Diseñadora Web- Webflow

📍 Job Overview

Job Title: Diseñadora Web - Webflow

Company: matteria

Location: Remote

Job Type: FULL_TIME

Category: Web Design / UX/UI

Date Posted: 2026-09-01T17:39:09

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the end-to-end redesign of matteria's corporate website, transforming brand identity and value proposition into a compelling digital experience.

• Architect and develop the new website using Webflow, ensuring a responsive, high-performing, and easily manageable platform.

• Leverage AI tools for design ideation, content generation, and process optimization to drive efficiency and innovation.

• Manage the project autonomously, from concept and UX/UI design through to final launch and handoff.

• Collaborate closely with the matteria internal team to align design with strategic objectives and brand messaging.

📝 Enhancement Note: This role is defined as a Freelance - Project, indicating a contract-based engagement for a specific duration, likely focused on the website redesign initiative. The emphasis on autonomous project management and AI tool utilization suggests a need for a highly self-directed and forward-thinking designer.

📈 Primary Responsibilities

• Conduct a comprehensive audit of the existing website's structure, navigation, and user experience to identify areas for enhancement.

• Develop a new information architecture and visual design strategy that effectively communicates matteria's brand, services, and impact to diverse audiences.

• Implement the approved design directly within Webflow, ensuring pixel-perfect execution, responsiveness across all devices, and adherence to web performance best practices.

• Utilize AI tools (e.g., Midjourney, Adobe Firefly, ChatGPT, Galileo AI) for design exploration, content drafting, and prototyping to accelerate the design and development process.

• Oversee the entire project lifecycle, including planning, design, development, testing, and deployment, while maintaining clear communication channels with stakeholders.

• Ensure the final Webflow site is optimized for basic on-page SEO and fast load speeds.

• Prepare comprehensive documentation and provide a thorough handoff to the internal team for ongoing site management.

📝 Enhancement Note: The responsibilities highlight a full-stack web design and development role, requiring proficiency from initial UX/UI conceptualization through to final implementation in Webflow. The explicit mention of AI tools suggests an expectation for the candidate to integrate these into their workflow for efficiency and innovation.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, UX/UI Design, Web Design, Visual Communication, or a closely related field.

• A background in UX, UI, or frontend development is considered a significant advantage.

• Webflow certifications or specialized courses in Webflow development are highly desirable. Experience:

• A minimum of 3 years of professional experience in web design and development, with a strong emphasis on creating and managing websites.

• Demonstrated, proven experience building and managing Webflow site pages is a mandatory requirement. Required Skills:

• Advanced proficiency in Webflow for design and development.

• Expertise in UX/UI design principles, including user journey mapping and wireframing.

• Strong understanding of information architecture and responsive design principles.

• Proficiency in prototyping tools such as Figma or equivalent.

• Knowledge of design systems and their application in web development.

• Familiarity with basic web optimization techniques, including on-page SEO and load speed optimization.

• Advanced English proficiency, both written and spoken, for clear communication.

• Experience with AI tools applied to design and content creation (e.g., Midjourney, Adobe Firefly, ChatGPT, Galileo AI). Preferred Skills:

• Experience with frontend development technologies (HTML, CSS, JavaScript) beyond Webflow's built-in capabilities.

• Familiarity with project management methodologies and tools for autonomous work.

• Understanding of brand strategy and its translation into digital design.

📝 Enhancement Note: The requirement for "Advanced English proficiency" and "extensive hands-on experience building and managing Webflow site pages" are critical. The explicit mention of specific AI tools indicates a forward-thinking approach by the company and a desire for candidates who can integrate these into their workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing at least 3 years of professional web design and development experience.

• Specific examples demonstrating extensive hands-on experience building and managing Webflow sites, including complex layouts and interactive elements.

• Case studies that highlight UX/UI design processes, from initial concept and wireframing to final polished designs.

• Projects that illustrate the application of responsive design principles across various devices and screen sizes.

• Visual examples of information architecture planning and how it translated into intuitive website navigation. Process Documentation:

• Showcase your approach to auditing existing website structures and identifying opportunities for UX/UI improvements.

• Provide examples of how you translate brand identity and value propositions into cohesive and compelling web experiences.

• Demonstrate your workflow for building and implementing designs directly within Webflow, emphasizing clean code and performance optimization.

• Include examples of how you've leveraged AI tools to enhance design, content creation, or process efficiency in previous projects.

• Present documentation of your autonomous project management approach, including planning, milestone tracking, and communication strategies.

📝 Enhancement Note: Given the project-based nature of this role, a strong portfolio is paramount. It should not only showcase design aesthetics but also demonstrate deep technical proficiency in Webflow and strategic thinking regarding UX/UI, information architecture, and the innovative use of AI tools.

💵 Compensation & Benefits

Salary Range:

This is a freelance, project-based position. Compensation will be determined based on the scope of the redesign project, the candidate's experience, and their proposed approach. Candidates are encouraged to provide their project rate expectations. While a specific range isn't provided, for a project of this scope and with the required skill set in a remote, global talent market, rates could range from $40-100+ USD per hour, or a fixed project fee negotiated based on deliverables.

Benefits:

• Flexible and fully remote work model, offering autonomy and work-life balance.

• Opportunity to work on a high-impact, visible project with direct influence on the company's external image.

• Exposure to mission-driven organizations and high-growth ventures, including potential collaborations with globally recognized NGOs.

• Be part of a culture that emphasizes autonomy, purpose, and high professional standards.

• Join a large, established community of over 95,000 professionals committed to making an impact. Working Hours:

This is a full-time, project-based engagement. While the work is fully remote and flexible, successful candidates will be expected to dedicate the necessary hours to meet project milestones and deadlines. A typical full-time commitment would be around 40 hours per week, with the ability to manage their schedule autonomously to achieve project goals.

📝 Enhancement Note: As a freelance role, compensation is project-based. The listed benefits are more about the nature of the engagement and the company's culture rather than traditional employee benefits. The emphasis on results and autonomy suggests that while hours are flexible, a significant time commitment is expected.

🎯 Team & Company Context

🏢 Company Culture

Industry: Executive Search, Talent Acquisition, Leadership Development, focused on mission-driven organizations and high-growth ventures.

Company Size: The provided data doesn't explicitly state company size, but with 1,900+ placements, 600+ organizations worked with, and a talent platform of 90,000+ users, it indicates a significant, established firm with a global reach.

Founded: Over 10 years of experience, suggesting a mature and experienced organization.

Team Structure:

• The role is a freelance, project-based position, implying direct collaboration with a dedicated project lead or marketing/communications team within matteria.

• The broader matteria team operates with a culture of "Responsible Autonomy," suggesting trust in individuals to manage their work independently.

• Cross-functional collaboration will likely involve designers, content strategists, and potentially leadership to ensure the website accurately reflects the company's mission and services. Methodology:

• Data-Driven Approach: The company emphasizes "Solve with Data" and "evidence over opinion," suggesting that design decisions should be informed by user insights and performance metrics where possible.

• Process Optimization: The inclusion of AI tools in the designer's toolkit points to a methodology that embraces innovation and efficiency in creative processes.

• Human-Centric Design: Principles like "We Connect with People" and "User-centered UX thinking" highlight a focus on creating meaningful experiences for both candidates and clients.

Company Website: https://jobs.matteria.co

📝 Enhancement Note: Matteria positions itself as a leader in connecting impactful organizations with top talent. The company culture is deeply rooted in purpose, rigorous execution, and leveraging technology (including AI) to achieve its mission. This website redesign is a critical strategic project for them.

📈 Career & Growth Analysis

Operations Career Level: This role is for a skilled Freelance Web Designer specializing in Webflow, operating at an advanced individual contributor level for a specific project. It requires significant autonomy and end-to-end project ownership.

Reporting Structure: As a freelancer, the designer will likely report to a Project Manager, Marketing Lead, or a senior member of the design/communications team at matteria, receiving direction and feedback on project progress and deliverables.

Operations Impact: The website is the primary digital touchpoint for matteria. This role has a direct and significant impact on how potential clients, candidates, and partners perceive the company. A successful redesign will enhance brand perception, improve user engagement, and potentially drive more qualified leads and talent applications.

Growth Opportunities:

• Skill Expansion: Deepen expertise in Webflow development and AI-assisted design workflows, becoming a go-to resource for such projects.

• Portfolio Enhancement: Add a high-profile website redesign for a reputable executive search firm to your portfolio, showcasing significant project leadership and impact.

• Future Collaborations: Successful completion of this project could lead to ongoing freelance engagements or future project opportunities with matteria or its network of mission-driven clients.

• Industry Exposure: Gain deeper insights into the executive search and impact-driven organization sectors through the project's context.

📝 Enhancement Note: While this is a freelance role, the impact and visibility are substantial. Growth will be measured by the successful delivery of a complex project, the refinement of specialized skills (Webflow, AI design), and the potential for future engagements.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely online, with no requirement to be in a physical office.

Office Location(s): Not applicable, as the position is fully remote.

Workspace Context:

• The workspace is entirely digital, requiring a reliable internet connection and a personal setup conducive to focused design and development work.

• Collaboration will occur through digital platforms (e.g., email, video conferencing, project management tools), emphasizing clear and asynchronous communication.

• Access to matteria's brand guidelines, content, and internal feedback mechanisms will be provided digitally.

• The environment supports autonomy, allowing the designer to structure their workday to optimize productivity, with a strong emphasis on meeting deadlines and delivering high-quality results.

Work Schedule: Flexible and fully remote, with an expectation of full-time commitment (approximately 40 hours per week) to meet project milestones. The designer will manage their own schedule, ensuring availability for key meetings and timely delivery of work.

📝 Enhancement Note: The fully remote nature of this role offers significant flexibility, but also demands strong self-discipline, organizational skills, and proactive communication to ensure alignment with the matteria team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of CVs and portfolios for required Webflow experience, design skills, and AI tool familiarity.

• Portfolio Deep Dive: A virtual meeting (likely video call) with a member of the matteria team to discuss the candidate's portfolio in detail. Expect questions about specific projects, design choices, UX/UI rationale, Webflow implementation, and AI tool usage.

• Skills & Project Discussion: Further discussion may involve a brief technical assessment or a deeper dive into how the candidate would approach specific challenges of the matteria website redesign. This could include discussing information architecture, brand translation, or AI integration strategies.

• Cultural Fit & Logistics: A final conversation to assess alignment with matteria's values (autonomy, purpose, attention to detail) and to discuss project scope, timeline, and compensation expectations.

Portfolio Review Tips:

• Showcase Webflow Expertise: Clearly highlight projects built entirely or significantly within Webflow. Include examples of custom code, complex interactions, and CMS integration if applicable.

• Demonstrate UX/UI Process: For key projects, walk through your design process: problem identification, user research (if any), wireframing, prototyping, user testing (if conducted), and final design. Explain your rationale for design decisions.

• Highlight AI Integration: If possible, include examples where AI tools were used effectively to enhance design or content. Explain the tools used and the specific benefits achieved (e.g., faster ideation, improved content quality).

• Quantify Impact: Where possible, include metrics or qualitative feedback on how your designs have benefited previous clients (e.g., improved user engagement, faster load times, clearer communication).

• Organize for Clarity: Ensure your portfolio is well-organized, easy to navigate, and clearly presents your best work. Use clear headings and concise descriptions.

Challenge Preparation:

• Website Audit Simulation: Be prepared to discuss how you would audit matteria's current website and what key areas you would focus on for improvement.

• Brand Translation Strategy: Think about how you would translate matteria's mission-driven identity, executive search expertise, and global presence into visual design elements and user experience.

• AI Tool Application: Be ready to articulate how you would leverage specific AI tools (ChatGPT for content refinement, Midjourney for mood boards, Galileo AI for mockups) throughout the redesign process.

• Project Management Approach: Prepare to describe your methodology for managing a project autonomously, including how you handle planning, communication, feedback integration, and deadline management.

📝 Enhancement Note: The interview process will heavily focus on practical skills and portfolio evidence. Candidates should be ready to articulate their thought process, demonstrate technical proficiency in Webflow, and showcase innovative use of AI tools.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development. Advanced proficiency is essential.

• Figma (or equivalent): For UX/UI design, wireframing, prototyping, and creating design systems.

• AI Design & Content Tools:

  • Midjourney / Adobe Firefly: For generating visual assets, mood boards, or design inspiration.
  • ChatGPT / Galileo AI: For content ideation, drafting, refinement, or potentially generating design prompts.

Analytics & Reporting:

• While not explicitly a primary tool for the designer, understanding basic web analytics (e.g., Google Analytics) and how to interpret them for website performance is beneficial for optimization. Familiarity with Webflow's built-in analytics is also a plus. CRM & Automation:

• Not directly applicable to this role, but an understanding of how websites integrate with CRM systems or marketing automation tools for lead generation or candidate engagement could be advantageous.

📝 Enhancement Note: The technology stack is heavily centered around Webflow and modern AI-assisted design tools. Proficiency in these is non-negotiable, with a strong emphasis on how these tools can be leveraged for efficient and high-quality project delivery.

👥 Team Culture & Values

Operations Values:

• Connect with People: Empathy and curiosity are key, especially in understanding the needs of clients and candidates.

• Solve for the Client: The client's impact is paramount; exceeding expectations through thoughtful design and effective communication.

• World-Class: Rigorous preparation, professional presentation, and punctuality in deliverables.

• Responsible Autonomy: Freedom to operate independently, coupled with sound judgment, ownership, and a focus on speed.

• Solve with Data: Decisions informed by evidence and analytics, aiming to reduce bias and improve outcomes.

• Take Care of EVERY Detail: Impeccable deliverables and a commitment to crafting high-quality work.

• Immediate Feedback: Openness to candid, caring feedback for continuous improvement.

• Curiosity: A drive to learn daily, research proactively, and elevate collective knowledge.

• AI Collaborates with Us: Embracing technology to amplify creativity and execution.

Collaboration Style:

• Autonomous yet Connected: While working autonomously, proactive communication and seeking feedback are crucial.

• Feedback-Oriented: Expect to give and receive candid feedback, fostering a collaborative environment for growth.

• Purpose-Driven: Working alongside a team that is passionate about connecting talent with organizations that drive positive change.

• Detail-Focused: A shared commitment to high-quality output and meticulous execution.

📝 Enhancement Note: The company's ten guiding principles are central to its culture. Candidates should demonstrate how their work ethic and approach align with these values, particularly "Responsible Autonomy," "Take Care of EVERY Detail," and "AI Collaborates with Us."

⚡ Challenges & Growth Opportunities

Challenges:

• Translating a Complex Brand: Effectively conveying matteria's unique value proposition as a mission-driven executive search firm through visual design and user experience.

• Autonomous Project Management: Successfully delivering a full website redesign with minimal direct supervision, requiring strong self-discipline and organizational skills.

• Integrating AI Tools: Seamlessly incorporating AI into the design and content workflow to enhance efficiency and creativity, while maintaining quality and brand consistency.

• Balancing Creative Vision with Client Needs: Ensuring the final design meets both aesthetic goals and the strategic objectives of matteria.

• Meeting Tight Deadlines: Delivering a comprehensive website redesign within the project timeline.

Learning & Development Opportunities:

• Webflow Mastery: Becoming an expert in advanced Webflow features and best practices for complex site builds.

• AI in Design: Gaining practical experience and refining skills in using cutting-edge AI tools for creative workflows.

• Impact Sector Exposure: Developing a deeper understanding of the challenges and opportunities within mission-driven organizations and the executive search industry.

• Portfolio Project: Delivering a high-visibility, impactful project that significantly enhances your professional portfolio.

• Remote Work Best Practices: Honing skills in asynchronous communication, self-management, and digital collaboration.

📝 Enhancement Note: The primary challenge is the end-to-end ownership of a critical project. The growth opportunities lie in mastering specialized tools, gaining industry insight, and successfully delivering a high-impact project.

💡 Interview Preparation

Strategy Questions:

• "How would you approach translating matteria's mission of connecting talent with purpose into the visual design of our website?"

• "Describe your process for auditing an existing website and identifying key areas for UX/UI improvement."

• "Walk us through how you would leverage AI tools like ChatGPT and Midjourney in the redesign of matteria's website, and what specific benefits you anticipate."

• "How do you ensure a website built in Webflow is performant, responsive, and optimized for basic SEO?"

• "Describe your approach to autonomous project management for a freelance engagement like this. How do you ensure clear communication and timely delivery?" Company & Culture Questions:

• "What about matteria's mission and work resonates with you?"

• "How do you align with our value of 'Responsible Autonomy'?"

• "How do you handle receiving and giving candid feedback?"

• "Can you share an example of a time you paid meticulous attention to detail in a project?"

• "How do you see AI collaborating with human creativity in a design context?" Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project. For each project, start with the client's challenge, your role, your design process (UX/UI, architecture), the tools used (especially Webflow and AI), the final solution, and the impact or outcomes.

• Webflow Focus: Clearly articulate your Webflow expertise. Show examples of complex builds, custom interactions, or CMS implementations.

• AI Integration: If you have examples, explicitly point out where and how AI tools were used and what value they added.

• Visuals are Key: Use high-quality screenshots, mockups, and potentially short video walkthroughs of live sites.

• Conciseness: Be prepared to present your portfolio efficiently, highlighting the most relevant projects for this role. Focus on quality over quantity.

• Engagement: Be ready to answer questions about your design decisions, technical choices, and your overall approach.

📝 Enhancement Note: Candidates should prepare to demonstrate not just design skills, but also strategic thinking, technical proficiency in Webflow, and an understanding of how to integrate AI into their workflow. Their ability to articulate their process and align with company values will be critical.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the matteria jobs portal.

• Portfolio Customization: Ensure your portfolio prominently features your most relevant Webflow projects, UX/UI case studies, and any examples of AI tool integration. Tailor your presentation to highlight the skills required for a website redesign.

• Resume Optimization: Update your resume to clearly list your years of experience in web design, specific Webflow expertise, proficiency with design and AI tools, and advanced English language skills. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, Webflow capabilities, and AI integration strategies. Prepare to discuss your approach to autonomous project management and how you align with matteria's core values.

• Company Research: Thoroughly review matteria's current website, mission, and values. Understand their focus on mission-driven organizations and their use of technology. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.