Graphic Designer at Pavago

📍 Job Overview

Job Title: Graphic Designer (Brand, Ads & Marketing Campaigns)

Company: Pavago

Location: Remote (LATAM - Colombia, Mexico, Argentina, Brazil)

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: 2026-05-05

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

Design high-impact visual assets for marketing campaigns, paid ads, and social media to drive engagement and conversions.
Maintain and evolve brand identity, ensuring consistency across all digital and print channels.
Collaborate closely with marketing, product, and sales teams to translate campaign objectives into compelling visual narratives.
Optimize designs for various platforms including web, mobile, and social media, with a focus on performance metrics such as CTR and engagement rates.
Manage multiple projects from concept to delivery, ensuring timely execution and high-quality output within a remote work environment.

📝 Enhancement Note: While the original listing is for a Graphic Designer, the emphasis on performance-driven design, A/B testing, and driving engagement/conversions strongly aligns this role with Marketing Operations and Go-To-Market (GTM) functions. The responsibilities extend beyond pure aesthetics to directly impacting campaign effectiveness, a core tenet of operations roles focused on revenue growth and efficiency.

📈 Primary Responsibilities

Develop and execute visually compelling creative assets for social media platforms (LinkedIn, Instagram, Facebook), paid advertising networks (Meta, Google Display), and email marketing campaigns.
Translate complex campaign ideas and marketing messages into clear, engaging, and high-performing visual concepts.
Create multiple design variations for A/B testing purposes to optimize campaign performance and identify the most effective creative approaches.
Design and maintain core brand identity elements, including logos, typography systems, color palettes, and visual guidelines, ensuring brand consistency across all touchpoints.
Design digital assets such as web banners, landing page graphics, and digital ad creatives, optimizing them for various screen sizes and platforms (mobile, desktop, social).
(Bonus) Create simple animations, GIFs, and motion graphics using Adobe After Effects to enhance campaign storytelling and engagement.
Collaborate effectively with cross-functional teams including marketing, product, and sales to ensure design alignment with strategic messaging and campaign goals.
Manage a pipeline of multiple design projects simultaneously, prioritizing tasks and delivering high-quality work under tight deadlines in a remote setting.
Organize and maintain digital asset libraries, including templates, finalized assets, and brand materials, ensuring easy accessibility and version control.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who understands the "why" behind the design, not just the "what." The emphasis on A/B testing, CTR, and conversion rates positions this role as critical to the performance marketing engine, requiring an operations mindset in creative execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for this level of professional experience.

Experience: A minimum of 2-5 years of professional graphic design experience, with a significant portion focused on marketing campaigns and digital assets.

Required Skills:

Proven professional graphic design experience with a strong portfolio showcasing branding, marketing campaigns, and digital asset creation.
Advanced proficiency in industry-standard design software: Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.
Demonstrated experience in designing for social media platforms, paid advertising, and print collateral.
Ability to translate marketing objectives into effective visual communication strategies.
Strong understanding of typography, color theory, and layout principles.
Excellent organizational skills with the ability to manage multiple projects and deadlines in a fast-paced, remote environment.

Preferred Skills:

Proficiency in motion graphics creation using Adobe After Effects.
Experience with collaborative design tools such as Figma and Canva.
Background in marketing agencies, SaaS companies, or e-commerce environments.
Experience working directly with performance marketing teams and understanding their creative needs.
Familiarity with web design principles and UI/UX considerations for digital assets.

📝 Enhancement Note: The "Nice to Have" section strongly suggests that candidates with experience in performance marketing and SaaS/e-commerce will have a significant advantage. This indicates the role is geared towards driving measurable results rather than purely aesthetic output, aligning with operational effectiveness.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio that clearly demonstrates a blend of strong branding fundamentals and effective marketing campaign design.
Specific case studies showcasing the impact of design on engagement, clicks, and conversions (e.g., A/B test results, improved CTRs).
Examples of diverse digital assets, including social media posts, ad creatives, web banners, and presentation decks.
Visuals that reflect an understanding of brand consistency, typography systems, and color palette application across various mediums.

Process Documentation:

Showcase examples of how you have managed the design process from brief to final delivery, including ideation, iteration, and feedback incorporation.
Demonstrate an understanding of workflow management for multiple projects with tight deadlines, particularly in a remote or agency setting.
Present how you have collaborated with marketing, product, or sales teams to align design with strategic goals and messaging.
If applicable, include examples or descriptions of how you've contributed to or maintained visual guidelines and brand consistency.

📝 Enhancement Note: For an operations-minded candidate, the portfolio should not just be a gallery of work but a testament to process. Highlighting how design decisions led to measurable improvements and how projects were managed efficiently will be key. Demonstrating an understanding of the full design lifecycle and cross-functional collaboration is crucial.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-5 years of experience in Colombia, specializing in performance marketing and digital assets, the estimated annual salary range is approximately COP 30,000,000 to COP 55,000,000. This range can vary based on specific skills, portfolio strength, and the exact client business hours alignment.

Benefits:

Fully Remote Work Arrangement: Flexibility to work from anywhere within Colombia, Mexico, Argentina, or Brazil.
U.S. Client Business Hours: Opportunity to gain experience working with U.S. market standards and potentially gain exposure to international business practices.
Performance-Driven Environment: Work on projects with a direct impact on campaign success, offering satisfaction from tangible results.
Growth Opportunities: Potential to advance into Senior Designer or Creative Lead roles, with exposure to performance-driven creative strategy.
Collaborative Team: Work alongside marketing, product, and sales professionals in a dynamic, results-oriented setting.

Working Hours: Full-Time, adhering to U.S. Client Business Hours. This typically means approximately 40 hours per week, with potential flexibility depending on project needs and team coordination across different time zones.

📝 Enhancement Note: The salary estimate is based on research for similar Graphic Designer roles in Colombia, factoring in the specified experience level and the remote nature of the position. The "U.S. Client Business Hours" is a significant detail for a LATAM-based role, implying a need for strong time management and communication across potentially different time zones. The lack of explicit benefits in the raw listing necessitates focusing on the intrinsic advantages of the role and work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the professional services sector, likely focusing on providing talent or solutions to clients. The specifics of their client base (e.g., SaaS, E-commerce, Marketing Agencies) will heavily influence the operational context of this design role.

Company Size: While not explicitly stated, the job listing originating from Workable suggests Pavago is likely a growing company that utilizes modern HR platforms. The mention of "U.S. Client Business Hours" and a LATAM talent pool indicates a company with an international reach and likely a hybrid or fully remote operational model.

Founded: The founding date is not provided.

Team Structure:

The Graphic Designer will likely be part of a broader marketing or GTM team, working closely with marketing managers, campaign specialists, and potentially product marketing.
Reporting structure is not specified but would typically be to a Marketing Lead, Creative Director, or Head of Marketing.

Methodology:

Data-Driven Design: The role emphasizes creating designs that are "performance-driven" and drive "engagement, clicks, and conversions," indicating a data-informed approach to creative.
Agile Workflow: Managing multiple projects with tight deadlines and incorporating feedback quickly suggests an agile or iterative design process.
Brand Consistency Focus: A core methodology will be maintaining and enforcing brand guidelines across all visual outputs to ensure a unified brand experience.

Company Website: https://pavago.co/

📝 Enhancement Note: The company's operational focus is likely on connecting clients with skilled remote talent. For a Graphic Designer, this means understanding diverse client needs and adapting design styles accordingly, a key skill in operations that value flexibility and client satisfaction.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer (2-5 years of experience) with a specialized focus on performance marketing and campaign execution. It's a hands-on role where the designer is expected to contribute directly to campaign success through their creative output.

Reporting Structure: The designer will likely report to a Marketing Manager, Creative Lead, or a similar role within Pavago or a client's organization, depending on the employment model. Collaboration will extend to marketing specialists, campaign managers, and potentially sales enablement teams.

Operations Impact: The primary impact of this role on operations is through the enhancement of marketing campaign effectiveness. By creating high-performing visuals that improve CTR, engagement, and conversions, the designer directly contributes to lead generation, customer acquisition, and ultimately, revenue growth. This aligns with the GTM operations objective of optimizing the customer journey through compelling content.

Growth Opportunities:

Senior Designer / Creative Lead: The most direct growth path is to become a Senior Designer, taking on more complex projects, mentoring junior designers, and potentially leading creative initiatives.
Performance Creative Specialist: Deepening expertise in performance marketing design, A/B testing creative, and understanding conversion rate optimization (CRO) can lead to specialization in this high-demand area.
Brand Strategy: Developing a strong understanding of brand identity and visual systems can open doors to roles with more strategic brand management responsibilities.
Cross-Functional Roles: With exposure to marketing, product, and sales, there's potential to move into roles with broader marketing operations or GTM strategy responsibilities.

📝 Enhancement Note: The explicit mention of "opportunity to grow into Senior Designer / Creative Lead" and "exposure to performance-driven creative strategy" indicates a clear career progression path within Pavago or its client ecosystem. This is a critical aspect for operations professionals who value structured growth and skill development.

🌐 Work Environment

Office Type: This is a fully remote position. The "work environment" is therefore the candidate's home office setup, emphasizing the need for self-discipline, effective remote communication, and a dedicated workspace.

Office Location(s): The role is open to candidates located in Colombia, Mexico, Argentina, and Brazil. This broad LATAM reach allows for flexibility in talent acquisition.

Workspace Context:

Autonomy & Self-Management: Remote work requires a high degree of personal organization, time management, and proactive communication.
Digital Collaboration Tools: The workspace will heavily rely on digital tools for communication (e.g., Slack, Teams), project management (e.g., Asana, Trello), and design collaboration (e.g., Figma, cloud storage).
Client Business Hours Alignment: While remote, candidates will need to align their working hours with U.S. Client Business Hours, requiring careful scheduling and potentially early mornings or late afternoons depending on their local time zone.

Work Schedule: Full-time, aligned with U.S. Client Business Hours. This means a consistent schedule focused on availability during typical U.S. working hours, which will vary by LATAM location (e.g., EST alignment for Colombia).

📝 Enhancement Note: The "U.S. Client Business Hours" requirement is a critical factor for candidates in LATAM. It implies a need for clear communication protocols regarding availability and potential overlap with specific time zones, which is a common operational consideration for globally distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of the application, focusing on resume and portfolio link. Candidates will be assessed for basic qualifications and alignment with the role's core requirements.
Portfolio Review & Skill Assessment: A deeper dive into the candidate's portfolio. This may involve a portfolio presentation session where the candidate walks through their work, explaining design choices, processes, and impact. Expect questions about specific projects, especially those related to marketing campaigns and performance.
Skills-Based Challenge/Assignment: A practical design exercise may be given to assess proficiency in required tools (Adobe Suite, Figma) and the ability to create performance-driven assets under a deadline. This challenge will likely simulate a real-world task, such as designing a set of social media ads or an email banner.
Behavioral & Cultural Fit Interview: Interviews with hiring managers or team leads to assess problem-solving skills, collaboration style, adaptability, and cultural fit with Pavago's remote and client-focused approach. Questions will likely probe how candidates handle feedback, manage multiple projects, and contribute to team success.
Final Interview: Potentially with a senior leader or client representative, focusing on strategic alignment and long-term potential.

Portfolio Review Tips:

Highlight Performance: For each project, articulate the objective, your role, the design solution, and most importantly, the measurable outcome (e.g., increased CTR, engagement rate, conversion lift). Use specific data points if available.
Showcase Process: Explain your thought process, from understanding the brief to concept development, iteration, and final delivery. Demonstrate how you incorporated feedback and overcame challenges.
Variety is Key: Ensure your portfolio includes examples of social media ads, digital banners, email graphics, and ideally, examples of branding consistency and presentation design.
Tool Proficiency: Be ready to discuss your experience with Adobe Illustrator, Photoshop, InDesign, and ideally, Figma and After Effects.
Storytelling: Present your work as compelling stories of problem-solving and impact, rather than just a collection of images.

Challenge Preparation:

Understand the Brief: Carefully read and understand the requirements of any design challenge. Ask clarifying questions if needed.
Focus on Objectives: Ensure your design directly addresses the stated goals (e.g., driving clicks, conveying a message).
Time Management: Practice designing within timed constraints. Prioritize essential elements and avoid getting bogged down in minor details if time is limited.
Tool Efficiency: Be proficient with the required software to execute your design quickly and effectively.
Presentation Readiness: Prepare to present your final design, explaining your rationale and how it meets the brief's objectives.

📝 Enhancement Note: The emphasis on "performance-driven" and "measurable impact" in the application and portfolio review is critical. Operations professionals are trained to demonstrate ROI and efficiency; candidates should approach their portfolio and interview responses with a similar mindset when showcasing their creative work.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Illustrator: For vector graphics, logos, icons, and complex illustrations. Essential for creating scalable brand assets.
Adobe Photoshop: For image editing, manipulation, digital painting, and creating raster-based graphics for web and social media.
Adobe InDesign: For layout design, creating multi-page documents like presentations, sales decks, and print materials.
Figma (Preferred): A collaborative interface design tool, increasingly used for UI/UX design, prototyping, and team-based design workflows. Its adoption indicates a modern, collaborative design environment.
Canva (Preferred): A user-friendly graphic design platform for quick creation of social media graphics, presentations, and other visual content, often used for rapid iteration or by non-designers.

Analytics & Reporting:

CRM & Automation:

No direct CRM or automation tools are listed for the designer's direct use, but an understanding of how design assets are deployed within marketing automation platforms or CRM campaigns (e.g., email marketing software, ad platforms) would be advantageous.

📝 Enhancement Note: The explicit listing of Adobe Suite, Figma, and Canva highlights the expected technical proficiency. For operations roles, understanding how these tools integrate into broader marketing workflows and contribute to campaign efficiency is key.

👥 Team Culture & Values

Operations Values:

Performance-Oriented: A strong emphasis on driving tangible results, such as increased CTR, engagement, and conversions, through design.
Efficiency & Speed: The ability to deliver high-quality work quickly and manage multiple projects with tight deadlines is crucial.
Collaboration & Communication: Openness to feedback, proactive communication, and effective teamwork are essential for a remote environment and cross-functional success.
Adaptability & Versatility: The capacity to adapt design style across different brands and campaign objectives, demonstrating flexibility.
Detail-Oriented: Meticulous attention to detail to ensure brand consistency, accuracy, and high-quality output.

Collaboration Style:

Cross-Functional Integration: Designers are expected to work closely with marketing, product, and sales teams, acting as a key partner in achieving Go-To-Market objectives.
Feedback Loop: A culture that encourages constructive feedback and rapid iteration to refine designs and improve campaign performance.
Knowledge Sharing: While not explicitly stated, a remote, collaborative environment often fosters knowledge sharing regarding design best practices, new tools, and campaign learnings.

📝 Enhancement Note: The values listed are highly consistent with those found in successful operations teams, emphasizing results, efficiency, and collaboration. This suggests Pavago fosters a work environment where operational excellence is valued, even within creative functions.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creativity with Performance: The primary challenge is to create aesthetically pleasing designs that also meet strict performance metrics and drive measurable business outcomes.
Remote Collaboration & Communication: Maintaining effective communication, collaboration, and project momentum in a fully remote setting, especially when aligning with U.S. business hours from LATAM.
Managing Diverse Client Needs: Adapting design style and approach to suit various client brands, industries, and campaign objectives.
Rapid Iteration and Tight Deadlines: Consistently delivering high-quality work under pressure and within short turnaround times.

Learning & Development Opportunities:

Performance Creative Expertise: Deepen skills in designing for paid social, display ads, and email, focusing on conversion rate optimization (CRO) principles.
Motion Graphics & Animation: Develop advanced skills in Adobe After Effects for creating engaging animated content and video elements.
Cross-Functional Exposure: Gain a deeper understanding of marketing strategy, product positioning, and sales enablement by working closely with these teams.
Senior/Lead Role Progression: Develop leadership skills, project management capabilities, and strategic thinking to advance into senior or leadership positions.

📝 Enhancement Note: The challenges presented are typical for roles that bridge creative and operational objectives. Recognizing these challenges and preparing strategies to overcome them will be a strong indicator of an operations-minded candidate.

💡 Interview Preparation

Strategy Questions:

"Describe a time you designed an asset that significantly improved a campaign's CTR or engagement rate. What was your process, and how did you measure success?" (Focus on data-driven design and impact.)
"How do you balance creative aesthetics with the need for performance-driven design in marketing campaigns?" (Assess understanding of the role's core tension.)
"Walk us through your process for creating multiple design variations for A/B testing. How do you decide what elements to test?" (Evaluate testing methodology and strategic thinking.)

Company & Culture Questions:

"What interests you about working for Pavago and this specific remote role?" (Assess motivation and alignment with remote/international work.)
"How do you stay organized and manage your time effectively when working remotely and aligning with U.S. business hours?" (Gauge self-management and time zone coordination skills.)

Portfolio Presentation Strategy:

Structure for Impact: Begin with a summary of your key strengths and focus areas. For each project, clearly state the objective, your role, the challenge, the solution (your design), and the measurable results.
Quantify Success: Use numbers whenever possible – percentages of improvement, number of assets created, reduction in revision cycles.
Highlight Process: Explain your thought process, including how you approached the brief, ideated, iterated, and collaborated. Show that you understand the "why" behind your design choices.
Address Tool Proficiency: Be ready to discuss your comfort level and specific use cases for Adobe Suite, Figma, and After Effects.
Tailor to the Role: Emphasize projects most relevant to performance marketing, social media, and digital ads.

📝 Enhancement Note: Interview questions will likely probe for an understanding of how design contributes to business objectives, mirroring the problem-solving and results-orientation expected in operations roles. Preparing to articulate the ROI of design work is crucial.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the provided link on Workable.
Portfolio Customization: Ensure your portfolio is easily accessible and highlights projects demonstrating your ability to create performance-driven marketing assets, social media visuals, and digital ads. Prioritize case studies with measurable results.
Resume Optimization: Tailor your resume to emphasize your 2+ years of experience in graphic design, specifically mentioning experience with Adobe Creative Suite, performance marketing creative, and remote work capabilities. Use keywords from the job description.
Prepare Your Narrative: Be ready to clearly articulate your design process, how you measure success, and how your work contributes to campaign engagement and conversions. Practice presenting your portfolio.
Research Pavago: Understand Pavago's business model and client focus to better tailor your responses and demonstrate your interest in their operational approach to talent solutions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer