Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Pavago (for a client)

Location: Mexico

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: August 26, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

• This role is critical for supporting sales and marketing initiatives through the creation of high-impact visual assets, including static advertisements and sales collateral.

• The Graphic Designer will be responsible for translating creative direction into polished, production-ready designs that align with established brand guidelines.

• A deep understanding of sports, particularly basketball and sneaker culture, is essential for creating resonant and authentic visual content.

• The position requires expert proficiency in industry-standard design software such as Adobe Creative Suite and Figma, with a strong emphasis on typography, layout, and visual hierarchy.

📝 Enhancement Note: While the title is Graphic Designer, the context provided by the job description strongly indicates a focus on supporting sales and marketing functions, with a specific emphasis on sports/sneaker culture. This suggests the role might be part of a broader Revenue Operations or Marketing Operations support function, requiring a candidate who can bridge creative execution with Go-To-Market (GTM) objectives.

📈 Primary Responsibilities

• Design and produce static advertisements, sales assets, marketing collateral, and other branded visual materials that effectively communicate campaign messages.

• Translate creative briefs, concepts, and stakeholder feedback into engaging, on-brand visual designs suitable for various platforms and formats.

• Maintain strict adherence to established brand guidelines, ensuring consistency in typography, color palettes, imagery, and overall visual identity across all deliverables.

• Collaborate closely with marketing, sales, and creative teams to understand project objectives, campaign goals, and target audience nuances to inform design decisions.

• Adapt existing designs and create new visual assets that resonate with modern sports, basketball, and sneaker culture enthusiasts, demonstrating a nuanced understanding of these communities.

• Review and incorporate feedback from creative and marketing stakeholders, iterating on designs to achieve production-ready quality and meet project deadlines.

• Ensure all visual assets are visually compelling, technically sound, and align with the overall GTM strategy and brand positioning.

📝 Enhancement Note: The responsibilities highlight a need for not just creative execution but also strategic alignment with marketing and sales objectives. For operations professionals, this implies a focus on how design impacts conversion rates, brand perception in sales enablement, and campaign effectiveness.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for this level of role. A strong portfolio can often substitute for formal education.

Experience: 2-5 years of proven professional experience as a Graphic Designer, with a significant portion focused on creating marketing and sales-related visual assets.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expert-level proficiency in Figma for collaborative design and prototyping.

• Strong understanding and application of branding principles and visual identity systems.

• Proven experience in creating static advertisements and marketing/sales collateral.

• Deep knowledge of typography, layout, composition, and visual hierarchy principles.

• Ability to interpret creative direction and feedback to produce high-quality, production-ready design work.

• Meticulous attention to detail and a commitment to maintaining design consistency.

• Excellent verbal and written communication skills for effective collaboration with cross-functional teams.

• Demonstrated experience designing for sports, basketball, sneaker, lifestyle, or fashion brands.

• Genuine and strong personal familiarity with basketball and sneaker culture, understanding their visual language and trends. Preferred Skills:

• Experience with motion graphics or basic video editing software.

• Familiarity with A/B testing principles for ad creatives.

• Understanding of digital marketing campaign workflows and asset requirements.

• Experience working in a remote or distributed team environment.

• Basic understanding of Go-To-Market (GTM) strategies and how design supports sales enablement.

📝 Enhancement Note: The emphasis on "expert-level proficiency" in Adobe Creative Suite and Figma, coupled with the specific cultural knowledge required, points to a need for a highly skilled and specialized designer. The "2-5 years" experience level suggests a candidate who is beyond entry-level and can work independently on core tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 distinct projects demonstrating expertise in static advertisement design, sales collateral creation, and marketing asset development.

• Each project within the portfolio should clearly articulate the design brief, the candidate's role, the creative process, and the final output.

• Visual evidence of strong branding application, typography, layout, and composition skills is paramount.

• Examples that illustrate adaptation of designs across different formats and platforms are highly desirable.

• Inclusion of projects that specifically target or resonate with sports, basketball, or sneaker culture audiences will be a significant advantage. Process Documentation:

• Candidates should be prepared to discuss their design process from brief to final delivery, highlighting how they:

  • Interpret creative direction and client needs.

  • Develop initial concepts and iterate based on feedback.

  • Ensure brand consistency and adherence to guidelines.

  • Prepare final files for production across various channels.

  • Collaborate effectively with stakeholders throughout the design lifecycle.

📝 Enhancement Note: For a role supporting sales and marketing, the portfolio should implicitly demonstrate how design decisions contribute to business objectives like engagement, lead generation, or brand recall. Candidates should be ready to discuss the "why" behind their design choices, not just the "what."

💵 Compensation & Benefits

Salary Range: Given the location (Mexico), the required expert-level skills in Adobe Creative Suite and Figma, and the specific cultural niche, a competitive salary range for a mid-level Graphic Designer (2-5 years experience) in Mexico, aligned with US business hours, would likely fall between MXN $30,000 - $55,000 per month (approximately USD $1,750 - $3,200 per month, subject to exchange rates). This estimate is based on industry benchmarks for remote design roles in Mexico, considering the need for specialized skills and alignment with US work schedules.

Benefits:

• Fully Remote Work Arrangement: Opportunity to work from anywhere within Mexico.

• Alignment with U.S. Business Hours: Facilitates seamless collaboration with international teams and potential for higher compensation benchmarks.

• Health Insurance: Likely provided, though specifics would need to be confirmed.

• Paid Time Off: Standard vacation and holiday leave as per Mexican labor law and company policy.

• Professional Development: Potential for access to training, workshops, or conferences related to design and marketing trends.

• Equipment Stipend: Possible provision for a home office setup or equipment allowance.

Working Hours: 40 hours per week, aligned with U.S. Business Hours. This typically means working during the core business day in North America (e.g., 9 AM - 5 PM EST or PST), which may require adjustment for time zones within Mexico.

📝 Enhancement Note: The salary range is an estimation based on current market data for remote Graphic Designers in Mexico with expert-level software skills. It's crucial for candidates to research local market rates and consider the implications of working US business hours on their work-life balance. The benefits are standard for full-time remote roles but should be verified.

🎯 Team & Company Context

🏢 Company Culture

Industry: The hiring client operates within the Sports & Recreation, and likely E-commerce/Retail sectors, focusing on basketball, sneakers, and related lifestyle products. Pavago acts as an employer of record or staffing partner, facilitating hiring for international clients.

Company Size: Pavago appears to be a company that facilitates hiring for various clients, and the client itself is not specified in terms of size. However, the need for a dedicated Graphic Designer suggests a company with established marketing and sales operations, likely a medium-sized business or a growing startup.

Founded: Pavago's founding date is not provided, but their service model suggests a modern approach to global talent acquisition. The client's founding date is also not specified.

Team Structure:

• The Graphic Designer will likely be part of a marketing or creative team within the client company.

• They will report to a Marketing Manager, Creative Director, or a similar lead responsible for GTM initiatives.

• Collaboration will be extensive with marketing specialists, sales teams, and potentially product managers.

• The role is described as supporting "a variety of sales and marketing initiatives," implying integration with Go-To-Market (GTM) functions. Methodology:

• Data-Driven Design: While not explicit, a focus on creating assets for sales and marketing implies that design effectiveness will be measured through metrics like click-through rates, conversion rates, and engagement.

• Agile Collaboration: Working with multiple stakeholders and potentially tight deadlines suggests an agile approach to design requests and feedback cycles.

• Brand Consistency: A strong emphasis on brand guidelines indicates a structured approach to maintaining a unified visual identity across all touchpoints.

Company Website: Pavago operates at pavago.co. The client's website is not specified.

📝 Enhancement Note: Understanding that Pavago is a hiring partner is crucial. The candidate will be employed by Pavago but work daily for an undisclosed client. The culture and specific industry context will be that of the client, emphasizing the need for adaptability and strong cultural research on the client's sector.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience) within the creative field, specifically focused on supporting GTM operations. It's a hands-on design role with a clear contribution to business objectives through visual asset creation.

Reporting Structure: The Graphic Designer will report to a marketing or creative lead within the client organization. This structure allows for direct mentorship and guidance on design strategy and execution relevant to sales and marketing goals.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of sales and marketing campaigns. High-quality, culturally relevant visuals can improve ad performance, enhance sales collateral effectiveness, boost brand engagement, and ultimately contribute to revenue generation by supporting lead generation and conversion efforts.

Growth Opportunities:

• Specialization: Develop deeper expertise in sports/sneaker culture design, digital advertising creative, or sales enablement collateral.

• Senior Designer/Art Director Path: With continued strong performance and demonstrated leadership, progression to a Senior Graphic Designer or Art Director role is possible, overseeing more complex projects and potentially mentoring junior designers.

• Cross-Functional Skill Development: Opportunity to learn more about marketing strategy, campaign management, and sales enablement processes, potentially transitioning into a broader marketing or GTM operations role if desired.

• Client Project Expansion: If working through Pavago, successful project completion could lead to opportunities on other client projects requiring similar skill sets.

📝 Enhancement Note: For operations-minded candidates, this role offers a chance to see the direct impact of creative work on GTM success. Growth could involve moving into roles that bridge creative strategy with operational execution, such as a Marketing Operations Specialist with a creative focus, or a Sales Enablement Designer.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office location for the employee. The work is conducted from the employee's home or chosen workspace within Mexico.

Office Location(s): The role is open to candidates located in Mexico. Specific cities are not mentioned, indicating flexibility across the country as long as reliable internet access and the ability to work US business hours are maintained.

Workspace Context:

• Autonomous Work Environment: Requires self-discipline, effective time management, and a dedicated workspace conducive to focused design work.

• Digital Collaboration Tools: Heavy reliance on digital communication and collaboration platforms (e.g., Slack, Zoom, email, Figma's collaboration features) for interaction with teams.

• Technology Integration: Access to and proficiency with design software and project management tools are essential. The company likely provides access to necessary software licenses or expects candidates to have them.

Work Schedule: The core work schedule is aligned with U.S. Business Hours (approximately 40 hours per week). This may require flexibility depending on the candidate's specific time zone within Mexico to ensure real-time collaboration during peak North American business hours.

📝 Enhancement Note: The remote nature requires strong self-management skills. Candidates should ensure they have a stable internet connection and a quiet, professional environment for virtual meetings and focused work. The US business hours alignment is a key factor for time zone management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Recruiter Screening: A preliminary call with a recruiter (likely from Pavago) to assess basic qualifications, cultural fit, and interest in the role and remote work.

• Client Interview: A more in-depth interview with the client's hiring manager or creative lead. This will focus on design skills, portfolio review, cultural fit with the client's team, and understanding of sports/sneaker culture. Expect technical questions about design software and process.

• Offer & Onboarding: If successful, an offer will be extended, followed by onboarding procedures managed by Pavago.

Portfolio Review Tips:

• Curate for Relevance: Ensure your portfolio prominently features projects that align with the job description – static ads, sales collateral, marketing materials, and especially work related to sports, basketball, or sneaker culture.

• Showcase Process: Don't just show final designs. Include brief explanations of your design process, the problem you were solving, your creative choices, and the impact of your work. Use case study formats for key projects.

• Highlight Software Proficiency: Clearly indicate your expertise in Adobe Creative Suite and Figma. If possible, include examples of collaborative Figma workflows.

• Quantify Impact (If Possible): If any of your designs led to measurable results (e.g., improved CTR, higher engagement), highlight these metrics. This is crucial for roles supporting GTM.

• Tailor Your Presentation: Be ready to walk through specific projects during the interview, explaining your thought process and how you met the brief.

Challenge Preparation:

• While not explicitly mentioned, be prepared for a potential design challenge or a request to critique existing creatives.

• Practice articulating your design decisions clearly and concisely, especially concerning how your designs support marketing objectives or brand identity.

• Research Pavago and any publicly available information about their clients or the industry they serve to demonstrate genuine interest.

📝 Enhancement Note: The portfolio is the most critical component. Candidates should treat it as a sales enablement tool for themselves, demonstrating how their creative skills directly contribute to business outcomes. Be prepared to discuss your understanding of the target audience and how your designs speak to them.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for creating a wide range of visual assets.

• Figma: Expert proficiency required for collaborative design, prototyping, and potentially creating design systems.

• Communication Tools: Proficiency with platforms like Slack, Zoom, or Microsoft Teams for daily team interaction and collaboration.

• Project Management Tools: Familiarity with tools like Asana, Trello, or Jira may be beneficial for managing design requests and project timelines.

Analytics & Reporting:

• While not a direct responsibility, a basic understanding of how design assets are tracked and measured (e.g., using analytics platforms like Google Analytics or social media analytics) can be advantageous. CRM & Automation:

• Not directly relevant to this role's core responsibilities, but understanding how marketing assets are used within CRM or marketing automation platforms can provide context.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and Figma is paramount. Candidates must demonstrate mastery and efficiency with these tools. Any experience with other design or collaboration tools is a plus but secondary to these core requirements.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: While adhering to brand guidelines, there's an expectation to bring fresh ideas and visually compelling solutions.

• Collaboration & Communication: Working effectively with remote teams, providing and receiving feedback constructively, and maintaining clear communication channels.

• Detail-Oriented Execution: A strong focus on accuracy, consistency, and producing polished, production-ready assets.

• Brand Stewardship: A deep respect for and ability to execute within established brand identity systems.

• Cultural Relevance: Understanding and applying knowledge of specific subcultures (basketball, sneakers) to create authentic and impactful designs.

Collaboration Style:

• Remote-First: Expect a highly digital and asynchronous collaboration style, relying on clear documentation and digital communication tools.

• Feedback-Driven: The role involves taking direction and incorporating feedback, suggesting a culture that values constructive critique and iterative design.

• Cross-Functional Integration: Collaboration will extend beyond the immediate creative team to marketing and sales, requiring the ability to understand and translate needs from different departments.

📝 Enhancement Note: The ideal candidate will be a self-starter who thrives in a remote environment, is adept at digital communication, and can balance creative vision with client-driven requirements and brand integrity.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively collaborating and maintaining strong communication with a distributed team across different time zones.

• Balancing Creative Freedom with Brand Constraints: Delivering innovative designs while strictly adhering to established brand guidelines and client briefs.

• Cultural Nuance: Ensuring designs authentically resonate with specific subcultures (basketball, sneakers) without appearing inauthentic or misinformed.

• Pace of Digital Marketing: Keeping up with evolving design trends and platform requirements for digital advertisements and marketing collateral.

Learning & Development Opportunities:

• Deep Dive into Sports/Sneaker Culture Marketing: Gaining extensive experience in a niche and dynamic market.

• Mastery of Remote Design Workflows: Enhancing skills in digital collaboration, project management, and remote team dynamics.

• Exposure to GTM Strategies: Understanding how creative assets contribute directly to sales and marketing success, potentially leading to broader operational insights.

• Software Proficiency Enhancement: Continuous learning and application of advanced features within Adobe Creative Suite and Figma.

📝 Enhancement Note: The "challenges" section highlights areas where candidates can demonstrate problem-solving skills during interviews. Growth opportunities suggest areas for personal development that align with evolving trends in digital marketing and remote work.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from initial concept to final production-ready asset." (Focus on workflow, iteration, and stakeholder management).

• "How do you ensure brand consistency across multiple design deliverables, especially when working with established guidelines?" (Highlight attention to detail, understanding of brand systems).

• "Walk me through a project where you had to design for a specific subculture or niche audience, like basketball or sneaker fans. What were the key considerations?" (Demonstrate cultural understanding and design empathy).

• "How do you approach receiving and incorporating creative feedback, particularly when it differs from your initial vision?" (Showcase adaptability and collaborative spirit).

• "What is your experience with Figma, and how have you used it for collaborative design projects?" (Be ready to discuss specific features and workflows). Company & Culture Questions:

• "What interests you about working with Pavago and for our client in the sports/sneaker industry?" (Show research and genuine enthusiasm).

• "How do you maintain productivity and communication in a fully remote work environment?" (Highlight self-discipline and communication strategies).

• "What are your thoughts on the current visual trends in basketball and sneaker marketing?" (Demonstrate industry awareness). Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a brief story: the problem, your solution, your process, and the outcome.

• Highlight Key Skills: Explicitly point out examples of your proficiency in Adobe CC, Figma, typography, layout, and brand adherence.

• Focus on Impact: If possible, subtly link your designs to potential business impact (e.g., "This ad was designed to increase click-through rates by...")

• Be Ready for Live Design/Critique: Some interviews might include a live design exercise or a request to critique existing marketing materials.

📝 Enhancement Note: Prepare specific examples that showcase not just design skill but also an understanding of how design supports business goals within the sports and lifestyle market.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (e.g., via a personal website or cloud link), and prominently features work relevant to static advertisements, sales collateral, and sports/sneaker culture.

• Tailor Your Resume: Highlight your expert-level software proficiencies (Adobe Creative Suite, Figma) and any experience designing for sports, lifestyle, or fashion brands. Quantify achievements where possible.

• Prepare Your Narrative: Be ready to discuss your design process, your understanding of visual hierarchy and branding, and your passion for basketball and sneaker culture during interviews.

• Research Pavago and the Industry: Understand Pavago's service model and familiarize yourself with current trends in sports and sneaker marketing to demonstrate genuine interest and industry insight.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.