Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Blevins Inc

Location: Nashville, TN, United States

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: April 16, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is integral to the Marketing team, focusing on the execution of on-brand visual assets for digital and print channels.

• It requires technical precision and a business-minded approach to creative production within a fast-paced workflow.

• The position involves leveraging modern design tools, including AI-assisted workflows, to drive efficiency and support marketing, sales, and internal communications.

• The Graphic Designer will maintain brand consistency, manage asset versions, and organize digital assets within a DAM platform, reporting to the Senior Marketing Manager.

📝 Enhancement Note: While the title is "Graphic Designer," the emphasis on "business-minded creative," "production workflow," "AI-assisted workflows to drive efficiency," "strategic creative lead," and collaboration with "sales" and "marketing" teams suggests a role that bridges creative execution with operational efficiency and GTM support. This is not a purely artistic role but one that requires understanding business objectives and optimizing creative output.

📈 Primary Responsibilities

• Brand & Creative Development:

  • Maintain and evolve brand consistency across all creative deliverables, ensuring adherence to brand guidelines.
  • Design a range of marketing collateral, including brochures, sell sheets, catalogs, look books, and presentations to support sales and marketing initiatives.
  • Develop creative assets for campaigns supporting promotions, product launches, and seasonal programs.
  • Create essential digital assets for email marketing, website content, social media posts, and digital advertising campaigns.
  • Design internal communications materials, and occasionally contribute to signage or packaging design.

• Production & Execution:

  • Prepare print and digital files for production with meticulous attention to quality, accuracy, and technical specifications.
  • Manage asset versioning, resizing, and adaptations to ensure consistency across various channels and platforms.
  • Organize, categorize, and maintain digital assets within the company's Digital Asset Management (DAM) platform for efficient retrieval and usage.
  • Execute creative projects based on provided creative briefs, effectively managing multiple projects and meeting concurrent deadlines.

• Collaboration & Partnership:

  • Work closely with Marketing, Sales, and Product teams to thoroughly understand project objectives, target audiences, and strategic intent.

  • Partner with external vendors, printers, and agencies to ensure successful execution of creative projects, managing relationships and deliverables.

  • Act as a collaborative creative partner, actively participating in brainstorming sessions, providing and receiving feedback constructively, and contributing to continuous improvement initiatives.

📝 Enhancement Note: The responsibilities clearly outline a blend of creative design and production management, with a strong emphasis on supporting sales and marketing efforts. The inclusion of "preparing files for print and digital production," "managing versioning," and "organizing digital assets within the DAM platform" highlights the operational aspects of the role.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Design Software Proficiency:

  • Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Proficient in Canva for versatile design tasks.
  • Experience managing digital assets within Digital Asset Management (DAM) platforms.
  • Solid understanding of pre-press and production basics for print deliverables.

• Digital & Web Skills:

  • Working knowledge of CMS platforms such as Webflow or WordPress for basic site updates.
  • Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo) for campaign building and deployment.
  • Basic understanding of HTML/CSS and UI/UX principles to inform design decisions.

• AI & Modern Workflows:

  • Experience utilizing AI-assisted design workflows (e.g., Adobe Firefly, Generative Fill) to enhance production efficiency.

• Portfolio: Preferred Skills:

• Experience with Figma for collaborative design.

• Basic motion graphics capabilities using Adobe After Effects.

• Familiarity with catalog management platforms like Easy Catalog.

📝 Enhancement Note: The required skills list is comprehensive, including not only core design tools but also web content management, email marketing platforms, and emerging AI design tools, indicating a forward-thinking marketing operations environment. The emphasis on a portfolio showcasing "range across print and digital media" is critical for evaluating the candidate's practical application of these skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Range & Quality: A robust portfolio showcasing a breadth of work across print collateral (brochures, sell sheets, catalogs) and digital assets (social media graphics, email banners, web graphics).

• Brand Consistency Examples: Specific examples demonstrating the ability to maintain and evolve brand identity across various deliverables and campaigns.

• Production Readiness: Samples that highlight attention to detail in file preparation for both print (e.g., correct color modes, bleed, resolution) and digital (e.g., optimized file sizes, appropriate formats).

• Workflow Integration: Evidence of using design tools efficiently, potentially including examples of AI-assisted workflows or DAM system usage.

Process Documentation:

• Brief Interpretation: Ability to translate creative briefs into effective visual solutions, demonstrating understanding of project objectives.

• Iterative Design: Examples showcasing an iterative design process, receiving and incorporating feedback to refine creative assets.

• Asset Management: Demonstrations of how assets are organized and managed, if possible, to show proficiency with DAM principles.

📝 Enhancement Note: For a Graphic Designer role with operational undertones, the portfolio is the primary "process and systems" demonstration. The emphasis is on practical application, efficiency, and adherence to brand standards rather than complex operational frameworks. The request for examples of AI-assisted workflows and DAM usage points to a need for candidates who can integrate modern tools into their production process.

💵 Compensation & Benefits

Salary Range: $58,000 - $70,000 USD per year

Benefits:

• Competitive base salary.

• Comprehensive benefits package including Medical, Dental, and Vision insurance.

• 401(k) plan with profit-sharing potential.

• Paid time off, including holidays, vacation, and sick time.

Working Hours:

• Standard business hours, typically 40 hours per week.

• Minimal overtime is expected.

📝 Enhancement Note: The salary range provided is typical for a mid-level Graphic Designer in a mid-sized market like Nashville, TN, especially considering the required experience and specific tool proficiencies. The benefits package is standard for a full-time corporate role, offering a good mix of health, retirement, and paid time off.

🎯 Team & Company Context

🏢 Company Culture

Industry: Building Products and Solutions for Manufactured Homes. Blevins Inc. operates within a specific niche of the construction and housing industry, providing essential components for manufactured homes. This context implies a need for clear, reliable, and perhaps straightforward visual communication.

Company Size: Blevins Inc. is a family-owned company, suggesting a potentially close-knit culture with a focus on long-term relationships. While not explicitly stated, a family-owned business of this nature often fosters a collaborative environment with opportunities for employees to gain exposure to various aspects of the business.

Founded: Founded in 1971, Blevins Inc. has a long history, indicating stability and established market presence. This longevity suggests a company that values tradition, reliability, and enduring partnerships.

Team Structure:

• Marketing Team: This role is part of the Marketing team, implying collaboration with marketing strategists, content creators, and campaign managers.

• Reporting Line: The Graphic Designer reports directly to the Senior Marketing Manager, indicating a clear reporting structure and a direct line for project assignment and feedback.

• Cross-functional Collaboration: The role requires close partnership with Marketing, Sales, and Product teams, highlighting a need for strong communication and the ability to translate diverse departmental needs into visual assets.

Methodology:

• Brand-Centric Approach: The company prioritizes brand consistency, expecting all visual assets to align with established guidelines.

• Efficiency-Focused Production: The role emphasizes leveraging modern tools, including AI, to drive efficiency in a fast-paced production workflow.

• Collaborative Problem-Solving: The culture encourages teamwork, iterative feedback, and a positive, collaborative energy.

Company Website: https://blevinsinc.isolvedhire.com

📝 Enhancement Note: The company's description as family-owned since 1971, with a "people-first philosophy" and a focus on "trust and long-standing relationships," suggests a stable, supportive, and collaborative work environment. The industry context of building products for manufactured homes is practical and may require design that is clear, functional, and supportive of sales efforts.

📈 Career & Growth Analysis

Operations Career Level: This position is a mid-level Graphic Designer role. While primarily focused on execution, the emphasis on "business-minded creative," "leveraging modern design tools and AI-assisted workflows to drive efficiency," and the potential to "evolve into a strategic creative lead" suggests opportunities for growth beyond pure execution.

Reporting Structure: The role reports to the Senior Marketing Manager. This provides a clear path for mentorship and guidance, with opportunities to learn strategic marketing principles and gain exposure to higher-level creative decision-making.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, sales enablement materials, and internal communications. High-quality, on-brand visuals are crucial for effective marketing campaigns, clear sales collateral, and strong internal engagement, all of which contribute to the company's overall success and operational efficiency.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Senior Graphic Designer or Creative Lead role, taking on more strategic design responsibilities and potentially managing junior designers or external agencies.

• Skill Specialization: Opportunity to deepen expertise in specific areas like digital marketing design, motion graphics, or AI-driven creative processes.

• Cross-Functional Exposure: Through collaboration with Sales, Product, and Marketing, the designer can gain a broader understanding of business operations, which can inform more strategic creative contributions.

• Process Improvement: Contribution to refining design workflows, implementing new tools, and optimizing asset management processes.

📝 Enhancement Note: The phrasing "motivated to evolve into a strategic creative lead" is a key indicator of growth potential. This suggests that while the initial role is execution-focused, there's a pathway for individuals who demonstrate strategic thinking and leadership capabilities.

🌐 Work Environment

Office Type: The job is based in the company's corporate office in Nashville, TN, indicating an on-site presence is required for the hybrid component.

Office Location(s): 421 Hart Ln, Nashville, TN 37216. This location should be considered for commute purposes.

Workspace Context:

• Hybrid Schedule: The role operates on a hybrid work model, allowing for a blend of in-office and remote work. This offers flexibility while maintaining team collaboration.

• Collaborative Environment: The company culture emphasizes teamwork and positive energy, suggesting an office environment conducive to collaboration and idea sharing.

• Tools & Technology: The role will involve working with industry-standard design software (Adobe Creative Suite, Canva), DAM platforms, and potentially CMS and email marketing tools, indicating a well-equipped creative workspace.

Work Schedule:

• Standard business hours (Monday to Friday) are expected, with minimal overtime. This provides a predictable schedule, balancing work demands with personal life.

📝 Enhancement Note: The "Hybrid" designation and explicit mention of working from the "corporate office in Nashville, TN" clarifies the work arrangement. The emphasis on "business-minded creative" and "fast-paced production workflow" suggests an environment that is productive and deadline-oriented, even within a hybrid model.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, focusing on resumes and portfolios to assess experience, skills, and alignment with requirements.

• Portfolio Review & Presentation: Candidates will likely be asked to present their portfolio, discussing specific projects, design choices, and their role in execution and problem-solving. This is a critical step to evaluate practical skills and communication abilities.

• Skills Assessment: Potentially a design challenge or a task to assess proficiency in core design tools (e.g., Adobe Creative Suite, Canva) and understanding of brand guidelines.

• Behavioral & Cultural Fit: Interviews to assess soft skills such as communication, collaboration, adaptability, and alignment with Blevins Inc.'s people-first, teamwork-oriented culture.

• Manager/Team Interviews: Discussions with the Senior Marketing Manager and potentially other team members to evaluate technical fit and team synergy.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase your range across print and digital media. Prioritize work that aligns with Blevins Inc.'s industry and brand needs.

• Highlight Process & Impact: For each project, clearly articulate the brief, your role, your design process, the tools used (especially Adobe Suite, Canva, AI tools), and the outcome or impact of your design. Quantify results where possible (e.g., "increased engagement by X%").

• Showcase Brand Adherence: Include examples where you successfully maintained or evolved brand guidelines. If you have experience with DAM platforms, mention or show how you managed assets.

• Demonstrate Versatility: Ensure your portfolio includes examples of collateral design, digital assets, and potentially any experience with web updates or email campaigns.

• Prepare for Discussion: Be ready to discuss your design choices, how you handle feedback, and how you leverage AI and other tools for efficiency.

Challenge Preparation:

• Technical Proficiency: Be prepared for tasks that test your speed and accuracy with Adobe Creative Suite and Canva.

• Brand Application: Practice applying brand guidelines to mock creative briefs.

• Problem-Solving: Think about how you would approach common design challenges, such as adapting assets for different channels or ensuring print-readiness.

📝 Enhancement Note: The emphasis on a portfolio demonstrating "range across print and digital media" and the mention of "AI-assisted workflows" are key areas to focus on during portfolio preparation. Candidates should be ready to discuss how they integrate these tools into their production process and ensure brand consistency.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop, Illustrator, and InDesign. Mastery is expected for creating high-quality print and digital assets.

• Canva: Required for its versatility in creating a wide range of assets quickly and efficiently, often used for social media, presentations, and internal communications.

• Digital Asset Management (DAM) Platforms: Experience managing and organizing assets within a DAM system is crucial for efficient workflow and brand consistency.

Web & Email Tools:

• CMS Platforms: Working knowledge of Webflow or WordPress for basic website updates, indicating an understanding of content integration.

• Email Marketing Platforms: Familiarity with Mailchimp or Klaviyo for building and deploying email campaigns, linking design to marketing execution.

Emerging Technologies:

• AI-Assisted Design Workflows: Proficiency with tools like Adobe Firefly or Generative Fill, demonstrating an ability to leverage AI for enhanced design efficiency and creative exploration.

Other Relevant Technologies:

• Basic HTML/CSS: Understanding these foundational web languages can aid in designing for digital platforms.

• UI/UX Principles: Basic knowledge helps in creating user-friendly and effective digital designs.

• Figma (Preferred): Experience with Figma is a plus for collaborative design processes.

• Adobe After Effects (Preferred): Basic motion graphics skills are advantageous for dynamic content.

• Catalog Platforms (Preferred): Familiarity with tools like Easy Catalog can be beneficial for specific marketing collateral.

📝 Enhancement Note: The inclusion of AI-assisted design tools like Adobe Firefly and Generative Fill is a significant requirement, indicating that Blevins Inc. is looking for a designer who embraces modern, efficient workflows. Proficiency in both print (Adobe Suite, pre-press) and digital (CMS, email platforms) tools is essential.

👥 Team Culture & Values

Operations Values:

• People-First Philosophy: A core value at Blevins Inc., emphasizing a supportive and employee-centric work environment. This translates to valuing collaboration, open communication, and employee well-being.

• Teamwork & Cross-Training: The company culture actively promotes teamwork and the development of skills across different areas. For a designer, this could mean opportunities to learn about other marketing functions or contribute to broader team projects.

• Trust & Long-Standing Relationships: This value underpins how Blevins Inc. interacts with both employees and customers, suggesting a culture of reliability, integrity, and mutual respect.

• Dedication & Growth: A commitment to delivering exceptional service and pursuing future opportunities, indicating a forward-looking and dedicated workforce.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with Marketing, Sales, and Product teams, necessitating clear communication and an understanding of diverse departmental goals.

• Iterative Feedback: The company culture is comfortable with iterative feedback, meaning designers should be open to receiving and acting upon constructive criticism to refine their work.

• Positive & Energetic: A collaborative, positive energy is sought to contribute to team momentum, suggesting an environment where enthusiasm and proactive engagement are valued.

📝 Enhancement Note: The emphasis on "people-first philosophy," "teamwork," and "long-standing relationships" points to a stable and supportive work environment. The designer's role in fostering a "collaborative, positive energy" is highlighted as important for team dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand & Production Constraints: Effectively translating creative ideas into on-brand visuals that also meet strict print/digital production requirements and tight deadlines.

• Managing Multiple Project Streams: Juggling diverse requests from Marketing, Sales, and Product teams simultaneously, ensuring timely delivery for each.

• Adapting to Evolving Tools: Staying current with new design software, AI functionalities, and digital marketing trends to maintain efficiency and creative output.

• Interpreting Diverse Stakeholder Needs: Understanding and accurately representing the objectives of different departments (Marketing, Sales, Product) through visual design.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in specific software or design disciplines through internal training or external workshops.

• Strategic Creative Input: Growing from an execution-focused role to contributing more strategically to campaign concepting and brand development.

• Workflow Optimization: Learning and implementing best practices for asset management, production efficiency, and leveraging AI tools.

• Cross-Departmental Understanding: Gaining insights into sales processes, product development, and marketing strategy, which can enhance design relevance and impact.

📝 Enhancement Note: The challenge of "balancing creative vision with brand and production constraints" is inherent to corporate graphic design. The growth opportunity lies in moving towards "strategic creative input," indicating a path for career advancement beyond pure execution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative ambition with strict brand guidelines or production limitations. How did you resolve it?" (Assesses problem-solving, brand adherence, and practical design skills).

• "How do you approach a creative brief from a sales team versus a marketing team? What are the key differences in your process?" (Evaluates understanding of different stakeholder needs and adaptability).

• "Walk me through your process for preparing a complex design for print production. What are the critical steps you take?" (Tests technical knowledge and attention to detail).

Company & Culture Questions:

• "What do you know about Blevins Inc. and our industry? How do you see design contributing to our mission?" (Tests research and strategic thinking about brand application).

• "Our culture values teamwork and a people-first philosophy. How do you contribute to a positive and collaborative team environment?" (Assesses soft skills and cultural fit).

Portfolio Presentation Strategy:

• Project Selection: Choose 3-5 projects that best represent your skills in print, digital, brand consistency, and efficiency (e.g., AI use).

• Storytelling: For each project, clearly articulate the objective, your role, your design process, the tools used, the challenges faced, and the final outcome.

• Highlight Efficiency: Specifically point out instances where you used tools like Canva or AI to speed up production or improve quality.

• Quantify Impact: If possible, mention metrics related to the success of your designs (e.g., engagement rates, conversion improvements from collateral).

• Prepare for Q&A: Be ready to discuss your design choices, how you handle feedback, and your understanding of Blevins Inc.'s brand.

📝 Enhancement Note: Interview questions will likely focus on practical application of design skills, understanding of production workflows, and integration of modern tools like AI. Candidates should be prepared to demonstrate their ability to translate business needs into effective visual assets and contribute to a collaborative team environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit Application: Complete and submit your application through the provided link on the Blevins Inc. isolvedhire portal.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in both print and digital design, specifically mentioning Adobe Creative Suite, Canva, DAM platforms, and any AI-assisted design workflows.

• Resume Optimization: Clearly articulate your 3-5 years of professional experience and your Bachelor's degree. Use keywords from the job description to align your qualifications with Blevins Inc.'s needs.

• Portfolio Walkthrough Preparation: Be ready to present and discuss your portfolio, focusing on projects that demonstrate brand consistency, production readiness, and efficiency. Practice articulating your design process and the impact of your work.

• Company Research: Familiarize yourself with Blevins Inc.'s history, industry, and values. Consider how your design skills can best support their "people-first philosophy" and their role in the manufactured housing industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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