Graphic Designer

📍 Job Overview

Job Title: Graphic Designer (Brand, Ads & Marketing Campaigns)

Company: Pavago

Location: Mexico (Remote)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-05

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Own the creation of high-impact visual assets across brand, marketing, and digital campaigns to drive engagement and conversions.

• Responsible for maintaining brand consistency across social media, web banners, and sales decks while collaborating with cross-functional teams.

• Design for performance, understanding how creative impacts CTR, engagement rates, and overall campaign success.

• Manage multiple projects with tight deadlines in a fast-paced, remote work environment.

📝 Enhancement Note: While the title is "Graphic Designer," the description heavily emphasizes performance-driven marketing design and campaign impact, aligning this role more closely with Marketing Operations or Creative Operations functions that support GTM strategies. The focus on A/B testing variations and measurable campaign improvement indicates a need for an operations-minded designer.

📈 Primary Responsibilities

• Design high-performing visual assets for social media (LinkedIn, Instagram, Facebook), paid ads (Meta, Google Display), email campaigns, and presentations/sales decks.

• Translate campaign concepts into clear, compelling visual designs, creating multiple variations for A/B testing to optimize performance.

• Build and maintain brand identity elements including logos, typography systems, color palettes, and visual guidelines, ensuring consistency across all channels.

• Design digital assets such as web banners, landing page graphics, and digital ad creatives, optimizing for various devices and platforms.

• Create GIFs, simple animations, and motion graphics, with support for light video or campaign edits being a bonus.

• Collaborate closely with marketing, product, and sales teams to align designs with messaging and campaign goals, incorporating feedback efficiently.

• Manage project timelines, deliver assets in required formats (AI, PSD, PNG, PDF), and maintain organized libraries of templates, assets, and brand materials.

📝 Enhancement Note: The responsibilities heavily lean into performance marketing and campaign optimization, suggesting that candidates should be prepared to discuss how their design choices directly contribute to business objectives like lead generation and conversion rates.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically preferred. Equivalent professional experience will also be considered.

Experience: 2+ years of professional graphic design experience, with a strong portfolio showcasing branding, marketing campaigns, and digital asset creation.

Required Skills:

• Advanced proficiency in Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.

• Proven experience designing for social media platforms, paid advertising, and print media.

• Strong understanding of design principles, typography, color theory, and composition.

• Ability to adapt design style across different brands and campaign objectives.

• Excellent organizational skills, attention to detail, and ability to manage multiple projects under tight deadlines.

Preferred Skills:

• Experience with motion graphics, particularly using Adobe After Effects.

• Familiarity with collaborative design tools like Figma.

• Experience with Canva for quick asset creation or template management.

• Background in marketing agencies, SaaS, or e-commerce environments.

• Prior experience working with performance marketing teams and understanding of A/B testing methodologies.

• Familiarity with creating designs for landing pages and digital ad creatives that drive specific KPIs.

📝 Enhancement Note: The emphasis on performance and conversions suggests that candidates with experience in data-driven design and an understanding of marketing funnels will be highly valued. The "Nice to Have" section indicates specific areas where candidates can differentiate themselves.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2 years of professional design work.

• Specific sections dedicated to:

  • Branding: Examples of logo design, brand identity systems, and style guides.
  • Marketing & Campaigns: High-impact visuals for social media, paid ads, email marketing, and presentations that demonstrate engagement or conversion focus.
  • Digital Assets: Web banners, landing page graphics, and social media creatives optimized for various platforms.

Process Documentation:

• While not explicit, candidates are expected to articulate their design process, including:

  • How they translate campaign briefs into visual concepts.

  • Their approach to incorporating feedback and managing revision cycles.

  • How they ensure brand consistency across diverse assets.

  • Their methods for file management and asset organization.

📝 Enhancement Note: The role's focus on performance and measurable impact means the portfolio should not only display aesthetic quality but also evidence of design's contribution to business goals. Candidates should be ready to discuss the "why" behind their design choices and their impact on key metrics.

💵 Compensation & Benefits

Salary Range: For Mexico, considering the experience level (2-5 years), remote nature, and the emphasis on performance-driven marketing design, a competitive salary range would likely be between MXN 30,000 to MXN 55,000 per month. This estimate is based on research of graphic designer salaries in Mexico for roles requiring advanced Adobe Suite skills and marketing campaign experience, adjusted for a remote, LATAM-based position supporting U.S. client business hours.

Benefits:

• Full-time employment status.

• Fully remote work arrangement, allowing flexibility and work-life balance.

• Opportunity to work with U.S. client business hours, potentially aligning with international markets.

• Potential for growth into Senior Designer or Creative Lead roles.

• Exposure to performance-driven creative strategy and measurable campaign impact.

Working Hours: Full-time, aligning with U.S. Client Business Hours. This typically translates to approximately 40 hours per week, with potential for flexibility depending on project needs and regional time zone differences.

📝 Enhancement Note: The salary estimate is based on current market data for graphic designers in Mexico with the specified experience and skillset, recognizing the added value of performance marketing design expertise. Benefits are inferred from the job description's "Why This Role Stands Out" section and standard full-time remote employment offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company's domain is pavago.co. While not explicitly stated in the job description, companies operating in the SaaS or E-commerce sectors often leverage performance marketing and require designers who understand conversion-driven creative. Pavago's specialty is likely in a service or technology area that requires robust marketing and brand presence.

Company Size: Workable data indicates Pavago is likely in the small to medium-sized business (SMB) range, typically between 50-250 employees, based on common job posting volumes from such companies on platforms like Workable. This size often fosters a dynamic environment where individuals can have significant impact.

Founded: Information not provided, but the company's presence on a professional job platform suggests an established, operational business.

Team Structure:

• The Graphic Designer will likely be part of a Marketing team, reporting to a Marketing Manager or Creative Lead.

• Close collaboration is expected with marketing, product, and sales teams, indicating a cross-functional operational structure.

Methodology:

• Data Analysis & Insights: Designs are expected to be informed by campaign performance data (CTR, engagement, conversions) and A/B testing results.

• Workflow Planning & Optimization: The designer will be involved in translating campaign ideas into visual workflows and optimizing designs for better outcomes.

• Automation & Efficiency: While the designer role isn't directly about automation, efficiency in asset delivery and managing multiple projects under tight deadlines is crucial.

Company Website: https://pavago.co/

📝 Enhancement Note: Assuming Pavago operates within the SaaS or e-commerce space allows for a more accurate interpretation of the "performance-driven" aspect of the design role. The company size inference helps frame expectations around team dynamics and potential for individual impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer (2-5 years of experience). It offers significant ownership over brand and campaign visuals, moving beyond basic design tasks to influencing marketing impact.

Reporting Structure: The designer will likely report to a Marketing Manager, Creative Director, or a similar lead role within the marketing or GTM function. They will collaborate closely with marketing, product, and sales professionals.

Operations Impact: The role is designed to have a direct impact on key business metrics. Success is measured not just by aesthetic quality but by the ability of the designs to improve CTR, engagement rates, and conversions. This makes it a performance-oriented role within the broader operations of the marketing and sales functions.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in performance marketing design, A/B testing creative strategies, and data-driven visual optimization.

• Specialization: Potential to specialize in areas like motion graphics, digital advertising creative, or brand system development.

• Leadership Potential: Clear pathway to Senior Designer or Creative Lead roles within Pavago, managing more complex projects or leading design initiatives.

📝 Enhancement Note: The growth potential is framed around advancing within a performance-driven creative operations track, emphasizing how this role can be a stepping stone to more senior or specialized positions within a marketing or GTM team.

🌐 Work Environment

Office Type: Fully remote. This implies a work-from-home environment for the employee.

Office Location(s): Open to candidates located in Mexico, Colombia, Argentina, and Brazil. This suggests a geographically distributed team operating across LATAM time zones, with a focus on supporting U.S. business hours.

Workspace Context:

• Collaborative Environment: While remote, strong collaboration with marketing, product, and sales teams is expected, likely facilitated through digital communication and project management tools.

• Operations Tools & Technology: Access to and proficiency in Adobe Creative Suite, Figma, and Canva are essential, indicating a digitally-enabled workspace.

• Operations Team Interaction: Regular interaction with cross-functional teams to align on campaign goals and incorporate feedback.

Work Schedule: Full-time, aligning with U.S. Client Business Hours. This requires the candidate to be available and responsive during specific U.S. working hours, which may involve accommodating different time zones within LATAM.

📝 Enhancement Note: The remote work environment demands strong self-discipline, communication skills, and proficiency with digital collaboration tools. Candidates should highlight their experience working effectively in distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess required skills and experience.

• Portfolio Review: A deep dive into the candidate's portfolio, focusing on design process, performance-driven examples, and brand consistency. Be prepared to discuss specific projects, your role, and the impact of your designs.

• Skills Assessment: Potential for a design challenge or a test project to evaluate practical skills in Adobe Suite, Figma, or motion graphics, and to see how you approach a performance-oriented brief.

• Cultural Fit/Team Interview: Discussion with marketing or team leads to assess collaboration style, communication, and alignment with company values.

Portfolio Review Tips:

• Highlight Performance: Clearly articulate how your designs have contributed to engagement, CTR, or conversion rates. Use metrics where possible.

• Showcase Process: Include case studies that detail your design process, from concept to execution, and explain your rationale for key design decisions.

• Demonstrate Versatility: Include examples that show your ability to adapt your style for different brands and campaign objectives.

• Organize Effectively: Ensure your portfolio is well-organized, easy to navigate, and clearly labelled with project details and your specific contributions.

• Include All Required Tools: If you have experience with Figma or Canva and motion graphics, ensure these are prominently featured if they align with your strongest work.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly analyze the brief, target audience, and campaign objectives.

• Focus on Performance: Prioritize creating designs that are not just aesthetically pleasing but also strategically aligned with driving specific performance metrics.

• Time Management: Practice completing design tasks within realistic timeframes, as this role involves managing tight deadlines.

• Articulation: Be prepared to explain your design choices and how they support the campaign goals.

📝 Enhancement Note: The interview process will likely scrutinize the candidate's ability to connect design work directly to business outcomes. A portfolio that quantifies impact will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo design, and complex illustrations.

• Adobe Photoshop: Crucial for image manipulation, digital compositing, and web/ad graphics.

• Adobe InDesign: Used for layout and design of presentations, sales decks, and print materials.

Analytics & Reporting:

CRM & Automation:

• Figma (Preferred): Useful for collaborative design, prototyping, and UI/UX elements, especially in a remote setting.

• Canva (Preferred): Valuable for quick asset creation, template management, and potentially simpler campaign materials.

• Adobe After Effects (Bonus): For creating motion graphics, GIFs, and simple animations to enhance campaign visuals.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with collaborative tools like Figma and animation software like After Effects will make a candidate stand out.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on design that achieves measurable results (engagement, clicks, conversions).

• Efficiency & Organization: Ability to manage multiple projects, meet tight deadlines, and maintain organized asset libraries.

• Collaboration: Working effectively with cross-functional teams (marketing, product, sales) to achieve shared goals.

• Brand Consistency: Commitment to maintaining brand integrity across all visual outputs.

• Adaptability: Willingness to adapt design styles and approaches based on campaign needs and feedback.

Collaboration Style:

• Cross-functional Integration: Regular interaction with marketing, product, and sales teams to ensure designs align with overall business objectives and messaging.

• Feedback Incorporation: Openness to receiving and implementing feedback efficiently to refine designs.

• Agile Workflow: Likely an agile or iterative approach to design, with quick turnarounds and multiple revision cycles.

📝 Enhancement Note: The culture values individuals who can blend creative talent with a business-oriented mindset, where design is seen as a strategic tool for achieving marketing and sales objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Performance: The primary challenge is to create visually appealing designs that also perform exceptionally well in terms of engagement and conversion metrics.

• Remote Collaboration: Effectively collaborating and communicating design needs and feedback across a distributed team and with U.S. clients.

• Managing Multiple Projects: Juggling various campaign needs, brand assets, and ad variations simultaneously while meeting strict deadlines.

• Adapting to Evolving Trends: Staying current with design trends, platform best practices, and performance marketing strategies.

Learning & Development Opportunities:

• Performance Design Specialization: Deepen understanding of how visual elements impact user behavior and campaign success.

• Motion Graphics Mastery: Develop advanced skills in animation and motion design for richer digital content.

• Cross-Functional Exposure: Gain insights into marketing strategy, sales enablement, and product development through collaboration.

• Senior/Lead Role Progression: Opportunity to take on more strategic design responsibilities and potentially lead design initiatives.

📝 Enhancement Note: The role presents an opportunity to grow into a highly valuable niche: a designer who not only has creative flair but also a strong analytical and performance-driven mindset, which is in high demand in GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your design directly improved a campaign's performance (e.g., increased CTR, engagement). What metrics did you track, and what was the outcome?"

• "How do you approach creating multiple design variations for A/B testing? Walk us through your process for one of your portfolio pieces."

• "How do you ensure brand consistency across various platforms and campaign types, especially when working remotely?"

Company & Culture Questions:

• "What do you know about Pavago and our industry?" (Research the company website and any recent news.)

• "How do you see your design skills contributing to our marketing and sales goals?"

• "Describe your ideal collaborative environment, especially in a remote setting."

Portfolio Presentation Strategy:

• Quantify Impact: For each project, be ready to discuss the objective, your role, your design process, and the measurable results. Use numbers and specific examples.

• Tell a Story: Frame your portfolio pieces as case studies that demonstrate problem-solving and strategic thinking, not just aesthetic output.

• Highlight Performance-Driven Work: Showcase projects where your design choices were specifically aimed at improving key performance indicators.

• Demonstrate Tool Proficiency: Be ready to discuss your experience with Adobe Suite, Figma, and After Effects, and how you leverage them effectively.

📝 Enhancement Note: Candidates should prepare to discuss their design philosophy through the lens of performance marketing and demonstrate how they contribute to tangible business outcomes.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on Workable, ensuring your resume and portfolio are attached.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest work in brand identity, marketing campaigns, and digital assets that drove measurable results. Highlight A/B testing examples and performance metrics.

• Resume Optimization: Ensure your resume clearly outlines your 2+ years of professional experience, highlighting proficiency in Adobe Creative Suite, and any experience with performance marketing, SaaS, or e-commerce. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your understanding of performance-driven design, and how you collaborate in a remote, cross-functional team. Prepare to discuss specific portfolio examples and potential design challenges.

• Company Research: Thoroughly review Pavago's website (pavago.co) to understand their business, industry, and potential design needs. Be ready to discuss how your skills align with their mission and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.