Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Manchester, England, United Kingdom

Job Type: Part-Time, Freelance

Category: Web Design / UI Design / Digital Design

Date Posted: 2026-06-05

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on creating high-converting marketing pages and landing experiences for the Tendem AI project.

• You will translate textual briefs and rough drafts into polished, on-brand, web-ready designs.

• Responsibilities include ensuring visual consistency across web, PDF, and social media materials.

• You will prepare and package production-ready design files for seamless developer handoff.

📝 Enhancement Note: While the title is "Freelance Web Designer," the core responsibilities and required skills strongly align with a UI/UX Designer role with a specialization in marketing and conversion-focused web assets. The "Tendem project" context suggests a focus on efficiency and a hybrid AI + human workflow, which may influence design decisions towards clarity and ease of implementation.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files (organizing Figma frames, exporting assets, and detailing specs) for seamless handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The emphasis on "conversion-driven layouts," "developer handoff," and "cross-platform consistency" signifies a need for a designer who understands the full lifecycle of a web asset, from initial concept to implementation and brand alignment. This goes beyond pure aesthetics to functional design.

🎓 Skills & Qualifications

Education: Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above.

• User-Centric Design: A structured, user-centric, and conversion-minded approach to design.

• Visual Acumen: Strong eye for clarity, white space, and modern web layout trends.

• Self-Directed Work Ethic: Ability to troubleshoot independently and deliver production-ready assets fast.

Preferred Skills:

• Experience with no-code tools such as Webflow or Framer for prototyping or understanding implementation constraints.

• Familiarity with data scraping workflows or AI-driven projects, understanding the context for the designs.

• Experience in digital marketing design.

📝 Enhancement Note: The explicit mention of Figma, auto-layout, design systems, and developer handoff points to a need for a designer who can work efficiently and produce assets that are easily actionable by others, fitting a "hybrid AI + human system" context. The "2-5 years" experience level derived from the AI analysis seems appropriate given the requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web Design Case Studies: A portfolio link is mandatory. It must showcase relevant web design examples, specifically focusing on marketing pages, landing pages, and conversion-driven layouts.

• Figma Proficiency Demonstration: Examples within the portfolio should highlight your ability to create scalable, responsive designs using Figma, including auto-layout and component-based systems.

• Handoff Process: Showcase how you prepare and spec files for developers or no-code platforms, demonstrating a clear understanding of the implementation phase.

• Brand Consistency: Include examples that illustrate your ability to maintain visual consistency across different digital touchpoints (web, social, PDF).

Process Documentation:

• Workflow Design: Demonstrate a structured approach to designing marketing materials, from brief to final assets, emphasizing efficiency and clarity.

• Systematic Verification: Highlight your methods for ensuring layout quality, responsiveness, and adherence to modern web trends before delivery.

• Asset Organization: Show how you organize and package design files for seamless handoff, ensuring clarity for implementation teams.

📝 Enhancement Note: The requirement for a portfolio with specific web design cases, especially those demonstrating conversion focus and developer handoff readiness, is critical. This is not just about aesthetics but about producing functional, implementable assets within a project workflow.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent, depending on contribution level and pace.

Benefits:

• Flexible Part-Time Work: Approximately 10-20 hours per week during active project phases.

• Remote Work: Fully remote opportunity, allowing for work from anywhere within the United Kingdom.

• Project-Based Engagement: Opportunity to work on innovative AI projects with major tech innovators.

• Competitive Hourly Rate: Potential for high earnings based on skill and efficiency.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The compensation is framed as "up to $50 per hour equivalent" and "depending on their level and pace of contribution." This suggests a performance-based or tiered compensation structure common in freelance and project-based work. The estimate of 10-20 hours per week is a key indicator of the expected commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI, Generative AI, Data Services)

Company Size: Not explicitly stated, but Mindrift operates as a platform connecting specialists with AI projects, suggesting a distributed network of freelancers and potentially a lean core team.

Founded: Information not provided.

Team Structure:

• Project-Specific Teams: You will be part of the "Tendem project," collaborating with Tendem Agents (AI or human specialists) and potentially other freelance specialists.

• Hybrid AI + Human System: The work environment involves collaborating with AI systems that handle repetitive tasks, allowing human specialists to focus on critical thinking and creative output.

• Cross-functional Collaboration: Expect to work with developers or no-code tool users for implementation, and potentially marketing or product teams for project direction.

Methodology:

• Data-Driven Design: Designs are expected to be conversion-minded and user-centric, implying a data-informed approach to layout and user flow.

• Efficiency and Workflow Optimization: The platform's core mission is to unlock AI potential through human expertise, suggesting a focus on efficient processes and streamlined workflows.

• Agile Project Execution: Given the freelance and project-based nature, an agile, iterative approach to design and delivery is likely.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift positions itself as a platform for specialized AI projects. The "Tendem project" implies a focus on practical applications of AI, where human input is critical for refinement and quality. The culture likely values independence, efficiency, and high-quality output from its freelance network.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized freelance contribution within a larger project, not a traditional full-time operations role. It's an opportunity to apply existing web design expertise in a dynamic, tech-focused environment.

Reporting Structure: You will likely report to a project manager or lead for the Tendem project, with direct communication lines for design briefs and feedback.

Operations Impact: While not a direct "operations" role in the traditional sense (e.g., Revenue Ops, Sales Ops), this position impacts the operational efficiency and marketability of the Tendem AI project. High-quality, conversion-focused web designs directly support lead generation, user acquisition, and the overall professional presentation of the AI product.

Growth Opportunities:

• Specialized Project Experience: Gain experience working on cutting-edge AI projects with leading tech innovators.

• Skill Refinement: Enhance expertise in Figma, responsive design, conversion optimization, and developer handoff.

• Expanded Network: Build connections within the freelance and AI technology sectors through the Mindrift platform.

• Potential for future projects: Successful contributions could lead to more opportunities on the Mindrift platform.

📝 Enhancement Note: This is a freelance role, so "career growth" is framed more around project experience, skill enhancement, and building a portfolio of work with innovative companies, rather than traditional internal promotions. The focus is on maximizing impact and learning within the scope of the project.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): While based in Manchester, England, the role is fully remote, allowing you to work from anywhere within the United Kingdom.

Workspace Context:

• Independent Work: You will be working remotely and independently, managing your own time and workflow.

• Digital Collaboration: Communication and file sharing will primarily occur through digital platforms.

• Tool-Centric Environment: Proficiency with digital design tools like Figma and understanding of collaboration platforms are essential.

Work Schedule: Flexible part-time commitment, estimated at 10-20 hours per week during active project phases. This allows for significant autonomy in scheduling your work around other commitments.

📝 Enhancement Note: The remote and freelance nature emphasizes autonomy and self-management. The "hybrid AI + human system" context suggests that your work will be integrated into a broader workflow, requiring clear communication and timely delivery.

📄 Application & Portfolio Review Process

Interview Process:

• Resume & Portfolio Submission: The initial step requires submitting your resume (in English) with a link to your portfolio. Applications without a portfolio or relevant web design cases will not be considered.

• English Proficiency Assessment: Your level of English will be assessed.

• Skills & Experience Evaluation: Review of your experience in web/UI design, Figma proficiency, and understanding of conversion-driven layouts.

• Potential for a Design Challenge: While not explicitly stated, it's common for design roles to include a small practical exercise to assess skills.

• Project Briefing & Collaboration Discussion: You may discuss project requirements and how you'd approach specific design challenges.

Portfolio Review Tips:

• Highlight Conversion-Focused Projects: Prioritize case studies demonstrating your ability to design landing pages and marketing sites that achieve specific conversion goals.

• Showcase Figma Expertise: Include examples that clearly display your use of Figma's advanced features like auto-layout, component systems, and responsive design capabilities.

• Demonstrate Handoff Readiness: Present how you structure your Figma files and provide specifications for developers or no-code platforms. Clearly articulate your handoff process.

• Ensure Brand Consistency Examples: Include work that shows your ability to adapt a brand's identity across different digital assets, from web pages to social media visuals.

• Quantify Impact (If Possible): If any of your past projects had measurable results (e.g., increased conversion rates, improved user engagement), highlight these achievements.

Challenge Preparation:

• Figma Mastery: Be ready to demonstrate your Figma skills, particularly in creating responsive layouts and reusable components.

• Design Thinking: Articulate your process for approaching a design brief, from understanding requirements to final asset delivery. Focus on user-centricity and conversion.

• Communication Skills: Be prepared to explain your design decisions clearly and concisely, especially regarding layout, spacing, and visual hierarchy.

📝 Enhancement Note: The portfolio is the most crucial element of the application. It needs to be meticulously curated to showcase skills directly relevant to marketing pages, conversion optimization, and efficient handoff.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Deep proficiency required for creating scalable, responsive web layouts, auto-layout components, and design systems.

• No-code Platforms (e.g., Webflow, Framer): Understanding of how these platforms work for efficient implementation is beneficial.

Analytics & Reporting:

• While not directly required for the designer role, understanding how designs contribute to conversion metrics (e.g., via analytics tools) is valuable context. CRM & Automation:

• Not directly applicable to this design role, though understanding the marketing funnel context is beneficial.

📝 Enhancement Note: Figma is the central tool for this role. Familiarity with the implementation side (no-code tools) is a significant advantage, as it indicates an understanding of practical constraints and efficient delivery.

👥 Team Culture & Values

Operations Values:

• Efficiency: The platform emphasizes unlocking AI potential through streamlined workflows, so efficiency in design and delivery is key.

• Specialization: Mindrift connects specialists with AI projects, valuing deep expertise in specific domains like web design.

• Quality & Precision: Ensuring visual consistency, proper spacing, and adherence to modern trends demonstrates a commitment to high-quality output.

• User-Centricity: Designing with the end-user and conversion goals in mind is paramount.

• Independence & Proactiveness: As a freelance role, self-direction, problem-solving, and proactive communication are highly valued.

Collaboration Style:

• Hybrid Integration: Working within a system that combines AI and human effort requires clear communication and a structured approach to handoffs.

• Remote Collaboration: Expect to collaborate digitally, relying on clear briefs, feedback loops, and organized file sharing.

• Cross-functional Partnership: Collaborating with developers or those using no-code tools means designing with implementation feasibility in mind.

📝 Enhancement Note: The culture likely rewards individuals who are self-sufficient, deliver high-quality work efficiently, and can integrate their specialized skills into a larger, tech-driven project.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Diverse Inputs: Converting textual briefs, rough drafts, and social visuals into cohesive, high-converting web designs requires strong interpretation and creative problem-solving skills.

• Maintaining Cross-Platform Consistency: Ensuring a unified brand look and feel across web, PDF, and social media can be complex and requires meticulous attention to detail.

• Balancing Aesthetics with Functionality: Designing for conversion and developer/no-code implementation means balancing visual appeal with practical constraints and user experience goals.

• Managing Project Scope and Time: As a freelance role with estimated hours, effectively managing workload and delivering within project timelines while maintaining quality is crucial.

Learning & Development Opportunities:

• Exposure to AI Projects: Gain firsthand experience working on innovative AI applications and understanding their design needs.

• Refine Conversion Design Skills: Deepen expertise in designing for lead generation and user acquisition through practical application.

• Mastering Handoff Workflows: Improve skills in preparing design assets for efficient implementation, a valuable skill in any digital design role.

• Building a Portfolio of High-Impact Work: Develop a strong portfolio with demonstrable results from working with a forward-thinking tech company.

📝 Enhancement Note: The challenges are inherent to the nature of freelance design work in a tech environment, emphasizing adaptability, problem-solving, and efficient delivery. The growth opportunities stem from the unique context of working with AI projects and a platform like Mindrift.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a high-converting landing page based on a brief that consists of only bullet points and a few brand colors?" (Focus on user journey, CTA, layout structure, and visual hierarchy.)

• "Describe your process for ensuring visual consistency between a web page, a PDF sales deck, and social media graphics for the same campaign." (Highlight your asset management, style guide adherence, and cross-platform design thinking.)

• "Walk me through a project where you had to prepare design files for a developer or a no-code platform. What were the key considerations and how did you ensure a smooth handoff?" (Emphasize your Figma organization, spec documentation, and understanding of implementation.) Company & Culture Questions:

• "What interests you about working on AI projects or the Tendem project specifically?" (Show genuine curiosity about the technology and its application.)

• "How do you manage your time and prioritize tasks when working remotely on multiple project phases?" (Demonstrate your self-discipline, organizational skills, and ability to estimate effort.)

• "How do you stay updated on modern web design trends and conversion optimization best practices?" (Show your commitment to continuous learning.) Portfolio Presentation Strategy:

• Storytelling: For each case study, clearly articulate the problem, your process, the solution (your design), and the outcome (if measurable).

• Figma Showcase: Be prepared to briefly demonstrate key aspects of your Figma workflow if asked, such as auto-layout usage or component structure.

• Focus on Conversion: Emphasize how your design decisions aimed to improve user experience and drive conversions.

• Handoff Clarity: Clearly explain your handoff process and how you ensure developers can easily implement your designs.

📝 Enhancement Note: Preparation should focus on demonstrating practical design skills, a conversion-oriented mindset, efficient workflows, and clear communication, all within the context of remote, project-based work.

📌 Application Steps

To apply for this freelance web designer position:

• Submit your resume in English, ensuring it includes a direct link to your online portfolio showcasing relevant web design examples.

• Portfolio Customization: Ensure your portfolio prominently features case studies related to marketing pages, landing pages, and conversion-focused designs. Tailor your portfolio presentation to highlight your Figma proficiency and developer handoff processes.

• Resume Optimization: Clearly state your years of experience and proficiency with Figma. Use keywords from the job description such as "conversion-driven layouts," "responsive design," and "developer handoff."

• English Proficiency Confirmation: Be prepared to confirm your upper-intermediate or higher English proficiency.

• Company Research: Familiarize yourself with Mindrift and the Tendem project (tendem.ai) to understand the context and potential applications of your design work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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