Diseñador/a y Desarrollador/a Web Freelance | WordPress & UX/UI

📍 Job Overview

Job Title: Diseñador/a y Desarrollador/a Web Freelance | WordPress & UX/UI

Company: EADIC

Location: Latin America (Remote)

Job Type: FULL_TIME

Category: Web Design & Development Operations

Date Posted: 2026-06-05T22:54:31

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• This role is focused on the design and development of digital assets, including corporate, commercial, and educational websites, as well as landing pages.

• Key responsibilities involve optimizing user experience (UX) and visual interfaces (UI) to ensure responsive design across all devices.

• The position requires proficiency in content management systems like WordPress and foundational knowledge of SEO and web performance.

• This freelance opportunity is ideal for creative professionals passionate about the digital environment who can manage projects autonomously and contribute to a global brand's growth.

📝 Enhancement Note: While the job title includes "Freelance," the employment_type is listed as "FULL_TIME." This suggests the role is a full-time freelance engagement, requiring a significant time commitment, rather than a project-based or part-time freelance role. The "Latin America" location detail combined with the requirement for Spain in location_requirements_raw indicates a potential need for the candidate to be legally based in Spain for contract purposes, while performing work remotely from Latin America.

📈 Primary Responsibilities

• Design and develop corporate, commercial, and educational websites and landing pages, ensuring alignment with brand identity and project objectives.

• Implement responsive design principles to create seamless user experiences across mobile, tablet, and desktop platforms.

• Integrate necessary functionalities, forms, and third-party services to enhance website capabilities.

• Optimize user experience (UX) and visual interfaces (UI) for intuitive navigation and engagement.

• Manage content updates, administer website content, and ensure information accuracy.

• Improve website performance, loading speed, and implement basic Search Engine Optimization (SEO) strategies.

• Conduct thorough testing, technical adjustments, and bug fixes to maintain site integrity.

• Manage basic configurations for hosting, domains, and SSL certificates.

• Provide ongoing support and maintenance for developed websites.

📝 Enhancement Note: The responsibilities clearly indicate a need for a well-rounded web professional who can handle both the creative design aspects and the technical development and ongoing maintenance of web properties, aligning with operational efficiency in digital presence management.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a background in Design, Computer Science, or a related field is implied by the technical requirements.

Experience: Minimum of 2 years of demonstrable experience in web design and development, with a strong portfolio showcasing work on corporate, educational, or e-commerce sites.

Required Skills:

• Proficiency in HTML5, CSS3, and JavaScript for front-end development.

• Extensive experience with WordPress and page builders such as Elementor, or alternative platforms like Webflow.

• Strong understanding of UX/UI design principles and responsive design implementation.

• Knowledge of basic SEO techniques and web optimization strategies for performance and search visibility.

• Familiarity with analytics tools like Google Analytics and Google Search Console for performance monitoring.

• Basic understanding of hosting environments, domain management, and SSL certificate configurations. Preferred Skills:

• Experience with design tools such as Figma, Adobe Photoshop, and Adobe Illustrator.

• Familiarity with project management tools like Trello, Asana, or ClickUp for workflow organization.

• Experience with Canva for quick design tasks.

• Desirable experience in corporate, educational, or e-commerce site development.

📝 Enhancement Note: The requirement for a demonstrable portfolio is critical. Candidates should prepare to showcase projects that highlight their ability to translate design concepts into functional, optimized, and user-friendly websites, specifically mentioning WordPress and responsive design achievements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2 years of web design and development experience, with a focus on projects demonstrating proficiency in WordPress, Elementor, or Webflow.

• Include case studies or examples of corporate, educational, or e-commerce websites that highlight UX/UI design, responsive implementation, and performance optimization.

• Demonstrate the ability to manage content updates, basic SEO, and website administration tasks.

• Highlight projects where basic hosting, domain, and SSL configurations were managed. Process Documentation:

• Present workflows for conceptualizing, designing, developing, and launching websites.

• Illustrate processes for optimizing user experience and visual interface design.

• Detail methodologies for improving website performance, speed, and basic SEO.

• Outline procedures for content management, updates, and ongoing website maintenance.

📝 Enhancement Note: The portfolio should not just be a gallery of finished products but should also detail the process behind each project, emphasizing problem-solving, design choices, technical implementation, and the outcomes achieved, particularly in terms of user engagement and performance metrics.

💵 Compensation & Benefits

Salary Range: As this is a freelance position with fees "A convenir" (to be agreed upon), salary will vary based on experience, project scope, and negotiation. For a full-time freelance Web Designer/Developer with 2-5 years of experience in Spain (as per location_requirements_raw), a typical range could be between €25,000 - €35,000 annually, or €15-€20 per hour for freelance engagements, depending on the complexity and client. Given the remote nature and potential client base, this could also align with Latin American freelance rates, which might be lower but should be benchmarked against the Spanish requirement.

Benefits:

• 100% Remote work, offering flexibility in location.

• Flexible schedule, allowing for work-life balance.

• Opportunity to participate in diverse and growing digital projects, enhancing your portfolio.

• Autonomy in project management, fostering independence and responsibility.

• Possibility of continuous collaboration based on performance and project volume, leading to consistent work.

Working Hours: The role is listed as FULL_TIME, implying approximately 40 hours per week. However, the "flexible schedule" and "remote" nature suggest that the exact hours can be managed by the individual, with availability for necessary meetings and project deadlines.

📝 Enhancement Note: The salary estimate is based on Spanish freelance market rates for similar roles and experience levels, adjusted for the remote aspect and potential for international client engagement. Candidates should research local freelance rates in their specific Latin American location and compare them with Spanish benchmarks to negotiate effectively.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology (EdTech), Digital Transformation, Online Learning. EADIC (KINEDRIK) is an international online school focused on engineering, architecture, construction, and digital transformation, with a strong emphasis on professional development.

Company Size: EADIC has expanded significantly, with a presence in over 40 countries and a history of educating over 75,000 students. This suggests a mid-to-large size organization with a global reach and active expansion.

Founded: Over 15 years ago, indicating a stable and experienced organization in the online education sector.

Team Structure:

• The web design and development function likely operates within a broader digital or marketing team.

• Collaboration will occur with content creators, instructional designers, and project managers responsible for educational programs.

• As a freelance role, direct team structure might be less defined, with primary interaction being with project leads or department heads. Methodology:

• Focus on creating innovative digital experiences that blend technology, education, and professional growth.

• Emphasis on user-centric design and continuous improvement of digital platforms.

• Agile methodologies may be employed for project development and deployment.

Company Website: [Company URL]

📝 Enhancement Note: The company's mission to drive professional development through digital means means that the web presence is a critical touchpoint. This role is integral to maintaining and enhancing that digital experience, requiring a commitment to quality and innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Web Designer/Developer with a focus on freelance contribution. It offers a significant degree of autonomy and project ownership.

Reporting Structure: While freelance, the role will likely report to a Digital Project Manager, Head of Digital, or Marketing Manager within EADIC, with direct communication channels for project updates and feedback.

Operations Impact: The web properties designed and developed directly influence EADIC's brand perception, user engagement, and the overall effectiveness of its online educational offerings. This role has a direct impact on student acquisition and experience.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific CMS platforms (e.g., WordPress), page builders, or advanced UX/UI techniques through diverse project exposure.

• Project Variety: Exposure to a wide range of digital projects (corporate, commercial, educational) can broaden experience and portfolio breadth.

• Continuous Collaboration: Strong performance can lead to ongoing project assignments and a stable freelance income stream, akin to a long-term contract.

• Global Exposure: Working with an international organization like EADIC provides experience in diverse markets and user demographics.

📝 Enhancement Note: This role is ideal for a freelance web professional looking for consistent, impactful work within a global EdTech organization, offering opportunities to hone existing skills and gain experience across various digital project types.

🌐 Work Environment

Office Type: 100% Remote. This means the candidate will be working from their own home office or co-working space.

Office Location(s): While the role is remote, candidates are expected to be based in Latin America, with a requirement for being legally established in Spain for contractual purposes. This suggests a hybrid approach to operational location, with the work being performed remotely but contractual obligations tied to a specific region.

Workspace Context:

• Requires a dedicated, professional remote workspace with reliable internet connectivity.

• Access to necessary software and tools will be the responsibility of the freelancer, though preferred tools are listed.

• Collaboration will primarily occur through digital communication channels (email, project management tools, video calls).

Work Schedule: Flexible schedule, supporting a full-time commitment. This allows for personal management of working hours to meet project deadlines and attend scheduled meetings.

📝 Enhancement Note: The remote nature and flexible schedule are key benefits, but candidates must be disciplined and organized to manage their workload effectively and maintain communication with the EADIC team. The dual location requirement (remote in LatAm, contract in Spain) is a crucial detail for legal and tax considerations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio for essential qualifications and experience.

• Technical Assessment/Portfolio Review: Candidates will likely present their portfolio, discussing specific projects, design choices, technical implementation, and problem-solving approaches. This may include a practical test or case study.

• Interview with Hiring Team: Discussion about experience, skills, problem-solving abilities, communication style, and cultural fit with EADIC's values.

• Final Evaluation: Assessment of overall suitability, project management capabilities, and alignment with freelance engagement terms.

Portfolio Review Tips:

• Highlight Key Projects: Showcase 3-5 of your strongest projects that demonstrate expertise in WordPress, responsive design, and UX/UI.

• Detail Your Process: For each project, explain the challenge, your approach (design, development, optimization), the tools used, and the results achieved (e.g., improved user engagement, faster load times, better SEO).

• Emphasize WordPress & Elementor/Webflow: Clearly show your proficiency with these platforms, detailing custom theme development, plugin integrations, or complex page designs.

• Quantify Achievements: Where possible, use metrics to demonstrate impact (e.g., "Increased conversion rates by X%", "Reduced page load time by Y seconds").

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, reflecting your design skills.

Challenge Preparation:

• Be prepared to discuss how you would approach designing and developing a specific type of page (e.g., a landing page for an online course, a corporate overview site).

• Practice articulating your thought process for SEO optimization and performance improvements.

• Prepare to explain how you manage project timelines, communicate with stakeholders, and handle feedback or revisions.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should curate it specifically for this application, ensuring it directly addresses the requirements for WordPress, UX/UI, and responsive design. Demonstrating an understanding of EADIC's mission in education technology will also be beneficial.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management System: WordPress (primary focus), Elementor, Webflow (or similar).

• Front-end Development: HTML5, CSS3, JavaScript.

• Design & Prototyping: Figma (preferred), Adobe Photoshop, Adobe Illustrator, Canva.

• Project Management: Trello, Asana, ClickUp (or similar).

Analytics & Reporting:

• Google Analytics

• Google Search Console

CRM & Automation: Not explicitly mentioned for this role, but understanding how websites integrate with CRM systems could be a plus.

Infrastructure & Security:

• Basic hosting management

• Domain management

• SSL certificate configuration

📝 Enhancement Note: While proficiency in WordPress and Elementor is key, familiarity with Figma and other design tools will be highly valued for the UX/UI aspect. Understanding how to integrate these tools effectively for a cohesive workflow is essential.

👥 Team Culture & Values

Operations Values:

• Creativity and Innovation: EADIC values new ideas and approaches to digital experiences that enhance learning and professional growth.

• Attention to Detail: Crucial for ensuring high-quality design, flawless functionality, and accurate content.

• Organization and Autonomy: As a freelance role, the ability to manage one's own time and projects effectively is paramount.

• Customer Orientation: A focus on client needs and delivering solutions that meet project objectives and user expectations.

• Problem-Solving: Proactively identifying and resolving technical or design challenges.

Collaboration Style:

• Remote collaboration primarily through digital platforms.

• Expectation of clear, concise communication and timely responses.

• Openness to feedback and collaborative refinement of designs and functionalities.

• A proactive approach to sharing insights and contributing to project success.

📝 Enhancement Note: Candidates should demonstrate an understanding of EADIC's mission in digital education and how their role contributes to that mission. Highlighting instances of autonomous work and client-focused problem-solving will resonate well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Projects: Managing workload effectively to meet deadlines for various clients or projects within EADIC.

• Maintaining Brand Consistency: Ensuring all developed websites align with EADIC's global brand identity and standards across diverse project types.

• Staying Updated: Keeping pace with rapidly evolving web design trends, technologies, and SEO best practices.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team to ensure project alignment and timely delivery.

Learning & Development Opportunities:

• Exposure to Diverse Projects: Working on various types of websites (corporate, commercial, educational) can broaden skill sets.

• Advanced Platform Skills: Opportunity to deepen expertise in WordPress, Elementor, or explore other platforms like Webflow.

• UX/UI Enhancement: Developing stronger user-centric design skills through practical application.

• Global Market Exposure: Gaining experience working with an international organization and understanding different user needs.

📝 Enhancement Note: The challenges presented are common for freelance web professionals. Framing these as opportunities for growth and demonstrating proactive strategies to overcome them will be beneficial for candidates.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a responsive WordPress website for an online educational program. What are the key UX considerations?"

• "How would you approach optimizing a landing page for better conversion rates and faster load times?"

• "Walk us through a challenging web development project you completed independently. What problems did you face, and how did you solve them?" Company & Culture Questions:

• "What interests you about EADIC's mission in digital education?"

• "How do you manage your time and prioritize tasks when working remotely on multiple projects?"

• "Describe a time you received constructive criticism on your design or development work. How did you respond?" Portfolio Presentation Strategy:

• Structure Your Presentation: Start with an overview of your experience, then dive into 2-3 key projects. For each project, clearly state the objective, your role, the solution (design & development), the tools used, and the impact.

• Focus on Process & Results: Emphasize your problem-solving approach and quantify results where possible (e.g., improved user engagement, performance metrics).

• Demonstrate Tool Proficiency: Be ready to discuss your experience with WordPress, Elementor/Webflow, HTML, CSS, JavaScript, and design tools like Figma.

• Showcase Adaptability: Highlight projects that demonstrate your ability to work on different types of websites and meet varied client needs.

📝 Enhancement Note: Candidates should prepare to articulate their understanding of UX/UI principles and SEO best practices in the context of digital education. Demonstrating a proactive, organized, and client-focused approach will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Kinedrik.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest WordPress projects, highlighting UX/UI design, responsive implementation, and performance optimization. Include examples of corporate, educational, or e-commerce sites if available.

• Tailor Your Resume: Update your resume to emphasize your 2+ years of experience in web design and development, focusing on the required technical skills (HTML, CSS, JS, WordPress, Elementor/Webflow) and soft skills (organization, autonomy, problem-solving).

• Prepare Your Pitch: Practice presenting your portfolio and articulating your process, problem-solving abilities, and the results you've achieved, especially in freelance or autonomous project settings. Be ready to discuss your experience with Google Analytics and basic SEO.

• Research EADIC: Understand EADIC's mission, target audience, and the types of digital projects they undertake to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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