Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Riboli Family Wines

Location: Los Angeles, CA, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 21, 2026

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Supports the development and execution of brand identity and creative assets aligned with the overall marketing vision for key wine brands, including Stella Rosa and Stella Rosa Brandy.

• Collaborates cross-functionally with Brand, Media, Events, and Shopper Marketing teams to develop and execute campaign assets, ensuring visual consistency across all channels.

• Assists in concept development and supports commercial photoshoots, translating marketing strategies into compelling visual concepts that uphold established brand guidelines.

• Drives the creation of brand decks and presentations for diverse audiences, including sales, retail, hospitality, and events, contributing to overall brand storytelling.

📝 Enhancement Note: The focus on specific brands like Stella Rosa and Stella Rosa Brandy indicates a need for designers familiar with consumer packaged goods (CPG) and the beverage alcohol industry. The role requires not just artistic skill but also a strategic understanding of how design impacts brand perception and drives sales in a competitive market.

📈 Primary Responsibilities

• Support the Brand Team in creative development and ideation, translating marketing strategies into compelling visual concepts for wine brands.

• Collaborate cross-functionally with Brand, Media, Events, and Shopper Marketing teams to develop and execute campaign assets, ensuring brand consistency and impact.

• Assist in concept development and support commercial photoshoots to ensure alignment with brand identity and marketing objectives.

• Apply and uphold brand guidelines rigorously, ensuring consistency across all creative assets and touchpoints.

• Contribute to the development and execution of brand identity for both existing and new brands within the Riboli Family Wines portfolio.

• Incorporate feedback from the Lead Designer, Senior Brand Manager, and stakeholders to refine creative direction and ensure project success.

• Manage multiple design projects simultaneously, ensuring deadlines and milestones are met in a fast-paced environment.

• Maintain organized project files and workflows using tools like Asana to support team efficiency and asset management.

• Develop visually engaging brand decks and presentations for sales, retail, hospitality, and events to communicate brand strategies effectively.

• Communicate effectively with internal teams and external vendors to ensure smooth project execution and asset delivery.

• Participate in weekly design check-ins to track progress, identify blockers, and escalate as needed, fostering a proactive problem-solving approach.

• Lead high-visibility design projects from concept through final execution, demonstrating ownership and strategic vision.

• Provide support on additional marketing initiatives as assigned, showcasing versatility and adaptability.

📝 Enhancement Note: The emphasis on "commercial photoshoots" and "brand decks for sales, retail, hospitality, and events" suggests that this role requires a blend of creative conceptualization and practical application for sales enablement and experiential marketing. The ability to translate brand strategy into tangible assets that drive business outcomes is crucial.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, or a related field is preferred.

Experience: Minimum of 3+ years of professional graphic design experience, with a strong preference for candidates with experience in Consumer Packaged Goods (CPG) or the Food & Beverage industry.

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential for daily design tasks.

• Strong understanding of brand design principles and marketing, with a focus on developing and maintaining brand identity.

• Excellent written and verbal communication skills for effective collaboration and stakeholder management.

• Exceptional time management skills with a proven ability to manage multiple projects simultaneously and meet deadlines.

• Detail-oriented with the ability to meticulously follow direction and incorporate feedback from various stakeholders.

• Proven ability to collaborate effectively across diverse teams and departments, fostering a positive working relationship.

• Strong organizational skills and the ability to maintain organized project files and assets for efficient workflow.

Preferred Skills:

• Experience in video editing, AI design, packaging design, or 3D imaging is a significant plus.

• Familiarity with project management tools such as Asana.

• Proficiency in Microsoft Office Suite (Word, PowerPoint).

• Bilingual proficiency in Spanish is a plus, given the company's potential market reach and workforce.

📝 Enhancement Note: The preference for CPG/Food & Beverage experience and specific skills like packaging design and video editing suggests the company is looking for a designer who can hit the ground running with industry-specific visual language and production needs. The inclusion of Asana points to a structured project management approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing a range of graphic design projects, with a focus on brand identity development and campaign execution.

• Include examples of work that effectively translated marketing strategies into compelling visual concepts, highlighting problem-solving through design.

• Showcase experience with applying and upholding brand guidelines consistently across different applications.

Process Documentation:

• Examples of workflow management for design projects, ideally using tools like Asana, demonstrating efficiency and organization.

• Case studies or project examples that detail the design process from concept to final execution, including any revisions or feedback loops.

• Evidence of how design projects have contributed to marketing objectives or brand awareness, with measurable outcomes if possible.

📝 Enhancement Note: For this role, the portfolio should emphasize visual storytelling and brand consistency. Candidates should be prepared to walk through their process, especially how they interpret briefs, collaborate, and iterate based on feedback, highlighting their ability to manage projects within defined brand parameters.

💵 Compensation & Benefits

Salary Range: $65,000 - $72,500 USD per year.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan with company match (e.g., 401k).

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Employee discount on Riboli Family Wines products.

• Opportunities for professional development and training.

Working Hours: Standard full-time position, likely around 40 hours per week, with potential for overtime during peak campaign periods.

📝 Enhancement Note: The specified salary range of $65,000 - $72,500 USD for a Graphic Designer with 3+ years of experience in Los Angeles aligns with industry benchmarks for this role and location. Los Angeles typically has a higher cost of living, which is reflected in this compensation bracket. The standard benefits package offered by a company of this size and industry is assumed.

🎯 Team & Company Context

🏢 Company Culture

Industry: Wine & Spirits, Consumer Packaged Goods (CPG). Riboli Family Wines operates within a dynamic and competitive market, driven by consumer trends, seasonality, and brand loyalty. Their position as a fast-growing, multi-generational family winery suggests a blend of tradition and innovation.

Company Size: While not explicitly stated, the description of being one of America's fastest-growing wine producers and employing over a century of experience implies a medium to large-sized organization with established departments and processes, likely falling into the 201-500 or 501-1000 employee range.

Founded: Over a century ago. This long history points to a company with deep roots, a strong heritage, and a stable foundation, which often translates into a culture that values tradition, quality, and long-term relationships, while also adapting to modern market demands.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative department, reporting to a Lead Designer or Brand Manager.

• This role requires close collaboration with Brand Managers, Media Specialists, Event Coordinators, and Shopper Marketing teams, indicating a matrixed or project-based reporting structure for specific initiatives.

Methodology:

• The design process emphasizes translating marketing strategies into visual concepts, driven by data and consumer insights relevant to the CPG and beverage alcohol sectors.

• Workflow planning and optimization are supported by tools like Asana, ensuring efficient project management and timely delivery of assets.

• Automation and efficiency practices are likely integrated through the use of design software and project management systems, aiming to streamline creative production.

Company Website: [Riboli Family Wines Website - Assuming riboliwines.com based on domain_derived]

📝 Enhancement Note: The company's century-long history and family ownership suggest a culture that balances established practices with a forward-thinking approach, especially given their growth trajectory. The "American Winery of the Year" recognition highlights a commitment to quality and excellence, which likely permeates their creative and marketing efforts.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 3+ years of experience. It involves supporting senior team members and leading specific projects, indicating a step beyond junior design roles. The opportunity to "Lead high-visibility design projects" suggests potential for increased responsibility and project ownership.

Reporting Structure: The Graphic Designer will report to a Lead Designer or Senior Brand Manager, working within a marketing or creative department. This structure allows for mentorship and guidance while also providing exposure to broader marketing strategies.

Operations Impact: While not a direct "operations" role in the RevOps/SalesOps sense, the Graphic Designer's work has a significant impact on the "Go-To-Market" (GTM) strategy by creating compelling visual assets that drive brand awareness, consumer engagement, and ultimately, sales for Riboli Family Wines' diverse portfolio. Their output directly influences brand perception and market positioning.

Growth Opportunities:

• Skill Advancement: Opportunities to gain experience in video editing, AI design, packaging design, and 3D imaging, as noted in the preferred qualifications, can lead to specialization and increased value.

• Leadership Potential: Successfully leading high-visibility projects and demonstrating strategic design thinking can pave the way for senior designer or art director roles within the company.

• Industry Expertise: Deepening knowledge of the CPG and beverage alcohol industry, particularly within wine, offers specialized career growth within a niche market.

📝 Enhancement Note: The role is a stepping stone for designers aiming to specialize in the CPG or beverage industry. Growth is tied to expanding technical skills and taking on more strategic design leadership for specific brands or campaigns.

🌐 Work Environment

Office Type: The role is explicitly listed as "#LI-ONSITE," indicating a requirement to work from the company's office in Los Angeles. This suggests a traditional office setting conducive to collaboration and in-person teamwork.

Office Location(s): Los Angeles, CA, United States. This location offers access to a vibrant creative community and a major metropolitan hub.

Workspace Context:

• The environment is described as "fast-paced" and "collaborative," implying an energetic workplace where teamwork and rapid iteration are common.

• Expect access to standard design software and hardware, with potential for specialized tools related to video editing or 3D imaging if the company invests in those areas.

• Opportunities for direct interaction with marketing teams, brand managers, and potentially other creative professionals, fostering a dynamic exchange of ideas.

Work Schedule: The standard working hours are approximately 40 hours per week, typical for a full-time role. However, the "fast-paced" nature and the need to meet campaign deadlines may require flexibility and occasional overtime.

📝 Enhancement Note: The on-site requirement emphasizes the value Riboli Family Wines places on in-person collaboration, spontaneous brainstorming, and team cohesion, which are often crucial for creative roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or hiring manager will review applications and portfolios, focusing on relevant experience, skills, and alignment with brand aesthetic.

• Design Assessment: Candidates may be asked to complete a design challenge or present a portfolio review to demonstrate their creative capabilities, problem-solving skills, and understanding of brand guidelines.

• Team/Stakeholder Interviews: Interviews with the Lead Designer, Brand Manager, and potentially other cross-functional team members to assess cultural fit, communication skills, and collaborative potential.

• Final Interview: Meeting with senior management for final evaluation and offer discussion.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest projects that best align with CPG/beverage design and brand identity. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the brief, your role, the creative process, challenges faced, solutions implemented, and the final outcome.

• Highlight Brand Consistency: Emphasize how you maintained or developed brand guidelines and ensured visual cohesion across different assets.

• Demonstrate Collaboration: If possible, include examples where you successfully incorporated feedback or collaborated with other teams.

• Showcase Versatility: Include a mix of projects if your portfolio covers packaging, digital assets, print materials, or presentations.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a concept for a new product launch, updating existing collateral, or developing assets for a specific campaign.

• Focus on demonstrating your understanding of the Riboli Family Wines brands (especially Stella Rosa) and their target audience.

• Practice articulating your design choices, rationale, and how your solution meets the brief and business objectives.

📝 Enhancement Note: The portfolio review will be critical. Candidates should be ready to discuss their process, justify their design decisions, and demonstrate how their skills can directly contribute to Riboli Family Wines' marketing objectives, particularly for their key brands.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating and manipulating visual assets.

• Asana: Likely used for project management, task tracking, and team collaboration. Familiarity with this platform will streamline workflow.

• Microsoft Office Suite: Standard tools like PowerPoint will be used for presentations and internal communication.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design function, but an awareness of how marketing automation platforms (e.g., for email campaigns) utilize visual assets can be advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with Asana is highly desirable for project management efficiency. The mention of "video editing, AI design, or 3D imaging" as a plus indicates potential future investments or needs in these areas.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: As a century-old winery, a commitment to high-quality output and attention to detail is paramount. This translates to meticulous design execution.

• Family & Heritage: Being a four-generation family-owned business suggests values centered around long-term relationships, loyalty, and a deep respect for tradition, balanced with continuous innovation.

• Collaboration: The emphasis on working "cross-functionally" and in a "collaborative environment" highlights the importance of teamwork, open communication, and shared success.

• Efficiency & Adaptability: Operating in a "fast-paced" market and being one of America's fastest-growing producers requires agility, efficiency in execution, and the ability to adapt to changing market demands.

Collaboration Style:

• Expect a team-oriented approach where designers work closely with brand managers, marketers, and potentially sales teams to bring campaigns to life.

• The culture likely encourages constructive feedback loops to refine creative concepts and ensure projects meet strategic objectives.

• Knowledge sharing and learning from each other's expertise (e.g., sharing design techniques, insights into brand performance) is encouraged in a collaborative setting.

📝 Enhancement Note: The "family-owned" aspect often implies a supportive yet results-driven culture. The designer should be prepared to integrate into a team that values both personal connection and professional achievement.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Consistency Across Diverse Portfolio: Managing visual identity for multiple distinct brands (Stella Rosa, Stella Rosa Brandy, Turnt Up, etc.) requires a strong understanding of each brand's unique positioning and target audience, while still maintaining overarching company quality standards.

• Fast-Paced Market Demands: The CPG and beverage alcohol industries are highly competitive and trend-driven, requiring designers to produce high-quality assets quickly and efficiently to keep pace with marketing campaigns and competitor activity.

• Balancing Creative Vision with Brand Guidelines: Effectively translating marketing strategies into compelling visual concepts while strictly adhering to established brand guidelines and incorporating feedback from various stakeholders can be challenging.

• Evolving Design Technologies: Staying current with emerging design tools and trends (e.g., AI-generated design, advanced video editing, 3D rendering) to maintain a competitive edge.

Learning & Development Opportunities:

• Specialized Skill Development: Gaining hands-on experience in preferred areas like video editing, AI design, packaging design, and 3D imaging can significantly enhance career prospects.

• Industry Immersion: Deepening knowledge of the wine industry, consumer behavior within this sector, and effective marketing strategies for beverage alcohol brands.

• Cross-Functional Exposure: Learning about media planning, event marketing, and shopper marketing strategies from colleagues can broaden understanding of the full marketing lifecycle.

• Project Leadership: Opportunities to lead significant design projects provide valuable experience in project management, client communication, and strategic creative direction.

📝 Enhancement Note: The primary challenge will be the dynamic nature of the CPG market and the need for rapid, high-quality output. Growth opportunities are abundant for a designer willing to expand their skillset and take on more responsibility within specific brand initiatives.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex marketing strategy into a visual concept. What was your process, and what was the outcome?" (Focus on strategic thinking and execution.)

• "How do you ensure brand consistency across multiple projects and for different brands within a portfolio?" (Highlight your understanding of brand guidelines and meticulousness.)

Company & Culture Questions:

• "What interests you about Riboli Family Wines and our brands, particularly Stella Rosa?" (Show research into the company, its history, and its products.)

• "How do you approach working in a fast-paced, collaborative, on-site environment?" (Emphasize your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Project Selection: Choose 3-4 projects that best showcase your ability to develop brand identity, create campaign assets, and work within specific industry contexts (CPG/Beverage).

• Process Explanation: For each project, clearly outline the brief, your role, the design process (ideation, concept development, execution), challenges, and how you incorporated feedback.

• Visual Storytelling: Use your presentation to visually guide the interviewer through your work, highlighting key design elements and their strategic intent.

• Metrics & Impact (If Possible): If you have any data or anecdotes about how your design positively impacted engagement, brand perception, or sales, be prepared to share them.

• Brand Guideline Adherence: Be ready to discuss how you applied or developed brand guidelines in your work.

📝 Enhancement Note: The interview will likely assess not only your technical design skills but also your strategic thinking, ability to collaborate, and cultural fit within a family-owned, fast-paced CPG environment. Be prepared to articulate the "why" behind your design choices.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Greenhouse job board.

• Portfolio Customization: Tailor your resume and portfolio to highlight your experience in CPG or Food & Beverage, brand identity development, and cross-functional collaboration. Ensure your portfolio includes strong examples of your work with Adobe Creative Suite.

• Resume Optimization: Clearly articulate your 3+ years of experience, focusing on achievements and responsibilities that align with the job description, such as supporting marketing strategies and developing visual concepts.

• Company Research: Familiarize yourself with Riboli Family Wines, their brand portfolio (especially Stella Rosa), their history, and their market position. Understand their commitment to quality and their family-owned heritage.

• Interview Preparation: Practice articulating your design process, showcasing your ability to work collaboratively, and explaining how your skills can contribute to the company's marketing success. Be ready to discuss your portfolio in detail.

⚠️ Important Notice: This enhanced job description provides a comprehensive overview based on the provided information and industry standards. Applicants should verify all details, particularly regarding specific benefits, team dynamics, and the exact interview process, directly with Riboli Family Wines.