Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: KREWE

Location: New York, NY

Job Type: Full-Time, Salaried

Category: Creative & Design / Marketing

Date Posted: 2026-08-06

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute compelling visual assets across a diverse range of digital and print channels to enhance brand presence and marketing initiatives.

• Collaborate closely with cross-functional teams, including Marketing, eCommerce, and Retail, to deliver high-quality design solutions that meet project objectives and deadlines.

• Maintain rigorous brand consistency across all creative outputs, ensuring adherence to established design guidelines and brand identity standards.

• Contribute to the conceptualization and creative development of product launches, seasonal campaigns, and brand storytelling efforts, bringing innovative visual concepts to life.

• Prepare production-ready files for both print and digital deliverables, ensuring accuracy and efficiency in the final output process.

📝 Enhancement Note: This role is specifically for a Graphic Designer within a fashion/lifestyle brand, requiring a blend of digital and print design skills. The focus is on execution and collaboration within a fast-paced creative environment, rather than high-level strategy.

📈 Primary Responsibilities

• Design visually engaging assets for digital platforms, including email marketing campaigns, social media content (organic and paid), website graphics, and banner ads.

• Create impactful print materials such as packaging elements, retail signage, event collateral, direct mail pieces, and in-store marketing displays.

• Support the Art Director and creative team in developing creative concepts and visual narratives for product launches, seasonal collections, and brand storytelling initiatives.

• Prepare meticulous, production-ready files for all digital and print deliverables, ensuring correct specifications, color modes, and formats for vendors and platforms.

• Uphold and enforce brand consistency across all design outputs by meticulously following brand guidelines, style guides, and design systems.

• Collaborate effectively with Marketing, eCommerce, and Retail teams to understand project requirements, provide design solutions, and deliver assets on time.

• Assist in the preparation of creative materials for photoshoots, including mood boards, layout concepts, and visual references to guide the creative direction.

• Manage a dynamic project workload, prioritizing tasks, and ensuring timely delivery of all design assignments in a fast-paced environment.

• Stay abreast of current design trends, fashion, photography, and visual culture to inform and elevate creative work, bringing fresh perspectives to the team.

📝 Enhancement Note: The responsibilities emphasize execution and collaboration, with a clear need for proficiency in both digital and print production. The role requires a designer who can translate brand concepts into tangible assets across various mediums.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Visual Communications, or a related field is typically expected for roles with this experience level and scope.

Experience: 3–5 years of professional graphic design experience, preferably within the fashion, lifestyle, beauty, retail, or creative agency sectors.

Required Skills:

• Demonstrated expertise in graphic design principles, including typography, color theory, layout, and composition.

• Strong portfolio showcasing a range of design work across digital and print, with an emphasis on thoughtful design, strong typography, and clean layout systems.

• Advanced proficiency in Adobe Creative Suite, specifically:

  • Adobe InDesign (for layout and print production)
  • Adobe Illustrator (for vector graphics and illustrations)
  • Adobe Photoshop (for image manipulation and digital assets)

• Proven experience in creating assets for both digital channels (email, social, web) and print production.

• Meticulous attention to detail in all aspects of design and production.

• Excellent communication and interpersonal skills, with the ability to articulate design concepts and collaborate effectively with diverse teams.

• A keen interest in and understanding of fashion, photography, art, and contemporary visual culture. Preferred Skills:

• Experience with motion graphics software such as Adobe After Effects.

• Familiarity with video editing software like Adobe Premiere Pro.

• Experience working within a fast-paced, deadline-driven environment.

• Ability to manage multiple projects simultaneously without compromising quality.

📝 Enhancement Note: The "3-5 years of professional experience" and the specific software requirements point to a mid-level designer. The preference for fashion/lifestyle experience and interest in visual culture are critical for cultural fit and understanding the brand's aesthetic.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is critical, showcasing a strong foundation in thoughtful design, excellent typography, and well-structured layout systems.

• The portfolio should demonstrate the ability to execute design across both digital and print mediums, highlighting versatility and technical skill.

• Include case studies or examples of how design solutions addressed specific project objectives or brand challenges.

• Showcase proficiency in applying brand guidelines consistently across various applications. Process Documentation:

• Candidates are expected to understand and articulate their design process, from concept development and ideation to final file preparation and delivery.

• The ability to manage project timelines and workflows efficiently will be assessed, demonstrating an understanding of project management within a creative context.

• While not explicitly required, familiarity with production workflows for both print (e.g., pre-press checks, color management) and digital (e.g., asset optimization, platform specifications) is beneficial.

📝 Enhancement Note: The emphasis on a "strong portfolio that demonstrates thoughtful design, strong typography, and clean layout systems" is paramount. Applicants should curate their portfolios to highlight these specific attributes relevant to a fashion brand.

💵 Compensation & Benefits

Salary Range: Up to $90,000 annually, based on experience and qualifications.

Benefits:

• Competitive wage

• Group health plans: health, vision, and dental insurance

• Welfare benefits: life, ad&d, supplemental voluntary coverage

• Flexible Spending Account (FSA) Plan & Health Savings Account (HSA) Program

• 401(K) Investment Options

• Adoption Assistance

• Employee Assistance Program (EAP)

• Commuter Benefits

• Paid Parental Leave

• Quarterly Cultural Spend allocation

• Ongoing Training and Development opportunities

• Educational Allowance for professional growth

• 10 paid holidays per year

• Paid Time Off (PTO) accrual

• KREWE employee quarterly frame allowance

Working Hours: Full-time, likely 40 hours per week, with the expectation of managing multiple projects and meeting deadlines in a fast-paced environment.

📝 Enhancement Note: The salary is capped at $90,000 for New York. The benefits package is comprehensive, offering a wide array of health, financial, and professional development support, which is attractive for mid-level professionals. The mention of "Quarterly Cultural Spend" and "employee frame allowance" points to unique company perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion, Eyewear, Retail, E-commerce. KREWE operates within the competitive and trend-driven fashion industry, known for its distinctive eyewear designs.

Company Size: While not explicitly stated, KREWE appears to be a growing brand with a significant online and retail presence, suggesting a company size that allows for dedicated creative teams but may still operate with some agility.

Founded: KREWE was founded in 2013, indicating a relatively young but established brand that has successfully carved out its niche.

Team Structure:

• The Graphic Designer will be part of a creative team, likely reporting to an Art Director or Creative Lead.

• Collaboration is expected with Marketing, eCommerce, and Retail departments, highlighting a cross-functional operational model.

• The team likely fosters a culture of creativity, attention to detail, and a passion for the brand's aesthetic. Methodology:

• Design processes will likely involve iterative feedback loops, concept development, and production-focused execution.

• A strong emphasis on brand consistency and visual storytelling will guide creative output.

• The fast-paced nature of the fashion industry requires agile design practices and efficient project management.

Company Website: https://www.krewe.com/

📝 Enhancement Note: KREWE is a contemporary fashion brand with a strong emphasis on design and brand aesthetic. The culture likely values creativity, detail, and a passion for fashion and visual culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 3-5 years of experience. It's an execution-focused role within the creative department, contributing directly to marketing and brand initiatives.

Reporting Structure: The Graphic Designer will likely report to an Art Director or a Senior Designer, working within a dedicated creative team. They will also collaborate closely with marketing and e-commerce teams.

Operations Impact: The Graphic Designer's work directly impacts brand perception, marketing campaign effectiveness, and customer engagement across all touchpoints. Strong design execution is crucial for brand differentiation and sales conversion in the competitive fashion market.

Growth Opportunities:

• Potential to advance to a Senior Graphic Designer or Art Director role within KREWE, depending on performance, skill development, and available opportunities.

• Opportunities to specialize in specific design areas (e.g., digital, print, packaging) or take on more complex campaign responsibilities.

• Continuous learning and development are supported through training, educational allowances, and exposure to diverse creative projects within the fashion industry.

📝 Enhancement Note: This role offers a clear path for growth within a creative department, especially for a designer who can demonstrate adaptability and a strong understanding of brand aesthetics in the fashion and lifestyle space.

🌐 Work Environment

Office Type: The role is on-site in New York, NY, indicating a traditional office environment where in-person collaboration is valued.

Office Location(s): New York, NY. Specific office details are not provided but would typically be in a commercial district accessible via public transport.

Workspace Context:

• The workspace will likely be collaborative, with designers working in proximity to Art Directors and other creative team members.

• Access to necessary design software and hardware is expected, forming the core of the designer's toolkit.

• Opportunities for direct interaction with marketing and e-commerce teams will facilitate seamless project execution and idea exchange.

Work Schedule: Standard full-time working hours are expected, with flexibility potentially available based on project needs, but the core expectation is consistent availability for team collaboration and project delivery.

📝 Enhancement Note: The on-site requirement in New York suggests a collaborative, in-person work environment typical of creative agencies or brand headquarters in major urban centers.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Portfolio Review: A dedicated session, likely with the Art Director or hiring manager, to walk through your portfolio, discussing your process, design choices, and problem-solving skills. Be prepared to articulate your rationale behind specific projects.

• Skills Assessment/Creative Challenge: Potentially a small design exercise or a discussion around hypothetical design challenges to evaluate your approach and technical abilities under pressure.

• Team/Cross-functional Interviews: Meetings with other members of the creative team, marketing, or e-commerce to assess collaboration style and cultural fit.

• Final Interview: Likely with a senior leader to discuss overall fit and alignment with company values.

Portfolio Review Tips:

• Curate your portfolio to prominently feature work that aligns with KREWE's aesthetic: clean, modern, stylish, and impactful.

• Include a mix of digital and print projects, highlighting your versatility.

• For each project, clearly articulate the brief, your role, your design process, the challenges you faced, and the outcome or impact.

• Ensure strong typography and layout are evident in all showcased work.

• Be ready to discuss your interest in fashion, photography, and contemporary culture. Challenge Preparation:

• If a creative challenge is given, focus on understanding the brief thoroughly and applying KREWE's brand aesthetic.

• Prioritize clear communication of your thought process and design rationale.

• Demonstrate efficiency and an ability to meet deadlines, even with a hypothetical task.

📝 Enhancement Note: The portfolio is the most critical component for this role. Applicants must tailor their presentation to showcase relevant skills and an aesthetic that matches KREWE's brand identity.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe InDesign: Essential for layout, print collateral, and production file preparation.

  • Adobe Illustrator: Crucial for logo work, vector graphics, icons, and illustrations.

  • Adobe Photoshop: Necessary for image editing, retouching, digital asset creation, and mockups. Analytics & Reporting: While not a primary focus for a graphic designer, understanding how design impacts engagement metrics (e.g., click-through rates on digital ads, social media engagement) is beneficial.

CRM & Automation: Not directly applicable to the core functions of this role.

Preferred/Bonus Tools:

• Adobe After Effects: For creating motion graphics, animated social posts, or short video assets.

• Adobe Premiere Pro: For basic video editing of campaign assets.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Motion graphics and video editing skills are a significant plus, indicating a desire for designers who can contribute to more dynamic digital content.

👥 Team Culture & Values

Operations Values:

• Creativity & Design Excellence: A strong emphasis on producing visually appealing and high-quality design work that reflects the brand's sophisticated aesthetic.

• Brand Consistency: A commitment to upholding and reinforcing the KREWE brand identity across all communications.

• Collaboration: A team-oriented approach where designers work effectively with internal stakeholders to achieve shared goals.

• Detail-Oriented: A meticulous approach to design and production, ensuring accuracy and polish in every asset.

• Passion for Fashion & Culture: An intrinsic interest in the fashion industry, visual trends, and contemporary culture that informs and inspires creative output.

Collaboration Style:

• Expected to be a collaborative team player, working closely with the Art Director and other creatives.

• Close partnership with Marketing, eCommerce, and Retail teams to translate business objectives into compelling visual designs.

• Openness to feedback and iterative design processes.

📝 Enhancement Note: The culture likely values aesthetic precision, a strong understanding of brand, and a collaborative spirit, all within the dynamic context of the fashion industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The fashion industry demands rapid turnaround times for design assets, requiring efficient workflow management and the ability to adapt quickly to new campaigns or product launches.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a unified brand message and visual identity across print, digital, social, and retail touchpoints can be complex.

• Balancing Creative Vision with Business Objectives: Effectively translating marketing goals and business needs into creative design solutions that are both aesthetically pleasing and commercially effective.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in Adobe Creative Suite, and potentially learn motion graphics or video editing.

• Industry Exposure: Gaining valuable experience within the fashion and lifestyle sector, staying current with industry trends and best practices.

• Career Progression: Potential to grow within the KREWE creative team, taking on more responsibility and leadership roles.

• Educational Allowance: Financial support for courses, workshops, or conferences to further professional development.

📝 Enhancement Note: This role offers a chance to grow within a specific industry, honing design skills in a high-fashion context. The challenges are typical of a fast-moving consumer brand, requiring adaptability and strong execution.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media campaign visual from brief to final asset." (Focus on process, tools, and collaboration).

• "How do you ensure brand consistency across digital and print materials?" (Highlight adherence to guidelines and attention to detail).

• "Walk us through a project in your portfolio that you're particularly proud of. What was the challenge, and how did your design solve it?" (Emphasize problem-solving, design rationale, and impact).

• "How do you stay current with design trends, especially within fashion and lifestyle?" (Showcase your passion and proactive learning). Company & Culture Questions:

• "What interests you about KREWE and our brand aesthetic?" (Research the brand thoroughly, mention specific designs or campaigns you admire).

• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate openness and a growth mindset).

• "Describe your experience working cross-functionally with marketing or e-commerce teams." (Highlight collaboration and communication skills).

• "What are your favorite design resources or inspirations?" (Connect this to fashion, art, or visual culture). Portfolio Presentation Strategy:

• Curate ruthlessly: Select only your strongest, most relevant work. Aim for 5-7 key projects.

• Tell a story: For each project, explain the problem, your approach, your role, the tools used, and the outcome.

• Highlight KREWE's aesthetic: Ensure your presentation visually aligns with KREWE's brand – clean, modern, sophisticated.

• Be prepared for technical questions: Discuss your software proficiency and file preparation techniques.

• Showcase versatility: Include examples of both digital and print design.

• Be concise and engaging: Respect the interviewer's time and keep your explanations focused.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should be prepared to deeply discuss their work and demonstrate an understanding of KREWE's brand and the fashion industry.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Rippling.

• Portfolio Customization: Ensure your online portfolio is up-to-date and prominently features work that aligns with KREWE's fashion-forward aesthetic, showcasing both digital and print design capabilities with strong typography and layout.

• Resume Optimization: Tailor your resume to highlight your 3-5 years of relevant experience, specifically mentioning fashion, lifestyle, or retail design, and clearly listing your proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop). Quantify achievements where possible.

• Interview Preparation: Practice walking through your portfolio, articulating your design process, and preparing answers to common interview questions related to creativity, collaboration, and brand consistency. Research KREWE's recent campaigns and brand positioning.

• Company Research: Deeply understand KREWE's brand, mission, and visual identity. Be prepared to discuss what attracts you to the company and how your design style aligns with their aesthetic.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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