Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Business Instincts Group

Location: Calgary, Alberta, Canada

Job Type: Full-Time

Category: Creative & Media / Marketing / Technology / Consulting

Date Posted: May 14, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-quality digital experiences, including WordPress websites, mobile and web UI concepts, investor and sales pitch decks, email campaigns, social media content, and marketing collateral.

• Transform concepts, wireframes, and business goals into intuitive, visually compelling user experiences that align with modern design standards and elevate brand perception.

• Maintain elevated brand standards by ensuring consistency, professionalism, and meticulous attention to detail across all digital and print assets for a portfolio of client ventures.

• Collaborate effectively with project managers, developers, and stakeholders, clearly articulating design rationale and ideas to drive projects from concept to successful execution.

• Operate with a high degree of initiative and ownership in a remote environment, proactively solving problems and managing workload independently to advance projects without constant oversight.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer, indicated by the 2-5 year experience requirement and the expectation of independent work and creative contribution. The focus on diverse client ventures and the mention of tech/startups suggests a dynamic, fast-paced environment requiring adaptability and a broad design skillset.

📈 Primary Responsibilities

• Develop and execute polished, engaging, and on-brand design assets for a variety of mediums, including WordPress websites, mobile/web UI concepts, investor/sales pitch decks, email campaigns, social media content, promotional materials, and business development collateral.

• Translate abstract concepts, wireframes, and strategic business objectives into intuitive, visually compelling, and user-friendly digital experiences that adhere to contemporary design principles and best practices.

• Uphold and advance brand integrity by ensuring meticulous consistency, unwavering professionalism, and an exceptional level of detail across all digital and print assets for various client brands.

• Foster strong cross-functional collaboration by working closely with project managers, developers, and key stakeholders, effectively communicating design rationale, technical considerations, and creative vision to facilitate seamless project progression.

• Demonstrate proactive problem-solving and independent project management, taking full ownership of tasks, managing timelines effectively, and driving initiatives forward with minimal supervision in a remote setting.

• Contribute fresh perspectives and innovative ideas to campaigns, projects, and broader brand initiatives, offering thoughtful recommendations and creative direction that align with client objectives and market trends.

📝 Enhancement Note: The responsibilities emphasize a blend of execution and strategic contribution. The role requires not only the creation of assets but also the ability to understand business goals and translate them into effective design solutions. The emphasis on collaboration and ownership points to a need for strong communication and self-management skills, crucial for a remote role.

🎓 Skills & Qualifications

Education: A degree in Graphic Design, Digital Design, or a related field is considered an asset, but significant real-world experience and an exceptional portfolio are prioritized.

Experience: 2-5 years of professional graphic design experience, with a demonstrated ability to deliver high-quality, polished work in a professional or agency setting. Experience in tech, startups, or fast-paced environments is a significant asset.

Required Skills:

• Adobe Creative Suite Proficiency: Expert-level command of Photoshop, Illustrator, and InDesign for creating a wide range of visual assets.

• Figma Expertise: Strong, hands-on experience with Figma for UI/UX design, prototyping, and collaborative design workflows.

• WordPress Design Experience: Proven ability to design and manage visually appealing and functional WordPress websites, understanding content management system constraints and best practices.

• UX/UI Best Practices Understanding: Solid grasp of user experience (UX) and user interface (UI) principles, with the ability to design intuitive and engaging digital interfaces for both desktop and mobile.

• Clear Communication & Presentation: Ability to articulate design concepts, rationale, and technical considerations confidently and effectively to diverse stakeholders, including non-designers.

• Organizational & Time Management: Excellent skills in managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines in a remote and fast-paced environment.

• Brand Consistency Management: Demonstrated ability to maintain and apply brand guidelines consistently across various design projects and platforms.

Preferred Skills:

• Prototyping & Animation: Experience with advanced prototyping tools or motion graphics software (e.g., After Effects) to enhance design presentations.

• Digital Marketing Design: Familiarity with designing assets for digital advertising, email marketing platforms, and social media campaigns.

• Print Design & Production: Experience with print collateral design, understanding pre-press requirements and production processes.

• Agile/Scrum Methodologies: Exposure to agile development environments and collaborative workflows.

📝 Enhancement Note: The requirements clearly lean towards digital design proficiency, with Figma and WordPress being highlighted as critical. The emphasis on a "strong portfolio" suggests it's the primary evaluation tool, underscoring the need for candidates to showcase a breadth of relevant work. The "asset" for a degree indicates that practical skills and a proven track record outweigh formal education.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Clean, Modern Aesthetics: Showcase a portfolio that consistently features polished, professional, and contemporary design work.

• Variety of Digital Mediums: Include examples of designs for WordPress websites, UI/UX concepts (desktop and mobile), pitch decks, email campaigns, and social media content.

• Brand Consistency Examples: Present case studies or examples that highlight your ability to maintain and apply brand guidelines across different projects and industries.

• Problem-Solving Through Design: Showcase how your designs have addressed specific business goals or user needs, demonstrating strategic thinking beyond mere aesthetics.

• Process Documentation (Optional but Recommended): Briefly outline your design process for key projects, detailing ideation, iteration, and final execution stages.

Process Documentation:

• Workflow Design & Optimization: Ability to articulate and demonstrate your personal design workflow, highlighting efficiency and quality assurance steps.

• Collaboration & Feedback Integration: Show evidence of how you incorporate feedback from project managers, developers, and stakeholders into your design iterations.

• Tool Proficiency Showcase: Ensure your portfolio clearly indicates your proficiency with the required tools (Adobe Creative Suite, Figma, WordPress).

📝 Enhancement Note: The portfolio is paramount for this role. It needs to be a comprehensive showcase of the candidate's ability to execute a wide range of digital design tasks with a professional, modern aesthetic, and demonstrate an understanding of business objectives. Emphasis on problem-solving through design is key.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience (2-5 years), location in Calgary, Alberta, Canada, and the stated requirements for proficiency in Adobe Creative Suite and Figma, a competitive annual salary range for a Graphic Designer in this market typically falls between $55,000 to $75,000 CAD. The provided AI salary value of $55,000 CAD suggests an entry-point for this range, likely for candidates with closer to 2 years of experience or a slightly less comprehensive portfolio.

Benefits:

• Remote Work Environment: Full remote work flexibility, enabling work-life balance and broader talent access.

• Monthly Health Spending Account: Financial support for health and wellness expenses, offering flexibility beyond traditional insurance plans.

• Paid Time Off (PTO): Standard provision for vacation and personal leave, supporting employee well-being and work-life balance.

• Diverse Project Exposure: Opportunity to work on a variety of exciting client ventures across different industries, fostering continuous learning and skill development.

• Collaborative Creative Environment: Access to a fast-moving, supportive team that values creativity and innovation.

Working Hours: Standard full-time hours, typically 40 hours per week, with the flexibility inherent in a remote work arrangement.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for a Graphic Designer in Calgary with the specified skills and experience level, adjusted for the remote aspect which can sometimes command a slight premium or be standardized to local market rates. The provided AI salary of $55,000 CAD is used as the lower bound of the estimated range. Benefits are detailed as provided.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the broad sectors of Consulting, Technology, and Marketing, focusing on building impactful brands, digital products, and business solutions. This indicates a dynamic environment that leverages digital innovation and strategic branding to serve diverse clients.

Company Size: Business Instincts Group (BIG) is likely a small to medium-sized enterprise (SME), given the context of a "fast-moving creative environment" and the need for self-starters. This size often translates to greater individual impact and less hierarchical structure.

Founded: Founded with a mission to combine strategy, creativity, and technology, BIG has established itself as an innovator in creating standout brands and digital solutions. The emphasis on "building impactful brands" suggests a long-term vision and a commitment to client success.

Team Structure:

• Operations Team Aspect 1: The design team is likely part of a broader creative department, working alongside project managers and developers. Team size is expected to be agile and collaborative.

• Operations Team Aspect 2: Reporting structure is likely direct to a Creative Director or a Senior Project Manager, with a flat hierarchy supporting quick decision-making.

• Operations Team Aspect 3: Cross-functional collaboration is a core component, with designers working closely with project managers, developers, and potentially client stakeholders to ensure cohesive project delivery.

Methodology:

• Operations Process 1: BIG likely employs a data-informed approach to design, using insights to guide creative decisions and measure impact.

• Operations Process 2: Design workflows are expected to be iterative and agile, allowing for quick adaptation to client feedback and project requirements.

• Operations Process 3: Emphasis on leveraging technology and modern design tools (Figma, Adobe Suite, WordPress) to enhance efficiency and creative output.

Company Website: https://businessinstincts.com/

📝 Enhancement Note: The company culture is characterized by innovation, a strong emphasis on digital solutions, and a collaborative, fast-paced work environment. The "BIG" acronym and focus on "impactful brands" suggest a proactive and results-oriented approach. The remote-first nature reinforces a culture of trust, autonomy, and clear communication.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level Graphic Designer, typically requiring 2-5 years of experience. It signifies a designer who can independently manage design tasks, contribute creatively, and collaborate effectively, moving beyond junior-level execution to strategic design thinking and ownership.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Design Manager, or a Senior Project Manager. The structure is expected to be lean, promoting direct communication and efficient workflow.

Operations Impact: The Graphic Designer's work directly influences brand perception, user engagement, and the overall effectiveness of client marketing and business development efforts. High-quality design is crucial for creating compelling pitch decks, engaging websites, and impactful marketing collateral, directly contributing to client success and Business Instincts Group's reputation.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in specific design areas such as UI/UX, web design, or brand identity development through project exposure and potentially specialized training.

• Cross-functional Skill Development: Gaining exposure to project management, client communication, and development processes through close collaboration with other teams.

• Creative Leadership Potential: With proven performance and initiative, potential to move into senior designer roles, lead smaller projects, or contribute to creative strategy and art direction.

📝 Enhancement Note: The growth path for a Graphic Designer at BIG appears to be focused on deepening specialized skills and gaining broader project experience within a dynamic client-facing environment. The remote nature and collaborative culture also offer opportunities for developing strong independent work habits and communication skills, which are valuable for career progression.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office requirement. Employees work from their own chosen locations, fostering flexibility and autonomy.

Office Location(s): While the role is remote, the company is based in Calgary, Alberta, Canada, and the role is posted with Calgary as the primary location. This may indicate a preference for candidates within Canada or specific time zones for collaboration.

Workspace Context:

• Workspace Aspect 1: The remote setup necessitates a self-managed home office environment, requiring reliable internet and a dedicated space conducive to focused work and virtual collaboration.

• Workspace Aspect 2: Access to required software and tools will be provided or expected to be managed by the employee, with clear guidelines for digital asset management and version control.

• Workspace Aspect 3: Collaboration will primarily occur through digital communication platforms (e.g., Slack, Zoom, email), requiring proactive engagement and clear communication to maintain team cohesion and project momentum.

Work Schedule: The position is full-time, implying a standard 40-hour work week. However, the remote nature may offer some flexibility in daily scheduling, provided core collaboration hours and project deadlines are met.

📝 Enhancement Note: The remote work environment is a key characteristic. Candidates should be comfortable with self-management, digital communication tools, and maintaining productivity without direct in-person supervision. The Calgary location might suggest a need for candidates to be in a similar time zone for optimal team collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Process Step 1: Application & Portfolio Submission: Initial review will focus on resume and, critically, the candidate's portfolio. Ensure your portfolio highlights relevant work in WordPress, UI/UX, pitch decks, and marketing collateral.

• Process Step 2: Initial Screening/Interview: A brief call to assess general fit, communication skills, and basic qualifications. Be prepared to discuss your experience and enthusiasm for remote work.

• Process Step 3: Design Challenge/Portfolio Deep Dive: Candidates may be given a small design exercise or asked to walk through specific projects in their portfolio in detail. Focus on explaining your design process, rationale, and how you achieved project objectives.

• Process Step 4: Final Interview: A more in-depth discussion with team members or hiring managers to assess cultural fit, problem-solving abilities, and alignment with the company's values and operational style.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your skills in WordPress, UI/UX, brand consistency, and digital marketing collateral.

• Tell a Story: For each project, clearly articulate the problem, your approach, your role, the tools used, and the outcome or impact. Quantify results where possible.

• Highlight Process: Briefly explain your design process, from initial concept to final delivery, demonstrating your thought leadership and problem-solving capabilities.

• Showcase Versatility: Ensure your portfolio demonstrates your ability to work across different brands and industries, as well as for both desktop and mobile experiences.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Understand the Scope: If a design challenge is given, ensure you fully understand the brief, target audience, and objectives.

• Time Management: Allocate your time wisely, focusing on delivering a polished solution that addresses the core requirements within the given timeframe.

• Articulate Your Rationale: Be prepared to present your solution and clearly explain the design choices you made, linking them back to the project brief.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio. Candidates must be prepared to not only showcase their work but also to articulate their design process, decision-making, and problem-solving skills in detail, especially concerning digital and brand-focused projects.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and illustration. Proficiency in Photoshop, Illustrator, and InDesign is expected.

• Figma: A critical tool for UI/UX design, prototyping, and collaborative design workflows. Strong experience is a must.

• WordPress: Experience designing and managing WordPress websites is required, indicating familiarity with CMS platforms and web design principles within this framework.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the Graphic Designer role, but an understanding of how marketing collateral and digital assets are used within CRM or marketing automation platforms could be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Experience with WordPress is also a key requirement, indicating a practical focus on web design implementation. The company values designers who can effectively use these tools to create and manage digital assets for clients.

👥 Team Culture & Values

Operations Values:

• Creativity: Valued as a core driver for innovative brands and digital products.

• Accountability: Taking ownership of projects and deliverables, especially in a remote setting.

• Initiative: Proactively identifying opportunities and driving projects forward without constant supervision.

• People Who Genuinely Care: A commitment to producing exceptional work and delivering high-quality results for clients.

• Data-Driven Approach: Using insights to inform design decisions and measure impact.

Collaboration Style:

• Cross-functional Integration: Designers work closely with project managers and developers, fostering a team-oriented approach to project delivery.

• Open Communication: Clear and proactive communication is essential in a remote environment to ensure alignment and efficient workflow.

• Feedback Exchange: A culture that encourages constructive feedback to refine designs and improve project outcomes.

📝 Enhancement Note: The company culture emphasizes a blend of creative innovation and professional accountability. The values of initiative and caring about work output are particularly important for a remote role where self-motivation and dedication are key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands/Industries: Adapting design style and understanding to meet the diverse needs of various client ventures.

• Remote Collaboration Nuances: Maintaining strong communication and creative synergy with team members and stakeholders across distances.

• Rapid Development Cycles: Working effectively in a fast-paced environment that requires quick turnarounds and iterative design processes.

• Translating Abstract Concepts: Effectively visualizing and designing for intangible business goals or complex technical products.

Learning & Development Opportunities:

• Specialized Design Skill Enhancement: Deepening expertise in UI/UX, motion graphics, or specific digital marketing design areas through project work.

• Broader Project Exposure: Gaining experience across a wide array of client projects, enhancing adaptability and portfolio breadth.

• Cross-Disciplinary Understanding: Learning about strategy, development, and project management through close team collaboration.

📝 Enhancement Note: The challenges highlight the dynamic nature of working with multiple clients in a remote setting. Growth opportunities are tied to expanding design expertise and gaining diverse project experience, which is common in agency or consulting environments.

💡 Interview Preparation

Strategy Questions:

• Operations Question 1: "Describe a time you had to adapt your design approach for a client in a completely new industry. How did you ensure the design was effective and on-brand?" (Prepare with examples showcasing research, adaptability, and strategic thinking.)

• Operations Question 2: "How do you approach collaborating with developers and project managers on a remote team? Can you provide an example of a challenging collaboration and how you resolved it?" (Focus on communication strategies, proactive problem-solving, and understanding technical constraints.)

• Operations Question 3: "Walk us through your process for designing a WordPress website from initial concept to final implementation. What are the key considerations you prioritize?" (Detail your workflow, including discovery, wireframing, design, and handover, emphasizing user experience and brand consistency.)

Company & Culture Questions:

• Operations Question 4: "What appeals to you about working remotely for a company like Business Instincts Group, and how do you stay motivated and productive in such an environment?" (Highlight your self-management skills, understanding of remote work benefits, and proactive approach to productivity.)

• Operations Question 5: "How do you ensure your designs align with business objectives and contribute to client success, rather than just being aesthetically pleasing?" (Emphasize your ability to connect design decisions to tangible business outcomes and client goals.)

• Operations Question 6: "What are your thoughts on maintaining brand consistency across diverse client projects, and what strategies do you employ to achieve this?" (Demonstrate an understanding of brand governance and your systematic approach to brand application.)

Portfolio Presentation Strategy:

• Presentation Strategy 1: Structure your portfolio walkthrough by project, clearly stating the client/objective, your role, the problem addressed, your design process, key decisions, and the final outcome.

• Presentation Strategy 2: Be ready to discuss your Figma and WordPress workflows, showcasing how you leverage these tools efficiently.

• Presentation Strategy 3: Practice explaining your design rationale concisely and confidently, anticipating questions about your choices and how they align with project goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of design principles, practical application in relevant tools (Figma, WordPress), and the ability to collaborate effectively and drive results in a remote setting. Emphasis on how design serves business objectives is crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on the Business Instincts Group careers page.

• Resume Optimization: Tailor your resume to highlight your experience with Adobe Creative Suite, Figma, WordPress, and UI/UX design. Quantify achievements where possible (e.g., "Designed X number of websites," "Contributed to Y% increase in engagement").

• Portfolio Customization: Ensure your portfolio prominently features your best work relevant to WordPress websites, UI/UX concepts, pitch decks, and marketing collateral, clearly demonstrating your modern, professional aesthetic.

• Interview Preparation: Practice articulating your design process, rationale, and problem-solving skills for each project in your portfolio. Be ready to discuss your experience in remote collaboration and your approach to maintaining brand standards.

• Company Research: Familiarize yourself with Business Instincts Group's mission, values, and the industries they serve. Understand how your design skills can contribute to their goal of building impactful brands and digital solutions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.