Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: National Presto Industries Inc

Location: Eau Claire, Wisconsin, United States

Job Type: Full-Time

Category: Creative & Media / Marketing / Manufacturing

Date Posted: 2026-05-01T18:51:25

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in developing and executing visual strategies across all marketing and sales initiatives, directly impacting brand perception and product appeal.

• The Graphic Designer will be responsible for translating complex product information into easily digestible and visually engaging content for both print and digital channels.

• A key focus will be on creating high-impact packaging and marketing collateral that drives consumer interest and supports sales objectives.

• This position requires a blend of creative design skills and practical production knowledge, including prepress and digital asset management.

• The role will involve close collaboration with cross-functional teams, including advertising, sales, and product development, to ensure brand consistency and effective communication.

📝 Enhancement Note: While the raw job description is for a Graphic Designer, the context provided by the company (National Presto Industries, a manufacturer) and the responsibilities (packaging, instruction manuals, sales materials) suggest this role has significant Go-To-Market (GTM) implications. Therefore, the enhancement will frame the role within a GTM operations context, emphasizing its role in product launch, sales enablement, and brand strategy execution.

📈 Primary Responsibilities

• Design and produce compelling packaging layouts, print materials, and digital assets that align with brand guidelines and marketing objectives.

• Develop digital illustrations and graphics for instruction manuals, website content, and marketing campaigns, ensuring clarity and visual appeal.

• Create and mount physical mock-ups of new product packaging for internal reviews and presentations, demonstrating a tangible understanding of product presentation.

• Collaborate with advertising and sales teams on the development of branding concepts, sales collateral, and promotional materials to enhance product marketability.

• Assist in product and food photography shoots, providing creative direction and ensuring visual assets meet design standards for campaigns and product listings.

• Participate actively in design reviews, providing constructive feedback and incorporating suggestions to elevate the quality of visual outputs.

• Conduct thorough proofreading and final review of various printed and digital materials to ensure accuracy, consistency, and adherence to brand standards.

📝 Enhancement Note: The responsibilities are standard for a graphic designer. To align with a GTM operations lens, emphasis is placed on how these design tasks directly support sales enablement, product launch readiness, and brand consistency across all customer touchpoints.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 4 years of professional experience in graphic design, with a strong emphasis on print and digital production.

Required Skills:

• Extensive proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat) for all design and production tasks.

• Strong command of color theory, design principles, and layout composition to create visually impactful and effective designs.

• Demonstrated skill in packaging design, print collateral creation, and digital asset development for various platforms.

• Excellent writing and copywriting skills for composing clear, concise, and persuasive product descriptions and marketing copy.

• Keen attention to detail and exceptional proofreading abilities to ensure all materials are error-free and brand-compliant.

• Experience utilizing Artificial Intelligence (AI) tools in the design process, demonstrating an aptitude for leveraging new technologies for efficiency and creativity.

• Strong organizational skills to manage multiple projects, deadlines, and assets effectively.

Preferred Skills:

• Experience with food photography styling or art direction.

• Familiarity with project management software for tracking design workflows.

• Basic understanding of UI/UX principles for digital asset optimization.

📝 Enhancement Note: The "extensive experience using artificial intelligence (AI)" is a unique requirement. This is interpreted as a need for a designer who is proactive in exploring and integrating AI tools for tasks like image generation, content ideation, or workflow automation, aligning with modern GTM efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 4 years of professional design work, with a strong emphasis on packaging, print collateral, and digital assets.

• The portfolio should clearly demonstrate expertise in Adobe Creative Suite and its application in creating high-quality visual content.

• Include case studies or examples that highlight the design process from concept to final production, with a focus on problem-solving and achieving specific design objectives.

• Showcase examples of digital illustrations, mock-ups, and contributions to product photography or branding initiatives.

Process Documentation:

• Ability to articulate the design process, including concept development, iteration, feedback incorporation, and final production.

• Documentation of experience with prepress workflows, file preparation for print, and digital asset management best practices.

• Examples of how design processes were optimized for efficiency or to meet specific GTM objectives (e.g., faster product launch cycles, improved campaign performance).

📝 Enhancement Note: For a creative role with GTM implications, the portfolio is crucial. This section details what a strong operations-aligned portfolio for a graphic designer should contain, focusing on demonstrable impact and process.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Insurance coverage.

• Dental Insurance for complete oral care.

• Vision Insurance for eye health.

• Paid Time Off (PTO) for work-life balance and personal needs.

• 401(k) Retirement Savings Plan to secure future financial goals.

Working Hours:

• Standard full-time, office-based position, typically 40 hours per week.

• Occasional flexibility may be required to meet project deadlines or support time-sensitive GTM activities.

📝 Enhancement Note: Salary range is an estimation based on general market data for the specified role and location. Specific compensation will be determined by the employer. The benefits are directly extracted from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (Consumer Goods, Appliances). National Presto Industries has a long-standing history in manufacturing, producing a wide range of consumer products. This industry context implies a focus on product quality, reliability, and market competitiveness, where visual branding plays a key role in consumer purchasing decisions.

Company Size: The company is likely of a medium to large size within the manufacturing sector, indicated by the structured departments and benefits package. For operations professionals, this often means established processes but also opportunities for impact within defined frameworks.

Founded: National Presto Industries has a significant history, suggesting a stable work environment with established operational procedures and a deep understanding of its market. This longevity can translate into a culture that values experience and tradition, while also adapting to modern marketing and design trends.

Team Structure:

• The Graphic Designer will be part of the advertising and sales teams, indicating a close alignment with Go-To-Market (GTM) functions.

• This structure suggests regular interaction with sales managers, marketing specialists, and potentially product development teams.

Methodology:

• Design reviews are a key part of the process, emphasizing quality control and collaborative improvement.

• The role involves both creative concept development and practical production, requiring a blend of strategic thinking and execution.

• A strong emphasis on brand consistency and adherence to established guidelines is expected across all visual outputs.

Company Website: https://www.gopresto.com/

📝 Enhancement Note: The company description emphasizes its manufacturing roots and diverse product lines. This context is vital for a designer to understand how their visual contributions directly support product sales and brand recognition in a competitive consumer goods market.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor within the creative/marketing function, with a focus on execution and direct support of GTM activities. It requires a solid foundation in design principles and production workflows, with opportunities to influence visual strategy.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Advertising Manager, who oversees the GTM communication strategies. This provides direct exposure to marketing leadership and strategic decision-making.

Operations Impact: The Graphic Designer's work directly impacts the market's perception of National Presto Industries' products. Effective visual content can boost sales, enhance brand loyalty, and streamline the customer's understanding of products through clear instruction manuals and appealing packaging. Their role is crucial in translating product value into compelling visual narratives.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design areas such as advanced packaging design, digital illustration for complex products, or AI-driven design workflows.

• Leadership Potential: Transition into a Senior Graphic Designer role, taking on more complex projects, mentoring junior designers, or leading design aspects of major product launches.

• Marketing Strategy: Develop a stronger understanding of marketing and sales strategies, potentially leading to a move into a Marketing Specialist or Brand Manager role with a focus on visual communications.

• Cross-Functional Expertise: Gain broader experience in product development or advertising, leveraging design skills in a more strategic GTM capacity.

📝 Enhancement Note: The growth opportunities focus on how a designer can leverage their role within a manufacturing GTM context to advance their career, emphasizing strategic impact and skill development beyond core design tasks.

🌐 Work Environment

Office Type: This is an office-based position within a manufacturing company. The environment is described as collaborative and involves regular interaction with multiple departments.

Office Location(s): The primary work location is at 3925 N Hastings Way, Eau Claire, WI 54703-0485. This is an on-site role.

Workspace Context:

• Extensive computer use is expected, requiring a comfortable and ergonomically sound workstation.

• The collaborative nature of the office suggests opportunities for in-person brainstorming, design reviews, and team meetings.

• Access to necessary design software (Adobe Creative Suite) and potentially photography equipment or studio space for mock-ups and product shoots.

Work Schedule:

• Standard 40-hour work week. While the role is office-based, there might be occasional requirements for flexibility to meet critical project deadlines or support urgent GTM initiatives, which is common in fast-paced marketing environments.

📝 Enhancement Note: The on-site, collaborative office environment is highlighted, emphasizing the need for strong interpersonal skills and the ability to work effectively in a team setting, which is crucial for GTM success.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative capabilities. Applicants are encouraged to submit work samples.

• Technical Assessment: A potential design challenge or portfolio review session focusing on problem-solving, creative execution, and proficiency with design tools. This may involve discussing past projects and design choices.

• Behavioral & Cultural Fit: Interviews with hiring managers and team members to evaluate communication skills, collaboration style, attention to detail, and alignment with company values.

• Final Interview: Discussion with senior leadership to confirm fit and discuss role expectations, compensation, and benefits.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your experience in packaging, print, and digital design.

• Showcase Process: For each project, briefly outline the brief, your role, the design process (ideation, sketches, revisions), key challenges, and the final outcome.

• Quantify Impact: If possible, include metrics or anecdotal evidence of how your designs contributed to GTM success (e.g., increased sales, improved brand recognition, clearer instructions).

• Highlight AI Usage: If you've used AI tools, be prepared to explain how they enhanced your workflow or creative output.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether digital or physical.

Challenge Preparation:

• Be prepared to discuss your design process and rationale for creative decisions.

• Familiarize yourself with National Presto Industries' current branding and product lines.

• Practice articulating how your design skills can support their GTM objectives and sales strategies.

• Be ready to discuss your experience with AI tools and how you see them evolving in graphic design.

📝 Enhancement Note: The application process emphasizes the portfolio heavily. Tips are tailored to highlight how a designer can demonstrate GTM impact and operational efficiency through their work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency across Photoshop, Illustrator, InDesign, and Acrobat for all design and production tasks.

• AI Design Tools: Experience with AI-powered design software (e.g., Midjourney, DALL-E, Adobe Firefly, or similar) for ideation, asset generation, or workflow enhancement.

• Prepress Software: Familiarity with tools and processes for preparing files for commercial printing.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts engagement metrics (website traffic, social media interaction, click-through rates) is beneficial.

CRM & Automation:

• No direct CRM or automation tool requirements are specified, but an understanding of how design assets are used within marketing automation platforms or CRM systems for campaigns would be advantageous.

📝 Enhancement Note: The explicit mention of AI tools is a key differentiator. The emphasis is on practical application of these tools within a design workflow to enhance efficiency and creativity for GTM efforts.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging novel design solutions that capture attention and communicate effectively.

• Collaboration: Working seamlessly with advertising, sales, and other departments to achieve shared GTM goals.

• Quality & Precision: Maintaining high standards in design execution, proofreading, and production to ensure brand integrity.

• Efficiency: Utilizing tools and processes, including AI, to deliver high-quality work within project timelines.

• Customer Focus: Designing visuals that resonate with target audiences and drive purchasing decisions.

Collaboration Style:

• Expect a team-oriented environment where ideas are shared and constructive feedback is common.

• Close partnership with sales and advertising teams to ensure design aligns with marketing strategies and product messaging.

• Open communication channels to clarify project briefs, discuss design concepts, and manage revisions efficiently.

📝 Enhancement Note: The culture and values are framed to highlight how a designer's work contributes to the broader operational objectives of the company, emphasizing collaboration and efficiency in GTM activities.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: Maintaining a fresh and innovative design approach while strictly adhering to established brand guidelines and product requirements.

• Managing Multiple Stakeholder Demands: Effectively prioritizing and delivering design solutions for various departments (sales, advertising, product development) with potentially competing needs.

• Integrating AI Seamlessly: Exploring and implementing AI tools in a way that enhances, rather than replaces, human creativity and strategic design thinking, ensuring ethical and effective use.

• Staying Current with Design Trends and Technologies: Continuously learning and adapting to new design software, techniques, and AI advancements to keep National Presto Industries' visual communications modern and competitive.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design and AI software.

• GTM Strategy Workshops: Learning more about marketing, sales enablement, and product launch processes to better align design contributions with business objectives.

• Industry Conferences: Attending design or marketing technology conferences to stay abreast of industry trends and network with professionals.

• Mentorship: Potential for mentorship from senior marketing or design leaders within National Presto Industries.

📝 Enhancement Note: Challenges are framed to include the integration of AI, a key requirement, and how it can be a growth opportunity for the designer.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you ensure both were met?" (Focus on process, problem-solving, and outcome)

• "How have you used AI tools in your design process, and what was the impact on efficiency or creativity?" (Prepare specific examples of AI tool usage and its benefits)

Company & Culture Questions:

• "What do you know about National Presto Industries and our product lines?" (Research the company's history, products, and recent marketing efforts)

• "How do you approach collaboration with non-design teams, such as sales and product development?" (Highlight communication skills and understanding of GTM objectives)

Portfolio Presentation Strategy:

• Tell a Story: For each project, clearly articulate the problem, your solution (design choices), and the results.

• Highlight Impact: Explain how your designs contributed to business goals, such as increasing product appeal or improving clarity for consumers.

• Showcase Versatility: Present a range of work, including packaging, print, and digital assets, to demonstrate your breadth of skills.

• Be Ready for Technical Questions: Prepare to discuss your software proficiency and design techniques.

• Demonstrate AI Integration: If applicable, clearly explain your use of AI tools and their contribution to the project's success.

📝 Enhancement Note: Interview questions are designed to probe the candidate's understanding of GTM context, AI integration, and their ability to articulate their design process and impact.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the recruiting.paylocity.com portal.

• Customize Your Resume: Tailor your resume to highlight your 4+ years of experience in print and digital design, specifically mentioning packaging, prepress, and AI tool usage. Quantify achievements where possible.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases relevant work (packaging, print, digital assets), and includes clear case studies detailing your process and impact. Be ready to discuss AI integration.

• Research National Presto Industries: Familiarize yourself with their products, brand aesthetic, and recent marketing campaigns to demonstrate genuine interest and suitability.

• Practice Your Pitch: Be ready to articulate your design philosophy, your experience with AI, and how your skills will directly support National Presto Industries' GTM objectives during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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