Global Product Strategy Director

📍 Job Overview

Job Title: Global Product Strategy Director - Filtrete™ Brand

Company: 3M

Location: Maplewood, Minnesota, United States

Job Type: Full-Time

Category: Product Strategy / Brand Management (CPG)

Date Posted: May 05, 2026

Experience Level: 10+ Years

Remote Status: Hybrid (4 days/week in office)

🚀 Role Summary

• Spearhead the long-term portfolio strategy and growth initiatives for the Filtrete™ brand, a key CPG offering within 3M's consumer business.

• Drive product roadmap development and innovation pipeline execution by identifying and scaling new adjacent platforms and strengthening the core product offering.

• Champion consumer-centric innovation and agility, adapting strategies to evolving shopper behaviors, channel shifts (including e-commerce), and competitive dynamics.

• Translate consumer, shopper, and category insights into clear strategic choices and prioritized bets, identifying and sizing white-space opportunities for sustained growth.

• Lead and develop a high-performing team of product managers, setting strategic direction and ensuring strong execution against portfolio priorities.

📝 Enhancement Note: While this role is titled "Global Product Strategy Director," its core functions align closely with senior Revenue Operations and Go-to-Market (GTM) strategy roles, particularly in defining market approach, portfolio optimization, and cross-functional alignment for a CPG brand. The emphasis on P&L, market share, household penetration, and channel strategies indicates a strong connection to revenue generation and market success, making it highly relevant for operations professionals seeking to leverage their strategic planning and execution skills in a product-focused environment.

📈 Primary Responsibilities

• Define and articulate the multi-year product strategy and roadmap for the Filtrete™ brand, balancing investment in innovation with optimization of the existing portfolio to ensure sustained household penetration and market share growth.

• Identify, size, and prioritize white-space opportunities and long-term growth platforms by leveraging deep consumer, shopper, and category insights, translating these into actionable strategic bets.

• Develop and implement a compelling product value proposition and positioning strategy, ensuring clear differentiation and relevance across all channels, and integrating these insights into packaging, pricing, and promotional strategies.

• Integrate global category trends, regional nuances, and evolving regulatory requirements (including sustainability mandates) into the overarching strategy, ensuring scalable yet locally relevant approaches.

• Monitor and analyze portfolio performance against key CPG-specific KPIs, including brand health, market share, household penetration, sales velocity, and profitability, utilizing syndicated data and retailer POS analytics to inform strategic adjustments.

• Craft and deliver strategic narratives that effectively align senior leaders and cross-functional partners on portfolio direction, trade-offs, and priorities, fostering buy-in and enabling effective decision-making.

• Lead, mentor, and develop a team of product managers, providing strategic direction, fostering capability development, and ensuring alignment and execution against portfolio goals.

• Drive robust collaboration with R&D, marketing, supply chain, finance, and business leadership to ensure seamless translation of strategy into execution, optimizing speed-to-market and operational readiness for new product launches.

📝 Enhancement Note: The responsibilities highlight a strategic leadership role with a strong operational component. The emphasis on translating insights into actionable plans, managing cross-functional execution, and monitoring KPIs points to a need for candidates with a proven ability to bridge strategic vision with tactical implementation, a hallmark of successful operations leaders.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree (completed and verified prior to start date).

Experience:

• Minimum of ten (10) years of progressive experience in portfolio strategy, product strategy, general management, or category leadership within the Consumer Packaged Goods (CPG) or closely related consumer product industries.

• Minimum of five (5) years of experience leading cross-functional teams and influencing senior stakeholders (VP-level and above) within complex, matrixed organizational structures.

• Minimum of three (3) years of experience leading strategy, portfolio management, innovation, and/or commercialization efforts across multiple international markets or regions.

Required Skills:

• Strategic Portfolio Management: Proven ability to define and execute long-term product strategies, roadmaps, and growth plans for CPG brands.

• Consumer & Market Insight Translation: Expertise in translating consumer, shopper, and category insights into actionable strategic choices and prioritized bets.

• Cross-Functional Leadership & Influence: Demonstrated success in leading and influencing diverse, cross-functional teams (R&D, Marketing, Supply Chain, Finance) in a matrixed environment.

• International Strategy Development: Experience developing and implementing scalable yet locally relevant strategies across multiple global markets, considering regional nuances and regulatory requirements.

Preferred Skills:

• Financial & Business Acumen: Strong understanding of P&L management, trade spend analysis, pricing strategies, pack architecture, and margin optimization.

• Systems Thinking: Ability to connect consumer ecosystems, retail environments, supply chains, and regulatory frameworks into integrated portfolio strategies.

• Market Intelligence Utilization: Proficient in using syndicated data, POS analytics, shopper panels, and market intelligence to inform strategic decisions.

• CPG Category Experience: Prior experience in HVAC, air filtration, air care, home environment, or related product categories.

• Channel Strategy: Experience serving professional, trade, contractor, installer, or specification-driven customer segments.

📝 Enhancement Note: The emphasis on CPG-specific KPIs, syndicated data, and POS analytics indicates a strong need for analytical rigor and data-driven decision-making, core competencies for operations professionals. The requirement for influencing senior stakeholders and leading cross-functional teams highlights the importance of strong communication and collaboration skills, crucial for GTM and RevOps roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Framework Development: Showcase examples of developing strategic frameworks and roadmaps that drove significant growth or market share gains for CPG brands.

• Innovation Pipeline Management: Present case studies demonstrating the successful identification, vetting, and launching of new products or adjacent platforms, highlighting the process from ideation to market entry.

• Market Analysis & Opportunity Sizing: Include analyses of market opportunities, white-space identification, and the sizing of potential growth platforms, clearly articulating the methodology and resulting strategic recommendations.

• Cross-Functional Execution Case Studies: Provide examples of projects where you led or significantly influenced cross-functional teams (R&D, Marketing, Sales, Supply Chain) to execute a strategic vision, detailing the challenges, your role, and the outcomes.

Process Documentation:

• Strategic Planning Process: Detail your approach to developing multi-year strategic plans, including stakeholder alignment, market assessment, and prioritization methodologies.

• Innovation & Commercialization Process: Outline your experience in managing the stage-gate process for new product development and commercialization, ensuring alignment with market needs and business objectives.

• Performance Monitoring & Optimization: Demonstrate how you establish KPIs, monitor portfolio performance using data (syndicated, POS, etc.), and implement optimization strategies based on performance insights.

📝 Enhancement Note: For a role of this caliber, a robust portfolio is essential. Candidates should focus on quantifiable results, showcasing their ability to translate strategy into tangible business outcomes. Demonstrating a structured approach to strategy development, innovation management, and performance analysis will be critical.

💵 Compensation & Benefits

Salary Range:

The expected compensation range for this position is $250,253 - $305,864 USD annually. This range includes base pay and potential variable incentive pay.

📝 Enhancement Note: This salary range is at the senior executive level for a Director role in the CPG industry in a high cost of living area like Minnesota. It reflects the significant strategic responsibility, leadership scope, and required experience. This range is competitive for Director-level Product Strategy, General Management, or senior GTM/RevOps roles in major US corporations. The estimation is based on the provided data and industry benchmarks for similar roles in large, established CPG companies in major US metropolitan areas.

Benefits:

• Medical, Dental & Vision Insurance

• Health Savings Accounts (HSAs)

• Health Care & Dependent Care Flexible Spending Accounts (FSAs)

• Disability Benefits

• Life Insurance

• Voluntary Benefits (e.g., accident, critical illness)

• Paid Absences (e.g., vacation, sick leave, holidays)

Working Hours:

• This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.

• Standard working hours are expected, with potential for extended hours based on project needs and deadlines. Total expected work hours per week are approximately 40.

• Travel may include up to 25% domestic and international travel.

📝 Enhancement Note: The hybrid work arrangement with a strong on-site requirement is typical for senior leadership roles requiring significant cross-functional collaboration and team oversight. The extensive benefits package is standard for a large, established corporation like 3M, emphasizing employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Diversified Technology & Manufacturing (Consumer Products focus for this role). 3M is a global innovation company with a long history of developing solutions for various industries. The Filtrete™ brand operates within the consumer home environment/improvement sector.

Company Size: 3M is a large, multinational conglomerate with tens of thousands of employees globally. This scale offers significant resources, complex organizational structures, and opportunities for broad impact.

Founded: 1902. With over a century of operation, 3M has a deeply ingrained culture of innovation, scientific rigor, and long-term strategic thinking.

Team Structure:

• Product Management Team: The Director will lead a team of product managers responsible for specific segments or product lines within the Filtrete™ brand.

• Cross-Functional Collaboration: This role requires close collaboration with Marketing (brand management, consumer insights), R&D (product development), Supply Chain (operations, manufacturing), Finance (P&L, pricing), Sales (channel management), and Legal (regulatory).

• Reporting Structure: The role likely reports into a senior leader within the Consumer Business Group or a broader division overseeing home care/environmental products, potentially a VP or General Manager.

Methodology:

• Data-Driven Decision Making: 3M emphasizes using data (syndicated, POS, consumer research) to inform strategic decisions and performance analysis.

• Innovation Frameworks: The company has established processes for innovation, from ideation and concept development to commercialization, often leveraging stage-gate methodologies.

• Global Integration: Strategies are developed with a global perspective, requiring alignment of regional needs with corporate objectives.

Company Website: https://www.3m.com/

📝 Enhancement Note: Operating within a large, established CPG division of a multinational conglomerate like 3M means navigating complex processes and a matrixed environment. Success will hinge on strong stakeholder management, cross-functional influence, and the ability to leverage corporate resources effectively.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership role (Director level) focused on strategic direction and portfolio management for a significant consumer brand. It requires a blend of strategic thought leadership, deep market understanding, and operational execution oversight.

Reporting Structure: The Director will report to a senior executive and will manage a team of product managers, exhibiting a clear leadership and management track.

Operations Impact: The role has direct and significant impact on revenue generation, market share, profitability, and the overall growth trajectory of the Filtrete™ brand. Strategic decisions made here will influence product development, marketing investments, sales channel strategies, and ultimately, financial performance.

Growth Opportunities:

• Executive Leadership: Potential to advance into broader General Management roles, P&L ownership, or leadership positions within other business units or product categories at 3M.

• Strategic Specialization: Deepen expertise in CPG strategy, global market dynamics, and innovation management, becoming a recognized subject matter expert within the company.

• Cross-Divisional Mobility: Opportunities to leverage experience and skills in other 3M divisions or business units that require similar strategic and commercial acumen.

📝 Enhancement Note: This role offers a clear path for career progression within a large corporation, moving towards broader P&L responsibility or executive leadership. The focus on global strategy and CPG market dynamics provides valuable experience transferable across many large organizations.

🌐 Work Environment

Office Type: This is an on-site role requiring presence at the 3M Center in Maplewood, MN, at least four days per week. The environment is likely a corporate campus setting with professional office spaces.

Office Location(s): 3M Center, Maplewood, MN. This is a major corporate headquarters with extensive facilities and resources.

Workspace Context:

• Collaborative Environment: The Maplewood campus is designed to foster collaboration, with shared workspaces, meeting rooms, and common areas. The expectation of 4 days in-office supports this.

• Operations Tools & Technology: Access to 3M's corporate IT infrastructure, including advanced analytics platforms, communication tools, and project management software.

• Team Interaction: Significant opportunities for direct interaction with product management team members, as well as frequent engagement with cross-functional peers and senior leadership.

Work Schedule:

• A standard 40-hour work week is expected, with flexibility to manage workload.

• Up to 25% travel is anticipated for domestic and international business needs, which may involve working extended hours during travel periods.

📝 Enhancement Note: The hybrid model with a strong emphasis on in-office presence suggests a culture that values in-person collaboration and team cohesion for strategic development and execution. This setup is conducive to operations roles that require frequent interaction and strategic alignment across departments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition will review applications for minimum qualifications.

• Hiring Manager Interview: Focus on strategic thinking, leadership experience, CPG market knowledge, and alignment with the role's core responsibilities. Expect behavioral questions.

• Cross-Functional Interviews: Interviews with key stakeholders from Marketing, R&D, Sales, and Finance to assess collaboration skills, influence, and understanding of integrated business processes.

• Case Study/Presentation: Candidates may be asked to present a strategic analysis of a market opportunity, a product portfolio review, or a plan for growth for a hypothetical or real brand segment. This assesses strategic thinking, analytical skills, and communication effectiveness.

• Senior Leadership Interview: Final interview with a senior executive (e.g., VP, GM) to assess overall fit, strategic vision, and leadership potential.

Portfolio Review Tips:

• Quantifiable Impact: Focus on demonstrating tangible business results (e.g., revenue growth, market share increase, profitability improvement, successful product launches) using specific metrics.

• Strategic Narrative: Structure your portfolio to tell a story of strategic problem-solving, from identifying challenges and opportunities to developing and executing solutions.

• Process & Methodology: Clearly articulate the strategic frameworks, analytical approaches, and cross-functional processes you employed.

• Global & CPG Context: Tailor examples to highlight experience relevant to CPG, global markets, and consumer-centric strategies. Showcase understanding of key CPG KPIs.

• Leadership & Influence: Include examples that demonstrate your ability to lead teams and influence stakeholders, especially in complex, matrixed environments.

Challenge Preparation:

• Market Analysis: Be prepared to analyze a CPG market, identify key trends, competitive threats, and consumer needs, and propose strategic recommendations.

• Portfolio Optimization: Practice evaluating a product portfolio, identifying areas for growth, optimization, or divestment, and justifying your recommendations.

• Innovation Strategy: Prepare to discuss how you would identify and evaluate new growth platforms or adjacent market opportunities.

• Cross-Functional Alignment: Think about how you would align diverse teams (R&D, Marketing, Sales) around a common strategic vision and ensure effective execution.

📝 Enhancement Note: Operations candidates should leverage their experience in process mapping, data analysis, and driving efficiency to frame their portfolio. Highlighting how they've optimized GTM processes, aligned sales and marketing efforts, or improved revenue forecasting will be highly relevant.

🛠 Tools & Technology Stack

Primary Tools:

• Strategic Planning Software: Tools for market analysis, scenario planning, and roadmap development (e.g., Aha!, Productboard, or internal 3M systems).

• Data Analysis & Visualization Tools: Proficiency with syndicated data platforms (e.g., Nielsen, IRI) and business intelligence tools (e.g., Tableau, Power BI, QlikView) for performance monitoring and insight generation.

• CRM Systems: Familiarity with CRM platforms like Salesforce for understanding customer interactions and sales pipeline dynamics, though direct management might not be required.

• Project Management Software: Experience with tools like Asana, Monday.com, or Jira for managing cross-functional projects and innovation pipelines.

Analytics & Reporting:

• Syndicated Data Platforms: Deep understanding of Nielsen, IRI, or similar CPG market data sources for tracking sales, market share, and consumer behavior.

• Retailer POS Data Analysis: Experience analyzing point-of-sale data to understand in-store performance, velocity, and promotional effectiveness.

• Financial Modeling Software: Proficiency in Excel for P&L analysis, forecasting, pricing modeling, and ROI calculations.

CRM & Automation:

• While not a direct RevOps role, understanding how CRM data (e.g., Salesforce) informs customer strategy and how marketing automation tools (e.g., Marketo, HubSpot) support GTM execution is beneficial. Experience with integrated business planning (IBP) tools may also be relevant.

📝 Enhancement Note: While this role is strategic, a strong understanding of the data and analytical tools used to inform operations and GTM decisions is crucial. Candidates should be prepared to discuss how they leverage data from these systems to drive strategy and performance.

👥 Team Culture & Values

Operations Values:

• Innovation: A core 3M value, expected to be applied to strategy development, problem-solving, and identifying new growth avenues.

• Integrity: Upholding ethical standards in business practices, data analysis, and stakeholder interactions.

• Customer Focus: Deep understanding of consumer needs and shopper behaviors to drive relevant product strategies and value propositions.

• Collaboration: A strong emphasis on working effectively across diverse teams and functions to achieve shared goals.

• Excellence: Striving for high performance, rigorous analysis, and impactful results in all aspects of the role.

Collaboration Style:

• Influence-Based Leadership: The role requires influencing stakeholders without direct authority, necessitating strong communication, negotiation, and relationship-building skills.

• Data-Informed Dialogue: Engaging in discussions grounded in data and analytics to build consensus and drive strategic decisions.

• Cross-Functional Partnership: Proactively building and maintaining strong working relationships with peers and leaders in Marketing, R&D, Sales, and Operations.

• Global Alignment: Collaborating with regional teams to ensure global strategies are effectively adapted and implemented locally.

📝 Enhancement Note: For operations professionals, demonstrating a commitment to data-driven collaboration and process improvement within this value system will be key. Highlighting how they've used data to influence others or optimize cross-functional workflows would be beneficial.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a Large Matrixed Organization: Balancing global strategy with diverse regional needs and securing buy-in from numerous stakeholders across different functions and levels.

• Driving Agility in a Large Company: Adapting quickly to rapidly changing consumer behaviors, market dynamics, and competitive pressures within the established processes of a large corporation.

• Balancing Core Business vs. New Growth: Effectively managing resources and strategic focus between optimizing the existing Filtrete™ portfolio and investing in long-term, potentially disruptive, growth platforms.

• Translating Strategy into Execution: Ensuring that strategic plans are effectively translated into actionable plans by cross-functional teams, overcoming potential roadblocks in execution.

Learning & Development Opportunities:

• Executive Leadership Development: Access to 3M's leadership development programs, executive coaching, and opportunities to gain experience in broader P&L management.

• Advanced Strategic Frameworks: Exposure to and application of cutting-edge strategic planning methodologies and innovation frameworks within a global CPG context.

• Industry Exposure: Deepening understanding of the home environment, air filtration, and CPG markets through industry events, consumer insights, and competitive analysis.

• Global Business Acumen: Expanding knowledge of international markets, regulatory landscapes, and global consumer trends.

📝 Enhancement Note: Operations leaders can frame these challenges through the lens of process optimization, stakeholder alignment, and change management. Demonstrating how they've overcome similar organizational complexities or driven efficiency in execution will be valuable.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a multi-year product strategy for a CPG brand. What was your process, what were the key challenges, and what were the measurable outcomes?" (Focus on strategic framework, data utilization, and impact metrics).

• "How do you identify and size white-space opportunities? Walk us through a specific example where your analysis led to a new strategic initiative or platform." (Highlight market analysis, opportunity sizing methodology, and strategic recommendation).

Company & Culture Questions:

• "What do you know about 3M's innovation culture and the Filtrete™ brand? How would you leverage these as Global Product Strategy Director?" (Showcase research and understanding of the company's values and market position).

• "Describe your experience leading and influencing cross-functional teams in a matrixed organization. How do you build alignment and drive execution when you don't have direct authority?" (Focus on collaboration, communication, and influence strategies).

Portfolio Presentation Strategy:

• Executive Summary First: Begin with a concise overview of your most impactful achievements and strategic contributions.

• Structure by Impact: Organize case studies around strategic initiatives (e.g., Portfolio Growth, Market Entry, Innovation Pipeline) rather than chronological work history.

• Quantify Everything: For each example, clearly state the objective, your role, the actions taken, and the quantifiable results (e.g., % increase in market share, $ revenue growth, % improvement in profitability).

• Highlight Process & Methodology: Briefly explain the strategic frameworks, analytical tools, and cross-functional processes you utilized.

• Tailor to Filtrete™: Where possible, connect your experience to the Filtrete™ brand, CPG industry, or home environment market.

📝 Enhancement Note: Operations candidates should prepare portfolio examples that showcase their ability to define and optimize GTM processes, analyze sales performance, improve forecasting accuracy, or drive revenue through operational efficiencies. Framing strategic initiatives in terms of their impact on revenue and market share will be key.

📌 Application Steps

To apply for this Global Product Strategy Director position:

• Submit your application through the provided Workday link.

• Curate Your Portfolio: Select 2-3 key projects that best demonstrate your strategic portfolio management, CPG market analysis, and cross-functional leadership skills. Focus on quantifiable results and clear articulation of your process.

• Optimize Your Resume: Tailor your resume to highlight your experience in portfolio strategy, product roadmap development, CPG market dynamics, international strategy, and leadership of cross-functional teams. Use keywords from the job description.

• Prepare for Case Studies: Practice developing strategic analyses for CPG markets, evaluating product portfolios, and outlining innovation strategies. Be ready to present these concisely and persuasively.

• Research 3M & Filtrete™: Understand 3M's innovation culture, its position in the CPG market, and the specific challenges and opportunities for the Filtrete™ brand. Be prepared to discuss how your strategic vision aligns with the company's overarching goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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