Graphic Designer & Events Coordinator

📍 Job Overview

Job Title: Graphic Designer & Events Coordinator

Company: Pinnacle Equipment

Location: Surrey, British Columbia, Canada

Job Type: Full-Time

Category: Marketing & Events Operations

Date Posted: September 3, 2026

Experience Level: Entry-Level to Mid-Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This dynamic role integrates graphic design, digital content creation, and event coordination to enhance Pinnacle Equipment's brand presence across multiple touchpoints.

• Responsible for developing engaging visual assets for digital and print media, ensuring brand consistency across all platforms and physical locations.

• Key responsibilities include managing website updates, coordinating sponsorships, and supporting the execution of events and customer experiences.

• Offers a unique opportunity to build a creative portfolio while gaining broad experience in marketing operations, brand management, and event execution.

📝 Enhancement Note: While the title includes "Graphic Designer" and "Events Coordinator," the core responsibilities and required skills lean heavily into marketing operations support, particularly in visual asset creation, digital content management, and event logistics. This is not a pure graphic design role nor a pure event planning role, but rather a hybrid position focused on executing marketing initiatives. The experience level indicated as "0-2" years suggests it's an entry to mid-level position, suitable for someone looking to develop skills in these integrated areas.

📈 Primary Responsibilities

• Design and produce a wide range of digital and print marketing collateral, including social media graphics, advertisements, web banners, brochures, presentations, and signage.

• Develop creative concepts and visual content for marketing campaigns, promotions, events, and general communications, ensuring alignment with brand guidelines.

• Maintain and update the company's WordPress website, including content population, image integration, and basic page creation to support marketing initiatives.

• Coordinate and manage corporate sponsorships, ensuring all deliverables, signage, and promotional materials are produced and deployed effectively.

• Plan, organize, and execute various events, including trade shows, customer appreciation events, and community initiatives, from conceptualization to on-site execution.

• Support photography and videography efforts for equipment, company locations, events, and marketing campaigns, ensuring high-quality visual assets.

• Manage the inventory and distribution of corporate clothing, promotional merchandise, and branded swag for employees, clients, and events.

• Ensure consistent brand experience across all dealerships, events, and digital channels, collaborating with internal teams on showroom displays and merchandising.

• Contribute innovative ideas to enhance the overall customer experience and support broader brand initiatives.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational management. The candidate will be expected to not only design but also manage projects, coordinate logistics, and maintain digital platforms. This requires strong organizational skills and the ability to juggle multiple tasks simultaneously, typical of a marketing operations support role.

🎓 Skills & Qualifications

Education: Diploma or degree in Graphic Design, Marketing, Communications, or a closely related field.

Experience: 0-2 years of experience in graphic design, marketing coordination, or a related role. Experience in agriculture, construction, heavy equipment, or a similar industrial sector is considered a strong asset.

Required Skills:

• Strong proficiency in Adobe Creative Suite, with a focus on Photoshop, Illustrator, and InDesign for creating high-quality visual assets.

• Excellent eye for design, including typography, layout, color theory, and maintaining brand consistency.

• Demonstrated ability to manage multiple projects concurrently, prioritize tasks effectively, and meet strict deadlines in a fast-paced environment.

• Strong written and verbal communication skills for clear stakeholder engagement and content creation.

• High level of organizational skills and meticulous attention to detail in all aspects of work.

• Ability to work independently with minimal supervision, taking initiative to drive projects forward.

• A collaborative, positive, and proactive attitude, essential for team-based projects and cross-functional collaboration. Preferred Skills:

• Experience managing and updating content on a WordPress website.

• Working knowledge of HTML and CSS for web content adjustments.

• Basic understanding of SEO principles and website analytics tools (e.g., Google Analytics) for digital content optimization.

• Photography and/or videography skills for creating marketing assets.

• Proven experience supporting or coordinating events, tradeshows, sponsorships, or community partnerships.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and a portfolio requirement clearly defines the graphic design aspect. The preferred skills in WordPress, HTML/CSS, SEO, and analytics point towards a need for digital marketing operations support, making this role a hybrid of creative and operational marketing functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of graphic design work, including digital assets (social media, web graphics), print materials (brochures, signage), and branding projects.

• Demonstrations of creative concept development and the ability to translate marketing objectives into compelling visual designs.

• Examples of maintaining brand consistency across various media and applications.

• Case studies or examples of projects where design contributed to specific marketing goals or customer engagement. Process Documentation:

• Ability to document and maintain an organized library of design and brand assets for efficient retrieval and reuse.

• Understanding of workflow processes for design requests, revisions, and final asset delivery.

• Experience in managing digital content updates through a Content Management System (CMS) like WordPress, demonstrating a structured approach to web content management.

• Familiarity with event coordination processes, including planning, vendor management, and on-site execution protocols.

📝 Enhancement Note: The requirement for a portfolio is critical and directly relates to the graphic design component. The emphasis on process documentation within this section is more about the candidate's ability to manage their work efficiently and maintain organizational standards rather than formal process engineering, aligning with an entry to mid-level role.

💵 Compensation & Benefits

Salary Range: $50,000 - $60,000 CAD per year, depending on experience.

Benefits:

• Comprehensive medical, dental, and vision insurance coverage.

• Life insurance policy.

• Generous paid time off (PTO) package.

• Tuition reimbursement program to support continued education and skill development.

• Opportunities to participate in company events and team-building activities.

• Exposure to and work with leading equipment brands in the industry.

• A creative and varied role offering ownership and potential for professional growth.

Working Hours: Standard full-time hours, typically 40 hours per week. This is an on-site position with no remote work flexibility.

📝 Enhancement Note: The salary range is clearly stated. The benefits package is competitive and includes elements that support professional development (tuition reimbursement) and work-life balance (PTO), which are attractive to candidates in marketing and operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Heavy Equipment Sales and Service (Kubota, Fendt, Massey Ferguson, Kobelco brands). The company operates within the agriculture and construction sectors, providing machinery and related support.

Company Size: Pinnacle Equipment operates multiple locations across British Columbia, indicating a medium to large regional presence. The specific team size for marketing is not detailed but is implied to be part of a larger departmental structure.

Founded: Pinnacle Equipment, formerly DLE (Douglas Lake Equipment), has been serving British Columbia since 1999. This history suggests a stable company with established market presence and operational experience.

Team Structure:

• The role reports to the Marketing Manager, indicating a clear line of management within the marketing department.

• Collaboration is expected with internal teams across various departments (e.g., sales, service, administration) to ensure consistent brand representation and support for marketing initiatives.

• The marketing team likely comprises individuals with specialized skills, and this role bridges creative design with broader marketing execution. Methodology:

• Emphasis on maintaining brand consistency and a positive customer experience across all touchpoints, from digital platforms to physical showrooms and events.

• A hands-on, creative approach is encouraged, with the expectation of individuals seeing their work come to life.

• Data-driven insights may be utilized, particularly in website updates and digital content, though the primary focus is on creative execution and event coordination.

Company Website: https://pinnacleequipment.ca/

📝 Enhancement Note: The company's focus on heavy equipment and its long-standing presence in BC suggest a business-to-business (B2B) environment. The marketing operations within such a company would typically support sales efforts, dealer networks, and brand visibility within specific industrial sectors.

📈 Career & Growth Analysis

Operations Career Level: This position is framed as an entry to mid-level role (0-2 years of experience), offering significant opportunities for skill development in graphic design, digital marketing, and event coordination. It's an excellent stepping stone for individuals looking to gain diverse experience in marketing operations.

Reporting Structure: The role reports directly to the Marketing Manager, providing clear guidance and mentorship. This structure allows for direct feedback and learning opportunities from a senior marketing professional.

Operations Impact: The Graphic Designer & Events Coordinator will directly impact brand perception, customer engagement, and the success of marketing campaigns and events. Their work contributes to lead generation, brand awareness, and customer loyalty within the heavy equipment industry.

Growth Opportunities:

• Skill Specialization: Develop advanced graphic design skills, gain expertise in WordPress website management, and deepen understanding of event logistics and sponsorship management.

• Industry Knowledge: Acquire in-depth knowledge of the agriculture, construction, and heavy equipment sectors, which can open doors to specialized marketing roles within these industries.

• Project Ownership: Take increasing ownership of marketing projects, from initial concept to execution and performance evaluation, demonstrating leadership potential.

• Cross-Functional Exposure: Build relationships and gain insights from various departments, enhancing understanding of the broader business operations and contributing to more integrated marketing strategies.

📝 Enhancement Note: This role is positioned as a foundational opportunity. Growth will likely come from mastering the core responsibilities and seeking out additional project involvement, rather than a predefined, rapid promotion track. The diverse skill set developed is transferable to broader marketing or operations roles.

🌐 Work Environment

Office Type: The position is based in an office environment at the Surrey location. This implies a professional setting where collaboration and in-person communication are valued.

Office Location(s): The primary work location is Surrey, British Columbia, with a specific postal code (V3S 1C7) provided. This location is part of the Metro Vancouver region.

Workspace Context:

• The role involves creative work, requiring access to design software and potentially collaborative brainstorming sessions with the marketing team.

• Opportunities to interact with other departments are present, fostering a connected workplace environment.

• Access to necessary design tools, computers, and potentially event-related materials will be provided.

• The environment is described as hands-on, varied, and creative, suggesting a dynamic workspace.

Work Schedule: This is a full-time, on-site position. Standard working hours are expected, typically 40 hours per week, with no remote work options.

📝 Enhancement Note: The "in-office" requirement is a key aspect of this role, emphasizing the need for physical presence for design collaboration, event support, and showroom interactions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on resume and portfolio submission. Candidates will be assessed for basic qualifications and creative potential.

• First Interview: Typically with the Marketing Manager. This stage will likely involve discussing the candidate's background, design philosophy, project management approach, and understanding of the role's responsibilities. Expect questions about past design projects and event coordination experiences.

• Portfolio Review & Skills Assessment: A more in-depth review of the candidate's portfolio. This may include a practical exercise or case study focusing on graphic design principles, brand application, or event concept development. The ability to articulate design choices and problem-solving skills will be evaluated.

• Final Interview: May involve meeting with other team members or senior leadership to assess cultural fit and broader alignment with company values. Discussions may focus on strategic thinking and potential contributions to marketing objectives.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest and most relevant work. For this role, prioritize examples that demonstrate versatility across digital, print, and potentially event-related design.

• Tell a Story: For each project, briefly explain the objective, your role, the creative process, and the outcome. Quantify results where possible (e.g., increased engagement, successful event attendance).

• Highlight Brand Application: Include examples of how you've maintained or applied brand guidelines effectively. This is crucial for a role focused on brand consistency.

• Showcase Versatility: Include a mix of design types to demonstrate your broad skill set. If you have WordPress experience, include screenshots of pages you've updated or created.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A digital format (PDF or online portfolio) is expected.

Challenge Preparation:

• Design Challenge: Be prepared for a task that may involve creating a social media graphic, a small brochure layout, or brainstorming visual concepts for a specific campaign. Focus on adhering to brand guidelines and demonstrating creative problem-solving.

• Event Coordination Scenario: You might be asked how you would approach planning a small customer event or managing a sponsorship activation. Focus on your organizational skills, attention to detail, and ability to manage logistics.

• Brand Consistency Exercise: Be ready to discuss how you would ensure brand consistency across different marketing channels and physical locations.

📝 Enhancement Note: The emphasis on a portfolio is paramount. Candidates should prepare to not only present their work but also discuss their creative process, problem-solving skills, and understanding of marketing objectives as they relate to design and event execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for all graphic design tasks.

• WordPress: Experience managing and updating website content is a significant advantage.

• Microsoft Office Suite: Proficiency in Word, Excel, and PowerPoint for general business communication, project management, and presentation creation.

Analytics & Reporting:

• Website Analytics (e.g., Google Analytics): Basic understanding of website performance metrics, user behavior, and SEO principles is beneficial for optimizing digital content.

CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms could be a plus, though not a core requirement for this specific role.

📝 Enhancement Note: The core technical requirements are centered around graphic design software and website content management. While broader marketing operations tools are not specified, a candidate with exposure to them would be well-positioned.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to develop engaging visual content and fresh ideas that enhance brand perception and customer experience.

• Brand Consistency: A commitment to upholding and reinforcing the Pinnacle Equipment brand identity across all marketing materials and touchpoints.

• Organization & Efficiency: Strong attention to detail and the ability to manage multiple tasks, projects, and deadlines effectively in a structured manner.

• Collaboration: A willingness to work closely with team members and other departments, contributing to a cohesive and supportive work environment.

• Customer Focus: An understanding that marketing efforts, including design and events, ultimately serve to engage and satisfy customers.

Collaboration Style:

• Cross-Functional Integration: Expected to collaborate effectively with sales, service, and other marketing team members to align creative output with business objectives.

• Feedback Exchange: Openness to receiving and providing constructive feedback on design work and event plans to ensure optimal results.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, potential challenges, and creative ideas.

📝 Enhancement Note: The company culture appears to value creativity, meticulous execution, and teamwork. The role requires an individual who can both independently produce high-quality creative work and integrate seamlessly into a broader marketing team and company structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Operational Demands: Effectively managing the dual responsibilities of creative design work and detailed event/sponsorship coordination.

• Maintaining Brand Consistency Across Diverse Assets: Ensuring a unified brand message and visual identity across a wide array of digital and physical marketing materials.

• Adapting to Industry Specifics: Quickly learning and applying design and marketing principles relevant to the heavy equipment and industrial machinery sector.

• Managing Multiple Stakeholders and Deadlines: Juggling requests and priorities from various internal teams and external partners under time constraints.

Learning & Development Opportunities:

• Mastering Design Software: Deepening expertise in Adobe Creative Suite and exploring new design techniques.

• Web Development Basics: Gaining practical experience with WordPress, HTML, and CSS for enhanced digital content creation.

• Event Management Skills: Developing end-to-end event planning and execution capabilities, including budget management and vendor coordination.

• Sponsorship Activation: Learning best practices for managing corporate sponsorships and maximizing ROI for partnerships.

• Industry Immersion: Gaining valuable insights into the heavy equipment market, which can lead to specialized career paths in industrial marketing.

📝 Enhancement Note: The challenges presented are typical for a hybrid role like this, requiring adaptability and strong organizational skills. The growth opportunities are directly tied to expanding the skill set within the core functions of the role and leveraging industry exposure.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Describe your process for creating a new piece of marketing collateral, from brief to final delivery. How do you ensure it meets objectives and brand guidelines?" (Focus on your workflow, concept development, and use of Adobe Suite.)

• Event Planning: "Walk me through how you would plan and execute a small customer appreciation event for Pinnacle Equipment. What are the key steps and considerations?" (Highlight organizational skills, attention to detail, and stakeholder communication.)

• Brand Consistency: "How would you approach ensuring brand consistency across all our digital platforms and physical dealership locations?" (Demonstrate understanding of brand guidelines and the importance of a unified visual identity.)

Company & Culture Questions:

• Industry Interest: "Why are you interested in working in the heavy equipment industry, and specifically with Pinnacle Equipment?" (Research the company's brands and market position.)

• Teamwork: "Describe a time you collaborated with a team on a project. What was your role, and how did you contribute to the team's success?" (Emphasize collaborative spirit and communication.)

• Adaptability: "This role involves a mix of design and coordination. How do you manage shifting priorities and ensure both creative quality and operational efficiency?" (Showcase your ability to multitask and adapt.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio logically, perhaps by project type or by demonstrating a range of skills.

• Highlight Key Projects: Select 3-5 projects that best represent your capabilities for this specific role. For each, articulate the challenge, your solution, and the impact.

• Explain Your Design Choices: Be ready to discuss why you made certain design decisions, referencing design principles, brand requirements, and audience engagement.

• Showcase Technical Skills: Point out specific software used, design techniques, and any web/digital experience demonstrated in your work.

• Be Concise and Engaging: Present your work clearly and enthusiastically, allowing time for questions.

📝 Enhancement Note: Preparation should focus on demonstrating both creative design talent and strong organizational/project management skills, backed by concrete examples from the candidate's portfolio and experience.

📌 Application Steps

To apply for this Graphic Designer & Events Coordinator position:

• Submit your resume and a comprehensive portfolio of your work through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features examples relevant to the role, such as digital graphics, print collateral, event materials, and any website updates you've managed. Tailor your presentation to highlight brand consistency and creative execution.

• Resume Optimization: Clearly articulate your experience with Adobe Creative Suite, WordPress, and any event coordination or sponsorship management activities. Use keywords from the job description to ensure ATS compatibility and highlight achievements in design and organizational tasks.

• Interview Preparation: Practice discussing your design process, event planning approach, and how you maintain brand consistency. Prepare specific examples from your portfolio for discussion during interviews.

• Company Research: Familiarize yourself with Pinnacle Equipment, its brands (Kubota, Fendt, Massey Ferguson, Kobelco), and its role in the BC heavy equipment market. Understand their commitment to customer service and brand experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.