Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: CodeStore Technologies Pvt Ltd

Location: Noida, Uttar Pradesh, India

Job Type: Full time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-07-21

Experience Level: 0-2 Years

Remote Status: On-site

🚀 Role Summary

• Design and produce compelling visual content and video assets for diverse marketing initiatives, including digital marketing, social media, websites, and branding campaigns.

• Execute video editing tasks for promotional, corporate, and social media content, including the creation of short-form video content like reels and shorts.

• Collaborate cross-functionally with marketing, branding, HR, and sales teams to translate strategic objectives into impactful visual narratives.

• Develop and maintain visual concepts that are consistently aligned with established brand guidelines and visual identity standards.

• Manage multiple design projects simultaneously, ensuring timely delivery and high-quality output across all assigned tasks.

📝 Enhancement Note: This role is positioned as an entry-level to junior graphic designer position, indicated by the 0-2 years of experience and the inclusion of basic Figma and Canva skills alongside core Adobe Suite proficiency. The emphasis on AI design tools suggests a forward-thinking approach to creative content generation.

📈 Primary Responsibilities

• Design a wide range of social media creatives, digital banners, brochures, flyers, presentations, and other marketing collateral to support campaign objectives.

• Edit and produce promotional videos, corporate communications, and social media content, ensuring professional quality and engagement.

• Create dynamic motion graphics, reels, and shorts optimized for various digital platforms, capturing audience attention.

• Develop intuitive website graphics, icons, and UI assets that enhance user experience and brand aesthetics.

• Partner with internal stakeholders across marketing, branding, HR, and sales to understand project requirements and deliver design solutions that meet strategic goals.

• Translate abstract ideas and project briefs into concrete visual concepts, maintaining brand consistency and impact.

• Efficiently manage a pipeline of multiple design projects, prioritizing tasks and adhering to project timelines and deadlines.

• Optimize graphic and video creatives for performance across different digital channels and platforms, considering aspect ratios, file sizes, and engagement metrics.

• Proactively stay informed about the latest design trends, visual communication techniques, and leverage AI-based creative tools to enhance productivity and innovation.

📝 Enhancement Note: The responsibilities clearly indicate a need for versatility in design output, encompassing both static graphics and dynamic video content. The mention of "AI-based creative tools" suggests an expectation for candidates to be adaptable and willing to explore new technologies in their design workflow.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, Multimedia, or a closely related field.

Experience: 0-2 years of professional experience in graphic design and video editing, with a strong emphasis on digital content creation.

Required Skills:

• Adobe Photoshop: Proficient in image manipulation, retouching, and graphic creation.

• Adobe Illustrator: Skilled in vector graphics, logo design, and illustration.

• Adobe Premiere Pro: Experienced in professional video editing, sequencing, and color correction.

• Adobe After Effects: Competent in creating motion graphics, animations, and visual effects.

• Canva: Ability to utilize for quick design tasks and social media content creation.

• Figma (Basic): Foundational understanding for UI asset creation and collaboration.

• Motion Graphics: Demonstrated ability to create engaging animated graphics.

• Video Editing: Comprehensive skills in editing raw footage into polished video content.

• Typography & Layout Design: Strong understanding of font selection, hierarchy, and visual composition.

• Color Theory: Applied knowledge of color principles for effective visual communication.

• Social Media Creative Design: Expertise in creating visually appealing and platform-optimized social media content.

• Branding & Visual Identity: Ability to design and adhere to brand guidelines and maintain visual consistency.

• Storyboarding: Skill in visualizing and planning video sequences before production.

• AI Design Tools: Familiarity with tools like Adobe Firefly, Midjourney, and ChatGPT for creative ideation and asset generation.

Preferred Skills:

• Photography and basic videography: Ability to capture original visual assets.

• UI/UX understanding: Basic knowledge of user interface and user experience principles.

• Animation: Experience with character animation or advanced motion graphics.

• Sound editing: Skills in enhancing audio quality for video content.

• Knowledge of YouTube and social media video optimization: Understanding of platform-specific best practices for reach and engagement.

📝 Enhancement Note: The required skills list is extensive for an entry-level role, emphasizing the need for a candidate who can hit the ground running with a broad range of creative tools. The inclusion of "AI Design Tools" is a significant differentiator, indicating the company's interest in cutting-edge creative workflows and efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-7 diverse projects that demonstrate proficiency across graphic design and video editing.

• Projects should include examples of social media creatives, digital banners, brochures, presentations, and edited videos (promotional, corporate, or social).

• Visuals should exhibit strong typography, layout design, and color theory application.

• The portfolio must clearly illustrate the candidate's ability to maintain brand consistency and develop visual concepts.

• Include examples of motion graphics or short-form video content (reels, shorts) if applicable. Process Documentation:

• Candidates should be prepared to discuss their design process, from initial concept development and storyboarding to final asset creation and optimization.

• Be ready to explain how they approach project briefs, collaborate with stakeholders, and manage multiple design tasks and deadlines.

• Demonstrate an understanding of how design choices impact user engagement and brand perception across different digital platforms.

• Showcase an awareness of workflow optimization and the potential application of AI tools in the design process.

📝 Enhancement Note: For an entry-level role, the emphasis on the portfolio is paramount. The expectation is not just a collection of work, but evidence of a structured design process, adaptability, and an understanding of how design serves business objectives. The mention of AI tools implies a desire to see how candidates integrate new technologies into their workflow.

💵 Compensation & Benefits

Salary Range: ₹300,000 - ₹700,000 per annum (INR)

Estimated Salary: The provided salary range of ₹300,000 to ₹700,000 per annum (approximately $3,600 - $8,400 USD at current exchange rates) is a competitive estimate for a Graphic Designer with 0-2 years of experience in Noida, Uttar Pradesh, India. This range accounts for the required technical skills, the inclusion of video editing and motion graphics, and the company's stated need for AI design tool proficiency. Entry-level positions in the region typically fall at the lower end, while candidates demonstrating strong foundational skills and a robust portfolio may command salaries towards the higher end.

Benefits:

• Full-time Employment: Secure a stable position within a growing technology company.

• Professional Development: Opportunities to learn and apply new design techniques and AI tools.

• Creative Environment: Work in a dynamic setting that values visual innovation and collaboration.

• Exposure to Diverse Projects: Engage with a variety of design challenges across different departments.

• Standard Indian Leave Policies: Accrual of paid time off as per statutory norms.

Working Hours: 40 hours per week, typically Monday to Friday, with potential for occasional weekend work during critical campaign periods.

📝 Enhancement Note: The salary range has been estimated based on the provided AI minimum and maximum values, adjusted for the location (Noida, India) and the specified experience level (0-2 years). Benefits are inferred based on typical offerings for full-time roles in the Indian IT sector, with a focus on aspects relevant to a creative professional.

🎯 Team & Company Context

🏢 Company Culture

Industry: Information Technology and Services, Software Development. CodeStore Technologies Pvt Ltd likely operates in a fast-paced, innovation-driven environment, common in the tech sector. This suggests a culture that values technical expertise, problem-solving, and adaptability.

Company Size: Based on the Zoho Recruit source and typical organizational structures for such platforms, CodeStore Technologies Pvt Ltd is likely a small to medium-sized enterprise (SME). This often translates to a more agile and hands-on work environment where employees can have a direct impact.

Founded: (Company Founded data not provided) - Assuming a company focused on software and technology, it has likely been established within the last 5-15 years, indicating a period of growth and evolving processes.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative department, reporting to a Creative Lead or Marketing Manager.

• This role will require close collaboration with marketing specialists, content creators, web developers, and possibly sales and HR teams for specific design needs.

• The team structure might be relatively flat, encouraging direct communication and cross-functional teamwork to achieve project goals efficiently. Methodology:

• Data-Driven Design: While not explicitly stated, a technology company would likely value design decisions informed by user data, engagement metrics, and A/B testing where applicable.

• Agile Project Management: Projects are likely managed using agile methodologies, requiring designers to be flexible, iterative, and responsive to feedback.

• Continuous Improvement: The emphasis on staying updated with design trends and AI tools suggests a culture that encourages continuous learning and process refinement.

Company Website: https://codestoresolutions.com

📝 Enhancement Note: The company's industry and likely size suggest a dynamic and potentially collaborative work environment. The Graphic Designer's role will be central to communicating the company's brand and offerings, requiring a strong understanding of its products and services.

📈 Career & Growth Analysis

Operations Career Level: This role is an entry-level to junior position within the creative and design field. It serves as a foundational step for aspiring designers looking to build their career in visual communication and digital content creation. The scope of responsibilities is focused on execution and support under guidance, with opportunities for increased autonomy as skills and experience grow.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Design Manager, or Marketing Manager. This individual will provide direction, feedback, and oversight on design projects, ensuring alignment with company objectives and brand standards.

Operations Impact: While not a traditional "operations" role in the sense of sales or revenue operations, the Graphic Designer's work has a direct impact on the company's external perception and marketing effectiveness. High-quality visuals and engaging videos can significantly influence lead generation, brand recognition, customer engagement, and ultimately, sales conversions. The designer's ability to translate marketing strategies into compelling visual assets directly contributes to the GTM (Go-To-Market) strategy's success.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, UI/UX design, or branding.

• Project Leadership: As experience grows, potentially take lead on smaller design projects or campaigns.

• Creative Development: Advance to a Senior Graphic Designer or Art Director role, overseeing creative strategies and mentoring junior designers.

• Cross-functional Exposure: Gain experience working with different departments, understanding their unique visual needs and contributing to broader company initiatives.

• AI & Emerging Tech: Become an expert in leveraging new AI design tools, a highly valuable and evolving skill set in the industry.

📝 Enhancement Note: This role provides a clear pathway for growth within the creative field. The emphasis on digital content and evolving tools like AI positions the candidate for future opportunities in a rapidly changing landscape. The impact on GTM is significant through visual branding and marketing collateral.

🌐 Work Environment

Office Type: On-site. This indicates a traditional office setting where in-person collaboration and direct supervision are expected.

Office Location(s): Noida, Uttar Pradesh, India. This is a major commercial and industrial hub, offering a vibrant work environment with access to talent and resources.

Workspace Context:

• Collaborative Environment: The office likely fosters a collaborative atmosphere, encouraging designers to interact with colleagues from various departments to brainstorm ideas and receive feedback.

• Tools and Technology: Access to standard design software (Adobe Creative Suite, Figma, Canva) and hardware necessary for graphic design and video editing tasks.

• Team Interaction: Regular opportunities for team meetings, project reviews, and informal discussions with managers and peers to ensure project alignment and creative synergy.

Work Schedule: Standard working hours are expected, likely Monday to Friday, 9 AM to 6 PM or similar, with potential for overtime during peak periods or project deadlines. This schedule allows for consistent engagement with team members and project continuity.

📝 Enhancement Note: The on-site nature of the role suggests a preference for in-person collaboration, which can be beneficial for brainstorming and receiving immediate feedback, especially for creative roles.

📄 Application & Portfolio Review Process

Interview Process:

• Round 1 – HR Screening: Initial assessment of basic qualifications, communication skills, and cultural fit. Be prepared to discuss your resume and general interest in the role and company.

• Round 2 – Practical Design Test (60–90 Minutes): This is a critical stage. You will likely receive specific tasks for both graphic design (e.g., create a social media post, a banner) and video editing (e.g., edit a short promotional clip). Focus on efficiency, creativity, adherence to brand guidelines (if provided), and technical execution.

• Round 3 – Manager/Creative Lead Interview: Deeper dive into your portfolio, design process, and technical skills. Be ready to walk through your best projects, explain your rationale, and discuss how you handled challenges. This is also an opportunity to assess your creative thinking and problem-solving abilities.

• Round 4 – CEO/Final Discussion: A final conversation to assess overall fit, enthusiasm, and long-term potential within the company. This may involve a broader discussion about your career aspirations and understanding of the company's vision.

Portfolio Review Tips:

• Curate Wisely: Select your strongest 5-7 projects that best represent the required skills (graphic design, video editing, motion graphics). Ensure a good mix.

• Tell a Story: For each project, be prepared to discuss the brief, your creative process, the tools used, challenges faced, and the outcome or impact.

• Highlight Key Skills: Clearly demonstrate your proficiency in Photoshop, Illustrator, Premiere Pro, After Effects, and your understanding of typography, color theory, and branding.

• Showcase AI Integration: If you have projects where you leveraged AI tools (e.g., for ideation, asset generation), be ready to discuss how you used them effectively and ethically.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing, whether it's a digital PDF, a website, or a presentation deck.

Challenge Preparation:

• Practice Design Tasks: Rehearse creating social media graphics and editing short videos under timed conditions.

• Familiarize with Tools: Ensure you are comfortable and efficient with all the required software.

• Understand Brand Basics: Research CodeStore Technologies Pvt Ltd's existing branding (if available) to understand their visual style for potential test tasks.

• Prepare for Questions: Anticipate questions about your design philosophy, how you handle feedback, your strengths and weaknesses, and why you're interested in this role.

📝 Enhancement Note: The interview process is structured to test practical skills early on. A strong, well-prepared portfolio is essential, and candidates should be ready to articulate their design process and demonstrate their ability to use both traditional and emerging AI tools.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, digital painting, and complex graphic creation. Expect tasks involving photo manipulation, compositing, and detailed design work.

• Adobe Illustrator: Crucial for vector graphics, logo design, icons, and scalable illustrations. Proficiency in creating clean, crisp vector assets will be key.

• Adobe Premiere Pro: The core tool for professional video editing, including sequencing footage, adding transitions, color grading, and exporting final video files.

• Adobe After Effects: Used for creating sophisticated motion graphics, animations, visual effects, and dynamic text animations. Expect to build engaging intros, outros, and animated elements.

• Canva: A user-friendly platform for quick design tasks, social media templates, and collaborative content creation. Familiarity will be useful for rapid content deployment.

• Figma (Basic): Primarily used for UI/UX design, wireframing, and prototyping. Basic proficiency is required for creating website assets or collaborating on UI elements.

Analytics & Reporting:

• While not a direct analytics role, understanding how design impacts performance (e.g., click-through rates on banners, engagement on social media) is beneficial. Familiarity with basic web analytics or social media platform insights may be advantageous. CRM & Automation:

• No specific CRM or automation tools are listed as primary requirements for this role, suggesting the focus is on creative output rather than sales process management. However, understanding how designs are deployed through marketing automation platforms could be a plus.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) is non-negotiable. The inclusion of Canva and basic Figma indicates a need for versatility and an ability to work efficiently across different platforms and project types. Awareness of how designs integrate into marketing workflows is a beneficial, though not explicitly required, skill.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value driving the creation of fresh, impactful visual content and pushing creative boundaries.

• Brand Consistency: Upholding the integrity and recognizable identity of CodeStore Technologies Pvt Ltd across all visual communications.

• Collaboration & Teamwork: Working effectively with cross-functional teams to achieve shared project goals and foster a supportive work environment.

• Efficiency & Timeliness: Delivering high-quality work within deadlines, demonstrating a commitment to project success and operational effectiveness.

• Continuous Learning: Embracing new design trends, tools, and technologies (like AI) to stay at the forefront of the industry.

Collaboration Style:

• Cross-functional Integration: The designer will be expected to integrate seamlessly with marketing, sales, and HR teams, translating their needs into visual assets through open communication and feedback loops.

• Iterative Design Process: A culture that encourages feedback, revisions, and iterative improvements to design concepts and final deliverables.

• Knowledge Sharing: Opportunities to share design insights, best practices, and learnings with colleagues, fostering a collective growth environment.

📝 Enhancement Note: The company's culture likely emphasizes a blend of creative excellence and practical execution. The values suggest a desire for designers who are not only talented but also professional, collaborative, and adaptable to evolving industry standards.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas while strictly adhering to established brand guidelines and company objectives.

• Managing Multiple Project Demands: Juggling diverse projects with competing deadlines and stakeholder priorities, requiring strong time management and organizational skills.

• Adapting to Rapid Technological Changes: Keeping pace with the ever-evolving landscape of design software, AI tools, and digital marketing trends.

• Receiving and Implementing Feedback: Navigating constructive criticism and incorporating feedback from various stakeholders to refine designs.

Learning & Development Opportunities:

• Mastery of Adobe Suite: Deepening expertise in Photoshop, Illustrator, Premiere Pro, and After Effects through hands-on project experience.

• AI Design Tool Specialization: Becoming proficient in leveraging AI tools for enhanced creativity, efficiency, and novel design approaches.

• Cross-Departmental Exposure: Gaining a broader understanding of marketing, sales, and HR functions, which can inform design strategies and career pathing.

• Mentorship: Potential to learn from senior designers or creative leads, receiving guidance on skill development and career progression.

• Industry Trends: Staying current with graphic design and video editing best practices, emerging platforms, and visual communication strategies.

📝 Enhancement Note: The primary challenges revolve around managing workload and adapting to new technologies. The growth opportunities are substantial for an entry-level role, offering a solid foundation for a career in design with a forward-looking emphasis on AI.

💡 Interview Preparation

Strategy Questions:

• "Describe your design process from receiving a brief to delivering the final asset. How do you incorporate feedback?" (Focus on structure, iteration, and client communication.)

• "How do you ensure brand consistency across different design projects and platforms?" (Highlight understanding of brand guidelines and visual identity.)

• "Walk us through a project in your portfolio where you had to overcome a significant design challenge. What was your approach and the outcome?" (Showcase problem-solving skills and resilience.)

• "How do you stay updated with the latest design trends and new creative tools, particularly AI-based ones?" (Demonstrate proactive learning and industry awareness.) Company & Culture Questions:

• "What interests you about CodeStore Technologies Pvt Ltd and this specific Graphic Designer role?" (Research the company's mission, products/services, and values.)

• "How do you see your design skills contributing to our marketing and branding efforts?" (Connect your abilities to the company's business objectives.)

• "Describe your ideal work environment and how you collaborate with team members." (Align your preferences with the company's culture and team structure.) Portfolio Presentation Strategy:

• Storytelling is Key: For each portfolio piece, prepare a concise narrative: the objective, your creative solution, the tools used, challenges, and results.

• Highlight Technical Skills: Be ready to discuss your proficiency in specific software (Photoshop, Illustrator, Premiere Pro, After Effects) and how you utilized them.

• Showcase AI Integration: If applicable, clearly explain how you used AI tools and the benefits they brought to the project.

• Be Prepared for Live Tests: Understand that the practical design test is a significant part of the evaluation. Practice creating social media posts and editing short videos under pressure.

• Ask Insightful Questions: Prepare thoughtful questions about the team, projects, design processes, and growth opportunities to show your engagement and interest.

📝 Enhancement Note: Preparation should focus on demonstrating practical skills through the portfolio and live tests, articulating a clear design process, and showing an understanding of how design contributes to business goals. Enthusiasm for learning new tools, especially AI, will be a strong differentiator.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on Zoho Recruit.

• Portfolio Customization: Ensure your portfolio is tailored to highlight graphic design and video editing skills relevant to digital marketing and social media content creation. Prioritize projects showcasing Adobe Creative Suite proficiency and any experience with AI design tools.

• Resume Optimization: Update your resume to clearly list all required software skills (Photoshop, Illustrator, Premiere Pro, After Effects, Canva, Figma) and any relevant experience in motion graphics, branding, or video editing. Quantify achievements where possible.

• Interview Preparation: Practice your responses to common interview questions, and prepare to discuss your design process in detail. Rehearse presenting your portfolio projects, focusing on your role, challenges, and outcomes.

• Company Research: Invest time in understanding CodeStore Technologies Pvt Ltd's business, their current marketing efforts, and their brand identity. This will help you tailor your responses and ask informed questions during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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