Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Aertsen

Location: Hyderabad, Telangana, India

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: May 15, 2026

Experience Level: 1-2 Years

Remote Status: On-site

🚀 Role Summary

• This role is focused on the creation of compelling visual assets for digital marketing campaigns, encompassing social media, ad campaigns, and promotional materials.

• The Graphic Designer will be instrumental in maintaining and enhancing the company's brand identity through consistent and engaging visual communication.

• Collaboration with the marketing team is a key aspect, requiring the designer to translate marketing objectives into effective visual concepts.

• The position demands proficiency in industry-standard design software for image editing, vector graphics, and layout creation.

📝 Enhancement Note: While the raw job title is "Graphic Designer," the responsibilities heavily lean towards supporting marketing efforts and ensuring brand consistency, aligning it with a Marketing Operations or GTM-focused design role. The emphasis on digital platforms and ad campaigns positions this as a critical support function for revenue generation activities.

📈 Primary Responsibilities

• Design visually appealing and effective creatives for social media posts, digital ad campaigns, and other online marketing initiatives.

• Develop compelling banners, promotional materials, and diverse marketing assets to support campaign objectives and brand visibility.

• Collaborate closely with the marketing team to conceptualize and execute visual designs that align with brand guidelines and campaign strategies.

• Utilize Adobe Photoshop for advanced image editing, retouching, and enhancement to ensure high-quality visual output.

• Create precise vector-based graphics, illustrations, and layouts using Adobe Illustrator, ensuring scalability and clarity.

• Uphold and enforce brand consistency across all visual assets, ensuring a cohesive and recognizable brand presence.

• Contribute to the design of website banners, brochures, presentations, and other collateral materials as required by various departments.

📝 Enhancement Note: The responsibilities highlight a direct contribution to marketing effectiveness, which is a core component of revenue operations. The need to ensure brand consistency across all visual assets underscores the importance of this role in maintaining a professional and unified market presence, directly impacting lead generation and customer perception.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating design proficiency is paramount. A background in Fine Arts, Graphic Design, or a related field is beneficial.

Experience: 1-2 years of practical experience in a Graphic Designer role, with a proven track record of creating digital marketing assets.

Required Skills:

• Strong proficiency in Adobe Illustrator for vector graphics, illustrations, and complex layouts.

• Advanced skills in Adobe Photoshop for image manipulation, retouching, and digital asset creation.

• Solid understanding of fundamental design principles, including typography, color theory, layout composition, and visual hierarchy.

• Ability to conceptualize and produce clean, modern, and engaging designs that resonate with target audiences.

• Basic understanding of social media creative requirements and digital advertising formats (e.g., banner ad specifications).

• Excellent communication skills to effectively collaborate with the marketing team and articulate design concepts.

• Strong time management and organizational skills to handle multiple projects and meet deadlines efficiently. Preferred Skills:

• Familiarity with Canva for quick design iterations and template-based content creation.

• Experience with motion graphics software such as Adobe After Effects for animated creatives.

• Basic video editing skills using Adobe Premiere Pro for short promotional clips.

• Prior experience in branding specific to the interior design or real estate sectors is a significant advantage.

📝 Enhancement Note: The requirement for proficiency in Adobe Illustrator and Photoshop, combined with an understanding of digital marketing formats, suggests this role is critical for executing GTM strategies. The preferred skills in After Effects and Premiere Pro indicate potential for more dynamic content creation, which can significantly impact campaign performance and lead generation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of digital marketing creatives, including social media posts, ad banners, and promotional graphics.

• Demonstrations of proficiency in Adobe Illustrator and Photoshop, with examples of vector artwork and image manipulation.

• Case studies or examples illustrating the application of design principles (typography, color theory, layout) to achieve specific marketing objectives.

• Evidence of maintaining brand consistency across diverse visual assets and campaign materials.

• Examples that highlight an understanding of digital advertising formats and platform-specific design considerations. Process Documentation:

• The ability to document design workflows, from initial concept to final asset delivery, for team reference and process improvement.

• Examples of how design processes were optimized for efficiency or to improve campaign performance.

• Documentation of how brand guidelines were applied and maintained throughout design projects.

📝 Enhancement Note: For a role supporting marketing and GTM, the portfolio isn't just about aesthetics; it's about demonstrating the ability to create visuals that drive engagement and conversions. The emphasis should be on how the designs contributed to marketing goals, aligning with revenue operations principles of measurable impact.

💵 Compensation & Benefits

Salary Range: ₹20,000 - ₹25,000 INR per month.

Benefits:

• Medical Benefits: Comprehensive medical coverage to ensure the well-being of employees and their families.

• Two Day Weekend: A standard Saturday and Sunday off to promote work-life balance and personal rejuvenation.

• Provident Fund: Contribution to a provident fund scheme for long-term financial security and retirement planning.

• Vacation Leave: 12 days of paid vacation per year, allowing for extended breaks for personal enrichment and travel.

• Fun Work Environment: A dynamic and engaging workplace culture designed to foster creativity and employee satisfaction.

Working Hours: Standard full-time working hours, likely aligning with the typical 40-hour work week in India, with a focus on task completion and project delivery.

📝 Enhancement Note: The salary range is on the lower end for experienced professionals in major Indian metros like Hyderabad. However, the benefits package, particularly the 12 days of vacation and a fun work environment, aims to compensate for this. For candidates early in their careers, this can be a valuable opportunity to gain experience in a GTM-focused design role. Researching average salaries for Graphic Designers with 1-2 years of experience in Hyderabad, specifically within the marketing/advertising sector, would provide further context. The stated salary suggests a junior to mid-level role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate / Interior Design (based on preferred skills). This industry often requires strong visual branding to showcase properties and design aesthetics, making the graphic designer's role crucial for market perception.

Company Size: Aertsen is likely a growing company, indicated by the need for a dedicated graphic designer and the mention of growth opportunities. The company size could range from small to medium-sized.

Founded: Information not provided, but the company's presence suggests established operations.

Team Structure:

• The Graphic Designer will likely be part of the marketing department, reporting to a Marketing Manager or Head of Marketing.

• Close collaboration is expected with marketing specialists, content creators, and potentially sales teams.

• The team structure is probably lean, requiring individuals to be adaptable and take ownership of their design responsibilities. Methodology:

• Data Analysis: Marketing creatives are expected to be data-informed, though the designer's direct involvement in analysis might be limited. Understanding performance metrics for digital ads is beneficial.

• Workflow Planning: The designer will need to manage their workflow, prioritizing tasks based on marketing campaign schedules and team requests.

• Automation & Efficiency: While not explicitly stated, efficiency in design processes (e.g., using templates, optimizing file management) is implicitly valued.

Company Website: https://www.aertsen.in/

📝 Enhancement Note: Aertsen's focus on real estate/interior design means the graphic designer plays a pivotal role in shaping the company's image and attracting clients. A strong understanding of this industry's visual language would be a significant asset, demonstrating an alignment with the company's core business and GTM strategy.

📈 Career & Growth Analysis

Operations Career Level: This position is an entry-level to junior role within the design and marketing operations function. It offers a foundation in creating B2C or B2B marketing assets for a specific industry.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a similar leadership role within the marketing department. This provides exposure to marketing strategy and campaign planning.

Operations Impact: The designer's work directly impacts the effectiveness of marketing campaigns by creating visually engaging content that attracts leads and reinforces brand messaging. This contributes to the overall revenue generation pipeline by improving conversion rates and brand recall.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in digital marketing design, potentially specializing in areas like social media advertising, motion graphics, or branding.

• Industry Expertise: Develop specialized knowledge in real estate or interior design branding, making them a valuable asset for future roles in this niche.

• Cross-Functional Exposure: Gain experience working with various teams, understanding broader business objectives and how design supports them.

• Potential Advancement: With demonstrated success and additional skill development (e.g., in After Effects, Premiere Pro), career progression could lead to a Senior Graphic Designer or Art Director role, or even a transition into broader marketing operations or creative leadership roles.

📝 Enhancement Note: For an operations professional, understanding how design contributes to the GTM funnel is key. This role offers a pathway to understand the visual elements that drive lead generation and customer acquisition, a crucial aspect of revenue operations.

🌐 Work Environment

Office Type: The description implies an on-site role within a physical office environment.

Office Location(s): Hyderabad, Telangana, India.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with the marketing team, suggesting an open or semi-open office layout conducive to teamwork and quick communication.

• Operations Tools & Technology: Access to standard design software (Adobe Creative Suite) and potentially project management tools.

• Team Interaction: Opportunities to interact with marketing professionals, understand campaign goals, and receive feedback on designs.

Work Schedule: A standard full-time schedule, likely Monday to Friday, with a focus on delivering high-quality creative assets within project timelines. The "Two Day Weekend" benefit reinforces a structured work week.

📝 Enhancement Note: The on-site nature of the role in Hyderabad means candidates should consider commute times and the local work culture. The emphasis on collaboration suggests an environment where feedback is actively exchanged, which is beneficial for skill development in operations-focused roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resumes and portfolios to assess basic qualifications and design aesthetic.

• Skills Assessment/Test: A practical design challenge may be given, focusing on creating a specific marketing asset (e.g., a social media ad, a banner). This tests proficiency in Adobe tools and ability to meet brief requirements.

• Interview: Discussion with the hiring manager and potentially marketing team members to assess communication skills, understanding of design principles, brand awareness, and cultural fit. Questions may revolve around past projects, design process, and ability to work under pressure.

• Final Round: Possibly a discussion about career aspirations and how they align with the company's growth.

Portfolio Review Tips:

• Showcase Digital Marketing: Prioritize examples of social media creatives, digital ads, and web banners.

• Highlight Adobe Proficiency: Include work that clearly demonstrates expertise in Adobe Illustrator and Photoshop.

• Brand Consistency Examples: If possible, show how you've maintained brand consistency across different assets or campaigns.

• Contextualize Your Work: For each piece, briefly explain the objective, your role, the tools used, and the outcome (if known).

• Keep it Concise: Focus on your strongest, most relevant work. A portfolio of 10-15 strong pieces is often better than dozens of mediocre ones.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design test.

• Focus on Brand Alignment: Ensure your design adheres to the brand's style and messaging.

• Time Management: Practice creating similar assets within a limited timeframe.

• Deliverables: Understand the required file formats and specifications for the final submission.

📝 Enhancement Note: For a role supporting GTM, the interview will likely probe how your design skills translate into tangible marketing results. Be prepared to discuss how your visuals support campaign goals and attract the target audience.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logos, icons, and scalable illustrations. Proficiency in creating clean, professional vector art is key.

• Adobe Photoshop: Crucial for image editing, retouching, creating digital assets, and preparing files for web and print. Advanced layer management and masking skills are expected.

Analytics & Reporting:

• While not directly a design tool, understanding how design performance is measured (e.g., click-through rates on ads, engagement on social media) is beneficial. Familiarity with basic analytics dashboards could be an advantage. CRM & Automation:

• Not directly applicable to this role, but awareness of how marketing assets are deployed through CRM or marketing automation platforms (e.g., email marketing) is helpful. Preferred Tools:

• Canva: Useful for rapid prototyping, social media content creation, and simpler design tasks.

• Adobe After Effects: For creating animated graphics, explainer videos, and dynamic social media content.

• Adobe Premiere Pro: For basic video editing and producing short promotional videos.

📝 Enhancement Note: Mastery of Adobe Illustrator and Photoshop is non-negotiable. The preferred skills in After Effects and Premiere Pro indicate a potential for growth into more dynamic content creation, which is increasingly important for engagement in digital marketing and GTM strategies.

👥 Team Culture & Values

Operations Values:

• Creativity: A core value, encouraging innovative design solutions that capture attention.

• Collaboration: Emphasis on teamwork and effective communication with the marketing department to achieve shared goals.

• Brand Stewardship: A commitment to maintaining brand integrity and consistency across all visual touchpoints.

• Efficiency: Valuing timely delivery and optimized design processes to support fast-paced marketing campaigns.

• Growth Mindset: Encouraging continuous learning and adaptation to new design trends and tools.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing to understand campaign objectives and translate them into visual concepts.

• Feedback Exchange: Openness to receiving and incorporating feedback from the marketing team to refine designs.

• Knowledge Sharing: Potentially sharing design best practices and insights with team members.

📝 Enhancement Note: The culture likely blends creative expression with a results-oriented approach, typical of marketing teams focused on revenue generation. Understanding how design contributes to business outcomes is a key cultural alignment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Guidelines: Effectively producing innovative designs while strictly adhering to established brand standards.

• Meeting Tight Deadlines: Working in a fast-paced marketing environment often requires delivering high-quality assets under pressure.

• Adapting to Evolving Trends: Staying current with the latest design trends, social media formats, and digital marketing best practices.

• Translating Marketing Objectives: Accurately interpreting marketing briefs and translating them into compelling visual narratives.

Learning & Development Opportunities:

• Skill Advancement: Formal or informal training in advanced techniques for Adobe Creative Suite, motion graphics, or video editing.

• Industry Exposure: Learning about the real estate/interior design market and its specific branding and marketing needs.

• Mentorship: Potential guidance from senior marketing or design professionals within the company.

• Portfolio Expansion: Opportunities to work on diverse projects that can significantly enhance one's professional portfolio.

📝 Enhancement Note: This role presents a great opportunity to develop skills critical for GTM roles by understanding the visual elements that drive customer acquisition and engagement. The challenges are framed as opportunities for skill development and strategic thinking.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media ad campaign from brief to final asset." (Focus on workflow, understanding objectives, and iteration.)

• "How do you ensure brand consistency across different marketing materials?" (Highlight adherence to brand guidelines and systematic approach.)

• "Walk me through a design project you're particularly proud of. What was the objective, your role, and the outcome?" (Emphasize problem-solving, creativity, and impact.) Company & Culture Questions:

• "What interests you about Aertsen and the real estate/interior design industry?" (Show research and genuine interest.)

• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate adaptability and a collaborative spirit.)

• "How do you stay updated with the latest design trends and digital marketing best practices?" (Highlight proactivity and continuous learning.) Portfolio Presentation Strategy:

• Tell a Story: For each piece, explain the problem it solved or the objective it met.

• Quantify Impact (If Possible): If any of your designs contributed to measurable results (e.g., higher click-through rates), mention it.

• Showcase Diverse Skills: Highlight examples that demonstrate proficiency in both Illustrator and Photoshop, and ideally, any motion graphics work.

• Brand Alignment: Be ready to discuss how your designs align with a specific brand's identity and target audience.

📝 Enhancement Note: For this role, be prepared to discuss not just your design skills but also your understanding of how design supports marketing goals and contributes to the company's overall success in attracting clients and generating revenue.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your online portfolio through the provided application channel.

• Portfolio Customization: Ensure your portfolio prominently features digital marketing creatives, social media posts, and ad banners relevant to the responsibilities outlined. Tailor the presentation to showcase your skills in Adobe Illustrator and Photoshop.

• Resume Optimization: Highlight your 1-2 years of experience, specific software proficiencies (Adobe Suite), and any experience related to digital marketing or the real estate/interior design industry. Use keywords from the job description to align your application.

• Interview Preparation: Practice discussing your design process, how you approach brand consistency, and your ability to translate marketing briefs into visual assets. Prepare to present a key project from your portfolio.

• Company Research: Familiarize yourself with Aertsen's existing branding, website, and marketing materials to demonstrate a genuine interest and understanding of their visual identity and market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.