Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: MAI Animal Health-Genesis

Location: Elmwood, WI, US

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-08-06

Experience Level: Mid-Level (2-5 years)

Remote Status: On-Site

🚀 Role Summary

• Drive visual storytelling and brand consistency across multiple animal health brands through impactful graphic design.

• Collaborate with Brand Managers and cross-functional teams to conceptualize and execute compelling marketing materials and digital content.

• Develop creative solutions that support business growth, product launches, customer engagement, and brand awareness initiatives.

• Manage a diverse project pipeline, ensuring timely delivery of visually compelling and accurate assets aligned with brand standards.

• Stay abreast of design trends and creative technologies to continuously enhance visual communications and marketing strategies.

📝 Enhancement Note: This role is positioned within the Marketing & Creative Operations domain, emphasizing the strategic application of design principles to achieve business objectives. The emphasis on "multiple growing brands" and "cross-functional teams" suggests a dynamic environment requiring strong collaboration and adaptability. The "animal health industry" context is a key differentiator for candidates.

📈 Primary Responsibilities

• Design and develop a wide range of marketing collateral, including brochures, advertisements, flyers, catalogs, trade show displays, presentations, signage, social media graphics, and digital content.

• Translate marketing objectives and business goals into engaging visual communications through close collaboration with Brand Managers and internal stakeholders.

• Actively participate in brainstorming sessions, campaign planning, and creative strategy discussions to contribute innovative design concepts.

• Create essential visual assets that effectively support marketing campaigns, product launches, customer engagement efforts, and overall brand awareness initiatives.

• Ensure meticulous adherence to established brand guidelines, maintaining visual consistency, accuracy, and brand integrity across all design outputs.

• Support company events and industry trade shows by developing promotional and visual materials that enhance brand presence and engagement.

• Effectively manage multiple design projects concurrently, prioritizing tasks, adapting to changing priorities, and consistently meeting deadlines.

• Maintain organized and well-documented design files, proofs, and branding assets for easy access and future reference.

• Continuously research and integrate current design trends, creative technologies, and marketing best practices into design workflows and outputs.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can handle a broad spectrum of design tasks, from print to digital, and engage in strategic discussions. The emphasis on "transform ideas and business objectives into engaging visual communications" points to a role that requires more than just execution; it demands strategic thinking and problem-solving through design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, Fine Arts, or a related field is preferred.

Experience: 3+ years of professional graphic design experience, ideally within a marketing, branding, agency, or corporate environment.

Required Skills:

• Strong graphic design, branding, and visual communication expertise.

• Proven ability to develop creative solutions that align with marketing and business objectives.

• Demonstrated experience designing for both print and digital platforms.

• Solid understanding of typography, layout principles, color theory, and brand consistency.

• Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced setting.

• High attention to detail and a strong commitment to delivering quality work.

• Effective communication and collaboration abilities for cross-functional teamwork.

• Capacity to work independently while contributing positively to a team-oriented culture. Preferred Skills:

• Experience supporting marketing campaigns, product launches, and brand development initiatives.

• Familiarity with the animal health industry.

📝 Enhancement Note: The educational requirement is preferred, indicating that a strong portfolio and relevant experience can substitute for a specific degree. The preference for experience in specific environments (marketing, branding, agency, corporate) and the animal health industry suggests the company values practical, industry-relevant experience. The "Mid-Level" experience expectation is reinforced by the 3+ years of professional experience requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of branding, marketing, print, and digital design work.

• Demonstrations of how design solutions directly supported specific marketing objectives or business outcomes.

• Examples of maintaining and evolving brand identity across various applications.

• Visual evidence of proficiency in creating assets for both print collateral and digital platforms.

• Case studies detailing the design process from concept to final execution for key projects. Process Documentation:

• Evidence of managing design workflows, including brief interpretation, concept development, revisions, and final delivery.

• Examples of collaborating with stakeholders to gather requirements and feedback.

• Documentation of how brand standards were applied and maintained across projects.

• Workflow examples illustrating the adaptation to changing project priorities or feedback.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. The requirements emphasize not just the aesthetic quality but also the strategic thinking behind the designs, their alignment with business goals, and the ability to manage the design process effectively. This aligns with operations principles of process efficiency and measurable outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Graphic Designer in Wisconsin, a competitive salary range is estimated between $55,000 - $75,000 annually. This estimate considers the specified experience level, the company's location in a semi-rural area with potentially lower cost of living, and the specialized industry focus.

Benefits:

• Competitive compensation package.

• Opportunities for professional development and skill enhancement.

• Collaborative and innovative work environment.

• Exposure to diverse creative projects across multiple brands and channels.

• Opportunity to work closely with marketing, sales, and business leaders.

• Potential for influencing brand direction and visual strategy.

Working Hours: 40 hours per week, typically from 8:00 am to 4:00 pm, Monday through Friday.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for this role in the specified region and experience level. The "competitive compensation and benefits" mentioned in the job description is expanded with specific examples of benefits relevant to a creative professional seeking growth and impact. The working hours are clearly defined as on-site, full-time.

🎯 Team & Company Context

🏢 Company Culture

Industry: Animal Health. This sector is characterized by a focus on science, innovation, and a commitment to animal well-being, often involving rigorous regulatory considerations and a need for clear, trustworthy communication. MAI Animal Health-Genesis likely operates within veterinary pharmaceuticals, supplements, or related products, requiring design that is both scientifically credible and market-appealing.

Company Size: While not explicitly stated, the mention of "multiple brands" and "cross-functional teams" suggests a mid-sized to larger organization with established marketing and brand management functions. This implies a structured environment with defined processes but also opportunities for significant impact.

Founded: The company's founding date is not provided, but the mention of "Genesis" within the name might imply a newer division or a strategic expansion. Understanding the company's history could provide context on its growth trajectory and brand evolution.

Team Structure:

• The Graphic Designer will likely be part of a marketing or creative team, reporting to a Marketing Manager or Creative Director.

• Collaboration will be extensive with Brand Managers, marketing specialists, sales teams, and potentially product development or R&D.

• The structure likely supports a blend of independent work on specific brand assets and collaborative input on broader campaign strategies. Methodology:

• Design processes will likely be data-informed, with an emphasis on creating visuals that drive specific marketing outcomes (e.g., engagement, lead generation, brand recall).

• Workflow planning will involve managing multiple brand needs and project timelines efficiently.

• Automation may be less central to the designer's core tasks but could involve utilizing design software features for efficiency and consistent output.

Company Website: https://www.maianimalhealth.com/

📝 Enhancement Note: The industry context is crucial for a designer. The animal health sector requires a blend of scientific accuracy and consumer-facing appeal. The company's likely structure suggests a professional environment where design is integrated into broader business strategy.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Graphic Designer role. It signifies a designer who has moved beyond foundational skills and is capable of independent project management, strategic input, and handling complex design challenges. The role is expected to contribute significantly to brand development and marketing initiatives, requiring a blend of creative execution and understanding of business objectives.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Creative Director, who oversees brand strategy and campaign execution. This structure allows for guidance on strategic direction while providing autonomy in design execution.

Operations Impact: The Graphic Designer's impact is measured by their ability to enhance brand perception, drive engagement through compelling visuals, support sales enablement with effective marketing collateral, and contribute to the overall success of product launches and marketing campaigns. Their work directly influences how the company's brands are perceived by customers and stakeholders.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like digital design, branding systems, or packaging design within the animal health sector.

• Leadership: Potential to move into a Senior Graphic Designer role, leading design projects, mentoring junior designers, or taking on more strategic creative direction.

• Skill Development: Access to ongoing training, workshops, or industry conferences to stay current with design software, trends, and marketing best practices.

• Cross-Functional Exposure: Gaining broader business acumen by working closely with sales, marketing, and product teams, which can open doors to roles in brand management or marketing strategy.

📝 Enhancement Note: The growth analysis focuses on how a mid-level designer can advance within a creative or marketing operations track, emphasizing skill enhancement, specialization, and potential leadership roles. The "operations impact" is framed in terms of measurable business contributions through design.

🌐 Work Environment

Office Type: On-site position, indicating a traditional office setting where face-to-face collaboration and access to office resources are expected.

Office Location(s): Elmwood, WI. This location is in a more rural part of Wisconsin, suggesting a potentially quieter work environment with a strong community feel, contrasting with a large metropolitan area.

Workspace Context:

• The workspace is likely designed to foster collaboration, with opportunities to interact with Brand Managers, marketing peers, and other cross-functional teams.

• Access to standard office equipment and potentially specialized design hardware/software.

• A focus on a professional yet creative atmosphere conducive to design work.

• The on-site nature allows for immediate feedback and spontaneous creative sessions.

Work Schedule: A standard Monday-Friday, 8:00 am - 4:00 pm schedule, totaling 40 hours per week. This provides a predictable work rhythm.

📝 Enhancement Note: The on-site requirement in Elmwood, WI, is a significant factor for potential candidates. It implies a commitment to a physical presence and suggests a work environment that might be more community-focused than a large urban setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing specific projects, design rationale, challenges, and outcomes. Be prepared to articulate your process and the impact of your work.

• Skills Assessment: A potential design exercise or case study focusing on problem-solving, creative thinking, and application of design principles to a business challenge relevant to the animal health industry.

• Team/Stakeholder Interviews: Meetings with Brand Managers and other key stakeholders to evaluate collaboration style, communication skills, and understanding of business objectives.

• Final Interview: Typically with a hiring manager or senior leader to discuss overall fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your range, strategic thinking, and ability to meet diverse client needs (print, digital, branding). Highlight your best work, especially anything related to marketing campaigns or brand development.

• Tell a Story: For each project, explain the problem, your approach, the tools used, the challenges faced, and the measurable results or impact. Focus on the "why" behind your design decisions.

• Showcase Brand Consistency: Include examples where you successfully applied or evolved brand guidelines.

• Highlight Collaboration: If possible, mention how you collaborated with teams or stakeholders.

• Tailor to Animal Health: If you have relevant industry experience, make sure it's prominent. If not, emphasize transferable skills in creating clear, trustworthy, and impactful communications.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and any constraints.

• Think Strategically: Consider how your design will solve the business problem and resonate with the target audience in the animal health sector.

• Time Management: Practice working within a time limit, prioritizing elements, and producing a polished outcome.

• Presentation Readiness: Be prepared to present your solution concisely, explaining your rationale and design choices.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to best present their qualifications, particularly their portfolio, and prepare for potential design challenges. The emphasis is on demonstrating strategic thinking and business impact, crucial for operations-adjacent roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout design of print materials like brochures, catalogs, and flyers.

• Other Design Software: Familiarity with other design tools or platforms may be beneficial.

Analytics & Reporting:

• While not a primary function, understanding how design impacts metrics (e.g., engagement rates on social media graphics, click-through rates on digital ads) is valuable. Familiarity with tools that track these metrics (e.g., Google Analytics, social media analytics platforms) is a plus. CRM & Automation:

• No direct CRM or automation tools are specified for the designer's core use, but understanding how design assets are utilized within marketing automation platforms or CRM-driven campaigns can be advantageous.

📝 Enhancement Note: The specific mention of Adobe Creative Suite (Illustrator, Photoshop, InDesign) is critical. Proficiency in these tools is non-negotiable for a graphic designer. The note about understanding metrics highlights a growing trend for creative roles to be more data-informed.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Fostering a culture where fresh ideas and novel design solutions are encouraged to make brands stand out.

• Collaboration & Teamwork: Emphasizing collective effort, open communication, and mutual support among team members and cross-functional departments.

• Quality & Precision: A commitment to excellence, attention to detail, and delivering polished, error-free work that upholds brand integrity.

• Results-Oriented: Valuing designs that not only look good but also achieve specific marketing and business objectives.

• Adaptability: Embracing change, responding effectively to feedback, and managing evolving project demands in a dynamic environment.

Collaboration Style:

• Cross-Functional Integration: Working closely with Brand Managers, marketing specialists, and sales teams to ensure design aligns with overall strategy and messaging.

• Feedback Loops: Openness to constructive criticism and iterative design processes, actively seeking and incorporating feedback from stakeholders.

• Knowledge Sharing: Willingness to share design insights, best practices, and creative inspiration within the team and across departments.

📝 Enhancement Note: These values and collaboration styles are inferred based on the role's responsibilities and the typical needs of a creative professional within a marketing-focused organization. They highlight the importance of both individual contribution and team synergy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing distinct brand identities and design needs for various products or services within the MAI Animal Health-Genesis portfolio.

• Translating Scientific Concepts: Visually communicating complex or scientific information related to animal health in an accessible and engaging manner for diverse audiences.

• Adapting to Evolving Trends: Staying current with rapid changes in digital design, social media aesthetics, and marketing technologies while maintaining brand consistency.

• Stakeholder Management: Navigating diverse opinions and feedback from various stakeholders to arrive at a consensus design solution.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to master new features or advanced techniques within Adobe Creative Suite or explore emerging design software.

• Industry-Specific Design: Learning best practices for design within the animal health or veterinary sectors, understanding regulatory considerations, and effective visual storytelling for this niche.

• Marketing Strategy Integration: Developing a deeper understanding of marketing campaign planning, digital marketing, and brand management to inform design decisions.

• Portfolio Enhancement: Opportunities to work on high-impact projects that can significantly strengthen professional portfolios.

📝 Enhancement Note: The challenges identified are common for designers in multi-brand environments and specialized industries. The growth opportunities focus on continuous learning and skill expansion relevant to both design and marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing design priorities for different brands. How did you manage your workload and ensure brand consistency?" (Assesses project management and brand strategy)

• "Walk us through a challenging design project from your portfolio. What was the objective, your creative process, and the outcome?" (Evaluates problem-solving, creativity, and impact articulation)

• "How do you approach translating complex or technical information into visually appealing and understandable designs, especially in a regulated industry like animal health?" (Tests understanding of industry context and communication skills) Company & Culture Questions:

• "What do you know about MAI Animal Health-Genesis and the animal health industry? How would your design approach align with our brands?" (Assesses research and cultural/industry fit)

• "How do you prefer to receive feedback on your designs, and how do you incorporate it into your work?" (Evaluates collaboration and receptiveness to critique)

• "How do you stay updated on design trends, and how do you balance them with maintaining established brand guidelines?" (Probes continuous learning and brand adherence) Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview of your role and the company/project context. For each key project, clearly state the objective, your role, the challenge, your solution (design process), and the results/impact.

• Quantify Impact: Wherever possible, use data or metrics to demonstrate the effectiveness of your designs (e.g., increased engagement, improved conversion rates, positive stakeholder feedback).

• Showcase Process: Briefly explain your thought process, sketches, mood boards, or iterations to illustrate your strategic thinking.

• Be Prepared for Q&A: Anticipate questions about your design choices, software proficiency, and ability to work under pressure.

• Tailor to the Role: Emphasize projects that align with the responsibilities outlined in the job description (marketing materials, digital content, branding).

📝 Enhancement Note: This section provides specific examples of interview questions and presentation strategies tailored to a Graphic Designer role, with a focus on demonstrating strategic thinking, collaboration, and industry relevance.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the ADP WorkNow portal via the provided link.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in marketing materials, branding, and digital design, especially any work relevant to the animal health industry.

• Resume Optimization: Clearly articulate your proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and your experience in managing multiple projects and collaborating with cross-functional teams. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, strategic rationale, and the measurable impact of your work. Be ready to discuss how you handle feedback and manage project timelines.

• Company Research: Familiarize yourself with MAI Animal Health-Genesis, its brands, and the broader animal health industry. Understand their mission and values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.