Founding Brand Designer & Storyteller (Denmark or Switzerland)

📍 Job Overview

Job Title: Founding Brand Designer & Storyteller

Company: Bifrost Studios

Location: Geneva, Switzerland or Copenhagen, Denmark (Remote considered for lower-cost EU markets)

Job Type: FULL_TIME

Category: Brand & Content Operations / GTM Operations

Date Posted: 2026-06-23

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid/Remote

🚀 Role Summary

• Spearhead the end-to-end visual identity and brand system development for a stealth Applied AI venture.

• Own the creation and execution of all external-facing brand assets, ensuring a consistent and compelling brand narrative across all touchpoints.

• Drive content strategy and production, including website design, pitch decks, social media content, and email campaigns, to support go-to-market initiatives.

• Collaborate directly with the Founder & CEO, leveraging creative authority to build a scalable brand presence from the ground up.

• Focus on developing high-impact marketing collateral and communication materials that resonate with mid-market and enterprise leaders.

📝 Enhancement Note: This role is positioned as a "Founding" position, indicating a critical early hire with significant influence. While the title is "Brand Designer & Storyteller," its responsibilities in owning external touchpoints and creating GTM collateral place it firmly within the broader scope of GTM Operations, specifically focusing on brand consistency and communication effectiveness. The emphasis on "applied AI partner for mid-market and enterprise leaders" suggests a B2B focus requiring sophisticated, professional brand representation.

📈 Primary Responsibilities

• Develop and meticulously manage the comprehensive visual identity system, including logo usage, typography, color palettes, layout guidelines, and brand tone of voice.

• Design, update, and maintain the company website, including content creation and copywriting to ensure it effectively communicates the company's value proposition.

• Create compelling pitch decks, client-facing materials, and Accelerator collateral using Figma, tailored for executive-level audiences.

• Lead the social media strategy and execution for platforms like LinkedIn, developing engaging copy, graphics, and posting cadences to build community and brand awareness.

• Produce visually appealing and effective email templates, newsletters, and outreach sequences to support marketing and sales efforts.

• Write impactful case studies and long-form content to showcase member outcomes and build credibility within the Applied AI space.

• Take ownership of all other external-facing artefacts, ensuring brand consistency and professional quality across all communications.

• Collaborate closely with the founder to translate business objectives into effective brand and content strategies.

📝 Enhancement Note: The breadth of responsibilities, from core brand identity to specific content types like case studies and social media, indicates a need for a versatile individual capable of both strategic brand thinking and hands-on execution. The explicit mention of owning "every other artefact that leaves the company" underscores the critical nature of this role in shaping the company's external perception.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Marketing, Communications, or a related field is expected, demonstrated through a robust portfolio.

Experience: Minimum of three years of in-house experience at a technology company is mandatory. Agency backgrounds without direct in-house experience will not be considered. This requirement emphasizes practical, operational experience within a corporate tech environment.

Required Skills:

• Figma Fluency: Non-negotiable proficiency in Figma for all design and prototyping tasks.

• Visual Identity & Brand System Development: Proven ability to create and manage comprehensive brand guidelines and visual assets.

• Copywriting & Content Creation: Demonstrated skill in writing clear, compelling, and brand-aligned copy for diverse platforms (web, social, email, decks).

• Portfolio of Shipped Brand Work: A visible portfolio showcasing successful brand projects across multiple formats, including web, decks, and collateral.

• Independent Execution: Ability to work autonomously and produce high-quality creative output without constant supervision.

• EU Timezone Alignment: Must operate within CET ±2 hours, facilitating collaboration with the European-based team.

Preferred Skills:

• Web Design Platforms: Experience with Webflow or Framer for website development.

• Video Editing: Basic to intermediate video editing skills for creating multimedia content.

• Applied AI/Tech Industry Understanding: Familiarity with the nuances of communicating complex technical solutions to business leaders.

📝 Enhancement Note: The strict requirement for in-house tech experience and Figma fluency highlights the operational realities of a fast-paced startup. The emphasis on independent work and owning all external artefacts points to a "doer" mentality, essential for a founding role. The preferred skills suggest a desire for a candidate who can grow with the company and take on additional creative responsibilities as they emerge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Brand System Ownership: Showcase the development and application of a complete brand identity, including logo, typography, color, and guidelines.

• Website Design & Content Examples: Include examples of websites designed and updated, highlighting both visual appeal and effective content integration.

• Deck Design & Collateral Creation: Present examples of pitch decks, client materials, or internal collateral created in Figma, demonstrating clarity, persuasion, and visual hierarchy.

• Content Versatility: Feature work across social media graphics, email templates, and written content (e.g., blog posts, case study excerpts) to prove broad content creation capabilities.

• Impact & Results: Where possible, include metrics or qualitative feedback demonstrating the effectiveness of your brand and content work.

Process Documentation:

• Brand Development Workflow: Examples of how you approach the initial stages of brand conceptualization and system creation.

• Content Production Process: Outline your typical workflow for creating and approving various content assets, from ideation to final delivery.

• System Implementation & Iteration: Demonstrate how you implement brand systems across different platforms and iterate based on feedback or performance data.

📝 Enhancement Note: For a founding role, the portfolio is paramount. It needs to prove not just design skill but also the ability to operate as a full-fledged brand and content function. The emphasis should be on demonstrating a structured approach to brand building and content creation that is scalable.

💵 Compensation & Benefits

Salary Range: Given the specified locations (Geneva, Copenhagen) and the "Founding" nature of the role, combined with the required 3+ years of in-house tech experience, a competitive salary range is expected.

• Copenhagen, Denmark: Based on current market data for experienced Brand Designers/Content Strategists in tech, a range of €70,000 - €95,000 annually is a reasonable estimate.

• Geneva, Switzerland: Due to higher cost of living, this range would likely be higher, estimated at CHF 90,000 - CHF 120,000 annually.

• Remote EU Markets (e.g., Warsaw, Barcelona, Lisbon): Salaries would adjust downwards based on local market rates, potentially ranging from €55,000 - €75,000 annually, depending on the specific location and candidate’s experience.

Benefits:

• Founding Seat: A unique opportunity to be one of the first hires, shaping the company's identity.

• Full Creative Authority: Complete ownership and decision-making power over the brand's visual and narrative direction.

• Impactful Role: Direct influence on the company's external perception and market positioning.

• Equity/Stock Options: Potential for equity as a founding team member, aligning personal success with company growth.

• Flexible Work Environment: Hybrid and remote options available, catering to work-life balance.

• Health & Wellness: Comprehensive health insurance and potential wellness stipends.

• Professional Development: Opportunities for learning and growth within a rapidly evolving AI startup.

Working Hours: Standard full-time hours (approximately 40 hours per week) are expected, with flexibility often provided, particularly for remote employees, to accommodate the EU timezone requirement. The emphasis is on output and results rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The salary estimation considers the high cost of living in Switzerland and Denmark, the specific experience level, and the critical "founding" aspect of the role. Benefits like "Founding Seat" and "Full Creative Authority" are significant non-monetary compensations for such a pivotal role. Equity, while not explicitly stated, is a common offering for founding team members in startups.

🎯 Team & Company Context

🏢 Company Culture

Industry: Applied AI, Technology Consulting, Stealth Startup. Bifrost Studios is building an Applied AI venture focused on providing long-term AI partnership to mid-market and enterprise leaders. This is a B2B service model.

Company Size: Early-stage startup, likely less than 50 employees, with a core founding team. This implies a lean, agile, and highly collaborative environment.

Founded: The venture is being built within Bifrost Studios, with first cohorts running in late August/early September 2026. This indicates a very recent or pre-launch phase.

Team Structure:

• The Brand Designer & Storyteller will report directly to the Founder & CEO.

• Initially, this role will be the sole member of the design and content function.

• As the company grows, this role is expected to build and lead a team.

• Close collaboration with founders and early operators is a given. Methodology:

• Practitioner-First, Operator-Led: The company emphasizes real-world application and outcomes, driven by experienced operators.

• Outcome-Oriented: Focus on delivering tangible results for clients rather than theoretical platitudes.

• Agile & Iterative: As a stealth startup, processes will likely be fluid, with a strong emphasis on rapid iteration and learning.

• Data-Driven Brand Building: While creative, the brand and content efforts will need to align with business objectives and demonstrate impact.

Company Website: https://bifroststudios.com

📝 Enhancement Note: The "stealth" nature of the venture means external information is limited, but the description provides key insights into its operational philosophy. The "practitioner-first" and "operator-led" approach suggests that the brand and content must be grounded in practical value and clear communication of business outcomes, not just abstract design concepts. The direct reporting line to the CEO highlights the strategic importance of this role.

📈 Career & Growth Analysis

Operations Career Level: This role is best classified as a Senior Individual Contributor with significant leadership potential. As a "Founding" member, it carries the weight of establishing a critical function from scratch. This is beyond a standard mid-level role due to the autonomy and strategic input required. It's a foundational role for anyone aspiring to lead brand and content operations in a startup environment.

Reporting Structure: Direct reporting to the Founder & CEO, providing high visibility and direct access to executive decision-making. This structure allows for rapid feedback loops and direct influence on company strategy.

Operations Impact: The Brand Designer & Storyteller will have a direct and immediate impact on how the company is perceived in the market. Their work will influence lead generation, client acquisition, investor relations, and overall brand equity. Success in this role will be measured by the effectiveness of the brand in attracting and retaining clients and talent, and by the clarity and persuasiveness of the company's external communications.

Growth Opportunities:

• Team Leadership: Opportunity to build and manage a design and content team as the company scales.

• Strategic Brand Development: Influence the long-term brand vision and market positioning of a cutting-edge AI company.

• Broader GTM Involvement: As the brand and content function matures, potential to influence broader Go-To-Market strategies and product marketing.

• Equity & Ownership: Significant potential for equity participation as a founding team member, offering substantial financial upside.

• Skill Expansion: Opportunity to develop expertise in areas like AI, B2B marketing, and startup operations through hands-on experience.

📝 Enhancement Note: The "Founding" title and direct CEO reporting line elevate this role beyond a typical design position. It's an opportunity for significant career acceleration, offering leadership experience and direct impact on a company's trajectory in the high-growth AI sector.

🌐 Work Environment

Office Type: The company operates on a hybrid model, with options for main hubs in Geneva and Copenhagen. Remote work is also a strong consideration, especially from lower-cost EU markets. This suggests a modern, flexible work setup designed to attract talent across Europe.

Office Location(s):

• Geneva, Switzerland: A major financial and international hub, offering a sophisticated business environment.

• Copenhagen, Denmark: Known for its design-centric culture and strong tech scene.

• Remote EU Markets: Including Warsaw, Barcelona, Lisbon, Belgrade, Porto, and similar, indicating a commitment to accessing diverse talent pools.

Workspace Context:

• Collaborative & Agile: Expect a fast-paced environment where close collaboration with the founding team is essential.

• Tech-Enabled: Access to necessary design and collaboration tools (Figma, etc.) will be provided.

• Entrepreneurial Spirit: A hands-on approach is required, with individuals expected to take initiative and drive projects forward.

• EU Timezone Alignment: The expectation is to be available and communicative within the CET ±2 hours window, facilitating seamless interaction with colleagues and clients.

Work Schedule: While full-time (approx. 40 hours/week) is standard, the company emphasizes flexibility and an outcome-driven approach. This allows for work-life integration, particularly important for a hybrid/remote setup. The focus will be on delivering high-quality work on schedule, rather than strict time-tracking.

📝 Enhancement Note: The emphasis on flexibility and remote work from various EU locations signifies a modern, distributed work culture. This is attractive to candidates seeking autonomy and work-life balance, but also requires strong self-discipline and communication skills to thrive.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Submission: CV, portfolio, and a short motivation letter. Focus on tailoring your motivation to the "founding" aspect and your unique storytelling ability.

2. Screening Interview: A brief call to assess initial fit, understanding of the role, and key qualifications. Be prepared to articulate your interest in building a brand from scratch.

3. In-depth Interview: A more detailed discussion with the Founder & CEO, delving into your experience, design philosophy, and strategic thinking. This is where your storytelling skills will be tested.

4. Psychometrics and Case Assessment: This stage will likely involve a design and/or content challenge to evaluate your practical skills, problem-solving abilities, and how you approach a brief. It may also include psychometric testing to assess personality and work style.

5. Final Stages & Offer: Reference checks and final discussions leading to an offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your ability to own a brand and create diverse content. Prioritize in-house tech experience examples if available.

• Showcase Brand System Development: Clearly articulate your process for developing and implementing a visual identity. This is crucial for this role.

• Highlight Storytelling: For each project, explain the "why" and the narrative behind your design choices. How did your work tell a story or drive a specific outcome?

• Demonstrate Figma Proficiency: Ensure your portfolio clearly shows work created in Figma.

• Include Copywriting Examples: Integrate written content (website copy, social posts, deck copy) directly into your project presentations or have a dedicated section.

• Quantify Impact: If possible, include metrics on engagement, conversion rates, or client feedback related to your work.

Challenge Preparation:

• Understand the AI Context: Research current trends in Applied AI and how brands in this space communicate.

• Focus on Clarity & Impact: The challenge will likely test your ability to distill complex ideas into clear, compelling visuals and narratives.

• Emphasize Scalability: Think about how your proposed solutions can scale as the company grows.

• Prepare for "Founding Role" Questions: Be ready to discuss how you would approach building a function from zero, your decision-making process, and how you handle ambiguity.

📝 Enhancement Note: The interview process is structured to assess both creative talent and operational capability. The portfolio is the primary tool for evaluation, so it must be meticulously crafted to showcase the breadth of skills required, especially the ability to act as a singular, effective brand and content department.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Non-negotiable tool for all design and prototyping. Mastery is essential for UI/UX, decks, brand assets, and website design.

• Adobe Creative Suite (Illustrator, Photoshop, InDesign): Expected to be utilized for various graphic design tasks, image manipulation, and potentially print collateral if needed.

• Webflow/Framer: Highly preferred for website design and development, indicating a need for candidates with modern web design skills.

Analytics & Reporting:

• Google Analytics: To track website traffic, user behavior, and content performance.

• Social Media Analytics Tools: Native LinkedIn analytics, or third-party tools for tracking engagement and reach.

• Email Marketing Platform Analytics: Metrics from platforms like Mailchimp, HubSpot, or similar for email campaign performance.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): While not directly used for design, understanding how brand assets and content integrate with CRM for lead nurturing and customer journeys is beneficial.

• Content Management Systems (CMS): Familiarity with CMS platforms for website content updates.

• Project Management Tools (e.g., Asana, Trello, Notion): To manage workflow, tasks, and collaborate with the team.

📝 Enhancement Note: The emphasis on Figma and preferred web design tools points to a modern, digital-first approach. Proficiency in these tools is critical for immediate contribution. Understanding how design and content feed into marketing and sales operations (CRM, analytics) is a valuable advantage.

👥 Team Culture & Values

Operations Values:

• Excellence & Craftsmanship: A commitment to producing high-quality, polished work in every artefact.

• Autonomy & Ownership: Taking full responsibility for tasks and driving them to completion without constant supervision.

• Pragmatism & Outcome-Focus: Ensuring that design and content efforts directly contribute to business objectives and client success.

• Storytelling & Clarity: The ability to communicate complex ideas simply and compellingly through both visuals and words.

• Collaboration & Feedback: Openness to working closely with the founder and team, and actively seeking/giving constructive feedback.

Collaboration Style:

• Direct & Transparent: Given the small founding team, expect open and direct communication with the Founder & CEO.

• Cross-Functional Integration: While initially the sole design/content person, the role must be able to collaborate effectively with future sales, marketing, and product functions.

• Proactive & Initiative-Driven: A culture where individuals identify needs and propose solutions, rather than waiting for direction.

• Emphasis on Learning: As an AI venture, a continuous learning mindset regarding both design trends and AI advancements is likely valued.

📝 Enhancement Note: The company's "practitioner-first and operator-led" ethos will likely translate into a culture that values tangible results, clear communication, and a hands-on approach. The founding team's direct involvement means that cultural fit and a shared vision will be highly important.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Establishing a complete brand identity and content operation with limited established assets or processes.

• Stealth Mode Ambiguity: Navigating the early stages of a stealth startup, where priorities may shift and clarity on long-term vision is still developing.

• Balancing Creative Vision with Business Needs: Ensuring that brand and content efforts align with the company's strategic goals and client acquisition targets.

• Wearing Multiple Hats: Simultaneously managing design, copywriting, social media, web updates, and other content-related tasks.

• Rapid Evolution of AI: Staying current with both design trends and the fast-paced advancements in the Applied AI industry.

Learning & Development Opportunities:

• Founding Team Experience: Invaluable experience in building a company from the ground up, offering insights into entrepreneurship and startup operations.

• Deep Dive into Applied AI: Gaining expertise in a cutting-edge technological field and learning how to communicate its value proposition effectively.

• Leadership Development: Opportunity to grow into a leadership role, managing a team and shaping a critical function.

• Strategic Impact: Direct influence on the company's market positioning and success, providing a high level of job satisfaction.

• Networking: Building relationships with founders, early employees, and potentially early clients within the AI ecosystem.

📝 Enhancement Note: This role presents significant challenges typical of early-stage startups but also offers unparalleled growth opportunities for ambitious professionals. The ability to thrive in ambiguity and proactively contribute will be key to success.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building a visual identity and brand system for a new Applied AI venture from scratch?" (Focus on your process, key considerations, and initial steps).

• "Describe a time you had to create compelling content (e.g., pitch deck, website copy) for a complex B2B product or service. What was your approach, and what was the outcome?" (Highlight your storytelling and B2B communication skills).

• "Given you'd be the sole design and content person initially, how would you prioritize your tasks to ensure all external touchpoints are consistently and professionally represented?" (Demonstrate your organizational skills and ability to manage competing demands). Company & Culture Questions:

• "What excites you about working in the Applied AI space, and why at Bifrost Studios specifically?" (Show your research and genuine interest).

• "How do you envision your role contributing to our 'practitioner-first, operator-led' philosophy?" (Connect your skills to their core values).

• "Describe your ideal working relationship with a CEO or founder in a startup environment." (Assess your ability to collaborate at the executive level). Portfolio Presentation Strategy:

• Tell the Story: For each project, don't just show the final output. Explain the problem, your process, your creative decisions, and the results or impact.

• Highlight Figma Mastery: Be ready to briefly walk through a Figma file or discuss specific features you leveraged.

• Demonstrate Writing Skills: Clearly present your written copy alongside visuals. Be prepared to discuss your tone of voice choices.

• Focus on Scalability: Explain how your brand systems and content frameworks are designed to grow with the company.

• Ask Insightful Questions: Prepare questions about the company's long-term vision, target audience, and how they measure brand success.

📝 Enhancement Note: The interview process is designed to assess both your creative capabilities and your strategic thinking as a founding team member. Be prepared to articulate not just what you can do, but how and why you would do it in this specific context.

📌 Application Steps

To apply for this founding Brand Designer & Storyteller position:

• Submit your application through the provided link on Join.com.

• Portfolio Customization: Ensure your portfolio is tailored to this role, highlighting your in-house tech experience, Figma proficiency, and ability to create diverse brand assets and written content. Prioritize projects that demonstrate end-to-end brand ownership.

• Resume Optimization: Update your resume to clearly showcase your 3+ years of in-house tech experience. Use keywords like "Brand Identity," "Visual Systems," "Content Strategy," "Figma," "Copywriting," and "Go-To-Market Collateral." Quantify achievements where possible.

• Motivation Letter Crafting: Write a concise and compelling motivation letter that specifically addresses why you are a fit for a "founding" role, your passion for building a brand from scratch, and your unique storytelling capabilities.

• Company Research: Thoroughly review Bifrost Studios' website and any available information to understand their mission, industry, and target audience. Prepare to discuss how your brand vision aligns with their strategic objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.