Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Hungary

Job Type: PART_TIME

Category: Web Design / UI/UX Operations, GTM Operations (Marketing Design)

Date Posted: 2026-06-25

Experience Level: 2-5 Years (Mid-Level)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on the operational aspects of web design, specifically for marketing pages, landing experiences, and conversion-driven layouts within the Tendem project.

• Responsibilities include translating briefs and rough drafts into polished, on-brand web designs, ensuring visual consistency across digital touchpoints.

• The position emphasizes the creation of high-converting single-page websites, pitch-style landing pages, and simple marketing sites, requiring a strong understanding of UI/UX principles and developer handoff best practices.

• Success in this role relies on a structured, user-centric, and conversion-minded approach, with a keen eye for clarity, white space, and modern web design trends.

📝 Enhancement Note: While the title is "Freelance Web Designer," the description emphasizes operational responsibilities such as ensuring visual consistency, preparing production-ready files, and enforcing layout quality standards. This positions the role within a GTM or Marketing Operations context, focused on the efficient execution and delivery of web design assets that drive conversions and support marketing initiatives. The collaboration with AI and human agents also points to an operational workflow optimization aspect.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless developer or no-code tool handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials as part of a cohesive brand strategy.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to final delivery.

• Collaborate with Tendem Agents to optimize data scraping workflows and integrate design elements effectively into AI-driven projects.

• Maintain and evolve design systems to ensure scalability and consistency across all web-based marketing materials.

📝 Enhancement Note: The responsibilities are framed around operational excellence in design execution, emphasizing efficiency, consistency, and clear handoff processes, which are critical for GTM and marketing operations. The mention of collaboration with AI agents hints at innovative operational workflows.

🎓 Skills & Qualifications

Education:

• Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus. Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

• Demonstrated experience in creating conversion-driven layouts and marketing pages. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends essential for GTM success.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above (required).

• Structured Approach: A user-centric and conversion-minded approach to design with a focus on process and efficiency.

• Attention to Detail: Strong eye for clarity, white space, and modern web layout trends.

• Self-Directed Work Ethic: Ability to troubleshoot independently and deliver production-ready assets quickly.

Preferred Skills:

• Experience with no-code platforms like Webflow or Framer for implementation.

• Familiarity with digital marketing principles and conversion rate optimization (CRO) strategies.

• Experience in creating and maintaining design systems.

• Understanding of basic HTML/CSS for better developer handoff.

📝 Enhancement Note: The required skills are heavily focused on the operational execution of design, emphasizing tools (Figma), methodologies (conversion-driven layouts, developer handoff), and efficiency (self-directed work, speed). This aligns with the demands of a GTM operations role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 2 years of relevant web design experience.

• Specific examples of high-converting one-pagers, pitch-style landing pages, and simple marketing websites.

• Demonstrations of responsive web layouts and structured components designed for implementation.

• Case studies or examples illustrating the process of translating brand assets and preparing production-ready files for handoff.

• Evidence of ensuring visual consistency across different digital assets (web, PDF, social). Process Documentation:

• Examples demonstrating a structured, user-centric, and conversion-minded approach to design problem-solving.

• Documentation or visual representation of how design specifications were prepared for developer or no-code implementation.

• Case studies highlighting the systematic verification of responsiveness, spacing, and adherence to modern web trends.

• Illustrations of how brand assets were translated into scalable and responsive web layouts.

📝 Enhancement Note: The portfolio requirements are crucial for this role, as they serve as direct evidence of the candidate's ability to execute design tasks efficiently and effectively, mirroring the operational output expected in a GTM context. The emphasis on process and handoff is key.

💵 Compensation & Benefits

Salary Range:

• Up to $40 per hour equivalent, depending on level and pace of contribution.

• Note: Compensation varies across projects based on scope, complexity, and required expertise.

Benefits:

• This is a freelance, part-time role with flexible hours.

• Opportunity to work on innovative AI projects with major tech innovators.

• Access to a platform connecting specialists with global AI projects.

• Potential for ongoing work based on project needs and performance. Working Hours:

• Estimated 10–20 hours per week during active project phases.

• This is an estimate and not a guaranteed workload; it applies only while the project is active.

• Flexible schedule, fitting around other commitments.

📝 Enhancement Note: The compensation is structured as an hourly rate for freelance work, common in operational support roles requiring specialized skills on demand. The flexibility in hours is a key benefit for part-time operational contributors.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Platforms, Specialist Networks)

Company Size: Likely small to medium-sized, given it's a platform connecting specialists to projects.

Founded: Information not directly provided, but the platform connects to "major tech innovators," suggesting established relationships.

Team Structure:

• The role is part of the "Tendem project" at Mindrift, indicating a project-specific team structure.

• Collaboration occurs with "Tendem Agents" (AI and human) and potentially project managers or technical leads.

• The Web Designer will operate somewhat independently on design tasks but must integrate with the project's workflow and brand guidelines. Methodology:

• Data-Driven Design: Emphasis on "high-converting" layouts and "conversion-minded" approaches suggests data informs design decisions.

• Hybrid AI + Human System: The Tendem project utilizes both AI and human expertise, indicating a focus on optimizing human contributions within automated workflows.

• Agile Project Execution: The nature of freelance and project-based work implies an agile and iterative approach to design delivery.

Company Website: https://mindrift.ai/ (and https://tendem.ai/ for the project)

📝 Enhancement Note: Mindrift's culture appears to be innovation-focused, leveraging AI and human expertise to deliver specialized services. The Tendem project likely operates with a lean, agile structure, valuing efficiency and specialized contributions.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist (2-5 years experience). This role is for an individual contributor focused on executing specialized design tasks within a project framework.

Reporting Structure:

• Likely reports to a Project Manager or a Lead within the Tendem project.

• Direct collaboration with AI agents and potentially other human specialists. Operations Impact:

• The Web Designer's work directly impacts the perceived quality and effectiveness of marketing materials, influencing lead generation and conversion rates.

• Ensuring visual consistency and polished designs contributes to brand credibility and GTM strategy success.

• Efficient design handoff supports faster development cycles and quicker campaign launches. Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma, responsive design, conversion optimization, and design systems.

• Project Variety: Gain exposure to diverse AI projects and client needs through the Mindrift platform.

• Potential for Leadership: While this is a freelance role, consistently high performance could lead to more significant project roles or opportunities to mentor junior designers if the platform expands.

• Continuous Learning: Stay updated on modern web design trends and best practices relevant to AI-driven marketing.

📝 Enhancement Note: Growth in this role is primarily through honing specialized skills and gaining experience on varied projects, contributing to a strong portfolio for future freelance or full-time opportunities in operations-adjacent creative roles.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility for the designer.

Office Location(s): Hungary (specified for legal/payroll purposes, but work is remote).

Workspace Context:

• Requires a dedicated home office setup with reliable internet access.

• Primary tools will be digital, with Figma as the core design software.

• Collaboration will primarily occur through digital communication channels (e.g., Slack, email, video calls).

• The environment supports asynchronous work, allowing for flexible scheduling within project deadlines. Work Schedule:

• Part-time, estimated 10-20 hours per week during active project phases.

• Flexible schedule, allowing the designer to manage their workload and deadlines.

• Adherence to project timelines and timely delivery of assets are critical.

📝 Enhancement Note: The remote, flexible, and part-time nature of this role is typical for freelance operational support, catering to specialists who value autonomy and work-life integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening for resume completeness, portfolio link, and English proficiency.

• Portfolio Review: Detailed assessment of web design examples, focusing on conversion-driven layouts, Figma proficiency, and developer handoff quality.

• Skills Assessment/Technical Interview: Potentially a short design challenge or a discussion on design process and problem-solving related to specific scenarios. This might involve discussing how you'd approach a given brief.

• Cultural Fit/Project Alignment: Discussion to ensure alignment with the Tendem project's goals and Mindrift's operational approach.

Portfolio Review Tips:

• Highlight Relevant Work: Prioritize projects that showcase high-converting landing pages, responsive designs, and clear developer handoffs.

• Detail Your Process: For each project, explain your design thinking, problem-solving approach, and how you ensured conversion optimization and brand consistency.

• Showcase Figma Mastery: Demonstrate your proficiency with Figma features like auto-layout, components, and design systems.

• Quantify Impact (If Possible): If any of your past designs led to measurable improvements (e.g., increased conversion rates), highlight these achievements.

• Organize for Clarity: Ensure your portfolio is well-organized, easy to navigate, and clearly labels each project.

Challenge Preparation:

• Be prepared to discuss your design process for a hypothetical marketing page or landing page based on a brief.

• Practice explaining how you would ensure responsiveness and prepare assets for a developer or no-code tool.

• Be ready to articulate your understanding of conversion-driven design principles and modern web trends.

• Prepare to discuss your experience with Figma's advanced features.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio and practical design skills, mirroring an operational evaluation of their ability to deliver high-quality design assets efficiently and effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/web design, creating scalable layouts, auto-layout components, and design systems. Proficiency is a core requirement.

• Design Systems: Experience in creating or working with design systems for consistency and scalability.

• No-code Platforms (Webflow, Framer): Familiarity with these platforms for understanding implementation constraints and best practices for developer handoff.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts conversion metrics is key. Familiarity with analytics concepts that inform design decisions is beneficial. CRM & Automation:

• Not directly applicable to this design role, but understanding how web designs integrate into marketing funnels and automated workflows is advantageous.

📝 Enhancement Note: The tech stack is centered around design execution tools, with Figma being paramount. The emphasis on no-code platforms indicates a focus on efficient implementation and rapid deployment of web assets.

👥 Team Culture & Values

Operations Values:

• Efficiency: Delivering production-ready assets quickly and systematically.

• Quality: Maintaining high standards for visual consistency, responsiveness, and modern design trends.

• User-Centricity: Designing with the end-user and conversion goals in mind.

• Collaboration: Working effectively within a project team, including AI agents and project managers.

• Proactiveness: Self-directed work ethic, ability to troubleshoot independently.

Collaboration Style:

• Primarily digital and asynchronous, with clear communication protocols.

• Focused on delivering specific design outputs that integrate into larger project workflows.

• Requires clear documentation and specification for handoff to ensure smooth implementation.

📝 Enhancement Note: The culture values specialized expertise, efficient execution, and results-oriented work, characteristic of operational support roles focused on delivering tangible outputs.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-quality, conversion-optimized designs under project timelines.

• Translating Diverse Briefs: Effectively interpreting and executing designs from varied textual copy, outlines, or rough drafts.

• Maintaining Consistency: Ensuring visual alignment across web, PDF, and social media materials.

• Adapting to AI Collaboration: Integrating design workflows with AI-powered agents and hybrid human-AI systems.

• Project Workload Fluctuations: Managing variable work hours (10-20 per week) based on project activity.

Learning & Development Opportunities:

• Advanced Figma Techniques: Mastering auto-layout, components, and prototyping for maximum efficiency.

• Conversion Rate Optimization (CRO) Principles: Deepening understanding of design elements that drive user engagement and conversions.

• No-Code Implementation Insights: Gaining practical knowledge of how designs are implemented using tools like Webflow or Framer.

• Exposure to AI Projects: Understanding how design supports and integrates with cutting-edge AI initiatives.

📝 Enhancement Note: Challenges are framed around operational execution and adaptation, with growth opportunities focused on enhancing specialized design skills and gaining experience in innovative project environments.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from a textual brief." (Focus on structure, user flow, conversion elements, and Figma techniques.)

• "How do you ensure visual consistency across different digital assets like web pages, PDFs, and social media graphics?" (Highlight your approach to brand guidelines and asset management.)

• "Walk me through a project where you had to prepare design files for developer or no-code tool handoff. What steps did you take to ensure a smooth implementation?" (Emphasize clarity, specs, and organization in Figma.)

• "How do you approach incorporating feedback or iterating on designs based on project requirements?" (Showcase your user-centric and collaborative approach.) Company & Culture Questions:

• "What interests you about working on the Tendem project and with Mindrift's hybrid AI + human system?" (Research Mindrift and Tendem.ai to articulate your understanding and enthusiasm.)

• "How do you manage your time and prioritize tasks when working remotely on a part-time basis?" (Demonstrate your self-directed work ethic and organizational skills.)

• "What are your thoughts on the future of web design in relation to AI?" (Show your forward-thinking perspective.) Portfolio Presentation Strategy:

• Structure Your Presentation: For each key project, start with the objective, your role, the challenge, your solution (design), and the outcome (especially if conversion-focused).

• Demonstrate Figma Expertise: Be ready to screen-share and show specific Figma features used, such as auto-layout, components, and prototyping.

• Explain Your Rationale: Clearly articulate why you made certain design decisions, linking them to conversion goals, user experience, or brand consistency.

• Showcase Handoff Readiness: Explain how your Figma files are organized and prepared for implementation, even if you don't have direct implementation examples.

• Be Concise and Clear: Focus on the most impactful aspects of your work that align with the job requirements.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design execution skills, understanding of conversion principles, proficiency with Figma, and an ability to work efficiently and collaboratively in a remote, project-based setting, typical for operational roles.

📌 Application Steps

To apply for this freelance web design position:

• Submit your resume in English, clearly indicating your level of English proficiency.

• Ensure your resume includes a direct link to your online portfolio, featuring relevant web design examples, particularly those demonstrating conversion-driven layouts and developer handoff.

• Carefully review the job description to understand the specific requirements and tailor your resume and portfolio to highlight your most relevant skills and experiences.

• Prepare to discuss your design process, your proficiency with Figma, and your approach to creating high-converting, responsive web assets during the interview stage.

• Research Mindrift and the Tendem project (tendem.ai) to better understand their mission and how your design skills can contribute to their innovative AI initiatives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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