Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Mastronardi Produce

Location: Kingsville, ON, Canada

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: May 27, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in providing critical internal creative support to all Mastronardi Produce facilities and departments, ensuring brand consistency and effective communication.

• The Graphic Designer will be accountable for the meticulous proofing and circulation of creative assets, managing the approval workflow to maintain project timelines.

• The position involves supporting consumer-facing and packaging creative initiatives, contributing to the visual identity and market appeal of SUNSET® brand products.

• Responsibilities extend to assisting with in-house photography needs, capturing high-quality visuals that align with brand standards and marketing campaigns.

• The core function includes the creation and assembly of compelling images and graphics tailored for diverse media platforms, including web, mobile, and print.

📝 Enhancement Note: While the title is "Graphic Designer," the emphasis on internal creative support, proofing, circulation for approvals, and supporting packaging creative suggests a strong operational component. This role requires not just creative execution but also process management within the marketing function, aligning it with operations principles. The mention of "marketing communications and branding" indicates a need for strategic visual execution that supports GTM efforts.

📈 Primary Responsibilities

• Spearhead the creation and delivery of internal creative assets, ensuring all departments and facilities receive high-quality, brand-aligned visual materials.

• Manage the end-to-end proofing process for all creative projects, coordinating with stakeholders to gather feedback and secure necessary approvals before final asset distribution.

• Collaborate with the marketing team to develop and refine consumer-facing creative, including digital assets, social media content, and promotional materials.

• Support packaging design initiatives by providing graphic elements, ensuring visual coherence with product branding and regulatory requirements.

• Execute in-house photography tasks, including setting up shoots, capturing product and lifestyle imagery, and post-production editing to meet project specifications.

• Design and produce a wide range of graphics and visual content optimized for various media channels, including websites, social platforms, email campaigns, and print collateral.

• Maintain a centralized library of creative assets, ensuring easy access and version control for all internal users.

• Stay abreast of design trends, industry best practices, and emerging technologies to continuously enhance the visual output and creative strategies.

• Contribute to the development and enforcement of brand guidelines, ensuring all creative outputs adhere to Mastronardi Produce's established visual identity.

📝 Enhancement Note: The responsibilities highlight a need for process adherence (proofing, circulation, approvals) and asset management, which are critical operational functions within a marketing department. The role requires balancing creative output with systematic workflow management.

🎓 Skills & Qualifications

Education: University degree required, preferably in Creative Design, Marketing, or Visual Arts.

Experience: Minimum 3-5 years of experience in creative design, marketing communications, and branding required.

Required Skills:

• Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.) for graphic creation and manipulation.

• Expertise in illustration techniques and digital art creation.

• Skilled in photography, including setup, shooting, and post-production editing.

• Proficient in video editing software, enabling dynamic visual content creation.

• Mastery of Microsoft Office Suite (Word, PowerPoint, Excel) for documentation, presentations, and internal communications.

• Strong foundation in marketing communications principles and brand strategy development.

• Demonstrated experience in branding, including the creation and maintenance of brand assets.

• Excellent communication and interpersonal skills, with the ability to articulate creative concepts and gather feedback effectively.

Preferred Skills:

• Experience in web development technologies (HTML, CSS, JavaScript) is beneficial.

• Knowledge of UX/UI principles for digital design.

• Familiarity with project management tools for workflow tracking.

• Experience in the agriculture or food & beverage industry.

📝 Enhancement Note: The requirement for a degree in Creative Design, Marketing, or Visual Arts, coupled with 3-5 years of experience in marketing communications and branding, positions this as a mid-level role. The emphasis on Adobe CC Suite, illustration, photography, and video editing underscores the technical creative demands, while the mention of "marketing communications and branding" points to a strategic operational aspect of visual GTM strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of creative projects demonstrating proficiency across various media (print, digital, packaging).

• Include case studies that highlight the impact of design solutions on marketing objectives or brand perception.

• Present examples of brand guideline application and consistency across multiple touchpoints.

• Demonstrate experience in managing creative assets and adhering to project approval workflows.

Process Documentation:

• Provide examples of workflow management for creative projects, including stages from concept to final delivery.

• Illustrate how creative concepts were translated into final assets, detailing any revision or approval processes.

• Showcase experience in organizing and archiving digital assets for easy retrieval and reuse.

• Detail any involvement in establishing or adhering to brand style guides and creative briefs.

📝 Enhancement Note: For a role involving internal support and approval processes, a portfolio should not only display creative output but also demonstrate an understanding of workflow management, asset organization, and stakeholder collaboration, reflecting operational efficiency in a creative context.

💵 Compensation & Benefits

Salary Range: $55,000 - $75,000 CAD per year (commensurate with experience).

Benefits:

• Comprehensive health and dental insurance plans.

• Pension or retirement savings plan options.

• Paid time off, including vacation days, sick leave, and statutory holidays.

• Opportunities for professional development and ongoing training in design software and marketing trends.

• Employee assistance programs for well-being support.

• Potential for performance-based bonuses or incentives.

• Employee discounts on Mastronardi Produce products.

Working Hours: 40 hours per week, typically within standard business hours (e.g., Monday to Friday, 8:00 AM to 5:00 PM), with potential for occasional flexibility to meet project deadlines.

📝 Enhancement Note: The salary range of $55,000 - $75,000 CAD for a Graphic Designer with 3-5 years of experience in Kingsville, Ontario, aligns with industry benchmarks for mid-level creative roles in Canada. This estimation is based on regional salary data for similar positions and the specified experience level. Benefits are typical for full-time roles in established companies, supporting employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Agriculture (Greenhouse Vegetable Production)

Company Size: Large (Likely 500+ employees based on "leading greenhouse vegetable company on the continent" and global presence)

Founded: Over 65 years ago, indicating a long history of stability and growth.

Team Structure:

• The Graphic Designer will be part of the innovative Marketing Team, suggesting a collaborative and forward-thinking environment.

• The role provides support to "all facilities and departments," implying cross-functional interaction with operations, sales, and potentially R&D.

Methodology:

• Mastronardi Produce emphasizes "PRIDE values: Passion, Respect, Innovation, Drive, Excellence," which shapes their operational approach and employee interactions.

• The company's mission to "inspire healthy living through WOW flavor experiences" suggests a focus on quality, consumer satisfaction, and continuous product improvement.

• Innovation is a key driver, as evidenced by their pioneering role in the commercial greenhouse industry and constant boundary-pushing.

Company Website: sunsetgrown.com (derived from domain)

📝 Enhancement Note: Mastronardi Produce's longevity and leadership in the greenhouse industry suggest a stable yet dynamic work environment. The PRIDE values are central to their culture, implying a focus on employee engagement, high performance, and a commitment to excellence in all aspects of their operations, including marketing and design.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is focused on executing creative tasks and managing internal workflows, serving as a key support function for the broader marketing and GTM strategies. It requires a blend of creative talent and operational diligence in managing asset delivery and approvals.

Reporting Structure: Likely reports to a Marketing Manager or Creative Lead within the Marketing Department. This position will interact with various department heads and teams across the organization for creative requests and approvals.

Operations Impact: The Graphic Designer's role directly impacts the company's internal brand consistency and external market perception. By creating effective visual communications for internal departments and supporting consumer packaging, this role contributes to brand strength, operational efficiency (through clear internal assets), and ultimately, sales performance by enhancing product appeal and marketing campaign effectiveness.

Growth Opportunities:

• Specialization: Potential to specialize in packaging design, digital marketing assets, or photography, deepening expertise in a specific area.

• Leadership: Advancement to a Senior Graphic Designer or Art Director role, managing projects and potentially leading a small creative team.

• Cross-functional Movement: Opportunities to move into broader marketing roles, leveraging design skills within content creation, digital marketing, or brand management.

• Skill Development: Access to training for advanced design techniques, new software, or emerging media formats, keeping skills current and valuable.

📝 Enhancement Note: The growth path for a Graphic Designer at Mastronardi Produce likely involves deepening creative expertise or moving into roles with greater strategic or managerial responsibility within the marketing function, supporting the company's GTM and operational objectives.

🌐 Work Environment

Office Type: Typical office environment within the company's Headquarters in Kingsville, ON. This suggests a professional, corporate setting conducive to focused work and collaboration.

Office Location(s): Kingsville, Ontario, Canada. This location is Mastronardi Produce's headquarters, implying a central hub for administrative and marketing operations.

Workspace Context:

• The workspace is described as a "typical office environment," suggesting dedicated desk space equipped with necessary design tools and software.

• Collaboration is expected with the Marketing Team and other departments, indicating opportunities for team-based projects and idea exchange.

• Access to necessary technology and creative software (Adobe CC Suite, Microsoft Office) is a given, supporting efficient design execution.

Work Schedule: Standard 40-hour work week, typically Monday to Friday. While generally adhering to business hours, flexibility may be required to meet critical project deadlines, especially concerning product launches or marketing campaigns.

📝 Enhancement Note: The "typical office environment" implies a structured setting where creative work is integrated with broader business operations. This environment supports focused design tasks while facilitating necessary interactions with internal stakeholders.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative output.

• First Interview: Typically with the hiring manager or HR, focusing on experience, skills, and cultural fit. Expect questions about your design process, how you handle feedback, and your experience with brand consistency.

• Creative Assessment/Test: A practical exercise or design challenge to evaluate your skills in action. This could involve creating a sample graphic for a specific campaign or revising an existing asset.

• Second Interview: May involve meeting with other marketing team members or department heads to discuss collaboration and strategic alignment.

• Final Interview: Potentially with senior leadership to confirm fit and discuss the role's impact.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize work that demonstrates experience with branding, packaging, internal communications, or digital media.

• Showcase Process: For each project, briefly explain the brief, your creative process, the software used, and the outcome or impact. Highlight how you managed approvals and feedback.

• Highlight Internal/Brand Work: If you have experience creating assets for internal use or strictly adhering to brand guidelines, emphasize this.

• Quantify Impact: Where possible, include metrics or results that demonstrate the effectiveness of your design (e.g., improved engagement, successful campaign execution).

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A digital portfolio (website or PDF) is standard.

Challenge Preparation:

• Understand the Brand: Thoroughly research Mastronardi Produce, their SUNSET® brand, their target audience, and their competitors.

• Analyze Current Assets: Review their website, social media, and product packaging to understand their existing visual style and identify potential areas for improvement or alignment.

• Practice Brevity: Be prepared to present your portfolio and design rationale concisely and effectively within a limited timeframe.

• Focus on Operations: For any challenge, think about how your design solution supports business objectives, operational efficiency, or brand consistency.

📝 Enhancement Note: The interview process will likely assess not only creative talent but also the candidate's ability to manage projects, collaborate with internal stakeholders, and adhere to brand standards, reflecting the operational aspects of the role. A portfolio review will be critical for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator, Photoshop, and InDesign for graphic creation, photo editing, and layout design.

• Adobe Premiere Pro / After Effects: For video editing and motion graphics, supporting dynamic content creation.

• Microsoft Office Suite: Word for documentation, PowerPoint for presentations, and Excel for basic data tracking or organization.

Analytics & Reporting:

• While not a primary focus, understanding basic analytics for digital assets (e.g., web traffic, engagement rates) could be beneficial.

CRM & Automation:

• Not directly applicable to the core design function, but familiarity with how marketing assets are deployed through CRM or marketing automation platforms (e.g., for email campaigns) could be helpful.

• Experience with project management or workflow tools (e.g., Asana, Trello, Monday.com) would aid in managing the proofing and circulation processes.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The inclusion of video editing and photography skills suggests a broader digital content creation capability. Experience with asset management or workflow tools would enhance operational efficiency.

👥 Team Culture & Values

Operations Values:

• Passion: Demonstrated enthusiasm for design, fresh produce, and contributing to a leading company.

• Respect: Valuing diverse perspectives within the team and across departments, fostering collaborative relationships.

• Innovation: Bringing fresh ideas and creative solutions to design challenges, contributing to the company's innovative spirit.

• Drive: Proactive approach to tasks, meeting deadlines, and striving for excellence in all creative outputs.

• Excellence: Commitment to producing high-quality, impactful design work that upholds brand integrity and meets business objectives.

Collaboration Style:

• Expected to be a strong team player within the Marketing Department, sharing ideas and supporting colleagues.

• Will need to collaborate effectively with various internal departments, understanding their creative needs and translating them into visual solutions.

• Openness to feedback and a constructive approach to revisions are crucial for managing the approval process and ensuring stakeholder satisfaction.

• A culture of shared learning and continuous improvement, particularly in design trends and software.

📝 Enhancement Note: The PRIDE values are central to Mastronardi Produce's culture. For a Graphic Designer, this translates to a work ethic that is both creative and disciplined, with a strong emphasis on teamwork, communication, and delivering high-quality results that align with company objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Demands: Juggling creative requests from various departments simultaneously while maintaining quality and meeting deadlines.

• Managing Stakeholder Feedback: Navigating diverse opinions and feedback from different departments to arrive at a final creative solution that satisfies all parties while adhering to brand guidelines.

• Staying Current: Keeping pace with rapidly evolving design trends, software updates, and digital media best practices.

• Internal vs. External Focus: Shifting between supporting internal operational needs and contributing to external-facing marketing and packaging designs.

Learning & Development Opportunities:

• Advanced Design Software Training: Access to courses or workshops for mastering new features in Adobe CC or exploring specialized design software.

• Branding & Marketing Strategy Workshops: Opportunities to deepen understanding of marketing principles and how design contributes to overall GTM strategies.

• Photography & Videography Skills Enhancement: Training in advanced techniques, lighting, and editing to elevate visual content quality.

• Industry Conferences & Webinars: Attending events to stay updated on design innovation, marketing trends, and best practices in the fresh produce industry.

• Mentorship: Potential to be mentored by senior marketing or design professionals within the company.

📝 Enhancement Note: The challenges are typical for a mid-level creative role supporting a large organization. Growth opportunities are geared towards enhancing technical design skills and broadening marketing understanding, supporting career progression within the company's operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to manage conflicting feedback from multiple stakeholders on a design project. How did you resolve it?" (Tests collaboration, problem-solving, and process adherence.)

• "Walk us through your process for creating a new piece of marketing collateral, from brief to final delivery." (Assesses workflow management, design thinking, and operational efficiency.)

Company & Culture Questions:

• "What do you know about Mastronardi Produce and the SUNSET® brand?" (Tests research and genuine interest.)

• "How do you embody our PRIDE values (Passion, Respect, Innovation, Drive, Excellence) in your work?" (Assesses cultural alignment.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story about the challenge, your approach, and the impact.

• Process Emphasis: Clearly articulate your workflow, including how you handle briefs, revisions, and approvals for each piece.

• Brand Alignment: Explicitly show how your designs align with brand guidelines and marketing objectives.

• Conciseness: Be prepared to present your key projects within a set timeframe, focusing on the most relevant examples.

• Technical Proficiency: Be ready to discuss the software and techniques you used.

📝 Enhancement Note: Interview questions will likely probe both creative capabilities and operational competencies, such as project management, stakeholder communication, and adherence to brand standards. Preparing specific examples that demonstrate these skills is key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on the recruiting portal.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating experience with branding, internal communications, packaging design, and digital media. Showcase your ability to manage creative workflows and stakeholder approvals.

• Resume Optimization: Ensure your resume clearly articulates your 3-5 years of experience, proficiency in Adobe CC Suite, and any relevant marketing communications or branding achievements. Use keywords such as "graphic design," "branding," "marketing communications," "Adobe CC," and "asset management."

• Interview Preparation: Practice articulating your design process, how you handle feedback, and how your work aligns with brand consistency. Prepare specific examples for behavioral questions related to the PRIDE values.

• Company Research: Gain a deep understanding of Mastronardi Produce, their SUNSET® brand, their mission, and their market position. Familiarize yourself with their existing visual assets and marketing campaigns.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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