Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Singapore

Job Type: Part-Time, Freelance

Category: Web Design & UI/UX

Date Posted: May 21, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on designing conversion-driven marketing pages and landing experiences for the Tendem.ai project, a hybrid AI + human system.

• You will collaborate with AI agents and human specialists to translate briefs and drafts into polished, on-brand web designs for various digital touchpoints.

• The position requires strong proficiency in UI/web design principles and a keen understanding of how to structure layouts for maximum conversion.

• This is a part-time, remote freelance opportunity suitable for creative professionals seeking project-based work with flexible hours.

📝 Enhancement Note: The role is described as "Freelance Web Designer" but the core responsibilities lean heavily into UI/UX design principles focused on conversion optimization and developer handoff, suggesting a strong emphasis on the strategic and technical aspects of web design rather than purely aesthetic creation. The mention of "hybrid AI + human system" indicates a modern, tech-forward work environment.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on provided textual copy, outlines, or rough drafts.

• Translate existing brand assets and social media visuals into responsive web layouts, structured components, and cohesive sections optimized for implementation by developers or no-code tools.

• Prepare and securely package production-ready design files, including organized Figma frames, exported assets, and detailed specifications, ensuring a seamless handoff process.

• Maintain absolute visual consistency across interactive web pages, static PDF documents, and social media materials, reinforcing brand identity.

• Enforce stringent layout quality standards through systematic verification of responsiveness, proper spacing, visual clarity, and adherence to current web design trends before final delivery.

📝 Enhancement Note: The emphasis on "systematic verification," "enforcing layout quality standards," and "preparing production-ready files" suggests a need for a meticulous designer who understands the practicalities of implementation and quality assurance, not just creative ideation.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Web & UI Design: Deep proficiency in Figma is essential for creating scalable, responsive web layouts, utilizing auto-layout components, and potentially contributing to or working within design systems.

• Conversion-Driven Layouts: Expertise in structuring and designing high-converting, pitch-style landing pages with a strong focus on clarity, effective spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, meticulously spec, and package digital assets for efficient implementation by developers or through no-code platforms such as Webflow or Framer.

• Cross-Platform Consistency: Demonstrated ability to seamlessly translate core brand aesthetics across various digital touchpoints, ensuring web pages align perfectly with existing social media materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above is a mandatory requirement for effective communication.

Preferred Skills:

• Experience with no-code platforms like Webflow or Framer to understand implementation constraints and opportunities.

• Familiarity with design systems and their application in maintaining brand consistency and design efficiency.

• A structured, user-centric approach to design, prioritizing user experience and conversion goals.

• Strong eye for detail, particularly concerning white space, typography, and contemporary web layout trends.

• Self-directed work ethic with a proven ability to troubleshoot design challenges independently and deliver production-ready assets efficiently.

📝 Enhancement Note: The requirement for "upper-intermediate (B2) or above" English proficiency is a critical filter. Proficiency in Figma is highlighted as "deep," indicating a need for advanced skills beyond basic usability. The mention of "auto-layout components" and "design systems" suggests a preference for designers who can build scalable and maintainable design solutions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web Design Case Studies: Your portfolio must prominently feature examples of web design projects, specifically highlighting landing pages, marketing sites, or one-pagers that demonstrate conversion-driven design principles.

• Figma Proficiency Showcase: Include examples that showcase your advanced skills in Figma, such as complex responsive layouts, auto-layout components, or contributions to design systems.

• Developer Handoff Examples: If possible, provide examples or descriptions of how you prepare and package design files for developer implementation, illustrating your understanding of the handoff process.

• Visual Consistency Examples: Showcase projects where you successfully maintained visual consistency across different digital mediums (web, social, PDF).

Process Documentation:

• While formal process documentation isn't explicitly requested, your portfolio should implicitly demonstrate a structured design process, from understanding briefs to delivering final assets.

• Be prepared to discuss your design workflow, including how you approach translating copy into visual layouts and ensuring quality standards are met.

📝 Enhancement Note: The explicit requirement for a portfolio link with "web design examples" is non-negotiable. The enhancement notes emphasize showcasing specific skills like Figma mastery, responsiveness, and conversion-focused design within the portfolio.

💵 Compensation & Benefits

Salary Range:

• Contributors can earn up to the equivalent of $50 USD per hour, depending on their skill level and pace of contribution.

• Note: Compensation varies across projects based on scope, complexity, and required expertise. This is an estimated maximum for this specific project.

Benefits:

• This is a freelance, part-time role, so traditional employment benefits (health insurance, paid time off, retirement plans) are not typically included.

• Flexibility: Opportunity to work remotely with flexible hours, fitting around other commitments.

• Project Variety: Potential to work on diverse projects within the Mindrift platform.

• Skill Development: Exposure to AI projects and collaboration with AI systems can enhance technical and problem-solving skills.

Working Hours:

• Estimated to require around 10–20 hours per week during active project phases.

• This is an estimate, not a guaranteed workload, and applies only while the project is active.

📝 Enhancement Note: The compensation is stated as "up to $50 per hour equivalent," implying a tiered structure based on experience and performance. The "10-20 hours per week" is an estimate, highlighting the project-based nature of the work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI & Specialist Platforms)

Company Size: Not explicitly stated, but the platform model suggests a network of freelancers rather than a large internal team for all functions. Mindrift acts as a connector.

Founded: Not specified, but the focus on Generative AI indicates a relatively new or rapidly evolving company.

Team Structure:

• You will be part of the "Tendem project," working alongside "Tendem Agents" (AI) and potentially other human specialists.

• Collaboration will be primarily digital and asynchronous, driven by project requirements and briefs.

Methodology:

• The platform utilizes a hybrid AI + human system approach, where AI handles repetitive tasks and human specialists provide critical thinking, domain expertise, and creative input.

• Emphasis on structured workflows, efficient task completion, and delivering high-quality, on-brand digital assets.

• Data-driven insights from AI may inform design tasks, requiring adaptability and a willingness to work with AI-generated inputs.

Company Website: https://mindrift.ai/ (Platform for specialists) and https://tendem.ai/ (Project context)

📝 Enhancement Note: Mindrift's model is unique – it's a platform connecting specialists to AI projects. The "Tendem project" is specific, and the culture will likely reflect a fast-paced, tech-focused, and globally distributed team. Understanding this platform model is key.

📈 Career & Growth Analysis

Operations Career Level: This role is for a specialist at an intermediate level (2-5 years experience) focusing on a specific GTM/Marketing function (Web Design). It's project-based and not a traditional internal operations role.

Reporting Structure: You will be working on a specific project (Tendem) and will likely report to a project manager or lead who assigns tasks and reviews deliverables. Communication will be primarily digital.

Operations Impact: Your work directly impacts the perceived quality and effectiveness of marketing materials, influencing conversion rates and brand perception for the Tendem project. This is crucial for Go-To-Market (GTM) success.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-driven web design, Figma mastery, and design systems through project work.

• AI Collaboration Experience: Gain practical experience working within hybrid AI + human systems, a growing field.

• Portfolio Expansion: Build a robust portfolio with real-world case studies for innovative AI projects.

• Network Building: Connect with Mindrift and potentially other specialists on the platform.

• Potential for Future Projects: Successful completion can lead to more opportunities on the Mindrift platform.

📝 Enhancement Note: While not a traditional "operations" role in the sense of Revenue or Sales Ops, a Web Designer’s contribution is critical for GTM strategies by creating compelling marketing assets. The growth is in specialized design skills and experience with innovative tech platforms.

🌐 Work Environment

Office Type: Fully Remote. No physical office requirement.

Office Location(s): Remote, with a specific need for candidates based in or able to work effectively within the Singapore timezone for potential collaboration needs.

Workspace Context:

• You will be working independently from your own remote workspace.

• Collaboration will occur through digital communication tools (e.g., Slack, email, project management software).

• Access to necessary design software (Figma) will be your responsibility.

Work Schedule:

• Flexible, part-time hours estimated at 10-20 hours per week.

• Requires availability during active project phases, with potential for asynchronous collaboration.

📝 Enhancement Note: The "Singapore" location requirement for a remote role often implies a need for timezone alignment for meetings or specific project coordination, rather than physical presence.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of your submitted resume and, critically, your portfolio link.

• Portfolio Review: Detailed assessment of your web design examples, focusing on Figma skills, conversion-driven layouts, and developer handoff preparedness.

• English Proficiency Assessment: Likely a brief conversation or specific questions to gauge your B2+ English level.

• Potential Skills Assessment/Interview: You may be asked to discuss your design process, problem-solving approach, or complete a small design task relevant to the project's needs.

• Final Decision: Based on portfolio quality, skill alignment, and communication ability.

Portfolio Review Tips:

• Highlight Relevant Projects: Ensure your portfolio prominently features 2-3 strong examples of landing pages, marketing sites, or one-pagers that demonstrate conversion optimization.

• Showcase Figma Skills: Include projects that utilize advanced Figma features like auto-layout, responsive design techniques, and component-based design.

• Detail Your Process: For each project, briefly explain your approach, the problem you solved, your design decisions, and the outcome.

• Demonstrate Handoff Readiness: If possible, include mockups of design specs or explain your handoff process to developers or no-code tools.

• Ensure Clarity and Consistency: Make sure your portfolio itself is well-designed, easy to navigate, and visually consistent.

Challenge Preparation:

• Be ready to discuss how you translate copy and briefs into effective web designs.

• Prepare to explain your approach to ensuring visual consistency across different platforms.

• Think about how you would ensure a design is "production-ready" and easy for a developer or no-code tool user to implement.

• Familiarize yourself with modern web design trends and conversion best practices.

📝 Enhancement Note: The portfolio is paramount. The application process heavily favors candidates who can visually demonstrate the required skills and a structured approach to design and implementation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory and essential for all design work, layout creation, component building, and asset preparation. Advanced proficiency is expected.

• Design Systems: Experience working with or contributing to design systems is highly beneficial for ensuring consistency and scalability.

Analytics & Reporting:

CRM & Automation:

• Familiarity with no-code platforms like Webflow or Framer is advantageous, as you'll be preparing assets for implementation on these or similar tools. Understanding their capabilities and limitations will inform your design choices.

📝 Enhancement Note: Figma is the cornerstone tool. Understanding the implementation platforms (Webflow, Framer) is also crucial for effective handoff.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: Deliver production-ready assets quickly and effectively, especially important in a freelance and AI-assisted environment.

• Quality & Precision: Uphold high standards for design, ensuring visual consistency, responsiveness, and adherence to modern trends.

• Collaboration: Work effectively in a remote, digital environment, communicating clearly and responding promptly to briefs and feedback.

• User-Centricity & Conversion Focus: Design with the end-user and conversion goals in mind, creating experiences that are both aesthetically pleasing and effective.

• Adaptability: Be comfortable working with AI-generated inputs and collaborating within a hybrid human-AI system.

Collaboration Style:

• Primarily asynchronous and digital.

• Requires clear, concise written communication.

• Proactive problem-solving and independent work ethic are highly valued.

• Feedback loops will exist for design reviews and revisions.

📝 Enhancement Note: The culture leans towards high-performance, independent work within a structured, project-driven framework. Clear communication and a results-oriented mindset are key.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Diverse Briefs: Effectively interpreting and translating varied inputs (textual copy, rough drafts, brand assets) into cohesive web designs.

• Maintaining Consistency: Ensuring absolute visual alignment across web, PDF, and social media assets, which can be demanding.

• Fast-Paced Environment: Working within project timelines that require efficient delivery of production-ready assets.

• Remote Collaboration: Navigating communication and project management effectively in a fully remote, freelance setting.

• Working with AI Systems: Adapting to a workflow that integrates AI agents and potentially AI-driven design suggestions.

Learning & Development Opportunities:

• Advanced Figma Skills: Continued practice with auto-layout, component libraries, and responsive design in Figma.

• Conversion Rate Optimization (CRO) Principles: Deeper understanding through practical application in landing page design.

• Developer Handoff Best Practices: Refining skills in preparing assets and specifications for developers.

• Experience in AI-Integrated Workflows: Gaining valuable experience in a cutting-edge work environment.

• Portfolio Building: Adding significant, high-impact projects to your professional portfolio.

📝 Enhancement Note: The primary challenge will be balancing creative execution with the technical requirements of developer handoff and the need for speed and consistency in a freelance capacity.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a textual brief and turning it into a high-converting landing page design." (Focus on translating copy, user flow, CTA placement, and visual hierarchy.)

• "How do you ensure visual consistency between a web page, a social media graphic, and a PDF document?" (Highlight brand guidelines, asset reuse, and systematic checks.)

Company & Culture Questions:

• "What interests you about working on the Tendem.ai project and Mindrift's platform?" (Show understanding of their hybrid AI+human model.)

• "How do you manage your time and prioritize tasks when working remotely on multiple project components?" (Demonstrate self-discipline and organizational skills.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio to clearly showcase relevant web design projects first.

• Tell the Story: For each project, briefly explain the objective, your role, your design process, key challenges, and the outcome (especially if conversion improvements can be mentioned).

• Highlight Figma Work: Be ready to show specific examples within Figma that demonstrate your advanced skills (auto-layout, components, responsive grids).

• Demonstrate Handoff Documentation: If you have examples of spec sheets or detailed handoff files, be prepared to share them.

• Clarity and Conciseness: Present your work clearly and concisely, respecting the interviewer's time.

📝 Enhancement Note: Prepare to articulate your design process, justify your design decisions, and clearly demonstrate your Figma proficiency and understanding of implementation requirements.

📌 Application Steps

To apply for this freelance web design position:

• Submit your resume through the provided application link.

• Crucially, ensure your resume includes a clear, functional link to your online portfolio. Applications without a portfolio or with irrelevant examples will not be considered.

• Portfolio Customization: Tailor your portfolio to prominently feature 2-3 strong web design case studies, emphasizing landing pages, conversion optimization, and your Figma skills.

• Resume Optimization: Highlight your 2+ years of relevant experience, proficiency in Figma, and any experience with developer handoff or no-code platforms. Use keywords from the job description.

• Prepare for Questions: Be ready to discuss your design process, your approach to conversion-driven layouts, and how you ensure visual consistency and prepare files for implementation.

• Company Research: Understand Mindrift's platform model and the Tendem.ai project context to articulate your interest effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.