Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Higginbotham

Location: Fort Worth, Texas, USA

Job Type: Full-Time

Category: Marketing & Communications Operations / Design Operations

Date Posted: May 27, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Execute and finalize print and digital design requests for employee benefits communications, ensuring strict adherence to established branding and design guidelines.

• Collaborate with internal teams to develop custom collateral, including white papers, case studies, infographics, and brochures, to support pre- and post-sales deliverables.

• Contribute to a revenue-generating communications program by creating custom designs that meet client needs and expectations.

• Act as a key creative professional within a corporate environment, bringing innovative thinking to templated communications and maintaining design consistency.

📝 Enhancement Note: While the job title is "Graphic Designer," the context of "employee benefits design and production," "revenue-generating communications program," and collaboration with "pre- and post-sales deliverables" strongly suggests this role operates within a GTM or marketing operations function, focusing on the operational aspects of design for client-facing materials. The emphasis on templated communications and adherence to brand guidelines points towards a need for efficiency and scalability in design processes, characteristic of operations roles.

📈 Primary Responsibilities

• Follow detailed design direction to ensure all projects are accurately branded, visually engaging, scalable for various platforms, and produced efficiently.

• Actively participate in creative brainstorming sessions, ensuring proposed designs align with overarching communication strategies and business objectives.

• Quickly identify and resolve issues, problems, or delays related to print or digital design and production deliverables, demonstrating strong problem-solving capabilities.

• Work closely with departmental teams to create and update collateral that supports pre- and post-sales efforts, including custom campaign previews, white papers, case studies, infographics, brochures, and RFPs.

• Develop custom designs for a revenue-generating communications program, ensuring all outputs fulfill client needs and exceed expectations.

• Participate effectively in internal and external meetings, showcasing design capabilities and providing tailored guidance to specific client requirements.

• Proactively identify new learning opportunities to enhance personal skills, team capabilities, and overall on-the-job performance in design operations.

• Maintain a keen awareness of changes in employee benefits regulations, industry trends, and best practices to ensure all communication designs are compliant and effective.

📝 Enhancement Note: The responsibilities emphasize not just creative execution but also problem-solving, client engagement, and strategic alignment, which are critical in operations-focused design roles. The mention of "revenue-generating communications program" and "pre- and post-sales deliverables" highlights the business impact expected from this design position, moving it beyond a purely creative function into a more operational one.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 5 years of dedicated experience in employee benefits design and production is essential.

Required Skills:

• Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) for design execution.

• Expertise in Asana for project management and workflow tracking is required.

• Advanced skills in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook) for collateral development and internal communication.

• Deep understanding of layout principles, typography, and visual hierarchy to create impactful designs.

• Proven experience working with templates, paragraph styles, and character styles for efficient and consistent output.

• Ability to strictly adhere to brand guidelines while still injecting creativity and innovation.

• Demonstrated ability to collaborate effectively with team members and across different departments.

• Excellent written and verbal communication skills for clear articulation of design concepts and client needs.

Preferred Skills:

• Knowledge and understanding of employee benefits are highly desired.

• Experience with Agency Management Systems (AMS), such as Applied Epic, is a plus.

• Familiarity with creating infographics, white papers, and case studies for client presentations.

📝 Enhancement Note: The combination of specific software requirements (Adobe, Asana, Microsoft Office), the emphasis on templated design, and the need for experience in a specific industry (employee benefits) points to a role that requires both creative talent and operational discipline. The "5+ years of experience in employee benefits design and production" is a very specific requirement that suggests a need for both creative skills and domain knowledge within the operations context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate experience in creating and managing design templates for scalable communication materials, showcasing efficiency and brand consistency.

• Include case studies that highlight process improvements or significant efficiency gains achieved through design solutions, particularly within a corporate or client-facing context.

• Showcase examples of system implementation or integration where design played a role in user adoption or operational workflow enhancement.

Process Documentation:

• Provide examples of how you have documented design workflows, from initial concept through final production and delivery, emphasizing clarity and optimization phases.

• Illustrate experience with implementing and automating design processes, such as using style sheets, pre-defined assets, or project management tools like Asana for streamlined execution.

• Detail how you measure the performance and effectiveness of design outputs, including metrics related to engagement, clarity, and compliance within the employee benefits space.

📝 Enhancement Note: For a design role operating within an operations framework, a portfolio is crucial. The emphasis should be on demonstrating not just aesthetic skill but also process efficiency, problem-solving, and measurable business impact, aligning with operational objectives. The note about "revenue-generating communications program" and "pre- and post-sales deliverables" suggests the portfolio should highlight how design contributes to these business outcomes.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan with company matching contributions.

• Paid time off, including vacation, sick leave, and company holidays.

• Opportunities for professional development and continuing education in design and employee benefits.

Working Hours:

• Standard full-time working hours are expected, typically 40 hours per week.

• Flexibility may be available depending on project deadlines and team needs, with an emphasis on timely task completion.

📝 Enhancement Note: The salary range is an estimate based on a standard 5-10 years of experience for a Graphic Designer in Fort Worth, TX. The enhanced description incorporates an assumption about the role's operational nature, suggesting potential for performance-based incentives due to its connection with revenue-generating programs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance and Employee Benefits Consulting. Higginbotham operates in a dynamic and regulated industry that requires clear, compliant, and engaging communication to diverse stakeholders, including clients, employees, and internal teams. This context emphasizes the need for design to be both aesthetically pleasing and highly functional.

Company Size: Higginbotham is a large organization, indicated by its extensive operations and multiple locations. For operations professionals, this typically means established processes, opportunities for specialization, and potential for cross-functional collaboration within a structured environment.

Founded: Higginbotham was founded in 1948, signifying a long-standing history and stability within the industry. This longevity suggests a company with established operational practices and a culture that values experience and reliability.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Communications department, potentially nested within a larger GTM or Operations division.

• This role may report to a Design Manager, Marketing Director, or a Head of Operations responsible for collateral production.

Methodology:

• Emphasis on data-driven design to inform creative decisions and measure impact, especially for client-facing materials.

• Adherence to rigorous brand guidelines and compliance standards is paramount, reflecting the regulated nature of the insurance and benefits industry.

• Workflow optimization through project management tools like Asana to ensure efficient delivery of design assets for both internal and external needs.

Company Website: https://www.higginbotham.com/

📝 Enhancement Note: The industry and company size provide context for the operational demands on a designer. The focus on "employee benefits," "compliance," and "client satisfaction" highlights the need for design to be accurate, professional, and strategically aligned with business goals within a structured corporate environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-level to senior, focusing on specialized design execution within an operational framework. It requires a blend of creative talent and the ability to manage design projects efficiently to support business objectives.

Reporting Structure: The Graphic Designer will likely report to a Design Lead, Marketing Manager, or a Director within Operations or Marketing. This position involves collaboration with various departments, including Sales, Client Services, and potentially Product teams, requiring strong stakeholder management.

Operations Impact: The Graphic Designer's impact is crucial for the effectiveness of client communications, sales enablement materials, and internal branding initiatives. By ensuring high-quality, compliant, and engaging design, this role directly contributes to client acquisition, retention, and overall brand perception, thereby influencing revenue generation and operational efficiency.

Growth Opportunities:

• Specialization: Develop deeper expertise in employee benefits communications design, becoming a go-to resource for complex regulatory and client-specific design needs.

• Process Improvement: Lead initiatives to refine design workflows, implement new design technologies, or improve template utilization for greater efficiency and scalability within the operations team.

• Leadership Potential: With proven success and expanded responsibilities, opportunities may arise to mentor junior designers, manage design projects, or transition into a Design Lead or Operations role overseeing creative output.

📝 Enhancement Note: The growth analysis focuses on how a "Graphic Designer" role can evolve within an "Operations" context, emphasizing specialization, process improvement, and potential leadership within GTM or Marketing Operations functions.

🌐 Work Environment

Office Type: The role is described as "On-site," suggesting a traditional office environment within Higginbotham's corporate facilities in Fort Worth, Texas.

Office Location(s): Fort Worth, Texas, with specific office address likely provided upon advancement in the application process. This location offers a central hub for collaboration with local teams and access to company resources.

Workspace Context:

• The workspace is expected to be collaborative, requiring regular interaction with colleagues in marketing, sales, and operations to align on design projects and client needs.

• Access to standard office technology and design software (Adobe Creative Suite, Asana, Microsoft Office) will be provided.

Work Schedule:

• A standard 40-hour work week is anticipated, with the possibility of flexible hours around project deadlines. The emphasis on "Timely Task Completion" and "Ability to work under high pressure" suggests a results-oriented environment where meeting deadlines is critical.

📝 Enhancement Note: The "On-site" work arrangement and collaborative context are highlighted to inform candidates about the expected daily work environment for this operations-focused design role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications, experience with employee benefits design, and proficiency in required software (Adobe, Asana, Microsoft Office).

• Skills Assessment/Case Study: Candidates may be asked to complete a design challenge or case study related to employee benefits communications, demonstrating their ability to work within brand guidelines, solve design problems, and present solutions effectively.

• Hiring Manager Interview: A discussion focused on your experience, problem-solving approach, understanding of design operations, and how you handle pressure and collaboration.

• Team/Cross-functional Interviews: Meetings with potential colleagues and stakeholders from marketing, sales, or operations to evaluate cultural fit, communication skills, and ability to collaborate.

Portfolio Review Tips:

• Showcase Relevance: Prioritize projects that demonstrate experience in employee benefits design, corporate communications, or similar regulated industries.

• Highlight Process: For each project, clearly articulate the problem, your creative process, the tools used (especially Adobe, Asana), and the final solution.

• Quantify Impact: Wherever possible, include metrics or describe the business impact of your designs (e.g., improved engagement, successful campaign delivery, client satisfaction).

• Demonstrate Template Use: Include examples of how you've worked with or created templates to ensure design consistency and efficiency.

• Brand Adherence: Show examples where you successfully worked within strict brand guidelines while maintaining a creative edge.

Challenge Preparation:

• Familiarize yourself with common employee benefits communication materials (e.g., enrollment guides, summary plan descriptions, benefit highlight sheets).

• Practice articulating your design decisions, focusing on how they support communication objectives and business goals.

• Be prepared to discuss how you manage multiple design projects, prioritize tasks, and meet tight deadlines.

📝 Enhancement Note: The interview and portfolio review advice is tailored to highlight how a candidate's design skills translate into operational efficiency and business impact within a corporate GTM/Marketing Operations context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design execution across print and digital mediums. Proficiency with Photoshop, Illustrator, and InDesign is mandatory.

• Asana: Required for project management, task tracking, collaboration, and workflow management. Experience in setting up and managing design projects within Asana is critical.

• Microsoft Office Suite: High proficiency in Word, PowerPoint, and Excel is needed for creating collateral, presentations, and supporting documents.

Analytics & Reporting:

CRM & Automation:

• Agency Management System (AMS): Experience with Applied Epic or similar systems is preferred, indicating an understanding of the operational environment in which these designs will be utilized.

📝 Enhancement Note: This section directly lists the required software and systems, emphasizing their operational use cases within the role, such as "workflow management" for Asana and "client-facing materials" for Adobe.

👥 Team Culture & Values

Operations Values:

• Efficiency & Scalability: A commitment to designing solutions that are not only visually appealing but also repeatable, scalable, and efficiently produced, supporting high-volume requests.

• Precision & Compliance: A strong focus on accuracy, attention to detail, and adherence to regulatory requirements, particularly within the employee benefits space.

• Collaboration & Communication: A proactive approach to working with cross-functional teams, sharing design intent, and incorporating feedback to achieve shared objectives.

• Client Focus: A dedication to understanding client needs and developing design assets that effectively communicate value and support client satisfaction and retention.

• Continuous Improvement: An openness to learning new design techniques, software features, and industry best practices to enhance personal and team performance.

Collaboration Style:

• Expect a collaborative environment where designers work closely with subject matter experts, marketing strategists, and sales teams to ensure design outputs are aligned with business goals.

• A culture of constructive feedback and iterative design processes is likely, fostering continuous improvement and high-quality deliverables.

• Emphasis on clear communication channels, likely facilitated by project management tools like Asana, to keep all stakeholders informed and aligned.

📝 Enhancement Note: The values and collaboration style are framed through an operations lens, emphasizing efficiency, precision, and client focus as key drivers in how design contributes to business success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: The primary challenge will be to deliver innovative and engaging designs while strictly adhering to established brand guidelines, regulatory requirements, and templated structures.

• Managing High-Volume Demands: Working within a corporate environment often involves managing a pipeline of diverse design requests with varying deadlines, requiring strong prioritization and time management skills.

• Translating Complex Information: Effectively visualizing and simplifying complex employee benefits information into clear, accessible, and compliant designs for diverse audiences.

• Staying Current: Keeping pace with evolving design trends, software updates, and changes in employee benefits regulations and communication best practices.

Learning & Development Opportunities:

• Specialized Design Training: Opportunities to deepen expertise in specific areas of employee benefits communication design.

• Software Proficiency Enhancement: Advanced training in Adobe Creative Suite or Asana to maximize efficiency and explore new creative possibilities.

• Industry Knowledge Acquisition: Learning about the intricacies of the employee benefits landscape to better inform design strategy and compliance.

• Process Optimization Exposure: Gaining insights into operational workflows and contributing to their improvement through design solutions.

📝 Enhancement Note: Challenges and growth opportunities are framed to reflect the operational demands of a specialized design role, focusing on efficiency, compliance, and continuous learning within a corporate GTM context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a design for a complex, regulated industry like employee benefits. How did you ensure accuracy and compliance while still making it engaging?" (Focus on process, research, and problem-solving.)

• "How do you approach managing multiple design projects with competing deadlines? Walk us through your prioritization process and how you use tools like Asana." (Highlight organizational skills and tool proficiency.)

Company & Culture Questions:

• "What do you know about Higginbotham and our role in the employee benefits industry? How do you see graphic design supporting our mission?" (Showcase research and understanding of the business context.)

• "How do you ensure your designs align with a company's established brand guidelines and communicate effectively to diverse audiences?" (Focus on adherence to standards and audience awareness.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly present 3-5 key projects. For each, dedicate slides to: 1) The Challenge/Objective, 2) Your Process & Tools Used (mentioning Adobe, Asana), 3) The Solution, and 4) The Outcome/Impact (if quantifiable).

• Highlight Operations Alignment: Specifically call out projects where your design solutions improved efficiency, ensured compliance, or directly supported sales/revenue goals.

• Demonstrate Template Proficiency: If applicable, show examples of how you've worked with or created design templates for consistent collateral production.

• Be Ready to Discuss: Prepare to verbally walk through your selections, explaining your creative decisions and how they aligned with project requirements and business objectives.

📝 Enhancement Note: Interview preparation advice is geared towards showcasing how a candidate's design skills translate into operational value, emphasizing process, efficiency, and business impact.

📌 Application Steps

To apply for this operations-focused Graphic Designer position:

• Submit your application through the provided link on the Ultipro recruiting portal.

• Customize Your Resume: Tailor your resume to highlight experience in employee benefits design, corporate communications, and proficiency with Adobe Creative Suite, Asana, and Microsoft Office. Quantify achievements where possible, focusing on efficiency and impact.

• Curate Your Portfolio: Select projects that best demonstrate your ability to work within brand guidelines, create effective print and digital collateral, and ideally, showcase experience with employee benefits or similar regulated industries. Ensure your portfolio clearly articulates your design process and any measurable outcomes.

• Prepare for the Interview: Research Higginbotham's services and company culture. Be ready to discuss your design process, how you handle feedback, and your experience with project management tools like Asana. Prepare specific examples for behavioral questions related to collaboration and problem-solving.

• Understand the Role's Operational Context: Be prepared to articulate how your design skills contribute to operational efficiency, client satisfaction, and revenue generation within the employee benefits sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.