Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: DiamondBack Covers

Location: Philipsburg, PA (with an option for Harrisburg, PA)

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-06-04

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute visually compelling marketing materials across various digital and print channels to enhance brand identity and drive engagement.

• Collaborate with internal teams and external partners to deliver innovative design solutions for campaigns, product launches, and brand initiatives.

• Mentor junior designers, ensuring brand consistency and fostering professional growth within the creative team.

• Stay abreast of emerging design trends, tools, and technologies to maintain a competitive and fresh brand aesthetic.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities, especially mentoring junior designers and driving brand identity across multiple platforms, suggest a role with significant creative ownership and potential for leadership within the marketing operations function. The emphasis on "translating brand values into compelling visual experiences" and "conceptualize and execute innovative design solutions" points to a strategic contribution beyond mere execution.

📈 Primary Responsibilities

• Design and produce a wide range of marketing collateral, including digital advertisements, social media graphics, website visuals, email marketing campaigns, product packaging, and print materials.

• Act as a collaborative creative partner with internal cross-functional teams (marketing, product, sales) and external vendors or agencies to ensure cohesive brand messaging.

• Provide guidance, mentorship, and constructive feedback to junior designers, fostering their development while upholding DiamondBack Covers' brand voice and design standards.

• Contribute to photo and video production efforts, offering creative direction or hands-on assistance as needed to support campaign visuals.

• Champion and consistently evolve the DiamondBack Covers Brand Style Guide, ensuring its application and adherence across all communication channels for maximum brand consistency.

• Conceptualize and bring to life innovative design strategies for new product introductions, promotional campaigns, and other strategic brand initiatives.

• Research and integrate contemporary design trends, emerging tools, and new technologies to ensure the brand remains visually modern and competitive.

• Effectively manage a portfolio of multiple concurrent design projects, prioritizing tasks to meet strict deadlines while maintaining high-quality output.

• Actively participate in team design critiques, offering and receiving constructive feedback to elevate the overall quality of creative work.

📝 Enhancement Note: The responsibility of "continuously promote and evolve the DiamondBack Covers Brand Style Guide" indicates a need for understanding brand architecture and governance within a marketing operations context. The mention of "managing multiple projects simultaneously, prioritizing tasks to meet deadlines" highlights a requirement for robust project management skills, typical in operations roles.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Arts, or a closely related field, or equivalent practical experience demonstrating mastery of design principles. Experience:

• Minimum of 3 years of professional experience in graphic design, with a proven track record of successful project execution and creative problem-solving. Required Skills:

• Adobe Creative Suite Proficiency: Expert-level command of Adobe Photoshop, Illustrator, and InDesign is essential for creating and manipulating design assets.

• Digital Design Expertise: Demonstrated experience in designing for digital platforms, including web banners, social media content, email templates, and website graphics.

• Brand Identity Development: Strong understanding and practical application of brand guidelines, ensuring visual consistency across all creative outputs.

• Print & Production Knowledge: Familiarity with various printing processes, color management, and pre-press requirements for effective print collateral design.

• Project Management: Proven ability to manage multiple design projects concurrently, prioritize tasks, and meet deadlines in a fast-paced environment.

• Visual Communication: Excellent ability to translate complex ideas and brand messages into clear, compelling visual narratives.

Preferred Skills:

• Photography & Videography: Basic knowledge or experience in photography and video production, including shooting and editing, is a significant advantage.

• Art Direction: Experience or aptitude for art direction, guiding visual elements for shoots or broader campaign aesthetics.

• Web Design & Usability: Understanding of web design principles and user experience (UX) to create effective and engaging digital interfaces.

• Outdoor Lifestyle Market Understanding: Familiarity with or passion for the outdoor lifestyle sector and its visual language to better connect with the target audience.

📝 Enhancement Note: The requirement for "3+ years of experience" alongside a Bachelor's degree strongly indicates a mid-level position. The emphasis on "range of design styles, projects, and successes" in the portfolio requirement suggests a need for versatility. The "knowledge and experience with various printing and fulfillment methods" points towards an operations-minded approach to design, ensuring practical execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Versatility: Showcase a diverse range of design projects across multiple mediums, including digital ads, social media graphics, website elements, packaging, and print collateral.

• Brand Consistency Examples: Include case studies or examples that illustrate how you've maintained or evolved brand identity and style guides across different campaigns or platforms.

• Problem/Solution Focus: Present projects that clearly articulate the design challenge, your creative process, the implemented solution, and the resulting impact or success metrics.

• Technical Proficiency Showcase: Ensure your portfolio highlights your command of essential design software, particularly Adobe Creative Suite, and any other relevant tools used.

Process Documentation:

• Workflow Design & Optimization: Candidates may be asked to describe their process for managing design projects from brief to final delivery, including feedback loops and revisions.

• Collaboration & Feedback Integration: Be prepared to discuss how you incorporate feedback from stakeholders and collaborate effectively within a team environment to refine designs.

• Brand Guideline Application: Showcase examples of how you've applied or contributed to brand guidelines, demonstrating an understanding of design governance.

📝 Enhancement Note: While not explicitly stated as a "portfolio requirement," the detailed responsibilities and qualifications imply the need for a strong portfolio that demonstrates not just creative output but also process, collaboration, and adherence to brand standards, crucial for operational effectiveness in a creative role.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a mid-level Graphic Designer (2-5 years experience) in Pennsylvania, a competitive salary range is estimated to be between $55,000 - $75,000 annually. This estimate considers factors such as the specific responsibilities, the company's industry (automotive accessories), and the cost of living in the Philipsburg/Harrisburg area. Benefits:

• Comprehensive Health & Wellness:

  • Medical, Dental, and Vision Insurance for holistic coverage.
  • Life Insurance and Short-Term Disability Coverage for financial security.

• Employee Ownership & Financial Growth:

  • Profit-Sharing opportunities and participation in the Employee Stock Ownership Plan (ESOP), fostering a sense of ownership and shared success.
  • Competitive 401(k) plan with company matching to support long-term financial planning.

• Professional Development:

  • Up to $5,250 in annual tuition reimbursement for continuous learning and skill enhancement.

• Employee Perks:

  • Exclusive Employee Cover Program for personal vehicle accessories.
  • Generous employee pricing and 'Friends & Family' discounts on DiamondBack products.

• Office Amenities:

  • Fully stocked office with complimentary healthy snacks to fuel productivity.

• Community Engagement:

  • 3 paid 'Days of Service' for volunteering and up to $2,000 in annual employee-directed community giving, supporting corporate social responsibility. Working Hours:

• Standard full-time work schedule, typically around 40 hours per week. While the role is on-site, the company culture may offer some flexibility in daily scheduling, subject to team and project needs.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for this role and experience level in the specified region. Actual compensation may vary based on individual qualifications, interview performance, and company-specific compensation structures. The benefits package is extensive and highlights a strong commitment to employee well-being, financial security, and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Accessories, specifically truck bed covers. This industry often appeals to individuals with an appreciation for ruggedness, utility, and outdoor activities.

Company Size: The job listing does not specify company size, but the presence of multiple office locations, an ESOP, and a structured benefits package suggests a mid-sized to large organization with established operations.

Founded: Information not provided in the raw data.

Team Structure:

• The Graphic Designer will report to the Creative Director, indicating a structured creative department.

• The role involves collaboration with "internal cross-functional business partners," implying interaction with Marketing, potentially Product Development, and Sales teams.

• Mentoring junior designers suggests a team hierarchy where senior members contribute to the development of less experienced staff. Methodology:

• Brand-Centric Design: The core methodology revolves around translating brand values into compelling visual experiences and ensuring brand consistency through style guides.

• Collaborative Creativity: The culture encourages working as a "creative partner" and participating in brainstorming sessions and team design reviews.

• Data-Informed Aesthetics: While not explicitly stated, the mention of "campaigns that drive brand awareness, engagement, and conversion" suggests that design decisions are ultimately aimed at achieving measurable business outcomes, implying a data-informed approach to creative strategy.

Company Website: https://www.diamondbackcovers.com/

📝 Enhancement Note: The "About You" section highlights a passion for creativity, innovation, outdoor lifestyle, and collaboration, which are key indicators of the company's desired culture for its creative professionals. The focus on "elevating the visual identity" and "resonating with our audience" points to a marketing-driven organization that values strong visual branding.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned at a mid-level. It requires independent execution of design tasks, project management capabilities, and the ability to mentor junior team members. The role is crucial for operationalizing the brand's visual strategy across all touchpoints.

Reporting Structure: The role reports directly to the Creative Director, providing a clear line of communication and guidance. This structure allows for direct feedback on creative output and alignment with broader marketing objectives.

Operations Impact: The Graphic Designer's work directly impacts brand perception, marketing campaign effectiveness, customer engagement, and ultimately, sales conversions. By creating compelling visuals, they contribute to brand recognition, customer acquisition, and loyalty, which are key operational metrics for a consumer goods company.

Growth Opportunities:

• Creative Leadership: With demonstrated success and leadership in mentoring, there's potential to grow into a Senior Graphic Designer or Art Director role, taking on more strategic creative direction.

• Skill Specialization: Opportunities to deepen expertise in specific areas like web design, motion graphics, or packaging design, based on project needs and personal development interests.

• Cross-Functional Exposure: The collaborative nature of the role provides exposure to other marketing functions, potentially opening doors to roles with broader marketing operations responsibilities or management.

• Industry Expertise Development: Continuous learning through tuition reimbursement and staying updated on design trends allows for growth within the specialized automotive accessories market.

📝 Enhancement Note: The inclusion of "mentoring and provide guidance to junior designers" suggests a potential pathway towards a lead or supervisory role within the design team, indicating a clear growth trajectory beyond individual contributor status.

🌐 Work Environment

Office Type: The role is explicitly on-site, with options available in both Philipsburg, PA, and Harrisburg, PA. This indicates a preference for in-person collaboration and team synergy.

Office Location(s):

• Philipsburg, PA

• Harrisburg, PA

These locations suggest a company with a physical presence and operational facilities in Pennsylvania.

Workspace Context:

• Collaborative Environment: The job description emphasizes working closely with marketing teams and participating in brainstorming sessions, suggesting an open and interactive workspace designed to foster creativity and teamwork.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and likely other relevant creative tools and hardware within the office.

• Team Interaction: Opportunities for regular interaction with fellow designers, marketing professionals, and potentially other departments, facilitating knowledge sharing and cross-functional understanding.

Work Schedule: A standard 40-hour work week is typical for a full-time position. While on-site, the company's culture may allow for some flexibility in daily start/end times, provided project demands and team collaboration needs are met.

📝 Enhancement Note: The mention of a "fully stocked office featuring free healthy snacks daily" and a preference for on-site work points to a company culture that invests in employee comfort and team cohesion, which can be beneficial for operational efficiency and morale in a creative team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or recruiter screening to assess basic qualifications, cultural fit, and interest in DiamondBack Covers.

• Portfolio Review & Creative Assessment: Candidates will be expected to present their portfolio, discussing specific projects, design rationale, and how they've met objectives. This may include a technical assessment of their design software skills.

• Team & Stakeholder Interviews: Interviews with the Creative Director and potentially key marketing team members to evaluate collaboration skills, communication style, and alignment with team dynamics.

• Final Interview: Potentially with a higher-level manager or executive to discuss overall fit, career aspirations, and role expectations.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase versatility across digital, print, and branding.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your creative process, the solution, and the measurable impact (e.g., increased engagement, conversion rates, brand recognition).

• Highlight Brand Consistency: Include examples where you've successfully applied or developed brand guidelines, demonstrating your understanding of brand governance.

• Showcase Technical Skills: Be ready to speak to your proficiency in Adobe Creative Suite and any other tools used. If you have video or photography experience, include relevant examples.

• Tailor to DiamondBack: Research DiamondBack Covers' existing branding and marketing. Be prepared to discuss how your skills and style align with their aesthetic and target audience.

Challenge Preparation:

• Candidates may be given a small design challenge as part of the interview process, such as creating a social media graphic for a new product or reimagining a piece of existing collateral.

• Focus on demonstrating your understanding of the brand, your creative process, and your ability to deliver within a set timeframe. If a challenge is given, prioritize clear communication of your design decisions.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing a range of design styles, projects, and successes" and "demonstrated creative expertise in a broad array of areas" means the portfolio is a critical component. Candidates should prepare to articulate the "why" behind their design choices, not just the "what."

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Photoshop, Illustrator, and InDesign for all aspects of design creation and manipulation.

• Other Design Software: Familiarity with emerging or complementary design tools may be beneficial.

Analytics & Reporting:

• While not a primary function, understanding how design impacts engagement metrics (e.g., click-through rates on digital ads, social media engagement) is valuable. Experience with basic analytics tools like Google Analytics or social media platform analytics might be a plus for understanding campaign performance. CRM & Automation:

• Not directly related to the core graphic design function, but understanding how marketing automation platforms (e.g., for email campaigns) utilize design assets could be beneficial.

📝 Enhancement Note: The core technical requirement is deep proficiency in the Adobe Creative Suite. While other tools are not explicitly mentioned, a modern designer should be adaptable and willing to learn any new software that supports the marketing and creative operations workflow.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce engaging and innovative designs that push brand boundaries.

• Collaboration & Partnership: Working effectively as a team member and "creative partner" with internal and external stakeholders.

• Brand Stewardship: Commitment to maintaining and evolving a consistent and compelling brand identity across all platforms.

• Continuous Improvement: Staying updated with design trends and technologies to ensure the brand remains fresh and competitive.

• Passion for the Outdoors: A genuine interest in the lifestyle and values associated with the outdoor and automotive accessory market.

Collaboration Style:

• Cross-functional Integration: The role necessitates close collaboration with marketing teams to align visual content with campaign objectives and product launches.

• Mentorship & Development: A culture that supports the growth of junior designers through guidance and constructive feedback.

• Open Communication: Active participation in brainstorming sessions and design reviews, encouraging an environment where ideas are shared freely and constructively.

📝 Enhancement Note: The company's emphasis on "translating brand values into compelling visual experiences" and "fostering opportunities for individual development" indicates a culture that values both strategic brand building and employee growth, with a strong emphasis on teamwork and shared creative vision.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Standards: Effectively translating personal creative flair while adhering strictly to established brand guidelines and marketing objectives.

• Managing Multiple Project Demands: Juggling numerous design projects with competing deadlines and priorities in a fast-paced environment.

• Adapting to Evolving Trends: Staying current with rapidly changing design trends, digital platforms, and creative technologies to keep the brand relevant.

• Cross-Departmental Communication: Effectively communicating design concepts and rationale to non-design stakeholders to ensure buy-in and alignment.

Learning & Development Opportunities:

• Advanced Design Software Training: Potential for company-sponsored training on new features or advanced techniques within the Adobe Creative Suite or other relevant design software.

• Industry Conferences & Workshops: Opportunities to attend design conferences or workshops to gain insights into the latest trends and network with peers.

• Mentorship from Creative Director: Direct guidance and feedback from a senior creative leader can significantly accelerate professional development.

• Tuition Reimbursement: The company offers up to $5,250 annually for tuition reimbursement, supporting formal education in design or related fields.

📝 Enhancement Note: The challenge of "managing multiple project demands" is a core operational aspect of this role, requiring strong organizational and time-management skills. The growth opportunities are well-defined, particularly through the tuition reimbursement program and direct mentorship.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design brief from concept to final asset, particularly when managing multiple projects." (Focus on workflow, communication, and time management.)

• "How do you ensure brand consistency across different marketing channels, and how would you contribute to evolving the DiamondBack Covers Brand Style Guide?" (Highlight your understanding of brand governance and strategic design.)

• "Walk us through a project in your portfolio where you faced a significant creative challenge and how you overcame it. What was the outcome?" (Prepare a detailed case study emphasizing problem-solving and impact.) Company & Culture Questions:

• "What excites you about DiamondBack Covers and our product line, and how do you see your design skills contributing to our brand's outdoor lifestyle image?" (Demonstrate research and genuine interest.)

• "How do you approach mentoring junior designers, and what is your philosophy on fostering a collaborative creative environment?" (Showcase leadership potential and teamwork.)

• "How do you measure the success of your design work, beyond aesthetic appeal? What metrics are important to you?" (Connect design to business objectives and ROI.) Portfolio Presentation Strategy:

• Narrative Structure: For each project, clearly outline the objective, your role, the problem, your solution (detailing your design choices), and the measurable results.

• Visual Clarity: Ensure your presentation is visually clean, on-brand (or demonstrates your ability to adapt to a brand), and easy to follow.

• Highlight Versatility: Showcase a range of projects to prove your adaptability across different mediums and styles.

• Engage and Interact: Be prepared to answer questions about your process, tools, and design rationale. Treat it as a conversation rather than a monologue.

📝 Enhancement Note: Candidates should prepare to discuss not just their creative output but also their operational approach to design: project management, stakeholder communication, and adherence to brand standards. The "About You" section's mention of "leadership skills to mentor others" means interviewers will likely probe for management and team-building capabilities.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Breezy HR.

• Curate Your Portfolio: Select 5-7 of your most impactful and relevant design projects. Ensure they demonstrate breadth (digital, print, branding) and depth (problem-solving, execution, impact). Tailor your selection to align with DiamondBack Covers' brand aesthetic and target audience.

• Optimize Your Resume: Highlight your 3+ years of experience, proficiency in Adobe Creative Suite, and any experience with art direction, photography, or the outdoor lifestyle market. Quantify achievements where possible (e.g., "Increased social media engagement by X% through graphic design").

• Prepare Your Portfolio Presentation: Practice walking through your portfolio, articulating your design process, rationale, and the impact of your work. Be ready to discuss your experience mentoring junior designers and your understanding of brand guidelines.

• Research DiamondBack Covers: Familiarize yourself with their products, website, social media presence, and existing marketing campaigns. Understand their brand voice and target customers to better articulate your fit and contributions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.