Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: IG Group

Location: Cannon Street, London, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-21

Experience Level: Mid-weight (2-5 years recommended)

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Develop and execute visually compelling creative assets for integrated marketing campaigns across diverse channels, including digital, social media, OOH, and print.

• Translate complex financial market concepts into clear, actionable, and engaging communications that resonate with target audiences.

• Collaborate cross-functionally with copywriters, motion designers, and performance marketing teams to ensure cohesive and effective campaign execution.

• Maintain and evolve IG Group's visual identity, ensuring brand consistency and adherence to established guidelines across all touchpoints.

• Proactively explore and implement AI tools to enhance workflow efficiency and creative output within a fast-paced fintech environment.

📝 Enhancement Note: This role is positioned as a Mid-weight Graphic Designer, implying a need for candidates with a solid foundation in design principles and practical experience, capable of independent work and contributing to strategic creative direction. The emphasis on "demystifying financial markets" and "actionable communication" highlights the need for designers who can simplify complex information visually.

📈 Primary Responsibilities

• Create engaging visual assets for integrated marketing campaigns, encompassing Out-of-Home (OOH), digital media, social media, email marketing, and website content, ensuring brand consistency and adherence to channel-specific best practices.

• Adapt and scale existing campaign concepts into various formats and sizes for diverse platforms, including print, digital, and motion graphics.

• Support performance marketing and growth initiatives by designing content for paid social, display advertising, and lifecycle communications to drive customer acquisition and retention.

• Collaborate closely with the Motion Designer to develop storyboards and visual concepts for a range of motion graphics assets, contributing to dynamic content creation.

• Partner with Copywriters to ideate, challenge, and co-create effective marketing content, fostering a synergistic creative process.

• Receive and incorporate feedback from the Senior Designer and Head of Creative to refine and elevate design solutions.

• Contribute to the ongoing development and evolution of IG's brand identity, ensuring consistent application of brand assets across all channels and formats.

• Stay abreast of current design trends, emerging tools, and best practices, proactively bringing fresh perspectives and innovative ideas to the creative team.

• Proactively experiment with and leverage AI tools to optimize workflow, enhance efficiency, and explore new creative possibilities.

📝 Enhancement Note: The responsibilities indicate a hands-on role requiring a blend of creative execution and collaborative problem-solving, with a strong focus on integrated campaign development and performance marketing support. The explicit mention of AI tool experimentation suggests a forward-thinking approach to design workflow.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Visual Communications, or a related field is implied by the extensive background requirement.

Experience: Extensive background in graphic design or brand design within a marketing or advertising context is required. A minimum of 2-5 years of relevant experience is recommended for a mid-weight role, demonstrating proficiency in creating integrated design solutions.

Required Skills:

• Extensive background in graphic design or brand design within marketing or advertising.

• Strong portfolio demonstrating integrated design capabilities across digital and print mediums, showcasing conceptual thinking and polished execution.

• Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, and After Effects.

• Proficiency in Figma for collaborative design and prototyping.

• Solid understanding of design principles for digital media, including specifications, formats, and best practices for various platforms.

• Experience in print production, including colour management, pre-press preparation, and setting up artwork for OOH, press, and publications.

• Ability to animate and apply motion to campaign assets and a range of digital content, demonstrating an understanding of motion graphics.

• Experience using or actively experimenting with AI tools in a commercial environment to improve workflow and efficiency.

Preferred Skills:

• Understanding of website design principles, responsive design, and UX/UI best practices.

• Basic understanding of app design and the creative opportunities within product experiences.

• Basic understanding of video editing and proficiency in Adobe Premiere Pro.

• Experience using dynamic creative automation (DCA) tools such as Celtra, Bannerflow, or StoryTeq for scalable performance marketing campaigns.

📝 Enhancement Note: The required skills emphasize a broad technical and conceptual toolkit, essential for a mid-weight designer in a fast-paced fintech environment. The inclusion of AI and DCA tools points towards a need for adaptability and a focus on performance-driven creative.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of integrated campaigns that span both digital and print mediums, highlighting your ability to maintain brand consistency across channels.

• Include case studies that demonstrate your process for translating complex briefs into effective visual solutions, with a focus on problem-solving and strategic thinking.

• Present examples of design for digital media, illustrating an understanding of specifications, formats, and channel best practices.

• Feature examples of print production work, detailing your role in colour management and artwork setup for various print applications.

• Include examples of motion graphics or animated assets, demonstrating your capabilities in bringing static designs to life.

Process Documentation:

• Be prepared to discuss your design process from brief to final delivery, including ideation, concept development, stakeholder feedback integration, and final asset production.

• Demonstrate how you collaborate with copywriters and other creative team members to achieve cohesive campaign messaging.

• Explain your approach to adapting campaign concepts across different formats and sizes, ensuring scalability and consistency.

• Outline your understanding of print production workflows, including colour management and pre-press considerations.

📝 Enhancement Note: A strong portfolio is critical for this role, serving as the primary evidence of integrated design capabilities. The emphasis on process and problem-solving within the portfolio will be key for demonstrating strategic thinking beyond mere aesthetic execution.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-weight Graphic Designer in London, UK, with the specified experience and skill set, a competitive salary range is estimated between £40,000 - £55,000 per annum. This range considers the cost of living in London, the fintech industry's compensation standards, and IG Group's status as a FTSE100 company.

Benefits:

• Competitive salary.

• Flexible Benefits Package (12% of salary) allowing customization to individual needs.

• Private medical cover for you and your family, ensuring comprehensive healthcare.

• Life insurance, providing financial security for dependents.

• Contribution towards gym memberships, promoting employee well-being.

• 25 Days holiday, plus an additional day off for your Birthday and 2 extra days for voluntary work (total of 28 days).

• Option to buy or sell holiday days, offering flexibility in work-life balance.

• Unlimited access to the LinkedIn Learning Platform for continuous professional development.

• A comprehensive global and local onboarding process to ensure a smooth integration.

• Participation in employee-led networks (LGBTQ+, Women’s, Black, Parents & Carers) with dedicated budgets for fostering an inclusive culture.

• Option to participate and create ESG initiatives through the IG Brighter Future Fund.

• Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, alongside other parental support benefits.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with a hybrid working model requiring 3 days in the office.

📝 Enhancement Note: The salary estimation is based on current market data for similar roles in London, factoring in the company's industry and size. The extensive list of benefits underscores IG Group's commitment to employee well-being, professional growth, and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology), specifically retail trading and investment. IG Group is a FTSE100 company with a long-standing history in financial services, operating across five continents. This industry context implies a fast-paced, regulated, and data-driven environment where clarity and trust are paramount.

Company Size: Large enterprise, indicated by its FTSE100 status and operations across five continents, serving over 700,000 clients. This size suggests structured processes, significant resources, and opportunities for impact within a global framework.

Founded: 1974. IG Group has a deep-rooted history in financial trading, positioning itself as an established yet innovative leader in the fintech space. This history likely contributes to a culture that values both stability and forward-thinking innovation.

Team Structure: The Graphic Designer will join an in-house creative team, reporting into the Senior Designer. This team structure suggests a collaborative environment where designers work closely with creative leadership and peers, likely interacting with other marketing, product, and performance teams.

Methodology: The company emphasizes a "thoughtful approach to ways of working," underpinned by five core principles: "Lead and Inspire," "Think Big," "Champion the Client," "Deliver at Pace," and "Raise the Bar." These principles guide high performance, learning, and career satisfaction, suggesting a culture that values proactivity, client focus, efficiency, and continuous improvement.

Company Website: https://www.iggroup.com/

📝 Enhancement Note: IG Group's culture appears to balance innovation with a strong client focus and a commitment to high performance, typical of leading fintech firms. The in-house creative team structure offers direct collaboration and influence on brand communication.

📈 Career & Growth Analysis

Operations Career Level: This role is for a Mid-weight Graphic Designer. This level typically involves executing design projects with moderate supervision, contributing to campaign development, and collaborating with senior team members. It's a crucial stage for developing expertise in integrated campaign design, performance marketing visuals, and brand consistency within a complex industry.

Reporting Structure: The Graphic Designer reports to the Senior Designer, who in turn likely reports to the Head of Creative. This structure provides clear lines of communication and mentorship, allowing for guidance on complex projects and career development.

Operations Impact: The Graphic Designer's work will directly impact IG Group's brand perception, client acquisition, and retention efforts. By translating complex financial concepts into clear, engaging visuals, the role supports the company's mission to demystify trading and investing, thereby influencing client understanding and engagement with financial markets.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in integrated campaign design, motion graphics, and potentially UX/UI principles through hands-on project work and access to LinkedIn Learning.

• Career Progression: Potential to advance to a Senior Graphic Designer role, lead projects, and take on more strategic creative responsibilities within the team.

• Industry Exposure: Gaining valuable experience in the fintech sector, a rapidly evolving and high-growth industry, which can open doors to future opportunities in finance, technology, or creative agencies serving these sectors.

• Mentorship: Learning from experienced Senior Designers and Heads of Creative, receiving guidance on creative strategy and professional development.

📝 Enhancement Note: The role offers a solid foundation for a graphic designer looking to specialize in the fintech sector, with clear paths for skill enhancement and career progression within a reputable global organization.

🌐 Work Environment

Office Type: The company operates a hybrid working model, requiring 3 days per week in the office. This suggests a modern office environment designed to foster collaboration, team interaction, and access to company resources.

Office Location(s): The role is based at Cannon Street, London. This central London location offers excellent transport links and access to a vibrant business district.

Workspace Context:

• The office environment is designed to support collaboration, with opportunities for direct interaction with the Senior Designer, Motion Designer, Copywriters, and other members of the creative and marketing teams.

• Access to industry-standard design tools and technology, including the Adobe Creative Suite, Figma, and potentially advanced AI tools.

• The hybrid model balances focused individual work with the benefits of in-person collaboration, team building, and knowledge sharing.

Work Schedule: The standard working hours are approximately 40 hours per week, with the flexibility offered by the hybrid model allowing for a balance between office-based collaboration and remote focus.

📝 Enhancement Note: The hybrid work model and central London location provide a balance of work-life integration and access to a dynamic professional environment, suitable for a designer seeking both focused work and collaborative opportunities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and experience against the role requirements.

• Creative Assessment: A potential design task or case study presentation to evaluate your design skills, conceptual thinking, and ability to translate briefs into effective visuals. This may involve adapting existing campaign elements or creating new assets based on a hypothetical brief.

• Team Interviews: Interviews with the Senior Designer and potentially the Head of Creative, focusing on your design process, collaborative approach, understanding of brand guidelines, and ability to work within the fintech context.

• Cultural Fit Discussion: Conversations to assess alignment with IG Group's core values (Lead and Inspire, Think Big, Champion the Client, Deliver at Pace, Raise the Bar) and the team's collaborative style.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase integrated campaign design, digital execution, print production, and motion graphics. Prioritize projects that demonstrate problem-solving and strategic thinking.

• Highlight Process: For each project, clearly outline the brief, your role, the challenges faced, your design process, the solutions you developed, and the outcomes achieved. Use visuals to explain your thinking.

• Showcase Versatility: Include examples that span different media (digital, print, social, motion) and demonstrate your ability to adapt your style while maintaining brand consistency.

• Demonstrate Technical Proficiency: Ensure your portfolio clearly indicates proficiency with Adobe Creative Suite, Figma, and any AI tools you've utilized.

• Quantify Impact (if possible): If you have data or metrics on the performance of your designs (e.g., engagement rates, conversion improvements), present them to showcase the impact of your work, particularly for performance marketing assets.

Challenge Preparation:

• Understand the Brand: Thoroughly research IG Group's brand identity, target audience, and recent marketing campaigns. Understand their mission to "demystify financial markets."

• Prepare for "Why IG?": Be ready to articulate why you are interested in working for IG Group specifically, referencing their fintech focus and company values.

• Practice Visual Storytelling: Be prepared to walk through your portfolio projects, explaining your design choices and how they addressed the brief and achieved objectives.

• Anticipate Design Briefs: If a design task is provided, break down the brief, identify key objectives, and plan your approach before diving into execution. Focus on clarity, brand alignment, and strategic messaging.

📝 Enhancement Note: The interview process will likely assess both creative talent and the ability to apply design skills within a structured, performance-oriented environment. A well-curated portfolio that emphasizes process and impact is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, illustration, and motion graphics. Specific applications include:

  • Photoshop: For image manipulation, digital artwork, and web graphics.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout and page design of brochures, reports, and print collateral.
  • After Effects: For creating motion graphics, animations, and visual effects for digital content.

• Figma: A collaborative interface design tool, increasingly used for prototyping, UI design, and cross-functional design collaboration.

• AI Tools: Explicitly mentioned as a tool for workflow enhancement and efficiency. Candidates are expected to have experience or a willingness to experiment with AI-powered design tools.

Analytics & Reporting: While not explicitly listed as a primary tool for the designer, an understanding of how design impacts performance metrics will be beneficial. Familiarity with how analytics platforms (e.g., Google Analytics) measure the effectiveness of digital assets could be advantageous.

CRM & Automation: While direct CRM management is unlikely, an understanding of how marketing automation platforms (e.g., for email campaigns) utilize design assets is relevant. Experience with dynamic creative automation (DCA) tools like Celtra, Bannerflow, or StoryTeq is a desirable skill, indicating an ability to work with scalable performance marketing solutions.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The emphasis on AI tools and DCA indicates a need for a designer who is adaptable and focused on optimizing creative output for performance marketing.

👥 Team Culture & Values

Operations Values:

• Lead and Inspire: Fostering trust, alignment, and enthusiasm within the team and in creative output.

• Think Big: Focusing on creative solutions that have the most significant impact on commercial outcomes and strategic goals.

• Champion the Client: Understanding and prioritizing client needs in design decisions, ensuring communication is clear and resonates with the target audience.

• Deliver at Pace: Driving fast, sustainable growth through efficient creative production and timely delivery of assets.

• Raise the Bar: Taking ownership of work, being accountable for results, and actively contributing to a culture of continuous improvement and constructive feedback.

Collaboration Style:

• Cross-functional Integration: Close collaboration with copywriters, motion designers, performance marketing, and potentially product teams to ensure cohesive campaign messaging and visual consistency.

• Feedback-Driven: A culture that embraces constructive feedback as a means to elevate creative quality and refine design solutions.

• Knowledge Sharing: Encouraging the sharing of design trends, best practices, and insights, particularly regarding AI tools and new creative approaches.

📝 Enhancement Note: The company's stated values are deeply integrated into its operational philosophy, suggesting a performance-driven culture that values innovation, client-centricity, and collaborative execution. Designers are expected to contribute actively to this ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: The primary challenge will be translating the intricate world of financial trading and investment into visually simple, accessible, and engaging communications that resonate with a broad audience.

• Balancing Brand & Performance: Effectively balancing the need to maintain IG Group's established brand identity with the demands of performance marketing, which often requires more direct, data-driven creative approaches.

• Pace of Fintech: Working within a fast-paced fintech environment that requires rapid iteration, continuous learning, and adaptability to new trends and technologies, including AI.

• Integrated Campaign Execution: Ensuring seamless and consistent execution of creative assets across a wide array of integrated channels, from OOH to social media and email.

Learning & Development Opportunities:

• Specialized Skill Development: Opportunities to deepen expertise in motion graphics, AI-driven design workflows, and potentially UX/UI principles through practical application and company-provided resources like LinkedIn Learning.

• Industry Insight: Gaining invaluable experience within the dynamic fintech sector, understanding its unique communication challenges and creative demands.

• Creative Mentorship: Receiving guidance from experienced Senior Designers and creative leadership, fostering professional growth and strategic thinking.

• Career Advancement: Potential to progress to more senior design roles, take on leadership of specific creative projects, or specialize in areas like performance creative or brand guardianship.

📝 Enhancement Note: The role presents a significant opportunity for a designer to hone their skills in translating complex information visually and to gain expertise in performance-driven creative within the high-growth fintech sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex brief, like one involving financial markets, into a clear and engaging visual concept." (Focus on your ideation, research, and simplification techniques.)

• "How do you ensure brand consistency across multiple channels, from print to social media, in an integrated campaign?" (Highlight your understanding of brand guidelines and cross-channel adaptation.)

• "Tell us about a time you collaborated with a copywriter or motion designer. What was your approach to working together to achieve a common goal?" (Emphasize communication, feedback, and shared ownership.)

Company & Culture Questions:

• "Why are you interested in IG Group and the fintech industry specifically?" (Research IG's mission, values, and recent campaigns.)

• "How do your design philosophies align with our core values: Lead and Inspire, Think Big, Champion the Client, Deliver at Pace, Raise the Bar?" (Prepare specific examples for each value.)

Portfolio Presentation Strategy:

• The "Why": For each project, clearly articulate the business objective and the problem you were trying to solve.

• Your Role: Define your specific contributions, especially in collaborative projects.

• The Process: Walk through your steps – research, ideation, sketching, digital execution, refinement, and challenges overcome.

• The Solution: Showcase the final creative assets and explain how they met the brief.

• The Impact: If possible, discuss any measurable results or lessons learned. Tailor this to IG's focus on performance and client engagement.

📝 Enhancement Note: Be prepared to discuss your design process, collaborative skills, and understanding of brand strategy. Demonstrating an ability to simplify complex information and an interest in AI tools will be key differentiators.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the IG Group careers portal.

• Portfolio Customization: Ensure your portfolio directly addresses the requirements of this role. Highlight integrated campaigns, digital and print execution, motion graphics, and any experience with AI tools or performance marketing creative.

• Resume Optimization: Tailor your CV to emphasize your extensive background in graphic and brand design, proficiency with Adobe Creative Suite and Figma, and any experience relevant to the fintech industry or performance marketing. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, collaborative approach, and understanding of IG Group's brand and values. Prepare to walk through your portfolio with a focus on problem-solving and impact.

• Company Research: Thoroughly research IG Group, their market position, recent campaigns, and company culture. Understand their commitment to "demystifying financial markets" and their core values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---