Graphic Designer & Web Manager

📍 Job Overview

Job Title: Graphic Designer & Web Manager

Company: Minerva University

Location: Remote - US (San Francisco, California, United States)

Job Type: Full-time

Category: Marketing & Communications Operations

Date Posted: 2026-08-28

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Remote Solely

🚀 Role Summary

• This role is a hybrid position focusing on graphic design for marketing collateral and brand consistency, alongside web management responsibilities for the university's digital presence.

• Key duties include creating print and digital assets, managing the university website via Webflow, and ensuring adherence to brand standards across all university communications.

• The position requires strong proficiency in design software and web content management systems, with a focus on translating stakeholder needs into effective visual and digital solutions.

• Success in this role contributes directly to Minerva University's brand perception, operational efficiency in marketing, and the overall effectiveness of its digital communication channels.

📝 Enhancement Note: While the core responsibilities lean heavily into creative and web management, the "Operations" aspect is derived from the need to manage and standardize visual assets, maintain a critical digital platform (website), and support broader university marketing and communications functions. This role acts as a crucial operational hub for visual content and digital presence.

📈 Primary Responsibilities

• Design high-quality print and digital materials, including brochures, flyers, one-pagers, presentations, reports, event collateral, signage, advertisements, and institutional materials, ensuring consistent application of Minerva’s visual identity.

• Manage and update the Minerva University website using Webflow, building and refining webpages, components, and optimizing for user experience, readability, and web performance.

• Serve as a day-to-day steward of Minerva’s visual identity, reviewing creative materials and guiding colleagues to ensure appropriate use of logos, typography, colors, and imagery.

• Edit short-form and promotional video content for digital campaigns, the website, social media, and events, incorporating graphics, titles, and music to create polished multimedia assets.

• Develop and maintain reusable templates for presentations, documents, and events, enabling teams across the university to create consistent, on-brand materials efficiently.

📝 Enhancement Note: The responsibilities are weighted towards graphic design (45%), web management (30%), brand management (15%), and video editing (10%), indicating a strong emphasis on creative output and digital platform maintenance. The "Operations" context is in the systematic management of brand assets, website content, and creative workflows to support university-wide initiatives.

🎓 Skills & Qualifications

Education: Bachelor’s degree or equivalent professional experience in graphic design, visual communication, digital design, or a related field.

Experience: Professional graphic design experience with a strong portfolio demonstrating print, digital, and brand work. Experience maintaining websites using Webflow or a comparable CMS/web design platform. Experience with video editing software.

Required Skills:

• Advanced proficiency in Canva and Adobe Creative Suite, particularly InDesign, Illustrator, and Photoshop.

• Strong understanding of typography, layout, visual hierarchy, composition, and brand systems.

• Experience designing for both print and digital environments.

• Experience maintaining websites using Webflow or a comparable CMS/web design platform.

• Experience with video editing using Adobe Premiere Pro or comparable software.

• Strong attention to detail and commitment to maintaining brand consistency.

• Excellent organizational and project management skills with the ability to manage multiple requests and deadlines.

• Strong communication and collaboration skills, particularly when working with non-designers and translating stakeholder needs into creative solutions. Preferred Skills:

• Advanced experience with Webflow, including page building and responsive design.

• Working knowledge of HTML and CSS.

• Experience with UX/UI and responsive web design principles.

• Experience with motion graphics or animation.

• Experience developing and maintaining organizational brand guidelines and template systems.

• Familiarity with Canva and creating templates for use by non-designers.

• Understanding of SEO, website accessibility, and web optimization.

• Experience designing for enrollment, higher education, or other mission-driven organizations.

📝 Enhancement Note: The required skills highlight a blend of technical design expertise (Adobe Suite, Webflow, Premiere Pro) and foundational design principles (typography, layout, brand systems). The preferred skills indicate a path for growth and specialization, particularly in web development (HTML/CSS, UX/UI) and broader marketing operations support.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing a range of print design projects (brochures, flyers, event collateral) with clear examples of brand adherence and aesthetic quality.

• Include digital design work such as social media graphics, web banners, and presentation assets, highlighting adaptability to different platforms and formats.

• Present case studies or examples of website management or redesign projects, detailing your role in content updates, layout improvements, and user experience enhancements using Webflow or similar platforms.

• Showcase video editing projects, illustrating your ability to transform raw footage into polished content suitable for various university communications channels.

• Provide examples of reusable templates (e.g., presentation decks, document layouts) you've created to standardize brand application and improve operational efficiency for non-designers. Process Documentation:

• Document your approach to managing the intake of creative requests from various university departments, outlining how you prioritize, scope, and execute projects.

• Illustrate your process for ensuring brand consistency across all deliverables, including review cycles, feedback mechanisms, and the creation of brand guidelines or templates.

• Detail your methodology for website updates and maintenance, including quality assurance checks, SEO considerations, and collaboration with stakeholders to keep content accurate and accessible.

• Explain your workflow for video editing, from asset gathering and storyboarding to final rendering and delivery across different digital platforms.

📝 Enhancement Note: For this hybrid creative and web management role, the portfolio is critical for demonstrating technical design skills, web platform proficiency, and brand stewardship capabilities. The process documentation should reflect an organized, efficient approach to managing creative workflows and digital assets, akin to operations management within a creative context.

💵 Compensation & Benefits

Salary Range: $85,000 - $90,000 per year.

Benefits:

• Full-time employment benefits package, typically including health, dental, and vision insurance.

• Paid time off, including vacation days, sick leave, and holidays, supporting work-life balance.

• Retirement savings plan options, such as a 401(k) or equivalent, with potential employer matching.

• Professional development opportunities, which may include workshops, conferences, and access to online learning platforms relevant to design and web management.

• Potential for remote work stipends or home office support.

Working Hours: 40 hours per week, standard business hours with flexibility for remote work.

📝 Enhancement Note: The provided salary range of $85,000-$90,000 per year aligns with mid-level graphic designer and web manager roles in the San Francisco Bay Area, a high cost-of-living region, and reflects the specialized skills required (Webflow, Adobe Suite, video editing). While the role is remote, the salary likely reflects the market rate for a US-based professional with these capabilities, adjusted for the specific company's compensation philosophy. Benefits are standard for a full-time university position.

🎯 Team & Company Context

🏢 Company Culture

Industry: Higher Education / University. Minerva University is known for its innovative approach to higher education, focusing on a global cohort and experiential learning.

Company Size: Minerva University is a growing institution, likely falling into the medium-sized category (e.g., 200-500 employees) for a specialized university, which impacts how operations are structured—often agile, with cross-functional teams and a need for clear process documentation.

Founded: Minerva University was founded in 2011, indicating a relatively young, modern institution that likely embraces contemporary technologies and operational efficiencies.

Team Structure:

• The role reports to the Executive Director of Marketing, Communications & Engagement, placing it within a central marketing function.

• Collaboration is expected with a Social Media Manager and other departments across the university, suggesting a matrixed or project-based operational structure.

• The team likely values agility, innovation, and a collaborative spirit, common in mission-driven educational institutions that are also startups. Methodology:

• Data-driven decision-making is implied, with a focus on how visual and web content contributes to enrollment, engagement, and institutional goals.

• Workflow optimization is key, especially in managing diverse creative requests and maintaining a critical digital asset (the website).

• Automation may be leveraged through template creation and efficient use of design/web tools to scale creative support.

Company Website: https://www.minerva.edu/

📝 Enhancement Note: Minerva University's unique educational model suggests a dynamic, forward-thinking environment. For operations professionals, this means adaptability, a proactive approach to problem-solving, and a focus on how design and web management directly support the university's mission and growth.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a Mid-Level role, offering hands-on execution with increasing responsibility for strategic brand representation and digital platform management. It sits between junior design roles and senior creative/marketing leadership.

Reporting Structure: Reporting to the Executive Director of Marketing, Communications & Engagement provides visibility to senior leadership and an understanding of strategic marketing objectives, which is valuable for operations professionals seeking to align tactical execution with broader goals.

Operations Impact: The role directly impacts Minerva's external perception and internal operational efficiency by maintaining a consistent brand identity, ensuring an up-to-date and user-friendly website, and providing essential creative assets for marketing campaigns, enrollment efforts, and institutional communications.

Growth Opportunities:

• Specialization: Deepen expertise in Webflow, UX/UI design, or advanced video editing, potentially leading to roles like Senior Web Designer or Multimedia Specialist.

• Brand Strategy: Grow into a Brand Manager or Senior Graphic Designer role, taking on more strategic oversight of brand guidelines and creative direction.

• Marketing Operations: Transition into broader marketing operations roles by leveraging experience in process management, system utilization (CMS, CRM integrations), and cross-functional project coordination.

• Leadership: With proven success, opportunities may arise to mentor junior designers or manage small creative projects, building towards team leadership.

📝 Enhancement Note: The hybrid nature of this role offers diverse growth paths. A candidate excelling in web management could move into digital operations, while a strong designer might advance into brand strategy or creative direction. The key is demonstrating impact and strategic thinking in both core areas.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility and autonomy.

Office Location(s): While remote, the role is based in the US and may have a primary time zone association (e.g., PST due to San Francisco headquarters).

Workspace Context:

• As a remote role, the workspace is home-based, requiring self-discipline and effective time management.

• Access to necessary design and web management software (Adobe Creative Suite, Webflow) is essential, often provided by the employer or requiring a robust home setup.

• Collaboration will primarily occur through digital channels (email, Slack, video conferencing), emphasizing clear written and verbal communication skills for operations professionals.

• The environment fosters independence and requires proactive engagement with teams across different departments and potentially time zones.

Work Schedule: Standard 40-hour work week, with potential for some flexibility to accommodate project deadlines or cross-time zone collaboration, typical for remote operations roles supporting global institutions.

📝 Enhancement Note: The remote nature of this role emphasizes the need for strong self-management, digital communication proficiency, and the ability to maintain a productive work environment outside a traditional office setting. This is a common operational characteristic for modern, distributed organizations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with core graphic design, web management, and brand stewardship requirements. Be prepared to articulate your role and contributions in past projects.

• Design/Web Challenge: You may be given a practical exercise, such as designing a web component, updating a page layout, or creating a small graphic asset, to evaluate your skills in Webflow, Adobe Suite, and your understanding of Minerva's brand.

• Skills & Experience Interview: A discussion with the Executive Director and potentially other marketing team members focusing on your experience with specific tools (Webflow, Adobe Suite, Premiere Pro), project management approach, and ability to translate stakeholder needs into creative output.

• Cultural Fit & Collaboration Interview: An assessment of your communication style, problem-solving approach, and ability to work effectively in a remote, collaborative environment, particularly with non-designers.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the hybrid nature of this role: highlight print, digital, web management (Webflow examples are crucial), and video editing.

• Showcase Process: For each project, briefly explain the objective, your role, the challenges, your creative process, the tools used, and the outcome/impact. Quantify results where possible (e.g., "improved user engagement by X%", "created reusable templates that saved Y hours per department").

• Webflow Emphasis: If you have strong Webflow examples, make them prominent. Detail your approach to responsive design, CMS integration, and any custom code or integrations you've implemented.

• Brand Consistency: Demonstrate how you've applied brand guidelines and your understanding of brand stewardship. If you've developed templates or guidelines, include those.

• Clarity & Conciseness: Ensure your portfolio is easy to navigate and your descriptions are clear, concise, and directly relevant to the job requirements.

Challenge Preparation:

• Familiarize yourself with Minerva University's current website and brand identity.

• Review common Webflow design patterns and best practices for responsive design and accessibility.

• Practice creating simple graphical assets or modifying existing designs quickly.

• Prepare to discuss your workflow for managing multiple design and web tasks efficiently.

📝 Enhancement Note: The interview process will likely test both creative execution and operational efficiency. A strong portfolio that clearly articulates your process and impact, especially in Webflow, will be key to advancing.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in InDesign (print layout, brochures), Illustrator (vector graphics, logos), and Photoshop (image editing, digital assets).

• Webflow: Essential for website maintenance and development; experience with its CMS, page building capabilities, and responsive design features is critical.

• Canva: Proficiency expected for creating templates and supporting non-designers in content creation.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics to understand website performance, user behavior, and the impact of design changes.

• SEO Tools: Basic understanding of SEO principles and tools for website optimization.

CRM & Automation:

• While not explicitly mentioned, experience with marketing automation platforms or CRM systems (e.g., HubSpot, Salesforce) could be beneficial for understanding how visual assets integrate into broader marketing campaigns.

• Familiarity with project management tools (e.g., Asana, Trello, Jira) for managing creative requests and deadlines.

📝 Enhancement Note: The core technology stack is heavily focused on design and web content management. Proficiency in Adobe Creative Suite and Webflow is non-negotiable. Understanding how these tools integrate with broader marketing technology stacks (analytics, CRM) will be an advantage.

👥 Team Culture & Values

Operations Values:

• Innovation: Reflecting Minerva's educational model, the team likely values creative problem-solving and embracing new approaches to design and web management.

• Collaboration: Essential for a remote team supporting diverse university departments, expecting strong teamwork and open communication.

• Brand Stewardship: A deep commitment to maintaining and evolving Minerva's visual identity and brand consistency across all touchpoints.

• Efficiency: Driving operational excellence through effective workflows, template creation, and smart use of technology to support university goals.

• Data-Informed Creativity: Using analytics and feedback to inform design decisions and website improvements, ensuring creative output is effective and impactful.

Collaboration Style:

• Remote-First Communication: Emphasis on clear, proactive communication via digital channels, with regular check-ins and collaborative platform usage.

• Cross-Functional Partnership: Working closely with various university departments to understand their creative needs and translate them into high-quality, on-brand solutions.

• Feedback-Oriented: A culture that encourages constructive feedback on creative work and processes to foster continuous improvement.

• Shared Ownership: Encouraging team members to take initiative and contribute to the overall success of marketing and communications efforts.

📝 Enhancement Note: The culture likely mirrors Minerva's innovative and global approach. Operations professionals will thrive by demonstrating adaptability, strong communication, and a proactive, collaborative spirit in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Demands: Managing a high volume of diverse creative requests from various university departments while maintaining high quality and brand consistency.

• Remote Collaboration: Effectively collaborating and building strong working relationships with colleagues and stakeholders across different locations and time zones without in-person interaction.

• Keeping Pace with Technology: Continuously learning and adapting to new design trends, Webflow updates, and multimedia editing techniques to maintain cutting-edge output.

• Translating Needs: Accurately interpreting and executing on creative briefs from stakeholders who may not have a strong design background.

Learning & Development Opportunities:

• Webflow Specialization: Pursuing advanced Webflow certifications or training to become a subject matter expert.

• UX/UI Design: Developing skills in user experience and user interface design to enhance website effectiveness and conversion rates.

• Motion Graphics/Animation: Acquiring skills in motion graphics software (e.g., Adobe After Effects) to create more dynamic visual content.

• Higher Education Marketing: Gaining deeper insights into the nuances of marketing and communications within the higher education sector.

• Project Management: Enhancing project management skills to better handle complex creative workflows and stakeholder management.

📝 Enhancement Note: This role presents opportunities to become a T-shaped professional, with deep expertise in design and web management, and a broad understanding of marketing operations within higher education. Addressing challenges proactively will be key to unlocking growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing multiple design projects simultaneously, from initial request to final delivery, ensuring brand consistency throughout." (Focus on workflow, prioritization, and brand stewardship.)

• "How would you approach updating and improving a university website using Webflow, considering user experience, accessibility, and SEO?" (Highlight your Webflow expertise, UX/UI understanding, and optimization strategies.)

• "Walk us through a project where you had to translate a complex stakeholder request into a clear, effective visual design or web solution. What was your process, and what was the outcome?" (Showcase your communication, problem-solving, and execution skills.) Company & Culture Questions:

• "What interests you about Minerva University's unique educational model and how do you see your role contributing to our mission?" (Research Minerva's approach to education and connect your skills to their goals.)

• "How do you approach collaboration in a remote environment, especially when working with non-designers?" (Emphasize proactive communication, clear explanations, and a willingness to educate colleagues.)

• "How do you stay current with design trends and web technologies, and how do you apply this knowledge to your work?" (Demonstrate a commitment to continuous learning and innovation.) Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation around key projects, telling a story about the challenge, your solution, and the impact.

• Tool Demonstration: Be ready to briefly demonstrate your proficiency in Webflow or Adobe Suite if asked, perhaps by screen-sharing a relevant project or template.

• Brand Focus: Explicitly discuss how you ensured brand consistency and applied brand guidelines in your examples.

• Impact Metrics: Quantify the success of your projects whenever possible (e.g., website traffic, engagement rates, efficiency gains from templates).

• Q&A Readiness: Anticipate questions about your design choices, technical decisions, and how you handle feedback or revisions.

📝 Enhancement Note: Prepare to articulate your process and demonstrate your skills with specific examples. Emphasize how your design and web management expertise directly supports Minerva's operational and marketing objectives.

📌 Application Steps

To apply for this Graphic Designer & Web Manager position:

• Submit your application through the Comeet application portal.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of print design, digital assets, and, crucially, your experience with Webflow for website management. Showcase any template creation or video editing work.

• Resume Optimization: Highlight keywords related to graphic design (Adobe Creative Suite, InDesign, Illustrator, Photoshop), web management (Webflow, CMS, SEO, UX/UI), video editing (Adobe Premiere Pro), and brand management. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, web management approach, and experience with brand stewardship. Be ready to discuss your work in detail and explain your rationale behind design decisions.

• Company Research: Thoroughly research Minerva University's mission, educational model, and current website to understand their brand identity and communication strategies. Be prepared to discuss how your skills align with their unique approach to education.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.