Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Dentsu Creative

Location: Buenos Aires, Argentina

Job Type: Full-time

Category: Creative & Design

Date Posted: June 09, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and create a wide array of graphic assets, including illustrations and iconography, tailored for digital platforms such as websites and brandbooks.

• Develop and adapt visual elements specifically for performance marketing campaigns.

• Prepare digital assets with animation in mind, ensuring smooth transitions and readiness for motion graphics.

• Establish and maintain a cohesive visual identity across all digital campaign ecosystems.

• Collaborate with cross-functional teams to ensure brand consistency and effective visual communication.

📝 Enhancement Note: While the provided description focuses on graphic design tasks, the emphasis on "performance pieces" and "digital campaign ecosystems" suggests a role deeply integrated with marketing operations and GTM strategies. The ideal candidate will understand how design directly impacts campaign effectiveness and user engagement, bridging creative execution with measurable marketing outcomes.

📈 Primary Responsibilities

• Conceptualize and execute visually compelling graphics, illustrations, and icon sets for diverse digital applications, including web interfaces, brand guidelines, and internal/external communications.

• Design and optimize digital assets for performance marketing channels, ensuring creative elements align with campaign objectives and target audience engagement.

• Prepare and package digital design files for animation workflows, ensuring proper formatting and layering for motion graphics artists.

• Develop and manage a comprehensive visual style guide and asset library to ensure consistent application of brand identity across all digital campaigns and platforms.

• Collaborate closely with marketing, creative, and account teams to translate campaign briefs into impactful visual designs that drive engagement and achieve business goals.

• Translate complex concepts into clear, concise, and engaging visual narratives for diverse audiences.

• Maintain a strong understanding of current design trends, digital platform best practices, and emerging visual technologies to inform creative output.

• Ensure all design work adheres to brand standards, accessibility guidelines, and technical specifications for various digital channels.

📝 Enhancement Note: The core responsibilities have been expanded to reflect the strategic nature of graphic design within a marketing context. Emphasis has been placed on performance-oriented design and the integration of visual assets into broader digital campaign ecosystems, aligning with GTM objectives.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related creative field, or equivalent practical experience. Experience:

• 2-5 years of professional experience in graphic design, with a strong portfolio showcasing digital design work. Required Skills:

• Graphic Design Software Proficiency: Expert-level command of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.

• Visual Communication: Proven ability to create clear, compelling, and brand-aligned visual assets across various digital mediums.

• Illustration & Iconography: Demonstrated skill in creating original illustrations and distinctive iconography that enhances brand storytelling.

• Digital Asset Preparation: Expertise in preparing and optimizing design files for web, social media, and digital advertising platforms.

• Performance Design Aptitude: Understanding of design principles that drive user engagement and campaign performance in digital marketing.

• Teamwork & Collaboration: Ability to work effectively within a team environment, receive and provide constructive feedback, and contribute to a collaborative creative process.

• Attention to Detail: Meticulous approach to design, ensuring accuracy, consistency, and high-quality output.

• Problem-Solving: Capacity to identify design challenges and develop creative, effective solutions.

Preferred Skills:

• Motion Graphics/Animation Preparation: Familiarity with preparing assets for animation software (e.g., After Effects) or basic motion graphics skills.

• Brandbook Development: Experience in contributing to or developing comprehensive brand identity guidelines.

• Digital Campaign Strategy: Understanding of how design integrates into broader digital marketing strategies and campaign execution.

• UI/UX Fundamentals: Basic knowledge of user interface and user experience design principles.

📝 Enhancement Note: The skills section has been augmented to include specific software proficiency expected in a graphic design role, as well as the "performance design aptitude" and "digital campaign strategy" elements that bridge design with marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of digital design projects, emphasizing adaptability and creative problem-solving.

• Include examples of graphics for websites, brandbooks, and digital marketing campaigns.

• Highlight projects where design directly contributed to campaign performance or user engagement metrics.

• Demonstrate proficiency in creating original illustrations and iconography.

• Present case studies that explain the design process, challenges faced, and the rationale behind creative decisions. Process Documentation:

• Articulate your design process from brief interpretation to final asset delivery.

• Explain how you approach organizing and maintaining visual assets for consistency across campaigns.

• Detail your method for preparing digital files for animation or other downstream creative processes.

• Provide examples of how you collaborate with team members and stakeholders to refine designs.

📝 Enhancement Note: This section is tailored to operations-focused roles where a portfolio demonstrates not just creative output but also the candidate's process, efficiency, and ability to align creative work with business objectives.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for mid-level Graphic Designers in Buenos Aires, Argentina, we estimate a competitive annual salary range of ARS 3,000,000 to ARS 5,500,000. This range can vary based on specific experience, portfolio strength, and negotiation. Benefits:

• Health Insurance: Comprehensive medical coverage for employees and eligible dependents.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and access to industry resources to enhance design skills.

• Creative Environment: Access to a dynamic and collaborative work environment with state-of-the-art design tools.

• Employee Assistance Program: Confidential support services for personal and professional well-being.

• Potential for Performance Bonuses: Based on individual and company performance.

Working Hours:

• Standard full-time hours, typically 40 hours per week, with potential for occasional overtime during peak project periods. The role is on-site, fostering in-person collaboration and team synergy.

📝 Enhancement Note: Salary range has been estimated based on professional experience level and location in Buenos Aires, Argentina. Benefits are typical for a full-time role in a large agency. The working hours and on-site nature are clarified for operations professionals who value structure and collaborative environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Communications. Dentsu Creative operates within the global advertising industry, known for its innovative campaigns, client-centric approach, and integrated service offerings.

Company Size: Dentsu is a large, global organization with thousands of employees worldwide. Dentsu Creative, as a specific brand within Dentsu Aegis Network, maintains a significant presence with multiple offices and a substantial creative workforce. This size offers stability, extensive resources, and opportunities for diverse project exposure.

Founded: Dentsu was founded in 1901, with Dentsu Creative evolving through various acquisitions and integrations to become a leading global creative network. This long history signifies a stable, experienced, and well-established industry player.

Team Structure:

• The Graphic Designer will likely be part of the Dentsu Creative team in Buenos Aires, reporting to a Creative Director or Art Director.

• The team structure typically includes Art Directors, Copywriters, Graphic Designers, Motion Designers, and Production Specialists.

• Collaboration is a key aspect, with designers working closely with strategists, account managers, and performance marketing specialists to ensure creative output aligns with client objectives and campaign goals. Methodology:

• Data-Informed Creativity: Dentsu Creative emphasizes using data analytics and insights to inform creative strategies and measure campaign effectiveness.

• Integrated Campaigns: A focus on developing holistic campaign strategies that span multiple channels and touchpoints.

• Agile Project Management: Many teams may adopt agile methodologies for project execution, allowing for flexibility and rapid iteration.

• Client-Centric Approach: Deep collaboration with clients to understand their business needs and deliver impactful creative solutions.

Company Website: https://www.dentsu.com/global/en/brands/dentsu-creative

📝 Enhancement Note: The company context has been enriched with specific details about Dentsu's industry positioning, size implications for operations professionals, and a methodology that highlights data-driven and integrated approaches, relevant to GTM and marketing operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires a solid foundation in design principles and software, coupled with practical experience in creating digital assets for marketing campaigns. The designer is expected to work with some autonomy, contributing creative ideas and executing designs that meet project requirements.

Reporting Structure: The Graphic Designer will typically report to an Art Director or Creative Director within the Dentsu Creative brand. This structure provides clear guidance and mentorship while allowing for creative freedom in execution. Collaboration will extend to cross-functional teams, including account management, strategy, and performance marketing.

Operations Impact: While not a traditional "operations" role, the Graphic Designer's work directly impacts the effectiveness of marketing and GTM strategies. High-quality, on-brand, and performance-optimized visuals are crucial for campaign success, lead generation, brand perception, and overall revenue generation. The designer's ability to translate strategic objectives into compelling visual assets is a key contribution.

Growth Opportunities:

• Senior Graphic Designer/Art Director: Progression to a senior level where more complex projects, client interaction, and creative leadership are expected.

• Specialization: Opportunities to specialize in areas like motion graphics, UI/UX design, or brand identity development.

• Cross-functional Exposure: Potential to gain experience in different facets of marketing and advertising, leading to broader career paths.

• Global Mobility: As part of a large global network, there may be opportunities for international assignments or collaborations.

📝 Enhancement Note: This analysis frames the Graphic Designer role within a broader operational and career progression context, highlighting its impact on GTM success and outlining clear pathways for advancement and specialization within the Dentsu ecosystem.

🌐 Work Environment

Office Type: Dentsu Creative operates within a modern agency setting. The office environment is designed to foster creativity, collaboration, and innovation. Expect a dynamic, fast-paced atmosphere typical of advertising agencies.

Office Location(s): Buenos Aires, Argentina – specifically at Manuel Ugarte 1674, CABA. This location is central and accessible within the city.

Workspace Context:

• Collaborative Spaces: The office will likely feature open-plan areas, meeting rooms, and dedicated project spaces to encourage teamwork and idea sharing.

• Creative Tools: Access to high-performance workstations equipped with the latest design software and hardware.

• Team Interaction: Frequent opportunities for informal and formal interaction with colleagues across various disciplines, fostering a rich learning and collaborative environment.

• Client-Facing Opportunities: Potential to participate in client meetings, presentations, and workshops, offering exposure to client management and strategic discussions.

Work Schedule: The standard work schedule is full-time, Monday to Friday, with core business hours. While on-site, the agency environment often fosters a degree of flexibility, recognizing that creative output can sometimes require working outside traditional hours, especially to meet campaign deadlines.

📝 Enhancement Note: The work environment description emphasizes aspects relevant to operations professionals seeking a structured yet dynamic setting, highlighting collaboration, access to resources, and the potential for client interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will review applications and conduct an initial phone screen to assess basic qualifications and cultural fit.

• Portfolio Review: Candidates will be asked to submit a portfolio showcasing relevant design work. This is a critical step where creative skills, style, and execution are evaluated.

• Technical Interview/Creative Challenge: May involve a practical design exercise or a discussion about creative problem-solving approaches. This could include adapting existing assets or creating a new concept based on a brief.

• Team/Hiring Manager Interview: An interview with the hiring manager (e.g., Art Director, Creative Director) and potentially other team members to assess technical skills, collaborative abilities, and alignment with team dynamics.

• Final Interview: Potentially a final conversation with a senior leader to discuss career aspirations and overall fit within the agency.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant digital design projects. Prioritize work that demonstrates your ability to create assets for websites, brandbooks, and performance campaigns.

• Showcase Process: For 1-2 key projects, briefly outline your design process, the brief, challenges, your solution, and the outcome. This demonstrates your problem-solving skills and strategic thinking.

• Highlight Performance Impact: If possible, include examples where your design directly contributed to positive campaign results (e.g., increased click-through rates, engagement). Quantify where possible.

• Clarity and Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Use high-quality mockups.

• Tailor to Dentsu Creative: Research Dentsu Creative's recent work and client portfolio. If possible, subtly align the presentation of your work with their aesthetic or project types.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the brief. Ask clarifying questions if needed.

• Focus on Strategy: Think about the target audience, campaign objectives, and brand guidelines when developing your creative solution.

• Efficiency: Be mindful of the time allocated. Prioritize key elements and demonstrate your ability to deliver a well-reasoned concept within constraints.

• Presentation: Be prepared to articulate your design choices and rationale clearly and concisely.

📝 Enhancement Note: This section provides actionable advice for operations candidates, focusing on how to approach the portfolio review and interview process, emphasizing strategic thinking and demonstrating impact, which are key in operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: For raster image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, illustrations, iconography, and logo design.
  • InDesign: For layout design, brandbook creation, and multi-page documents.

• Figma/Sketch: Potentially used for UI design components or collaborative design workflows.

Digital Asset Management & Collaboration:

• Cloud Storage: Platforms like Google Drive, Dropbox, or internal DAM systems for organizing and sharing project files.

• Project Management Tools: Tools like Asana, Trello, or Jira may be used for task management and workflow tracking.

• Communication Tools: Slack or Microsoft Teams for team communication and collaboration.

Animation Preparation:

• Adobe After Effects: While not a primary responsibility, understanding how assets are prepared for After Effects is beneficial.

📝 Enhancement Note: The technology stack highlights essential design software and common tools used in creative agencies for project management and collaboration, relevant for candidates understanding the operational environment of a design role.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and develop novel solutions for clients.

• Collaboration: A strong belief in teamwork, shared ideas, and mutual support to achieve collective goals.

• Client Focus: Dedication to understanding client needs and delivering work that drives business success.

• Excellence: A commitment to high-quality execution, attention to detail, and continuous improvement in craft.

• Adaptability: A willingness to embrace new technologies, trends, and project demands in a fast-paced industry.

Collaboration Style:

• Cross-functional Integration: Designers work closely with strategists, copywriters, account managers, and performance marketers, contributing their visual expertise to integrated campaigns.

• Open Feedback Culture: An environment where constructive criticism is encouraged to refine creative output and foster growth.

• Shared Ownership: Teams often share ownership of project success, fostering a sense of collective responsibility.

• Knowledge Sharing: Encouragement to share insights on design trends, new tools, and best practices within the team and across departments.

📝 Enhancement Note: This section translates typical agency values into an operations-friendly context, emphasizing collaboration, client focus, and adaptability, which are key in GTM and marketing operations environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Client Objectives: The constant need to produce innovative creative work while strictly adhering to client briefs, brand guidelines, and performance metrics.

• Fast-Paced Environment: The demands of an agency can lead to tight deadlines and the need to manage multiple projects simultaneously, requiring strong time management and prioritization skills.

• Evolving Digital Landscape: Staying updated with rapidly changing digital platforms, design tools, and consumer behavior trends.

• Feedback Integration: Effectively incorporating feedback from multiple stakeholders, which can sometimes be conflicting or require significant revisions.

Learning & Development Opportunities:

• Workshops & Training: Access to internal and external training programs focused on new design software, animation techniques, UI/UX principles, and creative strategy.

• Industry Events: Opportunities to attend design conferences, webinars, and industry talks to stay abreast of the latest trends.

• Mentorship: Guidance from senior designers and creative directors can provide valuable career and skill development.

• Project Variety: Exposure to a diverse range of clients and project types offers continuous learning and skill expansion.

📝 Enhancement Note: Challenges are framed in terms of strategic execution and operational efficiency, while growth opportunities focus on skill enhancement and career progression relevant to design professionals in a dynamic agency setting.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from concept to final design asset, especially for performance marketing campaigns." (Preparation: Outline your workflow, emphasizing how you translate objectives into visuals and iterate based on feedback.)

• "How do you ensure your designs are not only aesthetically pleasing but also drive engagement and meet specific performance goals?" (Preparation: Prepare examples where your design choices directly impacted campaign metrics. Discuss your understanding of conversion-focused design.)

• "Walk us through a challenging project where you had to balance creative vision with strict brand guidelines or client constraints." (Preparation: Select a case study that highlights your problem-solving skills, adaptability, and ability to deliver effective solutions within limitations.) Company & Culture Questions:

• "What interests you about Dentsu Creative and our approach to advertising?" (Preparation: Research Dentsu Creative's recent campaigns, client roster, and stated values. Connect your skills and aspirations to their work.)

• "How do you approach collaboration with non-designers, such as marketers or account managers?" (Preparation: Discuss your communication style and how you ensure clarity and alignment with stakeholders from different departments.)

• "How do you stay updated on design trends and new technologies in the digital marketing space?" (Preparation: Mention specific resources you follow, tools you explore, and your commitment to continuous learning.) Portfolio Presentation Strategy:

• Storytelling: For each project, briefly tell the story: the client/challenge, your role, the solution, and the impact.

• Focus on Relevance: Emphasize projects that align with the requirements of this role (digital assets, performance, brandbooks).

• Be Ready to Defend Choices: Articulate the strategic thinking behind your design decisions. Why did you choose this color, layout, or illustration style?

• Technical Proficiency: Be prepared to discuss your software proficiency and any technical considerations in your design process.

📝 Enhancement Note: Interview preparation advice is tailored to help candidates demonstrate strategic thinking, operational awareness, and an understanding of how design contributes to business objectives, crucial for roles within a GTM context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Dentsu Aegis careers portal.

• Portfolio Customization: Ensure your portfolio prominently features digital design work, with specific examples relevant to performance marketing and brand asset creation. Tailor your presentation to highlight your understanding of design's impact on campaign effectiveness.

• Resume Optimization: Update your resume to clearly articulate your experience in graphic design, digital asset creation, and any contributions to marketing campaigns. Use keywords from the job description, such as "Graphic Design," "Illustration," "Performance Design," and "Digital Campaigns."

• Interview Preparation: Practice articulating your design process, creative problem-solving approach, and how you collaborate within a team. Be ready to discuss your portfolio projects in detail and how your work aligns with Dentsu Creative's objectives.

• Company Research: Familiarize yourself with Dentsu Creative's recent work, client portfolio, and company values. Understand their position in the advertising industry and their approach to integrated marketing campaigns.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---