Graphic Designer at Hire Overseas

📍 Job Overview

Job Title: Graphic Designer

Company: Hire Overseas

Location: Enugu, Enugu State, Nigeria

Job Type: FULL_TIME

Category: Marketing / Creative Operations

Date Posted: 2026-06-26

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

Own the creation of high-converting static ad creatives for Meta (Facebook & Instagram) campaigns, focusing on direct response and performance optimization.
Design visually compelling and on-brand email marketing templates and campaign layouts to drive engagement and conversions for a DTC skincare brand.
Collaborate closely with marketing teams and a senior in-house designer to iterate on creative based on performance data and campaign briefs.
Maintain brand consistency and visual hierarchy across all performance marketing assets, ensuring a cohesive customer experience.
Produce multiple creative variations and size adaptations at pace, demonstrating an understanding of rapid production workflows and testing methodologies.

📝 Enhancement Note: This role is firmly positioned within the "Performance Design" or "Growth Design" segment of creative operations, emphasizing data-driven iteration and conversion optimization over purely aesthetic considerations. The focus on Meta Ad statics and email marketing for a DTC brand indicates a need for rapid turnaround and a strong understanding of direct response marketing principles.

📈 Primary Responsibilities

Design high-impact, conversion-focused static ad creatives for Meta (Facebook/Instagram) campaigns, adhering to direct response design principles.
Develop and optimize email marketing templates and campaign-specific layouts that are visually appealing, on-brand, and drive click-through rates across devices.
Translate marketing briefs into effective visual assets, ensuring clear benefit-led messaging and prominent Calls to Action (CTAs).
Produce a high volume of creative variations and adaptations for A/B testing and placement optimization in Meta ad campaigns.
Collaborate with the brand's copywriter to ensure visual and textual elements of email campaigns are synergistic and achieve campaign objectives.
Support broader marketing design needs, including landing page assets, promotional graphics, and campaign collateral, while maintaining brand guidelines.
Actively participate in creative reviews, incorporating performance feedback from marketing teams and designers to iterate and improve creative effectiveness.
Ensure visual consistency with established brand guidelines across all performance and owned channel marketing outputs.

📝 Enhancement Note: The emphasis on "production-focused role with a direct response mindset" and the requirement to "translate a brief into clean, scroll-stopping creative" highlight a strong need for efficiency and a data-informed approach. The role is expected to manage a significant volume of creative production while being receptive to performance metrics as a primary driver for design decisions.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for roles requiring a strong understanding of design principles and brand strategy. Equivalent practical experience will also be considered.

Experience: 2-5 years of proven experience in graphic design, with a significant portion dedicated to performance marketing assets.

Required Skills:

Proven experience designing static ad creatives for Meta (Facebook/Instagram) campaigns, with a clear understanding of direct response design principles.
Strong command of ad hierarchy, including how to structure visuals, messaging, and CTAs for optimal performance and conversion.
Demonstrated experience designing email marketing campaigns, including templates, promotional sends, and product launch creative.
High proficiency in Adobe Creative Suite, specifically Adobe Illustrator and Adobe Photoshop, for professional graphic design.
Practical experience and efficiency using Canva for rapid production workflows.
Ability to produce multiple creative variations quickly and consistently without compromising quality.
Excellent attention to detail, ensuring brand consistency across a high volume of design outputs.
Comfort and willingness to receive performance feedback on creative and iterate based on data-driven insights rather than personal preference.
Availability to work during UK business hours (e.g., 9 AM - 5 PM GMT/BST) on a full-time basis. Preferred Skills:
Experience working with Direct-to-Consumer (DTC) e-commerce brands, particularly in the beauty, skincare, or wellness sectors.
Familiarity with email marketing platforms like Klaviyo, Mailchimp, or similar, understanding their design capabilities and limitations.
Understanding of Meta Ads Manager and how creative performance data (e.g., CTR, conversion rates) directly informs design decisions.
Experience designing for UK and Irish markets or similar English-speaking European audiences.
Prior experience collaborating with copywriters in a content production workflow to ensure cohesive messaging and design.

📝 Enhancement Note: The "Nice to Have" section provides strong indicators for candidates to highlight relevant experience. Experience with DTC, beauty/skincare, and email platforms like Klaviyo will be highly advantageous. The emphasis on Meta Ads Manager understanding suggests the company values designers who are data-literate and can interpret performance metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A curated portfolio link showcasing a minimum of 4-6 strong examples of static ad creative and email design work.
Specific inclusion of Meta ad statics that have successfully run in live campaigns, demonstrating practical application and impact.
Examples should highlight understanding of visual hierarchy, benefit-driven messaging, and effective CTAs for direct response.
Email design examples should demonstrate template creation, campaign layouts, and optimization for engagement and conversion. Process Documentation:
While not explicitly stated as a deliverable, the role requires an understanding of the design-to-launch process for performance marketing assets. This includes:
- Workflow design and optimization for rapid creative iteration.
- Implementation of design best practices for digital advertising and email marketing.
- Measurement and analysis of creative performance to inform future design decisions.

📝 Enhancement Note: The application instructions specifically request a portfolio with live Meta ad examples and an explanation of design decisions. This implies a need for candidates to not only showcase their visual skills but also their strategic thinking, understanding of performance metrics, and ability to articulate the "why" behind their design choices in a business context.

💵 Compensation & Benefits

Salary Range:

Given the remote nature, the requirement to work UK business hours, and the mid-level experience (2-5 years) in a specialized design field for a DTC brand, a typical salary range for this role in Nigeria, paid in USD, would likely fall between $18,000 - $30,000 USD per annum.

Methodology for Estimate:

Base Data: Market research for remote Graphic Designers in tech-forward regions, adjusted for the Nigerian context and USD payment.
Experience Level: Mid-level (2-5 years) commands a higher rate than entry-level.
Specialization: Performance/Direct Response Design for DTC is a niche skill commanding a premium.
Location Adjustment: While remote, the need for UK business hours suggests a potential alignment with UK/European market rates, but local Nigerian cost of living and talent pool are also factors. USD payment is a significant benefit.
Benefits: The listed benefits (PTO, Holidays, Remote Setup) are standard but valuable, particularly the USD payment and remote flexibility.

Benefits:

Paid in USD (bi-monthly: every 15th and 30th).
Paid Time Off (PTO) in accordance with company policy.
Observance of Holidays as per company guidelines.
100% remote setup for optimal productivity and work-life balance. Working Hours:
Full-time position.
Requires availability during UK business hours (e.g., approximately 9 AM - 5 PM GMT/BST). This translates to roughly 40 hours per week, with flexibility around the core UK business hours.

📝 Enhancement Note: The mention of being paid in USD is a significant advantage for candidates in Nigeria, offering currency stability and potentially higher purchasing power. The requirement for UK business hours is critical for candidates to assess work-life balance and suitability.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (DTC Skincare)

Company Size: While not explicitly stated, the description "fast-growing DTC skincare brand" suggests a company that is likely past the startup phase and experiencing significant growth, potentially in the 50-250 employee range, or a larger organization with a dedicated DTC division. This implies a dynamic, results-oriented environment.

Founded: The founding date is not provided, but the focus on a "well-established DTC skincare brand with a loyal customer base across Ireland, the UK, and beyond" indicates a brand with proven market traction and a solid foundation.

Team Structure:

The Graphic Designer will sit squarely in the "performance design lane," working alongside an "in-house senior designer" who handles broader brand, retail, and website work.
This suggests a collaborative but specialized structure, where the senior designer sets brand direction, and the performance designer focuses on campaign-specific, data-driven creative.
The role involves close collaboration with the marketing team, including copywriters and potentially performance marketers. Methodology:
Data-Driven Design: The core methodology is direct response and performance optimization. Creative decisions are heavily influenced by data, A/B testing results, and conversion metrics.
Agile Production: The need to "produce multiple creative variations at pace" indicates an agile approach to creative development, allowing for rapid iteration and testing.
Cross-functional Collaboration: Close partnership between design, marketing, and potentially copywriting is essential for campaign success.

Company Website: hireoverseas.com (Note: This is the platform URL, not the client brand's URL. The actual DTC brand's website is not specified, but the company operates globally.)

📝 Enhancement Note: The emphasis on "performance design lane" and working "alongside an in-house senior designer" suggests a supportive but focused environment. Candidates should be comfortable with a clear division of creative responsibilities and a strong emphasis on measurable results.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level "Graphic Designer" with a specific specialization in performance and direct response creative. It represents a crucial individual contributor role within the marketing operations function, directly impacting customer acquisition and campaign effectiveness.

Reporting Structure: The role reports to an "in-house senior designer" who handles brand, retail, and website work, indicating a clear reporting line within the creative department. However, the daily work will involve significant collaboration with the marketing team.

Operations Impact: The Graphic Designer's work has a direct and measurable impact on the brand's revenue through the creation of high-converting ad creatives and email campaigns. Their output directly influences customer acquisition costs (CAC), conversion rates, and overall campaign ROI for paid channels and email marketing.

Growth Opportunities:

Specialization Deepening: Opportunity to become a leading expert in performance design for DTC e-commerce, mastering A/B testing, conversion optimization techniques, and platform-specific creative best practices (Meta, Email).
Broader Creative Exposure: Potential to gain exposure to other areas of performance marketing creative as the brand grows or through collaboration with the senior designer.
Leadership Potential: With proven success and a strong understanding of business impact, there's potential to move into a Senior Performance Designer role, lead creative projects, or even transition into a Creative Lead position within a growing DTC brand.
Skill Development: Continuous learning opportunities by working with performance data, understanding campaign strategies, and potentially learning new design tools or techniques relevant to e-commerce marketing.

📝 Enhancement Note: The role offers a clear path for growth within a specialized creative operations function. Candidates looking to hone their skills in data-driven design and its direct impact on business revenue will find significant opportunities here. The "high-ownership creative role with direct impact on paid acquisition and email performance" points to a position where initiative and results are highly valued.

🌐 Work Environment

Office Type: This is a 100% remote role. There is no physical office requirement.

Office Location(s): The role is based in Enugu, Nigeria, but the work is performed remotely. The company operates with a global mindset, requiring availability during UK business hours.

Workspace Context:

Remote Flexibility: Candidates can work from their preferred productive environment.
Collaborative Tools: The work will likely involve extensive use of digital collaboration tools (e.g., Slack, email, project management software) for communication with the senior designer and marketing teams.
Design Software: Access to and proficiency in Adobe Creative Suite and Canva are essential.
Performance Feedback Loop: The work environment is expected to be data-informed, with regular feedback on creative performance from marketing stakeholders.

Work Schedule:

Full-time, requiring approximately 40 hours per week.
Core working hours will align with UK business hours (e.g., 9 AM - 5 PM GMT/BST). This is a critical requirement for effective collaboration with teams based in or serving UK/European markets.

📝 Enhancement Note: The 100% remote setup from Nigeria, coupled with the UK business hours requirement, offers a unique work-life balance proposition. Candidates should be comfortable with asynchronous communication when necessary and adept at managing their time to meet core collaboration needs.

📄 Application & Portfolio Review Process

Interview Process:

Initial Application: Submit resume and complete prequalifying questions.
Video Introduction: Record a 1-2 minute Loom video introducing yourself, discussing a proud ad creative, and explaining design decisions.
Role-Specific Assessment: A homework assignment tailored to the position (likely a design challenge).
Recruitment Interview: Initial screening with the Hire Overseas talent team.
Executive Interview: Meet with senior leadership (likely from Hire Overseas or the client company).
Client Interview: Final interview with the actual DTC brand's team.
Background & Reference Check: Professional reference verification.
Job Offer: Formal offer extended to successful candidates.

Portfolio Review Tips:

Meta Ad Statics Focus: Ensure your portfolio prominently features 4-6 examples of static ad creatives for Meta campaigns.

Prioritize those that have been live and performed well.

Explain Your Decisions: For each example, be ready to articulate:
- The campaign objective.
- The target audience.
- The specific design choices made (e.g., color, typography, layout, CTA placement).
- How those choices were intended to drive conversion or engagement.
- Any performance data or insights you have related to the creative.
Email Design Clarity: Showcase clean, effective email templates and campaign layouts. Highlight how you ensured brand consistency and optimized for user experience and click-throughs.
Direct Response Principles: Emphasize your understanding of visual hierarchy, benefit-driven copy integration, and clear CTAs in your portfolio and during discussions.
Quality Over Quantity: While 4-6 examples are requested, ensure they are your strongest work and clearly demonstrate the required skills.

Challenge Preparation:

Design Brief Interpretation: Be prepared to receive a design brief for a new ad creative or email template and present your concept and rationale.
Rapid Iteration: Understand that performance creative often requires quick turnarounds and multiple variations. Demonstrate your ability to work efficiently.
Data-Driven Rationale: When presenting your work or discussing challenges, frame your decisions and solutions using data and performance metrics wherever possible.
Brand Alignment: Show that you can balance direct response needs with maintaining brand integrity and visual identity.

📝 Enhancement Note: The requirement for a Loom video and specific portfolio content (live Meta ads) makes this application process quite distinctive. Candidates should view the Loom video as an opportunity to showcase personality and communication skills, in addition to their design work. The portfolio is the primary tool for demonstrating technical and strategic capabilities.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite:
- Illustrator: For vector graphics, logos, and scalable illustrations.
- Photoshop: For image editing, manipulation, and raster-based design for ads and emails.
Canva: For rapid production of ad creatives and variations, leveraging templates and ease of use for high-volume output.

Analytics & Reporting:

Meta Ads Manager: Essential for understanding creative performance data (impressions, clicks, CTR, conversions, ROAS). Understanding how to interpret this data to inform design is crucial.
Email Marketing Platform Analytics: Familiarity with analytics dashboards within platforms like Klaviyo (preferred) or similar, to understand email open rates, click-through rates, and conversion attribution.

CRM & Automation:

Email Marketing Platforms: Klaviyo is a preferred platform. Experience with others like Mailchimp, ActiveCampaign, or HubSpot for email design and campaign setup is valuable.
Project Management Tools: Likely used for task management and collaboration (e.g., Asana, Trello, Monday.com, Slack).

📝 Enhancement Note: Proficiency in Adobe Illustrator and Photoshop is foundational. However, the practical application of Canva for speed and efficiency in producing multiple ad variations is equally critical for this role. A strong understanding of Meta Ads Manager and email platform analytics is paramount for demonstrating the "direct response mindset."

👥 Team Culture & Values

Operations Values:

Performance-Oriented: A strong emphasis on achieving measurable results and driving business impact through creative. Decisions are guided by data and ROI.
Efficiency & Speed: The ability to produce high-quality work quickly and iterate rapidly to meet campaign demands.
Collaboration: Working effectively with marketing teams, copywriters, and senior designers to achieve common goals.
Adaptability: Willingness to learn, adapt to new trends, and iterate based on performance feedback and changing campaign needs.
Brand Stewardship: Maintaining brand consistency and visual integrity even within the context of performance-driven creative.

Collaboration Style:

Cross-functional Integration: The designer will be deeply integrated with the marketing team, working closely on campaign briefs and performance reviews.
Feedback-Driven: An open culture for providing and receiving constructive feedback on creative, with a focus on improving campaign outcomes.
Proactive Communication: Given the remote nature and international business hours, proactive communication and clear updates are essential for seamless collaboration.
Data-Informed Discussions: Conversations around creative will often be framed by performance data and strategic objectives.

📝 Enhancement Note: The culture appears to be fast-paced, results-driven, and highly collaborative within a remote setting. Candidates who thrive in environments where their direct contribution to revenue is visible and valued will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Aesthetics and Conversion: The primary challenge is to create visually appealing designs that also prioritize direct response metrics and conversion rates, often requiring a shift in thinking from purely brand-focused design.
High Volume Production: Consistently producing a large number of creative variations at a high level of quality and speed to support ongoing A/B testing.
Adapting to Performance Data: Interpreting and acting upon campaign performance data to iterate designs effectively, which may sometimes mean deviating from initial creative concepts.
Remote Collaboration: Maintaining strong communication and collaboration across different time zones and with various stakeholders in a fully remote setting.

Learning & Development Opportunities:

Performance Design Mastery: Deepen expertise in direct response creative, conversion rate optimization (CRO) through design, and understanding the nuances of different ad platforms and email marketing strategies.
DTC E-commerce Insights: Gain in-depth knowledge of the DTC e-commerce landscape, specifically within the competitive skincare/beauty market.
Data Analysis Skills: Enhance ability to interpret marketing analytics and translate them into actionable design improvements.
Cross-functional Exposure: Work closely with marketing strategists, copywriters, and potentially paid media specialists, broadening understanding of the full marketing funnel.

📝 Enhancement Note: This role offers a significant opportunity to specialize in a high-demand area of digital marketing: performance creative. The challenges are directly tied to growth and skill development, making it an attractive position for ambitious designers.

💡 Interview Preparation

Strategy Questions:

"Describe your process for designing a high-converting Meta ad static. What elements do you prioritize?" (Focus on ad hierarchy, CTAs, benefit-driven messaging, visual flow).
"Walk me through an email campaign you designed. What were the goals, your approach, and the results?" (Highlight template design, campaign layout, optimization for engagement, and any performance data).
"How do you balance brand consistency with the need for direct response and conversion-focused creative?" (Showcase understanding of brand guidelines and how to adapt them for performance).
"Imagine a campaign's ad creatives are underperforming. How would you approach diagnosing the issue and iterating on the designs?" (Emphasize data analysis, A/B testing, and iterative design). Company & Culture Questions:
"What interests you about working for a DTC skincare brand?" (Show enthusiasm for the industry and target audience).
"How do you stay updated on the latest trends in digital advertising creative and performance design?" (Demonstrate continuous learning).
"Describe your experience working remotely and collaborating with teams across different locations/time zones." (Highlight communication and time management skills).
"What does 'direct response design' mean to you?" (Define the core concept and its importance). Portfolio Presentation Strategy:
Structure Your Loom Video:
- Briefly introduce yourself.
- Select ONE ad creative you are most proud of (ideally a live Meta ad).
- Clearly explain:
  - The objective of the ad.
  - The target audience.
  - The design decisions you made (visuals, text, CTA, colors, layout).
  - Why you made those decisions and how they were intended to drive action.
  - Any known performance outcomes or learnings.
Portfolio Walkthrough: Be prepared to verbally walk through other key portfolio pieces, focusing on the same points: objective, audience, design rationale, and impact.
Data Integration: Weave in performance metrics and insights wherever possible when discussing your work.

📝 Enhancement Note: The Loom video is a critical component. Candidates should rehearse to ensure they can clearly and concisely explain their design decisions and pride in their work within the time limit. The focus should be on strategic thinking and demonstrable results.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on Workable.
Curate Your Portfolio: Ensure your submitted portfolio link prominently features 4-6 examples of static ad creative and email design work, with a strong emphasis on Meta ad statics that have run in live campaigns. Tailor your selection to highlight direct response principles.
Craft Your Resume: Optimize your resume with keywords such as "Meta Ads," "Direct Response Design," "Email Marketing Design," "Adobe Photoshop," "Adobe Illustrator," "Canva," "Conversion Optimization," "Visual Hierarchy," and "DTC E-commerce." Clearly articulate achievements and responsibilities related to performance creative.
Prepare Your Loom Video: Record a concise (1-2 minute) Loom video introducing yourself, showcasing one proud ad creative, and explaining the design decisions and their rationale. Practice your delivery to ensure clarity and impact.
Research the Brand (if possible): While the specific DTC brand isn't named, research Hire Overseas's typical client profile or the general DTC skincare market to understand common marketing strategies and design aesthetics. Prepare to discuss how your skills align with the needs of a growing e-commerce brand.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer