Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Budderfly

Location: Remote - US

Job Type: Full-Time

Category: Creative & Media / Marketing Operations

Date Posted: May 13, 2026

Experience Level: 1-3+ Years Professional Experience

Remote Status: Fully Remote

🚀 Role Summary

• Develop and execute a wide range of visual content, with a primary focus on video and social media assets, to enhance Budderfly's brand presence and market impact.

• Translate complex energy management and sustainability concepts into compelling visual narratives through graphic design, motion graphics, and video production.

• Ensure brand consistency and elevate visual identity across all digital, print, and multimedia touchpoints, supporting marketing and sales enablement initiatives.

• Collaborate closely with marketing, sales, and leadership teams to conceptualize and deliver high-quality creative assets that drive engagement and support company growth.

• Manage multiple design projects simultaneously, demonstrating strong organizational skills and a commitment to meeting deadlines and maintaining creative standards.

📝 Enhancement Note: While the title is "Graphic Designer," the emphasis on video and social media content creation, coupled with the company's mission-driven nature (sustainability, energy management), positions this role within a broader marketing operations or brand marketing function. The core responsibilities suggest a need for someone who can not only design but also strategically contribute to the visual communication of the brand's value proposition.

📈 Primary Responsibilities

• Design and edit engaging video content for diverse platforms including social media (short-form video, animations), brand campaigns, events, customer success stories, webinars, and internal communications.

• Produce dynamic motion graphics and animated content to increase audience engagement across digital channels, particularly social media and web.

• Collaborate with the marketing team to conceptualize, storyboard, and bring to life compelling visual narratives that communicate Budderfly's mission and value.

• Optimize video assets for various formats and platforms, ensuring maximum impact and reach for social, web, presentations, and paid media campaigns.

• Create visually appealing static graphics, carousels, and campaign visuals for social media platforms, aligning with content strategy and brand voice.

• Develop digital assets for email marketing campaigns, landing pages, digital advertising, and website content, ensuring a cohesive user experience.

• Design polished sales collateral, including one-pagers, presentations, case studies, and whitepapers, to support the sales team's outreach and client engagement.

• Produce event-specific materials such as signage and promotional graphics to enhance brand visibility at industry events.

• Create custom illustrations, infographics, and icons to visually simplify complex energy management and sustainability concepts.

• Uphold and apply Budderfly’s established visual identity and brand standards across all creative outputs to ensure consistency.

• Contribute innovative ideas to evolve and strengthen Budderfly’s overall visual brand system over time.

• Manage multiple design projects concurrently, prioritizing tasks effectively to meet deadlines while maintaining high creative standards.

• Collaborate cross-functionally with marketing, sales, leadership, and external partners to facilitate the creation and execution of visual assets.

• Maintain organized digital libraries of creative assets, templates, photography, and video files for efficient access and retrieval.

• Proactively research and explore new creative formats, design tools, and emerging trends to ensure Budderfly’s content remains fresh, modern, and competitive.

📝 Enhancement Note: The responsibilities clearly indicate a dual focus on video/multimedia and traditional graphic design, with a strong emphasis on social media and digital platforms. The "primary focus" on video and social media suggests these areas will demand the most time and expertise, requiring a candidate who is not only a skilled designer but also a proficient video editor and motion graphics artist.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Multimedia Arts, Communications, or a related field is typically expected for roles with this scope and experience level. A strong portfolio can often substitute for formal education.

Experience: 1–3+ years of professional experience in graphic design, multimedia design, or a closely related creative field. Experience in a fast-paced, growth-oriented company environment is highly beneficial.

Required Skills:

• Proven proficiency in Canva for rapid content creation and collaboration.

• Advanced expertise in Adobe Creative Suite, including:

  • Adobe Illustrator for vector graphics and illustrations.
  • Adobe Photoshop for image editing and manipulation.
  • Adobe InDesign for layout design and print collateral.
  • Adobe Premiere Pro for professional video editing.
  • Adobe After Effects for motion graphics and animation.

• Strong portfolio showcasing a diverse range of digital design, social media content, and video production work.

• Solid understanding of fundamental design principles: typography, layout, color theory, and visual hierarchy.

• Demonstrated ability in visual storytelling, translating brand messaging into impactful visuals.

• Experience creating and optimizing content specifically for social media platforms (e.g., Instagram, LinkedIn, Facebook, TikTok).

• Ability to work independently, manage time effectively, and take ownership of projects.

• Excellent collaboration skills, with the ability to work effectively with cross-functional teams and receive constructive feedback.

• Strong organizational and project management skills, with meticulous attention to detail.

Preferred Skills:

• Interest in sustainability, energy efficiency, or mission-driven storytelling.

• Experience with animation software beyond After Effects (e.g., Cinema 4D).

• Familiarity with digital advertising creative best practices.

• Basic understanding of video production workflows and equipment.

• Experience with content management systems (CMS) or digital asset management (DAM) systems.

📝 Enhancement Note: The explicit mention of both Canva and the full Adobe Creative Suite indicates a need for versatility. Candidates should be prepared to showcase projects created in both environments. The "1-3+ years" experience level suggests a junior to mid-level designer, making a strong portfolio crucial for demonstrating proficiency and potential.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of work that clearly demonstrates proficiency in digital design, social media content creation, and video production.

• Specific examples of social media campaigns, including static graphics, short-form videos, and animations.

• Case studies or examples of video projects, highlighting the creative process from concept to final edit, including motion graphics and storytelling elements.

• Samples of branded collateral such as presentations, one-pagers, or case studies, showcasing layout and typography skills.

• Demonstrations of how complex ideas were simplified visually through infographics or custom illustrations.

Process Documentation:

• While not explicitly required for submission, candidates should be prepared to discuss their design process for key projects. This includes:

  • Workflow for conceptualizing and developing new creative assets.

  • Methods for collaborating with stakeholders to gather requirements and feedback.

  • Process for iterating on designs based on input and performance data.

  • Techniques for managing project timelines and ensuring timely delivery.

  • Approach to maintaining brand consistency and quality control.

📝 Enhancement Note: For a design role, the portfolio is paramount. Candidates should focus on showcasing their best work that directly aligns with the responsibilities outlined, particularly video, motion graphics, and social media content. The ability to articulate their process during an interview will be as important as the final output.

💵 Compensation & Benefits

Salary Range: $50,000 - $60,000 USD per year.

Benefits:

• Comprehensive medical, dental, and vision insurance plans.

• 401K retirement savings plan.

• Life insurance coverage.

• Disability insurance.

• Opportunities for career advancement within a rapidly growing company.

• Competitive compensation package.

• Working as part of a values-driven team focused on positive environmental impact.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. Given the remote nature, there may be flexibility in daily scheduling, but consistent availability during core business hours for collaboration is anticipated.

📝 Enhancement Note: The salary range provided is specific and falls within typical market rates for a Graphic Designer with 1-3 years of experience in a remote US-based role. The benefits package is standard for a full-time employee and includes key offerings like health insurance and retirement savings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy Management / Sustainability Services. Budderfly is a leader in providing outsourced energy management solutions to small and medium-sized enterprises, focusing on reducing carbon emissions and operational costs through patented technologies and proprietary software. The company has been recognized for its rapid growth and innovative solutions.

Company Size: Budderfly is a fast-growth, private equity-backed company. While an exact employee count isn't provided, its "fast-growth" status and appearance on the Inc. 5000 list suggest a significant and expanding workforce, likely in the hundreds. This implies a dynamic, evolving organizational structure.

Founded: The company's founding date is not explicitly stated, but its recognition on the Inc. 5000 list for five consecutive years indicates a history of sustained growth and established operations. Its recent recognition in Time Magazine's Best Inventions of 2025 highlights its innovative nature.

Team Structure:

• The Graphic Designer will report to the Director of Brand Marketing.

• This role is part of the broader marketing team, which likely includes specialists in digital marketing, content creation, and brand management.

Methodology:

• Data-Driven Storytelling: Budderfly leverages data to showcase energy savings and carbon emission reductions. The design team's role is to translate these data points into visually compelling narratives.

• Innovation Focus: The company emphasizes innovative solutions (patented technologies, proprietary software) and is recognized for its inventions, suggesting a culture that values creative problem-solving.

• Mission-Oriented: A core aspect of Budderfly's identity is its commitment to sustainability and making a positive environmental impact. This mission is likely a key driver for employee engagement and company culture.

Company Website: https://www.budderfly.com/

📝 Enhancement Note: Budderfly's mission-driven approach is a significant cultural differentiator. Candidates interested in sustainability and environmental impact will likely find this role particularly appealing. The "fast-growth" environment implies a need for adaptability and a willingness to contribute to evolving processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a creative specialist, likely at a junior to mid-level (1-3+ years of experience). It serves as a foundational role within the Brand Marketing team, focusing on execution and creative output.

Reporting Structure: The Graphic Designer reports directly to the Director of Brand Marketing. This provides a clear line of communication and mentorship for creative development and project direction.

Operations Impact: The Graphic Designer's work directly impacts Budderfly's market perception, brand recognition, and sales enablement. High-quality, engaging visual content is crucial for:

• Enhancing brand awareness and recall in the competitive energy management sector.

• Supporting sales efforts by providing compelling marketing collateral and presentations.

• Communicating the company's mission and value proposition effectively to target audiences.

Growth Opportunities:

• Skill Specialization: Deepen expertise in video editing, motion graphics, or specific areas of digital design.

• Brand System Development: Contribute to the evolution and refinement of Budderfly's visual identity and brand guidelines.

• Cross-Functional Project Leadership: Potentially lead visual aspects of larger marketing campaigns or initiatives.

• Senior Designer/Art Director Path: With demonstrated success and expanded responsibilities, growth into senior or art directorial roles is possible within a growing organization.

• Industry Knowledge: Develop specialized knowledge in sustainability and energy management, which can be valuable in niche marketing roles.

📝 Enhancement Note: For a designer with 1-3 years of experience, the growth potential at a fast-growing company like Budderfly is significant. The ability to adapt, learn new skills, and contribute strategically beyond basic execution will be key to advancing.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely outside of a traditional office setting, allowing for flexibility in work location within the United States.

Office Location(s): While the role is remote, Budderfly has a presence in various locations. The hiring platform indicates "Remote - US," suggesting candidates must be based within the United States. Specific office locations are not relevant for this remote position.

Workspace Context:

• Digital Collaboration: The primary mode of interaction will be through digital communication tools (e.g., Slack, email, video conferencing).

• Creative Autonomy: Remote work often requires a high degree of self-discipline and the ability to manage one's own workspace and schedule effectively.

• Technology Reliance: Access to reliable internet and a suitable personal workspace equipped for creative tasks (e.g., capable computer for Adobe Suite, potentially external monitors) is essential.

• Team Integration: Regular virtual team meetings and one-on-one sessions with the Director of Brand Marketing will be crucial for staying connected and aligned with team goals.

Work Schedule: The standard 40-hour work week is expected. While remote roles often offer some flexibility, candidates should be prepared to align their working hours with team needs, including potential early morning or late afternoon meetings to accommodate different time zones within the US. The focus will be on task completion and project delivery rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: As a fully remote role, candidates must be comfortable with independent work and digital communication. Proactive communication and effective time management are critical for success.

📄 Application & Portfolio Review Process

Interview Process: The typical interview process for a creative role at a company like Budderfly might involve:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, interest, and cultural fit.

• Portfolio Review & Technical Interview: A dedicated session with the Director of Brand Marketing (and potentially other marketing team members) to walk through the candidate's portfolio. This is where deep dives into specific projects, design choices, and technical skills (video editing, motion graphics, software proficiency) will occur.

• Creative Challenge/Assignment: Candidates may be given a small design task or brief to assess their creative problem-solving skills, approach to a new challenge, and ability to work within brand guidelines under a time constraint.

• Final Interview: A conversation with a more senior leader or hiring manager to discuss strategic alignment, long-term vision, and final cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that align directly with the job description's emphasis on video, social media, and digital content.

• Showcase Process: Be prepared to discuss your thought process behind each project: problem definition, ideation, design choices, software used, challenges overcome, and results achieved.

• Highlight Video & Motion Graphics: Given the primary focus, ensure your video and motion graphics work is prominently featured and technically sound.

• Demonstrate Brand Versatility: Include examples that show you can adapt to different brand styles, even if Budderfly's is your focus for this role.

• Organize for Clarity: Use a professional online portfolio platform (e.g., Behance, personal website) and ensure easy navigation.

• Quantify Impact (if possible): If any of your work led to measurable results (e.g., increased engagement, click-through rates), be ready to share those metrics.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any creative brief provided for a design challenge. Ask clarifying questions if needed.

• Focus on Brand Alignment: Ensure your submission adheres strictly to Budderfly's visual identity and brand tone.

• Prioritize Execution: For a short-term challenge, focus on delivering a well-executed piece that meets the core requirements, rather than overcomplicating it.

• Be Ready to Present: Prepare a brief explanation of your approach, design rationale, and how your solution addresses the brief.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio. It is crucial to tailor the portfolio and be prepared to discuss specific projects in detail, emphasizing skills relevant to video and social media.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: For rapid content creation, social media graphics, and collaborative design tasks. Proficiency in creating templates and utilizing its features for efficient output is expected.

• Adobe Creative Suite:

  • Adobe Illustrator: For creating logos, icons, illustrations, and vector graphics.
  • Adobe Photoshop: For image editing, retouching, and creating digital graphics.
  • Adobe InDesign: For layout design of print and digital collateral like brochures, one-pagers, and presentations.
  • Adobe Premiere Pro: For professional video editing, including assembly, cutting, color correction, and audio mixing.
  • Adobe After Effects: For creating motion graphics, animations, titles, and visual effects for video content.

Analytics & Reporting: While not a primary tool for this role, understanding how visual content performs on different platforms is beneficial. Familiarity with social media analytics dashboards (e.g., LinkedIn Analytics, Instagram Insights) or web analytics (e.g., Google Analytics) to understand engagement metrics would be a plus.

CRM & Automation: Not directly applicable to this designer role, but understanding how brand assets are used within marketing automation platforms or CRM systems could be an advantage.

📝 Enhancement Note: The explicit mention of both Canva and the full Adobe Creative Suite is significant. Candidates must be proficient in all listed Adobe programs, with a particular emphasis on Premiere Pro and After Effects due to the primary focus on video and motion graphics.

👥 Team Culture & Values

Operations Values:

• Sustainability & Environmental Impact: A core value driving the company's mission and culture. Employees are expected to be passionate about contributing to a greener future.

• Innovation: Budderfly values creative problem-solving and the development of cutting-edge solutions in energy management.

• Collaboration: Working together effectively across teams and departments is essential for achieving the company's ambitious goals.

• Customer Focus: Providing excellent service and solutions to clients is paramount, and visual content plays a role in building trust and demonstrating value.

• Growth Mindset: In a fast-growing company, embracing change, continuous learning, and adapting to new challenges is highly valued.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with marketing strategists, content creators, and potentially sales teams to develop visuals that align with campaign objectives and sales needs.

• Feedback-Oriented: A culture that encourages constructive feedback on creative work to refine assets and improve outcomes.

• Agile & Responsive: The pace of a fast-growing company often requires quick turnarounds and adaptability to evolving project requirements.

• Digital-First Communication: Reliance on digital tools for collaboration, project management, and idea sharing.

📝 Enhancement Note: Candidates should highlight their alignment with Budderfly's mission-driven values, particularly sustainability. Demonstrating an ability to collaborate effectively in a remote, digital environment is also crucial.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring that innovative designs always adhere to Budderfly's established brand guidelines and mission.

• Rapid Content Production: Meeting the demand for a high volume of visual assets, especially for social media and video, while maintaining quality.

• Translating Technical Concepts: Visually communicating complex energy management and sustainability data in an accessible and engaging manner for diverse audiences.

• Remote Collaboration Dynamics: Effectively communicating, receiving feedback, and integrating with a team when working remotely.

• Keeping Pace with Trends: Continuously evolving creative output to stay relevant in dynamic digital and social media landscapes.

Learning & Development Opportunities:

• Advanced Video & Motion Graphics Training: Opportunities to hone skills in Premiere Pro, After Effects, and potentially explore new animation software.

• Brand Strategy Contribution: Involvement in shaping the visual direction and brand system of a growing company.

• Sustainability Marketing Expertise: Developing specialized knowledge in marketing for environmental and energy-focused industries.

• Cross-Departmental Exposure: Gaining insights into sales, marketing strategy, and product development through collaborative projects.

• Professional Development: Potential for attending industry webinars, workshops, or conferences related to design, video, or marketing.

📝 Enhancement Note: Recognizing and preparing for these challenges will demonstrate a candidate's foresight and problem-solving capabilities. Highlighting a proactive approach to learning and development will showcase ambition.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media video campaign from concept to completion, highlighting your role in storyboarding and editing."

• "How would you visually represent the concept of 'energy savings' or 'carbon reduction' for a B2B audience using infographics or short animations?"

• "Walk me through a challenging project where you had to balance creative freedom with strict brand guidelines. What was your approach?"

Company & Culture Questions:

• "What interests you most about Budderfly's mission to reduce carbon emissions and promote sustainability?"

• "How do you approach collaboration in a remote work environment, and what tools do you prefer for team communication and project management?"

• "Describe a time you received constructive criticism on your design work. How did you handle it, and what was the outcome?"

Portfolio Presentation Strategy:

• Start with Impact: Begin your portfolio walkthrough with your strongest video and social media projects that directly align with the job description.

• Tell a Story: For each project, explain the client/goal, your role, the problem you solved, your creative process, the tools used, and the results achieved.

• Technical Depth: Be prepared to discuss your technical skills in Adobe Suite, particularly Premiere Pro and After Effects, and how you used specific features to achieve desired effects.

• Brand Application: Showcase examples demonstrating your ability to adhere to and apply brand guidelines effectively.

• Conciseness: Keep your presentation focused and relevant, aiming for clarity and impact without excessive detail on less pertinent projects.

📝 Enhancement Note: Candidates should thoroughly research Budderfly's mission, recent news (like the Time Magazine recognition), and their existing visual branding. Preparing specific examples for each question, especially relating to video and social media, will be critical.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Budderfly's careers page: https://www.budderfly.com/open-positions/?gh_jid=4681285006

• Portfolio Customization: Ensure your online portfolio prominently features your best work in video editing, motion graphics, and social media content creation. Tailor the selection to highlight examples relevant to a mission-driven company and B2B context.

• Resume Optimization: Update your resume to emphasize your 1-3+ years of professional design experience, proficiency in Adobe Creative Suite (specifically Premiere Pro and After Effects), and any experience with Canva. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, creative rationale, and technical skills. Prepare specific examples for common interview questions, focusing on your ability to create impactful visual content.

• Company Research: Familiarize yourself with Budderfly's mission, values, industry, and existing marketing materials. Understand their commitment to sustainability and how visual communication supports this.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.