Freelance Brand Designer

📍 Job Overview

Job Title: Freelance Brand Designer

Company: Mindrift (Tendem Project)

Location: Romania

Job Type: PART_TIME

Category: Brand Design / Visual Identity

Date Posted: 2026-07-30

Experience Level: 2-5 Years (Mid-Level)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the creation and evolution of strong visual identities for real-world brands and products within the Tendem project.

• Develop foundational brand assets, including logos, comprehensive visual identities, and systematic color schemes, ensuring modern and impactful aesthetics.

• Serve as the primary gatekeeper for brand consistency across all internal and external communication channels, from pitch decks to social media kits.

• Build scalable, long-lasting visual systems that adhere to contemporary design standards and best practices.

• Ensure flawless translation of brand aesthetics across both digital and print mediums through rigorous cross-platform validation.

📝 Enhancement Note: This role is described as "Freelance Brand Designer" but the core responsibilities and required skills point heavily towards a "Brand Identity Specialist" or "Visual Identity Designer" with a strong emphasis on developing and maintaining brand systems. The "Tendem project" context suggests a focus on emerging or established brands needing a visual refresh or solidification.

📈 Primary Responsibilities

• Conceptualize and develop unique, scalable logos that embody brand essence and market positioning.

• Design comprehensive visual identity systems, including color palettes, typography hierarchies, and iconography.

• Create detailed brand guidelines and style guides to ensure consistent application of visual elements across all touchpoints.

• Develop and maintain digital asset libraries for various platforms, including social media kits, website assets, and presentation templates.

• Collaborate with project stakeholders to understand brand objectives and translate them into compelling visual solutions.

• Ensure brand consistency and quality across all marketing collateral, digital interfaces, and print materials.

• Conduct cross-platform validation to guarantee brand aesthetics translate effectively across diverse mediums (web, mobile, print, merchandise, etc.).

• Proactively identify opportunities to modernize and enhance brand visuals in alignment with current design trends and industry standards.

• Organize and deliver all necessary variations and formats of core brand elements for team utilization.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to building and maintaining visual foundations. The mention of "gatekeeper" and "cross-platform validation" highlights the critical need for meticulous attention to detail and a strong understanding of brand governance.

🎓 Skills & Qualifications

Education:

• Bachelor’s or Master’s Degree in Graphic Design, Visual Arts, Communication Design, or a related creative field is a significant advantage. Experience:

• A minimum of 2 years of relevant professional experience in brand design, graphic design, art direction, or visual communications is required.

• Proven experience in developing comprehensive brand identities and style guides. Required Skills:

• Brand Identity Creation: Expertise in developing foundational brand assets from conception to final delivery, including logos, color palettes, and typography systems.

• Design Tools: Deep proficiency with industry-standard design software such as Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and Figma.

• Brand System Architecture: Strong ability to create clear, organized brand guidelines, style guides, and structured asset libraries.

• Cross-Medium Adaptation: Demonstrated ability to translate brand DNA effectively across varied formats, including digital (social media, web) and print materials.

• Typography & Color Theory: Solid understanding and application of typography principles and color psychology in brand development.

• Graphic Design Fundamentals: Strong grasp of design principles, composition, and visual hierarchy.

• English Proficiency: Upper-intermediate (B2) or above.

Preferred Skills:

• Experience with motion graphics or animation for brand assets.

• Familiarity with UI/UX principles to ensure brand consistency in digital product