Graphic Designer at Mindly

📍 Job Overview

Job Title: Graphic Designer

Company: Mindly

Location: Ukraine

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-26

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

Develop compelling visual assets for high-impact performance marketing campaigns across Meta, Google, and TikTok platforms.
Collaborate closely with User Acquisition (UA) specialists, creative producers, and data analysts to drive creative strategy and performance optimization.
Analyze creative performance metrics, identify trends, and translate insights into actionable hypotheses for continuous improvement.
Contribute to the rapid growth of a leading HealthTech product by conceptualizing and executing innovative design solutions.

📝 Enhancement Note: This role is positioned within a fast-growing, profitable HealthTech company, emphasizing the need for a designer who can contribute to growth marketing efforts. The focus on performance marketing and data analysis suggests a strong integration with revenue operations and marketing operations functions, requiring a data-informed approach to creative development.

📈 Primary Responsibilities

Design and produce a high volume of ad creatives for performance marketing campaigns across key digital channels including Meta (Facebook/Instagram), Google Ads, and TikTok.
Collaborate cross-functionally with UA specialists, creative producers, and analysts to brainstorm campaign concepts, refine creative hypotheses, and interpret campaign performance data.
Conduct thorough competitor analysis and market trend research, translating findings into actionable design strategies and creative concepts tailored to target audiences in Tier-1 markets.
Proactively research and test new design solutions, creative concepts, and visual styles to maintain a competitive edge and drive engagement.
Utilize graphic design and motion design tools to independently create a variety of visual assets, ensuring brand consistency and adherence to platform best practices.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data-driven decision-making and iterative creative development, which are core tenets of effective marketing operations. The expectation to analyze performance and collaborate with analysts indicates a need for understanding marketing metrics and their impact on ROI.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio and proven experience in graphic and motion design are paramount. A background in Graphic Design, Digital Media, Visual Communications, or a related field is advantageous.

Experience: Minimum of 2 years of professional experience as a Marketing Designer or Graphic Designer, with a demonstrable track record in digital advertising creative production.

Required Skills:

Proven experience creating effective ad creatives for digital performance marketing channels (Meta, Google, TikTok).
Advanced proficiency in industry-standard graphic design software: Adobe Photoshop, Adobe Illustrator, and Figma.
Solid experience with motion design tools such as After Effects and Adobe Premiere Pro for creating dynamic visual content.
Ability to analyze creative performance data, draw insights, and formulate hypotheses for A/B testing and optimization.
Strong portfolio showcasing a range of creative projects, visual problem-solving, and successful ad campaign assets.

Preferred Skills:

Experience in the HealthTech sector or with subscription-based digital products.
Familiarity with A/B testing methodologies and tools for creative optimization.
Understanding of user acquisition (UA) strategies and performance marketing funnels.
Basic knowledge of video editing and storytelling for short-form video ads.
Experience working in a fast-paced, remote, product-driven company environment.

📝 Enhancement Note: The requirement for analyzing creative performance and generating hypotheses points towards a need for a candidate who understands the connection between creative execution and business outcomes, a key characteristic for roles supporting revenue operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio demonstrating a minimum of 2 years of experience in marketing graphic design, with a focus on digital ad creatives.
Examples of successful ad campaigns across platforms like Meta, Google, and TikTok, showcasing creative versatility and platform-specific adaptations.
Case studies or project examples that highlight your process for analyzing creative performance and implementing improvements based on data insights.
Visual assets created using Photoshop, Illustrator, and Figma, demonstrating technical proficiency and design quality.

Process Documentation:

Demonstrate your process for translating marketing briefs and performance data into compelling visual creative concepts.
Outline your approach to collaborating with cross-functional teams (UA, analysts, producers) on creative development and iteration.
Showcase examples of how you have analyzed creative performance metrics and used these insights to refine designs for better results.
Provide documentation or examples of how you approach competitor analysis and market trend integration into creative work.

📝 Enhancement Note: The emphasis on a portfolio with performance analysis and improvement examples is critical. This indicates that candidates will be evaluated not just on aesthetic quality but on their ability to contribute directly to marketing effectiveness and revenue generation through their design work.

💵 Compensation & Benefits

Salary Range: Given the role is fully remote in Ukraine and requires 2-5 years of experience, a competitive salary range for a Marketing Graphic Designer would typically fall between €15,000 - €25,000 annually (approximately 600,000 - 1,000,000 UAH, depending on exchange rates). This estimate is based on regional salary benchmarks for experienced designers in the Ukrainian tech market, considering the company's rapid growth and profitability, and the demand for specialized marketing design skills.

Benefits:

20 paid vacation days per year, providing ample opportunity for rest and rejuvenation.
Complimentary therapy sessions with Mindly psychologists for both the employee and their partner, emphasizing mental well-being.
Flexible days off, offering adaptability and work-life balance.
Competitive salary commensurate with experience and contribution.
Opportunity to work with a fast-growing, profitable product company and be part of its success story.
Access to a strong team of high-performing individuals ("A-players").
Opportunity to receive therapy through the Mindly platform.

Working Hours: The role is full-time, typically around 40 hours per week. While remote, it's ideally suited for candidates within CET or EET time zones to facilitate collaboration with the core team. Flexibility may be offered, but consistent availability for team syncs and campaign responsiveness is expected.

📝 Enhancement Note: The salary range estimation is based on current market data for Ukraine, factoring in the experience level and the specialized nature of marketing design within a high-growth tech company. The benefits package highlights a strong focus on employee well-being, which is a significant draw for talent in the current market.

🎯 Team & Company Context

🏢 Company Culture

Industry: HealthTech, specifically operating a marketplace for psychologists and clients, with a strong focus on mental wellness. This niche positions Mindly at the intersection of healthcare, technology, and e-commerce.

Company Size: Mindly is experiencing rapid growth, indicated by its profitability and expansion into over 40 countries. While specific employee numbers aren't provided, the description suggests a dynamic, scaling organization with a core team of high performers.

Founded: The company's founding date is not explicitly mentioned, but articles suggest significant growth and investment in early 2024, indicating it's a relatively young but rapidly scaling entity.

Team Structure:

The growth team, including this role, operates collaboratively, with an emphasis on shared impact and decision-making. This suggests a relatively flat hierarchy within the growth function.
The Graphic Designer will report to the CMO, Masha, and work closely with UA specialists, a creative producer, and data analysts.

Methodology:

Data-Driven Growth: A core methodology involves analyzing creative performance and market trends to inform design decisions and campaign strategies.
Agile Ideation: The team collaborates to brainstorm, test, and scale new ideas rapidly, fostering an environment of continuous experimentation.
Iterative Improvement: A strong focus on analyzing results and iterating on designs to optimize for engagement and conversion.

Company Website: https://mindlyspace.com/

📝 Enhancement Note: The company culture is described as highly collaborative, fast-paced, and results-oriented, typical of successful startups and scale-ups. The emphasis on "A-players" and shared impact suggests a high-performance environment where individual contributions are valued and directly linked to company success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Specialist/Mid-Level Marketing Graphic Designer. It requires independent execution of design tasks for performance marketing while also demanding analytical thinking and collaborative strategy development. The role is crucial for the "growth engine" of the company.

Reporting Structure: The Graphic Designer reports directly to the CMO, Masha. This provides direct exposure to marketing strategy and leadership, offering a clear line of sight into how creative work impacts business objectives.

Operations Impact: The designer's work directly influences user acquisition and revenue growth by creating high-performing ad creatives. Success in this role contributes to scaling marketing campaigns efficiently, which is a direct driver of business expansion and profitability.

Growth Opportunities:

Skill Specialization: Deepen expertise in performance marketing creative design, A/B testing methodologies, and potentially expand into related areas like motion graphics or basic video editing for ads.
Strategic Contribution: Progress from executing creative briefs to proactively contributing to creative strategy, hypothesis generation, and campaign planning based on data insights.
Leadership Potential: With proven success and a strategic mindset, potential to move into a Senior Graphic Designer role, lead creative projects, or even transition into a Creative Producer or Marketing Manager role within the growth team.
Industry Exposure: Gain significant experience in the rapidly growing HealthTech sector and international market dynamics.

📝 Enhancement Note: The role offers a clear path for growth from execution to strategic contribution within the marketing operations framework. The direct reporting line to the CMO and the emphasis on data-driven improvement are significant factors for career development in this space.

🌐 Work Environment

Office Type: The company operates a hybrid model, offering remote work as the primary option, with physical offices available in Kyiv, Lviv, Vinnytsia (Ukraine), and Warsaw (Poland). This provides flexibility for employees to choose their preferred work setup.

Office Location(s): While remote, the company has physical presence in major Ukrainian cities (Kyiv, Lviv, Vinnytsia) and Warsaw, Poland. This suggests potential for informal meetups or co-working opportunities if desired and geographically feasible.

Workspace Context:

Remote-First Flexibility: Employees can work from anywhere, provided they are within CET or EET time zones for optimal collaboration. This requires self-discipline and strong organizational skills.
Collaborative Digital Space: The work environment is digitally enabled, requiring proficiency with online collaboration tools and effective communication in a remote setting.
Performance-Oriented: The emphasis on "A-players" and impact suggests a work environment driven by results, accountability, and continuous improvement.

Work Schedule: Full-time, approximately 40 hours per week. While remote, the ideal candidate is located in CET or EET time zones to ensure seamless collaboration with the existing team members and CMO. This facilitates participation in real-time brainstorming and feedback sessions crucial for performance marketing.

📝 Enhancement Note: The hybrid and remote-friendly nature of the work environment, combined with the specific time zone recommendation, indicates a company that values flexibility while maintaining the need for synchronized team efforts in a fast-paced growth setting.

📄 Application & Portfolio Review Process

Interview Process:

Screening Interview: An initial conversation to assess basic qualifications, experience, and cultural fit. Be prepared to discuss your general design background and interest in Mindly.
Test Task: A practical assignment designed to evaluate your creative skills, ability to interpret briefs, and proficiency with design tools. This task will likely involve creating ad creatives based on specific marketing objectives.
Interview with CMO (Masha): A deeper dive into your creative strategy, performance analysis capabilities, and understanding of marketing funnels. Be ready to discuss your portfolio and how your work drives results.
Interview with Co-founders: A final discussion to assess strategic alignment, cultural fit, and long-term potential within the company. This is an opportunity to ask high-level questions about the company's vision.
Offer: Successful candidates will receive a job offer.

Portfolio Review Tips:

Curate for Performance: Select portfolio pieces that specifically showcase your experience with digital ad creatives and performance marketing. Highlight campaigns that achieved measurable results.
Showcase Process: For selected projects, briefly explain your design process, including how you analyzed briefs, brainstormed ideas, iterated based on feedback, and used data to inform your decisions.
Quantify Impact: Whenever possible, include metrics or qualitative results (e.g., "increased CTR by X%", "improved engagement rates", "successful A/B test iterations").
Demonstrate Tool Proficiency: Ensure your portfolio visually represents your skills in Photoshop, Illustrator, Figma, and motion design tools.
Tailor to Mindly: If possible, include a speculative creative concept or two for Mindly's platform, demonstrating your understanding of their brand and target audience.

Challenge Preparation:

Anticipate a test task that requires you to design ad creatives for a specific marketing goal for Mindly.
Be prepared to articulate your design choices, rationale, and how your creatives align with performance objectives.
Practice explaining your creative process clearly and concisely, focusing on problem-solving and efficiency.
Research Mindly's current marketing efforts and competitor creatives to inform your approach and discussion.

📝 Enhancement Note: The interview process is structured to evaluate both creative execution and strategic thinking, with a strong emphasis on performance marketing and data analysis. The portfolio review is crucial, so candidates must be ready to demonstrate tangible results and a data-informed approach to design.

🛠 Tools & Technology Stack

Primary Tools:

Graphic Design Suite: Adobe Creative Cloud (Photoshop, Illustrator) – essential for creating high-quality visual assets.
UI/UX Design Tool: Figma – increasingly important for collaborative design, prototyping, and asset handoff.
Motion Design Software: Adobe After Effects, Adobe Premiere Pro – critical for creating dynamic ad creatives and video content.

Analytics & Reporting:

Familiarity with analytics platforms (e.g., Meta Ads Manager, Google Analytics, TikTok Ads Manager) to understand creative performance metrics.

CRM & Automation:

While not directly a CRM role, an understanding of how creatives are deployed within marketing automation platforms or ad platforms is beneficial.
Experience with project management tools (e.g., Asana, Trello, Jira) for managing creative workflows and deadlines.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is a baseline requirement. Experience with motion design tools is also critical given the nature of digital advertising. Understanding how to interpret data from ad platforms is key to the performance-driven aspect of the role.

👥 Team Culture & Values

Operations Values:

Honesty and Openness: Emphasized as a core value, encouraging direct and truthful communication within the team and with stakeholders. This translates to transparent feedback on creative performance and design choices.
Empathy and Understanding: Fostering a supportive environment where team members treat each other with respect, crucial for collaborative problem-solving and constructive criticism in a remote setting.
Data-Driven Approach: Implicitly valued through the focus on analyzing creative performance and iterating based on insights, aligning with broader operations principles of measurement and optimization.
Impact and Ownership: The culture encourages every team member to have an impact and take part in key decisions, promoting a sense of ownership over their work and its contribution to company growth.

Collaboration Style:

Cross-functional Integration: Strong emphasis on working closely with UA specialists, creative producers, and analysts, breaking down silos between design and marketing operations.
Agile & Iterative: A culture that embraces rapid idea generation, testing, and continuous improvement, requiring designers to be adaptable and responsive.
Proactive Contribution: Team members are encouraged to be more than "executors," actively contributing ideas, hypotheses, and solutions, fostering a proactive and innovative environment.

📝 Enhancement Note: The company values are rooted in transparency, empathy, and a collective drive for success. This translates into a collaborative and high-performance work environment where designers are empowered to contribute strategically and are expected to communicate openly about their work and its impact.

⚡ Challenges & Growth Opportunities

Challenges:

High Volume Creative Production: The need to create a consistent stream of ad creatives for multiple platforms requires efficient workflows and strong time management.
Data Interpretation & Application: Translating complex performance data into actionable design improvements can be challenging, requiring analytical skills beyond traditional design.
Rapid Iteration & Adaptation: The fast-paced nature of digital marketing and A/B testing demands agility and the ability to quickly adapt designs based on performance feedback.
Remote Collaboration: Maintaining effective communication and creative synergy within a remote team requires proactive engagement and clear articulation of ideas.

Learning & Development Opportunities:

Performance Creative Specialization: Deepen expertise in designing creatives that demonstrably drive user acquisition and revenue through continuous A/B testing and data analysis.
Cross-functional Acumen: Develop a strong understanding of performance marketing strategies, UA funnels, and data analytics through close collaboration with specialists.
Industry Trend Mastery: Stay ahead of emerging design trends and platform best practices in the dynamic HealthTech and digital advertising landscape.
Strategic Design Thinking: Evolve from a creative executor to a strategic partner, contributing to the ideation and planning phases of marketing campaigns.

📝 Enhancement Note: The role presents opportunities to excel in the specialized field of performance marketing creative design, a high-demand skill set. Overcoming challenges will lead to significant professional growth in data-informed creative strategy and cross-functional collaboration within a rapidly scaling tech company.

💡 Interview Preparation

Strategy Questions:

"Describe a time you analyzed the performance of your ad creatives and what changes you made based on the data. What were the results?" (Focus on your process, data interpretation, and impact.)
"How do you approach brainstorming new creative concepts for a performance marketing campaign? What sources do you draw inspiration from?" (Highlight your ideation process and understanding of target audiences.)

Company & Culture Questions:

"Why are you interested in Mindly and our mission in HealthTech?" (Research Mindly's services, market position, and values.)
"How do you handle constructive criticism on your designs, especially in a fast-paced, remote environment?" (Showcase your openness to feedback and collaborative spirit.)

Portfolio Presentation Strategy:

Structure for Impact: Organize your portfolio to lead with your strongest performance marketing case studies.
Tell a Story: For each key project, explain the challenge, your approach (including data insights), the creative solution, and the outcome/results.
Highlight Key Tools: Be ready to briefly discuss your proficiency with Photoshop, Illustrator, Figma, and After Effects within the context of your portfolio pieces.
Engage and Discuss: Be prepared for interactive discussions about your work, demonstrating not just what you've done, but why and how it achieved its goals.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of strong design skills, analytical capabilities, and a collaborative, results-oriented mindset. Be ready to discuss specific examples that showcase your impact on marketing performance.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on Ashby.
Customize Your Resume: Tailor your resume to highlight experience with performance marketing creatives, specific ad platforms (Meta, Google, TikTok), and proficiency in design tools (Photoshop, Illustrator, Figma, After Effects). Quantify achievements where possible (e.g., "Designed 50+ ad creatives weekly," "Contributed to campaigns with X% CTR").
Prepare Your Portfolio: Ensure your portfolio is easily accessible, well-organized, and features your strongest work relevant to digital ad creatives and performance marketing. Include brief descriptions of your process and results for each piece.
Research Mindly: Familiarize yourself with Mindly's product, target audience, current marketing efforts, and company values. This will be crucial for tailoring your responses and demonstrating genuine interest.
Practice Your Pitch: Be ready to articulate your experience, design philosophy, and how you can contribute to Mindly's growth during the screening and subsequent interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer