Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: RedPeg Marketing

Location: Alexandria, VA

Job Type: FULL_TIME

Category: Creative & Media / Art & Design

Date Posted: 2026-08-04

Experience Level: 1-3 years

🚀 Role Summary

• This role is pivotal in translating conceptual ideas into tangible visual experiences for experiential marketing campaigns.

• The Graphic Designer will be responsible for creating and executing polished graphic assets across digital, brand, and experiential touchpoints.

• Collaboration with Art Directors, Creative Directors, and cross-functional teams is essential for concept development and final creative delivery.

• Upholding RedPeg's creative standards through meticulous craft and consistency in all design outputs is a key expectation.

📝 Enhancement Note: The job title and description clearly indicate this is a hands-on design role focused on experiential marketing. The emphasis on "visual problem-solver" and "bringing ideas to life" suggests a need for creative execution and conceptual thinking within defined campaign parameters. The reporting structure to a Senior Graphic Designer implies a junior to mid-level position, fitting the 1-3 years of experience requirement.

📈 Primary Responsibilities

• Develop compelling visual systems for a range of experiential marketing initiatives, including mobile tours, pop-ups, installations, environmental graphics, and large-scale event experiences.

• Design and produce large-format assets such as signage, vehicle wraps, scenic artwork, and wayfinding systems, ensuring creative excellence and production feasibility.

• Execute strong visual identities and graphic systems across multiple channels, adapting brand guidelines for immersive experiential applications.

• Create mockups, visualization boards, and branded toolkits to effectively communicate and sell creative concepts to internal teams and clients.

• Design digital and interactive assets for touchpoints like kiosks, microsites, and social media, ensuring a cohesive brand experience.

• Produce front-end visuals that support experiential technologies and digital components within event environments.

• Develop high-impact pitch decks, concept boards, mood boards, and case studies to articulate ideas and storytelling for new business and internal projects.

• Visualize complex or abstract concepts through diagrams, infographics, and intuitive design approaches.

• Support new business pitches and internal brainstorms through rapid ideation and visual development.

• Manage multiple design assignments simultaneously, ensuring organization, accuracy, and attention to detail from brief to final delivery.

• Collaborate closely with Creative, Strategy, Production, and Account teams to ensure project alignment and seamless execution.

• Prepare clean, well-organized design files and production-ready artwork for vendors and internal teams.

• Foster a collaborative, positive, and solutions-oriented creative environment focused on craft, professionalism, and curiosity.

📝 Enhancement Note: The responsibilities are heavily weighted towards experiential and large-format design, which is a specialization within graphic design. The emphasis on "translating visual direction" and "executing polished graphic work" points to a role that requires strong execution skills rather than pure concept generation, aligning with the junior to mid-level experience.

🎓 Skills & Qualifications

Education: BFA or BA in Graphic Design or a related field (BFA preferred).

Experience: 1–3 years of professional design experience, ideally within an agency environment.

Required Skills:

• Strong working knowledge of Adobe Creative Cloud (Illustrator, Photoshop, InDesign).

• A portfolio demonstrating a range of work, including experiential/environmental design, large-format assets, and presentation design.

• Experience preparing files for print, fabrication, and vendor production workflows.

• Strong layout, typography, and visual communication skills.

• Ability to work quickly, manage competing priorities, and self-direct in a deadline-driven environment.

• Comfortable taking feedback and collaborating across disciplines.

• Excellent written and verbal communication skills, with the ability to communicate clearly and professionally with clients and cross-functional partners.

• General computer skills and proficiency with Microsoft Office and Google Suite.

• Superior attention to detail, organization, and time management skills, including the ability to manage multiple projects and deadlines simultaneously.

• Ability to travel on-site to client activations as needed.

• A hunger to learn and a willingness to roll up your sleeves.

• Willingness to contribute ideas, suggestions, and opportunities for the agency's continued innovation and evolution. Preferred Skills:

• Experience in experiential or environmental design.

• Familiarity with large-format printing and fabrication processes.

• Proficiency in presentation design software (e.g., PowerPoint, Keynote) for pitch decks.

• Understanding of brand guideline application in experiential contexts.

📝 Enhancement Note: The requirement for a portfolio showcasing specific types of work (experiential, large-format, presentation) is a critical differentiator for this role. The 1-3 year experience range, combined with the BFA/BA requirement, suggests a candidate who is beyond entry-level but still developing their expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A diverse portfolio showcasing a range of design projects, with a strong emphasis on experiential and environmental design examples.

• Evidence of creating large-format assets suitable for signage, vehicle wraps, and environmental branding.

• Examples of presentation design, including pitch decks, concept boards, and mood boards, demonstrating storytelling through visuals.

• Demonstrations of applying and adapting brand guidelines for experiential marketing campaigns.

• Samples of production-ready artwork files, illustrating an understanding of print, fabrication, and vendor handoff requirements. Process Documentation:

• Examples of how you have managed the design process from initial brief to final production-ready files.

• Case studies or project descriptions highlighting your role in translating creative direction into tangible design solutions.

• Demonstrations of how you have ensured accuracy and consistency in design execution across multiple deliverables.

• Evidence of collaborating with production or fabrication teams to ensure design feasibility and successful implementation.

📝 Enhancement Note: Given the nature of experiential marketing, the portfolio is expected to go beyond static digital assets. It should clearly articulate the candidate's ability to design for physical spaces and large-scale applications, demonstrating an understanding of production realities.

💵 Compensation & Benefits

Salary Range: $60,000 per year.

Benefits:

• Recognition as one of The Washington Post's Top Workplaces.

• Opportunity to work with a roster of incredible brands including Capital One, In-N-Out, Joola, Marriott Bonvoy, Meta, Niantic, Nike, Santander Bank, and Virginia Lottery.

• Inclusive workplace culture with Employee Resource Groups (ERGs) such as Equally (LGBTQI+ Community and Allies), Parents of RedPeg, ROC (RedPegsters of Color), and WOR (Women of RedPeg).

• Opportunities for professional development and growth within an independent, full-service experiential marketing agency.

• Collaborative and entrepreneurial team environment.

• Potential for travel to on-site client activations.

Working Hours: Full-time position, typically standard business hours with flexibility for project demands.

📝 Enhancement Note: The salary is explicitly stated as $60,000 annually. While specific benefits are not itemized, the description highlights the company culture, top workplace awards, and prestigious client roster as significant draws. The mention of travel implies potential for varied work hours depending on project needs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Experiential Marketing / Advertising & Marketing Services. RedPeg is an independent, full-service agency specializing in creating customized, personal engagements that connect brands with consumers.

Company Size: The description mentions a "roster of incredible brands" and an "independent full-service experiential marketing agency," suggesting a medium to large-sized agency with a significant client base and operational capacity. The "Top Workplaces" award implies a healthy and engaged workforce.

Founded: Not explicitly stated, but the company has a history evidenced by its established client roster and awards.

Team Structure:

• The Graphic Designer reports to the Senior Graphic Designer, indicating a clear creative hierarchy.

• Collaboration is expected with Art Directors, Creative Directors, Strategists, Production, and Client Services teams.

• The emphasis on "Embody One Team" suggests a flat, collaborative structure with minimal silos. Methodology:

• Experiential Focus: The agency's core methodology revolves around creating "customized, personal engagement" and "experiences that inspire extraordinary memories."

• Data-Driven Insights: While not explicitly stated for design, the agency's success with major brands implies a strategic approach informed by consumer insights and campaign objectives.

• Creative Excellence: A strong emphasis on "craft," "consistency," and "visual problem-solving" underpins their creative output.

Company Website: https://redpeg.com/

📝 Enhancement Note: RedPeg's identity as an experiential marketing agency is central. The culture is described as entrepreneurial, independent, and focused on creating memorable brand connections, which will influence the design approach and team dynamics.

📈 Career & Growth Analysis

Operations Career Level: This is a Graphic Designer role, not a Revenue/Sales/Marketing Operations role. It's a creative execution role within the marketing and advertising industry.

Reporting Structure: Reports to the Senior Graphic Designer, indicating a clear line of mentorship and oversight within the creative department.

Operations Impact: The Graphic Designer's impact is primarily on the visual quality and effectiveness of marketing campaigns. Their work directly influences brand perception, consumer engagement, and the overall success of experiential activations by bringing creative concepts to life visually.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in experiential, environmental, and large-format design, becoming a go-to specialist.

• Creative Progression: Potential to advance to Senior Graphic Designer or Art Director roles by demonstrating strong design skills, project management, and creative leadership.

• Cross-functional Learning: Exposure to strategy, production, and client services can broaden understanding of the full marketing campaign lifecycle.

• Brand Exposure: Working with a diverse portfolio of high-profile brands offers significant career development and portfolio enhancement.

📝 Enhancement Note: This section has been adapted to reflect that the role is in Graphic Design, not Revenue/Sales/Marketing Operations. The growth path is focused on creative development within the design discipline.

🌐 Work Environment

Office Type: The job is listed as "On-site" with a specific location in Alexandria, VA. This suggests a traditional office environment where in-person collaboration is valued.

Office Location(s): Alexandria, VA (22314), within the Washington D.C. metro area.

Workspace Context:

• Collaborative Environment: The company emphasizes an "Embody One Team" culture, suggesting an open and collaborative workspace designed to facilitate interaction between creative, strategy, production, and account teams.

• Tools & Technology: The role requires proficiency in Adobe Creative Cloud, indicating that the company provides access to industry-standard design software and hardware.

• Team Interaction: Opportunities for direct collaboration with Senior Graphic Designers, Art Directors, Creative Directors, and other cross-functional team members are inherent to the role.

Work Schedule: Full-time, standard business hours (likely 40 hours/week), but with the expectation of flexibility to meet project deadlines and client needs, which is common in agency environments.

📝 Enhancement Note: The "On-site" designation is crucial. It implies a preference for in-person collaboration and the benefits of spontaneous idea exchange that an office environment provides.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Submission of cover letter, resume, and salary requirements.

• Portfolio Review: A critical step where the candidate's design work, especially in experiential, large-format, and presentation design, will be evaluated.

• Skills Assessment: Potential for a design exercise or challenge to evaluate practical skills, problem-solving abilities, and speed.

• Team/Cultural Fit Interviews: Meetings with the Senior Graphic Designer, Art Director, and potentially other team members to assess collaboration style and alignment with RedPeg's "PRIDE" values.

• Final Interview: Likely with a Creative Director or department head to discuss overall fit and potential.

Portfolio Review Tips:

• Highlight Relevance: Ensure your portfolio prominently features work that aligns with RedPeg's focus on experiential marketing, large-format graphics, and presentation design.

• Showcase Process: Briefly explain your role, the creative process, and the challenges overcome for each project.

• Quantify Impact (if possible): While difficult for design, mention any client success or campaign objectives met through your design contributions.

• Production Readiness: Include examples that demonstrate your ability to prepare files for print, fabrication, and other production needs.

• Visual Storytelling: Present your portfolio in a clear, organized, and visually appealing manner that reflects your design sensibility.

Challenge Preparation:

• Understand Experiential: Familiarize yourself with current trends and best practices in experiential marketing design.

• Practice Problem-Solving: Be ready to tackle a design brief that requires creative solutions for a physical or experiential space.

• Time Management: If a timed exercise is given, practice working efficiently under pressure.

• Articulate Your Choices: Be prepared to explain your design decisions, rationale, and how they address the brief.

📝 Enhancement Note: The portfolio is paramount for a design role. Candidates must curate it to specifically address the agency's focus on experiential marketing and large-scale applications.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud:

  • Adobe Illustrator: Essential for vector graphics, logos, and scalable illustrations for large-format applications.
  • Adobe Photoshop: Critical for image manipulation, photo retouching, and creating raster-based assets.
  • Adobe InDesign: Key for layout design, creating pitch decks, mood boards, and other multi-page documents.

Analytics & Reporting:

• Not directly applicable to the Graphic Designer role in terms of direct usage for reporting, but understanding how design impacts campaign performance is beneficial. CRM & Automation:

• Not directly applicable to the Graphic Designer role. Other Tools:

• Microsoft Office Suite: Proficiency expected for general business communication and document creation.

• Google Suite: Proficiency expected for collaboration and document sharing.

📝 Enhancement Note: The tech stack is focused on industry-standard design software. The emphasis on Adobe Creative Cloud is a core requirement.

👥 Team Culture & Values

Operations Values: RedPeg's values, encapsulated in "PRIDE," are central to their culture:

• Pioneering Spirit: Encourages bold ideas, independence, and drawing new paths.

• Real Connections: Values creatively driven experiences that forge powerful brand-audience relationships.

• Inclusive Excellence: Fosters a culture where every voice is heard, valued, and has opportunities to thrive.

• Detail Obsessed: Emphasizes craft, meticulous execution, and making every moment flawless and meaningful.

• Embody One Team: Promotes collaboration, teamwork, and a unified approach without silos or egos.

Collaboration Style:

• Cross-functional Integration: Strong emphasis on working collaboratively with Creative, Strategy, Production, and Account teams.

• Process Review & Feedback: Expected to be comfortable taking feedback and contributing to a solutions-oriented environment.

• Knowledge Sharing: The "Embody One Team" value suggests an open exchange of ideas and support among team members.

📝 Enhancement Note: The "PRIDE" values are a strong indicator of the company's desired culture and how employees are expected to behave and interact. Candidates should align their approach and examples with these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Production Realities: Designing for experiential and large-format applications requires a deep understanding of fabrication limitations, material constraints, and production timelines.

• Managing Multiple Project Demands: As an agency, the pace can be fast, requiring efficient prioritization and time management to meet competing deadlines across various client projects.

• Adapting to Diverse Brand Guidelines: Effectively translating and creatively expanding upon various brand identities for unique experiential contexts.

• Staying Current with Design Trends: Continuously evolving in the design field, especially in experiential marketing, to offer innovative solutions.

Learning & Development Opportunities:

• Experiential Design Specialization: Opportunities to gain in-depth knowledge and experience in a specialized and dynamic area of design.

• Client Exposure: Working with a high-profile client list provides exposure to diverse marketing challenges and brand strategies.

• Mentorship: Learning from Senior Graphic Designers and Creative Directors within an award-winning agency.

• Skill Enhancement: Potential for training or workshops to further develop Adobe Creative Cloud proficiency or explore new design software relevant to experiential applications.

📝 Enhancement Note: The challenges are inherent to agency work and specialized design fields, offering opportunities for significant professional growth for candidates who can adapt and learn.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a brand's visual identity for an experiential activation. What were the challenges, and how did you overcome them?" (Focus on creativity, problem-solving, and brand adherence).

• "Walk us through your process for creating a large-format graphic, from concept to final production files. What are the key considerations?" (Focus on process, technical skills, and production knowledge).

• "How do you prioritize and manage multiple design projects with competing deadlines in an agency environment?" (Focus on time management, organization, and efficiency). Company & Culture Questions:

• "What do you know about RedPeg's work in experiential marketing, and why are you drawn to it?" (Demonstrate research and genuine interest).

• "How do you embody our 'Embody One Team' value in your collaborative work?" (Provide specific examples of teamwork and cross-functional collaboration).

• "Describe a situation where you had to take feedback on your design work. How did you handle it, and what was the outcome?" (Focus on receptiveness to critique and professional growth). Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the client's objective, your role, the creative process, the challenges, and the final solution.

• Highlight Experiential & Large-Format: Dedicate significant time to showcasing your relevant work in these areas.

• Show Production Files: Briefly demonstrate your understanding of file preparation for print and fabrication.

• Be Concise and Clear: Present your work efficiently, focusing on the most impactful pieces.

• Prepare for Q&A: Anticipate questions about your design choices, technical skills, and how your work aligns with RedPeg's values.

📝 Enhancement Note: Interview questions will likely probe into practical design skills, understanding of the experiential marketing domain, and cultural fit with RedPeg's core values.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your cover letter, resume, and salary requirements through the designated application portal.

• Portfolio Curation: Ensure your portfolio is up-to-date and prominently features your best work in experiential design, large-format graphics, and presentation design. Tailor your online portfolio or PDF to highlight relevant projects that demonstrate your skills in these areas.

• Resume Optimization: Clearly articulate your 1-3 years of agency experience and proficiency in Adobe Creative Cloud. Quantify achievements where possible and use keywords from the job description like "experiential," "large-format," "production-ready," and "visual systems."

• Interview Preparation: Practice articulating your design process, explaining your creative decisions, and providing examples of how you collaborate and manage projects effectively. Prepare to discuss your understanding of RedPeg's work and culture.

• Company Research: Familiarize yourself with RedPeg's portfolio, client roster, and their "PRIDE" values. Understand their approach to experiential marketing to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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