Freelance Graphic Designer (Contract)

📍 Job Overview

Job Title: Freelance Graphic Designer (Contract)

Company: Frazil

Location: Salt Lake City, Utah, United States

Job Type: Temporary / Contract

Category: Marketing & Design Operations

Date Posted: 2026-08-18T16:42:07

Experience Level: Entry-Level to Mid-Level (0-3 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on creating visually compelling graphics and marketing collateral to support Frazil's brand presence and promotional campaigns within the fast-growing frozen beverage industry.

• Responsibilities include designing a variety of assets, from product packaging and social media content to digital advertisements and web page layouts, ensuring brand consistency across all platforms.

• The position requires strong proficiency in Adobe Creative Suite and a solid understanding of design principles for both print and digital media, with an emphasis on creative problem-solving and out-of-the-box thinking.

• This is a part-time, as-needed contract role, offering flexibility for a freelance designer to contribute to a dynamic marketing team.

📝 Enhancement Note: Given the "Freelance" and "Contract" nature of this role, combined with the "as-needed" description, it's inferred that this position is not a full-time, permanent role. The focus will be on project-based work and responding to specific marketing needs. The "Marketing Operations" category is chosen to align with the function of supporting marketing initiatives through design execution and asset creation.

📈 Primary Responsibilities

• Develop and design engaging promotional materials for both digital and in-store use, including banners, flyers, social media graphics, and digital advertisements.

• Ensure the consistent application and update of Frazil's brand identity across all visual touchpoints, including logo refreshes and style guide maintenance.

• Create visually appealing booth setups, banners, and promotional collateral for industry trade shows and company events.

• Design dynamic and engaging visual content for Frazil’s social media channels, website, and email marketing campaigns.

• Design visually appealing and user-friendly web pages, either as mockups for implementation or directly using drag-and-drop editors (e.g., HubSpot, WordPress), ensuring optimization for desktop and mobile.

• Maintain strict adherence to Frazil's brand identity, ensuring consistent use of colors, typography, and imagery across all design outputs.

• Collaborate closely with the marketing team to understand project requirements and deliver designs that align with campaign objectives and brand voice.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines in a fast-paced environment.

📝 Enhancement Note: The core responsibilities have been expanded to detail the specific types of design work and the strategic importance of brand consistency, which are critical in marketing operations and GTM strategies. The emphasis on both digital and in-store materials highlights the breadth of design support required.

🎓 Skills & Qualifications

Education: A Bachelor of Fine Arts (BFA) or Bachelor of Arts (BA) in Graphic Design or a closely related field is preferred. Equivalent professional experience will also be considered.

Experience: 1-3 years of professional graphic design experience, with a strong portfolio demonstrating a range of creative work across various media.

Required Skills:

• Graphic Design Software Proficiency: Expert-level command of Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign.

• Brand Identity Management: Proven ability to maintain and apply brand guidelines consistently across diverse design assets.

• Digital Design Fundamentals: Strong understanding of design principles for web, social media, and digital advertising, including layout, typography, and color theory.

• Illustration Skills: Demonstrated ability to create original digital illustrations that enhance design projects.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to effectively present design concepts and collaborate with cross-functional teams.

• Project & Time Management: Proven ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines in a freelance or contract setting.

Preferred Skills:

• Packaging Design Experience: Prior experience designing product packaging for consumer goods.

• Digital Marketing Asset Creation: Familiarity with creating graphics for email marketing, online ads, and landing pages.

• Motion Graphics: Experience with motion graphics software, particularly Adobe After Effects, for animated content.

• Web Design Tools: Familiarity with drag-and-drop website builders such as HubSpot or WordPress.

• Understanding of Web Design Principles: Knowledge of best practices for web page design and user experience, even without coding requirements.

📝 Enhancement Note: Specific software proficiencies and experience types (e.g., packaging, digital marketing) have been highlighted as key qualifications, aligning with industry demands for graphic designers supporting marketing operations. The distinction between required and preferred skills provides clarity for applicants.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a diverse range of graphic design projects, including examples of branding, marketing collateral, social media graphics, and web design elements.

• Projects should demonstrate creative problem-solving, strong visual aesthetics, and adaptability to different brand styles.

• Include case studies or descriptions that explain your design process, the problem you were solving, and the impact of your design.

• For web design examples, showcase user-friendly layouts and an understanding of responsive design principles. Process Documentation:

• While formal process documentation is not a primary requirement for this freelance role, candidates should be prepared to discuss their design workflow and how they approach project briefs.

• Ability to articulate how design processes contribute to overall marketing campaign success and brand consistency.

• For web page design, demonstrate an understanding of iterative design and feedback incorporation.

📝 Enhancement Note: Emphasizing the portfolio as a critical component for a freelance design role is essential. The inclusion of "process documentation" here refers to the candidate's ability to articulate their design methodology and workflow, rather than formal company process documentation, which is more typical for full-time operations roles.

💵 Compensation & Benefits

Salary Range: $30.00 - $35.00 per hour.

Benefits: As a contract position, standard employee benefits such as health insurance, paid time off, and retirement plans are typically not provided. However, this role offers:

• Flexibility: The ability to work remotely and on a part-time, as-needed basis, allowing for a flexible schedule.

• Project Variety: Exposure to a wide range of design projects within a growing company in the consumer beverage sector.

• Portfolio Enhancement: Opportunity to add diverse and impactful work to your professional portfolio.

• Networking Opportunities: Potential to build relationships with a growing company's marketing team.

Working Hours: This is a part-time, as-needed contract role. Actual hours will vary based on project demands and availability. The company anticipates potential needs for approximately 40 hours of work per week during peak periods, but this is not guaranteed.

📝 Enhancement Note: The salary range has been clearly stated. For contract roles, it's important to specify that typical employee benefits are not included and to highlight the benefits that are relevant to contract/freelance work, such as flexibility and project variety. The working hours have been clarified to reflect the "as-needed" nature of the contract.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically Frozen Beverages). Frazil is positioned as a fast-growing innovator in the US frozen beverage market, known for brands like Frazil, Frazil Energy, and Café Tango. This industry context means designs need to be fun, refreshing, and appealing to a broad consumer base.

Company Size: Frazil is described as a "growing, high-performance team," suggesting a dynamic and potentially fast-paced environment. As a company experiencing growth, there may be opportunities to contribute to evolving processes and brand strategies.

Founded: Information on the founding date is not provided, but the company's rapid growth indicates a relatively established presence with current momentum.

Team Structure:

• The Graphic Designer will report to and work closely with the Marketing department.

• Collaboration will extend to various cross-functional teams, requiring effective communication and integration of design into broader marketing strategies.

• The "high-performance team" suggests an environment where results, efficiency, and proactive contributions are valued. Methodology:

• Data-Driven Design Insights: While not explicitly stated for design, the company's growth implies a focus on market trends and consumer preferences, which should inform design decisions.

• Agile Project Execution: Given the contract nature and "as-needed" basis, the team likely operates with agility, responding quickly to marketing opportunities and campaign needs.

• Brand-Centric Approach: All design work is expected to reinforce and enhance the Frazil brand identity, ensuring a cohesive and memorable customer experience.

Company Website: https://frazil.com

📝 Enhancement Note: The industry and company size context has been elaborated to explain how it impacts the design role. The "Methodology" section infers how a growing, high-performance marketing team might operate, influencing the designer's approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an entry-level to mid-level (0-3 years) for graphic design, specifically within a contract/freelance capacity. It's an opportunity to gain experience in a specific industry and contribute to brand visibility.

Reporting Structure: The designer will report to the Marketing department, working under the guidance of marketing managers or leads on specific projects.

Operations Impact: The graphic designer's work directly impacts Frazil's brand perception, customer engagement, and the effectiveness of marketing campaigns. High-quality, on-brand visuals are crucial for driving consumer interest and sales in the competitive beverage market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in areas like packaging design, social media content creation, or digital advertising graphics.

• Industry Exposure: Gain valuable experience within the Food & Beverage and Frozen Beverage sectors, a niche but growing market.

• Portfolio Development: Build a robust portfolio with diverse projects for a recognized consumer brand, enhancing future freelance or full-time career prospects.

• Networking: Establish professional connections within Frazil's marketing team, which could lead to future project opportunities or referrals.

📝 Enhancement Note: The "Career & Growth Analysis" focuses on the unique aspects of a freelance role: portfolio development, skill specialization, and industry exposure, rather than traditional corporate career ladders. The "Operations Impact" is framed through the lens of marketing effectiveness.

🌐 Work Environment

Office Type: This is a fully remote position, allowing the designer to work from their own location.

Office Location(s): While the role is remote, the primary location is Salt Lake City, Utah, United States. This may indicate that the hiring team or company headquarters are based there, but the work itself is location-independent for the contractor.

Workspace Context:

• Independent Workstation: The designer is expected to have their own suitable workspace equipped with reliable internet access and the necessary software.

• Digital Collaboration Tools: Communication and project management will likely occur through digital platforms (e.g., email, Slack, project management software), requiring comfort with virtual collaboration.

• Asynchronous Workflows: Given the remote and contract nature, there may be a need for asynchronous communication and project updates.

Work Schedule: This is a flexible, part-time, as-needed contract. The designer will manage their own schedule to meet project deadlines, with an estimated potential for up to 40 hours per week during busy periods.

📝 Enhancement Note: The "Work Environment" section is tailored to a remote, freelance position, emphasizing the independence and digital collaboration aspects.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative fit.

• Portfolio Review & Discussion: A meeting (likely video call) with the marketing team to walk through the portfolio, discuss design choices, and understand the candidate's process.

• Skills Assessment (Potential): A small design challenge or test project may be assigned to evaluate practical skills and response time.

• Final Discussion: Confirmation of contract terms, availability, and alignment with team needs.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills relevant to Frazil's needs (packaging, digital, social media).

• Tell a Story: For each project, briefly explain the objective, your role, your creative process, and the outcome or impact.

• Highlight Brand Consistency: Show examples where you've successfully maintained or developed brand guidelines.

• Demonstrate Versatility: Include a range of styles and project types if possible.

• Ensure Professional Presentation: Your portfolio should be well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Be prepared to discuss your approach to design challenges, including how you handle creative briefs and feedback.

• If a test project is assigned, focus on delivering high-quality work within the specified timeframe and constraints.

• Understand Frazil's brand identity and target audience to inform any creative tasks.

📝 Enhancement Note: The interview and portfolio review process has been outlined with specific tips relevant to a graphic design role, emphasizing the importance of the portfolio and the ability to articulate design thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator, Photoshop, and InDesign for all graphic design tasks.

• Motion Graphics Software (Preferred): Adobe After Effects for creating animated content, social media clips, or promotional videos.

Analytics & Reporting:

• While not a direct responsibility, an understanding of how design impacts engagement metrics (e.g., click-through rates on digital ads, social media engagement) is beneficial. CRM & Automation:

• Web Design Editors: Familiarity with drag-and-drop website builders like HubSpot Website Editor or WordPress for creating or assisting with web page designs.

• Project Management Tools: Experience with platforms for managing freelance projects and communication (e.g., Trello, Asana, or Frazil's internal tools).

📝 Enhancement Note: The technology stack is focused on the design software commonly used in the industry, as well as tools relevant to digital marketing and web content creation.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries while ensuring designs remain on-brand and aligned with Frazil's fun, refreshing identity.

• Brand Consistency: A commitment to maintaining a strong, unified brand voice and visual identity across all marketing materials.

• Collaboration & Teamwork: A willingness to work effectively with the marketing team and other departments, valuing collective input and shared vision.

• Adaptability & Agility: Enthusiasm for being part of a fast-paced, growing brand, embracing change and responding quickly to evolving needs.

• Detail-Orientation: A meticulous approach to design, ensuring accuracy, quality, and adherence to design principles.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to collaborate closely with marketing professionals, understanding campaign goals and contributing visual solutions.

• Feedback & Iteration: An open approach to receiving and incorporating feedback to refine designs and achieve optimal results.

• Proactive Contribution: A desire to contribute fresh ideas and actively participate in brainstorming sessions to elevate the brand's visual presence.

📝 Enhancement Note: The "Team Culture & Values" section is adapted to reflect the likely culture of a growing marketing team in the consumer goods sector, emphasizing creativity, brand alignment, and collaborative spirit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: The primary challenge will be to innovate and create exciting visuals while strictly adhering to Frazil's established brand guidelines and voice.

• Managing Multiple "As-Needed" Projects: Effectively prioritizing and managing workload when project requests can be unpredictable and varied in scope.

• Remote Collaboration Dynamics: Ensuring clear communication and alignment with a remote marketing team and stakeholders without constant in-person interaction.

• Rapidly Evolving Marketing Needs: Adapting designs quickly to support timely promotions, product launches, or market shifts.

Learning & Development Opportunities:

• Industry-Specific Design: Developing expertise in designing for the fast-paced Food & Beverage sector.

• Digital Marketing Trends: Staying current with evolving best practices in social media graphics, digital advertising, and web design.

• Portfolio Expansion: Adding a diverse range of high-impact projects to your professional portfolio.

• Client Relationship Management: Honing skills in client communication, project management, and delivering value in a freelance capacity.

📝 Enhancement Note: Challenges are framed around the practicalities of freelance design work and the specific industry context. Growth opportunities are focused on skill development and portfolio enhancement relevant to a contract role.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from the marketing team and translating it into design concepts."

• "How do you ensure brand consistency across various design deliverables, especially when working with different project types?"

• "Walk us through a project where you had to balance creative freedom with strict brand guidelines. What was the outcome?"

• "How do you approach designing for different platforms (e.g., social media vs. print vs. web) and what are the key considerations for each?" Company & Culture Questions:

• "What do you know about Frazil and our brand? What excites you about designing for us?"

• "How do you handle feedback and revisions from clients or team members?"

• "Describe your experience working remotely and collaborating with teams virtually. What strategies do you use to stay connected and productive?"

• "How do you stay updated on the latest design trends and technologies?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your strongest work first.

• Narrative: For each selected project, be ready to articulate the problem, your solution, your process, and the impact. Use concise, impactful language.

• Visuals: Ensure all images are high-quality and load quickly.

• Technical Proficiency: Be prepared to discuss the tools and techniques you used for each project.

• Brand Alignment: Emphasize how your design choices align with the specific goals of the project and the brand's identity.

📝 Enhancement Note: Interview questions are tailored to assess design thinking, brand alignment, collaboration skills, and remote work readiness, all critical for this contract role. Portfolio presentation advice is made actionable.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Frazil's careers portal.

• Portfolio Customization: Tailor your submitted portfolio to highlight projects most relevant to Frazil's brand and the responsibilities outlined in the job description (e.g., packaging, social media, digital ads).

• Resume Optimization: Ensure your resume clearly articulates your experience with Adobe Creative Suite, years of relevant experience, and any specific achievements in graphic design for marketing.

• Prepare Your Narrative: Be ready to discuss your design process, your experience with brand consistency, and how you manage freelance projects effectively during an interview.

• Research Frazil: Familiarize yourself with Frazil's current branding, products, and marketing efforts to demonstrate genuine interest and understanding of their market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.