Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Geotab

Location: Oakville, Ontario, Canada; Toronto, Ontario, Canada; Waterloo, Ontario, Canada

Job Type: Full-time

Category: Marketing / Creative / Design

Date Posted: August 10, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Develop and produce high-quality visual assets for diverse platforms including digital, print, and motion, ensuring strict adherence to Geotab's established brand guidelines and visual identity.

• Collaborate closely with senior creative leaders and integrated teams to translate creative concepts and business objectives into compelling visual content that strengthens brand recognition and market trust.

• Utilize a range of industry-standard design tools, including Adobe Creative Suite and AI-powered design technologies, to execute creative projects from initial concept through to final production-ready files.

• Support the marketing and creative departments by contributing to presentations, mockups, and brainstorming sessions, while actively managing and maintaining creative assets within designated systems.

📝 Enhancement Note: This role is crucial for maintaining and enhancing Geotab's brand presence in the competitive IoT and connected transportation market. The emphasis on AI tools suggests a forward-thinking approach to design processes, requiring candidates to be adaptable and innovative. The hybrid work model indicates a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Create and refine visual assets such as layouts, illustrations, and digital graphics based on art direction and concepts provided by creative leadership, ensuring alignment with brand strategy.

• Produce production-ready files for digital, print, and motion applications, meticulously adhering to technical specifications and media requirements for each platform.

• Translate sketches, storyboards, and wireframes into polished, final designs for marketing campaigns, collateral, and other creative materials.

• Assist in the development of presentations and mockups for stakeholder reviews, concept pitches, and internal communications, effectively conveying design ideas.

• Participate actively in brainstorming sessions, contributing creative concepts and exploring innovative executional possibilities for various projects.

• Gather and prepare visual references, mood boards, and supporting assets to effectively communicate creative ideas and project direction to stakeholders.

• Collaborate with content writers, marketing managers, and other team members to ensure design assets are correctly implemented and aligned with overarching project goals and campaign messaging.

• Implement design revisions and incorporate feedback from creative leadership and stakeholders efficiently and accurately throughout the project lifecycle, maintaining design integrity.

• Adapt and scale designs across different formats and channels, ensuring consistency in visual style, typography, and color palettes while preserving the core brand identity.

• Strictly adhere to Geotab's comprehensive brand guidelines, ensuring all design work reinforces brand recognition and trust in the market.

• Follow established creative project workflows and utilize designated collaboration tools (e.g., Jira) to ensure project transparency, efficient execution, and effective team communication.

• Contribute to the organization and maintenance of creative assets and design files within established asset management tools for future accessibility and reuse.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can handle a broad spectrum of creative tasks, from conceptualization to final production, while also being detail-oriented and process-driven. The mention of "sub-identities" suggests potential work on specific product lines or initiatives, requiring flexibility in applying brand principles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design (BDes) or a related field.

• Equivalent combinations of education and/or relevant work experience may be considered. Experience:

• 3-5 years of experience in interdisciplinary graphic design, preferably within an agency or in-house creative team environment.

• Demonstrated experience in supporting creative efforts for campaigns, events (environmental/experiential), visual identity systems, and marketing collateral. Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and other industry-standard design tools.

• Strong understanding of design specifications and media requirements for both print and digital applications.

• Proven ability to create compelling visual assets, including layouts, illustrations, and digital graphics.

• Excellent communication and collaboration skills, with the ability to work effectively in a team environment and articulate design rationale.

• Experience with Google Suite, particularly Google Slides, and proficiency in template building. Preferred Skills:

• Experience and willingness to work with AI tools for design generation and enhancement.

• Familiarity with project management and marketing tracking software, specifically Jira.

• Experience in developing and maintaining visual identity systems and sub-identities.

• Knowledge of motion graphics or video editing software.

• Portfolio demonstrating high-quality design executions and problem-solving processes.

📝 Enhancement Note: The requirement for AI tools experience is a significant differentiator, indicating Geotab's commitment to leveraging cutting-edge technology in their creative workflows. The mention of "interdisciplinary graphic design" suggests a need for versatility across different design mediums.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a diverse range of high-quality design executions across digital, print, and potentially motion media.

• Demonstrated ability to articulate the problem-solving process behind each creative solution, highlighting strategic thinking and design rationale.

• Examples of work that showcases technical versatility and adaptability to various project requirements and brand guidelines.

• Clear evidence of experience in developing and maintaining visual identity systems or contributing to brand consistency across multiple touchpoints. Process Documentation:

• Examples of how design concepts were translated from initial sketches, storyboards, or wireframes into polished, final designs.

• Demonstrations of how feedback was incorporated and design revisions were implemented efficiently and accurately throughout project stages.

• Evidence of adherence to brand guidelines and established creative project workflows, including collaboration and asset management practices.

• Case studies or project examples that illustrate the impact of design on business objectives or marketing campaign success.

📝 Enhancement Note: Candidates should prepare a portfolio that not only displays aesthetic quality but also demonstrates a structured approach to design, problem-solving, and process adherence, particularly highlighting how designs support business goals. The inclusion of AI tool usage in the portfolio would be a significant advantage.

💵 Compensation & Benefits

Salary Range:

• The annual base salary for this position is estimated to be between $71,300 and $92,000 CAD. This range is subject to change based on factors including but not limited to skills, qualifications, education, overall experience, and geographic location of the applicant. Benefits:

• Flex working arrangements, supporting work-life balance.

• Home office reimbursement program for eligible employees.

• Baby bonus and parental leave top-up program for new parents.

• Online learning and networking opportunities for professional development.

• Electric vehicle purchase incentive program, aligning with company sustainability initiatives.

• Competitive medical and dental benefits package.

• Retirement savings program to support long-term financial planning.

• Note: Benefits listed are offered to full-time permanent employees only. Working Hours:

• The standard working hours are 40 hours per week. Geotab operates on a flexible hybrid model, encouraging employees to utilize office space while also supporting remote work with appropriate technology and infrastructure.

📝 Enhancement Note: The salary range provided is based on Geotab's disclosed hiring range for this role in CAD. The benefits package is comprehensive, reflecting Geotab's commitment to employee well-being and professional growth, with specific perks like EV incentives and parental leave top-ups being notable. The hybrid work model offers flexibility, requiring employees to have reliable internet if working remotely.

🎯 Team & Company Context

🏢 Company Culture

Industry: Geotab operates in the Internet of Things (IoT) and connected transportation sector, a rapidly evolving field focused on data analytics, fleet management, and sustainable mobility solutions. This industry context means the company is at the forefront of technological innovation, requiring a dynamic and adaptable workforce.

Company Size: Geotab is a global leader with a significant employee base, indicating a structured yet growing organization with opportunities for career advancement and exposure to large-scale projects.

Founded: Founded in 2000, Geotab has a solid history of innovation and growth in the telematics industry, establishing itself as a market leader. This longevity suggests stability and a proven track record, while its continuous expansion points to an forward-thinking and ambitious company culture.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Creative team, working collaboratively with other designers, content creators, marketing managers, and potentially product marketing specialists.

• Reporting to senior creative leadership, this role will involve interaction with various internal stakeholders across different departments who require design support for their initiatives.

• Cross-functional collaboration is key, involving close partnerships with content writers, marketing managers, and potentially product teams to ensure design assets effectively support campaign objectives and business goals. Methodology:

• Geotab leverages data analytics and machine learning to drive its business, suggesting a data-informed approach even within creative functions, where design decisions may be influenced by performance metrics and user engagement data.

• Workflow planning and optimization are critical, with an emphasis on established creative project workflows and the use of collaboration tools like Jira to ensure transparency and efficiency.

• The company's focus on innovation and technology implies an openness to exploring new methods, including the integration of AI tools into design processes, fostering a culture of continuous improvement and adaptation.

Company Website: https://www.geotab.com/

📝 Enhancement Note: Geotab's position as a leader in IoT and connected transportation implies a fast-paced, technology-driven environment. The company's culture likely values innovation, data-driven decision-making, and collaboration. The integration of AI tools into design processes suggests a proactive approach to adopting new technologies.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned at an intermediate level, typically requiring 2-5 years of experience. It offers the opportunity to contribute significantly to brand development and marketing efforts, working on diverse projects and collaborating with senior team members.

Reporting Structure: The role reports to senior creative leadership, providing a clear line of mentorship and guidance. This structure allows for learning from experienced professionals while also contributing independently to projects.

Operations Impact: While not directly in revenue or sales operations, the Graphic Designer's work has a profound impact on Geotab's market perception, brand credibility, and the effectiveness of marketing and sales collateral. High-quality visual content directly supports lead generation, customer engagement, and partner relations by enhancing the company's professional image and message clarity.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in various design disciplines (digital, print, motion), gain experience with AI design tools, and potentially develop specialized skills in areas like environmental or experiential design.

• Leadership Potential: With demonstrated success and experience, growth into a Senior Graphic Designer role, Art Director, or Creative Lead positions is possible, involving more strategic input and team management.

• Cross-Functional Learning: Exposure to marketing strategy, product development, and data analytics can broaden understanding of how design contributes to overall business objectives, opening doors to roles in marketing strategy or brand management.

📝 Enhancement Note: This role offers a solid foundation for a graphic design career, particularly within the technology sector. Growth potential is tied to mastering core design skills, embracing new technologies like AI, and demonstrating a strong understanding of how design impacts business outcomes.

🌐 Work Environment

Office Type: Geotab employs a flexible hybrid working model. While employees are encouraged to utilize the company's beautiful, safe, and clean offices as often as they like, there is a strong support system for remote work, including cloud-based applications and collaboration tools.

Office Location(s): The role is based in Ontario, Canada, with opportunities in Oakville, Toronto, and Waterloo. These locations offer access to vibrant business communities and talent pools.

Workspace Context:

• The office environment is designed to foster collaboration and innovation, with systems and policies supporting both in-person and virtual interactions.

• Geotab provides necessary technological infrastructure, including cloud-based applications and collaboration tools, to facilitate seamless work regardless of location.

• Opportunities for team interaction and cultural engagement are maintained through online social events, chat rooms, and gatherings, ensuring a connected work experience.

Work Schedule: The standard work schedule is 40 hours per week, with flexibility inherent in the hybrid model. Employees working from home are required to maintain a reliable internet connection (at least 50mb DL/10mb UL). This structure supports work-life balance while ensuring productivity and project deadlines are met.

📝 Enhancement Note: The hybrid work environment at Geotab emphasizes flexibility and employee well-being. The company invests in technology to support seamless collaboration and communication, ensuring that employees can be productive whether in the office or working remotely.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review and screening for essential qualifications, followed by a potential brief call with HR to assess basic fit and interest.

• Portfolio Review & Technical Interview: Candidates will likely present their portfolio, discussing specific projects, design processes, problem-solving approaches, and how they've applied brand guidelines. This stage will assess technical skills and creative thinking.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into experience, team fit, understanding of Geotab's brand, and ability to work within a hybrid and fast-paced environment.

• Team/Cross-functional Interview: Potential interviews with other team members or stakeholders to evaluate collaboration style, communication skills, and cultural alignment.

• Final Interview/Offer: A final discussion, potentially with senior leadership, followed by a job offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills relevant to Geotab’s needs (digital, print, motion, brand identity, AI tool usage).

• Showcase Process: For each project, clearly outline the problem, your role, the design process (sketches, iterations, research), the solutions, and the outcome or impact. Highlight your problem-solving methodology.

• Highlight Versatility: Include examples that demonstrate your ability to work across different mediums and adapt to various brand styles, emphasizing your adherence to brand guidelines.

• Explain AI Integration: If applicable, clearly explain how AI tools were used in your projects and what value they added to the creative process or final output.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital PDF or a website.

Challenge Preparation:

• Be prepared for potential design challenges or case studies that may require you to create a concept or mock-up based on a brief, simulating real-world tasks.

• Practice articulating your design decisions concisely and persuasively, focusing on how your design choices align with business objectives and brand strategy.

• Research Geotab's current branding, marketing campaigns, and industry position to inform your responses and demonstrate genuine interest and understanding.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and their ability to articulate their design process and rationale. Demonstrating an understanding of brand consistency and an openness to new technologies like AI will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks, including Photoshop, Illustrator, and InDesign. Proficiency in After Effects for motion graphics and Premiere Pro for video editing may also be beneficial.

• AI Design Tools: Experience with emerging AI tools for graphic design (e.g., Midjourney, DALL-E, Adobe Sensei features) is explicitly mentioned as a requirement and will be a significant advantage.

• Google Suite: Specifically Google Slides for template building and presentation creation, along with Google Docs and Sheets for collaborative document management.

Analytics & Reporting:

• While not a direct requirement for the designer, understanding how design impacts analytics (e.g., A/B testing results for digital assets) or using tools to track asset usage might be part of the workflow. CRM & Automation:

• Familiarity with Jira for project management and tracking is required, indicating a need for designers to integrate into agile workflows and manage tasks within a system.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a baseline requirement. The explicit mention of AI tools and Jira highlights Geotab's focus on modern design workflows and project management practices. Designers should be prepared to discuss their experience with these specific technologies.

👥 Team Culture & Values

Operations Values:

• Innovation: Geotab fosters a culture of continuous innovation, encouraging employees to think differently and embrace new technologies, such as AI in design.

• Collaboration: The company emphasizes teamwork and cross-functional collaboration, requiring designers to work effectively with various stakeholders to achieve common goals.

• Data-Driven Approach: While a creative role, the influence of data in business decisions suggests an appreciation for how design impacts performance metrics and user engagement.

• Efficiency: Adherence to established workflows, project management tools, and brand guidelines reflects a value placed on efficient and consistent execution.

Collaboration Style:

• Cross-functional Integration: Designers are expected to integrate seamlessly with marketing, content, and product teams, ensuring design efforts are aligned with broader business strategies.

• Feedback-Oriented: The process involves incorporating feedback from creative leadership and stakeholders, suggesting an open and iterative approach to design development.

• Knowledge Sharing: Contributing to asset organization and maintenance fosters a culture of knowledge sharing and efficient resource management within the creative team.

📝 Enhancement Note: Geotab's culture likely values proactive individuals who are both creative and process-oriented. The emphasis on collaboration and innovation means designers should be comfortable working in a team, sharing ideas, and adapting to new tools and methodologies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining strict adherence to Geotab's visual identity while also exploring new creative directions and incorporating emerging technologies like AI.

• Managing Multiple Projects & Deadlines: Effectively prioritizing tasks and delivering high-quality work under pressure within a fast-paced environment, common in tech companies.

• Adapting to Evolving Technologies: Staying current with advancements in design software, AI tools, and digital media trends to ensure Geotab's visual output remains cutting-edge.

• Cross-Functional Communication: Clearly articulating design concepts and rationale to non-design stakeholders and effectively incorporating diverse feedback.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to refine skills in digital, print, and motion graphics, potentially through internal training or external workshops.

• AI Design Specialization: Gaining hands-on experience and expertise with AI-powered design tools, becoming a go-to resource for these technologies within the team.

• Brand Strategy Involvement: Deeper understanding of brand management and how design contributes to overall marketing and business objectives.

• Mentorship: Learning from senior creative leaders and collaborating with experienced professionals across various departments.

📝 Enhancement Note: This role presents an excellent opportunity for a designer looking to grow within a leading tech company. The challenges are balanced by significant learning opportunities, particularly in adopting new technologies and contributing to a global brand's visual strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a creative brief that pushed boundaries. How did you approach it?" (Focus on your process, problem-solving, and ability to innovate within constraints.)

• "How do you ensure your design work effectively supports business objectives and marketing campaign goals?" (Prepare examples demonstrating an understanding of marketing strategy and ROI.)

• "Walk us through a complex design project from your portfolio. What was the challenge, your approach, and the outcome?" (Be ready to discuss your entire process, including iterations and stakeholder feedback.) Company & Culture Questions:

• "What interests you about Geotab and the connected transportation industry?" (Research Geotab's mission, products, and recent news.)

• "How do you see AI tools enhancing the graphic design process at a company like Geotab?" (Demonstrate your understanding of AI's potential and your willingness to adopt it.)

• "Describe your experience working in a hybrid or flexible work environment. How do you maintain productivity and collaboration?" (Highlight your self-management and communication skills.) Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a story – the challenge, your solution, and the impact.

• Process Focus: Emphasize your design thinking, research, and iterative process, not just the final output.

• Brand Alignment: Clearly articulate how your designs adhere to or evolve brand identity, especially Geotab's.

• Tool Proficiency: Be ready to discuss specific tools used, including any AI applications and their benefits.

• Conciseness: Be prepared to present your top projects within a set timeframe, answering questions directly and thoughtfully.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical proficiency, strategic thinking, and cultural fit. Demonstrating an understanding of Geotab's business and a proactive approach to technology will be key differentiators.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Geotab careers portal via the provided link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating versatility across digital, print, and motion design, with a strong emphasis on brand guideline adherence and problem-solving. Include examples showcasing your experience with AI tools if possible.

• Resume Optimization: Ensure your resume clearly outlines your 3-5 years of relevant graphic design experience, highlighting specific achievements and proficiency in Adobe Creative Suite, Google Slides, and Jira. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale, and project outcomes. Prepare specific examples that demonstrate your ability to collaborate, manage deadlines, and contribute to marketing objectives. Research Geotab's brand and industry.

• Company Research: Familiarize yourself with Geotab's products, mission, values, and recent marketing efforts. Understand their position in the IoT and connected transportation market to better align your responses during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.