Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Sonny's Enterprises LLC

Location: Tamarac, Florida, United States

Job Type: Other

Category: Creative & Media / Art & Design / Marketing / Manufacturing

Date Posted: September 08, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in developing and executing visual design concepts for a wide array of marketing and promotional initiatives, ensuring brand consistency across all platforms.

• The Graphic Designer will be responsible for creating compelling visual content, from print advertisements and catalog layouts to website assets and digital banners, utilizing advanced design software.

• A key aspect of this role involves collaborating with cross-functional teams to translate complex business and marketing needs into practical, creative design solutions.

• The position requires a proactive approach to staying abreast of current design trends, marketing best practices, and implementation technologies to drive innovation and maintain a competitive edge.

📝 Enhancement Note: While the job title is "Graphic Designer," the description emphasizes responsibilities that align with a Marketing Designer or Visual Designer role within a larger GTM or marketing operations function, focusing on asset creation, brand consistency, and campaign support. The inclusion of "Adobe Premiere" and "video editing skills" suggests a broader scope than traditional graphic design.

📈 Primary Responsibilities

• Produce practical and creative design solutions that address complex business and marketing needs, translating strategic objectives into compelling visuals.

• Design and develop a wide range of promotional materials, including catalog layouts, magazine advertisements, signage, website page designs, images, and various web assets.

• Create high-quality graphic elements such as images, compositions, banners, headers, characters, logos, and backgrounds using advanced skills in Adobe Creative Suite (Illustrator, After Effects, InDesign, Photoshop).

• Stay informed about current design trends, marketing strategies, and social media best practices to ensure designs are relevant and impactful.

• Conduct photo shoots and prepare high-resolution photos for both print and online distribution, ensuring optimal quality and aesthetic appeal.

• Prepare accurate and press-ready files, demonstrating a strong understanding of photography principles and effective color arrangement for print.

• Collaborate effectively with other team members to maintain a cohesive and consistent visual identity across the company's design system.

• Innovate and propose new design solutions, presenting multiple creative concepts to stakeholders for review and selection.

• Adhere strictly to company filing and project management procedures to ensure efficient retrieval of information and project tracking.

• Contribute positively to the company and team culture by fostering communication, collaboration, and creativity.

• Utilize strong communication skills to articulate design ideas, listen to feedback, and advocate for best-practice solutions in design and marketing execution.

• Demonstrate pro-activity, exceptional organization, and the ability to manage multiple concurrent projects effectively under tight deadlines.

• Be receptive to direction and feedback to ensure designs meet both creative vision and business objectives.

• Lead by example by evaluating departmental workload and assisting colleagues as needed to ensure team success.

• Serve as a positive and encouraging presence, contributing to a vibrant office environment.

• Perform video editing tasks using Adobe Premiere, and other duties as assigned to support marketing and creative initiatives.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with a strong emphasis on asset creation for diverse marketing channels. The expectation to "lead by example" and "evaluate departmental workload" suggests potential for mentorship or informal leadership within the design team, even if not explicitly a management role.

🎓 Skills & Qualifications

Education: BA/BS in Graphic Design, Visual Communications, or a related design discipline, or equivalent practical experience is preferred.

Experience: 2-4 years of professional experience in graphic design, with a significant focus on print production and digital asset creation.

Required Skills:

• Demonstrated proficiency in leading design tools, including Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.

• Proven ability to create compelling visual content for a variety of marketing mediums, including print (catalogs, ads, signage) and digital (web assets, banners).

• Strong understanding of visual communication principles, layout design, typography, and color theory.

• Experience in preparing print-ready files, including knowledge of pre-press requirements and color correction.

• Portfolio showcasing a range of creative design work, demonstrating technical skill and artistic vision.

• Excellent communication and interpersonal skills, with the ability to articulate design concepts and collaborate effectively with team members and stakeholders.

• Strong organizational skills and the ability to manage multiple projects simultaneously, meeting deadlines in a fast-paced environment.

• Pro-active and self-motivated with a strong work ethic and ability to take direction. Preferred Skills:

• Proficiency in Adobe After Effects for motion graphics and animation.

• Experience with Adobe Premiere for video editing and post-production.

• Familiarity with current design, marketing, and social media trends.

• Experience conducting photo shoots and preparing images for publication.

• Understanding of brand consistency and the ability to maintain it across various assets.

• Project management skills, including the ability to follow company filing and workflow procedures.

📝 Enhancement Note: The "2-4 years" experience combined with "portfolio required" and specific software proficiencies (Illustrator, Photoshop, InDesign) points to an early- to mid-career Graphic Designer. The preferred skills in After Effects and Premiere suggest a growing need for motion graphics and video capabilities, common in modern marketing departments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a diverse range of design projects that demonstrate technical proficiency and creative problem-solving.

• Portfolio pieces should highlight experience in print production, including examples of catalog layouts, advertisements, and signage design.

• Include examples of digital assets, such as website banners, web graphics, and social media visuals, demonstrating adaptability across platforms.

• Showcase projects that illustrate the ability to maintain brand consistency and adhere to established brand guidelines.

• Projects should ideally reflect the ability to work from concept to final execution, detailing the design process and rationale behind creative decisions. Process Documentation:

• Candidates should be prepared to discuss their personal design workflow and process for tackling new projects, from initial brief to final delivery.

• Demonstrate an understanding of file management and organizational best practices for design assets, aligning with company procedures.

• Be ready to articulate how they ensure accuracy and quality control in their design output, particularly for print production.

• Discuss experience with collaboration tools and workflows that facilitate teamwork and feedback integration within a design team.

📝 Enhancement Note: The requirement for a portfolio is standard for design roles. The emphasis on "print production," "catalog layouts," and "signage" suggests a need for traditional graphic design skills, while "web assets" and "social media visuals" indicate a modern digital design component. The mention of "company filing and project management procedures" implies a need for structured workflow adherence.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-4 years of experience in the Tamarac, Florida area, the estimated annual salary range is $50,000 - $65,000. This estimate considers the cost of living in South Florida and the demand for skilled design professionals.

Benefits:

• 100% Employer-Paid Medical Plan: Comprehensive health coverage for eligible employees, significantly reducing out-of-pocket costs.

• Employer-Paid Short-Term Disability (STD) Coverage: Financial support in case of temporary inability to work due to illness or injury.

• Voluntary, Employee-Paid Benefits:

  • Additional Medical Plan Choices: Options to select plans that best suit individual and family needs.

  • Dental Insurance: Coverage for preventative, basic, and major dental services.

  • Vision Insurance: Benefits for eye exams, prescription eyewear, and contact lenses.

  • Flexible Spending Accounts (FSAs): Pre-tax accounts for healthcare and dependent care expenses.

  • Long-Term Disability (LTD): Extended disability coverage for prolonged incapacitation.

  • Life Insurance: Options for term or whole life insurance policies.

  • 401(k) Plan with Company Match: Retirement savings plan with employer contributions to help employees build long-term wealth. Working Hours: Standard full-time work schedule, likely 40 hours per week, typical for an on-site position.

📝 Enhancement Note: The salary range is an estimation based on national averages for similar roles and adjusted for the Florida market, as specific salary data was not provided. The benefits package is comprehensive, with a strong emphasis on employer-paid core benefits like medical and STD, which is a significant draw for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (Car Wash Equipment, Parts, and Supplies) - Sonny's Enterprises is the world's largest manufacturer in this niche, indicating a stable industry with opportunities for innovation.

Company Size: Large (Implied by "world's largest manufacturer" and extensive product lines). This suggests a structured environment with established processes and potential for career growth.

Founded: (Information not directly provided, but the company's market leadership implies a long-standing presence and established reputation).

Team Structure:

• The Graphic Designer will be part of a creative team, likely working alongside other designers, copywriters, and marketing specialists.

• Collaboration is expected with various departments, including Marketing, Product Development, and potentially Sales, to support diverse project needs.

• The role emphasizes contributing to a "culture of communication, collaboration and creativity." Methodology:

• The company culture is described as thriving on finding "new and better ways to accelerate what’s next," embracing change and innovation.

• There's a focus on people development, encouraging career growth within the organization.

• The design process involves addressing "complex business and marketing needs" and presenting "multiple design ideas."

Company Website: www.sonnysdirect.com

📝 Enhancement Note: Sonny's Enterprises positions itself as an industry leader focused on innovation and people development. The culture appears to value creativity, collaboration, and continuous improvement, which are beneficial for a creative role like Graphic Designer. The manufacturing industry context means designs may often support B2B marketing, trade shows, and product literature, in addition to consumer-facing campaigns.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor focused on creative execution. It falls under the "Mid-Level" or "Experienced" bracket, requiring 2-4 years of experience and demonstrated proficiency in core design tools and principles.

Reporting Structure: The Graphic Designer will likely report to a Creative Director, Marketing Manager, or a Senior Designer, depending on the specific structure of the marketing or creative department.

Operations Impact: The Graphic Designer's work directly impacts brand perception, marketing campaign effectiveness, and the overall visual communication strategy of Sonny's Enterprises. High-quality designs contribute to lead generation, customer engagement, and brand loyalty by presenting a professional and innovative image.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like motion graphics (After Effects) or video editing (Premiere), becoming a go-to specialist.

• Cross-Functional Exposure: Gaining experience by working on diverse projects across different marketing channels and potentially collaborating with product development on visual aspects of new innovations.

• Leadership Potential: With demonstrated pro-activity, strong communication, and the willingness to "lead by example" and assist where needed, there's potential to grow into a Senior Graphic Designer or Art Director role over time, mentoring junior designers.

• Industry Expertise: Developing a deep understanding of design challenges and opportunities within the car wash manufacturing industry.

📝 Enhancement Note: The growth path for a Graphic Designer typically involves increasing complexity of projects, taking on more strategic design responsibilities, and potentially moving into leadership or specialized creative roles. The company's emphasis on innovation and growth suggests a supportive environment for career development.

🌐 Work Environment

Office Type: The role is on-site in Tamarac, Florida, suggesting a traditional office setting within Sonny's Enterprises' facilities.

Office Location(s): 5870 Hiatus Road, Tamarac, FL 33321. This location is in South Florida, accessible within the local metropolitan area.

Workspace Context:

• The role is part of a "creative team," implying a collaborative workspace where designers share ideas and feedback.

• Access to standard office technology and design software (Adobe Creative Suite) is expected.

• The environment fosters "communication, collaboration and creativity," suggesting an open and interactive atmosphere conducive to design work.

• Being in a manufacturing company, there might be opportunities to see products being developed or manufactured, which can inspire design work.

Work Schedule: A standard 40-hour work week is expected for this on-site role, likely with core business hours to facilitate team collaboration and project management.

📝 Enhancement Note: The on-site nature of the role is key. It implies a structured work environment where direct collaboration and in-person brainstorming are encouraged, typical for creative teams. The emphasis on positive office presence suggests a friendly and team-oriented atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio by HR or a hiring manager to assess basic qualifications and creative output.

• Portfolio Review & Discussion: A more in-depth session where the candidate presents their portfolio, discussing specific projects, design process, challenges, and solutions. This is critical for evaluating design thinking and technical skills.

• Skills Assessment/Creative Challenge: Potentially a practical exercise or a hypothetical design brief to assess problem-solving abilities, creativity, and speed under deadline pressure.

• Team/Manager Interview: Discussion with the hiring manager and potentially team members to assess cultural fit, communication skills, and alignment with team dynamics.

• Final Interview: May involve higher-level management for final approval, focusing on strategic fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the skills and experience required for this specific role (print, digital, brand consistency).

• Tell a Story: For each project, clearly articulate the problem, your role, the process, your creative decisions, and the outcome or impact. Use case study format.

• Highlight Technical Skills: Be ready to discuss your proficiency with Adobe Creative Suite tools used in the project and any technical challenges you overcame.

• Showcase Brand Understanding: If possible, include projects where you successfully applied or developed brand guidelines.

• Prepare for Print and Digital: Ensure your portfolio includes strong examples of both print (e.g., ads, catalogs) and digital (e.g., web assets) design.

• Professional Presentation: Organize your portfolio logically, use high-quality mockups, and be prepared to present it clearly and concisely.

Challenge Preparation:

• Understand the Brand: Thoroughly research Sonny's Enterprises, their products, target audience, and existing marketing materials to grasp their brand identity.

• Practice Design Principles: Review fundamental design principles, typography, color theory, and layout techniques.

• Familiarize with Tools: Ensure you are comfortable and proficient with Adobe Illustrator, Photoshop, InDesign, and ideally After Effects/Premiere, as these will likely be tested or discussed.

• Develop Problem-Solving Scenarios: Think about common design challenges in marketing and how you would approach them creatively and effectively.

📝 Enhancement Note: The portfolio is paramount for a Graphic Designer. The interview process will heavily weigh the candidate's ability to showcase their creative process, technical skills, and ability to meet business objectives through design. Preparing for a potential design challenge is also crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo creation, and complex illustrations.

• Adobe Photoshop: Critical for image editing, retouching, digital painting, and web asset creation.

• Adobe InDesign: Key for layout design of print materials like catalogs, brochures, and advertisements.

• Adobe After Effects: Preferred for motion graphics, animation, and dynamic visual content.

• Adobe Premiere: Preferred for video editing and post-production tasks.

Analytics & Reporting: While not directly listed as a requirement, understanding how design impacts engagement metrics (e.g., website analytics, social media performance) is beneficial. Familiarity with basic analytics dashboards could be an advantage.

CRM & Automation: Not directly relevant to the core design function, but understanding how marketing assets are deployed through CRM or marketing automation platforms could provide context.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The inclusion of After Effects and Premiere as "preferred" indicates a desire for a designer who can contribute to richer multimedia content, moving beyond static graphics.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: The company actively seeks "new and better ways," valuing innovative design solutions that push boundaries.

• Collaboration & Communication: Emphasis on working together, sharing ideas, and communicating effectively to achieve common goals.

• People-Centric: A culture that values its employees, offering growth opportunities and aiming to "maximize the potential" of its people.

• Pro-activity & Ownership: Expectation to be organized, manage tasks effectively, and contribute positively by helping out where needed.

• Enthusiasm: A desire for positive and encouraging team members who contribute to a good office atmosphere.

Collaboration Style:

• The role requires close collaboration with other team members to ensure a "consistent look and feel to the design system."

• Open communication and the ability to articulate ideas and advocate for solutions are key.

• Working within a creative team environment suggests a dynamic exchange of feedback and ideas.

📝 Enhancement Note: The company culture appears to be dynamic, people-focused, and innovation-driven. A Graphic Designer who is collaborative, communicative, and enthusiastic will likely thrive in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Needs: Effectively translating marketing objectives and business requirements into creative, impactful designs that resonate with the target audience.

• Managing Multiple Projects and Deadlines: Juggling various design requests from different departments simultaneously, ensuring timely delivery without compromising quality.

• Staying Current with Trends: Continuously learning and adapting to evolving design software, techniques, and marketing trends to keep Sonny's Enterprises' visual communications fresh and relevant.

• Maintaining Brand Consistency: Ensuring all design outputs adhere to brand guidelines across diverse platforms and applications.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to enhance skills in After Effects, Premiere, or other emerging design software through internal or external training.

• Specialization Tracks: Potential to become a subject matter expert in specific design areas, such as motion graphics, illustration, or digital asset management.

• Cross-Departmental Exposure: Working on projects for various business units can broaden understanding of the company's operations and marketing strategies.

• Mentorship: Possibility of learning from senior designers or creative leads within the organization.

📝 Enhancement Note: The challenges are typical for a creative role in a dynamic company. The growth opportunities are tied to skill development and taking on more complex responsibilities, aligning with the company's stated commitment to employee growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for tackling a new design project, from brief to final delivery." (Focus on workflow, problem-solving, and iteration.)

• "How do you ensure brand consistency across different marketing materials?" (Highlight your understanding of brand guidelines and attention to detail.)

• "Walk us through a project in your portfolio that you're particularly proud of. What was the challenge, your role, and the outcome?" (Prepare a compelling case study presentation.)

• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate adaptability and a collaborative mindset.)

• "What are your thoughts on current design trends, and how do you incorporate them into your work?" (Showcase your industry awareness and strategic thinking.) Company & Culture Questions:

• "What do you know about Sonny's Enterprises and the car wash industry?" (Research their products, market position, and recent news.)

• "How do you contribute to a collaborative team environment?" (Provide examples of your teamwork and communication skills.)

• "What does 'accelerating what's next' mean to you in a design context?" (Connect your creative philosophy to the company's mission.)

• "How do you stay motivated and enthusiastic in your work?" (Align your personal drivers with the company culture.) Portfolio Presentation Strategy:

• Selectivity is Key: Choose 3-5 projects that best match the requirements (print, digital, brand consistency, potential video/motion graphics).

• Structure Your Narrative: For each project: Problem -> Your Role -> Process -> Solution -> Impact/Results.

• Highlight Technical Proficiency: Be ready to discuss the specific Adobe tools and techniques you used.

• Emphasize Collaboration: Mention how you worked with others (clients, copywriters, marketing managers) to achieve the final product.

• Quantify Impact (If Possible): If you have data on how your design improved engagement, conversion, or brand recognition, present it.

• Practice Your Pitch: Rehearse your presentation to ensure it's concise, clear, and engaging within the allotted time.

📝 Enhancement Note: The interview will heavily focus on the portfolio. Candidates should be prepared to discuss their design process, problem-solving abilities, and how their work aligns with Sonny's business objectives and innovative culture. Demonstrating familiarity with Adobe Premiere and After Effects, even if preferred, can provide a significant advantage.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on the Sonny's Enterprises careers portal.

• Portfolio Customization: Tailor your resume and portfolio to highlight experience in print production, digital asset creation, and maintaining brand consistency, aligning with the responsibilities outlined in the job description. Specifically, showcase any catalog design, ad design, or web asset creation projects.

• Resume Optimization: Ensure your resume clearly lists your proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign, and ideally After Effects/Premiere) and mentions your years of experience in graphic design and print production. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on clear explanations of your design process, problem-solving skills, and how your work meets business objectives. Prepare to discuss your experience with photography and print file preparation.

• Company Research: Thoroughly research Sonny's Enterprises, their products, market position, and their emphasis on innovation and culture. Understand their brand aesthetic and target audience to better tailor your responses and showcase your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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