Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Aristocrat Gaming

Location: Quincy, MA, United States (with flexibility to Boston, MA; Richmond, VA; Concord, NH; Lansing, MI)

Job Type: Full time

Category: Creative & Media / Art & Design / Marketing

Date Posted: August 3, 2026

Experience Level: 5-10 Years Professional Experience

Remote Status: Hybrid

🚀 Role Summary

• Design and produce compelling visual assets for digital marketing campaigns, encompassing cross-channel banners, email graphics, social media visuals, digital ads, and landing page creative.

• Collaborate closely with UX/UI designers and developers to ensure seamless adaptation of creative content across desktop, mobile, and app platforms, maintaining a mobile-first approach.

• Uphold and evolve the iLottery brand identity, ensuring visual consistency across all marketing channels and campaigns.

• Manage the preparation of production-ready files and maintain an organized digital asset library for efficient retrieval and reuse.

• Contribute creative insights during brainstorming sessions and strategic campaign planning, driving innovative visual solutions.

• Partner with marketing and analytics teams to interpret creative performance data and iteratively refine designs for maximum impact.

• Stay abreast of emerging design trends and digital marketing guidelines to ensure visual freshness and engagement.

📝 Enhancement Note: This role is positioned within Aristocrat's iLottery team, a division of their regulated online Real Money Gaming (RMG) business. The emphasis on "digital-centric settings," "mobile-first development," and "cross-channel banners" indicates a strong focus on performance marketing and user acquisition within the online gaming or lottery space. The "iLottery brand identity" suggests a need for adherence to specific brand guidelines while also pushing creative boundaries.

📈 Primary Responsibilities

• Asset Creation: Develop high-impact visual assets for digital advertising, social media, email marketing, web banners, and landing pages, ensuring they are optimized for each platform and align with campaign objectives.

• Brand Stewardship: Consistently apply and evolve the iLottery brand guidelines, ensuring all creative output is on-brand, visually cohesive, and effectively communicates the brand's message.

• Cross-Functional Collaboration: Work synergistically with UX/UI designers to ensure creative assets integrate seamlessly with user interfaces and user experience flows, and with developers to prepare files for efficient implementation.

• Digital Asset Management: Organize, tag, and maintain an accurate and accessible digital asset library, ensuring efficient retrieval for current and future projects.

• Performance-Driven Design: Collaborate with marketing and analytics teams to analyze the performance of creative assets, using data insights to inform design decisions and optimize future campaign creative.

• Trend Analysis: Proactively research and integrate current design trends, motion graphics techniques, and digital marketing best practices to keep creative output fresh, engaging, and competitive.

• Production Readiness: Prepare final production-ready files for various digital platforms, adhering to technical specifications and quality standards.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic collaboration. The emphasis on "performance-driven design" and "analyzing asset performance" suggests that success in this role will be measured not just by aesthetic quality but also by the direct impact of the creative on key marketing metrics like click-through rates, conversion rates, and engagement.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, Digital Media, or a related field is highly advantageous.

Experience: Minimum of 5 years of professional experience as a Graphic Designer, with a significant portion dedicated to digital-centric environments and performance marketing campaigns.

Required Skills:

• Adobe Creative Suite Mastery: Expert proficiency in Adobe Photoshop, Illustrator, and After Effects for creating a wide range of digital assets, including static images, illustrations, and motion graphics.

• Digital Campaign Design: Proven experience designing assets for multi-channel digital marketing campaigns (web banners, social media, email, digital ads, landing pages).

• Portfolio Excellence: A strong, diverse portfolio showcasing a wide range of visual styles, with a clear emphasis on digital campaigns, mobile-first design principles, and successful creative outcomes.

• Design Fundamentals: Solid understanding of core design principles, including composition, color theory, typography, and user-centered design relevant to digital platforms.

• Brand Consistency: Demonstrated ability to maintain and evolve brand identity across various marketing materials and channels.

• File Management: Highly organized with meticulous attention to detail for creating pixel-perfect, production-ready assets and managing digital asset libraries effectively.

• Collaboration & Communication: Excellent communication and interpersonal skills, with the ability to receive and act on feedback, iterate quickly, and collaborate effectively with cross-functional teams.

Preferred Skills:

• Figma Proficiency: Familiarity and practical experience with Figma for collaborative design workflows and prototyping.

• Motion Graphics & Animation: Experience in creating video content, motion graphics, or animations to enhance digital engagement.

• Web Technologies: Basic understanding or experience with HTML and CSS for web design implementation and understanding of web constraints.

• UX/UI Collaboration: Experience working closely with UX/UI designers and understanding of user interface principles.

• Gaming Industry Exposure: Familiarity with the gaming or iLottery industry and its specific design considerations.

📝 Enhancement Note: The requirement for "5+ years of professional experience" and the strong emphasis on Adobe Creative Suite, coupled with preferred skills in Figma, HTML, and CSS, suggest this role is for an experienced designer who can hit the ground running and contribute immediately to complex digital marketing initiatives. The mention of "mobile-first development" and "user-centered design" indicates a need to think beyond aesthetics and consider user experience and platform constraints.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Digital Campaign Success: Showcase specific examples of digital marketing campaigns where your creative assets contributed to measurable success (e.g., increased engagement, higher conversion rates, improved CTRs). Quantifiable results are highly valued.

• Mobile-First Design Examples: Include case studies or visual examples that highlight your ability to design effectively for mobile devices, demonstrating an understanding of responsive design principles and mobile user experience.

• Brand Identity Application: Present projects where you successfully applied or evolved a brand identity, showing consistency across multiple touchpoints and channels.

• Production-Ready File Examples: If possible, provide examples or descriptions of how you prepare and organize final production-ready files for digital assets, demonstrating attention to technical specifications and workflow efficiency.

• Motion Graphics/Animation Samples (if applicable): If you have experience in motion graphics or animation, include relevant examples to showcase these additional skills.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for taking a creative brief from concept to final delivery, including how you manage feedback, iterate on designs, and ensure project timelines are met.

• Collaboration Workflow: Articulate how you collaborate with cross-functional teams (e.g., marketing, UX/UI, development) to ensure seamless integration and alignment of creative work.

• Asset Management Practices: Describe your approach to organizing and maintaining digital assets, ensuring version control and efficient retrieval.

📝 Enhancement Note: For a graphic design role, the portfolio is paramount. The emphasis here is not just on showcasing pretty pictures but on demonstrating a designer's ability to create effective digital marketing assets that drive business outcomes. Candidates should be ready to articulate the "why" behind their design choices and connect them to business goals, particularly within the context of digital campaigns and mobile experiences.

💵 Compensation & Benefits

Salary Range: $56,000 - $104,000 per year

Benefits:

• Comprehensive Health Coverage: Includes health, dental, and vision insurance plans.

• Paid Time Off (PTO): Generous allowance for vacation, sick leave, and personal days.

• Retirement Savings: 401(k) plan with employer matching contributions, supporting long-term financial planning.

• Professional Development: Access to resources and opportunities for continuous learning and skill enhancement.

• Employee Assistance Program: Support services for personal and professional well-being.

Working Hours: The role is full-time, typically around 40 hours per week, with potential for some flexibility depending on project demands and hybrid work arrangements.

📝 Enhancement Note: The salary range provided is a broad estimate for a Graphic Designer role with 5-10 years of experience in a hybrid environment. Actual compensation will be influenced by specific location (e.g., Boston, MA often commands higher salaries than Richmond, VA), the candidate's exact experience level, and their specific skill set. The benefits package is standard for a full-time corporate role, with the 401(k) matching being a significant financial perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming, Entertainment, Technology, Real Money Gaming (RMG), iLottery, iGaming, Online Sports Betting (OSB). Aristocrat is a global leader in gaming content creation.

Company Size: Aristocrat Leisure Limited employs over 8,500 people globally, indicating a large, established, and well-resourced organization. Aristocrat Interactive, the specific business unit, is formed by the integration of Anaxi and NeoGames businesses.

Founded: Aristocrat Leisure Limited was founded in 1953. Aristocrat Interactive was formed in 2024 through the integration of Anaxi and NeoGames. This history suggests a stable company with a long-standing presence in the gaming industry, now actively expanding into the regulated online RMG space.

Team Structure:

• iLottery Team Focus: This role is part of the iLottery team within Aristocrat Interactive, focusing on regulated online real money gaming content and technology.

• Cross-Functional Collaboration: The designer will work closely with UX/UI designers, developers, marketing specialists, and analytics teams, indicating a collaborative and integrated workflow.

• Reporting: The Graphic Designer will likely report to a Creative Lead, Design Manager, or Marketing Manager within the iLottery division.

Methodology:

• Data-Driven Design: The role emphasizes partnering with marketing and analytics teams, suggesting that design decisions are informed by data and performance metrics.

• Agile/Iterative Processes: Collaboration with developers and the need to "iterate quickly" implies an agile or iterative approach to content creation and campaign deployment.

• Brand-Centric Development: A strong focus on maintaining and evolving the iLottery brand identity ensures a consistent and cohesive user experience across all touchpoints.

Company Website: https://www.aristocrat.com/ (Global Company) and likely specific portals for Aristocrat Interactive or iLottery.

📝 Enhancement Note: Aristocrat's long history in land-based gaming combined with its recent expansion into online RMG through Aristocrat Interactive (Anaxi, NeoGames) signifies a company with deep industry roots and a forward-looking strategy. The culture likely blends established gaming professionalism with the dynamic pace of digital technology and regulated online markets.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior Graphic Designer, requiring 5+ years of experience and the ability to work independently on complex digital projects. It's a key contributor role within the creative function, not an entry-level position.

Reporting Structure: The Graphic Designer will report into a creative or marketing leadership role within the iLottery division. They will collaborate extensively with peers in UX/UI, development, and marketing.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of digital marketing campaigns, player acquisition, player engagement, and ultimately, revenue generation for the iLottery business. High-quality, on-brand creative is crucial for building trust and driving user action in the regulated RMG space.

Growth Opportunities:

• Senior/Lead Designer: Potential to advance to a Senior Graphic Designer or Art Director role, taking on more complex projects, mentoring junior designers, and contributing more significantly to creative strategy.

• Specialization: Opportunity to specialize further in areas like motion graphics, animation, or specific digital marketing channels within the gaming sector.

• Cross-Functional Exposure: Gain deeper understanding of marketing strategy, UX/UI principles, and the technical aspects of digital product development, opening doors to broader roles in digital marketing or product design.

• Industry Expertise: Develop specialized knowledge within the regulated online gaming (RMG) and iLottery sectors, a growing and dynamic industry.

📝 Enhancement Note: The "5+ years of experience" requirement suggests a role that is beyond junior. Growth opportunities will likely involve increasing responsibility for creative strategy, project ownership, and potentially team leadership within the iLottery creative function. Understanding the specific needs of the regulated gaming industry will be a key differentiator for career progression.

🌐 Work Environment

Office Type: Aristocrat offers multiple office locations (Quincy, MA; Boston, MA; Richmond, VA; Concord, NH; Lansing, MI), suggesting a hybrid work model. Employees are expected to be present in the office a certain number of days per week, balancing in-person collaboration with remote flexibility.

Office Location(s): The primary location is Quincy, MA, with other listed locations offering flexibility. This provides candidates with options depending on their geographic preference within the specified regions.

Workspace Context:

• Collaborative Spaces: Offices are likely equipped with collaborative spaces, meeting rooms, and potentially studios to facilitate teamwork and brainstorming sessions.

• Technology Access: Designers will have access to industry-standard hardware and software, including powerful workstations and the Adobe Creative Suite.

• Team Interaction: The hybrid model encourages in-person interaction for key team meetings, creative reviews, and collaborative design sprints, fostering a sense of team cohesion.

Work Schedule: Standard full-time working hours (approximately 40 hours per week). While the core hours are fixed, the hybrid nature may offer some flexibility in structuring the workday, provided project deadlines and collaborative needs are met.

📝 Enhancement Note: The hybrid work arrangement is a key aspect of this role. Candidates should expect to balance remote work with regular in-office days to facilitate collaboration, particularly for creative reviews and team strategy sessions. The specific number of office days may vary.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Skills Assessment: Candidates will be asked to present their portfolio, discussing specific projects, design process, and contributions. This may involve a live screen-share or a prepared presentation. Expect questions about their approach to digital marketing design, brand consistency, and mobile-first strategies.

• Technical/Creative Challenge: A design challenge may be given, requiring candidates to create a specific asset or solve a design problem within a given timeframe. This assesses practical skills, problem-solving abilities, and how quickly they can apply feedback.

• Cross-Functional Interviews: Interviews with key stakeholders, such as Marketing Managers, UX/UI Designers, and potentially Development Leads, to assess collaboration skills and understanding of the broader GTM process.

• Final Interview: A final interview with hiring management to discuss overall fit, career aspirations, and confirm details.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects that showcase your digital marketing design skills, mobile-first approach, and brand consistency. Prioritize work that demonstrates impact and problem-solving.

• Quantify Impact: For each project, be prepared to discuss the objective, your role, your design process, and the results achieved. Use metrics (e.g., CTR, conversion rates, engagement) where possible.

• Tell a Story: For each project, walk through the problem, your solution, and the outcome. Explain your creative rationale and how your design choices addressed the brief.

• Highlight Digital & Mobile: Explicitly showcase your experience with digital campaigns, cross-channel assets, and mobile-first design principles.

• Prepare for Technical Questions: Be ready to discuss your proficiency with Adobe Creative Suite, Figma, and any experience with HTML/CSS or motion graphics.

Challenge Preparation:

• Understand the Brief: Carefully read and understand all aspects of the design challenge. Ask clarifying questions if needed.

• Focus on Strategy: Demonstrate not just visual skill but also strategic thinking. Explain why you made certain design choices based on the brief and target audience.

• Time Management: Allocate your time effectively. Prioritize essential elements and ensure you can present a polished, albeit perhaps not fully finalized, solution.

• Presentation Skills: Practice presenting your work clearly and concisely, highlighting key features and rationale.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating a wide range of visual styles, with an emphasis on digital campaigns and mobile-first development" means candidates must tailor their portfolios to highlight these specific requirements. Expect to discuss how your designs contributed to business goals.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (image editing, manipulation, digital asset creation), Illustrator (vector graphics, logos, illustrations), and After Effects (motion graphics, animation, video editing).

• Figma: Familiarity and practical experience are highly advantageous for collaborative design, prototyping, and asset handoff.

• Digital Asset Management (DAM) System: Experience with organizing and managing digital assets within a structured library.

Analytics & Reporting:

• Web Analytics Platforms (e.g., Google Analytics): Understanding how to interpret data from these platforms to inform design decisions and assess creative performance.

• Marketing Analytics Tools: Familiarity with tools used to track campaign performance, engagement, and ROI.

CRM & Automation:

• While not a primary focus for this role, an understanding of how design assets integrate with CRM and marketing automation platforms (e.g., email marketing software) can be beneficial.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. Figma is becoming increasingly standard for collaborative design, and its mention as an advantage suggests it's a valuable skill. The ability to interpret analytics data to inform design is crucial for a performance-oriented role.

👥 Team Culture & Values

Operations Values:

• All about the Player: A core value that translates to creating engaging and enjoyable player experiences through design, ensuring that the end-user's perspective is central to all creative output.

• Talent Unleashed: Fostering an environment where individual creativity and skills are recognized, developed, and utilized to their fullest potential, encouraging innovation in design.

• Collective Brilliance: Emphasizing teamwork, collaboration, and the synergy of diverse perspectives to achieve superior creative outcomes. This means actively contributing to and benefiting from team efforts.

• Good Business Good Citizen: Operating with integrity, adhering to regulatory requirements, and contributing positively to the business and community. For a designer, this means creating compliant, ethical, and effective marketing.

Collaboration Style:

• Cross-functional Integration: Active collaboration with marketing, UX/UI, and development teams is essential. This involves clear communication, proactive engagement, and a willingness to understand and integrate feedback from different disciplines.

• Iterative Feedback Loop: The culture likely embraces an iterative process where designs are shared, feedback is given and received constructively, and adjustments are made to improve the final product.

• Data-Informed Creativity: While creativity is paramount, the approach is likely balanced with a data-driven mindset, using performance insights to guide and refine design choices.

📝 Enhancement Note: Aristocrat's stated values provide a strong framework for understanding the company culture. For a Graphic Designer, "All about the Player" means creating visually appealing and user-friendly experiences, "Talent Unleashed" implies creative freedom within brand guidelines, "Collective Brilliance" stresses teamwork, and "Good Business Good Citizen" highlights the importance of regulatory compliance and ethical design in the gaming industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Maintaining a strong, consistent brand identity for iLottery while also producing fresh, engaging creative that stands out in a competitive digital landscape.

• Adapting to Rapidly Evolving Digital Trends: Staying current with fast-changing digital marketing trends, platform updates, and design technologies to ensure creative output remains relevant and effective.

• Cross-Platform Optimization: Designing assets that perform optimally across a wide range of devices and screen sizes, from desktop to mobile and in-app experiences.

• Data Interpretation for Design: Effectively translating performance data and analytics insights into actionable design improvements.

• Regulatory Environment: Navigating the specific design considerations and compliance requirements within the regulated gaming and iLottery industry.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in motion graphics, animation, UI design principles, or specialized digital marketing creative.

• Industry Knowledge: Gaining in-depth knowledge of the regulated online gaming (RMG) sector, player behavior, and marketing strategies specific to this industry.

• Tool Proficiency: Learning to leverage new design tools and technologies, such as advanced features in Adobe Creative Suite or mastering Figma for collaborative workflows.

• Cross-Functional Skill Development: Exposure to marketing strategy, analytics, and product development processes can broaden understanding and career options.

📝 Enhancement Note: The challenges highlight the dynamic nature of digital design within a regulated industry. Growth opportunities are tied to both deepening design expertise and expanding knowledge within the specific context of online gaming and digital marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating digital marketing assets from brief to final delivery. How do you ensure brand consistency and optimize for mobile?" (Focus on workflow, brand adherence, mobile-first thinking)

• "Tell me about a time you collaborated with UX/UI designers or developers. What were the challenges and how did you ensure a smooth handoff?" (Highlight communication, integration, problem-solving)

• "How do you use data and analytics to inform your design decisions? Can you provide an example where data led you to change your creative approach?" (Demonstrate data-driven design mindset)

• "Walk me through a project in your portfolio that you are particularly proud of, explaining the objective, your role, your design choices, and the results." (Prepare a compelling narrative for 1-2 key projects) Company & Culture Questions:

• "What interests you about Aristocrat Gaming and specifically our iLottery business?" (Research Aristocrat Interactive, Anaxi, NeoGames, and the iLottery market)

• "How do you align with Aristocrat's values, such as 'All about the Player' and 'Collective Brilliance'?" (Connect your work ethic and past experiences to these values)

• "How do you approach receiving and giving constructive feedback on creative work?" (Showcase a mature and collaborative attitude towards feedback) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically. For each project, cover: Problem/Brief, Your Role, Design Process/Solution, Key Features (especially digital/mobile), and Results/Impact.

• Visuals: Ensure your presentation slides are clean, visually appealing, and highlight the key design elements of your work. Avoid clutter.

• Storytelling: Weave a narrative around each project. Explain the "why" behind your design choices.

• Quantify Impact: Whenever possible, use metrics to demonstrate the effectiveness of your designs.

• Be Prepared for Questions: Anticipate questions about your technical skills, creative process, and how you handle challenges.

📝 Enhancement Note: The interview preparation emphasizes demonstrating not only creative talent but also strategic thinking, collaborative skills, and an understanding of performance marketing within the gaming industry. A well-prepared portfolio that directly addresses the job requirements is crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Aristocrat Careers site.

• Portfolio Customization: Ensure your submitted portfolio prominently features digital marketing campaigns, mobile-first designs, and examples of brand consistency. Highlight projects with quantifiable results.

• Resume Optimization: Tailor your resume to emphasize your 5+ years of experience in digital-centric graphic design, proficiency in Adobe Creative Suite, and any relevant experience with iLottery, gaming, or performance marketing. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and preparing answers to common interview questions related to strategy, collaboration, and company values. Be ready to discuss your experience with mobile-first design and digital asset management.

• Company Research: Thoroughly research Aristocrat Gaming, Aristocrat Interactive, and the iLottery market. Understand their mission, values, and recent developments to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.