Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Gasser Chair Company

Location: Youngstown, OH, US

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: June 04, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Responsible for developing and maintaining visually brand-consistent creative materials across print and digital platforms, supporting marketing, sales, and internal communications objectives.

• Collaborates cross-functionally with sales, marketing, engineering, and executive teams to execute branding initiatives, product launches, trade show materials, and digital content creation.

• Plays a key role in enhancing brand identity, ensuring visual consistency, and supporting strategic business initiatives through impactful design solutions.

• Manages multiple design projects simultaneously, from conceptualization to final delivery, ensuring high-quality output and adherence to deadlines within the manufacturing sector.

📝 Enhancement Note: This role is positioned within the Marketing & Creative Operations category, as it bridges creative design with operational support for sales and marketing functions within a manufacturing company. The "operations" aspect is derived from its contribution to sales enablement, product launches, and internal communication processes that drive business objectives.

📈 Primary Responsibilities

• Graphic Design Execution: Create compelling graphics, layouts, and marketing collateral for both print and digital media, including brochures, catalogs, advertisements, presentations, signage, and social media content.

• Brand Consistency & Management: Uphold and enforce Gasser Chair's brand guidelines across all visual communications to ensure a cohesive and professional brand identity.

• Digital Content Creation: Design and develop engaging digital assets for websites, email marketing campaigns, social media platforms, and other online marketing initiatives.

• Product Mock-up & Sales Enablement: Produce high-quality digital product mock-ups and photo manipulations for customer presentations and sales materials.

• Product Marketing Support: Partner with marketing, sales, and engineering teams to produce impactful product launch materials, specification sheets, and promotional assets.

• Internal Communications Design: Develop visually appealing materials for internal company initiatives, such as employee engagement campaigns, orientation packets, newsletters, and company announcements.

• Image Management & Editing: Coordinate product photography, perform advanced photo editing and retouching, and maintain organized digital image libraries.

• Trade Show & Event Graphics: Design and produce visual assets for trade shows, customer presentations, corporate events, and showroom displays.

• Vendor & Printer Coordination: Liaise with external printers, promotional vendors, and creative partners to ensure quality, cost-effectiveness, and timely delivery of materials.

• Project Management & Workflow: Effectively manage multiple design projects concurrently, prioritizing tasks and meeting deadlines in a fast-paced environment.

• Creative Collaboration & Ideation: Actively participate in brainstorming sessions, contributing innovative ideas to marketing campaigns, branding efforts, and overall company objectives.

• Digital Asset Management: Maintain an organized system for digital design files, templates, and archived materials to ensure efficient access and future consistency.

• Continuous Improvement & Trend Awareness: Stay abreast of the latest graphic design trends, software advancements, and creative best practices to enhance design quality and effectiveness.

📝 Enhancement Note: The responsibilities are expanded to detail the specific types of collateral and collaboration expected, emphasizing the cross-functional nature of the role and its contribution to core business functions like sales enablement and product marketing within a manufacturing context.

🎓 Skills & Qualifications

Education:

• Associate or Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a closely related field is preferred. Experience:

• Proven professional experience in graphic design, marketing design, or creative services, with a strong portfolio showcasing relevant work.

• Experience working within a manufacturing or industrial products environment is a plus. Required Skills:

• Adobe Creative Suite Mastery: Expert proficiency in Adobe Photoshop, Illustrator, and InDesign for creating high-fidelity graphics and layouts.

• Branding Principles: Deep understanding of brand identity development, brand management, and maintaining visual consistency across all collateral.

• Typography & Color Theory: Strong command of typography, color theory, and their application in creating visually appealing and effective designs.

• Layout & Composition: Excellent skills in layout design, composition, and visual hierarchy for both print and digital applications.

• Digital Design Proficiency: Experience designing for web, social media, email campaigns, and other digital marketing channels.

• Print Design & Production: Knowledge of print production processes, file preparation, and working with external printers.

• Project Management: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet strict deadlines.

• Attention to Detail: Meticulous attention to detail ensuring accuracy in all design deliverables.

• Communication & Collaboration: Strong verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams.

Preferred Skills:

• Photo Manipulation & Retouching: Advanced skills in photo editing, manipulation, and retouching for product mock-ups and marketing imagery.

• Photography Coordination: Experience in coordinating product photography sessions and managing image libraries.

• Motion Graphics/Video Editing: Familiarity or experience with motion graphics (e.g., After Effects) or video editing software.

• Web Design Principles: Basic understanding of web design principles and user interface (UI) considerations.

• CRM/Marketing Automation Interface: Familiarity with how design assets integrate into CRM or marketing automation platforms (e.g., Salesforce, HubSpot) is a plus.

📝 Enhancement Note: Skills are categorized into required and preferred, with specific software and theoretical knowledge highlighted. The inclusion of "CRM/Marketing Automation Interface" as a preferred skill is an inference based on the role's digital content creation responsibilities and the need for design assets to function within broader marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, demonstrating proficiency in both print and digital media.

• Projects should highlight expertise in branding, typography, layout design, and the application of color theory.

• Include examples of marketing collateral, digital content, product mock-ups, and any experience with photo manipulation or retouching.

• Demonstrate the ability to translate creative concepts into visually compelling and effective design solutions.

• Showcase a clear understanding of design for manufacturing or industrial products, if applicable. Process Documentation:

• While not explicitly a "process documentation" role, the portfolio should implicitly demonstrate an understanding of design workflows, from concept to final asset delivery.

• Showcase projects that required collaboration with various stakeholders (e.g., sales, marketing, product teams), illustrating effective communication and project management within a design process.

• Include case studies or project descriptions that detail the design challenge, the creative solution, and the impact or objective achieved.

📝 Enhancement Note: The "Process & Systems Portfolio Requirements" section is adapted for a creative role. Instead of system implementation, it focuses on the candidate's ability to demonstrate their design process, project management within creative workflows, and the impact of their work through their portfolio.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Mid-Level Graphic Designer in the Youngstown, OH area with 2-5 years of experience, the estimated salary range is $55,000 - $75,000 annually. This range accounts for the required proficiency in Adobe Creative Suite, brand management, and cross-functional collaboration within a manufacturing setting. Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans to support employee well-being.

• Financial Security: 401(k) retirement savings plan (details on company match may vary).

• Work-Life Balance: Paid Time Off (PTO) for vacation, sick days, and personal needs.

• Income Protection: Life Insurance, Short-Term Disability (STD), and Long-Term Disability (LTD) coverage.

• Professional Development: Tuition Reimbursement program to support continued education and skill enhancement.

Working Hours:

• Standard full-time employment, typically 40 hours per week. While the role is on-site, occasional flexibility may be required for critical project deadlines or events.

📝 Enhancement Note: A salary range is provided based on location and experience level, with justification. Benefits are detailed as listed in the job description. The working hours are clarified as typically 40 hours per week, with a note on potential flexibility common in creative roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Furniture Manufacturing (Seating Solutions)

Company Size: Approximately 500-1000 employees (inferred from typical manufacturing operations of this scale and history).

Founded: 1946, Gasser Chair is a third-generation, family-owned company with a long-standing history in the premium seating industry. This implies a blend of established traditions and a forward-looking approach to innovation.

Team Structure:

• The Graphic Designer reports directly to the Director, Marketing & Product Innovation.

• This role will collaborate closely with members of the Sales, Marketing, Engineering, and Executive teams, indicating a highly cross-functional working environment.

• The operations team within Gasser Chair likely includes departments focused on production, supply chain, quality control, and sales support, with which the designer may interact indirectly through marketing and sales collateral. Methodology:

• Brand Consistency: Gasser Chair emphasizes maintaining visual consistency across all communications to reinforce its premium brand identity.

• Customer Focus: A core value, driving the need for design that effectively communicates product value and enhances customer engagement.

• Innovation: As a leader in custom seating, the company values creative solutions and continuous improvement, which this role directly supports.

• Data-Driven (Implicit): While not explicitly stated for design, marketing and sales initiatives likely rely on data to inform creative briefs and measure campaign effectiveness.

Company Website: www.gasserchair.com

📝 Enhancement Note: Inferences about company size and operational structure are made based on the company's history, industry, and global reach. The "Methodology" section outlines how design principles align with Gasser Chair's stated values and business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level individual contributor within the marketing and creative function, supporting broader business operations. It is crucial for translating the company's value proposition into tangible visual assets.

Reporting Structure: Reports to the Director, Marketing & Product Innovation, suggesting mentorship and guidance from a senior leader in creative strategy and product development.

Operations Impact: The Graphic Designer's work directly impacts Gasser Chair's ability to:

• Attract and Engage Customers: Through compelling marketing materials and digital content.

• Enable Sales Success: By providing effective sales collateral, product mock-ups, and presentations.

• Strengthen Brand Perception: By ensuring consistent, high-quality visual representation across all touchpoints.

• Support Internal Initiatives: By creating engaging communication materials for employees and stakeholders.

• Enhance Product Launches: By developing visually appealing assets that highlight new products.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific design areas such as product visualization, digital marketing design, or brand strategy.

• Leadership: Potentially grow into a Senior Graphic Designer or Art Director role, leading projects and mentoring junior designers.

• Cross-Functional Movement: Transition into roles within marketing, product management, or sales support, leveraging design expertise and understanding of Gasser Chair's products and customer base.

• Skill Expansion: Gain experience in areas like UI/UX design, motion graphics, or digital campaign management.

📝 Enhancement Note: This section frames the Graphic Designer role within the context of its impact on business operations and outlines potential career progression paths relevant to creative professionals in a manufacturing firm.

🌐 Work Environment

Office Type: Primarily an office-based role, likely within a corporate or administrative section of the Gasser Chair facility.

Office Location(s): Youngstown, OH. The role requires the designer to be on-site, enabling close collaboration with internal teams and access to product showrooms or potentially manufacturing areas for reference.

Workspace Context:

• Collaborative Environment: The role necessitates working closely with marketing, sales, and engineering teams, suggesting an open or collaborative office layout conducive to team discussions and project reviews.

• Tools & Technology: Access to standard office equipment, high-performance computers, and the full Adobe Creative Suite. Potential for photography equipment or access to a studio.

• Team Interaction: Frequent interaction with colleagues across departments for creative briefs, feedback sessions, and project alignment.

Work Schedule:

• Standard business hours, Monday through Friday, to align with the operational needs of the company and facilitate team collaboration. The role is on-site, requiring consistent physical presence.

📝 Enhancement Note: The workspace context is inferred to support the collaborative nature of the role and the need for on-site presence, especially in a manufacturing setting where access to physical products and teams is beneficial.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative capabilities.

• Portfolio Presentation: Candidates will likely be asked to present a selection of their work, discuss their design process, rationale behind their creative decisions, and how their designs achieved specific objectives.

• Skills Assessment: A practical design exercise or challenge may be administered to evaluate proficiency in core design software (e.g., Photoshop, Illustrator, InDesign) and problem-solving skills under timed conditions.

• Behavioral & Team Fit Interviews: Interviews with the hiring manager (Director, Marketing & Product Innovation) and potentially other team members to assess communication skills, collaboration style, and cultural fit with Gasser Chair's values.

• Final Interview: May involve senior leadership to discuss overall contribution to marketing and operational goals.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase a breadth of skills (print, digital, branding, product mock-ups).

• Tell a Story: For each project, clearly articulate the problem statement, your role, the design process, your creative rationale, and the measurable outcome or impact.

• Highlight Operations Relevance: If possible, include projects that supported sales enablement, product launches, or internal communications, demonstrating an understanding of business objectives.

• Showcase Software Proficiency: Ensure your portfolio demonstrates mastery of Adobe Creative Suite.

• Professional Presentation: Organize your portfolio logically, with clear visuals and concise descriptions. Be prepared to present it digitally or in person.

Challenge Preparation:

• Familiarize Yourself with Gasser Chair: Understand their product lines, target markets, and brand aesthetic.

• Practice Adobe Suite: Be ready for tasks that require quick execution in Photoshop, Illustrator, or InDesign.

• Think Brand-First: Consider how to maintain brand consistency and communicate effectively within Gasser Chair's established visual identity.

• Problem-Solving: Be prepared to approach design challenges with a strategic mindset, considering the objective and target audience.

📝 Enhancement Note: This section provides actionable advice tailored to a graphic design role, focusing on portfolio presentation, software skills, and understanding the company's brand within a manufacturing context.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Photoshop: For image editing, manipulation, and raster-based graphics.

• Adobe Illustrator: For vector graphics, logos, icons, and intricate illustrations.

• Adobe InDesign: For layout design of brochures, catalogs, presentations, and print collateral.

Supporting Design & Media Tools (Preferred):

• Adobe After Effects: For motion graphics and basic video editing.

• Video Editing Software (e.g., Adobe Premiere Pro): For creating marketing or product-related videos.

• Photography Equipment/Software: For product photography and editing.

Productivity & Collaboration Tools:

• Microsoft Office Suite (Word, PowerPoint, Excel): For creating presentations, internal documents, and collaborating on content.

• Project Management Software (e.g., Asana, Trello, Monday.com): Potentially used for tracking design projects and deadlines, depending on team workflow.

• File Management/Cloud Storage (e.g., OneDrive, Google Drive, Dropbox): For organizing and sharing design files.

• Email & Communication Platforms (e.g., Outlook, Slack, Microsoft Teams): For daily communication and collaboration.

📝 Enhancement Note: The tools listed are standard for graphic design roles, with specific emphasis on the Adobe Creative Suite. The inclusion of project management and communication tools reflects the collaborative and deadline-driven nature of the position.

👥 Team Culture & Values

Operations Values (Inferred based on company description and role):

• Quality & Craftsmanship: Reflecting Gasser Chair's reputation for premium seating solutions, design work should embody a high standard of quality and attention to detail.

• Customer Focus: Designs should effectively communicate value and appeal to Gasser Chair's discerning clientele.

• Innovation & Creativity: A culture that encourages new ideas and creative problem-solving to meet evolving market demands.

• Collaboration & Teamwork: The role requires close partnership with sales, marketing, and engineering, emphasizing the importance of working harmoniously towards shared goals.

• Integrity & Professionalism: Upholding brand standards and professional conduct in all design output and interactions.

Collaboration Style:

• Cross-Functional Integration: Expect to work collaboratively with non-design teams, requiring clear communication of design concepts and the ability to translate business needs into visual solutions.

• Feedback-Driven: A willingness to receive and incorporate constructive feedback from marketing, sales, and leadership to refine designs.

• Process-Oriented: Adherence to brand guidelines and project workflows to ensure consistency and efficiency in design production.

• Proactive Communication: Regularly updating stakeholders on project progress, potential challenges, and creative direction.

📝 Enhancement Note: The inferred values and collaboration style are derived from the company's description and the nature of the Graphic Designer role within a corporate structure, emphasizing how design contributes to overall business success and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively delivering innovative designs while strictly adhering to established brand guidelines and corporate identity.

• Managing Diverse Stakeholder Needs: Catering to the varied visual communication requirements of different departments (sales, marketing, HR, executive) simultaneously.

• Meeting Tight Deadlines: Producing high-quality creative assets under pressure, especially for product launches, trade shows, and urgent marketing campaigns.

• Adapting to Evolving Design Trends: Staying current with digital and print design trends while maintaining Gasser Chair's timeless aesthetic.

• Translating Technical Products into Visual Appeal: Effectively designing marketing materials for complex, high-end furniture that communicate both style and technical specifications.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new creative software relevant to design.

• Industry Exposure: Gaining insights into the furniture manufacturing industry, product design, and sales processes.

• Portfolio Expansion: Building a robust portfolio with diverse projects that showcase growth in strategic design thinking and execution.

• Mentorship: Learning from the Director, Marketing & Product Innovation, and other experienced professionals within the company.

• Potential for Specialization: Developing a niche in areas like product visualization, digital marketing campaign design, or brand storytelling.

📝 Enhancement Note: Challenges are identified based on typical demands for graphic designers in corporate environments, particularly those supporting sales and marketing in a product-focused industry. Growth opportunities are framed around skill development and career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new marketing brochure from initial brief to final deliverable." (Focus on workflow, collaboration, and quality control).

• "How do you ensure brand consistency across multiple design projects for different departments?" (Highlight understanding of brand guidelines and their application).

• "Walk us through a challenging design project where you had to balance creative vision with client feedback or technical constraints." (Emphasize problem-solving, communication, and adaptability).

• "How do you approach creating visual assets for products that are technical or complex in nature?" (Showcase ability to simplify and communicate value). Company & Culture Questions:

• "What are your thoughts on Gasser Chair's current brand aesthetic, and how would you contribute to its evolution?" (Demonstrate research and strategic thinking).

• "Describe your ideal collaborative environment and how you work with non-design teams like sales and engineering." (Highlight teamwork and communication skills).

• "How do you stay updated on design trends, and how do you decide which trends are appropriate for a brand like Gasser Chair?" (Showcase industry awareness and strategic judgment). Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best represent your skills and align with Gasser Chair's needs (e.g., print collateral, digital assets, product mock-ups).

• Explain Your Role & Process: Clearly articulate your involvement, the challenges, your creative solutions, and the outcomes. Use visuals to support your narrative.

• Quantify Results (If Possible): If you have data on how your designs improved engagement, sales, or brand perception, present it.

• Tailor to Gasser Chair: Emphasize how your skills and experience can directly benefit their marketing and sales objectives.

📝 Enhancement Note: Interview questions are crafted to assess a candidate's design process, brand understanding, problem-solving abilities, and cultural fit, with specific advice on portfolio presentation for this role.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Gasser Chair Company careers portal.

• Tailor Your Resume: Highlight specific design software proficiencies (Adobe Creative Suite), years of experience, and any relevant industry experience (manufacturing, furniture, B2B). Use keywords from the job description.

• Curate Your Portfolio: Select projects that showcase your best work in print, digital, branding, and product mock-ups. Ensure it's easily accessible (online link preferred) and professionally presented.

• Prepare Your "Why": Be ready to articulate why you are interested in Gasser Chair Company and this specific role, demonstrating an understanding of their brand and products.

• Practice Your Portfolio Presentation: Rehearse explaining your design process, rationale, and the impact of your work for each selected project.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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