemini, or similar) for image generation, enhancement, and workflow acceleration.

• Demonstrated ability to design final ad assets where primary visual elements are AI-generated, showcasing fluency in AI-driven creative processes.

• Strong understanding of visual hierarchy, typography, color theory, and layout principles in the context of advertising and marketing.

• Proficiency in photo editing and retouching techniques to enhance raw images and ensure high-quality output.

• Ability to interpret campaign objectives, target audience profiles, and key messaging to create effective visual communications.

• Excellent time-management skills, with the proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment. Preferred Skills:

• Experience with AI image generation platforms beyond basic use, demonstrating an understanding of prompt engineering, style control, and output refinement.

• Familiarity with localization best practices for international markets, including understanding of multilingual typography and cultural sensitivities in design.

• Basic understanding of marketing strategy and how design contributes to campaign performance metrics like click-through rates (CTR) and conversion rates.

• Experience with A/B testing creative assets and using data analytics to inform design decisions.

• Familiarity with project management tools and collaborative platforms used in agency settings.

📝 Enhancement Note: The emphasis on AI tools is paramount. Candidates are expected to not just be familiar with AI design tools but to be "AI-fluent" and "comfortable designing fully with AI." This suggests a need for individuals who can leverage AI as a primary creative engine, not just a supplementary tool. The "2-4 years" experience combined with the AI focus indicates that while foundational design skills are crucial, demonstrable AI design capability is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates your graphic design capabilities, with a strong emphasis on advertising and marketing materials.

• Specific examples of ad campaigns you've conceptualized and designed for digital and print platforms.

• Showcase projects where you have utilized AI-generated imagery as a core component of the design, detailing your process from generation to final integration.

• Include case studies or examples illustrating how your designs have contributed to campaign objectives, ideally with data or performance insights.

• Demonstrations of your ability to adapt designs to different platforms (e.g., social media, display ads, email) and international markets. Process Documentation:

• For each project presented in your portfolio, be prepared to articulate your design process, from understanding the brief to final delivery.

• Highlight your methodology for incorporating AI tools into your workflow, including prompt strategies, refinement techniques, and integration into existing design software.

• Explain how you approach brand consistency and localization in your design projects.

• Be ready to discuss how you interpret campaign data and A/B testing results to iterate and improve your designs.

📝 Enhancement Note: The portfolio requirements are heavily skewed towards demonstrating practical experience with AI-driven design for advertising. Candidates should curate their portfolios to explicitly highlight projects where AI was a significant tool, detailing their process and the impact of these AI-generated visuals on the final creative output and campaign performance.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-4 years), the remote nature of the role, and the Indonesian location, a competitive salary range for a Graphic Designer with AI proficiency would typically fall between IDR 150,000,000 - IDR 250,000,000 annually. This estimation considers the specialized AI skills required and the agency's focus on measurable results.

Benefits:

• Fully remote position: Enjoy the flexibility and work-life balance of working from anywhere.

• Flexible working hours: Adapt your schedule to best suit your productivity and personal needs, aligning with global team collaboration requirements.

• Global Impact: Opportunity to contribute to high-profile international campaigns for crowdfunding and e-commerce success stories.

• Growth and development: Access to learning opportunities and career progression within an innovative and collaborative marketing team.

• Creative environment: Work with a team that values creativity, precision, and measurable results, fostering a culture of continuous improvement and innovation.

Working Hours: While specific hours are flexible, the role likely requires approximately 40 hours per week, with an expectation of availability for global team collaboration and campaign deadlines.

📝 Enhancement Note: The salary range is an estimation for Indonesia, factoring in the specialized AI skills and the agency's focus on performance. The benefits are directly extracted from the job description and framed to highlight their appeal to operations and creative professionals seeking flexibility and impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: STERRY operates within the Growth Marketing and Advertising industry, specializing in driving success for crowdfunding and e-commerce clients. They position themselves as a "rocket fuel" agency, emphasizing aggressive growth and measurable revenue generation.

Company Size: STERRY is a dynamic and growing agency. While specific numbers aren't provided, the description suggests a team capable of managing significant client revenue ($100 million+) and international campaigns, indicating a well-established operational structure.

Founded: STERRY was founded with a clear mission to "shatter limits, supercharge brands, and turn every click into cash." This founding principle underscores a culture driven by performance, innovation, and aggressive client success metrics.

Team Structure:

• The Graphic Designer will be part of the marketing team, working closely with advertising specialists and potentially campaign managers.

• Collaboration is key, implying a structure that encourages cross-functional input and shared responsibility for campaign outcomes.

• The team likely comprises individuals with diverse skill sets in marketing, design, data analysis, and potentially AI specialization. Methodology:

• Data-Driven Creativity: STERRY emphasizes turning "every click into cash," indicating a strong reliance on data analytics and performance metrics to inform and optimize creative strategies.

• AI Integration: The explicit requirement for AI fluency suggests that AI is not just a tool but a core part of their operational methodology for content creation and campaign enhancement.

• Agile Campaign Management: The fast-paced environment and need for A/B testing point towards agile methodologies for campaign development and iteration, prioritizing speed and responsiveness.

Company Website: https://www.sterry.io/

📝 Enhancement Note: STERRY's culture is clearly performance-oriented, data-driven, and technologically forward-thinking, particularly with its embrace of AI. For a Graphic Designer, this means the role is not just about aesthetics but about contributing directly to measurable business outcomes (revenue generation) through innovative and data-informed visual strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer (2-4 years of experience). It requires a blend of foundational design skills and specialized, emerging expertise in AI-driven creative production for marketing and advertising. The position is crucial for translating strategic marketing goals into tangible visual assets that directly impact client revenue.

Reporting Structure: The Graphic Designer will report to a marketing or advertising lead within STERRY. They will collaborate closely with marketing and advertising teams, indicating a team-oriented reporting structure rather than a strictly hierarchical one for creative output.

Operations Impact: The Graphic Designer's impact is directly tied to revenue generation through effective advertising creatives. By creating high-converting ad designs and leveraging AI for efficiency and innovation, they contribute significantly to client success and STERRY's overall revenue figures. The role is instrumental in "turning every click into cash."

Growth Opportunities:

• AI Specialization: Deepen expertise in AI image generation tools and prompt engineering, becoming a go-to specialist for AI-driven creative within the agency.

• Creative Leadership: As experience grows, potentially move into senior design roles, leading creative projects, mentoring junior designers, and contributing more strategically to campaign planning.

• Cross-Functional Skill Development: Gain exposure to marketing strategy, campaign analysis, and A/B testing, enhancing understanding of the broader growth marketing landscape.

• International Market Exposure: Develop a strong portfolio of international campaign designs, valuable for future roles in global marketing or design.

📝 Enhancement Note: The growth path for this role is strongly tied to the evolving field of AI in design. Success here means becoming an expert in a high-demand, cutting-edge area, which can lead to senior creative or specialized AI design roles within the agency or the broader industry.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. Work is conducted entirely online.

Office Location(s): The role is remote and based out of Indonesia, with potential for collaboration with team members across different time zones. Specific office locations are not applicable.

Workspace Context:

• Digital Collaboration: The work environment is entirely digital, relying on online communication tools, project management software, and cloud-based design platforms.

• AI & Design Tools: Access to and proficiency with a suite of digital design tools, including Adobe Creative Suite, Canva, and various AI image generation platforms, will be essential.

• Global Team Interaction: Opportunities for interaction with a diverse, global team of marketing professionals, designers, and strategists, fostering a dynamic and collaborative remote work culture.

Work Schedule: The role offers flexible working hours, allowing for a degree of autonomy in managing one's schedule. However, approximately 40 hours per week are expected, with the need for availability to align with global team collaboration, client needs, and campaign deadlines.

📝 Enhancement Note: The fully remote nature and flexible hours are key aspects of the work environment. Candidates should be self-disciplined, proficient in remote collaboration tools, and comfortable managing their own time effectively to meet the demands of an international growth marketing agency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and cover letter, with particular attention to portfolio links and AI design experience.

• Portfolio Review: A dedicated session to walk through your portfolio, focusing on advertising and marketing projects, and critically, your experience with AI-generated imagery. Be prepared to discuss your creative process, tool choices, and how your designs drive results.

• Skills Assessment/Challenge: Potential for a design challenge or case study focusing on creating ad creatives using AI tools for a given campaign objective. This will assess your practical application of skills, speed, and ability to meet brand and performance requirements.

• Team/Cultural Fit Interview: Discussion with marketing and advertising team members to assess collaboration style, communication skills, and alignment with STERRY's performance-driven and innovative culture.

Portfolio Review Tips:

• Highlight AI Proficiency: Curate your portfolio to prominently feature projects where you've effectively used AI tools (Magnific, Firefly, etc.) to generate and integrate visual assets. Clearly label AI-generated elements and explain your process.

• Showcase ROI Focus: For each relevant project, provide context on the campaign objectives and, if possible, demonstrate how your designs contributed to measurable outcomes (e.g., increased CTR, conversions). Quantify your impact where possible.

• Demonstrate Brand Adaptability: Include examples of how you've maintained brand consistency across different platforms and for various clients, as well as your ability to localize designs for international markets.

• Storytelling: Structure your portfolio presentation with a narrative that explains the problem, your creative solution (including AI integration), and the results achieved.

Challenge Preparation:

• AI Tool Familiarity: Practice using common AI image generation tools, focusing on prompt engineering, style consistency, and efficient iteration.

• Advertising Design Principles: Refresh your understanding of effective ad design principles for digital platforms, considering layout, call-to-actions, and audience targeting.

• Time Management: Be prepared for timed challenges. Practice creating ad concepts and executing designs quickly while maintaining quality.

• Communication: Practice articulating your design choices and strategic rationale clearly and concisely, especially concerning the use of AI.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's AI design capabilities and their understanding of how design contributes to measurable marketing results. Candidates should prepare to defend their AI workflow and demonstrate a data-informed approach to design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Mastery of Photoshop, Illustrator, and InDesign is essential for professional graphic design, photo editing, and layout creation.

• Canva: Proficiency in Canva for quick design iterations, social media graphics, and collaborative design tasks.

• AI Image Generation Tools: Hands-on experience with tools like Magnific, Adobe Firefly, Gemini, or similar is a core requirement. This includes understanding their capabilities for generating, editing, and refining visual assets.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts key performance indicators (KPIs) like Click-Through Rate (CTR), Conversion Rate (CR), and Return on Ad Spend (ROAS) is crucial.

• Familiarity with interpreting basic campaign data from advertising platforms or analytics dashboards to inform design iterations. CRM & Automation:

• No specific CRM or automation tools are listed as primary requirements for the Graphic Designer role, but an awareness of how creative assets integrate into broader marketing automation workflows may be beneficial.

📝 Enhancement Note: The technology stack is heavily weighted towards design software and, critically, AI image generation platforms. Candidates must demonstrate not just familiarity but practical, integrated usage of these AI tools within a professional design workflow.

👥 Team Culture & Values

Operations Values:

• Results-Driven: A core value is achieving measurable results, especially client revenue growth. Designs are expected to contribute directly to these outcomes.

• Innovation & AI Forward: Embracing new technologies, particularly AI, to push creative boundaries and enhance efficiency is highly valued.

• Precision & Quality: Maintaining high standards in design execution, brand consistency, and technical quality is paramount.

• Collaboration: Working effectively with cross-functional teams to achieve shared goals.

• Agility & Adaptability: Thriving in a fast-paced environment and adapting to new challenges and technologies quickly.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing and advertising teams, contributing to strategy and receiving feedback.

• Iterative Design: A culture that encourages A/B testing and continuous improvement based on data and feedback.

• Knowledge Sharing: Openness to sharing insights on AI trends, design techniques, and campaign performance to benefit the entire team.

📝 Enhancement Note: The culture at STERRY is one of high performance, continuous learning (especially in AI), and strong collaboration focused on achieving tangible business results. Designers are expected to be proactive contributors who understand the business impact of their creative work.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI image generation technology and integrating new tools and techniques effectively.

• Balancing AI Efficiency with Creative Vision: Ensuring that the use of AI enhances, rather than compromises, the artistic integrity and strategic messaging of designs.

• Data-Driven Design Iteration: Translating campaign performance data and A/B test results into actionable design improvements efficiently.

• International Localization Nuances: Successfully adapting designs for diverse global markets while maintaining brand consistency and cultural relevance.

Learning & Development Opportunities:

• AI Design Specialization: Becoming a leading expert in AI-driven creative production for marketing, a highly sought-after skill.

• Growth Marketing Acumen: Developing a deeper understanding of marketing strategy, campaign optimization, and conversion rate optimization (CRO).

• Cross-Cultural Design Expertise: Gaining extensive experience in global campaign localization and international market design trends.

• Agency Growth: Opportunities to grow with a successful agency, potentially taking on more senior creative responsibilities or specializing in specific client verticals.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering the intersection of AI and creative design for marketing. Success in this role means becoming an expert in a cutting-edge field that directly impacts client ROI.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you used AI image generation as a primary tool for an advertising campaign. What was your process, what tools did you use, and what were the results?" (Focus on demonstrating AI fluency and results orientation).

• "How do you approach balancing brand consistency with the need to create innovative and attention-grabbing ad creatives, especially when using AI tools?" (Assess understanding of brand guidelines and creative execution).

• "Imagine a campaign's CTR is lower than expected. How would you, as a graphic designer, analyze the creative and propose design-based improvements?" (Evaluate analytical skills and data-informed design approach). Company & Culture Questions:

• "What interests you about STERRY's approach to growth marketing and our use of AI in creative production?" (Show research into the company's unique selling propositions).

• "How do you handle feedback and revisions on your designs, especially in a fast-paced agency environment?" (Gauge adaptability and collaborative spirit).

• "Describe a time you had to quickly learn a new design tool or technique. How did you approach it?" (Assess learning agility, crucial for AI tool adoption). Portfolio Presentation Strategy:

• Structure with Impact: Organize your portfolio around key projects, starting with those that best showcase your AI design skills and advertising experience. For each project, clearly state the objective, your role, the tools used (especially AI), your process, and the outcome.

• Quantify Results: Where possible, use metrics (e.g., "increased CTR by X%," "achieved Y conversions") to demonstrate the business impact of your designs.

• Explain Your AI Workflow: Be ready to walk through your prompt engineering process, how you iterated on AI-generated visuals, and how you integrated them seamlessly with other design elements.

• Highlight Localization: If applicable, clearly point out projects that involved international translation and localization, explaining your approach to cultural adaptation in design.

📝 Enhancement Note: Interview preparation should heavily emphasize the practical application of AI in design for marketing purposes. Candidates must be ready to discuss their AI workflow, demonstrate an understanding of campaign metrics, and showcase how their designs drive measurable business results.

📌 Application Steps

To apply for this Graphic Designer position at STERRY:

• Submit your application through the provided link on the STERRY careers portal.

• Tailor your Resume: Highlight your experience with Adobe Creative Suite, Canva, and specifically, any AI image generation tools (Magnific, Adobe Firefly, etc.). Quantify achievements where possible, focusing on advertising and marketing campaign contributions.

• Curate Your Portfolio: Ensure your portfolio prominently features advertising and marketing design work. Create a dedicated section showcasing your AI-driven design projects, detailing your process, tools used, and any measurable impact.

• Craft a Compelling Cover Letter: Express your understanding of STERRY's growth marketing focus and your enthusiasm for leveraging AI in creative production. Briefly touch on your experience with advertising design and your ability to drive results.

• Prepare for the Interview: Be ready to discuss your AI design workflow, present your portfolio with a focus on quantifiable results, and articulate how your creative contributions align with STERRY's performance-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.