Graphic Designer at BODYROK

📍 Job Overview

Job Title: Graphic Designer

Company: BODYROK

Location: New York, NY (or Miami, FL; Chicago, IL)

Job Type: Part-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-18

Experience Level: 2-5 Years

Remote Status: Hybrid (with flexible work from home options)

🚀 Role Summary

Design and produce compelling visual content for a premier boutique Pilates reformer studio franchise across digital and print platforms, enhancing brand storytelling.
Collaborate with Creative, Marketing, and Leadership teams to develop assets for campaigns, social media, email marketing, studio collateral, events, and merchandise.
Maintain and protect BODYROK's elevated visual identity and brand consistency across corporate and franchise locations.
Manage multiple design projects simultaneously from concept through final production, ensuring timely delivery in a fast-paced environment.
Support basic video and motion content creation, contributing to a dynamic and engaging brand presence.

📝 Enhancement Note: This role is specifically for a Graphic Designer within a franchise organization, emphasizing the need for strong brand adherence and the ability to create assets for both corporate and franchise-level marketing initiatives. The "Hybrid" work arrangement suggests a balance between remote flexibility and in-studio or team collaboration, particularly important for a brand centered on "community and experience."

📈 Primary Responsibilities

Develop and produce visually impactful creative assets for diverse marketing channels, including social media (Instagram, Facebook, TikTok), email campaigns, and promotional materials.
Translate creative briefs into polished, finished designs for product or studio launches, promotions, and events, ensuring alignment with campaign objectives.
Design in-studio signage, merchandise, event materials, and other branded collateral that reinforces the BODYROK aesthetic.
Create and maintain organized digital asset libraries, brand books, and creative templates to ensure brand consistency and efficient workflow.
Collaborate closely with the Creative Director, Marketing, and other stakeholders to brainstorm concepts, incorporate feedback, and execute creative strategies that strengthen the brand experience.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and brand guardianship, crucial for a growing franchise. The expectation to support "franchise marketing initiatives and location-specific needs" underscores the importance of adaptability and understanding diverse market requirements while maintaining a unified brand image.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically preferred for roles requiring 3+ years of experience.

Experience: 3+ years of professional graphic design experience, with a strong portfolio showcasing high-quality digital and print work, preferably within the wellness, fitness, lifestyle, or hospitality sectors.

Required Skills:

Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for professional design creation and manipulation.
Demonstrated expertise in Figma for collaborative design and prototyping.
Excellent understanding of typography, color theory, composition, visual hierarchy, and fundamental design principles.
Experience designing engaging content for social media platforms, specifically Instagram, Facebook, and TikTok.
Proven ability to translate creative briefs and brand direction into polished, effective visual assets.
Skill in basic video editing and content creation using tools like Canva, CapCut, or similar platforms.
Exceptional attention to detail and a commitment to maintaining brand consistency across all creative outputs.
Ability to manage multiple design projects simultaneously, prioritize effectively, and consistently meet tight deadlines in a fast-paced environment.
Capacity for independent work with minimal oversight, coupled with strong collaborative skills within a creative team. Preferred Skills:
Previous experience working with wellness, boutique fitness, hospitality, fashion, or other consumer-facing brands to understand aspirational aesthetics.
Experience supporting a multi-location or franchise organization, demonstrating an understanding of scaled brand management.
Experience designing for an aspirational, elevated, or high-end lifestyle aesthetic, aligning with BODYROK's brand positioning.
A genuine passion for fitness, health, wellness, and contemporary design trends.
Experience supporting photoshoots, campaign development, or creative production processes.

📝 Enhancement Note: The explicit mention of both Adobe Creative Suite and Figma indicates a modern design workflow that values both traditional design tools and collaborative digital platforms. The preference for specific industry experience (wellness, fitness, lifestyle) suggests the company values candidates who can intuitively grasp and translate the brand's aspirational and community-driven ethos.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase a diverse range of high-quality design work across digital (social media graphics, email banners, web assets) and print media (signage, collateral, merchandise mockups).
Include case studies or examples demonstrating the ability to translate creative briefs into polished, finished assets that meet specific campaign or project objectives.
Highlight examples of maintaining and protecting a brand's visual identity, showcasing consistency across various applications.
Present work that reflects an understanding of typography, color theory, and composition, particularly in the context of an elevated and aspirational lifestyle brand.
Demonstrate experience with social media content design for platforms like Instagram, Facebook, and TikTok. Process Documentation:
Examples of how you manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment.
Demonstrations of your ability to work independently while also collaborating effectively with creative teams and stakeholders.
If applicable, showcase any experience in organizing digital asset libraries, brand books, or creative templates.
Any examples of creating basic video or motion content using tools like Canva or CapCut would be beneficial.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. The emphasis on "elevated aesthetic" and "brand consistency" means candidates should curate their portfolio to specifically highlight work that aligns with BODYROK's premium, community-focused brand. Including examples of how they've adapted designs for different franchise locations or specific campaigns will be highly advantageous.

💵 Compensation & Benefits

Salary Range: $30.00 - $35.00 per hour.

Benefits:

Flexible work from home options available, offering a hybrid work arrangement.
Opportunity to work with a growing, premier boutique Pilates reformer studio franchise.
Exposure to an innovative fitness brand that combines fitness, elevated design, and community.
Potential to contribute to a fast-moving, collaborative team passionate about creating inspiring experiences.
Role within a brand that emphasizes movement, community, and experience.

Working Hours: Part-time, with an estimated 40 hours per week, allowing for flexibility in work location.

📝 Enhancement Note: The hourly rate of $30-$35/hour for a part-time role with 3+ years of experience in a major metropolitan area like New York, Chicago, or Miami is competitive. The "flexible work from home options" and "hybrid" nature of the role provide significant autonomy. While specific benefits are not detailed, the company culture and growth potential are highlighted as key components of the compensation package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Boutique Fitness / Wellness / Pilates Reformer Studios. BODYROK operates within a competitive and rapidly growing wellness sector, focusing on high-energy, results-driven workouts in an elevated environment.

Company Size: Franchise organization with multiple locations nationwide and in London. This implies a corporate headquarters managing brand strategy and support, alongside individual studio operations.

Founded: Specific founding date not provided, but BODYROK is established as a "premier boutique Pilates reformer studio franchise," indicating significant growth and operational experience.

Team Structure:

The Graphic Designer reports to the Creative Director, indicating a clear hierarchy within the creative department.
Collaboration is expected with the broader Creative, Marketing, and Leadership teams, emphasizing cross-functional teamwork.
Support for franchise marketing initiatives suggests interaction with a network of independent or semi-independent studio owners/operators. Methodology:
Visual Storytelling: Emphasis on using bold, elevated visual storytelling to bring the BODYROK brand to life.
Brand Consistency: Rigorous maintenance and protection of the BODYROK visual identity across all touchpoints and locations.
Collaborative Creation: Working in a fast-moving, collaborative environment to develop creative assets and brainstorm new ideas.
Data-Informed Design (Implied): While not explicitly stated, success in marketing and social media design often relies on understanding audience engagement and campaign performance, suggesting an indirect data-driven approach.

Company Website: https://bodyrok.com/

📝 Enhancement Note: BODYROK positions itself as more than just a fitness studio; it's an "experience" built on "movement, community, and elevated design." This suggests a company culture that values creativity, brand aesthetics, and a strong sense of belonging, which the Graphic Designer will be instrumental in visually communicating.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role requires 3+ years of experience, indicating a need for established skills and the ability to work with some autonomy, but likely still under the guidance of a Creative Director. The responsibilities involve core design production, brand management, and cross-functional collaboration, typical of a mid-level contributor.

Reporting Structure: Reports directly to the Creative Director. This provides a clear line of mentorship and creative oversight.

Operations Impact: The Graphic Designer's work directly impacts the brand's perception, member engagement, and marketing effectiveness. High-quality visual assets are crucial for attracting new members, retaining existing ones, and supporting franchise growth by providing compelling marketing materials.

Growth Opportunities:

Specialization: Opportunity to deepen expertise in specific areas like social media content creation, campaign design, or merchandise design within the fitness/lifestyle sector.
Brand Evolution: Contribute to the ongoing development and evolution of the BODYROK visual identity as the brand expands.
Cross-Functional Exposure: Gain experience collaborating with marketing, operations, and leadership teams, which can broaden understanding of business strategy.
Franchise Support: Develop skills in tailoring creative assets for diverse market needs within a franchise model.
Potential for Senior/Lead Roles: With proven success and expanded responsibilities, potential for advancement to Senior Graphic Designer or Art Director roles within the company or its affiliated entities.

📝 Enhancement Note: The emphasis on franchise marketing provides a unique growth avenue. A designer who excels at adapting brand guidelines for various locations and target demographics can become invaluable. The role offers a chance to shape the visual narrative of a growing fitness brand, providing tangible career development in a dynamic industry.

🌐 Work Environment

Office Type: Hybrid work environment, with flexible work-from-home options. This suggests a blend of remote work and potential in-person collaboration, either at a central office location (if applicable) or for specific team meetings, photoshoots, or events.

Office Location(s): The role is open to candidates residing in Miami, Florida; Chicago, Illinois; or New York, New York. This allows for a wider talent pool while potentially offering regional hubs for collaboration.

Workspace Context:

Collaborative & Fast-Paced: The environment is described as collaborative and fast-paced, requiring designers to be agile and communicative.
Tools & Technology: Access to and proficiency in industry-standard design software (Adobe Creative Suite, Figma) and basic video editing tools (Canva, CapCut) are essential.
Team Interaction: Opportunities for direct collaboration with the Creative Director, Marketing, and Leadership teams, fostering a dynamic creative exchange.

Work Schedule: Part-time, with an estimated 40 hours per week. This provides a substantial workload while allowing for some flexibility, fitting the hybrid model. The expectation for "tight deadlines" and "fast turnaround times" means structured time management will be key.

📝 Enhancement Note: The hybrid model with defined location hubs (Miami, Chicago, NYC) is a key feature. It suggests that while remote work is supported, there may be an expectation for occasional in-person meetings or events in one of these cities. Candidates should clarify the frequency and nature of any required in-office presence.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio to assess qualifications, experience, and design aesthetic alignment with BODYROK.
Creative Assessment: Potential for a design challenge or a portfolio presentation where candidates discuss their work, design process, and problem-solving approach. This will likely focus on how they'd tackle specific BODYROK brand challenges.
Team/Culture Fit Interviews: Discussions with the Creative Director and potentially other team members to evaluate collaboration style, communication skills, and cultural alignment with BODYROK's fast-paced, community-focused environment.
Final Interview: Likely with a member of the Leadership team to discuss overall fit and strategic contribution.

Portfolio Review Tips:

Curate for Brand Alignment: Select pieces that best showcase your ability to work within an established, elevated brand identity, similar to BODYROK's aesthetic. Prioritize work with a lifestyle, wellness, or fitness focus if available.
Demonstrate Versatility: Include examples of work across digital platforms (social media, email) and print collateral (signage, merchandise).
Highlight Process: Be prepared to discuss your design process for key projects, including how you interpret briefs, manage feedback, and ensure brand consistency.
Showcase Social Media Expertise: Feature strong examples of social media graphics that are engaging, on-brand, and effective for platforms like Instagram and TikTok.
Include Brand Guidelines Adherence: If possible, show a project where you successfully maintained or evolved a brand's visual guidelines.
Mention Tool Proficiency: Be ready to speak to your experience with Adobe Creative Suite and Figma.

Challenge Preparation:

Understand the Brand: Thoroughly research BODYROK's current marketing, social media presence, and brand messaging. Identify their visual style, target audience, and unique selling propositions.
Anticipate Design Tasks: Be prepared for a task that might involve creating social media posts for a new class launch, designing an in-studio promotional flyer, or adapting existing assets for a specific campaign.
Focus on Efficiency: Given the "fast-paced" environment and "tight deadlines," demonstrate an efficient workflow and ability to produce quality work quickly.
Communicate Your Thinking: Clearly articulate your design choices, the rationale behind them, and how they align with the brand and objectives.

📝 Enhancement Note: The emphasis on "elevated aesthetic" and "brand consistency" means candidates should meticulously select portfolio pieces that reflect this. For any design challenge, demonstrating an understanding of how design drives engagement and supports business goals (like member acquisition or retention) will be critical.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential for professional graphic design, including Photoshop (image editing, digital graphics), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print design, brochures).
Figma: A collaborative interface design tool, increasingly used for UI/UX design, prototyping, and team-based design workflows. Its inclusion suggests a modern, collaborative design process.
Canva: A user-friendly graphic design platform, often used for quick social media content creation, presentations, and simple video editing, indicating a need for versatility and speed.
CapCut: A popular mobile video editing application, useful for creating short-form video content for social media platforms like TikTok and Instagram Reels.

Analytics & Reporting:

While not explicitly listed as a requirement for the designer, understanding how design assets perform on social media (e.g., engagement rates, click-throughs) is beneficial. Familiarity with social media analytics dashboards (native to platforms like Instagram, Facebook) would be a plus. CRM & Automation:
Not directly relevant to the Graphic Designer's core responsibilities, but awareness of how marketing assets are deployed through email marketing platforms or social media management tools could be advantageous.

📝 Enhancement Note: The tech stack highlights a need for both high-end professional design capabilities (Adobe Suite) and more agile, collaborative tools (Figma, Canva, CapCut). This reflects a modern design workflow aimed at efficiency, speed, and broad content creation across various channels.

👥 Team Culture & Values

Operations Values:

Creativity & Innovation: A drive to bring the BODYROK brand to life through bold, elevated visual storytelling and contributing new ideas.
Brand Stewardship: A strong commitment to maintaining and protecting the BODYROK visual identity and ensuring brand consistency across all touchpoints.
Collaboration & Teamwork: Working closely with the Creative Director, Marketing, and Leadership teams in a fast-moving, collaborative environment.
Efficiency & Agility: Ability to manage multiple projects, meet tight deadlines, and work independently with minimal oversight in a fast-paced setting.
Community Focus: Contributing to an environment that values community and experience, visually translating these aspects.

Collaboration Style:

Cross-Functional Integration: Partnering with Marketing, Leadership, and other internal stakeholders to support broader brand initiatives and campaigns.
Feedback Incorporation: Efficiently incorporating feedback while maintaining the quality, consistency, and integrity of the brand.
Brainstorming & Idea Contribution: Actively participating in creative brainstorming sessions and contributing fresh perspectives.
Franchise Support: Providing creative support and guidance to franchise marketing initiatives, requiring clear communication and adaptable collaboration.

📝 Enhancement Note: BODYROK emphasizes an "elevated studio environment designed around movement, community, and experience." This suggests a culture that values aesthetics, a strong brand identity, and a sense of shared purpose. The Graphic Designer will play a key role in visually embodying these values.

⚡ Challenges & Growth Opportunities

Challenges:

Maintaining Brand Consistency Across Franchises: Ensuring that all franchise locations adhere to brand guidelines while allowing for necessary local adaptations can be a significant challenge.
Fast-Paced Environment & Tight Deadlines: Juggling multiple projects with rapid turnaround times requires exceptional organizational skills and the ability to perform under pressure.
Translating Brand Ethos: Visually communicating the unique "elevated experience" and "community" aspects of BODYROK can be challenging, requiring creative interpretation.
Balancing Creative Vision with Brand Mandates: Exercising creative judgment while strictly adhering to established brand standards and aesthetic.

Learning & Development Opportunities:

Brand Development: Contributing to the evolution of a growing franchise brand's visual identity.
Industry Exposure: Gaining deep experience within the dynamic wellness and boutique fitness industry.
Cross-Functional Skill Building: Working closely with marketing and leadership teams to understand broader business objectives and campaign strategy.
Franchise Marketing Acumen: Developing specialized skills in supporting a multi-location, franchise-based marketing effort.
Technology Proficiency: Expanding skills with collaborative design tools like Figma and efficient content creation platforms like Canva and CapCut.

📝 Enhancement Note: The primary challenge will likely be scaling creative output effectively for a franchise model, demanding strong process management and clear communication. Growth opportunities lie in becoming a key visual architect for a thriving wellness brand and mastering the nuances of franchise marketing.

💡 Interview Preparation

Strategy Questions:

"How would you approach designing social media content for a new BODYROK studio opening in a different city, considering local market nuances while maintaining brand consistency?" (Focus on brand guidelines, research, and adaptability.)
"Describe a time you had to incorporate significant feedback on a design project that changed your initial concept. How did you manage the process and ensure the final output was still strong?" (Tests collaboration, feedback management, and resilience.)
"Given BODYROK's focus on an 'elevated experience,' how would you visually represent this in a piece of marketing collateral, such as a flyer for a special event?" (Assesses understanding of brand ethos and creative problem-solving.) Company & Culture Questions:
"What attracts you to the BODYROK brand and its mission in the fitness industry?" (Tests genuine interest and research.)
"How do you approach working within established brand guidelines, and how do you balance that with creative innovation?" (Evaluates adherence to brand and creative potential.)
"Describe your experience working in a fast-paced, collaborative team environment. How do you manage your workload and communicate with stakeholders?" (Assesses work style and communication skills.) Portfolio Presentation Strategy:
Tell a Story: For each selected project, explain the brief, your creative process, the challenges you faced, and the impact of your design (if quantifiable).
Highlight Brand Alignment: Emphasize how your work fits within an aspirational, elevated brand like BODYROK. Showcase examples that demonstrate strong typography, color theory, and composition.
Demonstrate Tool Proficiency: Be ready to speak to your use of Adobe Creative Suite and Figma, and how you leverage them for efficient and effective design.
Showcase Social Media Savvy: Focus on social media examples that are engaging, visually appealing, and designed for platform-specific best practices.
Address Franchise Experience: If you have experience with multi-location or franchise businesses, be prepared to discuss it.

📝 Enhancement Note: Candidates should prepare to discuss specific examples that showcase their ability to work within brand guidelines, manage multiple projects efficiently, and visually translate abstract brand concepts like "elevated experience" and "community." A strong understanding of BODYROK's current visual identity is crucial.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the provided link on careerplug.com.
Customize Your Resume: Tailor your resume to highlight experience in graphic design, brand management, social media content creation, and proficiency with Adobe Creative Suite and Figma. Use keywords from the job description.
Curate Your Portfolio: Select 5-7 of your strongest, most relevant design projects that showcase your ability to work within an established brand identity, create engaging social media content, and design for both digital and print. Ensure it reflects an "elevated aesthetic."
Prepare Your Portfolio Presentation: Be ready to walk through your selected projects, explaining your design process, challenges, and how your work aligns with BODYROK's brand and objectives.
Research BODYROK: Thoroughly familiarize yourself with BODYROK's website, social media channels, and overall brand messaging to demonstrate a clear understanding of their aesthetic and mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer