Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: 123inkt

Location: Almere, Flevoland, Netherlands

Job Type: Full-Time

Category: Creative & Design Operations

Date Posted: 2026-06-25

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Execute a broad range of visual design tasks, with a primary focus on packaging design, for a portfolio of e-commerce brands including 123inkt.nl, 123accu.nl, 123led.nl, and 123schoon.nl.

• Ensure all visual outputs are technically correct, adhere strictly to brand guidelines, and are production-ready for print or digital publication.

• Translate internal creative briefs and marketing requirements into compelling and effective visual designs that align with strategic campaign objectives.

• Collaborate closely with cross-functional teams, including marketing, product development, and procurement, to deliver cohesive and impactful design solutions.

• Manage the end-to-end design process from initial concept and briefing to final file preparation for various production and publication channels.

📝 Enhancement Note: This role is positioned within a dynamic e-commerce environment, demanding a strong emphasis on production-ready design outputs and brand consistency across multiple digital storefronts. The hybrid work model requires a disciplined approach to remote and in-office collaboration.

📈 Primary Responsibilities

• Design and meticulously develop packaging for a diverse range of products across 123inkt.nl, 123accu.nl, 123led.nl, and 123schoon.nl, ensuring technical accuracy and adherence to brand identity.

• Translate project briefs and marketing strategies into consistent, high-quality visual assets that align with established corporate and product branding.

• Support the creation of marketing campaigns and promotional materials by designing engaging visuals for online and offline channels.

• Develop and execute designs for online banners, social media graphics, and other digital marketing assets, optimizing for various platforms and user experiences.

• Prepare and deliver print-ready files, meticulously checking technical specifications and requirements to ensure a seamless production process for all printed materials.

📝 Enhancement Note: The responsibilities highlight a significant focus on production-level design work, emphasizing technical proficiency in DTP and print production. The need to design for multiple distinct brands requires a strong understanding of brand management and visual identity systems.

🎓 Skills & Qualifications

Education:

• Successful completion of a graphic design program at the MBO (vocational) or HBO (higher professional education) level.

• Demonstrated academic achievement in a relevant graphic design or visual communications curriculum. Experience:

• A minimum of 5 years of progressive experience as a Graphic Designer, specifically within a production-oriented or e-commerce business context.

• Proven track record of successfully managing design projects from conception through to final delivery in a fast-paced commercial environment. Required Skills:

• Packaging Design: Expertise in conceptualizing and executing visually appealing and technically sound packaging designs.

• DTP & Print Production: Strong proficiency in Desktop Publishing (DTP) and a deep understanding of print production processes and requirements.

• Adobe Creative Suite: Advanced skills in industry-standard design software such as Adobe Photoshop, Illustrator, and InDesign.

• Figma: Demonstrated experience and proficiency in using Figma for design, prototyping, and collaborative workflows.

• Brand Consistency: Ability to maintain and enforce strict brand guidelines across all design outputs.

• Technical Accuracy: High level of precision and attention to detail in file preparation and technical specifications.

• Dutch Language Proficiency: Excellent command of the Dutch language, both written and spoken, for effective communication and content creation.

Preferred Skills:

• Digital Design: Experience in designing for digital platforms, including online banners, social media graphics, and web assets.

• Campaign Support: Ability to contribute design elements to marketing campaigns and promotional activities.

• English Language Proficiency: Good command of the English language for broader communication and resource utilization.

📝 Enhancement Note: The emphasis on 5+ years of experience in e-commerce or production environments, coupled with specific tool requirements like Figma and Adobe Creative Suite, signals a need for candidates who are not only creative but also highly technically adept and production-minded.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of work demonstrating a strong portfolio of packaging design projects, showcasing technical execution and aesthetic appeal.

• Examples of visual identity application across multiple brands or product lines, highlighting consistency and brand adherence.

• Case studies or project examples that illustrate the translation of creative briefs into final, production-ready design files.

• Demonstrations of digital design work, including online banners or campaign assets, optimized for performance and engagement. Process Documentation:

• Showcase examples of workflow management for design projects, detailing how briefs were interpreted and executed efficiently.

• Include evidence of technical file preparation, demonstrating meticulous attention to detail for print and digital outputs.

• Highlight instances where design processes were optimized for speed and accuracy within a production or e-commerce context.

📝 Enhancement Note: Candidates are expected to present a portfolio that not only exhibits creative talent but also proves their capability in efficient, technically sound design production within an e-commerce framework. This emphasizes a results-oriented approach to design.

💵 Compensation & Benefits

Salary Range:

An estimated salary range for a Graphic Designer with 5-10 years of experience in the Netherlands, particularly in a hybrid role within the e-commerce sector, typically falls between €3,000 and €4,500 gross per month. This estimate is based on industry benchmarks for specialized creative roles requiring significant technical proficiency and production experience. Factors such as exact experience, specific skill mastery (e.g., advanced Figma capabilities), and performance during the interview process can influence the final offer.

Benefits:

• Competitive Salary: A strong, market-aligned salary package.

• Attractive Pension Scheme: Comprehensive retirement savings plan.

• Travel Allowance: Reimbursement for travel expenses to and from the office.

• Online Academy Access: Unlimited access to over 100 training courses for continuous professional development.

• Corporate Benefits Platform: Access to exclusive discounts on fashion, electronics, holidays, and leisure activities.

• Bi-Weekly Massages: Regular therapeutic massages to promote well-being and reduce stress.

• Hybrid Working: Flexibility to work both remotely and from the office.

• Flexible Working Hours: Ability to adjust working hours to accommodate personal needs and optimize productivity.

• Employee Discounts: Significant personal discounts on the company's product range.

• On-site Dining: Healthy lunches, dinners, and complimentary fruit provided in a welcoming company restaurant.

Working Hours:

• Full-time position requiring 40 hours per week.

• Flexible working hours are offered, allowing for adjustment within the 40-hour framework to support a hybrid work arrangement and work-life balance.

📝 Enhancement Note: The compensation estimate is based on average market data for similar roles in the Netherlands, considering the specified experience level and the hybrid work model. The extensive benefits package underscores the company's commitment to employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the dynamic e-commerce and retail sector, specializing in supplies for printing, computing, and home essentials. This context implies a fast-paced, customer-centric environment focused on efficiency, product range, and competitive pricing. The rapid evolution of online retail demands agility and continuous adaptation from all departments, including design.

Company Size: 123inkt is a substantial organization, likely employing several hundred to over a thousand individuals, indicated by the extensive benefits and structured operations. This size suggests established processes, dedicated teams for various functions, and opportunities for specialization and career progression.

Founded: While the founding date is not explicitly provided, the company's established presence across multiple domains (inkt, accu, led, schoon) indicates a history of growth and diversification, reflecting a stable and expanding business model.

Team Structure:

• The design team is likely composed of multiple graphic designers, potentially with specialized roles (e.g., packaging, digital, campaign).

• Reporting structure typically involves a Design Lead or Manager, who oversees project allocation, quality control, and team development.

• Cross-functional collaboration is a key aspect, with designers frequently interacting with marketing managers, product specialists, procurement teams, and potentially web developers to ensure design integrity and alignment with business objectives. Methodology:

• Data-Driven Design Decisions: While primarily a creative role, designs are likely influenced by performance metrics, A/B testing results for digital assets, and market feedback.

• Agile Workflow Planning: Embracing agile principles to manage multiple projects, adapt to changing priorities, and ensure timely delivery of design assets for campaigns and product launches.

• Automation & Efficiency: Utilizing design software and workflows that support efficient production, including templates, style guides, and streamlined file preparation for print and digital.

Company Website: https://www.123inkt.nl/

📝 Enhancement Note: The company's multi-brand e-commerce strategy is a critical factor influencing the design team's work. Designers must be adept at navigating distinct brand identities while maintaining operational efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced Graphic Designer, likely mid-level to senior, given the requirement of 5+ years of experience and the focus on specialized areas like packaging and production-ready files. It represents a key contributor role within the creative operations function, responsible for executing core design tasks and ensuring high-quality visual output.

Reporting Structure: The Graphic Designer will report to a Design Lead or Manager. This structure provides guidance, project oversight, and feedback, while allowing for significant autonomy in day-to-day design execution. Collaboration will extend horizontally to marketing, product, and sales teams.

Operations Impact: The Graphic Designer's work directly impacts the company's market presence and sales performance by creating compelling packaging that drives purchasing decisions, supporting marketing campaigns that generate leads, and ensuring a consistent brand image across all digital and physical touchpoints. Effective design contributes to brand recognition, customer trust, and ultimately, revenue.

Growth Opportunities:

• Specialization: Deepen expertise in packaging design, e-commerce visual merchandising, or specific digital design disciplines.

• Skill Development: Leverage the extensive Online Academy to acquire new design skills, software proficiency, or knowledge in related areas like UX/UI or motion graphics.

• Leadership Potential: With proven performance and initiative, there may be opportunities to mentor junior designers, lead specific design projects, or transition into a senior designer or team lead role.

📝 Enhancement Note: The role offers a clear path for growth within the design function, emphasizing specialization and continuous learning within a thriving e-commerce enterprise. The hybrid model also allows for a balanced approach to career development and personal life.

🌐 Work Environment

Office Type: The role involves a hybrid work model, combining work from the primary Almere office with one dedicated day per week at the Nederhorst den Berg location for team alignment and collaboration. This setup aims to balance focused individual work with essential in-person team interaction.

Office Location(s):

• Almere: Koningsbeltweg 60, 1329AK Almere, Netherlands. This is the primary, fixed workspace.

• Nederhorst den Berg: A secondary location used for specific team meetings and collaborative sessions, one day per week.

Workspace Context:

• Collaborative Environment: The Nederhorst den Berg day is specifically designated for team interaction, fostering a sense of community and facilitating direct communication and brainstorming sessions with the design team.

• Operations Tools & Technology: The workspace is equipped with necessary design software and hardware, including Figma and the Adobe Creative Suite, to support efficient and high-quality design production.

• Team Interaction: Regular interaction with colleagues from diverse departments (marketing, procurement) is integral to the role, promoting a holistic understanding of business objectives and design impact.

Work Schedule:

• Full-time (40 hours per week) with flexible working hours. This flexibility is designed to accommodate the hybrid work arrangement and support personal productivity schedules.

📝 Enhancement Note: The hybrid structure with specific in-office days for collaboration is a key feature of this role, requiring strong self-management and communication skills to thrive in both remote and in-office settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess alignment with the role's requirements, particularly packaging design and e-commerce experience.

• Technical Assessment: Potentially a design challenge or a portfolio walkthrough focused on technical execution, DTP knowledge, and problem-solving skills related to packaging or campaign design.

• Team Interview: A meeting with the design team and potentially the hiring manager to discuss workflow, collaboration style, and cultural fit. This stage will focus on how you integrate into their existing team dynamics.

• Final Interview: A discussion with senior management to assess strategic thinking, overall fit within the company culture, and long-term potential.

Portfolio Review Tips:

• Showcase Packaging Expertise: Clearly present your strongest packaging design projects, detailing the brief, your creative process, technical considerations, and the final outcome. Highlight any production or manufacturing challenges you overcame.

• Demonstrate Brand Versatility: Include examples that show your ability to work within different brand guidelines, illustrating your understanding of visual identity systems and consistency.

• Technical Proficiency: Ensure your portfolio includes examples that highlight your DTP and print production skills. Be prepared to discuss file preparation, color management, and print specifications.

• E-commerce Context: If possible, include examples of designs for digital banners, online campaigns, or e-commerce product visuals to show your adaptability to the digital space.

• Figma & Adobe Suite: Be ready to discuss your proficiency and workflows within Figma and the Adobe Creative Suite, potentially showcasing projects created with these tools.

Challenge Preparation:

• Focus on Production: If a design challenge is given, prioritize technical accuracy, adherence to brand guidelines, and readiness for production over purely aesthetic flair.

• Time Management: Practice working under timed conditions to simulate potential design challenges.

• Clarity in Presentation: Be prepared to articulate your design decisions, process, and rationale clearly and concisely, especially when presenting your portfolio or addressing case studies.

📝 Enhancement Note: The interview process emphasizes practical skills and portfolio evidence. Candidates should prepare to demonstrate not just creative talent but also robust technical knowledge and experience in production-critical design environments.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for a wide range of graphic design tasks, including Photoshop for image manipulation, Illustrator for vector graphics and illustrations, and InDesign for layout and DTP. Proficiency is expected for creating detailed packaging designs, campaign materials, and digital assets.

• Figma: A critical tool for collaborative design, prototyping, and UI/UX work. Experience with Figma is required for its use in creating digital banners, potentially for website assets, and for team collaboration on design projects.

Analytics & Reporting:

• While not primary tools for this role, understanding how design impacts key metrics (e.g., click-through rates for banners, conversion rates influenced by packaging) will be beneficial. Familiarity with analytics platforms used by marketing teams (e.g., Google Analytics) may be a plus for understanding design performance. CRM & Automation:

• No direct CRM or automation tools are specified as core requirements for this design role, but awareness of how design assets integrate into marketing automation platforms or CRM systems could be advantageous.

📝 Enhancement Note: The explicit mention of Figma alongside Adobe Creative Suite indicates a modern design workflow that values collaboration and digital prototyping capabilities for a variety of design outputs, including packaging and digital marketing.

👥 Team Culture & Values

Operations Values:

• Precision & Quality: A strong emphasis on technical accuracy, attention to detail, and delivering high-quality, production-ready designs that meet stringent standards.

• Efficiency & Agility: Valuing quick turnarounds, effective time management, and the ability to adapt to changing project priorities in a fast-paced e-commerce environment.

• Collaboration & Communication: Promoting open communication and teamwork, both within the design team and with cross-functional departments, to ensure alignment and successful project outcomes.

• Brand Stewardship: A commitment to upholding and enhancing the visual identity of multiple brands, ensuring consistency and brand integrity across all touchpoints.

Collaboration Style:

• Cross-functional Integration: Designers work closely with marketing, procurement, and other teams, requiring strong interpersonal skills and the ability to translate business needs into design solutions.

• Feedback-Driven Process: An open culture for providing and receiving constructive feedback on designs to refine them and ensure they meet objectives.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and insights within the design team to foster continuous improvement and collective growth.

📝 Enhancement Note: The company culture appears to prioritize a blend of creative excellence, operational efficiency, and collaborative spirit, essential for success in a multi-brand e-commerce setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Brands: Effectively switching between and maintaining distinct brand identities for 123inkt.nl, 123accu.nl, 123led.nl, and 123schoon.nl requires strong organizational skills and brand awareness.

• Production Demands: Meeting the technical specifications and tight deadlines inherent in packaging and print production, ensuring files are always print-ready.

• Balancing Creativity with Constraints: Delivering visually appealing designs while strictly adhering to established house styles and technical requirements.

• Hybrid Work Dynamics: Successfully navigating the balance between independent remote work and collaborative in-office sessions to maintain team cohesion and productivity.

Learning & Development Opportunities:

• Specialized Skill Enhancement: Deepen expertise in packaging design, print production workflows, or advanced digital design techniques.

• Software Proficiency: Further develop skills in Figma and the Adobe Creative Suite, potentially exploring new features or plugins.

• E-commerce Design Trends: Stay abreast of the latest trends in e-commerce visual merchandising, digital advertising, and packaging design.

• Cross-functional Understanding: Gain insights into marketing strategies, product development processes, and procurement workflows through collaboration.

📝 Enhancement Note: The challenges presented are typical for designers in a busy e-commerce environment, offering significant opportunities for skill development and professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex packaging design project you managed from brief to production. What were the key challenges, and how did you ensure technical accuracy and brand consistency?" (