GRAPHIC DESIGNER & DIGITAL CONTENT

📍 Job Overview

Job Title: GRAPHIC DESIGNER & DIGITAL CONTENT

Company: Melia Hotels International

Location: Madrid, ES

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: 2026-05-12T00:00:00

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation, design, and supervision of a wide range of graphic materials and digital content, ensuring strict adherence to diverse brand identity guidelines.

• Drive visual communication efforts by developing key pieces such as signage, menus, stationery, presentations, and infographics tailored for multiple hotel brands.

• Manage and monitor incoming requests from hotels through established operational tools, facilitating a smooth workflow and efficient service delivery.

• Collaborate closely with various departments and maintain continuous communication with operational teams to ensure project alignment and client satisfaction.

• Deliver efficient, high-quality service that guarantees the accurate execution of all visual assets and contributes to the overall positive experience of hotel stakeholders.

📝 Enhancement Note: This role is positioned within a centralized "Creative Services" team, indicating a focus on scalable, efficient content production and brand consistency across a portfolio of hotels, rather than a decentralized, property-specific design role. This structure suggests a need for strong process management and communication skills to handle multiple brand guidelines and stakeholder requests simultaneously.

📈 Primary Responsibilities

• Develop and produce high-impact visual assets, including but not limited to, signage, menus, stationery, presentations, and infographics, adhering to specific brand identity frameworks.

• Design and oversee the implementation of digital content for various platforms such as in-room TV channels, common area screens, and other digital devices, ensuring brand consistency and aesthetic appeal.

• Actively manage and track incoming design requests from hotel properties using designated internal systems, ensuring timely processing and clear communication.

• Collaborate effectively with cross-functional teams, including marketing, operations, and property management, to gather requirements, provide updates, and ensure project success.

• Maintain a comprehensive understanding of brand guidelines for each Melia Hotels International brand, adapting creative concepts to suit diverse market segments and guest expectations.

• Support the production of print materials by understanding basic graphic production and printing processes, ensuring quality output for physical assets.

• Utilize and manage the Microsoft Office suite for presentations, reporting, and internal communications, integrating design elements seamlessly.

• Proactively identify opportunities for process improvement within the Creative Services team to enhance efficiency and service delivery to hotels.

📝 Enhancement Note: The emphasis on managing "back of the house" tasks for operational teams suggests a significant operational component to this role, beyond pure creative design. This implies a need for strong project management, workflow optimization, and stakeholder management skills within the operations framework.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of experience in graphic design, with a preference for experience within corporate environments or the hospitality sector.

Required Skills:

• Advanced proficiency in graphic design tools, specifically the Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) or equivalent.

• Strong understanding and application of brand identity guidelines and the ability to adapt creative assets to various formats.

• Demonstrated skill in presentation design and layout (e.g., PowerPoint, Google Slides).

• Basic knowledge of graphic production and print processes.

• Proficient in the Microsoft Office Suite (Word, Excel, PowerPoint).

• Excellent organizational and planning skills with the ability to manage multiple projects simultaneously.

• Exceptional attention to detail and a commitment to producing high-quality work.

• Strong communication and interpersonal skills, fostering effective teamwork.

Preferred Skills:

• Experience with digital content management systems or digital signage platforms.

• Familiarity with basic video editing or motion graphics software.

• Additional language proficiency beyond Spanish and English.

• Previous experience working within the hotel or tourism industry.

📝 Enhancement Note: While specific design software proficiency is mentioned (Adobe Creative Suite), the requirement for "other equivalents" suggests flexibility. However, mastery of the core Adobe suite is likely essential for efficient workflow within an operations-focused creative team. The "basic knowledge of production and printing" points towards an understanding of the end-to-end lifecycle of creative assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of graphic design projects, including branding, print collateral, and digital assets, demonstrating adaptability across different styles and brand identities.

• Include specific examples of how you have managed and adapted creative assets to comply with brand guidelines, highlighting your attention to detail and brand stewardship.

• Present case studies of projects where you managed requests from inception to completion, detailing your process, problem-solving approach, and the final outcome.

• Demonstrate proficiency in presentation design, with examples that effectively communicate information visually and professionally.

Process Documentation:

• Document your approach to managing multiple design requests, including intake, prioritization, design execution, and delivery.

• Illustrate your workflow for adapting existing brand assets to new formats or requirements, emphasizing efficiency and accuracy.

• Provide examples of how you track project progress and communicate updates to stakeholders, showcasing your organizational and communication skills.

• Detail any experience you have with process improvement initiatives within a design or creative services context.

📝 Enhancement Note: Given the role's focus on serving multiple hotels and operating within a centralized "Creative Services" team, a portfolio that clearly articulates process, project management, and stakeholder communication, in addition to design execution, will be highly advantageous. Demonstrating how you handle volume and maintain quality under pressure is key.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Madrid, Spain, the estimated annual salary range is between €25,000 and €35,000 gross. This estimate considers the cost of living in Madrid, the experience level required, and the specific skill set demanded by the role.

Benefits:

• Health Insurance: Comprehensive health coverage plan.

• Paid Time Off: Generous annual leave, public holidays, and sick leave.

• Professional Development: Opportunities for training, workshops, and skill enhancement relevant to graphic design and digital content creation.

• Employee Discounts: Access to discounted rates on Melia Hotels International properties worldwide.

• Career Advancement: Potential for growth within the Creative Services team or other departments within Melia Hotels International.

• Pension Plan: Contribution to a company-sponsored pension scheme.

Working Hours:

• Standard full-time working hours, typically 40 hours per week.

• Expected working hours are Monday to Friday, with potential for flexibility depending on project needs and operational demands.

📝 Enhancement Note: The estimated salary range is based on research from Spanish job boards and salary comparison websites for graphic design roles in Madrid with 2-5 years of experience. Melia Hotels International, as a large hospitality group, is expected to offer a competitive benefits package that aligns with industry standards.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality (Hotels & Resorts)

Company Size: Large (10,000+ employees)

Founded: 1956

Melia Hotels International is a globally recognized leader in the hospitality industry, operating a diverse portfolio of brands catering to various market segments. The company is committed to excellence in guest experience, sustainability, and employee development. This role is part of the Creative Services team, a centralized hub designed to efficiently serve the operational needs of multiple hotel properties.

Team Structure:

• The Creative Services team is likely composed of specialized roles such as graphic designers, content creators, and project coordinators, working collaboratively under a Creative Services Manager or Director.

• This team operates as a shared service, reporting to a central marketing or brand management function, and serves as a crucial support unit for the operational teams at individual hotels.

Methodology:

• The team's methodology likely emphasizes efficient workflow management, clear communication channels, and a data-driven approach to understanding hotel needs and content performance.

• Process optimization is key to handling a high volume of requests from various hotels, ensuring timely delivery and consistent quality across all brand touchpoints.

• Automation and standardized processes are probably employed where possible to streamline repetitive tasks and free up creative resources for more complex projects.

Company Website: https://www.meliahotelsinternational.com/

📝 Enhancement Note: Being part of a large, established hospitality group like Melia means working within a structured environment with established processes and brand standards. The "Creative Services" team's function as a shared resource highlights the importance of scalability, efficiency, and strong internal client management.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist

This role is ideal for a graphic designer with 2-5 years of experience who is looking to specialize in serving a portfolio of brands within a large organization. It offers the opportunity to deepen expertise in brand adaptation, digital content creation, and operational workflow management within the dynamic hospitality sector.

Reporting Structure:

The Graphic Designer & Digital Content specialist will likely report to a Creative Services Manager or a Head of Creative Services. This manager will oversee the team's output, manage stakeholder relationships, and ensure alignment with broader marketing and brand strategies.

Operations Impact:

The role's impact is directly tied to enhancing the visual communication and brand presence of Melia Hotels International properties. By ensuring consistent, high-quality graphics and digital content, this role contributes to guest experience, brand perception, and operational efficiency at the hotel level, ultimately supporting revenue generation and brand loyalty.

Growth Opportunities:

• Senior Graphic Designer: Advance to a senior role with increased responsibility for complex projects, mentorship of junior designers, and strategic input on creative direction.

• Specialization: Develop expertise in specific areas such as digital marketing design, motion graphics, or UX/UI design for digital platforms.

• Creative Services Management: Progress into a team lead or management position, overseeing workflow, team performance, and client relationships within the Creative Services department.

• Cross-Departmental Moves: Opportunities to move into broader marketing, brand management, or digital strategy roles within Melia Hotels International, leveraging acquired cross-functional experience.

📝 Enhancement Note: The growth path within a large corporation like Melia Hotels International often involves both vertical advancement within a specialized department and lateral moves into related functions, offering diverse career trajectories.

🌐 Work Environment

Office Type: Corporate Office Environment

Office Location(s): Madrid, Spain

The role is based in the corporate offices in Madrid, providing a professional, collaborative workspace. This setting is conducive to focused design work, team collaboration, and direct interaction with other corporate departments.

Workspace Context:

• The workspace will likely be equipped with standard office amenities and design-specific technology, including powerful workstations and access to necessary software licenses.

• Opportunities for collaboration with fellow designers, content creators, and project managers will be readily available, fostering a supportive and dynamic creative environment.

Work Schedule:

• The standard work schedule is typically Monday to Friday, aligning with typical corporate hours.

• While the role requires a 40-hour work week, there may be occasional flexibility needed to meet project deadlines or respond to urgent operational requests from hotels.

📝 Enhancement Note: Working in a central corporate office for a large hospitality group implies a structured work environment with clear expectations regarding hours, collaboration, and professional conduct.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your application, CV, and portfolio to assess qualifications and alignment with the role's requirements.

2. Technical Assessment/Case Study: Candidates may be asked to complete a design challenge or case study focused on adapting brand guidelines or creating content for a specific hotel scenario. This will assess practical design skills, problem-solving abilities, and understanding of brand consistency.

3. Interview with Hiring Manager: A discussion focusing on your experience, skills, approach to design challenges, and understanding of operational needs within a corporate structure.

4. Team/Stakeholder Interview: An opportunity to meet with potential colleagues or representatives from operational teams to assess cultural fit, collaboration style, and communication effectiveness.

5. Final Interview: Potentially with a senior leader in Marketing or Creative Services to discuss career aspirations and overall fit with Melia Hotels International.

Portfolio Review Tips:

• Brand Adaptation Focus: Clearly demonstrate your ability to interpret and apply diverse brand guidelines. Showcase projects where you successfully adapted existing assets or created new ones that perfectly align with a specific brand's identity.

• Process & Problem-Solving: For each portfolio piece, briefly explain the challenge, your approach, the tools used, and the outcome. Highlight how you managed requests, collaborated with stakeholders, and ensured successful delivery.

• Digital & Print Examples: Include a mix of digital content (e.g., screen graphics, web banners, social media assets) and print collateral (e.g., menus, signage, brochures) to showcase versatility.

• Quantify Impact: If possible, include metrics or qualitative feedback on how your designs contributed to hotel objectives (e.g., increased guest engagement, improved operational clarity).

• Organization & Clarity: Ensure your portfolio is well-organized, easy to navigate, and professionally presented. Use clear descriptions and high-quality visuals.

Challenge Preparation:

• Brand Guideline Mastery: Practice applying different brand styles quickly and accurately. Understand the core elements of brand identity (logos, color palettes, typography).

• Scenario-Based Design: Prepare to design assets for specific hotel scenarios (e.g., a promotional menu for a beachfront resort, in-room digital signage for a business hotel).

• Efficiency & Speed: Be mindful of time constraints during any practical design tests. Focus on delivering a strong concept efficiently.

• Communication: Be prepared to articulate your design choices and justify them based on brand strategy, operational needs, and target audience.

📝 Enhancement Note: The emphasis on "brand identity guidelines" and "adapting creatives to different formats" within the job description suggests that the interview process and portfolio review will heavily scrutinize the candidate's ability to work within established frameworks and serve multiple distinct brands.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Mastery of Photoshop, Illustrator, and InDesign is essential for creating and managing graphic assets.

• Microsoft Office Suite: Proficiency in Word, Excel, and PowerPoint for presentations, reporting, and internal communication.

Analytics & Reporting:

CRM & Automation:

• Experience with internal request management systems or project management tools (e.g., Asana, Trello, Jira, or a proprietary system) is implied by the need to "manage and follow up on requests through established tools."

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Microsoft Office Suite indicates the core technical requirements. Any experience with project management or request-tracking software will be a significant advantage, given the operational nature of managing hotel requests.

👥 Team Culture & Values

Operations Values:

• Service Excellence: A commitment to providing high-quality, efficient service to internal hotel clients, ensuring their visual communication needs are met effectively.

• Brand Stewardship: Deep respect for and adherence to brand guidelines, ensuring consistency and integrity across all creative outputs for Melia's diverse portfolio.

• Collaboration: A strong emphasis on teamwork and cross-functional partnership, working seamlessly with other designers, operational teams, and departments.

• Efficiency & Agility: A focus on streamlined workflows, proactive problem-solving, and the ability to adapt quickly to changing project demands and hotel requirements.

• Attention to Detail: A meticulous approach to design and content creation, ensuring accuracy, quality, and adherence to specifications.

Collaboration Style:

• The team likely fosters a collaborative environment where designers share feedback, assist each other on projects, and work together to achieve common goals.

• Communication with operational teams is expected to be clear, concise, and proactive, involving regular updates and a willingness to understand and address their specific needs.

• Knowledge sharing and continuous learning are probably encouraged to stay updated with design trends and best practices.

📝 Enhancement Note: The core values are likely centered around supporting the operational success of the hotel properties through excellent creative service, emphasizing professionalism, teamwork, and a results-oriented approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Diverse Brand Guidelines: Effectively juggling and consistently applying the distinct visual identities of multiple hotel brands requires strong organizational skills and brand acumen.

• High Volume Request Management: Handling a steady stream of requests from various hotels under tight deadlines can be demanding, requiring efficient prioritization and time management.

• Balancing Creativity with Operational Needs: Ensuring creative output meets both aesthetic standards and functional requirements for operational use (e.g., readability of menus, clarity of signage).

• Remote Collaboration: If any part of the creative process involves collaboration with remote teams or hotel staff, adapting communication and feedback methods can be a challenge.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools and technologies.

• Brand Strategy Workshops: Learning more about the strategic positioning and marketing objectives of Melia's different hotel brands.

• Digital Content Specialization: Developing skills in areas like motion graphics, UI/UX design, or animation for digital platforms.

• Operations & Project Management: Gaining insights into operational workflows, project management best practices, and stakeholder management within a large corporate structure.

📝 Enhancement Note: The primary challenge lies in the operational aspect of serving a large portfolio, demanding a blend of creative skill and robust process management. Growth opportunities are geared towards deepening specialization or expanding into management within the creative operations sphere.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing multiple design requests simultaneously, especially when they come from different brands with distinct guidelines." (Focus on prioritization, workflow, and communication.)

• "How do you ensure brand consistency across various marketing materials and digital platforms for different hotel brands?" (Highlight your understanding of brand guidelines and adaptation strategies.)

Company & Culture Questions:

• "What interests you about working for Melia Hotels International and specifically within our Creative Services team?" (Research Melia's brands, values, and recent news.)

• "How do you approach collaboration with non-designers, such as hotel operations managers or marketing teams?" (Emphasize communication, understanding needs, and providing solutions.)

Portfolio Presentation Strategy:

• The Brand Story: For each relevant project, clearly state the brand, the objective, and how your design addressed it while adhering to guidelines.

• Show, Don't Just Tell: Use visuals effectively. For digital content, consider short animated examples if possible. For print, show mockups in context.

• Highlight Process: Briefly explain your workflow – from brief to final delivery. Mention how you handled revisions or feedback.

• Quantify Impact (If Possible): If you have data on how your designs performed (e.g., increased engagement, improved clarity), present it.

• Tailor to the Role: Select portfolio pieces that best demonstrate your experience with brand guidelines, digital content, and serving internal clients or operational needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also an understanding of operational efficiency, brand management, and strong communication skills essential for a centralized creative service role.

📌 Application Steps

To apply for this Graphic Designer & Digital Content position:

• Visit the Melia Hotels International careers page and submit your application through the provided link.

• Portfolio Customization: Curate your online or PDF portfolio to prominently feature examples of brand guideline adherence, diverse graphic collateral (print and digital), and any experience managing client requests or operational projects. Prioritize quality over quantity, showcasing your best work relevant to this role.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Graphic Design," "Digital Content," "Adobe Creative Suite," "Brand Identity," "Hospitality Sector," and "Project Management." Quantify achievements where possible.

• Interview Practice: Prepare to discuss your design process, how you manage multiple projects, and your understanding of brand consistency. Practice articulating your portfolio pieces, focusing on the problem, your solution, and the outcome.

• Company Research: Thoroughly research Melia Hotels International, its various brands, and its corporate culture. Understand their mission and values to articulate your fit and enthusiasm during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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