Graphic Designer at LUMINOR Environmental Inc.

📍 Job Overview

Job Title: Graphic Designer

Company: LUMINOR Environmental Inc.

Location: Guelph, Ontario, Canada

Job Type: Full-time

Category: Creative & Media / Art & Design

Date Posted: May 08, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

Develop and execute visually compelling brand assets that enhance LUMINOR Environmental Inc.'s multi-brand identity across all digital and print platforms.
Manage the end-to-end design process for a diverse range of marketing collateral, product artwork, and internal communications, ensuring brand consistency and impact.
Collaborate cross-functionally with Sales, Engineering, and Marketing teams to translate business objectives into effective visual solutions.
Maintain and organize comprehensive digital asset libraries, ensuring accessibility and proper version control for all stakeholders.

📝 Enhancement Note: This role is positioned within the Creative & Media / Art & Design category, with a strong emphasis on supporting Sales and Marketing functions through visual communication. The blend of product artwork, marketing collateral, and cross-departmental support suggests a need for versatility and a strong understanding of Go-To-Market (GTM) visual requirements.

📈 Primary Responsibilities

Design and produce a wide array of digital and print marketing materials, including but not limited to literature, price booklets, labels, manuals, advertisements, presentations, catalogue content, web assets, and promotional materials.
Ensure strict adherence to LUMINOR's multi-brand structure and maintain visual consistency across all created graphics and digital assets.
Execute recurring product-related creative updates, such as labels, screens, QR cards, product image templates, and packaging artwork, ensuring accuracy and brand alignment.
Create and maintain dynamic visual assets for marketing campaigns across digital, print, and social media channels, including newsletters, social posts, banners, ads, and billboards.
Design and update website graphics for LUMINOR and its partner platforms, optimizing for user experience and brand representation.
Develop custom proposal layouts, internal and external presentations, and miscellaneous printed materials like business cards, postcards, plaques, and displays.
Produce event-specific graphics, including posters, signage, and materials for company initiatives, employee programs, and internal communications.
Perform image capture, retouching, and color correction for product, marketing, and web use, ensuring high-quality visual output.
Maintain brand guidelines documentation and ensure meticulous compliance in all produced materials.
Manage master design files, implement proper version control, and maintain comprehensive brand asset libraries for easy access by internal teams.
Keep design assets current, organized, and readily accessible for stakeholders in Sales, Marketing, Production, Engineering, Customer Support, and Management.
Finalize artwork for print vendors, coordinating printed proof approvals and confirmations to ensure quality and accuracy.
Support content management across digital platforms, including website updates, newsletters, email templates, and digital marketing assets.
Manage and maintain directories of recurring materials such as screens, labels, manuals, catalogues, packaging, and literature.
Collaborate closely with the Sales department to develop effective promotional materials, tradeshow graphics, banners, and booth artwork.
Partner with the Engineering department to support renders, product visuals, display samples, engineering roadmaps, technical documents, and 3D print output.
Provide cross-departmental design support, including production artwork, internal communications, HR materials, facility and safety signage, and operational displays.
Offer brand asset support to OEM partners and internal departments, ensuring consistent brand representation.

📝 Enhancement Note: The responsibilities highlight a significant need for process management and asset organization, crucial for any operations-adjacent role. The expectation to manage "recurring product-related creative updates" and "directories of recurring materials" suggests a role that benefits from systematic approaches to design and content management, aligning with operational efficiency principles.

🎓 Skills & Qualifications

Education: Post-secondary education in Graphic Design or a related field.

Experience: 2+ years of graphic design experience, with a preference for in-house experience.

Required Skills:

Demonstrable graphic design skills supported by a strong digital portfolio showcasing creativity and technical proficiency.
Advanced proficiency in Adobe Creative Suite, including InDesign, Illustrator, Photoshop, and Acrobat.
Expertise in preparing artwork for print, understanding bleed, trim, color profiles, and production specifications.
Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).
Knowledge of photography principles, retouching, and color correction for both print and web applications.
Creative mindset with a keen attention to detail and a strong understanding of brand aesthetics.

Preferred Skills:

Experience with video editing or motion graphics.
Experience with website or content management platforms such as Umbraco, Amazon A+ Content, Shopify, or Mailchimp.
Experience supporting tradeshow design and event branding.
Ability to update and manage content across Umbraco, Mailchimp, Loomly, GA4, Google Ads, and Meta Business Suite.
Familiarity with basic video tools for trimming, updating, or integrating creative assets.

📝 Enhancement Note: The explicit mention of "2+ years of graphic design experience" and "post-secondary education in Graphic Design or related field" sets a clear baseline. The emphasis on "advanced proficiency" in Adobe Creative Suite and CorelDRAW, alongside print production expertise, indicates a need for a technically skilled designer capable of handling complex design workflows. The inclusion of specific content management platforms like Umbraco and Mailchimp suggests a role that interfaces with digital marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive digital portfolio showcasing a minimum of 2 years of graphic design work, with a focus on diverse projects including marketing collateral, product artwork, and digital assets.
Demonstrate proficiency in brand execution, illustrating the ability to maintain and evolve a multi-brand identity consistently across various mediums.
Include case studies or project examples that highlight process optimization, such as managing recurring updates efficiently or organizing large asset libraries.

Process Documentation:

Examples of how you have managed and maintained master files, ensuring proper version control and organization of design assets.
Illustrations of workflow for collaborating with cross-functional teams (Sales, Engineering, Marketing) to translate requirements into visual designs.
Documentation or description of how you manage feedback and approval processes for printed materials with external vendors.
Demonstrate experience in updating and managing content across digital platforms like websites or email marketing tools.

📝 Enhancement Note: For a graphic design role supporting a company like LUMINOR, a portfolio should not only display creative output but also evidence of process efficiency and organizational skills. The ability to manage a diverse range of assets and collaborate effectively with internal teams is paramount, reflecting operational excellence in a creative context.

💵 Compensation & Benefits

Salary Range: $55,000 to $65,000 CAD per year, depending on experience.

Benefits:

Extended medical benefits and insurance coverage.
RRSP (Registered Retirement Savings Plan) program.
Frequent company-sponsored events fostering team cohesion and employee engagement.
Paid birthdays off, recognizing the importance of work-life balance.
Opportunities for professional growth and development, supporting career advancement within the company.

Working Hours: 40 hours per week, aligning with full-time employment standards.

📝 Enhancement Note: The provided salary range of $55,000 to $65,000 CAD aligns with industry benchmarks for a Graphic Designer with 2-5 years of experience in the Guelph, Ontario region. This estimate is based on research from aggregated salary data for similar roles in Canada, considering cost of living and employer size. The benefits package is competitive, offering standard health and retirement benefits, alongside unique perks like company events and birthdays off, which contribute to a positive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Environmental Technology / UV Water Disinfection Manufacturing. LUMINOR Environmental Inc. operates at the forefront of UV water disinfection technology, serving residential, commercial, and regulated markets globally. This industry context implies a focus on innovation, reliability, and environmental impact.

Company Size: Mid-sized company, indicated by recognition on Deloitte Fast 50 and Technology Fast 500 lists (2021-2023), suggesting a dynamic environment with established processes but still room for individual impact and growth.

Founded: Established prior to 2021, with continuous recognition for growth, indicating a stable yet expanding organization with a proven track record.

Team Structure:

The Graphic Designer will report to the Marketing Manager, indicating a core role within the Marketing department.
This role will collaborate extensively with Sales, Production, and Engineering teams, highlighting a highly cross-functional operational structure.

Methodology:

Data Analysis & Insights: While not directly an analytics role, the Graphic Designer will interpret marketing and sales needs to inform visual strategies, and potentially analyze the effectiveness of visual assets.
Workflow Planning & Optimization: The role involves streamlining creative processes, managing asset libraries, and ensuring efficient delivery of design materials to various departments.
Automation & Efficiency: There's an opportunity to leverage tools and processes for recurring design tasks and asset management to improve overall efficiency.

Company Website: https://www.luminoruv.com/

📝 Enhancement Note: LUMINOR's industry leadership in UV water disinfection suggests a company culture that values technical expertise, innovation, and a commitment to environmental solutions. The Deloitte Fast 50/500 recognition points to a fast-paced, growth-oriented environment where operational efficiency and effective marketing are critical. The Graphic Designer's role is central to communicating this value proposition.

📈 Career & Growth Analysis

Operations Career Level: This role is an individual contributor position, likely classified as a mid-level Graphic Designer. It involves significant responsibility for brand execution and cross-functional support, offering a solid foundation for further specialization within design or a transition into broader marketing operations.

Reporting Structure: The Graphic Designer reports directly to the Marketing Manager, providing a clear line of communication and mentorship. This structure allows for focused guidance on brand strategy and marketing objectives.

Operations Impact: The Graphic Designer's work directly impacts LUMINOR's brand perception, sales enablement, and internal communication effectiveness. High-quality visual assets are crucial for:

Sales Enablement: Creating compelling marketing collateral, presentations, and tradeshow materials that support the sales team's efforts to close deals.
Brand Authority: Ensuring a consistent and professional visual identity across all touchpoints, reinforcing LUMINOR's leadership in the environmental technology sector.
Internal Alignment: Providing clear and engaging internal communications and operational displays that foster a cohesive and informed workforce.

Growth Opportunities:

Specialization: Potential to specialize in areas like digital marketing design, packaging design, or even motion graphics with further development.
Skill Expansion: Opportunity to deepen expertise in areas like UX/UI design for web assets, advanced video editing, or content strategy integration.
Leadership Potential: With significant experience and demonstrated process improvement skills, potential to move into a Senior Graphic Designer role or a Lead Designer position within a larger team.

📝 Enhancement Note: For someone in a creative role like Graphic Design, understanding the "operations impact" is key. This role is not just about aesthetics but about enabling business functions through design. The growth opportunities should be framed not just in design terms but in how enhanced design skills can contribute to broader marketing and operational goals.

🌐 Work Environment

Office Type: In-Office, full-time position, indicating a collaborative and structured work environment.

Office Location(s): Guelph, Ontario, Canada. This location offers a blend of industrial and technological hubs within Southwestern Ontario.

Workspace Context:

The role is expected to be highly collaborative, requiring frequent interaction with Sales, Marketing, Production, and Engineering teams. This suggests an open or semi-open office layout conducive to team communication.
Access to necessary design software and hardware is implied, with specific mention of Adobe Creative Suite and Microsoft Office. Support for digital asset management tools is also a key aspect of the workspace.
Opportunities for direct interaction with colleagues from various departments will facilitate a deeper understanding of LUMINOR's operations and product offerings, enriching the design process.

Work Schedule: Standard 40-hour work week. While the role is in-office, LUMINOR's culture values hands-on approach and collaboration, suggesting a productive and engaging daily schedule.

📝 Enhancement Note: The "in-office" requirement is significant for a Graphic Designer, as it facilitates spontaneous collaboration, access to physical product samples for reference, and direct feedback from stakeholders. The Guelph location offers a growing economic landscape with potential for networking within the manufacturing and technology sectors.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Applications will be reviewed, with AI tools used to highlight candidates meeting requirements, followed by a recruiter review. Candidates selected will typically undergo an initial phone or video screening to assess basic qualifications and cultural fit.
Portfolio Review: Applicants are expected to submit a strong digital portfolio. This will be a critical component of the review, assessing demonstrated skills, creativity, and adherence to brand guidelines. Prepare to walk through specific projects, explaining your design process, problem-solving approach, and the impact of your work.
Technical Assessment/Case Study: Candidates may be given a design challenge or asked to present a case study from their portfolio that demonstrates their ability to handle specific design tasks relevant to LUMINOR's needs (e.g., creating a digital ad campaign concept, redesigning a product label, or developing a presentation template).
In-Person/Video Interviews: Final interviews will likely involve meeting with the Marketing Manager and potentially other key stakeholders from Sales or Engineering. These interviews will assess technical skills, problem-solving abilities, communication style, and cultural alignment with LUMINOR's values.

Portfolio Review Tips:

Curate Selectively: Choose 3-5 of your strongest projects that best represent the skills required for this role (e.g., marketing collateral, product graphics, digital assets).
Showcase Process: For each project, clearly articulate the brief, your creative process, the tools used, challenges overcome, and the final outcome/impact. Use visual aids effectively.
Highlight Brand Consistency: Include examples that demonstrate your ability to work within established brand guidelines and manage multi-brand identities.
Detail Technical Proficiency: Be prepared to discuss your technical skills, especially with Adobe Creative Suite and print production requirements.
Tailor to LUMINOR: If possible, include a conceptual piece that shows how you'd approach LUMINOR's brand or a specific marketing challenge they might face.

Challenge Preparation:

Understand the Brand: Thoroughly research LUMINOR Environmental Inc., its products, target markets, and competitors. Understand their current visual identity and messaging.
Anticipate Design Needs: Consider the types of materials mentioned in the job description (product labels, manuals, digital ads, tradeshow graphics) and think about how you would approach designing them.
Focus on Solutions: For any design challenge, emphasize how your solution addresses the business objective or problem presented. Quantify impact where possible (e.g., "improved clarity," "enhanced visual appeal leading to better engagement").
Print Production Acumen: Be ready to discuss technical aspects of print design, demonstrating an understanding of files, bleeds, and color profiles.

📝 Enhancement Note: The mention of AI tools in application screening suggests that candidates should optimize their resumes and portfolios with relevant keywords. The emphasis on a "strong digital portfolio" and the potential for a design challenge highlights the need for candidates to be prepared for practical demonstrations of their skills and process.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Advanced proficiency required in InDesign, Illustrator, and Photoshop. Premiere Pro is also listed, indicating potential for basic video editing.
CorelDRAW: Advanced proficiency is a requirement, suggesting it's used for specific design tasks or legacy projects within the company.
Microsoft Office Suite: Strong proficiency in Word, PowerPoint, Excel, and Outlook is essential for creating presentations, internal documents, and collaborating on various office tasks.

Analytics & Reporting:

GA4 (Google Analytics 4): Familiarity is listed, suggesting a need to understand how digital assets perform and potentially contribute to reporting.
Google Ads & Meta Business Suite: Experience with these platforms is listed, indicating a need to design assets optimized for digital advertising campaigns.

CRM & Automation:

Umbraco: Experience with this CMS is preferred, indicating involvement in website content updates and management.
Mailchimp: Experience is preferred for email marketing and newsletter campaigns.
Loomly: Mentioned as a tool to manage content, suggesting involvement in social media scheduling and campaign execution.

Other Tools:

Cloud-based storage systems: For managing digital files and content libraries.
Basic video tools: For trimming, updating, or integrating creative assets.
Amazon A+ Content & Shopify: Preferred experience, indicating potential involvement in e-commerce visual merchandising.

📝 Enhancement Note: The technology stack is comprehensive, requiring a designer who is not only skilled in core design software but also comfortable with digital marketing platforms, content management systems, and potentially basic video editing. This blend suggests the role can be integral to the digital marketing operations of the company.

👥 Team Culture & Values

Operations Values:

Innovation: As a leader in UV water disinfection, LUMINOR values creative problem-solving and the development of cutting-edge solutions.
Accountability: Employees are expected to take ownership of their work and deliver reliable results.
Collaboration: A strong emphasis on teamwork and mutual support among employees is a cornerstone of the company culture.
Hands-on Approach: A proactive and engaged attitude towards tasks and responsibilities is encouraged.
Continuous Improvement: The company values ongoing learning and refinement of processes and products.
Sustainability: As an environmental technology company, a commitment to sustainable practices and products is likely ingrained.

Collaboration Style:

Expect a highly collaborative environment where designers work closely with various departments (Sales, Marketing, Production, Engineering).
Communication is likely direct and solution-oriented, with a focus on achieving shared business goals.
There's an expectation of mutual support, where team members help each other succeed.
Feedback is likely welcomed as part of a continuous improvement cycle.

📝 Enhancement Note: The company culture emphasizes a blend of innovation and practical execution. For a Graphic Designer, this means being both creative and results-oriented, understanding how design contributes to tangible business outcomes and supporting a team-oriented, hands-on work ethic.

⚡ Challenges & Growth Opportunities

Challenges:

Multi-Brand Management: Effectively managing and maintaining distinct visual identities for LUMINOR and potentially partner brands requires meticulous organization and brand adherence.
Diverse Deliverables: Juggling a wide range of design projects simultaneously, from product labels to tradeshow graphics and digital ads, demands strong time management and prioritization skills.
Cross-Functional Coordination: Ensuring all departments' visual needs are met while maintaining brand consistency requires excellent communication and stakeholder management.
Keeping Pace with Digital Trends: Staying current with evolving digital design trends, platform requirements (e.g., social media dimensions, web standards), and software updates.

Learning & Development Opportunities:

Advanced Software Skills: Opportunities to deepen expertise in Adobe Creative Suite, especially in areas like motion graphics or advanced video editing if desired.
Digital Marketing Integration: Gaining experience with specific digital marketing platforms (Umbraco, Mailchimp, GA4) and understanding how design impacts campaign performance.
Industry Exposure: Working within the environmental technology sector provides exposure to unique design challenges and an understanding of sustainability-focused branding.
Process Improvement: Contributing to the optimization of asset management and design workflows can lead to greater efficiency and recognition.

📝 Enhancement Note: The challenges presented are common in mid-sized companies with diverse product lines and operational needs. The growth opportunities are framed around deepening technical skills and expanding into areas that support digital marketing operations, aligning with current industry demands.

💡 Interview Preparation

Strategy Questions:

"Describe your process for managing multiple design projects with competing deadlines. How do you prioritize?" (Focus on time management, project planning, and communication strategies.)
"How do you ensure brand consistency across different platforms and for multiple brands? Provide an example." (Highlight your understanding of brand guidelines, asset management, and attention to detail.)
"Walk us through a project in your portfolio where you collaborated with Sales or Engineering. What was your role, and what was the outcome?" (Prepare a case study emphasizing cross-functional teamwork and problem-solving.)

Company & Culture Questions:

"What interests you about LUMINOR Environmental Inc. and our mission in UV water disinfection?" (Research the company's mission, values, and recent achievements.)
"Our culture values collaboration and a hands-on approach. Can you give an example of how you embody these values in your work?" (Prepare anecdotes that demonstrate teamwork, initiative, and a proactive attitude.)

Portfolio Presentation Strategy:

Storytelling: For each project, tell a story: the problem, your solution, your process, and the results.
Visual Clarity: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Use high-quality images and clean layouts.
Technical Detail: Be prepared to discuss the technical aspects of your work, including software used, print specifications, and file management.
Impact-Focused: Where possible, quantify the impact of your designs (e.g., "assisted in a 15% increase in brochure downloads," "ensured brand consistency for a major product launch").
Conciseness: Practice presenting your portfolio within a set timeframe, focusing on the most relevant projects.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also the operational efficiency, communication skills, and collaborative spirit that LUMINOR values. Being able to articulate your process and the impact of your work is crucial.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the provided application link on the LUMINOR Environmental Inc. careers portal.
Portfolio Customization: Ensure your digital portfolio is up-to-date, showcases your best work relevant to marketing collateral, product graphics, and digital assets, and is easily accessible.
Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Adobe Creative Suite," "CorelDRAW," "print production," "brand management," and "digital content creation." Quantify achievements where possible.
Interview Preparation: Practice articulating your design process, problem-solving approach, and collaborative experiences. Be ready to present specific case studies from your portfolio and discuss how your skills align with LUMINOR's mission.
Company Research: Thoroughly research LUMINOR Environmental Inc., its products, industry position, and company culture. Understand their commitment to innovation and sustainability to better align your responses with their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer