Graphic Designer
📍 Job Overview
Job Title: Graphic Designer
Company: Acuren Inspection, Inc. (Operating as TiC Solutions for this role)
Location: Sherwood Park, Alberta, Canada / Houston, Texas, United States
Job Type: Full-Time
Category: Marketing & Creative Operations
Date Posted: August 19, 2026
Experience Level: 5+ Years
Remote Status: Hybrid (Minimum 3 days in-office)
🚀 Role Summary
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This role is a hybrid of Digital Marketing Specialist and Graphic Designer, focusing on creating high-impact visual assets that enhance the enterprise brand for TiC Solutions.
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Responsibilities include the end-to-end development of creative materials, from initial concept to final delivery, across both digital and physical mediums.
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The position requires strong collaboration with internal stakeholders, including marketing, HR, sales, and subject-matter experts, to ensure creative solutions align with strategic business objectives.
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A key aspect of the role involves leveraging user data to continuously refine and optimize digital assets on websites and e-commerce platforms, ensuring relevance and effectiveness.
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This role will be instrumental in managing and organizing a comprehensive library of creative assets for internal accessibility and reference.
📝 Enhancement Note: While the job title is "Graphic Designer," the description clearly delineates a dual role as a "Digital Marketing Specialist," emphasizing strategic marketing contributions alongside creative execution. The focus on "enterprise brand," "business growth," and "stakeholder needs" points towards a role deeply embedded in GTM strategy and brand management, requiring an operations-minded approach to creative asset deployment and optimization.
📈 Primary Responsibilities
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Design and develop a comprehensive suite of creative materials, including branding elements, print and packaging collateral, website layouts, digital advertisements, and engaging social media and email campaign assets.
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Collaborate closely with internal stakeholders and cross-functional teams to effectively prioritize workloads and allocate creative resources, ensuring alignment with marketing and business goals.
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Strategize, conceptualize, and develop innovative creative ideas, grounded in key insights and directly supporting strategic marketing objectives and campaign goals.
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Oversee and approve all creative concepts developed by the team, ensuring that all final deliverables effectively meet the defined strategic objectives and quality standards.
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Create dynamic motion graphics, animated content, short-form videos, compelling presentation visuals, and other multimedia assets tailored for various platforms including websites, social media, email campaigns, Viva Engage, SharePoint, conferences, and digital advertising channels.
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Provide end-to-end support for video production, encompassing storyboarding, filming coordination, basic lighting and audio setup, editing, captioning, formatting, and comprehensive asset management.
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Continuously analyze user data from websites and e-commerce platforms to re-evaluate and refine digital assets, ensuring content remains updated, relevant, and aligned with the latest technological advancements and user experience best practices.
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Organize, categorize, and maintain a centralized library of all creative assets, ensuring easy accessibility and efficient retrieval for internal stakeholders across various departments.
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Undertake other assigned work duties that contribute to the marketing and creative objectives of the organization.
📝 Enhancement Note: The responsibilities highlight a strategic approach to design, moving beyond mere execution to include concept development, data-driven optimization, and content lifecycle management. The emphasis on "user data," "re-evaluating and refining digital assets," and "asset management" indicates a need for an operations-oriented mindset in managing creative output for maximum business impact.
🎓 Skills & Qualifications
Education: While specific educational requirements are not detailed, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically expected for roles with this level of experience and responsibility.
Experience: 5+ years of progressive creative experience, with a strong emphasis on digital marketing and graphic design. Proven experience in developing and executing digital campaigns and a solid understanding of web design standards are highly preferred.
Required Skills:
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Demonstrated proficiency in professional design and media-production software, specifically the Adobe Creative Cloud suite, including Illustrator, Photoshop, InDesign, Premiere Pro, and After Effects, or comparable advanced applications.
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Extensive knowledge of layout, typography, color theory, and design principles.
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Strong project management capabilities, with the ability to manage multiple projects simultaneously, meet deadlines, and track progress effectively.
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Proven ability to collaborate effectively with internal stakeholders and cross-functional teams, understanding and translating business needs into creative solutions.
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Excellent proofreading and editing skills, with a meticulous eye for detail in reviewing both personal and team members' work. Preferred Skills:
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Experience with motion graphics and animation software beyond basic After Effects capabilities.
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Familiarity with content management systems (CMS) and digital asset management (DAM) systems.
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Understanding of SEO principles and how design impacts search engine performance.
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Experience in video production, from concept development and storyboarding to filming, editing, and post-production.
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Knowledge of web design standards, user experience (UX) principles, and conversion rate optimization (CRO) strategies.
📝 Enhancement Note: The requirement for 5+ years of experience and proficiency in advanced Adobe Creative Cloud applications suggests a mid-to-senior level role. The preference for digital campaign experience and web design standards points towards a need for candidates who understand the operational impact of design on user engagement and conversion funnels, aligning with GTM objectives.
📊 Process & Systems Portfolio Requirements
Portfolio Essentials:
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A curated portfolio showcasing a diverse range of high-quality creative projects, with a strong emphasis on digital marketing assets and branding initiatives.
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Specific examples demonstrating experience in website layout design, digital advertisements, social media graphics, and email campaign visuals.
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Case studies or project examples that illustrate the strategic thinking behind creative solutions, detailing the problem statement, design process, and measurable outcomes.
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Visual evidence of motion graphics, animated content, or short-form video projects if applicable to the candidate's experience.
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Projects that highlight collaboration with internal teams or stakeholders to achieve specific business objectives. Process Documentation:
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Candidates should be prepared to discuss their personal workflow for managing design projects from brief to final delivery, including stages for concept development, revisions, approvals, and asset organization.
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Ability to articulate how they ensure brand consistency and adherence to design standards across various marketing channels.
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Understanding of the process for gathering and incorporating feedback from stakeholders and making data-driven design adjustments.
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Experience in documenting and organizing creative assets for easy access and future use.
📝 Enhancement Note: For a role bridging graphic design and digital marketing, a portfolio that demonstrates not just aesthetic skill but also strategic application and measurable impact is crucial. The emphasis on "process documentation" implies an expectation for candidates to articulate their operational approach to design execution and asset management.
💵 Compensation & Benefits
Salary Range: Based on the experience level (5+ years), hybrid work arrangement, and the hybrid locations (Houston, TX - a major metro; Sherwood Park, AB - a significant Canadian economic hub), the estimated salary range for a Graphic Designer with Digital Marketing Specialist responsibilities would be:
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United States (Houston, TX): $70,000 - $95,000 USD per year.
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Canada (Sherwood Park, AB): $75,000 - $105,000 CAD per year.
Benefits:
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Paid Time Off: Generous paid time off policy to support work-life balance.
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Employer Paid Benefits: Comprehensive health, dental, and vision insurance plans fully covered by the employer.
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Retirement Savings: RRSP (Registered Retirement Savings Plan) with a company match, providing a strong incentive for long-term financial planning.
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Professional Development: Tuition grants to support ongoing education and skill development, encouraging career advancement.
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Wellness Programs: Discounted fitness memberships and employee assistance programs to promote employee well-being.
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Insurance Offerings: Access to various insurance products, likely including life and disability insurance.
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Employee Assistance Programs: Confidential support services for personal and professional challenges.
Working Hours: This is a permanent, full-time position requiring 40 hours per week, typically Monday to Friday, with a hybrid work arrangement necessitating a minimum of three days per week in the office.
📝 Enhancement Note: Salary estimates are based on 2026 market data for Graphic Designers with digital marketing experience in major metropolitan areas like Houston and its Canadian equivalent, Sherwood Park. The benefits package is comprehensive, aligning with what would be expected for a full-time, permanent role in a publicly traded company aiming to attract and retain talent.
🎯 Team & Company Context
🏢 Company Culture
Industry: TiC Solutions operates in the critical infrastructure sector, providing technology-enabled asset protection solutions for energy, industrial, and public infrastructures. This includes services like inspection, NDE/NDT, failure analysis, and condition-based monitoring across diverse industries such as petroleum, pipeline, power generation, pulp & paper, mining, pharmaceutical, aerospace, and automotive.
Company Size: Acuren Inspection, Inc. (as TiC Solutions) is a large, international, publicly traded company. This scale suggests a robust organizational structure, established processes, and significant resources available for marketing and creative initiatives.
Founded: Founded on a strong heritage of safety, quality, and professionalism, TiC Solutions has a history of supporting reliability programs and pursuing advanced technical developments. The company is committed to delivering a "Higher Level of Reliability."
Team Structure:
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The Graphic Designer/Digital Marketing Specialist will be part of a centralized Marketing Hub, reporting directly to the Marketing Creative Director.
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This role requires extensive collaboration with various internal departments, including marketing, shared services, Human Resources, Sales, subject-matter experts, and event teams.
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The size and scope of the Marketing Hub are not specified but are implied to be a structured team responsible for driving brand strategy and execution across the enterprise. Methodology:
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Data-Driven Optimization: A core aspect of the role involves using user data to continuously re-evaluate and refine digital assets, indicating a strong emphasis on analytics and performance-driven decision-making in creative work.
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Agile Creative Development: The need to collaborate closely, prioritize work, and translate stakeholder needs into solutions suggests an agile approach to creative project management.
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Brand Consistency: The focus on enterprise brand, consistent experiences, and maintaining a library of assets points to a methodical approach to brand governance and asset management.
Company Website: https://www.acuren.com/
📝 Enhancement Note: The company's industry is highly specialized and critical, requiring a high degree of professionalism and precision. The "People First, Integrity Always, Pride In Our Work, and Growth Together" values, especially "People First," suggest a supportive environment. The "AI enabled tools" for candidate screening indicate a forward-thinking approach to HR and recruitment processes.
📈 Career & Growth Analysis
Operations Career Level: This role is positioned at a mid-level within the marketing and creative operations function. It requires significant independent contribution and strategic input, moving beyond execution to conceptualization and optimization. The "Digital Marketing Specialist" aspect elevates it beyond a purely design role, requiring an understanding of how creative assets function within broader marketing and GTM strategies.
Reporting Structure: The role reports to the Marketing Creative Director within the centralized Marketing Hub. This structure implies mentorship opportunities and a clear path for upward mobility within the creative and marketing departments. Collaboration will extend across multiple departments, providing broad exposure to business operations.
Operations Impact: The Graphic Designer/Digital Marketing Specialist will directly impact the company's brand perception, lead generation efforts, and employee engagement through the creation of compelling marketing and communication materials. Their work is essential for supporting sales initiatives, strengthening the enterprise brand, and ensuring consistent messaging across all touchpoints, thereby contributing to overall business growth and market positioning.
Growth Opportunities:
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Skill Specialization: Opportunities to deepen expertise in specific areas such as motion graphics, video production, advanced digital campaign strategy, or UX/UI design through internal projects and potential training.
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Leadership Development: Potential to advance to Senior Graphic Designer, Creative Lead, or Marketing Manager roles, overseeing projects, managing junior designers, and contributing more significantly to marketing strategy.
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Cross-Functional Exposure: Gaining valuable experience by working with diverse teams (Sales, HR, Engineering) provides a broader understanding of business operations, which can open doors to roles in broader marketing or even GTM strategy functions.
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Industry Expertise: Developing specialized knowledge in the asset protection and industrial services sector, which can be a valuable niche for long-term career growth.
📝 Enhancement Note: The hybrid nature of the role (design + digital marketing) and the requirement for data-driven optimization suggest that candidates with a strategic, operations-minded approach to creative output will be highly valued and likely find significant growth opportunities.
🌐 Work Environment
Office Type: Hybrid work environment, requiring a minimum of three days per week in the office. This suggests a blend of focused individual work and collaborative team engagement.
Office Location(s): The role can be based out of the company's headquarters in Houston, Texas, or Sherwood Park, Alberta. Both are significant business hubs.
Workspace Context:
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Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration indicate an office designed to support teamwork, brainstorming sessions, and in-person meetings.
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Technology Access: As a tech-enabled solutions provider, employees can expect access to modern design software, hardware, and potentially other digital tools necessary for creative production and marketing campaign management.
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Team Interaction: Opportunities for direct interaction with the Marketing Creative Director, fellow marketing team members, and other internal stakeholders to foster a dynamic and communicative work atmosphere.
Work Schedule: A standard 40-hour work week, Monday to Friday, is expected. The hybrid arrangement offers some flexibility in how the work week is structured, balancing in-office presence with remote workdays.
📝 Enhancement Note: The hybrid nature and emphasis on collaboration suggest an office environment that values both focused individual work and team synergy. The company's industry and global presence imply a professional, well-equipped workspace.
📄 Application & Portfolio Review Process
Interview Process:
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Initial Screening: Likely involves an AI-powered review of applications and potentially a brief HR screening call.
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Creative Assessment: A portfolio review will be critical. Candidates should be prepared to walk through their selected projects, explaining their design rationale, process, and the impact of their work.
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Skills-Based Interview: Expect questions focused on technical proficiency with Adobe Creative Cloud, experience with digital campaigns, project management strategies, and problem-solving approaches.
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Behavioral & Cultural Fit: Interviews will likely assess collaboration skills, how candidates handle feedback, their approach to brand consistency, and alignment with TiC Solutions' core values (People First, Integrity Always, Pride In Our Work, Growth Together).
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Final Interview: May involve meeting with the Marketing Creative Director or other senior marketing leadership to discuss strategic contributions and long-term vision.
Portfolio Review Tips:
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Curate Strategically: Select 3-5 of your strongest projects that best align with the job description, showcasing both graphic design and digital marketing campaign experience.
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Highlight Impact: For each project, clearly articulate the business objective, your role, the creative process, and the measurable results (e.g., increased engagement, conversion rates, brand awareness). Use data wherever possible.
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Showcase Process: Be ready to discuss your workflow, how you collaborate with stakeholders, and how you incorporate feedback and data into your designs.
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Demonstrate Versatility: Include examples of different asset types (digital ads, social media, web design, print, video) to showcase your breadth of skills.
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Organize Clearly: Ensure your portfolio is easily navigable, whether it's a digital platform (website, Behance) or a presentation deck.
Challenge Preparation:
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Be prepared for a potential design challenge or case study that assesses your ability to quickly understand a brief, develop creative concepts, and present them effectively, often under a time constraint.
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Practice articulating your design decisions and how they align with business objectives and brand strategy.
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Prepare questions for the interviewers that demonstrate your understanding of the company, its industry, and the challenges of the role.
📝 Enhancement Note: The mention of AI tools for candidate screening suggests applicants should optimize their resumes with relevant keywords. The portfolio is paramount for this role, and candidates must be ready to demonstrate not just creative skill but also strategic thinking and operational efficiency in their work.
🛠 Tools & Technology Stack
Primary Tools:
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Adobe Creative Cloud Suite: Essential proficiency required in Illustrator, Photoshop, InDesign, Premiere Pro, and After Effects.
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Motion Graphics/Animation Software: Beyond After Effects, familiarity with specialized animation tools could be beneficial.
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Video Editing Software: Proficiency in Premiere Pro is required; additional NLE experience is a plus.
Analytics & Reporting:
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Web Analytics Tools: Experience with tools like Google Analytics to understand user data and inform design decisions for websites and digital assets.
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Social Media Analytics: Familiarity with platform-specific analytics to track engagement and performance of social media content.
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CRM/Marketing Automation Platforms: While not explicitly stated, understanding how creative assets are deployed through these systems (e.g., email marketing platforms, Salesforce Marketing Cloud) is advantageous.
CRM & Automation:
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Content Management Systems (CMS): Experience with platforms like WordPress, Drupal, or similar for website content updates and management.
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Digital Asset Management (DAM) Systems: Familiarity with systems used for organizing, storing, and retrieving creative assets.
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Collaboration Platforms: Tools like Microsoft Teams, Viva Engage, and SharePoint are mentioned, indicating their use for internal communication and content sharing.
📝 Enhancement Note: The explicit mention of Adobe Creative Cloud and related applications is crucial. The implied need for web analytics and CMS experience underscores the "Digital Marketing Specialist" aspect of the role, requiring an operations-focused approach to digital asset performance.
👥 Team Culture & Values
Operations Values:
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People First: This value suggests a culture that prioritizes employee well-being, support, and development, creating a positive and inclusive work environment.
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Integrity Always: Emphasizes honesty, ethical conduct, and reliability in all aspects of work, crucial for a company dealing with critical infrastructure integrity.
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Pride In Our Work: Cultivates a sense of ownership, high standards, and dedication to producing quality outcomes in every creative asset and marketing initiative.
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Growth Together: Promotes continuous learning, skill development, and collaborative progress, encouraging employees to advance their careers while contributing to the company's overall growth.
Collaboration Style:
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Cross-Functional Integration: The role demands close collaboration with diverse internal teams, indicating a culture that values interdepartmental synergy and shared goals.
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Feedback-Driven: The emphasis on reviewing work and making adjustments based on user data and stakeholder input suggests an open and iterative feedback culture.
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Strategic Partnership: Designers are expected to act as strategic partners, translating business objectives into creative solutions, rather than just order-takers.
📝 Enhancement Note: The company's stated values are integral to its culture. For operations professionals, understanding how these values translate into daily work, decision-making, and team interactions is key to assessing cultural fit. The "People First" value, in particular, suggests a supportive environment for employees.
⚡ Challenges & Growth Opportunities
Challenges:
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Balancing Creative Vision with Business Objectives: Effectively translating diverse stakeholder needs and strategic goals into compelling creative assets that also adhere to brand guidelines and technical specifications.
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Managing Multiple Projects & Priorities: Juggling various design requests, deadlines, and campaign timelines across different departments in a fast-paced environment.
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Adapting to Evolving Digital Trends: Staying current with the latest design software, digital marketing strategies, and platform changes to ensure creative output remains relevant and effective.
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Data Interpretation for Design: Translating raw user data and analytics into actionable insights that inform design improvements and optimize asset performance.
Learning & Development Opportunities:
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Advanced Design & Multimedia Training: Opportunities to expand skills in specialized areas like 3D rendering, advanced video editing, or interactive design.
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Digital Marketing Strategy Workshops: Gaining deeper knowledge in areas like SEO, SEM, content marketing, and campaign analytics.
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Project Management Certifications: Pursuing certifications or training in project management methodologies to enhance operational efficiency.
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Mentorship from Creative Director: Direct guidance and learning from a senior creative leader on strategic brand management and creative execution.
📝 Enhancement Note: The challenges outlined are common for hybrid creative/marketing roles but are framed here to emphasize the operations and strategic thinking required. The growth opportunities are geared towards developing both creative and operational expertise.
💡 Interview Preparation
Strategy Questions:
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"Describe a time you had to balance conflicting feedback from multiple stakeholders on a design project. How did you resolve it?" (Assesses collaboration, problem-solving, and strategic decision-making).
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"How do you approach translating complex technical information or business objectives into visually engaging marketing materials?" (Evaluates conceptualization, communication, and strategic design skills).
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"Walk us through your process for optimizing a digital asset (e.g., website banner, social media ad) based on user data or performance metrics." (Tests data-driven approach and understanding of marketing operations).
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"How do you stay current with design trends and new technologies, and how do you integrate them into your work?" (Assesses continuous learning and adaptability). Company & Culture Questions:
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"Based on our company values (People First, Integrity Always, Pride In Our Work, Growth Together), how would you approach your role as a Graphic Designer and Digital Marketing Specialist here?" (Tests cultural fit and understanding of company ethos).
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"What interests you most about TiC Solutions and our industry?" (Assesses research and genuine interest).
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"How do you ensure brand consistency across various marketing channels and digital platforms?" (Evaluates understanding of brand governance and operational process). Portfolio Presentation Strategy:
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Storytelling: Frame each project as a narrative: the challenge, your role and approach, the solution, and the results.
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Quantify Impact: Use numbers, percentages, and data to demonstrate the success of your designs and their contribution to business goals.
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Highlight Process: Be ready to discuss your workflow, tool usage, and how you collaborated with others.
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Tailor to TiC Solutions: Select projects that best showcase skills relevant to TiC Solutions' industry and marketing needs.
📝 Enhancement Note: Interview questions are designed to assess not only creative talent but also the candidate's ability to operate strategically, manage projects efficiently, and integrate into the company's culture and operational framework.
📌 Application Steps
To apply for this operations-adjacent creative position:
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Submit your application through the provided application link on the Acuren careers portal.
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Curate Your Portfolio: Carefully select 3-5 of your most relevant projects that demonstrate both graphic design excellence and strategic digital marketing impact. Ensure your portfolio is easily accessible (e.g., personal website, Behance, or a well-organized PDF).
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Optimize Your Resume: Tailor your resume to highlight keywords from the job description, such as "Digital Marketing Specialist," "Adobe Creative Cloud," "motion graphics," "video production," "brand strategy," and "project management." Quantify your achievements with specific metrics where possible.
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Prepare Your Presentation: Practice walking through your portfolio projects, focusing on storytelling, detailing your process, quantifying results, and explaining how your work aligns with business objectives. Be ready to discuss your experience with data-driven optimization.
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Research TiC Solutions: Familiarize yourself with TiC Solutions' services, industry, company values, and recent marketing efforts. Understand how your creative skills can contribute to their specific business goals and brand narrative.
⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.
Application Requirements
Candidates must have at least 5 years of creative experience and proficiency in Adobe Creative Cloud tools. Strong project management skills and a proven track record in digital campaigns and web design standards are required.