Graphic Design Manager

📍 Job Overview

Job Title: Graphic Design Manager

Company: Toters

Location: Metn, Lebanon

Job Type: Full-Time

Category: Creative & Media / Marketing / Management & Leadership

Date Posted: 2026-06-12

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Oversees the visual design and art direction of advertising campaigns, ensuring strategic alignment and effective communication of brand messages.

• Manages and mentors a creative team, optimizing workload to maximize productivity and the quality of creative output.

• Develops and evaluates creative concepts, copy, and art, providing critical direction before marketing review.

• Collaborates with cross-functional teams to translate business requirements into compelling visual assets across various channels.

• Ensures all creative work adheres to brand guidelines and social media toolkits, while also staying abreast of consumer behaviors and industry trends.

📝 Enhancement Note: While the job title is "Graphic Design Manager," the description leans heavily into "Creative Director" responsibilities. The role requires a blend of hands-on design oversight and team management, focusing on visual strategy for marketing and e-commerce initiatives within a fast-growing startup. This is crucial for candidates to understand the scope beyond just managing designers.

📈 Primary Responsibilities

• Develop and review creative briefs, translating strategic insights into actionable creative inspiration for the design team.

• Conceptualize and evaluate creative assets, including visual design and copy, providing strategic direction to align with marketing objectives.

• Manage the creative team's workload, ensuring efficient resource allocation and high-quality output to meet project deadlines.

• Articulate and present creative concepts and campaign strategies effectively to internal stakeholders and leadership.

• Oversee multiple design projects from initial concept through to final execution, coordinating with internal designers and external vendors.

• Enhance and maintain social media toolkits, ensuring all creative deliverables strictly adhere to the established brand book.

• Mentor, train, and conduct performance reviews for creative team members, and delegate tasks to optimize team performance.

• Stay informed about current consumer behaviors and emerging industry trends to inform creative strategies and ensure market relevance.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on strategic creative development and team leadership, rather than purely execution-based design work. Candidates should be prepared to demonstrate experience in managing creative processes, guiding creative teams, and ensuring brand consistency across diverse marketing materials, particularly within a tech-forward e-commerce environment like Toters.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for a management role of this caliber.

Experience: 5-7+ years of progressive experience in graphic design, with a significant portion focused on creative direction, team management, and campaign development. Proven track record in conceptualizing and executing successful visual campaigns.

Required Skills:

• Proven conceptual creative ability and strong visual judgment.

• Expertise in managing creative teams, including workload distribution, performance evaluation, and mentorship.

• Excellent presentation skills, with the ability to articulate creative vision and strategy to diverse audiences.

• Deep understanding of consumer behaviors and current industry trends relevant to e-commerce and delivery platforms.

• Proficiency in design software and technologies, including Adobe Photoshop, Adobe Illustrator, After Effects, and Premiere Pro.

• A keen eye for aesthetics, detail, and brand consistency.

• Exceptional communication skills, both written and verbal, for effective team and stakeholder interaction.

• Ability to work methodically, manage multiple projects simultaneously, and meet strict deadlines in a fast-paced environment. Preferred Skills:

• Experience in the e-commerce, delivery, or tech startup sector.

• Familiarity with developing and managing social media toolkits and brand guidelines.

• Experience working with third-party vendors and managing external creative resources.

• Understanding of user experience (UX) and user interface (UI) design principles as they relate to visual branding.

• Strategic thinking and ability to connect creative execution to broader business objectives.

📝 Enhancement Note: The requirement for 5-7+ years of experience, coupled with management responsibilities, implies a mid-to-senior level role. Candidates should highlight leadership experience, strategic creative thinking, and proficiency with the specified Adobe Creative Suite tools. Experience within a high-growth startup or e-commerce environment would be a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of creative campaigns demonstrating conceptual thinking and successful visual execution.

• Case studies showcasing how you've translated creative briefs into tangible design outcomes that met specific objectives.

• Examples of brand guideline adherence and how you've maintained brand consistency across various marketing channels.

• Demonstrations of your ability to manage multiple projects concurrently, highlighting project scope, timelines, and outcomes.

• Visuals of social media toolkits or digital asset libraries you have developed or managed. Process Documentation:

• Examples of creative brief development processes and how they inform design strategy.

• Documentation of your approach to managing creative team workflows, including task assignment, feedback loops, and quality assurance.

• Case studies illustrating your process for evaluating creative concepts and providing constructive direction.

• Evidence of how you've collaborated with marketing or other departments to ensure creative alignment with business goals.

📝 Enhancement Note: For a management role, the portfolio should emphasize strategic oversight, team leadership, and process management, rather than just individual design pieces. Candidates should be prepared to discuss their methodology for developing creative strategy, managing creative production, and evaluating creative effectiveness.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Design Manager with 5-7+ years of experience in a major city in Lebanon (Metn region), the estimated annual salary range would be approximately $25,000 - $45,000 USD. This estimate is derived from research on similar roles in the MENA region, considering the tech startup environment and the specific responsibilities outlined.

Benefits:

• Opportunity to work in a high-growth startup environment with significant potential for impact.

• Contribution to shaping the visual identity and customer experience of a leading e-commerce platform.

• Professional development and mentorship opportunities within a technology-focused company.

• Potential for career advancement as the company scales.

• Standard benefits package typically includes health insurance, paid time off, and other statutory benefits as per Lebanese labor law.

Working Hours: 40 hours per week, typical full-time schedule. Flexibility may be required to meet project deadlines or collaborate with international teams, but the core working hours are standard.

📝 Enhancement Note: The salary range is an estimation based on publicly available data for similar roles in Lebanon and the GCC region. Actual compensation will depend on the candidate's specific experience, qualifications, and negotiation. The benefits highlight the startup environment and the potential for growth, aligning with the company's description.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce and On-demand Delivery Platform. Toters operates in a rapidly evolving digital marketplace, focusing on convenience and technology-driven solutions for customers in the Middle East.

Company Size: While not explicitly stated, Toters is a growing startup, likely employing between 50-250 individuals, indicating a dynamic and potentially fast-paced work environment.

Founded: Founded in 2017, Toters has established itself as a significant player, suggesting a company with a proven business model and a trajectory for further expansion.

Team Structure:

• The creative team likely consists of graphic designers, potentially UI/UX designers, and content creators, all reporting to this Graphic Design Manager.

• This role reports to a higher-level marketing or creative lead (e.g., Head of Marketing, Creative Director).

• Close collaboration with marketing, product, engineering, and operations teams is expected to ensure cohesive brand messaging and user experience. Methodology:

• Toters emphasizes technology as central to its operations, implying a data-informed approach to decision-making, including marketing and creative strategies.

• The company culture likely values innovation, efficiency, and a user-centric approach.

• Agile methodologies may be employed in product development and marketing campaign execution.

Company Website: https://totersapp.com/

📝 Enhancement Note: Toters positions itself as a tech-forward company. The cultural implications for a creative manager include a need for adaptability, data literacy, and a focus on driving business outcomes through creative excellence. The company's growth trajectory suggests opportunities for impact and career advancement.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-to-senior management position within the creative function. It requires a blend of strong design acumen, strategic thinking, and leadership capabilities. The scope includes managing individual contributors, overseeing campaign execution, and contributing to the overall brand strategy.

Reporting Structure: The Graphic Design Manager will likely report to a senior marketing leader (e.g., Head of Marketing, Chief Marketing Officer, or a dedicated Creative Director if one exists). They will, in turn, manage a team of graphic designers and potentially other creative personnel.

Operations Impact: This role has a direct impact on Toters' brand perception, customer acquisition, and retention through the quality and effectiveness of its visual communications. Strong creative direction can enhance user engagement, drive conversion rates, and build brand loyalty in a competitive e-commerce market.

Growth Opportunities:

• Specialization: Potential to transition into a broader Creative Director role, overseeing all aspects of creative production for Toters.

• Leadership Expansion: Opportunity to grow the creative team, potentially establishing specialized functions (e.g., motion graphics, UI design).

• Strategic Influence: Increased involvement in high-level marketing strategy discussions and brand development initiatives.

• Industry Expertise: Deepen expertise in e-commerce marketing, visual branding for digital platforms, and rapid scaling environments.

📝 Enhancement Note: The role offers significant growth potential within a scaling startup. Candidates should be ambitious and possess a desire to not only manage but also to shape the future of Toters' brand identity and creative output. The emphasis on "operations" here refers to the operational aspects of creative management and strategic execution within the business.

🌐 Work Environment

Office Type: On-site role, indicating a structured office environment conducive to team collaboration and focused work.

Office Location(s): Metn, Lebanon. This location suggests a professional office setting within a key business area.

Workspace Context:

• The workspace is expected to be equipped with the necessary design software and hardware to support creative production.

• An on-site environment facilitates direct collaboration, team brainstorming sessions, and immediate feedback, which are crucial for creative project management.

• Opportunities for direct interaction with cross-functional teams (marketing, product, etc.) will be plentiful, fostering a holistic understanding of business objectives.

Work Schedule: Standard full-time working hours are expected, with potential for flexibility during peak project periods. The on-site requirement ensures consistent team presence and availability for collaborative tasks.

📝 Enhancement Note: The on-site nature of the role is critical for fostering team cohesion and direct collaboration, which are vital for creative management and execution. Candidates should be comfortable working from a physical office location in Metn, Lebanon, and participating actively in team-based creative processes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience against the role requirements.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, management style, and creative philosophy.

• Portfolio Presentation: You will likely be asked to present a selection of your work, explaining your creative process, strategic thinking, and the impact of your designs. This is a key stage to demonstrate conceptual ability and leadership.

• Team/Cross-Functional Interviews: Meetings with potential team members or stakeholders from other departments (e.g., marketing, product) to assess collaboration skills and cultural fit.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your leadership, strategic thinking, and ability to manage complex creative campaigns. Include examples that align with e-commerce, mobile apps, or fast-paced environments.

• Highlight Process: For each project, explain the creative brief, your strategic approach, the challenges faced, your team's solutions, and the measurable outcomes or impact.

• Showcase Management: Include examples of how you've led teams, managed workloads, and mentored designers.

• Brand Alignment: Ensure your portfolio visually reflects an understanding of brand consistency and how to adapt creative within established brand guidelines.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most impactful projects and key takeaways.

Challenge Preparation:

• Be ready for a potential creative challenge or a case study exercise that requires you to outline a strategy for a specific marketing goal or brand problem faced by Toters.

• Prepare to discuss how you would approach developing a creative campaign for a new feature or promotion, considering the target audience and competitive landscape.

• Practice articulating your design decisions and how they support business objectives.

📝 Enhancement Note: The interview process will heavily scrutinize both your creative vision and your ability to lead and manage a team effectively. A well-prepared portfolio presentation that highlights strategic thinking, process, and impact is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Adobe Photoshop, Adobe Illustrator.

• Motion Graphics/Video Editing: Familiarity with Adobe After Effects and/or Adobe Premiere Pro is required for dynamic content creation.

• Project Management Software: Experience with tools like Asana, Trello, Jira, or similar for task management and workflow tracking.

• Collaboration Platforms: Proficiency in tools like Slack, Microsoft Teams for internal communication.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to understand campaign performance and inform creative decisions.

• Experience with dashboard tools (e.g., Tableau, Power BI) or creating reports to communicate creative performance to stakeholders. CRM & Automation:

• While not a primary focus for this role, understanding how creative assets integrate with CRM systems or marketing automation platforms (e.g., HubSpot, Mailchimp) could be beneficial.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, especially After Effects and Premiere Pro, indicates a need for a manager who can guide and potentially contribute to creating a range of visual content, including animated graphics and video. Familiarity with project management tools is critical for overseeing team productivity.

👥 Team Culture & Values

Operations Values:

• Innovation & Agility: A drive to continuously improve creative processes and adapt to the fast-paced e-commerce environment.

• User-Centricity: A focus on creating designs that resonate with the target audience and enhance the customer experience.

• Data-Driven Creativity: Utilizing insights from consumer behavior and campaign performance to inform creative decisions.

• Collaboration & Communication: Fostering an open environment for feedback, idea sharing, and cross-functional teamwork.

• Quality & Brand Integrity: A commitment to producing high-quality work that upholds and strengthens the Toters brand.

Collaboration Style:

• Proactive and communicative, working closely with marketing, product, and other departments to ensure creative alignment.

• Encourages a collaborative team environment where designers feel empowered to share ideas and provide constructive feedback.

• Values transparency in project status and decision-making processes.

📝 Enhancement Note: Toters' culture likely emphasizes speed, innovation, and a results-oriented approach, common in the tech startup space. The Graphic Design Manager should embody these values and foster them within their team, ensuring creative output directly supports business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: Ensuring creative output is both aesthetically compelling and strategically effective in driving conversions and brand recognition for a growing e-commerce platform.

• Managing a Fast-Paced Environment: Adapting to rapid changes in market trends, campaign demands, and business priorities inherent in a startup.

• Maintaining Brand Consistency: Ensuring a cohesive brand identity across a wide range of digital and potential offline touchpoints as the company scales.

• Leading and Developing Talent: Effectively mentoring and managing a creative team, fostering growth, and maintaining high performance standards.

Learning & Development Opportunities:

• Deep Dive into E-commerce Marketing: Gaining extensive experience in visual strategies that drive online sales and customer loyalty.

• Leadership Development: Opportunities to hone management and strategic planning skills within a growing organization.

• Exposure to Tech Innovation: Working with cutting-edge technology and understanding its impact on creative strategy.

• Industry Exposure: Potentially attending industry events or workshops focused on digital marketing, creative direction, and e-commerce trends.

📝 Enhancement Note: The challenges presented are typical for a management role in a growing tech company. The opportunities highlight the potential for significant professional growth and impact within the e-commerce and delivery sector.

💡 Interview Preparation

Strategy Questions:

• "How would you develop a creative strategy to increase user acquisition for Toters' delivery service in a new market?"

• "Describe a time you had to balance a strong creative vision with strict brand guidelines. What was the outcome?"

• "How do you measure the success of creative campaigns, and what metrics do you prioritize?"

• "Walk me through your process for developing a creative brief from initial client/marketing input." Company & Culture Questions:

• "What do you know about Toters and our position in the e-commerce/delivery market?"

• "How would you foster a collaborative and innovative culture within your design team?"

• "How do you stay updated on design trends and consumer behavior in the tech and e-commerce space?"

• "What is your approach to mentoring junior designers and fostering their professional growth?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the creative process, key decisions made, and the results achieved.

• Quantify Impact: Where possible, use data and metrics to demonstrate the success of your creative work (e.g., increased engagement, conversion rates, brand recall).

• Showcase Leadership: Highlight instances where you guided a team, managed stakeholders, or influenced strategic direction.

• Be Prepared for Q&A: Anticipate questions about your design choices, management style, and problem-solving approaches.

📝 Enhancement Note: Candidates should prepare specific examples that demonstrate not only their design skills but also their strategic thinking, leadership capabilities, and understanding of business objectives within the e-commerce context.

📌 Application Steps

To apply for this Graphic Design Manager position:

• Submit your application through the provided link on the Toters careers page.

• Tailor Your Resume: Highlight your experience in creative direction, team management, and campaign execution, using keywords from the job description (e.g., "visual design," "art direction," "Adobe Creative Suite," "project management," "mentoring").

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your leadership, strategic thinking, and ability to deliver impactful visual campaigns, especially those relevant to e-commerce or tech.

• Prepare Your Narrative: Practice articulating your portfolio projects, focusing on the "why" and "how" behind your creative decisions and their business impact. Be ready to discuss your management style and approach to team leadership.

• Research Toters: Understand their current brand, marketing efforts, and competitive landscape to demonstrate your genuine interest and strategic thinking during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---