Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: DiamondBack Covers

Location: Harrisburg, PA

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: June 4, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation and execution of compelling visual assets across all marketing channels to enhance brand identity and drive customer engagement.

• Serve as a key creative partner, collaborating with internal teams and external stakeholders to bring brand initiatives to life through innovative design solutions.

• Lead and mentor junior designers, fostering a culture of creativity, skill development, and consistent brand execution.

• Contribute to the strategic evolution of the DiamondBack Covers Brand Style Guide, ensuring visual consistency and brand integrity across all touchpoints.

📝 Enhancement Note: While the raw job description focuses on graphic design, this role intersects significantly with Marketing Operations by requiring the creation of assets for digital campaigns, social media, email, and web. The emphasis on brand consistency and collaboration with marketing teams positions this as a crucial role within the broader Go-To-Market (GTM) operations. The leadership component suggests a potential for growth into a senior or lead designer role, impacting operational workflows and team development.

📈 Primary Responsibilities

• Design and develop a wide range of marketing materials, including digital advertisements, social media graphics, website visuals, email marketing campaigns, product packaging, and print collateral.

• Collaborate closely with internal cross-functional business partners (Marketing, Product Development, Sales) and external vendors/agencies to ensure design solutions align with strategic objectives and brand standards.

• Mentor and provide guidance to junior designers, fostering skill development and ensuring adherence to the DiamondBack Covers Brand Style Guide.

• Assist in the planning and execution of photo and video shoots, providing creative direction and ensuring visual assets meet brand requirements.

• Continuously promote, update, and evolve the DiamondBack Covers Brand Style Guide to maintain brand consistency and visual freshness across all communication channels.

• Conceptualize and execute innovative design solutions for new product launches, promotional campaigns, and other strategic brand initiatives, driving brand awareness, engagement, and conversion.

• Stay current with emerging design trends, tools, and technologies to ensure the brand remains visually competitive and innovative.

• Manage multiple design projects simultaneously, effectively prioritizing tasks, managing timelines, and delivering high-quality results within deadlines.

• Provide constructive feedback during team design reviews and actively participate in brainstorming sessions to foster a collaborative and innovative design process.

📝 Enhancement Note: The responsibilities highlight a blend of tactical design execution and strategic brand stewardship. The mentorship aspect implies a need for leadership skills beyond pure design, influencing team workflows and quality standards. The requirement to manage multiple projects and deadlines points to strong project management capabilities, essential for operational efficiency within the marketing department.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Arts, or a related field, or equivalent practical experience.

Experience: 3+ years of professional experience in graphic design, with a strong portfolio showcasing a diverse range of design styles, successful projects, and quantifiable achievements in digital and print mediums.

Required Skills:

• Proficiency in Adobe Creative Suite: Photoshop, Illustrator, and InDesign are essential for creating and manipulating visual assets.

• Strong design sense and a comprehensive portfolio demonstrating expertise in multi-channel campaigns, print and digital advertising, signage, packaging, and web design/usability.

• Demonstrated ability to conceptualize and execute innovative design solutions that align with brand strategy and marketing objectives.

• Exceptional attention to detail and a proven track record of excellent follow-through on projects.

• Strong project management skills, with the ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines consistently.

• Excellent communication and collaboration skills, with the ability to thrive in a team-oriented environment and effectively present design concepts to stakeholders. Preferred Skills:

• Knowledge and experience with various printing and fulfillment methods, ensuring designs are optimized for production.

• Knowledge and experience with photography and video production, including art direction.

• Familiarity with web design principles and User Experience (UX) best practices.

• Passion for the outdoor lifestyle and an understanding of DiamondBack Covers' target audience.

📝 Enhancement Note: The "3+ years of experience" combined with "Bachelor's degree or equivalent experience" suggests a mid-level role, requiring a solid foundation in design principles and practical application. The emphasis on a "strong portfolio" is critical for operations roles, as it serves as a tangible demonstration of problem-solving abilities, process execution, and impact on business objectives. The mention of "web design and usability" and "photography and video" hints at a broad scope of work, requiring adaptability and a willingness to learn new operational workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Impact: Showcase case studies that clearly articulate the design problem, the creative solution, and the measurable results (e.g., increased engagement, conversion rates, brand recall).

• Process Documentation: Include examples of your design process, from initial concept and research to final execution, highlighting how you iterate and incorporate feedback.

• Tool Proficiency: Evidence of proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and any other relevant design tools used in your projects.

• Brand Consistency: Examples that illustrate your ability to maintain and evolve a brand's visual identity across various platforms and campaign types.

• Project Management: Showcase projects managed from start to finish, demonstrating your ability to handle timelines, prioritize tasks, and deliver within constraints.

Process Documentation:

• Workflow Design: Illustrate how you approach a new design project, including research, mood boarding, sketching, and digital rendering stages.

• Collaboration & Feedback Integration: Provide examples of how you have incorporated feedback from stakeholders and team members to refine designs.

• Production Readiness: Demonstrate understanding of how designs translate to final production, whether for print or digital, including file preparation and understanding of different manufacturing or publishing processes.

📝 Enhancement Note: For a creative role like Graphic Designer, the "portfolio" is the primary "process and systems" demonstration. It needs to go beyond just showcasing pretty pictures and instead highlight the designer's understanding of operational processes, problem-solving methodologies, and the impact of their work on business goals. This section guides candidates on how to present their work to showcase these operational capabilities.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with 3+ years of experience in the Harrisburg, PA area, the estimated salary range is $60,000 - $80,000 annually.

Benefits:

• Comprehensive Health & Wellness: Medical, dental, and vision insurance plans to ensure your well-being.

• Financial Security: Life insurance and short-term disability coverage for peace of mind.

• Employee Ownership & Profit Sharing: Participate in the company's success through an Employee Stock Ownership Plan (ESOP) and annual profit-sharing.

• Retirement Planning: Competitive 401(k) matching program to support long-term financial goals.

• Professional Development: Up to $5,250 in annual tuition reimbursement for continuous learning and skill enhancement.

• Employee Perks:

  • Employee Cover Program for DiamondBack products.
  • Exclusive employee pricing and 'Friends & Family' discounts.
  • Fully stocked office with free healthy snacks for daily energy.

• Community Engagement: 3 paid 'Days of Service' for volunteering and up to $2,000 in employee-directed community giving annually.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week to manage project timelines and collaborate effectively with the team.

📝 Enhancement Note: The salary range is estimated based on standard compensation data for similar roles in the specified region and experience level. The "40 hours per week" is a standard assumption for full-time roles, but the "collaboration" aspect implies that flexibility might be needed around team meetings and project deadlines. The extensive benefits package underscores the company's investment in employee well-being and long-term commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Accessories, specifically truck bed covers, with a strong connection to the outdoor and lifestyle market.

Company Size: DiamondBack Covers is likely a growing company, indicated by the need to expand design efforts and the provision of comprehensive benefits like an ESOP, suggesting a commitment to employee growth and long-term retention. The presence of multiple offices (Harrisburg and Philipsburg, PA) also points to a growing operational footprint.

Founded: While the founding date isn't specified, the company's focus on outdoor lifestyles and its comprehensive benefits package suggest a mature, established brand that values its employees and culture.

Team Structure:

• The Graphic Designer reports to the Creative Director, indicating a structured creative department.

• This role involves close collaboration with internal cross-functional business partners, likely including marketing, product development, and sales teams, highlighting a matrixed or integrated operational structure.

• The mentorship responsibility suggests a team hierarchy where senior members guide junior talent, fostering internal development and knowledge transfer. Methodology:

• Brand-Centric Approach: A strong emphasis on the Brand Style Guide indicates a commitment to maintaining visual integrity and consistency across all operational outputs.

• Data-Informed Creativity: While not explicitly stated, the need to drive "brand awareness, engagement, and conversion" suggests that design decisions are likely informed by marketing performance data and analytics.

• Collaborative Execution: The requirement to "collaborate effectively" and "provide constructive feedback" points to a team-oriented operational approach where collective input drives better outcomes.

Company Website: https://diamondbackcovers.com/

📝 Enhancement Note: Understanding DiamondBack Covers' industry is crucial. The "outdoor lifestyle" theme implies a target audience that values durability, adventure, and quality. The company's structure with multiple locations and an ESOP suggests a culture that supports growth, employee ownership, and potentially a more hands-on, innovative operational environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires independent execution of design tasks, a solid understanding of design principles and software, and the ability to manage multiple projects. The added responsibility of mentoring junior designers indicates a step towards leadership, offering a pathway for career advancement.

Reporting Structure: The Graphic Designer reports directly to the Creative Director. This provides a clear line of communication for creative direction, feedback, and career development discussions. Collaboration with other departments implies interaction with various operational stakeholders.

Operations Impact: The Graphic Designer plays a vital role in shaping the visual representation of DiamondBack Covers. Their work directly impacts brand perception, marketing campaign effectiveness, customer engagement, and ultimately, sales conversions. By creating compelling visuals, they enable the marketing team to execute GTM strategies more effectively.

Growth Opportunities:

• Senior Graphic Designer/Art Director: With demonstrated success and leadership in mentoring, the natural progression would be to a Senior Graphic Designer or Art Director role, taking on more strategic creative direction and project oversight.

• Specialization: Opportunities to deepen expertise in specific areas like packaging design, web UI/UX design, or motion graphics, depending on company needs and personal interest.

• Team Lead: Potential to lead the design team or specific creative projects, managing workflows and resource allocation, which is a key step in operational management.

• Cross-Functional Moves: Experience in marketing operations and GTM initiatives can open doors to roles in broader marketing management or project management within the company.

📝 Enhancement Note: This analysis focuses on how a Graphic Designer role fits into a broader operational career path. The mentorship aspect is key to identifying leadership potential, and the impact on GTM strategies highlights the role's contribution to business operations beyond just aesthetics.

🌐 Work Environment

Office Type: The position is available at physical offices in Harrisburg, PA, or Philipsburg, PA. This suggests a traditional office environment focused on in-person collaboration.

Office Location(s): Harrisburg, Pennsylvania and Philipsburg, Pennsylvania. Candidates are encouraged to apply to the location closest to them.

Workspace Context:

• Collaborative Hub: The emphasis on collaboration with internal teams and mentoring junior designers indicates an environment where teamwork and idea-sharing are valued. This likely translates to open-plan office spaces or dedicated team areas conducive to cross-functional interaction.

• Creative Resources: As a design role, expect access to standard design software, hardware, and potentially a library of brand assets or stock imagery.

• Team Interaction: Opportunities for daily interaction with fellow designers, marketing professionals, and potentially other departments, fostering a dynamic and engaged work atmosphere.

Work Schedule: The standard working hours are approximately 40 per week. While on-site, the environment likely supports focused creative work periods interspersed with collaborative sessions and team meetings, balancing individual productivity with team synergy.

📝 Enhancement Note: The "on-site" requirement is a critical operational detail. This environment is designed to foster direct communication and spontaneous collaboration, which can be highly beneficial for creative processes and team cohesion within marketing operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit. Ensure your portfolio clearly showcases your design process and impact.

• Creative Challenge/Portfolio Review: Prepare to discuss your portfolio in detail, walking through specific projects. You may be asked to complete a design challenge that simulates real-world tasks, assessing your problem-solving skills, creativity, and adherence to brand guidelines.

• Team/Manager Interviews: Interviews with the Creative Director and potentially other members of the marketing or creative team to evaluate your technical skills, collaboration style, and cultural fit.

• Final Round: Potentially an interview with higher leadership to discuss your strategic thinking and long-term potential within the company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize those that demonstrate your ability to work with established brands, handle multi-channel campaigns, and solve specific marketing objectives.

• Tell a Story: For each project, clearly outline the brief, your role, the challenges, your process, the solutions, and the measurable results (e.g., engagement rates, conversion improvements). Use visuals effectively to support your narrative.

• Showcase Process: Include sketches, wireframes, or early concepts to illustrate your thought process and how you iterate based on feedback and strategic goals.

• Highlight Brand Consistency: If possible, include examples that show how you've applied brand guidelines across different mediums or evolved a brand's look and feel.

• Tailor to DiamondBack: Research DiamondBack Covers' existing branding and target audience. Highlight projects that align with their aesthetic and industry.

Challenge Preparation:

• Understand the Brand: Thoroughly research DiamondBack Covers, their products, target audience, and existing marketing materials.

• Practice Design Thinking: Be prepared to articulate your design decisions and justify them based on strategy, audience, and brand objectives.

• Time Management: If given a design challenge, manage your time effectively to deliver a polished concept within the allotted period.

• Presentation Skills: Practice presenting your work clearly and concisely, as you will need to communicate your ideas effectively to the hiring team.

📝 Enhancement Note: This section provides actionable advice for candidates applying for a creative role within an operational context. The emphasis on portfolio content, process demonstration, and strategic thinking is crucial for showcasing not just design talent but also operational capability and business acumen.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for image editing, manipulation, and digital asset creation.
  • Illustrator: Crucial for vector graphics, logos, icons, and complex illustrations.
  • InDesign: Key for page layout, print collateral, and interactive documents.

• Design Software: Proficiency in other relevant design software may be beneficial depending on specific project needs.

Analytics & Reporting:

• While not a primary tool for the designer, an understanding of how design impacts analytics is beneficial. Familiarity with how visual assets perform on platforms like Google Analytics, social media insights, or email marketing platforms would be an advantage. CRM & Automation:

• Not directly used by the designer, but understanding how designs are implemented within CRM-integrated marketing automation platforms (e.g., email builders) can enhance collaboration with marketing operations teams.

📝 Enhancement Note: The core tools listed are standard for graphic design. For an operations-focused enhancement, it's important to note how these tools interface with broader marketing operations workflows, such as asset management, campaign deployment, and performance tracking.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging visual content that pushes brand boundaries.

• Brand Integrity: A commitment to upholding and consistently applying the DiamondBack Covers Brand Style Guide across all outputs.

• Collaboration & Teamwork: Valuing input from all team members and working cohesively to achieve shared goals.

• Customer Focus: Designing with the target audience (outdoor enthusiasts, truck owners) in mind, ensuring visuals resonate with their lifestyle and needs.

• Efficiency & Quality: Balancing the need for timely delivery with the commitment to producing high-quality, impactful designs.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, sales, and product teams to ensure design aligns with business objectives and campaign strategies.

• Feedback-Driven Improvement: A culture that encourages constructive critique and iterative design processes to achieve optimal outcomes.

• Mentorship & Knowledge Sharing: Senior designers actively guiding junior team members, fostering a supportive environment for skill development and best practice dissemination.

📝 Enhancement Note: This section translates the company's stated values and the role's responsibilities into operational behaviors and cultural expectations relevant to a creative professional within a business context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating innovative ideas within the established Brand Style Guide and strategic marketing objectives.

• Managing Multiple Project Demands: Prioritizing and delivering high-quality work under tight deadlines across various campaign needs.

• Staying Ahead of Design Trends: Continuously adapting to evolving digital and print design trends while maintaining brand consistency.

• Mentoring Junior Designers: Developing leadership and coaching skills to effectively guide and develop less experienced team members.

Learning & Development Opportunities:

• Skill Enhancement: Access to tuition reimbursement can be used for advanced courses in design software, art direction, photography, or related fields.

• Industry Exposure: Opportunities to attend design conferences or workshops to stay current with industry best practices and emerging technologies.

• Leadership Development: Gaining experience in mentoring and potentially managing projects or junior designers provides a pathway to leadership roles.

• Cross-Departmental Learning: Collaborating with marketing and product teams offers insights into broader business operations and GTM strategies.

📝 Enhancement Note: This section frames potential difficulties in the role as opportunities for growth and learning, aligning with the company's commitment to continuous development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a creative vision with strict brand guidelines. How did you approach it?" (Assesses creativity within operational constraints.)

• "Walk us through your process for creating a social media campaign graphic from brief to final asset." (Evaluates design process and understanding of campaign objectives.)

• "How do you prioritize multiple design projects with competing deadlines?" (Tests project management and operational efficiency.)

• "Describe your experience mentoring junior designers. What is your approach to providing constructive feedback?" (Assesses leadership and team development capabilities.) Company & Culture Questions:

• "What do you know about DiamondBack Covers and our target audience? How would your design approach cater to them?" (Tests research skills and understanding of brand/market.)

• "How do you stay updated on design trends, and how do you incorporate them while maintaining brand consistency?" (Evaluates adaptability and strategic thinking.)

• "Describe a challenging collaboration experience with a non-designer stakeholder. How did you ensure clear communication and alignment?" (Assesses communication and cross-functional collaboration skills.) Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly state the objective, your role, the solution, and the measurable outcome. Quantify results whenever possible (e.g., "increased click-through rate by X%").

• Showcase Process: Be ready to explain your thought process, from initial concept development and research to iterations and final execution. This demonstrates your operational approach to design.

• Highlight Collaboration: Discuss how you worked with team members, stakeholders, or clients, and how feedback influenced your design decisions.

• Demonstrate Tool Proficiency: Be prepared to speak to the tools you used and why they were the right choice for the project.

• Tailor to DiamondBack: Present projects that align with the automotive accessories industry, outdoor lifestyle, and the types of marketing collateral DiamondBack Covers produces.

📝 Enhancement Note: This section provides specific, actionable advice for preparing for interviews, focusing on how to demonstrate operational capabilities, strategic thinking, and cultural fit, in addition to design skills.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Breezy HR.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your proficiency in digital advertising, social media graphics, packaging, and brand consistency. Emphasize case studies that show measurable results from your design work.

• Resume Optimization: Ensure your resume clearly articulates your 3+ years of experience, proficiency in Adobe Creative Suite, and any experience in mentoring or art direction. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and how your work contributes to business objectives. Be ready to discuss your portfolio and any potential design challenges.

• Company Research: Thoroughly research DiamondBack Covers, their products, brand voice, and target audience. Understand their current marketing efforts and identify areas where your design expertise can add value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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