Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Drive Social Media

Location: Tampa, FL

Job Type: Full-Time, Salaried

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 19, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the design and execution of high-performing visual assets for paid social and digital advertising campaigns, directly impacting client performance metrics.

• Collaborate within a pod structure to translate complex campaign objectives and client goals into compelling, conversion-focused creative across multiple digital channels.

• Manage a high-volume caseload of design deliverables for over 75 client accounts, requiring exceptional prioritization, time management, and deadline adherence in a fast-paced agency environment.

• Contribute to creative strategy by identifying emerging trends, proposing innovative design approaches, and supporting A/B testing initiatives to optimize campaign effectiveness.

📝 Enhancement Note: While the title is "Graphic Designer," the description heavily emphasizes "paid social," "performance marketing," and "conversion-focused creative," indicating a specialized role within digital advertising operations rather than general graphic design. The focus on client accounts, performance, and A/B testing aligns this role with a GTM (Go-To-Market) operations function, specifically within the creative execution arm.

📈 Primary Responsibilities

• Partner closely with Account Strategists, Copywriters, and Photo/Video team members within your pod to translate campaign objectives into high-performing visual assets.

• Own the design execution for 75+ client accounts within a pod structure, effectively managing competing priorities, deadlines, and deliverables in a high-volume production environment.

• Conceptualize and design conversion-focused creative for paid social campaigns, including static ads, motion graphics (when applicable), and platform-specific variations.

• Collaborate on a variety of design projects beyond paid social, including email marketing, landing pages, banner ads, and other digital assets as needed.

• Develop multiple creative variations aligned to testing strategies, ensuring designs support A/B testing and performance optimization.

• Optimize and format designs for various platforms (Meta, TikTok, Google, etc.), ensuring proper sizing, hierarchy, and usability across devices.

• Prepare and present initial design concepts to the team, incorporate feedback quickly, and iterate efficiently while maintaining creative quality.

• Proactively identify opportunities to improve creative performance, bringing new ideas, trends, and design approaches to the pod.

• Maintain and organize client-specific asset libraries, including images, templates, and brand resources for efficient production.

• Ensure all creative adheres to brand guidelines while adapting designs to platform best practices and performance trends.

• Conduct quality control on all deliverables to ensure accuracy, visual consistency, and readiness for deployment.

• Stay up-to-date on industry trends, platform updates, and emerging design techniques, applying learnings to improve output.

📝 Enhancement Note: The detailed responsibilities highlight a focus on performance-driven design and a high volume of client deliverables, suggesting a need for robust project management and process adherence, critical in operations. The emphasis on "conversion-focused creative" and "performance optimization" directly links the design output to business and revenue outcomes.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is common for this level.

Experience: 2+ years of professional graphic design experience, with a strong preference for agency or performance marketing environments.

Required Skills:

• Demonstrated proficiency in Adobe Creative Suite, with a strong emphasis on Photoshop and Illustrator.

• Proven ability to design digital-first creative, with a portfolio showcasing paid social or performance marketing assets.

• Experience in conceptualizing and executing static and motion graphics for digital advertising campaigns.

• A keen understanding of visual hierarchy, brand alignment, and platform-specific creative best practices.

• Strong attention to detail, ensuring accuracy and visual consistency across all deliverables.

• Excellent time management and organizational skills, with the ability to manage multiple projects and meet tight deadlines in a high-volume setting.

• Effective communication skills, comfortable asking clarifying questions and incorporating feedback.

Preferred Skills:

• Working knowledge of Adobe After Effects and Premiere for motion graphics and video editing.

• Familiarity with creative specifications and best practices for major platforms such as Meta (Facebook/Instagram), Google Display/YouTube, and TikTok.

• Experience in presenting design concepts and collaborating directly with clients or stakeholders.

• Understanding of A/B testing methodologies and how to design variations to support performance optimization.

• Experience with email marketing, landing page design, or banner ad creation.

📝 Enhancement Note: The requirements emphasize practical design skills and a portfolio relevant to performance marketing, indicating that practical application and results-driven design are prioritized over theoretical knowledge. The inclusion of "performance marketing environment" and "paid social" as preferred experience strongly signals the role's integration within a GTM or operations function focused on measurable campaign success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio that clearly showcases digital-first design work, with a specific emphasis on paid social advertisements and performance-driven creative.

• Demonstration of ability to create multiple design variations for A/B testing and performance optimization purposes.

• Examples of designs optimized for various digital platforms (e.g., Meta, Google Display, TikTok), illustrating an understanding of platform-specific requirements and best practices.

Process Documentation:

• Demonstrate an understanding of workflow processes within an agency setting, including collaboration with account strategists, copywriters, and other creative team members.

• Showcase ability to manage and organize client-specific asset libraries, templates, and brand resources efficiently.

• Illustrate a systematic approach to quality control and ensuring creative adheres to brand guidelines and platform best practices before deployment.

📝 Enhancement Note: The emphasis on a portfolio demonstrating "performance-driven creative," "A/B testing," and "measurable results" is crucial for operations roles. This isn't just about aesthetics; it's about design that drives business outcomes, a core tenet of GTM operations. The requirement for process documentation within the portfolio suggests an expectation for candidates to articulate their workflow and organizational methods.

💵 Compensation & Benefits

Salary Range: $54,000 per year.

Benefits:

• Unlimited PTO Plan, promoting flexibility, accountability, and work-life balance.

• Eligibility for full health, dental, and vision benefits within the first 90 days of employment.

• Company-paid premiums for Short-Term Disability (STD), Long-Term Disability (LTD), and Life Insurance.

• 401k plan with up to a 4% company match after the first full year of employment.

• Convenient office location with access to public transportation and nearby parking options.

Working Hours: Standard full-time, likely 40 hours per week, with an on-site work arrangement.

📝 Enhancement Note: The salary of $54,000 for a Graphic Designer with 2-5 years of experience in Tampa, FL, aligns with industry standards for specialized digital design roles within agencies. The benefits package is comprehensive, typical for a growing agency aiming to attract and retain talent in competitive markets.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Advertising / Performance Marketing. Drive Social Media operates within the dynamic online advertising landscape, focusing on platforms like Facebook, Instagram, Amazon, and Google to deliver solutions for their partners.

Company Size: 200+ employees. This indicates a mid-sized agency with established processes but still retaining a dynamic and growth-oriented culture.

Founded: Over 10 years ago. The company has a decade of experience navigating the evolving digital marketing space, suggesting stability and a proven track record.

Team Structure:

• The Graphic Designer will be part of a "pod structure," working closely with Account Strategists, Copywriters, and Photo/Video team members. This implies a cross-functional, agile team approach focused on specific client accounts.

• The role likely reports to a Creative Lead or Art Director within the creative department, with close collaboration with Account Management leadership.

Methodology:

• Data Analysis & Insights: While not a direct analyst role, the Graphic Designer is expected to leverage data and performance insights to inform design decisions, support A/B testing, and optimize creative for better results.

• Workflow Planning & Optimization: The role requires managing a high volume of tasks for multiple accounts, necessitating efficient workflow planning, prioritization, and adherence to agency production processes.

• Automation & Efficiency: While not explicitly stated, an understanding of how to leverage templates and efficient asset management contributes to overall team efficiency.

Company Website: drivesocialnow.com

📝 Enhancement Note: The company's description as AdWeek's Fastest Growing Agency and multiple Inc. 5,000 awards suggests a high-energy, results-driven environment. The "pod structure" and emphasis on client success point to a collaborative, client-centric operational model common in performance-focused agencies.

📈 Career & Growth Analysis

Operations Career Level: This role represents an individual contributor level within the creative operations function of a marketing agency. It's a specialized role focused on executing creative assets that directly impact campaign performance and client success.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead or Art Director, working within a pod alongside Account Strategists and Copywriters. This structure fosters embedded creative support for client teams.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of paid advertising campaigns. By creating compelling, conversion-focused visuals that align with testing strategies, they contribute to key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and ultimately, client ROI. Their work is instrumental in the Go-To-Market (GTM) strategy for clients.

Growth Opportunities:

• Specialization: Advance to a Senior Graphic Designer role, focusing on more complex campaigns, mentorship, or specific creative disciplines (e.g., motion graphics).

• Skill Development: Opportunity to deepen expertise in motion graphics (After Effects, Premiere) and potentially explore UI/UX design for landing pages or email campaigns.

• Leadership: Potential to move into an Art Director role, overseeing creative strategy and managing a team of designers, or transition into a Creative Lead position within a pod.

• Operations Acumen: Develop a stronger understanding of performance marketing operations, client strategy, and data-driven creative decision-making.

📝 Enhancement Note: The growth path highlights a transition from pure execution to strategic contribution and potential leadership within the creative operations sphere. The emphasis on performance and client impact is key for operations career progression.

🌐 Work Environment

Office Type: On-site, with multiple office locations across different cities (St. Louis, Nashville, Tampa, Miami, Irving). The Tampa office offers a "stunning ocean view" and is located in the Westshore Business District.

Office Location(s): Tampa, FL (specifically in the Westshore Business District).

Workspace Context:

• The Tampa office provides a professional workspace within a business district, likely equipped with standard office amenities and collaborative areas.

• Access to necessary design software and hardware (Adobe Creative Suite) will be provided.

• Opportunities for direct interaction with the creative pod (Account Strategists, Copywriters, Photo/Video team) are inherent to the on-site, collaborative environment.

Work Schedule: The role is full-time, Salaried FT (Full-Time), implying a standard work week, likely 40 hours. The on-site requirement means predictable daily hours at the specified office location.

📝 Enhancement Note: The description of various office locations and their unique features (speakeasy, proximity to attractions, ocean view, wellness events) suggests a company that invests in creating an engaging and unique physical work environment, which can foster collaboration and team cohesion essential for operational efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio by HR or a hiring manager to assess basic qualifications and creative fit.

• Portfolio Review & Skills Assessment: A deeper dive into the candidate's portfolio, focusing on relevant digital and paid social design examples. This may involve a practical design exercise or a discussion about specific portfolio pieces and their strategic impact.

• Team/Pod Interview: Meeting with potential pod members (Account Strategists, Copywriters, Creative Lead) to assess collaboration style, communication skills, and cultural fit within the team.

• Final Interview: Potentially with a senior creative leader or department head to discuss career aspirations, strategic thinking, and overall alignment with the company's mission.

Portfolio Review Tips:

• Curate for Relevance: Prioritize work that demonstrates expertise in paid social, digital advertising, and performance-driven creative. Include examples that show variations for A/B testing.

• Highlight Process & Strategy: For each piece or project, briefly explain the client's objective, your design process, the rationale behind your creative choices, and any measurable results achieved.

• Showcase Versatility: Include examples of different ad formats (static, motion graphics if applicable) and platform optimizations.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A digital portfolio (website, Behance, etc.) is standard.

• Quantify Impact: Where possible, use metrics (e.g., improved CTR, conversion lift) to demonstrate the effectiveness of your designs.

Challenge Preparation:

• Be prepared for a design challenge that mimics real-world tasks, such as creating ad variations for a specific client brief or optimizing existing creative for a new platform.

• Practice articulating your design decisions and how they align with campaign objectives and performance goals.

• Be ready to discuss your workflow, how you manage multiple projects, and how you incorporate feedback.

📝 Enhancement Note: For operations-focused roles like this, the portfolio review is critical. Candidates should emphasize not just the visual appeal but the strategic thinking, process, and measurable impact behind their designs. This demonstrates an understanding of how creative contributes to GTM success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for image editing, manipulation, and creating static ad assets.
  • Illustrator: Crucial for vector graphics, logos, and layout design.
  • After Effects: Preferred for creating motion graphics, animated ads, and video elements.
  • Premiere: Preferred for video editing and final assembly of motion graphics.

• Project Management Tools: Likely utilized for task tracking, deadline management, and team collaboration (e.g., Asana, Trello, Monday.com, or internal tools).

• Asset Management Systems: For organizing and storing client assets and design libraries.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the designer's core function, but familiarity with how creative assets are deployed through advertising platforms is beneficial.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a given. The emphasis on performance marketing and A/B testing implies a need for designers who can work efficiently with iterative design processes and understand the impact of their work on campaign performance metrics within advertising platforms.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on creating designs that not only look good but also achieve measurable results and drive client success.

• Collaboration: Emphasis on working effectively within cross-functional teams (pods) to achieve shared goals.

• Innovation & Trend Awareness: Proactively seeking out new design trends, platform updates, and creative approaches to keep campaigns fresh and effective.

• Efficiency & Organization: Managing a high volume of work for numerous clients requires strong organizational skills and efficient workflow practices.

• Client-Centricity: Understanding and translating client objectives into compelling visual narratives that resonate with target audiences.

Collaboration Style:

• Pod-Based Teamwork: Working closely within small, cross-functional teams dedicated to specific client accounts, fostering strong communication and rapid iteration.

• Feedback Integration: Openness to receiving and incorporating feedback from Account Strategists, clients, and creative leads to refine designs.

• Proactive Communication: Encouraging asking clarifying questions and sharing insights or new ideas to improve creative output and campaign performance.

• Shared Ownership: A collective responsibility for client success, where design is seen as a critical component of the overall GTM strategy.

📝 Enhancement Note: The company's culture appears to be geared towards a results-oriented, fast-paced agency environment. The values of performance, collaboration, and client success are paramount, reflecting a typical GTM operations ethos where all roles contribute to driving business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: Managing design for 75+ client accounts means constant prioritization and efficient workflow management to meet deadlines without sacrificing quality.

• Balancing Creative Innovation with Performance: The challenge lies in creating visually appealing and innovative designs that also adhere strictly to performance marketing objectives and A/B testing strategies.

• Platform Specificity: Adapting designs across numerous platforms (Meta, TikTok, Google) with their unique specs, best practices, and audience nuances requires constant learning and meticulous execution.

• Incorporating Feedback: Effectively integrating client and team feedback while maintaining design integrity and strategic alignment can be challenging.

Learning & Development Opportunities:

• Advanced Design Software: Opportunities to deepen skills in After Effects and Premiere for motion graphics, further enhancing creative capabilities.

• Performance Marketing Insights: Gaining a deeper understanding of paid social strategies, A/B testing methodologies, and how creative directly impacts conversion rates and ROI.

• Client Presentation Skills: Developing the ability to present design concepts effectively and articulate the strategic rationale behind creative decisions.

• Industry Trends: Continuous learning about emerging design trends, social media platform updates, and advertising best practices through internal training and industry resources.

📝 Enhancement Note: The challenges are directly related to the operational demands of a high-volume, performance-driven agency. Addressing these challenges requires strong process management and adaptability, key traits for operations professionals. The growth opportunities focus on both technical design skills and strategic operational understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a series of ad variations for an A/B test on Facebook. What factors do you consider?" (Assesses understanding of performance marketing, iterative design, and platform specifics.)

• "Walk me through a paid social campaign you designed where the creative significantly impacted performance. What was the objective, your approach, and the outcome?" (Evaluates ability to connect design to results and articulate impact.)

Company & Culture Questions:

• "What interests you about Drive Social Media and this specific role within a performance marketing agency?" (Assesses research and alignment with company mission.)

• "How do you approach collaboration within a cross-functional team, especially when working on multiple client projects simultaneously?" (Explores teamwork and adaptability in an operations context.)

Portfolio Presentation Strategy:

• Structure: Begin with your strongest, most relevant work (paid social, performance creative). For each piece, clearly state the client's goal, your role, the creative solution, and the results achieved.

• Focus on Impact: Emphasize how your designs drove performance metrics (e.g., increased CTR, higher conversion rates, better engagement). Quantify achievements whenever possible.

• Demonstrate Process: Explain your design thinking, how you approached A/B testing, and how you incorporated feedback. Show versatility across different platforms.

• Conciseness: Be prepared to present your portfolio efficiently, highlighting key aspects without getting bogged down in minor details.

📝 Enhancement Note: Interview preparation should focus on showcasing an understanding of how design directly contributes to client success and revenue generation within a performance marketing context. Demonstrating an organized, data-informed, and collaborative approach is as important as showcasing design talent.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on ats.rippling.com.

• Portfolio Customization: Tailor your portfolio to prominently feature your most impactful digital advertising and paid social creative work. Highlight examples of A/B testing variations and designs optimized for specific platforms like Meta, Google, or TikTok.

• Resume Optimization: Ensure your resume clearly articulates your experience in agency or performance marketing environments. Use keywords such as "paid social design," "conversion-focused creative," "performance marketing," "Adobe Creative Suite," and "A/B testing" to align with the job description and pass ATS screening.

• Interview Preparation: Practice presenting your portfolio, focusing on the strategic rationale behind your designs and quantifiable results. Prepare to discuss your workflow for managing high-volume projects and collaborating within a team pod structure.

• Company Research: Familiarize yourself with Drive Social Media's client work, awards, and company culture. Understand their focus on rapid growth and performance-driven marketing to articulate your alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.