Graphic Designer

📍 Job Overview

Job Title: Graphic Designer (Brand, Ads & Marketing Campaigns)

Company: Pavago

Location: Remote (LATAM: Colombia, Mexico, Argentina, Brazil)

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: May 13, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the creation of high-impact visual assets for brand identity, marketing campaigns, and performance advertising.

• Drive engagement, clicks, and conversions through performance-driven design strategies.

• Ensure brand consistency and high-quality execution across all digital and print channels.

• Collaborate closely with marketing, product, and sales teams to align visual assets with business objectives.

📝 Enhancement Note: This role is positioned as a critical contributor to Pavago's Go-To-Market (GTM) strategy, focusing on how design directly impacts customer acquisition and engagement metrics like Click-Through Rate (CTR) and conversion rates. The emphasis on "performance-driven" design suggests a need for a results-oriented mindset, moving beyond purely aesthetic considerations.

📈 Primary Responsibilities

• Marketing & Campaign Design (Core Focus):

  • Design high-performing visual assets for social media (LinkedIn, Instagram, Facebook), paid ads (Meta, Google Display), email campaigns, and sales presentations/decks.
  • Translate complex campaign ideas into clear, compelling, and conversion-optimized visual concepts.
  • Develop multiple design variations for A/B testing to continuously improve campaign effectiveness.

• Brand Identity & Consistency:

  • Build and maintain core brand elements including logos, typography systems, color palettes, and comprehensive visual guidelines.
  • Proactively ensure adherence to brand standards across all communication channels and asset formats.

• Digital & Web Design:

  • Design engaging web banners, landing page graphics, and digital ad creatives.
  • Optimize designs for various platforms, including mobile, desktop, and specific social media environments.

• Motion & Multimedia (Bonus Skillset):

  • Create GIFs, simple animations, and motion graphics using Adobe After Effects.
  • Provide support for light video editing and campaign-related multimedia tasks.

• Collaboration & Workflow:

  • Partner closely with marketing, product, and sales teams to ensure design alignment with messaging and campaign goals.
  • Incorporate feedback efficiently and iterate on designs to meet project requirements.
  • Effectively manage multiple projects simultaneously under tight deadlines.

• File Management & Delivery:

  • Deliver final assets in required formats (AI, PSD, PNG, PDF).

  • Maintain organized libraries of templates, assets, and brand materials for easy access and reuse.

📝 Enhancement Note: The responsibilities clearly indicate a "hands-on" design role with a strong emphasis on output and measurable impact. The "Core Focus" on Marketing & Campaign Design highlights that this position is vital for the company's commercial success, requiring a strategic understanding of how design contributes to sales pipeline generation and revenue growth.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, typography, color theory, and visual communication is essential, often gained through formal education or equivalent professional experience.

Experience: Minimum of 2+ years of professional graphic design experience, with a demonstrated history of creating impactful brand and marketing assets.

Required Skills:

• Advanced Proficiency in Adobe Creative Suite:

  • Adobe Illustrator (vector graphics, logo design, illustrations)
  • Adobe Photoshop (image manipulation, digital assets, ad creatives)
  • Adobe InDesign (layout design, presentations, print materials)

• Marketing & Campaign Design Expertise:

  • Proven experience designing for social media platforms (LinkedIn, Instagram, Facebook).
  • Experience creating effective paid ad creatives for Meta and Google Display networks.
  • Designing for email campaigns and sales decks.

• Brand Development & Management:

  • Ability to build and maintain brand guidelines, including logos, typography, and color palettes.
  • Strong understanding of visual consistency across diverse channels.

• Digital Design Optimization:

  • Experience designing web banners, landing page graphics, and digital ad creatives.
  • Understanding of responsive design principles for mobile and desktop.

• Performance-Oriented Mindset:

  • Ability to design with intent, understanding how visual elements impact CTR, engagement, and conversions.
  • Experience creating variations for A/B testing.

• Workflow & Project Management:

  • Ability to manage multiple projects with tight deadlines.

Preferred Skills:

• Motion Graphics: Experience with Adobe After Effects for creating GIFs, simple animations, and motion graphics.

• Prototyping & Collaboration Tools: Experience with Figma for collaborative design and prototyping.

• Versatile Design Tools: Familiarity with Canva for quick design tasks and broader accessibility.

• Industry Experience: Background in marketing agencies, SaaS companies, or e-commerce environments.

• Performance Marketing Acumen: Prior experience working directly with performance marketing teams.

📝 Enhancement Note: The "Required Skills" emphasize core graphic design competencies within the Adobe suite, complemented by practical experience in marketing channels. The "Preferred Skills" indicate a desire for a candidate who can contribute to more advanced areas like motion graphics and collaborative design, suggesting growth potential within the role. Experience in SaaS or e-commerce is particularly valuable for understanding the company's market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase at least 2-3 detailed case studies demonstrating the full design process from concept to execution, with a clear emphasis on performance outcomes.

• Brand Identity Showcase: Include examples of brand identity development, including logo design, style guides, and consistent application across various mediums.

• Marketing & Campaign Examples: Feature a strong selection of social media graphics, paid ad creatives, email campaign visuals, and presentation designs, highlighting their strategic intent.

• Digital Asset Optimization: Demonstrate designs optimized for web and mobile, with explanations of how user experience and platform constraints were considered.

• Performance Metrics Integration: Where possible, include metrics (e.g., CTR improvements, engagement rates) that illustrate the impact of your designs.

Process Documentation:

• Conceptualization & Strategy: Examples of how you translate campaign briefs or business objectives into visual concepts.

• Design Iteration & Feedback: Showcase your ability to incorporate feedback and iterate on designs efficiently, perhaps through before-and-after examples.

• Asset Delivery & Organization: Evidence of organized file structures and the ability to deliver assets in various required formats.

📝 Enhancement Note: A strong portfolio is paramount for this role. Candidates should prioritize showcasing designs that demonstrate a clear understanding of performance metrics and business objectives, not just aesthetic appeal. Including a process narrative within each portfolio piece will significantly strengthen the application.

💵 Compensation & Benefits

Salary Range: For a mid-level Graphic Designer with 2-5 years of experience in Argentina, a competitive annual salary range would typically fall between $18,000 - $30,000 USD. This estimate is based on regional market research for creative professionals in Argentina, considering the demand for specialized skills in digital and performance marketing design, and the remote nature of the role which often allows for competitive compensation benchmarks.

Benefits:

• Full-Time Remote Work: Flexibility to work from anywhere within Argentina.

• U.S. Client Business Hours: Opportunity to align with North American business practices and potentially gain international project experience.

• Performance-Based Impact: Direct contribution to campaign success and company growth, offering tangible results for your work.

• Growth Opportunities: Potential for advancement into Senior Designer or Creative Lead roles.

• Professional Development: Exposure to performance-driven creative strategy and a dynamic work environment.

Working Hours: Full-time, aligning with U.S. Client Business Hours. This implies a standard 40-hour workweek, but specific daily schedules might require flexibility to accommodate time zone differences and project demands.

📝 Enhancement Note: The salary range is an estimation for Argentina, and actual compensation may vary based on specific experience, skill set, and negotiation. The "U.S. Client Business Hours" requirement is a key aspect of the work arrangement and should be factored into daily scheduling considerations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the technology sector, likely focusing on providing services or solutions that leverage design and marketing for other businesses. The specific mention of "SaaS" and "E-commerce" experience in preferred candidates suggests a strong connection to these industries.

Company Size: While not explicitly stated, the multi-country remote hiring (Colombia, Mexico, Argentina, Brazil) and the structured nature of the job description imply a growing, organized company, likely in the small to medium-sized business (SMB) range or a division within a larger organization. This size often fosters a dynamic, agile work environment where individual contributions are highly visible.

Founded: The company was founded prior to May 2026, with its primary online presence likely at pavago.co. Its growth into multiple LATAM countries suggests a strategic expansion phase.

Team Structure:

• Marketing & Creative Operations Focus: The role is embedded within or closely aligned with marketing and GTM functions.

• Cross-Functional Collaboration: Expect to work closely with marketing strategists, product managers, sales teams, and potentially other designers or creative professionals.

• Remote-First Environment: The team operates remotely, necessitating strong communication and collaboration tools and practices.

Methodology:

• Performance-Driven Design: Emphasizes data-backed design decisions aimed at achieving measurable business outcomes (engagement, conversions, CTR).

• Agile Workflow: Managing multiple projects with tight deadlines suggests an agile approach to design and project management.

• Iterative Improvement: The mention of A/B testing and multiple revision cycles indicates a culture of continuous improvement and optimization.

Company Website: https://pavago.co/

📝 Enhancement Note: The culture appears to be results-oriented, collaborative, and digitally native, given the remote setup and focus on performance metrics. The company's growth across LATAM suggests an ambitious and expanding organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 2-5 years of experience. It offers significant autonomy and ownership over key visual assets, distinguishing it from junior roles. The emphasis on "owning the creation" and driving "real marketing impact" suggests a level of responsibility beyond task execution.

Reporting Structure: While not explicitly detailed, the Graphic Designer will likely report to a Marketing Manager, Creative Lead, or Head of Marketing. Collaboration will be cross-functional, involving direct interaction with marketing, sales, and product teams.

Operations Impact: The Graphic Designer's role is directly tied to the company's Go-To-Market (GTM) success. Their work influences brand perception, lead generation through ads and social media, and conversion rates on digital platforms. This role is integral to the effectiveness of marketing campaigns and sales enablement efforts, directly impacting revenue generation.

Growth Opportunities:

• Senior Designer / Creative Lead: With demonstrated success in performance-driven design and leadership in campaign execution, there's a clear path to a more senior role, potentially leading design initiatives or a small team.

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, advanced A/B testing for creatives, or specific industry design trends (SaaS, E-commerce).

• Strategic Design Input: As experience grows, the opportunity to contribute more strategically to campaign planning and brand evolution.

📝 Enhancement Note: This role is not just about executing design tasks but about strategically contributing to business outcomes. The growth potential is significant for someone who can demonstrate not only creative skill but also a keen understanding of marketing performance and business impact.

🌐 Work Environment

Office Type: This is a fully remote position, offering a "TELECOMMUTE" work arrangement. There is no requirement for physical office presence.

Office Location(s): The role is open to candidates located within Argentina, Colombia, Mexico, and Brazil. This broad LATAM focus allows for a diverse talent pool.

Workspace Context:

• Home Office Environment: Candidates will be expected to maintain a suitable home office setup conducive to focused work and clear communication.

• Digital Collaboration Tools: Heavy reliance on digital tools for communication (e.g., Slack, Zoom), project management (e.g., Asana, Trello - though not specified, typical for remote teams), and design collaboration (Figma, Adobe Creative Cloud).

• Independent Work & Team Interaction: While much of the work is independent, regular virtual meetings and collaborative sessions with cross-functional teams will be a key part of the day-to-day.

Work Schedule: Full-time, aligning with U.S. Client Business Hours. This means a standard 40-hour workweek, but the specific daily schedule will need to accommodate time zone differences and potential overlap with U.S. team members or clients. Flexibility may be required.

📝 Enhancement Note: The remote-first nature requires candidates to be self-disciplined, excellent communicators, and adept at using digital collaboration tools. The alignment with U.S. hours is a critical factor for daily workflow planning.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and a strong, performance-focused portfolio.

• Initial Screening: Review of application and portfolio to assess alignment with required skills, experience, and portfolio quality.

• Skills Assessment/Design Challenge: Candidates may be asked to complete a design challenge or a skills-based assessment related to marketing or ad design.

• Interview(s): Typically involves interviews with the hiring manager and potentially other team members to assess technical skills, creative thinking, problem-solving abilities, collaboration style, and cultural fit.

• Final Round: May involve a deeper dive into portfolio case studies and strategic alignment with company goals.

Portfolio Review Tips:

• Highlight Performance: For each piece, clearly state the objective, your role, the design decisions made, and – crucially – any measurable results (e.g., "Increased CTR by X%," "Improved engagement by Y%").

• Showcase Process: Briefly explain your thought process, from understanding the brief to concept development, iteration, and final delivery.

• Demonstrate Versatility: Include examples that show your ability to adapt style for different brands, campaigns, and platforms.

• Quality over Quantity: Select your strongest, most relevant work. A few well-documented case studies are better than a large, uncurated collection.

• Format for Impact: Ensure your portfolio is easily navigable, visually appealing, and loads quickly. A dedicated website or a well-structured PDF is ideal.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge brief. Ask clarifying questions if needed.

• Focus on Objectives: Align your design solution with the stated campaign goals (e.g., driving clicks, increasing brand awareness, generating leads).

• Demonstrate Technical Skill: Use the specified tools proficiently.

• Explain Your Rationale: Be prepared to articulate why you made certain design choices, referencing design principles and marketing objectives.

• Time Management: Practice completing design tasks within a given timeframe.

📝 Enhancement Note: The emphasis on performance metrics in portfolio reviews and interview discussions is key. Candidates should be prepared to quantify the impact of their design work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo design, and creating scalable brand assets.

• Adobe Photoshop: Critical for image editing, compositing, and creating digital graphics for ads and social media.

• Adobe InDesign: Necessary for layout design, presentations, and print collateral.

Analytics & Reporting:

CRM & Automation:

Collaboration & Prototyping:

• Figma: Highly preferred for collaborative design, prototyping, and handoff to developers.

• Canva: Preferred for quick design tasks and broader accessibility.

Motion Graphics (Bonus):

• Adobe After Effects: For creating animations and motion graphics.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with Figma and After Effects will significantly enhance a candidate's profile and competitive edge.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving tangible business results through design. Decisions are driven by data and impact.

• Collaboration: Active teamwork and clear communication are vital, especially in a remote setting, to ensure alignment across departments.

• Efficiency & Speed: The ability to manage multiple projects with tight deadlines and deliver on time is a core expectation.

• Detail-Oriented: High standards for quality and consistency in all visual outputs.

• Adaptability: Willingness to adapt design styles across different brands and campaigns, and to incorporate feedback effectively.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing, sales, and product teams, acting as a partner rather than just an order-taker.

• Feedback-Rich Environment: Openness to constructive criticism and a structured process for incorporating feedback to refine designs.

• Knowledge Sharing: In a remote setting, proactive sharing of best practices, templates, and insights is encouraged to foster a cohesive team.

📝 Enhancement Note: The company values a proactive, results-oriented designer who can work effectively both independently and as part of a distributed team. The emphasis on "performance-driven" suggests a culture that rewards measurable impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create aesthetically pleasing designs that also demonstrably drive engagement and conversions.

• Remote Collaboration: Maintaining strong communication and creative synergy with remote teams across different time zones.

• Managing Multiple Projects/Deadlines: Juggling various campaign needs and project requirements simultaneously with tight turnaround times.

• Adapting to Evolving Trends: Staying current with design trends, platform updates, and performance marketing best practices.

Learning & Development Opportunities:

• Performance Creative Strategy: Deepen understanding of how design directly impacts marketing ROI, CTR, and conversion rates.

• Advanced Tool Proficiency: Opportunity to master advanced features in Adobe Creative Suite, Figma, and potentially After Effects.

• Cross-functional Exposure: Gain insights into marketing strategy, product development, and sales enablement from direct collaboration.

• Career Progression: Clear pathway to Senior Designer or Creative Lead roles within Pavago.

📝 Enhancement Note: This role presents an excellent opportunity for a designer looking to bridge the gap between creative execution and tangible business results, offering significant learning potential in performance marketing and strategic design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time when your design directly led to an increase in engagement or conversions. What was your process?" (Focus on metrics and your role).

• "How do you approach creating multiple design variations for A/B testing? Can you give an example?" (Demonstrate understanding of iterative design for optimization).

• "How do you ensure brand consistency across diverse platforms like social media, web ads, and presentations?" (Highlight your process for maintaining brand integrity).

Company & Culture Questions:

• "What interests you about Pavago and this specific role, beyond the design tasks?" (Research the company, its industry, and its mission).

• "How do you stay updated on design trends, especially within the SaaS or E-commerce sectors?" (Demonstrate continuous learning).

Portfolio Presentation Strategy:

• Tell a Story: For each case study, walk through the problem, your solution, and the results. Make it engaging.

• Quantify Impact: Always aim to present measurable outcomes. If exact numbers aren't available, discuss the intended impact and how success would be measured.

• Highlight Your Process: Explain why you made certain design choices, linking them back to the project's objectives and your understanding of performance.

• Be Prepared for Q&A: Anticipate questions about your design decisions, challenges faced, and how you'd handle specific scenarios.

📝 Enhancement Note: Be ready to speak extensively about your portfolio, focusing on the "performance-driven" aspect. Quantifiable results are key to impressing the interviewers.

📌 Application Steps

To apply for this graphic design position:

• Submit your application through the provided link, ensuring your resume and portfolio are uploaded.

• Curate Your Portfolio: Select your strongest 3-5 projects that best showcase your experience in brand identity, marketing campaigns, and digital asset design, with a clear emphasis on performance outcomes.

• Tailor Your Resume: Highlight keywords from the job description, such as "performance-driven design," "marketing campaigns," "Adobe Creative Suite," "Figma," and "A/B testing," along with quantifiable achievements.

• Prepare Your Portfolio Presentation: Practice walking through your selected portfolio pieces, focusing on your process, design rationale, and any measurable impact your work has had.

• Research Pavago: Understand the company's mission, target audience, and the industries it serves (SaaS, E-commerce) to tailor your responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.