Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Kestra

Location: Austin, Texas, United States

Job Type: Full-time

Category: Marketing / Creative & Media

Date Posted: 2026-06-24

Experience Level: Mid-Level (5-8 years)

Remote Status: On-site

🚀 Role Summary

• Lead the conceptualization, design, and execution of high-impact visual assets across both digital and print mediums to support marketing initiatives for Kestra Holdings and its diverse portfolio of brands.

• Drive a consistent and elevated brand experience across all business lines by translating complex business needs into clear, effective, and visually compelling creative solutions.

• Partner cross-functionally with Creative, Lead Generation, Communications, and Event teams to develop integrated marketing campaigns, event branding, and essential marketing collateral.

• Maintain and evolve brand standards, ensuring a cohesive and professional visual identity across all marketing touchpoints, from initial concept through final delivery.

📝 Enhancement Note: While the original job title is "Graphic Designer," the detailed responsibilities and company context suggest a role that leans heavily into marketing design and brand stewardship within a financial services organization. The emphasis on campaign development, event branding, and cross-functional collaboration indicates a strategic design role rather than purely production-focused.

📈 Primary Responsibilities

• Conceptualize, design, and execute creative assets for integrated marketing campaigns, including campaign look and feel, comprehensive asset systems, and supporting collateral.

• Develop comprehensive event branding and design supporting materials, encompassing signage, presentations, collateral, digital assets, and on-site experiential elements.

• Design a wide range of marketing collateral, including brochures, presentations, advertisements, publications, and core brand materials, ensuring alignment with business objectives.

• Produce digital assets such as web graphics, banners, email visuals, infographics, and interactive PDFs, optimizing for various platforms and user experiences.

• Translate creative briefs into clear visual solutions, effectively communicating design rationale and ensuring alignment with strategic business goals and target audience needs.

• Maintain and apply brand guidelines across multiple business lines, actively contributing to ongoing brand evolution and consistency.

• Design and modernize PowerPoint presentations, leveraging strong layout principles, storytelling techniques, and visual structure to enhance communication impact.

• Edit and retouch photography, including headshots and marketing imagery, to meet brand and quality standards.

• Collaborate with marketing teams to support campaign development, iterating on creative based on feedback and performance data.

• Present design concepts clearly to stakeholders, articulating design rationale and securing buy-in for creative directions.

• Manage and maintain digital asset libraries, ensuring proper file structure, version control, and accessibility.

• Package design files accurately for print, digital delivery, and archival purposes, adhering to production best practices.

• Coordinate with external vendors and printers to ensure quality, accuracy, and timely delivery of print materials.

• Contribute to the development of design templates and scalable solutions to enhance team efficiency and brand consistency.

• Support team workflows and project tracking using established systems like Monday.com, ensuring project visibility and timely execution.

• Provide constructive feedback and guidance to other designers to uphold and elevate the overall creative standard within the team.

• Ensure all creative deliverables comply with regulatory standards, brand guidelines, and production requirements.

📝 Enhancement Note: The extensive list of responsibilities highlights the need for a versatile designer capable of handling broad-spectrum design tasks, from campaign ideation to final asset delivery and vendor management. The mention of "evolving brand" and "modernizing PowerPoint" suggests a proactive approach to design and brand strategy.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communications, or a closely related field is preferred. Experience:

• 5 to 8 years of professional graphic design experience, gained within an in-house marketing department or a creative agency setting.

• Demonstrated experience in developing and executing integrated marketing campaigns across multiple channels.

• Proven track record in event branding and creating cohesive design systems for events. Required Skills:

• Advanced proficiency in Adobe Creative Cloud, specifically InDesign, Illustrator, Photoshop, and Acrobat.

• Strong foundational knowledge of typography, layout principles, and editorial design best practices.

• Expertise in designing digital assets for web, email, social media, and paid media campaigns.

• Proficiency in creating and designing visually engaging PowerPoint presentations with a focus on storytelling and structure.

• Experience in concepting and executing integrated marketing campaigns, demonstrating an understanding of multi-channel strategies.

• Strong attention to detail in layout, production, and file management to ensure flawless execution.

• Excellent communication and presentation skills, with the ability to articulate design rationale clearly to stakeholders.

• Proficient in organizational and time management skills, capable of managing multiple competing priorities in a fast-paced environment.

• Ability to work independently and contribute effectively within a collaborative team structure. Preferred Skills:

• Working knowledge of Figma or similar collaborative digital design tools.

• Familiarity with Content Management Systems (CMS) such as Sitecore.

• Understanding of web and responsive design principles.

• Basic understanding of HTML and CSS.

• Experience with photography editing and retouching.

📝 Enhancement Note: The requirement for advanced proficiency in Adobe Creative Cloud and specific experience with campaign development, event branding, and PowerPoint design are critical. The preference for Figma and familiarity with CMS platforms like Sitecore indicate a need for a designer who understands digital workflows and content integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a wide range of design work, including print collateral, digital assets, integrated marketing campaigns, and event branding.

• Demonstrate a strong understanding of brand identity development and application across various touchpoints.

• Include examples of visually compelling PowerPoint presentations that effectively convey complex information.

• Showcase the ability to translate project briefs into creative concepts and final design solutions. Process Documentation:

• Examples of workflow management, potentially referencing the use of project tracking tools like Monday.com.

• Demonstrate how brand standards are applied and maintained consistently across diverse projects.

• Illustrate the process of collaborating with cross-functional teams and stakeholders to refine designs based on feedback.

📝 Enhancement Note: For a design role, the portfolio is paramount. It needs to clearly articulate not just aesthetic capability but also strategic thinking, problem-solving, and the ability to execute within brand and business constraints. The inclusion of process examples, even if not explicitly stated as required, will strengthen an application.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Graphic Designer with 5-8 years of experience in Austin, Texas, the estimated salary range is approximately $70,000 - $95,000 annually. This range accounts for the cost of living in Austin, the required experience level, and the comprehensive responsibilities outlined in the role. Benefits:

• Competitive pay and benefits package, reflective of a large employer with over 1600 employees nationwide.

• Comprehensive health insurance coverage.

• 401(k) retirement savings plan with company contributions.

• Tuition reimbursement for qualified educational expenses, supporting continuous learning.

• Opportunities for professional training and development, fostering career growth within the firm.

• Supportive and collaborative work environment committed to professional excellence. Working Hours:

• Standard full-time working hours, typically around 40 hours per week. While the role is on-site, Kestra fosters a supportive environment that values professional excellence, suggesting a balance between productivity and work-life integration.

📝 Enhancement Note: Salary ranges are estimated based on Glassdoor, Salary.com, and LinkedIn Salary data for Graphic Designers in Austin, TX, with 5-8 years of experience. Benefits are directly listed from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Wealth Management Platform)

Company Size: Large (Over 1600 employees nationwide)

Founded: Kestra Financial has a history that includes acquisitions and integrations, with its current structure evolving over recent years to consolidate various advisor support platforms. Its operations reflect a commitment to empowering independent financial professionals.

Team Structure:

• The role is within the Marketing team, specifically collaborating with Creative, Lead Generation, Communications, and Event teams.

• This position involves significant cross-functional partnership across various departments within Kestra Holdings and its portfolio of brands.

• The Graphic Designer will work alongside Marketing Strategists and potentially other designers, contributing to a collaborative creative environment. Methodology:

• Emphasis on translating business needs into clear, effective visual solutions that align with marketing initiatives and campaign development.

• Focus on maintaining and evolving brand standards to ensure a consistent, high-quality brand experience across all Kestra's business lines.

• Leveraging project management tools like Monday.com to support team workflows and project tracking, promoting efficiency and transparency.

Company Website: https://www.kestrafinancial.com/

📝 Enhancement Note: Kestra's positioning as a wealth management platform dedicated to empowering financial professionals suggests a corporate culture that values expertise, client service, and innovation. The "Lead with Purpose. Partner with Impact." slogan indicates a results-oriented and collaborative approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 5-8 years of experience. It involves significant ownership of design projects from concept to completion, with responsibilities for campaign development, event branding, and brand consistency across multiple brands.

Reporting Structure: The Graphic Designer reports to a manager or director within the Marketing department, likely working closely with creative leads and marketing strategists.

Operations Impact: This role directly impacts the company's market presence and brand perception. High-quality visual design is crucial for effective marketing campaigns, client engagement, event experiences, and overall brand consistency, all of which contribute to Kestra's reputation and growth within the financial services industry.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in digital design, campaign strategy, and potentially explore areas like motion graphics or UI/UX design through project involvement and company-provided training.

• Leadership Potential: With strong performance and demonstrated strategic input, there's potential to grow into a Senior Graphic Designer role, potentially leading design projects or mentoring junior designers.

• Cross-functional Exposure: Involvement with various marketing teams and business lines offers exposure to different aspects of the financial services industry and broadens understanding of marketing strategy.

• Brand Stewardship: The chance to play a key role in maintaining and evolving the visual identity of a significant wealth management platform.

📝 Enhancement Note: The description implies a role with significant autonomy and scope, suggesting good potential for career progression within a large organization like Kestra, especially in areas related to brand management and marketing strategy.

🌐 Work Environment

Office Type: On-site position in Austin, Texas, suggesting a traditional office setting that fosters in-person collaboration.

Office Location(s): Austin, Texas.

Workspace Context:

• The role operates within a supportive and collaborative marketing team, encouraging interaction and knowledge sharing.

• Access to standard design software and potentially project management tools like Monday.com is expected.

• Opportunities for direct collaboration with Creative, Lead Generation, Communications, and Event teams, as well as Marketing Strategists.

Work Schedule: Standard full-time schedule, likely Monday to Friday, with expectations of managing multiple projects and deadlines effectively. The emphasis on professional excellence suggests a dedicated work ethic.

📝 Enhancement Note: The on-site requirement in Austin indicates a preference for in-person collaboration and team integration, which can be beneficial for creative roles requiring brainstorming and direct feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the required skills and experience.

• Technical/Creative Interview: This stage will likely involve a discussion about your portfolio, design process, and technical proficiency with design software. You may be asked to present specific case studies.

• Team/Stakeholder Interviews: Meetings with members of the marketing team and potentially other key stakeholders to evaluate your collaboration style, communication skills, and cultural fit.

• Potential Design Challenge: A small design task or case study may be assigned to evaluate your problem-solving abilities and approach to a given brief.

Portfolio Review Tips:

• Curate Strategically: Select pieces that best demonstrate your experience in campaign development, event branding, digital assets, print collateral, and presentations. Highlight work that shows your ability to translate briefs into effective visual solutions.

• Showcase Process: For key projects, briefly outline your design process, including initial concepts, iterations, and the rationale behind your final design choices.

• Highlight Brand Consistency: Include examples that demonstrate your ability to maintain brand standards or adapt them across different applications.

• Quantify Impact (If Possible): If any of your designs contributed to measurable marketing success (e.g., increased engagement, event attendance), mention this.

• Tailor to Kestra: If possible, include a piece or discuss how you would approach designing for a financial services brand, showing an understanding of the industry's aesthetic and compliance needs.

Challenge Preparation:

• Be prepared to discuss how you approach design briefs, manage multiple projects, and handle feedback from stakeholders.

• Practice articulating your design decisions and the strategic thinking behind them.

• Familiarize yourself with Kestra's existing branding and marketing efforts to understand their current visual language.

📝 Enhancement Note: The emphasis on portfolio content and the ability to articulate design rationale are crucial for this role. Preparing specific examples of campaign work and event branding will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency required in InDesign, Illustrator, and Photoshop. Acrobat is also listed.

• Figma: Working knowledge is preferred for digital design collaboration.

• Microsoft PowerPoint: Experience in designing modern, visually structured presentations is essential.

Analytics & Reporting:

• While not explicitly listed, understanding how design impacts digital channels (web, email, social) implies an awareness of analytics and performance metrics, even if not directly using them. CRM & Automation:

• Familiarity with Content Management Systems (CMS) such as Sitecore is a plus, indicating an understanding of how content is deployed online.

• Experience with project management tools like Monday.com is mentioned for workflow tracking. Other:

• Basic understanding of HTML and CSS is a plus, suggesting an appreciation for web development and responsive design.

📝 Enhancement Note: Proficiency in Adobe Creative Cloud is non-negotiable. The mention of Figma, Sitecore, and basic HTML/CSS indicates a need for a designer who is digitally savvy and understands the broader marketing technology landscape.

👥 Team Culture & Values

Operations Values:

• Serve: A core value, suggesting a client-centric approach in all design work, aiming to support the success of financial professionals and their clients.

• Make it Happen: Implies a proactive, results-oriented mindset where designers are expected to take initiative and deliver on projects efficiently.

• One Team: Highlights the importance of collaboration, cross-functional teamwork, and supporting colleagues to achieve shared goals.

Collaboration Style:

• Highly collaborative, requiring close partnership with Creative, Lead Generation, Communications, and Event teams, as well as Marketing Strategists.

• Emphasis on presenting design concepts and incorporating feedback from stakeholders, indicating an open and iterative design process.

• A culture of providing feedback and guidance to other designers to maintain high creative standards.

📝 Enhancement Note: Kestra's stated values of "Serve," "Make it Happen," and "One Team" point towards a culture that values client success, execution, and strong internal partnerships. This means the designer should be adept at working with others and focused on delivering tangible results.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Evolution: Balancing the need to maintain consistent brand standards across multiple business lines while also supporting ongoing brand evolution can be a delicate act.

• Fast-Paced Environment: Managing multiple projects and priorities simultaneously requires strong organizational skills and the ability to adapt quickly.

• Cross-Functional Alignment: Translating diverse business needs into cohesive visual solutions requires excellent communication and negotiation skills to align various stakeholder expectations.

• Regulatory Environment: Designing within the financial services industry may involve navigating compliance and regulatory considerations, requiring attention to detail and an understanding of industry-specific nuances.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunity to hone skills in digital design, campaign strategy, and potentially explore new tools and technologies.

• Industry Knowledge: Gaining deeper insights into the wealth management industry and the needs of financial professionals.

• Cross-Departmental Collaboration: Learning about different facets of marketing and business operations within a large financial services firm.

• Mentorship: Potential to learn from senior designers or marketing leaders, and to mentor junior team members as experience grows.

📝 Enhancement Note: The challenges presented are typical for a designer in a large, multi-brand organization, especially within a regulated industry. The growth opportunities are substantial, given Kestra's size and focus on professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex business objective into a clear visual design for a marketing campaign." (Focus on process, strategy, and outcome).

• "How do you approach maintaining brand consistency across multiple brands or business lines while also contributing to brand evolution?" (Highlight your understanding of brand architecture and guidelines).

• "Walk us through your process for designing event branding and collateral for a multi-touchpoint event experience." (Detail your approach from concept to execution).

• "How do you ensure your PowerPoint designs are not just visually appealing but also effective in conveying information and telling a story?" (Emphasize structure, hierarchy, and narrative). Company & Culture Questions:

• "Based on our website and values, how do you see your design approach aligning with Kestra's mission of 'Powering Financial Independence'?" (Show you've researched Kestra and its values).

• "Describe your experience working collaboratively with marketing, communications, and event teams. How do you handle feedback from diverse stakeholders?" (Prepare examples demonstrating your "One Team" mindset).

• "How do you stay organized and manage multiple design projects with competing deadlines in a fast-paced environment?" (Highlight your time management and project tracking skills). Portfolio Presentation Strategy:

• Select Impactful Pieces: Choose 3-5 projects that best showcase your versatility and relevant experience (campaigns, events, digital, print).

• Tell the Story: For each project, explain the brief, your strategic approach, the design challenges, your creative solutions, and the final outcome or impact.

• Highlight Technical Proficiency: Be ready to discuss your use of Adobe Creative Cloud, Figma, and other tools.

• Demonstrate Brand Awareness: Show how you applied or adapted brand guidelines. If possible, include a concept for Kestra or a similar financial brand.

• Prepare for Q&A: Anticipate questions about your design choices, problem-solving skills, and how you handle constructive criticism.

📝 Enhancement Note: Preparing specific examples that align with Kestra's industry and values will be crucial. The interview will likely assess not only design skills but also strategic thinking, communication, and collaborative capabilities.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Kestra Careers Portal.

• Portfolio Customization: Ensure your portfolio is up-to-date and highlights projects most relevant to this role, such as integrated marketing campaigns, event branding, and digital/print collateral.

• Resume Optimization: Tailor your resume to emphasize your 5-8 years of experience, advanced Adobe Creative Cloud skills, and specific achievements in campaign development, event design, and brand management.

• Interview Preparation: Practice articulating your design process, reasoning, and experience with the tools and responsibilities mentioned. Prepare to present your portfolio with confidence.

• Company Research: Familiarize yourself with Kestra Financial's mission, values (Serve, Make it Happen, One Team), and existing marketing materials to understand their brand and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Kestra Financial before making application decisions.