Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Epetōme (via HyperGrowth Recruitment)

Location: United Kingdom

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 26, 2026

Experience Level: Entry-Level (0-2 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is for an early-career Graphic Designer focused on creating high-impact visual assets for a fast-growing DTC subscription brand.

• Responsibilities span across paid advertising creative, organic social media content, CRM campaigns, and print collateral, requiring adaptability and a keen eye for detail.

• The position emphasizes rapid learning and contribution within a dynamic startup environment, with direct impact on marketing and brand initiatives.

• Successful candidates will leverage their design fundamentals and proficiency in industry-standard software to execute creative briefs and support performance-driven marketing efforts.

📝 Enhancement Note: While the raw job description is for a Graphic Designer, this enhanced version frames it within a broader GTM (Go-To-Market) context. The role's output directly supports sales and marketing objectives through visual communication, making it relevant to operations professionals who manage or collaborate with creative functions. The emphasis on performance creative and CRM assets highlights its connection to revenue generation.

📈 Primary Responsibilities

• Paid & Performance Creative: Design and adapt static, animated, and video ad creatives for various platforms (e.g., Meta, TikTok), incorporating rapid iteration based on performance feedback to optimize campaign effectiveness.

• CRM & Retention Assets: Develop compelling visual assets for email marketing campaigns and lifecycle flows, supporting weekly creative needs to enhance customer retention and engagement.

• Organic Social Media: Produce high-quality visuals for organic social channels, ensuring alignment with brand tone, campaign messaging, and overall brand consistency.

• Print & Brand Activations: Assist in the production of print assets for photoshoots, events, packaging inserts, and other brand activation initiatives, contributing to offline marketing efforts.

• Creative Quality & Consistency: Uphold brand guidelines meticulously across all designed materials, maintaining strong attention to detail in typography, layout, and formatting to ensure a cohesive brand experience.

• Project Management: Deliver design projects to agreed-upon deadlines, proactively managing workflow to keep multiple projects moving forward efficiently.

📝 Enhancement Note: The primary responsibilities have been expanded to highlight the strategic implications of each task within a GTM framework. For instance, "Paid & Performance Creative" is linked to optimizing campaign effectiveness, and "CRM & Retention Assets" is tied to customer engagement and retention, both crucial for revenue operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles equivalent to a relevant degree or vocational training is expected.

Experience: 0-2 years of experience in graphic design, with a focus on digital marketing assets, paid social, branding, or motion graphics. A portfolio demonstrating relevant work is essential.

Required Skills:

• Design Fundamentals: Strong understanding of layout, typography, color theory, and visual hierarchy.

• Adobe Creative Suite Proficiency: Expert-level skills in Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro.

• Figma Proficiency: Competency in Figma for collaborative design and prototyping.

• Portfolio: A compelling portfolio showcasing a range of design work, particularly in paid social, digital advertising, branding, and motion graphics.

• Adaptability: Ability to follow creative briefs accurately and adapt designs based on feedback and performance data.

• Attention to Detail: Meticulous approach to design execution, ensuring high standards of quality and consistency.

Preferred Skills:

• Experience designing for Direct-to-Consumer (DTC) brands.

• Familiarity with e-commerce platforms like Shopify.

• Basic understanding of video editing and animation principles.

• Experience with A/B testing creative assets.

📝 Enhancement Note: The "Required Skills" section has been augmented to include broader design principles and specific software proficiencies that are critical for executing GTM visual strategies. The mention of Figma is crucial for modern collaborative design workflows, often integrated into operations tech stacks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Campaign Assets: Showcase examples of static and animated creatives designed for paid social media platforms (e.g., Meta Ads, TikTok Ads), demonstrating an understanding of platform-specific requirements and performance optimization.

• Brand Consistency Examples: Include projects that illustrate your ability to adhere to and extend brand guidelines across various touchpoints, such as social media, email, and web.

• Motion & Animation Work: Present examples of motion graphics or short video edits, highlighting proficiency in After Effects and Premiere Pro for dynamic content creation.

• E-commerce/DTC Focus: If possible, include work that reflects experience with e-commerce branding or marketing, demonstrating an understanding of the DTC landscape.

• Workflow Demonstration: Be prepared to discuss your design process, from initial brief interpretation to final asset delivery, including how you incorporate feedback and iterate on designs.

Process Documentation:

• Brief Interpretation: Demonstrate how you translate marketing briefs into actionable design concepts and final assets.

• Asset Adaptation: Show examples of how you've adapted a core creative idea across multiple formats and platforms, highlighting efficiency and strategic thinking.

• Performance Feedback Integration: Explain how you use data or feedback from performance marketing teams to refine and improve creative assets.

📝 Enhancement Note: This section is crucial for operations roles. The portfolio requirements are framed around demonstrating tangible GTM support: optimizing campaign effectiveness through creative, maintaining brand integrity across channels, and showing an understanding of performance marketing feedback loops. This aligns with how operations professionals evaluate the impact and efficiency of creative output.

💵 Compensation & Benefits

Salary Range: £35,000 per annum. This is a firm salary offering for the role, reflecting an entry-level to junior position within the UK market for a Graphic Designer specializing in digital marketing and DTC brands. The salary is competitive for a remote role of this nature, considering the specified experience level and the benefits package.

Benefits:

• Performance-Based Bonus: Quarterly bonus of up to 10% of annual salary, directly linking individual contribution to company performance.

• Generous Holiday Allowance: 25 days of annual leave (excluding bank holidays), plus an additional day for each year of service, promoting work-life balance.

• Product Perks: Free ongoing subscription to Epetōme products and a friends and family discount scheme, fostering brand advocacy.

• Team & Networking: Quarterly team meet-ups and global access to co-working spaces, supporting team cohesion and professional networking.

• Travel Support: Paid travel to London for photoshoots and events, ensuring participation in key brand activities.

• Employee Support: Enhanced maternity leave policy and life insurance policy, providing comprehensive employee welfare.

• Growth Environment: Opportunity to thrive in a high-growth startup with clear progression pathways.

Working Hours: Standard full-time hours (estimated 40 hours per week), with flexibility expected in a remote, fast-paced startup environment. Occasional flexibility may be required for shoots or events.

📝 Enhancement Note: The salary is explicitly stated. The benefits are detailed and contextualized for operations professionals, highlighting performance-based incentives (bonus), employee well-being (leave, insurance), and opportunities for professional development and networking, which are key considerations for long-term career satisfaction. The estimated working hours are also noted for clarity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness / E-commerce / Subscription Services. Epetōme operates in the rapidly growing gut health and wellness sector, leveraging a DTC subscription model to deliver science-backed products. This context means a focus on evidence-based marketing, community building, and customer lifetime value.

Company Size: Small to Medium-sized (likely 10-50 employees, based on HyperGrowth Recruitment's typical placements for high-growth startups). This size indicates a dynamic, fast-paced environment where individual contributions are highly visible and impactful.

Founded: Epetōme is a relatively new, ambitious brand focused on rapid growth and global expansion, implying a culture of innovation, agility, and a strong entrepreneurial spirit.

Team Structure:

• Creative Team: The Graphic Designer will be part of a broader creative team, likely working closely with a Creative Lead or Marketing Manager.

• Cross-Functional Collaboration: Expect to collaborate extensively with Performance Marketing, CRM, Social Media, and potentially Product teams to ensure visual assets align with campaign objectives and brand strategy.

• Reporting Line: Likely reports to a Creative Lead or Marketing Manager who oversees brand execution and campaign creative.

Methodology:

• Data-Driven Creative: Emphasis on iterating creative based on performance metrics from paid advertising and CRM campaigns.

• Agile Marketing: Fast-paced execution and adaptation of creative assets to meet evolving market demands and campaign needs.

• Brand-Centric Approach: Maintaining a strong, consistent brand identity across all visual communications is paramount.

Company Website: https://epetome.com/

📝 Enhancement Note: The company context is fleshed out to reflect a typical high-growth DTC startup. This provides operations candidates with insight into the pace, culture, and strategic priorities (e.g., data-driven optimization, customer lifetime value) that will influence their day-to-day work and the types of operational challenges they might encounter.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "early-career" opportunity, typically suitable for individuals with 0-2 years of professional design experience. It serves as a foundational role within the marketing and creative function of a GTM strategy.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead or Marketing Manager, who in turn reports to a Head of Marketing or GTM leadership. This structure allows for direct mentorship and clear communication channels.

Operations Impact: The Graphic Designer's work directly influences customer acquisition through compelling paid advertising creative, customer retention via engaging CRM assets, and brand perception through consistent organic social and print materials. This visual output is critical for driving top-of-funnel engagement and nurturing customer relationships, directly impacting revenue generation and brand loyalty.

Growth Opportunities:

• Specialization: Develop deep expertise in performance creative, motion graphics, or brand identity development within the DTC space.

• Skill Expansion: Gain experience across a wider range of marketing channels and asset types, potentially moving into roles with broader creative strategy responsibilities.

• Team Leadership: As the company grows, opportunities may arise to mentor junior designers or lead specific creative projects.

• Operations Integration: Gain exposure to GTM operations, understanding how creative performance ties into broader revenue metrics and strategic planning.

📝 Enhancement Note: This analysis focuses on how a Graphic Designer role contributes to GTM operations and revenue. It highlights the direct impact of creative execution on customer acquisition and retention, and details potential career progression paths that are relevant to operations professionals seeking to understand team dynamics and growth potential.

🌐 Work Environment

Office Type: Fully Remote (UK-based). This offers significant flexibility for individuals seeking to work from home or a co-working space.

Office Location(s): While fully remote, the company is UK-based, and travel to London is required for photoshoots and events, implying a need for occasional on-site presence in the capital. Access to co-working spaces worldwide suggests a flexible approach to work location for employees.

Workspace Context:

• Collaborative Digital Space: Expect a highly collaborative digital environment, relying on tools like Slack, Figma, and project management software for communication and asset sharing.

• Performance-Oriented: The workspace culture will likely be fast-paced and results-driven, with a strong emphasis on delivering high-quality creative assets that contribute to marketing KPIs.

• Brand Immersion: As a creative team member, you'll be immersed in the Epetōme brand, contributing to its visual identity and storytelling across all channels.

Work Schedule: Standard full-time hours are expected, but the remote nature and startup environment may necessitate occasional flexibility to meet project deadlines or attend time-sensitive events/shoots.

📝 Enhancement Note: The work environment description is tailored to a remote, DTC startup. It emphasizes the digital collaboration tools, the performance-driven culture, and the requirement for occasional travel, which are all relevant considerations for operations professionals assessing role suitability and logistical requirements.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on portfolio quality and alignment with required skills.

• Skills Assessment: Potential for a small design task or case study related to performance creative or brand adaptation, to assess practical skills and creative thinking.

• Creative Team Interview: Discussion with the Creative Lead or Marketing Manager about design philosophy, project experience, and approach to briefs.

• Cultural Fit Interview: Conversation with hiring manager (Ben) or other team members to assess alignment with Epetōme's fast-paced, collaborative culture.

• Final Interview: Potentially with a senior leader to discuss broader impact and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the responsibilities listed (paid social, CRM, motion, DTC branding).

• Showcase Process: For key projects, briefly explain your thought process, how you interpreted the brief, and any challenges you overcame. Visual aids or a brief presentation can be effective.

• Quantify Impact: If possible, mention any performance metrics or positive outcomes associated with your designs (e.g., "designed ad creatives that contributed to a X% increase in CTR").

• Highlight Adaptability: Include examples of how you've adapted creative for different platforms or iterated based on feedback.

• Technical Proficiency: Ensure your portfolio clearly demonstrates proficiency in Adobe Creative Suite and Figma.

Challenge Preparation:

• Be ready to discuss how you would approach designing a specific type of asset (e.g., a TikTok ad, an email banner) based on a hypothetical brief provided by Epetōme.

• Prepare to articulate your understanding of brand consistency and how you would maintain it across diverse marketing channels.

• Think about how you would balance creative execution with performance objectives in a fast-paced environment.

📝 Enhancement Note: This section provides actionable advice for operations candidates applying for creative roles. It details the typical interview stages, emphasizes portfolio content relevant to GTM objectives (performance, brand consistency), and prepares candidates for potential design challenges, aligning with how operations teams evaluate candidates for roles that directly impact revenue and brand.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Essential for all core design tasks, including Photoshop (image manipulation, ad design), Illustrator (vector graphics, logos), InDesign (layout, print), After Effects (motion graphics, animation), and Premiere Pro (video editing).

• Figma: Crucial for collaborative design, prototyping, and handoff to development or marketing teams. Proficiency here is key for efficient workflow in a remote setting.

Analytics & Reporting (Indirect Use):

CRM & Automation (Indirect Use):

E-commerce Platform:

• Shopify: Understanding the visual requirements and limitations of a Shopify storefront will be advantageous for designing web assets or promotional graphics.

📝 Enhancement Note: This section highlights the specific software critical for the role, framing them within the context of GTM operations. Proficiency in Adobe Suite and Figma is directly linked to the creation of assets that drive performance and brand consistency. The mention of indirect use of analytics and CRM tools emphasizes the role's connection to revenue operations data.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually compelling and innovative designs that capture attention and communicate effectively.

• Performance-Driven: A commitment to creating assets that not only look good but also perform well against marketing objectives, with an emphasis on data-informed iteration.

• Collaboration & Teamwork: A willingness to work closely with marketing and other teams, provide and receive constructive feedback, and contribute to a positive team dynamic.

• Brand Stewardship: A dedication to upholding and enhancing the Epetōme brand identity across all visual touchpoints, ensuring consistency and quality.

• Agility & Adaptability: The ability to thrive in a fast-paced startup environment, quickly adapting to new briefs, feedback, and evolving project requirements.

Collaboration Style:

• Digital-First: Primarily collaborative through digital tools (Slack, Figma, email), requiring clear communication and proactive engagement.

• Feedback-Oriented: An open culture for giving and receiving constructive criticism to elevate the quality of creative output.

• Cross-Functional Integration: Designed to work seamlessly with marketing specialists (performance, CRM, social) to ensure visual assets are aligned with campaign strategies and goals.

📝 Enhancement Note: The team culture and values are described with an operations lens, emphasizing how these traits translate into effective GTM execution. Values like "Performance-Driven" and "Agility" are core to operations, and the collaboration style highlights the need for seamless integration with other functional areas.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Cycles: The need to quickly produce and revise creative assets based on performance data and marketing feedback can be demanding.

• Balancing Creative Vision with Performance Metrics: Effectively translating marketing objectives and data insights into visually appealing and impactful designs.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a cohesive brand experience across paid social, organic social, email, web, and print requires meticulous attention to detail and strategic application of brand guidelines.

• Adapting to a Fast-Paced Startup Environment: The dynamic nature of a growing DTC brand means priorities can shift, requiring flexibility and the ability to manage multiple projects simultaneously.

Learning & Development Opportunities:

• Performance Marketing Creative Mastery: Deepen expertise in designing assets specifically optimized for paid advertising platforms, understanding conversion drivers.

• Motion Graphics & Video Production: Expand skills in animation and video editing, becoming a versatile multimedia content creator.

• DTC Brand Strategy: Gain a comprehensive understanding of how creative contributes to the overall growth strategy of a DTC subscription business.

• Cross-Functional Exposure: Learn about performance marketing, CRM strategies, and e-commerce operations by working closely with these teams.

📝 Enhancement Note: This section frames challenges and growth opportunities within an operations context. Challenges are presented as opportunities for skill development (e.g., balancing creative with performance), and growth opportunities are tied to enhancing GTM capabilities and understanding broader business operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a creative design based on performance feedback. What was the feedback, and how did you implement it?" (Assesses ability to integrate performance data into creative process).

• "How would you approach designing a set of ad creatives for Epetōme's new product launch on Meta, considering our brand guidelines and the goal of driving initial sales?" (Evaluates strategic thinking and brand application).

Company & Culture Questions:

• "What excites you about Epetōme and the DTC health and wellness space?" (Gauges passion and alignment with the brand's mission).

• "How do you handle constructive criticism on your designs, especially in a fast-paced environment?" (Assesses adaptability and collaborative spirit).

Portfolio Presentation Strategy:

• Storytelling: For each chosen portfolio piece, frame it as a mini-case study: the problem/brief, your creative solution, the tools used, and (if possible) the outcome or impact.

• Highlighting GTM Relevance: Explicitly connect your design choices to marketing objectives (e.g., "This design was intended to increase click-through rates by using a clear call-to-action and striking imagery").

• Demonstrating Technical Skills: Be prepared to briefly discuss your technical process within the software (e.g., "I used Photoshop for compositing and After Effects for the animation sequence").

• Conciseness: Keep your presentation focused and within the allotted time, ensuring clarity and impact.

📝 Enhancement Note: The interview questions are specifically designed to probe the candidate's understanding of GTM objectives, performance marketing integration, and brand consistency, which are core concerns for operations and marketing leadership. The portfolio presentation strategy emphasizes demonstrating tangible impact and strategic thinking.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit Application: Utilize the provided link on the HyperGrowth Recruitment platform to formally submit your application.

• Portfolio Customization: Ensure your portfolio is tailored to highlight relevant experience in paid social, digital advertising, motion graphics, and DTC branding. Prioritize projects that demonstrate adaptability and a clear understanding of performance-driven creative.

• Resume Optimization: Craft your resume to emphasize skills and experiences directly matching the job description, using keywords such as "graphic design," "Adobe Creative Suite," "Figma," "paid social," "CRM assets," and "DTC." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, how you incorporate feedback, and how your work contributes to marketing and business objectives. Be ready to discuss your portfolio with specific examples demonstrating your problem-solving and creative execution skills.

• Company Research: Thoroughly research Epetōme's brand, products, and current marketing efforts. Understand their mission, target audience, and visual aesthetic to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.